Best Video Editing Software

Video Editing Software

Looking up the best video editing software on the web for your business? Discover the list of top video editing tools with authentic customer reviews right below. A video editor software helps your team artist to convert the videos into a digital form that your current operating system understands! Moreover, an advanced video editor software lets your photographer play with the speed, background, add animations and enhance the audio that makes it shareable on various digital platforms. If your team is in need of the best video editing software, then just go through the below rundown of top video editing tools and select the one that your team would love to have!

Best Video Editing Tools | Best Video Editor Software Lists

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  • Shotcut

    Free, open source, cross-platform video editor.

    Shotcut is a free and open-source video editing and encoding software that is available for Windows, Mac, and Linux devices. The platform works with resolutions as high as 4K and has broad format support which highlights its impressive capability. ... learn more about Shotcut

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • VideoProc Converter

    One-Stop Video Processing Software

    VideoProc Converter is one-stop video processing software to edit, convert, resize and adjust large 4K/HDR videos, audios, and DVDs easily at a fully accelerated speed. One-stop 4K video processing tool to edit, transcode, resize and enhance videos with Level-3 GPU acceleration. ideoProc comes as the No.1 fast video processing software that peaks Level-3 Hardware Acceleration fully powered by Inte... learn more about VideoProc Converter

    VISIT WEBSITE
    Free Trial
    30 days
    Entry Level Price
    $29.95 per Year
  • VideoPower RED

    Video Downloader / Recorder / Converter

    Download videos and audios provided by the video-sharing service including YouTube, Vimeo, Dailymotion, Lynda, Vevo, and more. With this fast and easy video downloading app, you’ll also be able to download YouTube playlist in just one click. Multiple ways of downloading that you can choose from, paste url to download, playback by embedded browser and download automatically, or enable the externa... learn more about VideoPower RED

    "The Jack of All Trades App! VideoPower Red!"
    Earl Eleazar
    VISIT WEBSITE
    Free Trial
    30 days
    Entry Level Price
    $49 per One-time
  • Blender

    Free and Open 3D Creation Software.

    Blender is the free and open source 3D creation suite. It supports the entirety of the 3D pipeline—modeling, rigging, animation, simulation, rendering, compositing and motion tracking, even video editing and game creation. ... learn more about Blender

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • Adobe Premiere Pro CC

    Video editing that’s always a cut above.

    Premiere Pro CC is the leading video editing software for film, TV, and the web. Creative tools, integration with other Adobe apps and services, and the power of Adobe Sensei help you craft footage into polished films and videos in one seamless workflow. And Premiere Rush, our new app, is included with your subscription so you can capture footage and start editing on all your devices, anywhere. ... learn more about Adobe Premiere Pro CC

    VISIT WEBSITE
    Free Trial
    7 days
    Entry Level Price
    $9.99 per Month
  • Final Cut Pro X

    A more powerful take on post-production.

    Final Cut Pro is a professional video editing application for MacOS users. The software gives powerful tools at the hands of editors to enable them to create stunning videos. These include filters, motion graphics, special effects and more. ... learn more about Final Cut Pro X

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • Filmora

    A video editor for all creators.

    Filmora 9 is a video editing software service built for starters who would like to spend less time understanding the basic functionalities of a video editing software and focus more on their task of creating and editing videos.  ... learn more about Filmora

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    $39.99 per Year
  • Kdenlive

    Non-Linear Video Editor.

    Kdenlive is an acronym for KDE Non-Linear Video Editor. It is primarily aimed at the GNU/Linux platform but also works on BSD and MacOS. It is currently being ported to Windows as a GSOC project. ... learn more about Kdenlive

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • Pitivi

    A free and open source video editor for Linux.

    Pitivi pronounciation is a Free video editor with a beautiful and intuitive user interface. We believe in allowing everyone on the planet to express themselves through filmmaking, with tools that they can own and improve. ... learn more about Pitivi

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • Virtualdub

    Free and open-source video capture and video processing utility.

    VirtualDub is a free, open-source video capture and processing software designed for 32/64 bit Windows platform. Although this application is not endowed with the editing power of pro editors like Adobe Premiere, it’s reliably fast in linear operations.  ... learn more about Virtualdub

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • Movavi Video Editor

    Create outstanding video for friends and family.

    With Movavi Video Editor, you can create spectacular videos, even if you don’t have any movie-making experience! Our video editing software has no complicated settings, just intuitive drag-and-drop controls. Try Movavi Video Editor for free and see how simple, yet powerful, it is! ... learn more about Movavi Video Editor

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • AviSynth

    A powerful non linear scripting language for video.

    AviSynth is a powerful tool for video post-production. It provides ways of editing and processing videos. AviSynth works as a frame server, providing instant editing without the need for temporary files. AviSynth itself does not provide a graphical user interface (GUI) but instead relies on a script system that allows advanced non-linear editing.  ... learn more about AviSynth

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • OpenShot

    Free and open-source video editor.

    We designed OpenShot Video Editor to be easy to use, quick to learn, and surprisingly powerful video editor. Take a quick look at some of our most popular features and capabilities. ... learn more about OpenShot

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • Avidemux

    Free and open-source video editing program.

    Avidemux is a free video editor designed for simple cutting, filtering, and encoding tasks. It supports many file types, including AVI, DVD compatible MPEG files, MP4 and ASF, using a variety of codecs. Tasks can be automated using projects, job queue, and powerful scripting capabilities. ... learn more about Avidemux

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • Luxriot Evo

    Evolution of video management software

    Luxriot Evo’s key integral elements work together to create a cohesive and up-to-date piece of VMS software. When it comes to surveillance, every detail is important, so everything will be taken care of. Delivering an outstanding quality performance, this security and video IP camera software and surveillance system supports over 5000 cameras from major producers and is ideal for use at homes or... learn more about Luxriot Evo

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • Bandicam

    An easy-to-use Screen Recording Software.

    Bandicam is an easy-to-use, free screen recorder for Windows that enables you to capture any area of your screen either as a screenshot or a video file. You can record lectures, webinars, games, and Skype call with the option to add narration from your microphone and video from your webcam, and share on YouTube or Facebook. To record your pc screen, choose the 'Screen Recording' mode of Bandicam.... learn more about Bandicam

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • GoPlay

    Free Screen Recorder & Video Editor Beginner's Masterpiece.

    GoPlay is a powerful screen recorder & video editor for PC, Android and IOS device. It can capture your device’s screen and save it as an HD video. In addition, it can edit and create videos via importing various HD videos from the device. You may make 1080p-60fps videos easily by using excellent functions. ... learn more about GoPlay

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • OBS Studio

    Free and open source software for video recording and live streaming.

    OBS Studio is equipped with a powerful API, enabling plugins and scripts to provide further customization and functionality specific to your needs. Utilize native plugins for high-performance integrations or scripts written with Lua or Python that interface with existing sources.... learn more about OBS Studio

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • WeVideo

    The online video editor for all of us

    WeVideo is the leading online video creation platform, providing editing, collaboration, and sharing capabilities across any device. Anyone can access WeVideo, from any computer or device at home, work, or on the go to capture, edit, view and share with secure storage of their content in the cloud.Create like a pro in no time at all. Add features like green screen for a big-budget look without the... learn more about WeVideo

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • VideoPad

    Professional Video Editing Software for Everyone

    Designed to be intuitive, VideoPad is a fully featured video editor for creating professional quality videos in minutes.Supports all common video file formats including avi, wmv, divx, mp4, apng, mpeg and many more. Capture video from a DV camcorder, VHS, GoPro, webcam, or import a video file. ... learn more about VideoPad

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • VSDC Video Editor

    Video, audio and images

    The video editor is intended for editing video files and creating videos of any complexity involving various visual and audio effects. The program offers rich functionality and yet has a simple and intuitive interface, allowing you to create videos with a bare minimum of efforts.You can apply various visual and audio effects to your videos to achieve the necessary result. ... learn more about VSDC Video Editor

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • Moviemator

    Moviemator Video Editor for PC & Mac

    Videos, music and images can be easily imported to MovieMator Video Editor for Mac or PC. It has basic editing features like trimming, cropping, splitting, rotating and more. Additionally, MovieMator Video Editor for Mac & PC brings advanced editing functionalities to the table, such as video overlay (PIP), stabilization, etc. ... learn more about Moviemator

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • Kizoa

    Online Video Editor and Maker

    Over the years we have envolved to offer to over 20 millions users, one of the most complete online application for video editing and personalized photos creations. We proposed a complete range of user-friendly tools for Life, Work and Schools, into a single web-based platform. Kizoa has been online since 2007 and is available in 12 languages including French, English, Spanish, German, Italian, Po... learn more about Kizoa

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • Magisto

    Join The Video Revolution

    Magisto [Powered by Vimeo] is a one-of-a-kind, A.I. powered, video creation & marketing platform for entrepreneurs, marketers and business owners.Magisto makes it easy to drive business growth with stunning, attention-grabbing videos. Whether you’re looking to generate leads and awareness, build relationships, or grow sales Magisto is the fastest and easiest way to get there. ... learn more about Magisto

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    $9.99 per Month
  • ClipChamp

    Free online video editor with pro features, no experience required.

    Clipchamp's area of expertise is digital video processing, making it easier for anyone to edit, convert, compress, record, share and upload video.Our unique, in-browser applications overcome limitations of both desktop and Cloud-based alternatives.It has since published 3 products that are all gaining traction internationally with a growing customer base worldwide. ... learn more about ClipChamp

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • Video Detailer

    Screen Recording and Video Editing

    The application allows you to incorporate anything you want into your videos and provides the tools you need to make outstanding presentations quickly. Get to work creating your productions without clutter and complexity. This is the one and only tool you need for video production.At the click of a button you can begin recording yourself, your computer screen and virtually anything you need for yo... learn more about Video Detailer

    VISIT WEBSITE
    Free Trial
    15 days
    Entry Level Price
    $149.00 per One-time
  • Ediusworld

    EDIUS 9 is THE most versatile and fastest nonlinear editing software available.

    With more creative options and real-time, no-render editing of all popular SD, HD and even 4K and HDR formats, EDIUS 9 is THE most versatile and fastest nonlinear editing software available. EDIUS 9 gives you real-time editing of multiple formats and frame rates all on the same timeline. That means you can edit faster… and make the time to be more creative. ... learn more about Ediusworld

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • VideoStudio

    Affordable, award-winning video editing software

    When we introduced CorelDRAW in 1989, we knew we had something special on our hands. With the first graphics software for the Windows® platform, Corel changed the way people express and share ideas—and users have been trusting their ideas to Corel products ever since.At Corel, we strive to give people the broadest choices in software and the freedom to express themselves in exciting, creative a... learn more about VideoStudio

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • Advertuber

    Turn Views Into Customers & Customers Into Fans

    We build the bridge between brand and marketing goals by providing our customers with powerful tools, professional content, and automated software that allows client’s to create video content and watch their ideas come alive.... learn more about Advertuber

    VISIT WEBSITE
    Free Trial
    30 days
    Entry Level Price
    $24.70 per Month
  • VideoScribe

    Make your own whiteboard video fast

    At Sparkol, our mission is to give everyone the tools to create captivating content quickly and easily, no matter their technical ability, design skills or budget. Our main software, VideoScribe, is used in over 160 countries. It enables thousands of businesses, marketers, illustrators, bloggers, sales people, video professionals and teachers to tell better stories, train others, explain complex... learn more about VideoScribe

    VISIT WEBSITE
    Free Trial
    7 days
    Entry Level Price
    $8.00 per Month
  • WIBBITZ

    The quickest and easiest online video editor for every team

    Wibbitz is an automated video creation company that empowers any team to produce professional short-form video. Before Wibbitz, creating professional videos required an in-depth experience of video production and complex editing programs that take years to perfect.With Wibbitz, teams have access to customizable video templates, drag-and-drop editing tools, and millions of licensed photos, videos, ... learn more about WIBBITZ

    VISIT WEBSITE
    Free Trial
    7 days
    Entry Level Price
    $25.00 per Month
  • InVideo

    Make Scroll Stopping Videos in 5 Minutes

    InVideo is a video creation platform that helps serve publishers, media companies, and brands to expand audience engagement through the power of video content. Media brands such as Republic, Network 18, Quint, Scoopwhoop use InVideo to produce short format video content at the scale and speed required in the video-first, mobile era. Our platform is ideal for marketers and publishers who want to ta... learn more about InVideo

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    $20.00 per Month
  • EaseUS Video Editor is a Pro-level video editing software for beginners and pros. It takes a pinch of fantasy to trim, cut, split, merge, rotate, mix video clips, apply stylish video effects, accelerate/slow down your video speed and many more.... learn more about EaseUS Video Editor

    VISIT WEBSITE
    Free Trial
    10000 days
    Entry Level Price
    $29.97 per Year
  • Write-on Video

    The Best Video Editor and Movie Maker

    You are just one app away from creating videos like professional YouTubers. Write-on Video not only makes video editing fun and efficient, but also empowers you to organize your video production. Plan your video production with the app, and edit videos with its rich features, including captions, animated stickers, speed controller, and more. You can choose to export projects as videos or PDF story... learn more about Write-on Video

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • Fluvid

    Online Screen Capture & Video Recording Software

    Fluvid is an Online Screen Capture and Video recording communication tool for the community that lets them communicate with their customers & team members effectively over video. Things that are difficult to write over email/text can now be solved with this screen & video recording software.... learn more about Fluvid

    VISIT WEBSITE
    Free Trial
    14 days
    Entry Level Price
    $8 per Month
  • Touchcast

    A TV studio. On your iPad.

    Touchcast is the worlds leading Virtual Experience company. A pioneer in the use of Mixed Reality and AI, Touchcast offers an integrated solution that helps enterprises communicate and collaborate effectively and move employees, partners, and customers to take action.... learn more about Touchcast

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    $50000 per Year
  • Vimeo Livestream

    Put your video to work

    Live streaming you can count on. Deliver unforgettable virtual events and conferences. Securely engage your workforce remotely. Monetize your global audience. Ensure that your critical executive communications and "no-fail" events reach your audience in the highest possible quality, no matter where they watch. Build world-class live streaming experiences. Ensure that your critical executive commun... learn more about Vimeo Livestream

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    $56.25 per Month
  • Powtoon

    Make Videos and Animations Online

    Powtoon is the visual communication platform that gives you the freedom to create professional and fully customized videos your audience will love. Make videos in minutes with Powtoon. Use our library of styles, characters, backgrounds and video, or upload your own! Free. Easy. Awesome. Sign up today!... learn more about Powtoon

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • AVS Video Editor

    Best software for processing video, audio, image

    AVS4YOU is a suite of 5 professional multimedia programs to convert, edit and create audio and video. Use AVS4YOU freeware to work with image & document files. Trim, cut, split, merge, rotate, mix videos. 300+ innovative effects, transitions, overlays... learn more about AVS Video Editor

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • Boosted

    Social Media Apps for Content Creation

    Create top-quality videos designed to help you reach your social media marketing goals.Start with a template suited to current social media trends and best practices, and then make it yours — in 3 minutes or less. ... learn more about Boosted

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    $144 per Year
  • Kapwing

    Video Editor,Video Resizer

    Kapwing is a collaborative platform for creating images, videos, and GIFs.... learn more about Kapwing

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • Luxea Video Editor

    Photo Editing Software,Video Editing Software

    In a world where everyone is a creator – create better. Luxea Video Editor gives you the power to turn your visions into reality. Produce your smoothest work with support for up to 60 frames per second. Be creative with new features including a text tool, added transitions and extended editing capabilities. Let Luxea Video Editor take you to the next level of video content.... learn more about Luxea Video Editor

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    $79.99 per One-time
  • VEGAS Pro

    Video Production Software

    The VEGAS range of creative software is all you need for fast, professional and efficient video production, and brings a whole new level of creative freedom to your editing and post production. VEGAS delivers fantastic results and allows everyone – from every day enthusiasts to busy professionals – to focus on creativity without limits.... learn more about VEGAS Pro

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • Lightworks

    The complete video creation package

    Lightworks NLE official webpage. For over 25 years Lightworks editor has been at the forefront of film editing, having been used on many of the finest films in cinema history: The Wolf of Wall Street, LA Confidential, Pulp Fiction, Heat, Road to Perdition, Hugo, The King’s Speech and many more! Now with the release of Lightworks 2020 we have created the complete video creative package so everyon... learn more about Lightworks

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    $24.99 per Month
  • Over

    The power to stand out in the palm of your hands.

    At Over, we're on a mission to equip anyone and everyone with the tools, confidence, and knowledge to build a business, grow a brand, or stand out in an increasingly crowded world. Never be stuck for ideas again Our team of experts are on–hand with premium templates, as well as tips, tricks and design hacks to help you stand out from the crowd. ... learn more about Over

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • VEED

    Video editing platform,Online video editor

    The easy way to create stunning videos, add subtitles and grow your audience. Get started now, no account required.We are Tim and Sabba, The co-founders of VEED. We are both creative developers based in London, building a simple yet powerful video editing platform. For some strange reason, we quit our jobs and invested our life savings into building VEED. We did this because sometimes you need to ... learn more about VEED

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • Pixiko

    Online Video Editor

    Get animation in 1 click by editing your static content or upgrade your source videos. Increase the users engagement of videos created by Pixiko online editor!Make your own viral content and use it on social networks, websites and advertising. Change and personalize it easily and quickly!... learn more about Pixiko

    VISIT WEBSITE
    Free Trial
    60 days
    Entry Level Price
    $148 per Year
  • Create Studio

    Animation finally made easy for everyone

    CreateStudio is a desktop video animation software, designed to give creators the freedom to create, with ease of use & full flexibility.CreateStudio enables everyone to easily create incredible videos for any kind of purpose in just minutes. Create incredible videos in just minutes! Create videos that actually look like they were made by Pixar studio! Simply select a character, choose an a... learn more about Create Studio

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    $197 per One-time
  • Zubtitle

    Add Video Captions,share Your Videos Online

    Zubtitle gets your videos ready for social media in minutes. Automatically add video captions, headline, progress bar, & resize your video for social media. Add captions to any video effortlessly! Zubtitle automatically adds captions to your video, helping you increase engagement on social media.... learn more about Zubtitle

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • LyvEdit

    LyvEdit is an iOS app,Video Editing APP

    LyvEdit is an iOS app with unique features that let you highlight and cut out parts of your video - while recording! Edit your videos in real time, then combine the best parts in seconds! LyvEdit is the easiest way to preserve and share your memorable moments. You know whether something is interesting while it’s happening, so why edit the footage days or months later — or never? Try ... learn more about LyvEdit

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
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Buyer’s Guide

Introduction to buyer’s guide for Video Editing Software

Video records hold a special place in our lives. It captures and preserves life remembering episodes in the form of stories, incidents, and events that evokes a series of emotions.  It allows us to inscribe our imagination into the real world through TV series, Animated movies, or Adverts. It evokes the thrill with real-life documentaries or lives shows. Videos have become an integral part of our lives. Videos created today are flexible enough to fit in the small mobile device screen as well as on the massive theater’s screen, but at the same time, it takes a great effort to justify the content. Video content requires efficient editing. 


Take a flashback in the history of video technology, and it would be interesting to discover how video technology was first developed for mechanical television systems. Later it was replaced by cathode ray tube (CRT) systems. Down the line, video editing technology also changed and improved video quality. The reformation continues, and the new generation videos are entertaining and polished. Today, video has become more personalized and has been gaining attention than ever.

Why is video so important today?

The video content is not just engaging but also versatile. It is easy to share across multiple platforms and reach a massive audience. It gives freedom to present the content easy to comprehend. Today, organizations are expected to create all types of content like emails, blogs, infographics, podcasts, social media posts, etc., but video content has more power to drive audience attention. Several reports indicate that more than 68% of people show interest to learn about a service or new product by watching a short video.

  • Video appeals to mobile users:  Video and mobile are like two sides of one coin. The growing number of smartphone users are more hooked to videos as the medium for entertainment or accumulating information.  
  • Video promises high ROI: Consumers are now more precarious about the product before they buy, so before making a purchase, they do a quick internet search to find the best product or service. Videos turn out to be an excellent option to give customers a virtual look of a product. Compared to other forms of content, the video has better capabilities to attract consumers.
  • Builds Trust: Building trust with consumers is the goal of every business organization. Some consumers are reluctant about buying products and services on the internet because they fear fraud and cheating. As per one of the reports, 57% of consumers say that videos deliver the trust value to purchase products online.
  • Easy to understand: Animation video can simplify any difficult concepts without much text or explanation. It is a great tool for learning as users can re-play as many times as they want.
  • Encourages Social Sharing: Not just businesses but individuals are also using the videos at equal strength. People have learned to share their emotions via social media videos. They use various video apps and editing tools to project out the message clearly and share them on social media.
  • Measurable video engagement level: Just like social media campaigns, it is easier to measure the success of any video. The individual can have insights on whether the viewer is watching the entire video or leaving it halfway. Based on which the user can iterate
  • Captures a broad audience: Video works on many levels and attracts a broad audience. In today’s time, it is challenging to reach viewers individually. The video streaming platform allows publishers to gain the audience’s attention quickly.    

What is the role of videos in Digital Marketing?

In the digital era, video marketing is a requirement and not a recommendation.  Video can be a useful tool for salespeople throughout the entire cycle of the customer buying journey. The video has a tendency to convince consumers as it is presentable in visual forms, and it is easy for consumers to conceive the product or service thoroughly. 

  • SEO friendly videos: Search engines see video as high-quality content. So from an SEO point of view, inserting videos on the homepage of a website or in emails could be beneficial. The videos should be optimized properly by incorporating the strong meta description, right keywords, and SEO friendly title.
  • Higher conversion rate: Video has a great ability to boost conversion rates. As per one of the reports, 74% of people will buy a product if they see the product on an explainer video.
  • Display product on Video-sharing Platforms:  Youtube is a leading video sharing platform,, and marketers cannot afford to lose consumers who are searching directly on this platform.
  • Access videos anytime: With mobile phones, customers can access online video anytime, anywhere. It means the marketers allow consumers to see the product in action at their comfort time. Unlike traditional paper marketing, with video marketing, companies can reach an audience wherever they are in a cost-effective way.
  • Generate traffic on social media: The statistics show social media videos generate up to 1200% more shares than texts and images combined. Story-telling is emerging as a successful strategy to connect with the target audience.   
  • Video marketing over PPC: The landscape of video marketing is changing rapidly. Business owners and marketers see better ROI on video marketing. It is much cheaper and effective than the PPC campaign.  
  • Promote content through Micro celebrities: Big brands often sign big celebrities to promote their product, but this has changed with video streaming platforms. There are local people or micro-celebrities that have loyal fan followings on video streaming channels; the small business can collaborate with them to promote their product without spending much.
  • Social video contents:  As per one of the statistics, 93% of companies say they got a new lead or customer because of their video content on social media. Videos give them the liberty to present content in the form of short video ads or long informational videos. Live stream videos on social media platforms also attract users who want to cover a product launch event.

Marketers are using various forms of Video to target an audience.

  • Demo video
  • Educational videos
  • Explainer video
  • Training videos
  • Product Videos
  • Live video
  • Tutorial videos
  • Process videos
  • Screencast videos
  • Social Media videos
  • Expert interview videos
  • Customer testimonials videos
  • AR/VR videos
  • DIY Videos

Is video editing a critical part of any Video Production?

Video editing is the process of enhancing the video clips by rearranging different shots and scenes to make it more appealing or entertaining. Video editors add value to the content by highlighting important segments of the videos. Yes, video editing is critical in saving the painstaking efforts and hours of hard work invested after video production.

What are the different types of Video Editing?

  • Linear video editing: In linear video editing, several video clips from different tapes are recorded to one single tape. The linear editing was originally used with analog videotapes.
  • Non-linear editing systems: The NLE or non-linear editing system enables video to be edited on computers with specialized software.  The non-linear video editing is done by loading the video into a computer from analog or digital tape. The computer enables the editor to cut, copy, and paste scenes in any order and make any changes.
  • Offline editing: In offline editing, the video editor takes raw footage and makes a duplicate of it. The duplicate footage is transcoded down to a more compressed format like ProRes or an intermediate codec. 
  • Online editing: Online editing is done in the final stage of video production. It occurs after offline editing. It involves reassembling the raw footage to full resolution video after an offline edit.
  • Cloud-based editing: The cloud video editing platforms provide stock photos, videos, and audios to enhance the original video footage. The user can upload the footage and perform editing tasks like cut, trim, combine media, add titles, etc.
  • Vision mixing: A vision mixer is a device that is used to take different sources of video and create a single output. Usually, it is used in live events where video broadcasting or recording is being done. It can also add special effects.

What are the challenges faced while editing videos?

  • Poor qualities of videos:  It may happen that the original video is of good quality, but after editing with traditional methods, the video quality may deteriorate.
  • Dead or stuck pixels on videos: The dead and stuck pixels are unwanted spots on the videos. Stuck pixels are colored spots, While the dead pixels are black spots. Stuck pixels can be fixed, while dead pixels are difficult to remove. 
  • Video files permanently damage while editing: File corruption is a common scenario when video editing is done with limited resources or online video editor software.
  • Out-of-sync Audio: Mismatch audio is a common video editing issue. The problem occurs when users use videos with different video frame rates or audio sample rates.
  • Frame adjustment: It is difficult to eliminate unwanted space in the video recorded with traditional video editing techniques. But modern video editing tools resolve this issue easily.

What is Video Editing Software?

Video editing software enables users to edit, modify, generate, or manipulate video content. One can cut and arrange a video to give it a better flow or add effects to enhance the video.  
 

The video editing tools have myriads of function like, 

  • Cutting certain parts of the video
  • Take out audio from a video or add different audio 
  • Add subtitles 
  • Build a DVD menu 
  • Merge video files, or fade a video

How effective can videos get with Video Editing Software?

  • Better audio quality: The audio syncing is a big challenge that editors face during video editing. With the use of the right video editor software, the editor can overcome the issue.  The video editing software enables the editor to adjust the sound levels of the whole video footage.
  • Better music quality: Some software equips editors with royalty-free music and stock videos. It gives the editor to explore more music options and embed them into the video.
  • Better color adjustment: Video scopes give quantitative data about the properties of a video image – much more detailed than editors can see with their naked eyes. The video editing system laced with highly accurate video scopes like Waveforms, Audiometer, Vectorscope, and Histogram are essential for the right color adjustment.
  • Enhanced masking ability: Techniques like masking allows video editors to apply functions and filters to particular areas of the footage, or be used to overlay media on top of the footage It means the video editor can cut out something or even place something on top of the video. It allows individuals to combine two footages into one. 
  • Streaming multiple videos on the same screen: The video editing tools provide a pre-made template that enables the creation and streaming of multiple videos at the same time
  • Preview option: Some video editing tools give the option to preview the video footage after edit work. It helps the video editor to identify any errors in editing before the footage is released for post-production.

What are the processes of video edits?

  • Optimize videos for specific platforms: Sometimes, viewers need to look at videos with no sound and simply interpret scenes with subtitles or on-screen text. While some video streaming platforms have restrictions on video size and resolution quality. In such cases, video editing is helpful.
  • Maintain the content flow: The video can be productive only when it maintains the content flow from beginning to end. It is essential that any content that is out of context be omitted from the final version.
  • Colour grade and sound music: The usual perception of people for video editing is cutting unwanted scenes from the footage. But it involves work more than that. The color grade and sound music are equally important to elicit the video’s content profoundly.
  • Hiding sensitive information: While recording videos due to copyright issues, certain information or names on products need to be hidden. With the traditional video editing techniques, it was difficult to hide or blur particular objects in the footage, but video editing software makes this easy.
  • Seamless video transition: Transition is an important step in video editing. It allows maintaining the flow of content by adjoining one video footage to the next following footage.

What are the advantages of Video Editing Software?

  • Add effects, music, graphics:  The video effects, music, and graphics bring video alive.  
  • Create a flow: Most videos serve a purpose like narrating a story or providing information. The video editing ensures the content maintains its workflow and meets the end goal.
  • Remove unwanted footage: The video editing tools give liberty to present the video in the most comprehensive style. It allows users to remove unwanted footage or make corrections to the error made during video recording.
  • Edit videos for HD, 2K, and 4K resolution: The editing tools allow video editors to edit and export videos at resolutions of upto full HD, 2K and 4K.
  • Easy to share:  The video editor software can share video quickly once edited 
  • Subtitles: There are videos released for global audiences, and it may be difficult for them to translate them into local languages. The video editing tools give video editors to put subtitles in a universal language. Some best video editing software even supports 70+ languages. 
  • No in-house production required: The video editing software helps to create videos at home. The users do not require expensive tools and skilled people for creating quality videos. It saves a lot of time and effort. 
  • Allows editing on any computer: Regardless of the computer specifications or configuration, some video editor software automatically creates low-resolution copies of the source clips to allow editors editing on any computer, and then render using full resolution.
  • Edit anytime and anywhere: Cloud-based flexibility means users get unlimited storage ability for media, and they can edit on the go with mobile apps for iOS and Android devices.
  • Online free editing software: The video editors who prefer to edit videos straight from their browsers at zero cost, then a free video editor is a good option. The platform offers ready-to-use and customizable templates for the videos.

What are the essential features to look for in a Video Editing Software?

The video producer thinking to board video editor software should make sure it meets their requirements. It should have the features matching the project goal.

  • Animation
  • Collaboration tools
  • Media library
  • Social sharing
  • Ready-made templates
  • Add text to video
  • Video capture
  • 3D editing
  • Audio tools
  • Digital effects
  • Frame accuracy
  • HDR support
  • Media library
  • Customizable branding
  • Speed adjustment
  • Video stabilization
  • Video titling
  • Motion tracking
  • Image/Text overlay
  • Drag and drop features
  • Layers and filters
  • Multi-track video editing
  • Support multiple image formats- JPEG, PNG, OpenEXR, TARGA, etc.
  • Support for multiple Video support: AVI, Quicktime  and MPEG
  • Software interface should support multiple languages
  • Auto-editing features (equalizer, beat detection, normalization)
  • Advanced customization

What is the approximate cost of Video Editing Software?

The video editing tools with power-pack features quickly drives the video editor’s attention. From end to finish, they work as a companion. However, the video editing professional must also analyze the tool on their pricing as well.  These tools are available in different price variations based on the tool’s features.  

The video editing system, like Adobe Premiere Pro CC, may charge users around $9.99/month, which may rise upto $330/month. The high price package covers all the necessary video editing apps, like Photoshop, Illustrator, and Acrobat. However, if the users have minimum usage, it is advisable to start with the basic plan.  The other low-cost tools that may help video editors are Magisto, Filmora 9, and ClipChamp

If the users are more interested in mid-range tools, then Advertuber could be a good deal. It may cost users around  $24/ month.The best video editing software could vary based on user requirements, yet editing software like. Video Detailer is a strong contender in that category. It may cost users around $149/one-time.

If users are not keen to invest a lot of money in video editing tools, there are a few free and open source video editing systems. The free and open-source video editing tool is a good alternative, but premium tools come with added advantages.  The advanced features may include better effects, drag and drop controls, supporting multiple file-formats, customization, and so on.

For a pro-video-editors, the time is money, and most often, they prefer commercial video editing software laced with advanced editing features. However, some editing software vendors may also supply free video editing software with limited functionalities. The free video editing software may include simple features like trimming to cut a clip at the appropriate place, changing the soundtrack, or involve mixing multiple footages.

Why refer to GoodFirms’ list of top Video Editing Software?

GoodFirms houses the top  IT solutions facilitating the smooth transition of business operations. The platform helps consumers to make better decisions on the software product through its transparent review and rating systems. Besides that, the growing list of software solutions perfectly compliments the consumer’s selective needs. The platform has emerged as a quick scanner for organizations /individuals hunting for reliable software solutions. 

Regardless of budget or team size, the wide range of software categories ensures the buyer has the freedom to select the best version for its organization. Just like the other software categories, GoodFirms covers a list of best video editing software, helping professionals to produce a high-resolution video for personal and business purposes.