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Test and optimize every experience, every time.

Adobe Target is a rule-based tool for UX researching, AI testing, targeting, omnichannel marketing, and scaling automation. It enables marketing professionals to tailor user experiences at individual-based levels, allowing users to send customized offers and messages to engage users.With Adobe, you get the whole optimization engine — AI-powered testing, personalization, and automation at scale — so you can find the individual in the haystack. And then delight them.
Adobe
1967
United States
  • Automotive
  • Information-services
  • Information-technology-services
3 Industries
  • English
1 Language
Industries
  • Automotive
  • Information-services
  • Information-technology-services
Licensing & Deployment
Support
  • Email
  • 24x7 Support
Training
  • Documentation

Adobe Target Core Features

Focus of A/B Testing Feature
  • Audience Targeting
  • Funnel Analysis
  • Landing Pages/Web Forms
  • Split Testing
  • Statistical Relevance Analysis
  • Test Scheduling

Adobe Target Pricing

Pricing Type
  • Contact Vendor
Preferred Currency
  • USD ($)
Free Version
  • Yes
Payment Frequency
  • Quote Based
Vendor pricing page

Adobe Target Reviews

3
Total Reviews
4.3/5
Overall Rating
0
Recent Reviews

What Users Say

Adobe Target is beautiful, functional, and professional, and I really lucked out with it.
Anonymous
It's very admirable with its scope of testing various marketing channels
David Krauter
David Krauter , Head of SEO at Websites That Sell
It is the best enterprise level application that offers A/B testing and personalization services based on rules
Shiv Gupta
Shiv Gupta , CEO at Incrementors Inbound Marketing

What Users Like The Most

  • I really liked the software and all the displayed categories. We can pause any test if we want on this. I found many interesting features on it, and all of them are incredible. if you run into any issues or have questions, their team is responsive and ready to assist.

What Users Like The Least

  • Some small organizations and individuals may find it a little bit pricy.

Adobe Target Reviews

4.3 3 Reviews
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  • Most Recent
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Adobe Target is beautiful, functional, and professional, and I really lucked out with it.

what a beautiful software! I spent hours trying to find a decent software to perform one single function and it was right under my nose. And I have only just begun to really explore it. we need more developers like it to develop such software. I am using it for optimizing my website, and it allows me to run the site smoothly. The visual editor is intuitive and user-friendly, I don’t need coding skills to create and launch A/B tests. It's drag-and-drop simplicity at its best.

What was the project name that you have worked with Adobe Target?

A/B Testing Software

How long have you used Adobe Target?

5 Months

How frequently you use Adobe Target?

Daily

How do you find pricing of Adobe Target?

mid-tier

What do you like the most about Adobe Target?

I really liked the software and all the displayed categories. We can pause any test if we want on this. I found many interesting features on it, and all of them are incredible. if you run into any issues or have questions, their team is responsive and ready to assist.

What do you like the least about Adobe Target?

Some small organizations and individuals may find it a little bit pricy.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating

Integrations

Adobe Analytics

Switched from

Google Optimize
Unbounce
David Krauter

It's very admirable with its scope of testing various marketing channels

We Websites That Sell use Adobe Target. A/B testing tool is an excellent asset for marketers. Hence, our company uses A/B testing software, Adobe Target. We use it often. Along with experimenting with your website, you can check images, layout, and background. You can run the trials across single-page apps, IoT, and websites. We also utilize it for the best customer experience. For instance, we can generate personalized customer profiles for testing targeting. It also allows us to get results from our marketing strategies. Thanks to it, we can measure KPIs too.

How frequently you use Adobe Target?

Daily

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Shiv Gupta

It is the best enterprise level application that offers A/B testing and personalization services based on rules

We Incrementors Inbound Marketing use Adobe Target. It has a simple Google Analytics integration and generates reports that can be used for UX testing, personalization and changing marketing offers. The platform, like other A/B testing tools, walks you through a three-step experimentation setup process that allows you to quickly generate variations, target audience groups based on your experiment hypothesis, and adjust the test's goals and parameters.

How frequently you use Adobe Target?

Daily

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating