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Adobe Target is a rule-based tool for UX researching, AI testing, targeting, omnichannel marketing, and scaling automation. It enables marketing professionals to tailor user experiences at individual-based levels, allowing users to send customized offers and messages to engage users.With Adobe, you get the whole optimization engine — AI-powered testing, personalization, and automation at scale — so you can find the individual in the haystack. And then delight them.
- Automotive
- Information-services
- Information-technology-services
- English
Screenshot & Video
LICENSING & DEPLOYMENT
- Proprietary
- Cloud Hosted
SUPPORT
- Email
- 24x7 Support
Training
- Documentation
Adobe Target Pricing
Pricing Type
-
Contact Vendor
Preferred Currency
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USD ($)
Free Version
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Yes
Payment Frequency
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Quote Based
Adobe Target Reviews
Anonymous
Posted on Sep 20, 2023
Adobe Target is beautiful, functional, and professional, and I really lucked out with it.
Integrations
Switched from
Review Summary
what a beautiful software! I spent hours trying to find a decent software to perform one single function and it was right under my nose. And I have only just begun to really explore it. we need more developers like it to develop such software. I am using it for optimizing my website, and it allows me to run the site smoothly. The visual editor is intuitive and user-friendly, I don’t need coding skills to create and launch A/B tests. It's drag-and-drop simplicity at its best.
For which software category are you reviewing Adobe Target?
A/B Testing Software
How long have you used Adobe Target?
5 Months
How frequently you use Adobe Target?
Daily
How do you find pricing of Adobe Target?
mid-tier
What do you like the most about Adobe Target?
I really liked the software and all the displayed categories. We can pause any test if we want on this. I found many interesting features on it, and all of them are incredible. if you run into any issues or have questions, their team is responsive and ready to assist.
What do you like the least about Adobe Target?
Some small organizations and individuals may find it a little bit pricy.
David Krauter, Head of SEO at Websites That Sell
Posted on Apr 27, 2023
It\'s very admirable with its scope of testing various marketing channels
Review Summary
We Websites That Sell use Adobe Target. A/B testing tool is an excellent asset for marketers. Hence, our company uses A/B testing software, Adobe Target. We use it often. Along with experimenting with your website, you can check images, layout, and background. You can run the trials across single-page apps, IoT, and websites. We also utilize it for the best customer experience. For instance, we can generate personalized customer profiles for testing targeting. It also allows us to get results from our marketing strategies. Thanks to it, we can measure KPIs too.
How frequently you use Adobe Target?
Daily
Shiv Gupta, at Incrementors Inbound Marketing
Posted on May 06, 2022
It is the best enterprise level application that offers A/B testing and personalization services based on rules
Review Summary
We Incrementors Inbound Marketing use Adobe Target. It has a simple Google Analytics integration and generates reports that can be used for UX testing, personalization and changing marketing offers. The platform, like other A/B testing tools, walks you through a three-step experimentation setup process that allows you to quickly generate variations, target audience groups based on your experiment hypothesis, and adjust the test's goals and parameters.
How frequently you use Adobe Target?
Daily