United States
Adobe Target is a rule-based tool for UX researching, AI testing, targeting, omnichannel marketing, and scaling automation. It enables marketing professionals to tailor user experiences at individual-based levels, allowing users to send customized offers and messages to engage users.With Adobe, you get the whole optimization engine — AI-powered testing, personalization, and automation at scale — so you can find the individual in the haystack. And then delight them.
  • Automotive
  • Information Services
  • Information Technology & Services
  • English
Adobe Target
Core Features
A/B Testing Features
  • Audience Targeting
  • Funnel Analysis
  • Landing Pages/Web Forms
  • Split Testing
  • Statistical Relevance Analysis
  • Test Scheduling
Pricing Type
Contact Vendor
Preferred Currency
USD ($)
Free Version
Payment Frequency
Quote Based
Customer Reviews
4.0 (1 Reviews)

It is the best enterprise level application that offers A/B testing and personalization services based on rules

Shiv Gupta
1 month ago

We Incrementors Inbound Marketing use Adobe Target. It has a simple Google Analytics integration and generates reports that can be used for UX testing, personalization and changing marketing offers. The platform, like other A/B testing tools, walks you through a three-step experimentation setup process that allows you to quickly generate variations, target audience groups based on your experiment hypothesis, and adjust the test's goals and parameters.

  • Ease of use
  • Features & functionality
  • Customer support
  • Value for money
  • Integrations
  • On-boarding
  • Overall ratings
8 User Score
User Recommendation Score
Licensing & Deployment
  • Email
  • 24x7 Support
  • Documentation