Best Video Editing Software

Video records hold a special place in our lives. It captures and preserves life remembering episodes in the form of stories, incidents, and events that evokes a series of emotions.  It allows us to inscribe our imagination into the real world through TV series, Animated movies, or Adverts. It evokes the thrill with real-life documentaries or lives shows. Videos have become an integral part of our lives. Videos created today are flexible enough to fit in the small mobile device screen as well as on the massive theater’s screen, but at the same time, it takes a great effort to justify the content. Video content requires efficient editing. 

Take a flashback in the history of video technology, and it would be interesting to discover how video technology was first developed for mechanical television systems. Later it was replaced by cathode ray tube (CRT) systems. Down the line, video editing technology also changed and improved video quality. The reformation continues, and the new generation videos are entertaining and polished. Today, video has become more personalized and has been gaining attention than ever.

The video content is not just engaging but also versatile. It is easy to share across multiple platforms and reach a massive audience. It gives freedom to present the content easy to comprehend. Today, organizations are expected to create all types of content like emails, blogs, infographics, podcasts, social media posts, etc., but video content has more power to drive audience attention. Several reports indicate that more than 68% of people show interest to learn about a service or new product by watching a short video.

• Video appeals to mobile users:  Video and mobile are like two sides of one coin. The growing number of smartphone users are more hooked to videos as the medium for entertainment or accumulating information.  
• Video promises high ROI: Consumers are now more precarious about the product before they buy, so before making a purchase, they do a quick internet search to find the best product or service. Videos turn out to be an excellent option to give customers a virtual look of a product. Compared to other forms of content, the video has better capabilities to attract consumers.
• Builds Trust: Building trust with consumers is the goal of every business organization. Some consumers are reluctant about buying products and services on the internet because they fear fraud and cheating. As per one of the reports, 57% of consumers say that videos deliver the trust value to purchase products online.
• Easy to understand: Animation video can simplify any difficult concepts without much text or explanation. It is a great tool for learning as users can re-play as many times as they want.
• Encourages Social Sharing: Not just businesses but individuals are also using the videos at equal strength. People have learned to share their emotions via social media videos. They use various video apps and editing tools to project out the message clearly and share them on social media.
• Measurable video engagement level: Just like social media campaigns, it is easier to measure the success of any video. The individual can have insights on whether the viewer is watching the entire video or leaving it halfway. Based on which the user can iterate
• Captures a broad audience: Video works on many levels and attracts a broad audience. In today’s time, it is challenging to reach viewers individually. The video streaming platform allows publishers to gain the audience’s attention quickly.    

• SEO friendly videos: Search engines see video as high-quality content. So from an SEO point of view, inserting videos on the homepage of a website or in emails could be beneficial. The videos should be optimized properly by incorporating the strong meta description, right keywords, and SEO friendly title.
• Higher conversion rate: Video has a great ability to boost conversion rates. As per one of the reports, 74% of people will buy a product if they see the product on an explainer video.
• Display product on Video-sharing Platforms:  Youtube is a leading video sharing platform,, and marketers cannot afford to lose consumers who are searching directly on this platform.
• Access videos anytime: With mobile phones, customers can access online video anytime, anywhere. It means the marketers allow consumers to see the product in action at their comfort time. Unlike traditional paper marketing, with video marketing, companies can reach an audience wherever they are in a cost-effective way.
• Generate traffic on social media: The statistics show social media videos generate up to 1200% more shares than texts and images combined. Story-telling is emerging as a successful strategy to connect with the target audience.   
• Video marketing over PPC: The landscape of video marketing is changing rapidly. Business owners and marketers see better ROI on video marketing. It is much cheaper and effective than the PPC campaign.  
• Promote content through Micro celebrities: Big brands often sign big celebrities to promote their product, but this has changed with video streaming platforms. There are local people or micro-celebrities that have loyal fan followings on video streaming channels; the small business can collaborate with them to promote their product without spending much.
• Social video contents:  As per one of the statistics, 93% of companies say they got a new lead or customer because of their video content on social media. Videos give them the liberty to present content in the form of short video ads or long informational videos. Live stream videos on social media platforms also attract users who want to cover a product launch event.

Marketers are using various forms of Video to target an audience.

• Demo video
• Educational videos
• Explainer video
• Training videos
• Product Videos
• Live video
• Tutorial videos
• Process videos
• Screencast videos
• Social Media videos
• Expert interview videos
• Customer testimonials videos
• AR/VR videos
• DIY Videos

Video editing is the process of enhancing the video clips by rearranging different shots and scenes to make it more appealing or entertaining. Video editors add value to the content by highlighting important segments of the videos. Yes, video editing is critical in saving the painstaking efforts and hours of hard work invested after video production.

• Linear video editing: In linear video editing, several video clips from different tapes are recorded to one single tape. The linear editing was originally used with analog videotapes.
• Non-linear editing systems: The NLE or non-linear editing system enables video to be edited on computers with specialized software.  The non-linear video editing is done by loading the video into a computer from analog or digital tape. The computer enables the editor to cut, copy, and paste scenes in any order and make any changes.
• Offline editing: In offline editing, the video editor takes raw footage and makes a duplicate of it. The duplicate footage is transcoded down to a more compressed format like ProRes or an intermediate codec. 
• Online editing: Online editing is done in the final stage of video production. It occurs after offline editing. It involves reassembling the raw footage to full resolution video after an offline edit.
• Cloud-based editing: The cloud video editing platforms provide stock photos, videos, and audios to enhance the original video footage. The user can upload the footage and perform editing tasks like cut, trim, combine media, add titles, etc.
• Vision mixing: A vision mixer is a device that is used to take different sources of video and create a single output. Usually, it is used in live events where video broadcasting or recording is being done. It can also add special effects.

• Poor qualities of videos:  It may happen that the original video is of good quality, but after editing with traditional methods, the video quality may deteriorate.
• Dead or stuck pixels on videos: The dead and stuck pixels are unwanted spots on the videos. Stuck pixels are colored spots, While the dead pixels are black spots. Stuck pixels can be fixed, while dead pixels are difficult to remove. 
• Video files permanently damage while editing: File corruption is a common scenario when video editing is done with limited resources or online video editor software.
• Out-of-sync Audio: Mismatch audio is a common video editing issue. The problem occurs when users use videos with different video frame rates or audio sample rates.
• Frame adjustment: It is difficult to eliminate unwanted space in the video recorded with traditional video editing techniques. But modern video editing tools resolve this issue easily.

Video editing software enables users to edit, modify, generate, or manipulate video content. One can cut and arrange a video to give it a better flow or add effects to enhance the video.  
 

The video editing tools have myriads of function like, 

• Cutting certain parts of the video
• Take out audio from a video or add different audio 
• Add subtitles 
• Build a DVD menu 
• Merge video files, or fade a video

• Better audio quality: The audio syncing is a big challenge that editors face during video editing. With the use of the right video editor software, the editor can overcome the issue.  The video editing software enables the editor to adjust the sound levels of the whole video footage.
• Better music quality: Some software equips editors with royalty-free music and stock videos. It gives the editor to explore more music options and embed them into the video.
• Better color adjustment: Video scopes give quantitative data about the properties of a video image – much more detailed than editors can see with their naked eyes. The video editing system laced with highly accurate video scopes like Waveforms, Audiometer, Vectorscope, and Histogram are essential for the right color adjustment.
• Enhanced masking ability: Techniques like masking allows video editors to apply functions and filters to particular areas of the footage, or be used to overlay media on top of the footage It means the video editor can cut out something or even place something on top of the video. It allows individuals to combine two footages into one. 
• Streaming multiple videos on the same screen: The video editing tools provide a pre-made template that enables the creation and streaming of multiple videos at the same time
• Preview option: Some video editing tools give the option to preview the video footage after edit work. It helps the video editor to identify any errors in editing before the footage is released for post-production.

• Optimize videos for specific platforms: Sometimes, viewers need to look at videos with no sound and simply interpret scenes with subtitles or on-screen text. While some video streaming platforms have restrictions on video size and resolution quality. In such cases, video editing is helpful.
• Maintain the content flow: The video can be productive only when it maintains the content flow from beginning to end. It is essential that any content that is out of context be omitted from the final version.
• Colour grade and sound music: The usual perception of people for video editing is cutting unwanted scenes from the footage. But it involves work more than that. The color grade and sound music are equally important to elicit the video’s content profoundly.
• Hiding sensitive information: While recording videos due to copyright issues, certain information or names on products need to be hidden. With the traditional video editing techniques, it was difficult to hide or blur particular objects in the footage, but video editing software makes this easy.
• Seamless video transition: Transition is an important step in video editing. It allows maintaining the flow of content by adjoining one video footage to the next following footage.

• Add effects, music, graphics:  The video effects, music, and graphics bring video alive.  
• Create a flow: Most videos serve a purpose like narrating a story or providing information. The video editing ensures the content maintains its workflow and meets the end goal.
• Remove unwanted footage: The video editing tools give liberty to present the video in the most comprehensive style. It allows users to remove unwanted footage or make corrections to the error made during video recording.
• Edit videos for HD, 2K, and 4K resolution: The editing tools allow video editors to edit and export videos at resolutions of upto full HD, 2K and 4K.
• Easy to share:  The video editor software can share video quickly once edited 
• Subtitles: There are videos released for global audiences, and it may be difficult for them to translate them into local languages. The video editing tools give video editors to put subtitles in a universal language. Some best video editing software even supports 70+ languages. 
• No in-house production required: The video editing software helps to create videos at home. The users do not require expensive tools and skilled people for creating quality videos. It saves a lot of time and effort. 
• Allows editing on any computer: Regardless of the computer specifications or configuration, some video editor software automatically creates low-resolution copies of the source clips to allow editors editing on any computer, and then render using full resolution.
• Edit anytime and anywhere: Cloud-based flexibility means users get unlimited storage ability for media, and they can edit on the go with mobile apps for iOS and Android devices.
• Online free editing software: The video editors who prefer to edit videos straight from their browsers at zero cost, then a free video editor is a good option. The platform offers ready-to-use and customizable templates for the videos.

The video producer thinking to board video editor software should make sure it meets their requirements. It should have the features matching the project goal.

• Animation
• Collaboration tools
• Media library
• Social sharing
• Ready-made templates
• Add text to video
• Video capture
• 3D editing
• Audio tools
• Digital effects
• Frame accuracy
• HDR support
• Media library
• Customizable branding
• Speed adjustment
• Video stabilization
• Video titling
• Motion tracking
• Image/Text overlay
• Drag and drop features
• Layers and filters
• Multi-track video editing
• Support multiple image formats- JPEG, PNG, OpenEXR, TARGA, etc.
• Support for multiple Video support: AVI, Quicktime  and MPEG
• Software interface should support multiple languages
• Auto-editing features (equalizer, beat detection, normalization)
• Advanced customization

The video editing tools with power-pack features quickly drives the video editor’s attention. From end to finish, they work as a companion. However, the video editing professional must also analyze the tool on their pricing as well.  These tools are available in different price variations based on the tool’s features.  

The video editing system, like Adobe Premiere Pro CC, may charge users around $9.99/month, which may rise upto $330/month. The high price package covers all the necessary video editing apps, like Photoshop, Illustrator, and Acrobat. However, if the users have minimum usage, it is advisable to start with the basic plan.  The other low-cost tools that may help video editors are Magisto, Filmora 9, and ClipChamp. 

If the users are more interested in mid-range tools, then Advertuber could be a good deal. It may cost users around  $24/ month.The best video editing software could vary based on user requirements, yet editing software like. Video Detailer is a strong contender in that category. It may cost users around $149/one-time.

If users are not keen to invest a lot of money in video editing tools, there are a few free and open source video editing systems. The free and open-source video editing tool is a good alternative, but premium tools come with added advantages.  The advanced features may include better effects, drag and drop controls, supporting multiple file-formats, customization, and so on.

For a pro-video-editors, the time is money, and most often, they prefer commercial video editing software laced with advanced editing features. However, some editing software vendors may also supply free video editing software with limited functionalities. The free video editing software may include simple features like trimming to cut a clip at the appropriate place, changing the soundtrack, or involve mixing multiple footages.

GoodFirms houses the top  IT solutions facilitating the smooth transition of business operations. The platform helps consumers to make better decisions on the software product through its transparent review and rating systems. Besides that, the growing list of software solutions perfectly compliments the consumer’s selective needs. The platform has emerged as a quick scanner for organizations /individuals hunting for reliable software solutions. 

Regardless of budget or team size, the wide range of software categories ensures the buyer has the freedom to select the best version for its organization. Just like the other software categories, GoodFirms covers a list of best video editing software, helping professionals to produce a high-resolution video for personal and business purposes.