Best Video Editing Software

Video records hold a special place in our lives. It captures and preserves life, remembering episodes through stories, incidents, and events that evoke emotions. It allows us to inscribe our imagination into the real world through TV series, Animated movies, or Adverts. It stimulates the thrill of real-life documentaries or live shows. Videos have become an integral part of our lives. Videos created today are flexible enough to fit on a small mobile device screen and a massive theater screen, but at the same time, it takes a great effort to justify the content. Video content requires efficient editing. 

Take a flashback in the history of video technology, and it would be interesting to discover how video technology was first developed for mechanical television systems. Later it was replaced by cathode ray tube (CRT) systems. Down the line, video editing technology also changed and improved video quality. The reformation continues, and the new generation videos are entertaining and polished. Today, video has become more personalized and gaining more attention than ever.

The video content is not just engaging but also versatile. It is easy to share across multiple platforms and reach a massive audience. It gives freedom to present the content easy to comprehend. Today, organizations are expected to create content like emails, blogs, infographics, podcasts, social media posts, etc., but video content has more power to drive audience attention. Several reports indicate that more than 68% of people show interest in learning about a service or new product by watching a short video.

• Video appeals to mobile users:  Video and mobile are like two sides of one coin. The growing number of smartphone users are more hooked to videos as a medium for entertainment or accumulating information.  
• The video promises high ROI: Consumers are now more precarious about the product before they buy, so they do a quick internet search to find the best product or service before making a purchase. Videos are an excellent option for customers to view a product virtually. Compared to other forms of content, video has better capabilities to attract consumers.
• Builds Trust: Building trust with consumers is the goal of every business organization. Some consumers are reluctant to buy products and services on the Internet because they fear fraud and cheating. Per one of the reports, 57% of consumers say that videos deliver the trust value to purchase products online.
• Easy to understand: Animation videos can simplify complex concepts without much text or explanation. It is an excellent tool for learning, as users can replay as many times as they want.
• Encourages Social Sharing: Businesses and individuals use the videos equally. People have learned to share their emotions via social media videos. They use various video apps and editing tools to project the message clearly and share them on social media.
• Measurable video engagement level: Like social media campaigns, it is easier to measure the success of any video. The individual can understand whether the viewer is watching or leaving the entire video halfway. Based on this, the user can iterate
• Captures a broad audience: Video works on many levels and attracts a broad audience. In today’s time, it is challenging to reach viewers individually. The video streaming platform allows publishers to gain the audience’s attention quickly.

• SEO-friendly videos: Search engines see videos as high-quality content. So from an SEO point of view, inserting videos on the homepage of a website or in emails could be beneficial. The videos should be appropriately optimized by incorporating a solid meta description, keywords, and an SEO-friendly title.
• Higher conversion rate: Video has a remarkable ability to boost conversion rates. According to one of the reports, 74% of people will buy a product if they see it on an explainer video.
• Display products on Video-sharing Platforms:  Youtube is a leading video-sharing platform, and marketers cannot afford to lose consumers searching directly on this platform.
• Access videos anytime: With mobile phones, customers can access online videos anytime, anywhere. It means the marketers allow consumers to see the product in action in their comfort time. Unlike traditional paper marketing, with video marketing, companies can reach an audience wherever they are cost-effective.
• Generate traffic on social media: The statistics show social media videos generate up to 1200% more shares than texts and images combined. Story-telling is emerging as a successful strategy to connect with the target audience.   
• Video marketing over PPC: The landscape of video marketing is changing rapidly. Business owners and marketers see better ROI in video marketing. It is much cheaper and more effective than the PPC campaign.  
• Promote content through Micro celebrities: Big brands often sign big stars to promote their product, but this has changed with video streaming platforms. Some local people or micro-celebrities have loyal fan followings on video streaming channels; small businesses can collaborate with them to promote their products without spending much.
• Social video content:  As per one of the statistics, 93% of companies say they got a new lead or customer because of their video content on social media. Videos allow them to present content in short video ads or long informational videos. Live stream videos on social media platforms also attract users who want to cover a product launch event.

Marketers are using various forms of video to target an audience.

• Demo video
• Educational videos
• Explainer video
• Training videos
• Product Videos
• Live video
• Tutorial videos
• Process videos
• Screencast videos
• Social Media videos
• Expert interview videos
• Customer testimonials videos
• AR/VR videos
• DIY Videos

Video editing enhances video clips by rearranging different shots and scenes to make them more appealing or entertaining. Video editors add value to the content by highlighting essential segments of the videos. Yes, video editing is critical in saving the painstaking efforts and hours of hard work invested after video production.

• Linear video editing: In linear video editing, several video clips from different tapes are recorded to one single tape. Linear editing was originally used with analog videotapes.
• Non-linear editing systems: The NLE or non-linear editing system enables video to be edited on computers with specialized software. Non-linear video editing is done by loading the video into a computer from analog or digital tape. The computer enables the editor to cut, copy, and paste scenes in any order and make any changes.
• Offline editing: In offline editing, the video editor duplicates raw footage. The duplicate footage is transcoded to a more compressed format like ProRes or an intermediate codec. 
• Online editing: Online editing is done in the final stage of video production. It occurs after offline editing. It involves reassembling the raw footage to full-resolution video after an offline edit.
• Cloud-based editing: The cloud video editing platforms provide stock photos, videos, and audio to enhance the original video footage. The user can upload the footage and perform editing tasks like cutting, trimming, combining media, adding titles, etc.
• Vision mixing: A vision mixer is a device used to take different video sources and create a single output. Usually, it is used in live events where video broadcasting or recording is done. It can also add special effects.

• Poor quality of videos: The original video may be of good quality, but the rate may deteriorate after editing with traditional methods.
• Dead or stuck pixels on videos: The dead and stuck pixels are unwanted spots on the videos. Stuck pixels are colored spots, While dead pixels are black spots. Stuck pixels can be fixed, while dead pixels are difficult to remove. 
• Video files permanently damaged while editing: File corruption is common when video editing is done with limited resources or online video editor software.
• Out-of-sync Audio: Mismatch audio is a standard video editing issue. The problem occurs when users use videos with different video frames or audio sample rates.
• Frame adjustment: It is challenging to eliminate unwanted space in the video recorded with traditional video editing techniques. But modern video editing tools resolve this issue quickly.

Video editing software enables users to edit, modify, generate, or manipulate video content. One can cut and arrange a video to give it a better flow or add effects to enhance the video.  
 

The video editing tools have myriads of functions, like, 

• Cutting certain parts of the video
• Take out audio from a video or add different audio 
• Add subtitles 
• Build a DVD menu 
• Merge video files, or fade a video

• Better audio quality:  Audio syncing is a big challenge that editors face during video editing. With the use of the right video editing software, the editor can overcome the issue. The video editing software enables the editor to adjust the sound levels of the video footage.
• Better music quality: Some software equips editors with royalty-free music and stock videos. It gives the editor the to explore more music options and embeds them into the video.
• Better color adjustment: Video scopes give quantitative data about the properties of a video image – much more detailed than editors can see with their naked eyes. The video editing system with highly accurate video scopes like Waveforms, Audiometer, Vectorscope, and Histogram are essential for the proper color adjustment.
• Enhanced masking ability: Techniques like masking allows video editors to apply functions and filters to particular areas of the footage or be used to overlay media on top of the footage. It means the video editor can cut out something or even place something on top of the video. It allows individuals to combine two pieces of footage into one. 
• Streaming multiple videos on the same screen: The video editing tools provide a pre-made template that simultaneously enables creating and streaming various videos.
• Preview option: Some video editing tools can preview the video footage after editing work. It helps the video editor identify any errors in editing before the footage is released for post-production.

• Optimize videos for specific platforms: Sometimes, viewers need to look at videos with no sound and interpret scenes with subtitles or on-screen text. While some video streaming platforms have restrictions on video size and resolution quality. In such cases, video editing is helpful.
• Maintain the content flow: The video can be productive only when it maintains the content flow from beginning to end. It is essential that any content that is out of context be omitted from the final version.
• Color grade and good music: The usual perception of people for video editing is cutting unwanted scenes from the footage. But it involves more work than that. The color grade and good music are equally essential to elicit the video’s content profoundly.
• Hiding sensitive information: While recording videos, certain information or name on products must be hidden due to copyright issues. With traditional video editing techniques, hiding or blurring particular objects in the footage was difficult, but video editing software makes this easy.
• Seamless video transition: Transition is an essential step in video editing. It allows for maintaining the flow of content by adjoining one video footage to the following footage.

• Add effects, music, and graphics:  The video effects, music, and graphics bring the video alive.  
• Create a flow: Most videos, like narrating a story or providing information, serve a purpose. The video editing ensures the content maintains its workflow and meets the end goal.
• Remove unwanted footage: The video editing tools give the liberty to present the video in the most comprehensive style. It allows users to remove unwanted footage or make corrections to the error made during video recording.
• Edit videos for HD, 2K, and 4K resolution: The editing tools allow video editors to edit and export videos at resolutions of up to full HD, 2K, and 4K.
• Easy to share:  The video editing software can share videos quickly once edited 
• Subtitles: There are videos released for global audiences, and it may be difficult for them to translate them into local languages. The video editing tools give video editors to put subtitles in a universal language. Some best video editing software even supports 70+ languages. 
• No in-house production required: The video editing software helps to create videos at home. The users do not need expensive tools and skilled people to create quality videos. It saves a lot of time and effort. 
• Allows editing on any computer: Regardless of the computer specifications or configuration, some video editing software automatically creates low-resolution copies of the source clips to allow editors to edit on any computer and then render using full resolution.
• Edit anytime and anywhere: Cloud-based flexibility means users get unlimited storage ability for media, and they can edit on the go with mobile apps for iOS and Android devices.
• Online free editing software: The video editors who prefer to edit videos straight from their browsers at zero cost, then a free video editor is a good option. The platform offers ready-to-use and customizable templates for the videos.

The video producer thinking of board video editor software should ensure it meets their requirements. It should have features matching the project goal.

• Animation
• Collaboration tools
• Media library
• Social sharing
• Ready-made templates
• Add text to the video
• Video capture
• 3D editing
• Audio tools
• Digital effects
• Frame accuracy
• HDR support
• Media library
• Customizable branding
• Speed adjustment
• Video stabilization
• Video titling
• Motion tracking
• Image/Text overlay
• Drag and drop features
• Layers and filters
• Multi-track video editing
• Support multiple image formats- JPEG, PNG, OpenEXR, TARGA, etc.
• Support for multiple Video support: AVI, Quicktime, and MPEG
• The software interface should support multiple languages
• Auto-editing features (equalizer, beat detection, normalization)
• Advanced customization

The video editing tools with power-pack features quickly drive the video editor’s attention. From end to finish, they work as a companion. However, the video editing professional must also analyze the tool on their pricing.  These tools are available in different price variations based on the tool’s features.  

The video editing system, like Adobe Premiere Pro CC, may charge users around $9.99/month, which may rise up to $330/month. The high-price package covers all the necessary video editing apps, like Photoshop, Illustrator, and Acrobat. However, if the users have minimum usage, starting with the basic plan is advisable.  The other low-cost tools that may help video editors are Magisto, Filmora 9, and ClipChamp. 

If the users are more interested in mid-range tools, then Advertuber could be a good deal. It may cost users around  $24/per month. The best video editing software could vary based on user requirements, yet editing software like. Video Detailer is a strong contender in that category. It may cost users around $149/one-time.

If users are not keen to invest a lot of money in video editing tools, there are a few free and open-source video editing systems. The free and open-source video editing tool is a good alternative, but premium tools have added advantages.  The advanced features may include better effects, drag-and-drop controls, supporting multiple file formats, customization, etc.

For pro-video-editors, the time is money, and they often prefer commercial video editing software with advanced editing features. However, some editing software vendors may also supply free video editing software with limited functionalities. The free video editing software may include simple features like trimming to cut a clip at the appropriate place, changing the soundtrack, or mixing multiple footage.

GoodFirms houses the top IT solutions facilitating the smooth transition of business operations. This platform has helped consumers make better software product decisions through its transparent review and rating systems. Besides that, the growing list of software solutions perfectly complements the consumer’s needs. The platform has emerged as a quick scanner for organizations /individuals hunting for reliable software solutions. 

Regardless of budget or team size, the wide range of software categories ensures the buyer can select the best version for the organization. Like the other software categories, GoodFirms lists the best video editing software, helping professionals produce high-resolution videos for personal and business purposes.