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Adobe Target

4.3 (3 Reviews)|Write a Review|Claimed profile
United States HQFounded 1967

Deployment

Web-based

Overview

About Adobe Target

Adobe Target is a rule-based tool for UX researching, AI testing, targeting, omnichannel marketing, and scaling automation. It enables marketing professionals to tailor user experiences at individual-based levels, allowing users to send customized offers and messages to engage users.With Adobe, you get the whole optimization engine — AI-powered testing, personalization, and automation at scale — so you can find the individual in the haystack. And then delight them.

At a glance

Software information

Industries served, licensing and the support Adobe Target provides.

Industries

  • Automotive
  • Information-services
  • Information-technology-services

Licensing

  • Proprietary
  • Quote Based
  • Free version

Support

  • Email
  • 24x7 Support

Training

  • Documentation
Languages (1)
English

Review analytics

What customers report

4.3
Based on 3 verified reviews
Ease of use4.7
Features & functionality4.7
Customer support4.3
Value for money4.0
Integrations5.0

What users like the most

  • I really liked the software and all the displayed categories. We can pause any test if we want on this. I found many interesting features on it, and all of them are incredible. if you run into any issues or have questions, their team is responsive and ready to assist.

What users like the least

  • Some small organizations and individuals may find it a little bit pricy.

What users say

Review Analytics of Adobe Target

Every review is verified through Goodfirms before it's published.

4.33 Verified Reviews
Ease of use4.6
Features & functionality4.6
Customer support4.3
Value for money (1 review)4.0
Integrations (1 review)5.0
Review Summary
Summarized from 3 verified reviews · Updated September 2026
Adobe Target is an enterprise-level A/B testing and personalization platform that supports experimentation across websites, single-page apps, and other channels. Users highlight its intuitive visual editor and straightforward three-step setup process, which enable non-technical marketers to create and launch tests without coding. The platform integrates with Google Analytics and allows for audience segmentation and personalized customer profiling. Reviewers consistently praise its ease of use and breadth of testing capabilities for optimizing user experience and marketing performance.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Adobe Target
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What reviewers mention most

AnonymousVerified Review
Posted on Sep 20, 2023

“Adobe Target is beautiful, functional, and professional, and I really lucked out with it.”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
what a beautiful software! I spent hours trying to find a decent software to perform one single function and it was right under my nose. And I have only just begun to really explore it. we need more developers like it to develop such software. I am using it for optimizing my website, and it allows me to run the site smoothly. The visual editor is intuitive and user-friendly, I don’t need coding skills to create and launch A/B tests. It's drag-and-drop simplicity at its best.
David Krauter, Head of SEO at Websites That SellVerified Review
Posted on Apr 27, 2023

“It's very admirable with its scope of testing various marketing channels”

Overall rating4.0
Ease of use4.0
Features & functionality4.0
Customer support4.0

We Websites That Sell use Adobe Target. A/B testing tool is an excellent asset for marketers. Hence, our company uses A/B testing software, Adobe Target. We use it often. Along with experimenting with your website, you can check images, layout, and background. You can run the trials across single-page apps, IoT, and websites. We also utilize it for the best customer experience. For instance, we can generate personalized customer profiles for testing targeting. It also allows us to get results from our marketing strategies. Thanks to it, we can measure KPIs too.

Shiv Gupta, CEO at Incrementors Inbound MarketingVerified Review
Posted on May 6, 2022

“It is the best enterprise level application that offers A/B testing and personalization services based on rules”

Overall rating4.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations5.0

We Incrementors Inbound Marketing use Adobe Target. It has a simple Google Analytics integration and generates reports that can be used for UX testing, personalization and changing marketing offers. The platform, like other A/B testing tools, walks you through a three-step experimentation setup process that allows you to quickly generate variations, target audience groups based on your experiment hypothesis, and adjust the test's goals and parameters.

Capabilities

Adobe Target features

The full feature set, grouped by module.

A/B Testing Software

  • Audience Targeting
  • Funnel Analysis
  • Landing Pages/Web Forms
  • Split Testing
  • Statistical Relevance Analysis
  • Test Scheduling

Plans

Adobe Target pricing

Free Version
Yes
Payment Frequency
Quote Based
Preferred Currency
USD ($)
Vendor pricing page

Media

Screenshots & video

Adobe Target screenshot