About EZ Blockchain
EZ Blockchain, a leading US-based supplier of Bitcoin mining infrastructure, provides comprehensive hosting solutions for cost-effective and environmentally responsible cryptocurrency mining. EZ Blockchain brings together blockchain innovation and energy efficiency for both individual miners and institutional clients. The company specializes in site management, mobile mining containers, and custom-built data centers that run on flare gas and renewable energy.
The Challenge
EZ Blockchain reached out to Elit-Web with a multifaceted dilemma:
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Increase brand exposure within the cryptocurrency and blockchain communities.
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Drive qualified visitors to the company's website via social media networks.
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Create the foundation for upcoming lead generation initiatives.
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Manage and expand presence on essential social media channels:
Instagram
Facebook
LinkedIn
X (Twitter)
Reddit
To establish itself as the leading supplier of scalable and sustainable crypto mining infrastructure in the market, EZ Blockchain needed to take a strategic content strategy.
Our Strategy
To increase EZ Blockchain's visibility in the cryptocurrency market and facilitate future lead generation, Elit-Web developed a platform-specific content strategy.
We used a hybrid content strategy that was customized for every channel and audience segment:
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Connected with investors and industry partners on Facebook and LinkedIn using a business-to-business (B2B) tone.
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used slang, memes, and community trends to communicate in the language of cryptocurrency miners on Reddit, Instagram, and X.
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To maintain audience interest and establish EZ Blockchain as a thought leader, real-time cryptocurrency news and insights were shared.
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To increase visibility and retention, a variety of content formats were created, such as motion graphics, short-form reels with hooks, and Bitcoin price digests.
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To guarantee optimal relevance and engagement, the tone and format were carefully modified for every platform.
This strategy gave EZ Blockchain a solid digital platform on which to grow its brand, boost traffic, and get ready for upcoming lead generation initiatives.
The Results
Elit-Web assisted EZ Blockchain in revitalizing and expanding its social media presence on several important platforms in just six months:
Instagram: 21 new followers
Facebook: 57 new followers
X (Twitter): +59 new followers
LinkedIn: +70 new followers
Instagram: ERR rose to 2.21% and ER to 6.88%
Facebook: ERR increased to 7.86%, while ER reached 2.94%.
LinkedIn: ERR increased to 4.45% while ER hit 1%.
X (Twitter): ERR increased to 125.18%, ER to 154.77%
We took advantage of a precipitous decline in the price of Bitcoin in February by promoting relevant, impactful content. In just one month, this led to over 1.6K interactions on Twitter.
Conclusion
Credibility, a quick response to news, and a thorough comprehension of communication style are all necessary for the complex and demanding crypto audience. Elit-Web established a solid basis for socially driven lead generation by skillfully fusing the vigor of the cryptocurrency community with B2B authority.
To dispel common misconceptions about crypto mining among our target audience, we're stepping up our efforts in the future by launching Reddit AMAs and discussion threads, launching YouTube Shorts (with early videos already reaching over 2K views), conducting A/B tests on Reels and digest formats, and creating new creative content series.