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Optimize shows you which site experiences engage

Whether it’s a custom-tailored message at checkout or a completely revamped homepage, Optimize shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.

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Media

Google Optimize

Google Optimize Core Features

Focus of A/B Testing Feature
  • Audience Targeting
  • Campaign Segmentation
  • Heatmaps
  • Landing Pages/Web Forms
  • Split Testing
  • Test Scheduling

Google Optimize Pricing

Pricing Type
  • Free
Payment Frequency
  • Free
Vendor pricing page

Google Optimize Reviews

10
Total Reviews
3.8/5
Overall Rating
0
Recent Reviews

What Users Say

Google Optimize is an excellent software for excellent features and very helpful.
Anonymous
The dashboard view is easy to use and setting up the experiments is a simple process
Tamir Davies
Tamir Davies at Absolute Digital Media
It is easy to use and requires little or no background knowledge
Sara Graves
Sara Graves , Founder at USTitleLoans
It does strong analytics for us and it helps us increase our conversation rate
Ans Ahmed
Ans Ahmed , Founder at Findit Health
It makes navigating your Google A/B testing process easier and simpler
Lorie Carson
Lorie Carson , Founder at RealPeopleFinder

What Users Like The Most

  • It has an easy-to-use interface.
  • It is a free tool.
  • You can easily edit data using the tool.

What Users Like The Least

  • It can fail to test sophisticated features.
  • Does not perform app testing. It's only suitable for browsers.
  • The Premium version is costly and not cost-effective

Google Optimize Reviews

3.8 10 Reviews
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Tamir Davies

The dashboard view is easy to use and setting up the experiments is a simple process

We Absolute Digital Media use Google Optimize. To create product page variations to test CTAs and design elements. This lets us understand how best to optimize our product pages to improve conversion performance onsite. From the A/B testing, we have identified how to improve our landing pages and can typically see a 15% uplift in conversion performance in the page variations we have tested. Integrated with Google Analytics it allows us to create audience lists of who visited each variation of the landing page and thus compare not just the page behavior but the impacts they have on the overall user experience. Setting up our site was a simple process and the tool has a handy checker to ensure the experiments are working correctly. That you can create multiple experiments at once and split the percentage of users across each variant. The editor functionality is very temperamental and prone to glitching.

What was the project name that you have worked with Google Optimize?

A/B Testing Software

How long have you used Google Optimize?

1 Years

How frequently you use Google Optimize?

Daily

How do you find pricing of Google Optimize?

inexpensive

What do you like the most about Google Optimize?

The Google Optimize A/B testing capabilities, conversion improvement potential, integration with Google Analytics, ease of setup, and experiment management features.

What do you like the least about Google Optimize?

The editor functionality is very temperamental and prone to glitching.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating

Google Optimize is an excellent software for excellent features and very helpful.

I love the interface. long-time user, best info. I am absolutely amazed by this incredible software. it allows users to create and run A/B tests, multivariate tests, and personalized experiences to improve website performance and user engagement. The user-friendly interface makes it accessible even to those without extensive technical knowledge. The best thing about this software is its seamless integration with Google Analytics, enabling data-driven decision-making. It also provides in-depth insights into user behaviour, helping businesses tailor their websites for maximum impact.

What was the project name that you have worked with Google Optimize?

A/B Testing Software

How long have you used Google Optimize?

2 Months

How frequently you use Google Optimize?

Daily

How do you find pricing of Google Optimize?

mid-tier

What do you like the most about Google Optimize?

It's an essential tool for businesses looking to refine their online presence and boost conversion. The interface is intuitive, clean, and logical. Complete features and easy to use and has everything.

What do you like the least about Google Optimize?

It’s a perfect solution for me and nothing is negative in it.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating

Integrations

Firebase
LogRocket

Switched from

Hotjar
AB Tasty
Sara Graves

It is easy to use and requires little or no background knowledge

We USTitleLoans use Google Optimize which is currently the most comprehensive AB testing tool in the market. It is equipped with a range of conversation optimization tools. Google optimize offers several tests such as multivariate tests, A/B tests, personalization, and redirect tests. The tool is absolutely free with no hidden charges for A/B testing. Our usage of Google Optimize keeps varying, but on average, we use this tool once a month.

How frequently you use Google Optimize?

Daily

What do you like the most about Google Optimize?

Easy access to Google Analytics

No hidden fees

No in-app purchases

Makes navigation much easier

In-depth report analysis

What do you like the least about Google Optimize?

Doesn’t store a large amount of data

No images

Inability to utilize Google Analytics segments

Can run only 5 tests at a time

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Ans Ahmed

It does strong analytics for us and it helps us increase our conversation rate

We Findit Health use Google optimize as a split testing software. This is a fantastic A/B testing tool from Google that is now connected to Google Analytics. You can also connect it via Google AdWords and Firebase. We have been using it daily for the last 5 years because it collects the data from Google Analytics, so it provides you with a good comparison between two web pages. Because strong analytics, helps us increase our conversation rate and bring down the bounce rate.

How frequently you use Google Optimize?

Daily

What do you like the most about Google Optimize?

This tool is integrated with Google Analytics, so its testing report is always based on figures, which increases its effectiveness

It's a free tool, and it analyses the demographic reports in greater depth.

What do you like the least about Google Optimize?

It works only for browsers

In its free version, you can see only five tests. To run more tests, you have to upgrade it.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Lorie Carson

It makes navigating your Google A/B testing process easier and simpler

My company RealPeopleFinder uses Google optimize 360 for AB testing. My company has been using the Google optimize 360 software for over 2 years. Ideally, we use this software once every 2 two to three weeks.

How frequently you use Google Optimize?

Daily

What do you like the most about Google Optimize?

Google Optimize is quite simple to use. In less than 20 minutes, a child over 12 can figure out how to put up an A/B test experiment in Google Optimize.

Detailed Reports

What do you like the least about Google Optimize?

The Premium version is costly and not cost-effective

Most of its features are not available in the free version.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Lucia Jensen

The tool's powerful capabilities enable us to analyze data at each level.

In our company, Weloans, we use Google optimize as our primary AB testing tool, which has proven to be a robust tool for this process. It's a fantastic split-testing tool that allows us to store all our data in one place using a Google Analytics account.

How frequently you use Google Optimize?

Daily

What do you like the most about Google Optimize?

It has an easy-to-use interface.

It is a free tool.

You can easily edit data using the tool.

Google optimize allows us to customize each segment.

Delivers accurate results.

What do you like the least about Google Optimize?

It can fail to test sophisticated features.

Does not perform app testing. It's only suitable for browsers.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Alina Clark

It is just amazing, free and more than A/B Testing

We CocoDoc have been using Google Optimize, it is my favorite tool when it comes to A/B testing. Unlike other tools which stick to A/B testing alone, Google Optimize includes multivariate testing, split testing, and server-side testing. The combination of A/B, multivariate, split, and server-side testing tools is especially crucial when doing intense website improvements. Arguably, Google Optimize is the best A/B testing tool among those that come for free. The ability to integrate the tool with other SEO and PPC tools also makes it unique and diverse in usage.

How frequently you use Google Optimize?

Daily

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Natalia Brzezinska

An amazing tool for A/B Testing which is completely free and easy

We PhotoAiD have been using it for a long time now. This is an absolutely free optimization tool and it helps you increase conversion rates and user experience by testing different combined metrics that are part of your content. With Google Optimize you can test all possible elements present as code on your website. This includes titles, CTAs, fonts, content writing, images, and so on. You can use it to test entirely alternative versions of your web pages and is therefore perfect as an A/B testing tool.

How frequently you use Google Optimize?

Daily

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Daniela Sawyer

It offers helpful set of tools which helps improve website's performance of brands

We FindPeopleFast use Google Optimize for A/B testing in our company. This A/B testing software offers a set of tools under the Google Marketing Platform to help brands improve their website's performance. We have been using this tool for more than a year. We use this once a week for better A/B testing.

How frequently you use Google Optimize?

Daily

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Tomas Kolafa

Easy to get it up and running and connect to other Google Analytics.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
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