Best Real Estate CRM Software

Are you searching for the real estate CRM software that can assist you in gathering, sustaining, and converting contacts to patrons and further managing the post-sales relationship? Real estate CRM allows companies to merge information from all the lead generation sources into one place. Most real estate software offers a customizable auto-reply feature that empowers you to provide instantaneous responses to contacts. Moreover, CRMs can give reports on open rates of emails, click-through rates, and other valuable data. So, pick a firm from the below-listed CRM for real estate agents to automate tasks and workflow:

Sort By:

A Reviews List of Real Estate CRM Software

  • ClientLook

    The hassle free all-in-one commercial real estate CRM that you’ll love to use.
    Visit website

    ClientLook is the unrivaled commercial real estate CRM that combines contact tracking, pipeline management and a client collaboration portal with property and listing management. It's the only all-in-one solution built solely for the industry.Our intuitive design delivers a training-free experience that is responsible for a 98% renewal rate. Subscribers are supported by a team of Virtual Assistant ... read more about ClientLook

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    100% in Real Estate CRM Software
  • onOffice

    Efficient Brokering, Optimal Organization & Quick Dealings
    Visit website

    OnOffice has been an important part of the real estate industry. The software, which was created especially for real estate agents, sets new standards in the field of brokerage and aims to simplify the working life of every real estate professional. The real estate software, as well as the first-class web design offered, should help all real estate agents to a stress-free and organized everyday li ... read more about onOffice

    Entry Level Price
    Contact vendor
    Free Trial
    7 Days
    Category Focus
    25% in Real Estate CRM Software
  • Property Shell

    Manage. Sell. Build. Deliver.
    Visit website

    Property Shell is the leading provider of real estate sales and property development software used to manage and drive the selling and development of residential, commercial and industrial property. Our software solutions and property development services drive better selling and development outcomes with lower cost and risk, faster project timelines and simplified, more powerful control throughou ... read more about Property Shell

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    100% in Real Estate CRM Software
  • Rex

    Real estate CRM software that works everywhere you do
    Visit website

    We work at the edge of technology, keeping usability and simplicity at our core. We believe software should be easy to use, satisfying to work with and - most importantly - make you better at what you do.It’s our goal to deliver the very best product, again and again, constantly improving and releasing new solutions to keep our users ahead of the game. ... read more about Rex

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    100% in Real Estate CRM Software
  • StrategicERP

    Power of Technology Developed by IITian's
    Visit website

    StrategicERP is into the business of developing ERP solutions specifically designed for Real Estate and Infrastructure industry.StrategicERP is a web based application built by IITians on proprietary J2FX framework.It is a single window solution to automate all the business transactions, it ensures optimum resource utilization and business process management to keep in pace with the times. ... read more about StrategicERP

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    100% in Real Estate CRM Software
  • WooAgents

    Capture Leads With Advanced Capture Forms
    Visit website

    We are a team of online marketing professionals. We understand the search engine ecosystem. We not only provide SEO and Internet marketing services, but we also offer a wide array of related services such as SEO-friendly web design, pay per click advertising, affiliate marketing, website audits, social media optimization, branding and several others. ... read more about WooAgents

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    100% in Real Estate CRM Software
  • kvCORE

    Real estate platform, Built to power your entire brokerage with next generation technology.
    Visit website

    kvCORE is an all-inclusive real estate platform for the modern brokerage. The lead engine helps you get high-quality leads and the Smart CRM nurtures those leads until they are ready to buy. Our business analytics lets you know which efforts are giving you the best results. Reports allow insight into traffic, marketing, lead-gen, behavior, agent accountability, profitability and more. kvCORE is tr ... read more about kvCORE

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    33% in Real Estate CRM Software
  • Propertybase

    The Leading End-to-End Real Estate Software Platform.
    Visit website

    Propertybase is the leading global cloud platform for real estate brokerages and teams looking to showcase their brand and drive more business through extraordinary digital experiences, collaboration, and automation. The Propertybase platform includes IDX and MLS-integrated luxury websites, the leading real estate CRM built on Salesforce, lead generation and intelligent transaction management and ... read more about Propertybase

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    20% in Real Estate CRM Software
  • LeadMaster

    CRM + Marketing Automation + Help Desk… All-in-One
    Visit website

    LeadMaster CRM offers multiple features integrated into one complete, easy-to-use package. Some of the features include: CRM, email marketing, lead nurturing, landing pages, pipeline management, lead distribution, website integration, click-to-call, extensive reporting, dashboard charts, custom fields / forms and workflow automation to name a few. LeadMaster also integrates with a variety of usefu ... read more about LeadMaster

    Entry Level Price
    $15 Per Month
    Free Trial
    30 Days
    Category Focus
    12% in Real Estate CRM Software
  • Paramantra CRM

    Sales CRM Software
    Visit website

    Our Real Estate Software has been developed in accordance with the evolving needs of Real Estate Sales and Marketing professionals.The satisfaction experienced by our customers is a testament to the quality of service we offer. ... read more about Paramantra CRM

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    100% in Real Estate CRM Software
  • SyndicationPro

    Best Real Estate Investment Management Platform
    Visit website

    SyndicationPro is Real Estate Syndication software allows syndicators to manage contacts, raise capital, and manage your investment portfolio online. SyndicationPro is the only platform that allows real estate syndicators to launch an online investor portal in seconds! SyndicationPro includes a robust and easy to use Investor CRM, Investor Portal, and Investment Management software to nurture lea ... read more about SyndicationPro

    Entry Level Price
    $95 Per Month
    Free Trial
    7 Days
    Category Focus
    50% in Real Estate CRM Software
  • RealPage

    It’s Your Reputation Take Control of It
    Visit website

    RealPage Reputation Management is a local SEO and online reputation monitoring platform that makes it easy to oversee all your properties, assess your reputation risks and opportunities and take action. With Reputation Management, you can easily manage reviews, update property listings and engage on social media to help drive lease conversions and directly influence renewal rates. Or you can choos ... read more about RealPage

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    15% in Real Estate CRM Software
  • TotalBrokerage

    The only complete Real Estate Brokerage software solution from contact through closing.
    Visit website

    TotalBrokerage was designed by one of the nation’s top real estate brokers and built by an accomplished software engineering team. After years of exploring inflexible, cumbersome and over-priced real estate software, the frustrated founders set out to design an innovative, world-class and complete real estate brokerage software solution. TotalBrokerage replaces all the other software that a typi ... read more about TotalBrokerage

    Entry Level Price
    $399 Per Month
    Free Trial
    N/A
    Category Focus
    10% in Real Estate CRM Software
  • Pilera Property Management

    No one offers you more ways to manage your community
    Visit website

    Pilera is an online community management tool designed to provide highest-level of customer service to your residents. It allows you to save time and money in all aspects of community business. With Pilera you can easily send automated announcements and emergency messages, manage your work orders and vendors, enhance your customer service operations, provide a central login for residents to get al ... read more about Pilera Property Management

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    33% in Real Estate CRM Software
  • CentraHub CRM

    Affordable, Custom CRM Software for Businesses.
    Visit website

    A custom CRM for growing businesses of any size. Grow bigger and build better customer relationships through Centra hub CRM. Centra Hub CRM is fully customizable, which is integrated with sales, marketing, and service. It has excellent experience in offering highly customizable CRM solutions. Automates lead generation, nurturing, and support for all growing businesses. Centra Hub is a cloud-based ... read more about CentraHub CRM

    Entry Level Price
    $10 Per Month
    Free Trial
    N/A
    Category Focus
    8% in Real Estate CRM Software
  • Tranquil CRM

    Best Sales CRM Software For Lead Management in India.
    Visit website

    Tranquil Sales CRM and lead Management Software is one of the Best CRM Software with 96+ features to organize, automatize and contemporize business processes. Build efficient auto lead assigning process through CRM integration with portals, live chat, chatbot, mobile apps, website, virtual calls, and social media third party integrations. Assign project-related tasks to employees and capture time ... read more about Tranquil CRM

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    33% in Real Estate CRM Software
  • IDXMatrix

    One stop solution for all the real estate professionals
    Visit website

    IDXMatrix, the one stop solution for all the real estate professionals who would want to see their business grow by 200%. The pure technology-driven platform provides customized IDX website, result-driven CRM and lead generation tools that not only help in generating leads, but also lead conversion. Our professionally designed website incorporates MLS data and delivers a seamless user experience. ... read more about IDXMatrix

    Entry Level Price
    $199 Per Month
    Free Trial
    More than 30 days
    Category Focus
    20% in Real Estate CRM Software
  • Wise Agent CRM

    Its a CRM that is simple, smart, and affordable.
    Visit website

    Wise Agent is an intuitive client-influenced CRM and Real Estate software company. Built and loved by agents all over the US, it's no wonder why they're the most coach-recommended CRM in the industry. Wise Agent helps Realtors become Pros by automating their leads, responses, appointments, and transactions with free training and 24/7 Customer Support included. Automate your leads, responses, appoi ... read more about Wise Agent CRM

    Entry Level Price
    $32 Per Month
    Free Trial
    14 Days
    Category Focus
    50% in Real Estate CRM Software
  • RealSavvy

    CRM for Realtors | All in one real-estate solution
    Visit website

    From themes tailored to millennial buyers to bespoke luxury designs for top-producing agents and brokers, RealSavvy helps you market your real estate business like a pro. Easily create beautiful marketing pages for your listings and give your brand the digital boost it deserves. We've made it simple to stay connected with your clients! Search, pin and share homes with your clients like never befor ... read more about RealSavvy

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    33% in Real Estate CRM Software
  • Cloze

    Sales and Real-estate CRM
    Visit website

    Cloze is a free app that helps you keep track of the people that are important to you. You can use it on your own or catch even more as a team. Cloze brings together all of your relationships from social and email into a single view. It learns who is important to you and puts them up front, filtering out the noise of everything else. Cloze keeps track of every contact, email, tweet, post, and life ... read more about Cloze

    Entry Level Price
    $17 Per Month
    Free Trial
    14 Days
    Category Focus
    33% in Real Estate CRM Software
  • Ascend CRM

    Sell More Homes With Modern CRM
    Visit website

    Providing Agents the most complete Real Estate Website & Real Estate CRM on the Planet. Modern marketing solutions including video texting, video emailing, ringless voicemail and more... Products Real Estate Website, Real Estate CRM. ... read more about Ascend CRM

    Entry Level Price
    $99 Per Month
    Free Trial
    N/A
    Category Focus
    50% in Real Estate CRM Software
  • Track The Lead

    Simple, yet Powerful
    Visit website

    Helping Realtors Think Less, and Do More. We are a Real Estate Technology company dedicated to helping make Realtors lives more simple. Database management tool to keep up with your clients, prospects, leads, and tasks. ... read more about Track The Lead

    Entry Level Price
    $10 Per Month
    Free Trial
    N/A
    Category Focus
    50% in Real Estate CRM Software
  • Jungo CRM

    Create Clients for Life With The Most Trusted CRM.
    Visit website

    Jungo provides financial industry experts with marketing, co-marketing, compliance, and CRM solutions from one login. It is a one-stop-shop solution, integrating with thousands of leading platforms to give clients the ability to track, interact with, and market to all of their contacts. With more than a decade of experience creating and integrating solutions for the financial services industry, Ju ... read more about Jungo CRM

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    25% in Real Estate CRM Software
  • REI/kit

    Expert Comps & ARV, Seller Leads, Websites, CRM, & Email Marketing Automation
    Visit website

    REI/kit House Flipping and Real Estate Wholesaling Software offers all of the tools that you need in one integrated system, to build and scale your business. Get a robust real estate CRM that works seamlessly with our investor websites and email marketing and automation campaign tools. Calculate accurate ARV with premium comps and data, estimate rehab costs with nationwide rehab costs, and market ... read more about REI/kit

    Entry Level Price
    $64 Per Month
    Free Trial
    7 Days
    Category Focus
    33% in Real Estate CRM Software
  • Real Estate Solution

    Real Estate Solution
    Visit website

    Our Solution Will Help you to Manage all Real Estate Activities. This system is useful for any size Real Estate Companies. In this system, we try to make all real estate operation computerized. Why You Need our Real Estate Solution? Manage Multiple Projects at Same Time Make All Operations Online and Easy to Manage Manage Inventory Manage Office Expenses Communicate Quickly Want to Reme ... read more about Real Estate Solution

    Entry Level Price
    Contact vendor
    Free Trial
    Available
    Category Focus
    25% in Real Estate CRM Software
  • LeadSimple

    LeadSimple offers a specialized lead management system designed to help small businesses
    Visit website

    LeadSimple offers a specialized lead management system designed to help small businesses automate their sales process and close more deals. LeadSimple's CRM gives property managers the critical tools they need to communicate with, track and manage their prospects and customers. ... read more about LeadSimple

    Entry Level Price
    $65 Per Month
    Free Trial
    14 Days
    Category Focus
    50% in Real Estate CRM Software
  • LionDesk

    Finally, manage your business stress-free, stay top-of-mind, and sell confidently
    Visit website

    LionDesk is a CRM, Lead, and Transaction management platform for Agents, Brokers and Teams. With features like intelligent drip campaigns, video emails and texting, text-2-sell tools, social and demographic profiling, integrated power-dialer and more, LionDesk is an all-in-one solution that can take your business to the next level. Products - Best-in-Class CRM platform for sales professionals and ... read more about LionDesk

    Entry Level Price
    $21 Per Month
    Free Trial
    30 Days
    Category Focus
    33% in Real Estate CRM Software
  • InvestorFuse

    Stay connected with leads. Less clicking, less thinking, more time to focus on sales.
    Visit website

    InvestorFuse is an easy way to manage your real estate business. It's focuses on lead CONVERSION, not generation, saving you time to focus on doing deals. Our strength is in Lead Management, involving the capture, followup, communication, and execution of your business operations. We want to make it as easy as possible for ACTIVE investors to get a higher ROI on their marketing by converting more ... read more about InvestorFuse

    Entry Level Price
    $147 Per Month
    Free Trial
    N/A
    Category Focus
    50% in Real Estate CRM Software
  • Dquip

    We offer CRM for 17 Industries.
    Visit website

    Dquip lead management software helps you in lead acquisition, qualification, verification, assignment/routing, prospecting, and sales closure. Failure to set sales targets and monitor sales performance and tracking, managing and servicing leads. ... read more about Dquip

    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Category Focus
    16% in Real Estate CRM Software

Buyer’s Guide

Introduction to Buyer’s Guide For Real Estate CRM Software

The real estate industry holds a unique position in the global financial system, and its performance determines the stability of the economy. Any fault in their process can affect financial institutions like the banking system, private lending firms, stock markets, and other financial institutes. It is a challenging business that demands knowledge, customer relationship, networking, and perseverance.   A well-drafted customer relationship strategy could help real estate enterprises survive and rise in favorable circumstances.  The capacity of any company to efficiently acquire customers retain customers, and boost sales describes the level of Customer relationship management (CRM). 

It seems easy, but in reality, it requires many efforts to keep customers engaged and satisfied with the service, especially with the legacy system. This is the reason why many real estate developers have turned towards robust technology like real estate CRM software.  CRM software for real estate could bring unlimited advantages to the business, but the user needs to select the right CRM software.  However, finding the right software could be a different ball game as the selection criteria could vary based on the size of the business, requirements, and budget.  

This buyer guide is intended to help real estate developers, brokers, and agents draw important aspects of the real estate CRM software and understand the need to filter the best real estate CRM software for the business.

Why Customer Relationship Is Important For Real Estate Developers?

Considering the fact that buying a property could be a few of the largest investments made by any individual, consumers must have complete faith in the real estate organization or agent.  Real estate businesses should ensure customers get value for money, and for this, they need to communicate with consumers to understand their needs. But besides identifying the customer needs, one of the biggest painstaking tasks for real estate dealers is to identify the potential buyers, and it becomes even more complicated when there is no appropriate system or channel. In this regard, real estate owners with effective customer management skills have a better advantage in winning the customers. They are efficient in collecting information about customer requirements, segregating customers as per their needs, and targeting potential clients.  It allows them to grab every opportunity to improve the customer conversion rate by conducting a lead generation campaign, analyzing consumers’ interests, providing prompt customer service, etc. They can easily maneuver their business model from “Business-centric” to “Customer-centric.”  Real Estate CRM or Real Estate Customer Relationship Management helps in building better bonding between customers and real estate organizations. The real estate business with poor customer relationship management can damage brand reputation and bring revenue loss.

What Is Real Estate CRM Software?

Real Estate CRM Software is a tool that helps realtors to manage their business leads, manage customer contact, track lead generation programs, prepare price quotes, etc. The dynamic capabilities of Real Estate CRM Software to automate repetitive manual tasks and manage the customers’ data can help realtors in building strong customer relationships.  The real estate CRM software assists users to drive customers through the sales funnel effortlessly and enables them to collect the customers’ information like demographics, purchasing history, communication medium, etc.

Who Uses Real Estate CRM Software?

  • Real-Estate Developers
  • Brokers
  • Property dealers

How Does Real Estate CRM Software Help to Overcome the Challenges of The Real Estate Business?

  • Lack of transparency in the Traditional Methods: Lack of transparency in the customer data is a common issue with the traditional method for customer management. The data source is highly volatile, and the error ratio remains high, and with the unstructured data, it becomes difficult to generate accurate reports or figures of business performance.

Solution: CRM for real estate developers can solve these issues by allowing users to capture and store data with minimum errors. It allows to even edit or update the data automatically.

  • The communication gap in the Traditional Method: Effective communication is quintessential for any business process to acquire customers. A lack of communication in real estate means losing customers, and the traditional approaches are not efficient for propagating target-oriented communication.

Solution: Real estate CRM software fills the void in the communication channel and enables to send messages at the right time to the right person. Besides that, it tracks the entire communication that takes place between the customers and business owners.  Not just the customers, with the right kind of real estate CRM software, real estate developers can fine-tune their internal communication which can lead to better business performance.

  • Customer management and identifying quality lead: Traditional customer management can allow the business to connect with its customers, but it cannot filter potential customers or leads.

Solution: The CRM for real estate businesses fused with the latest technology enables users to connect with the customers and filters the potential leads from the list. It gets relatively easier to forecast business growth when there is a list of potential buyers in hand.

  • Tracking contract details and better transactions:  Long payment cycles are often seen as a setback for a well-performing real estate business.  The traditional approach often does not help to manage customers’ different payment structures and track the payment schedule.

Solution: The real estate CRM solution can streamline the payment process and even customize the payment schemes.  An efficient payment system provides complete transparency to the real estate business owner.

The real estate CRM software nullifies the challenges of the legacy system, but it also contributes to enhancing the business profitability by using its exceptional features.  Here are the real estate CRM software benefits.

What Are the Benefits of Real Estate CRM Software?

  • Better lead management:  Real estate companies can increase their customer conversion rate with real estate CRM software.  The CRM for real estate developers provides lead management features that allow them to collect leads from various platforms and social media sites. The users can even sort the hot leads from the regular leads and assign them to the sales team.
  • Improves organization performance:  The real estate CRM software can manage activities like marketing campaigns, customer communication, project tasks, and customer contacts. It is a one-stop solution for all real estate-related activities and enables realtors to enhance their work efficiency by managing all these activities from one place.
  • Manage marketing campaigns: Sales and marketing are the backbone of a successful real estate business—the real estate CRM software can excel in the marketing efforts by automating the promotional campaigns. The users can even track the marketing campaigns and analyze which types of campaigns are more successful or best for the business. 
  • Generate invoices and transaction management: The top real estate CRM software is packed with features that help in the management of financial transactions.  The tool allows for generating invoices and takes follow-up on pending payments.  The automatic calculation of brokerage, taxes and interests keeps the business on top of financial management.
  • Reduce costs on sales activity: Real estate CRM software are efficient in managing leads and takes away a lot of burden from the sales team.  It helps an organization to save costs on activities like lead qualification and customer communication.
  • Workflow automation:  Workflow automation enables organizations to maximize their efficiency. In real estate, workflow automation could mean getting notified immediately whenever there is some new lead identified and automatically storing the information to take follow-up. The CRM for the real estate business could help to streamline the business process in this aspect and improve the work quality.
  • Reporting and analytics:  Real estate CRM software gives a detailed insight into customer interaction and roadblocks in acquiring customers.  The analytic reports also shed light on the sales performance that facilitates real estate developers to decide on their sales strategies.
  • Importing data: CRM for real estate business can help import data from various digital sources automatically; it can help to orchestrate data to derive business-specific insights. Real estate companies can even use this data to design customer retention strategies and improve service quality.

Essential Features of Real Estate CRM Software:

  • Lead scoring and lead management
  • Contact management
  • Marketing automation
  • Email marketing and drip marketing
  • Invoicing
  • Reporting and data analytics
  • Marketing automation
  • Integration with multiple channels
  • Increase productivity
  • Fast respond to customer enquires
  • Workflow automation
  • Real-time communication
  • Support mobile devices
  • Third-party integration

Key Considerations to Choose The Best Real Estate CRM Software

  • Align tools with business requirements:  Define your business requirements before buying a real estate CRM software There are high-end real estate CRM tools packed with features, but the business might not use all of these features. So the real estate business must have clarity on its requirements.
  • Free trial version: If the users are not sure about the software, free trials are the best way to explore the top real estate CRM software. Such a facility enables the users to get an idea about all the features and the quality of the support services.  
  • Pricing:  The real estate CRM software comes in all sizes and packages.  The user must see whether the software offers value for money and whether there are any additional charges for customer support, storage, maintenance, or staff training.
  • Third-party integration:  Buyers usually prefer an online real estate marketplace or website to buy the property. The top real estate CRM software that integrates well with such platforms has great value. It helps customers to view the latest details on the property while keeping the real estate developers updated on the real estate market.
  • Automatically syncs all activities:  The best real estate CRM software should be capable of syncing all the actions taking place in the background.  It must sync new leads, emails, text messages, customer requests, customer contacts, sales reports, etc., automatically into the system.
  • Customized reporting:  Customized reporting can let real estate developers retrieve information on particular metrics.  
  • Scalable:  The real estate CRM software solutions should be scalable enough to meet the growing needs of the business.  It should not have data loss or downtime issues as the software scales up with expanding business operations.

These are some key considerations users can take into account before investing in a real estate CRM solution. Also, potential buyers can compare real estate CRM software features and pricing to select the best real estate CRM system.

Future Trends In Real Estate CRM Software

  • Artificial intelligence (AI): There is much anticipation about the artificial intelligence application in real estate. Like every other industry and sector, the real estate industry also has huge opportunities for artificial intelligence.  It has the potential to change the trend of how real estate developers predict market growth and revenue generation.  The intelligent algorithm is capable of delivering more than its expectations.  Real estate developers can use AI-powered real estate CRM solutions to analyze the risk associated with the customer’s transactions and predict property value.
  • Augmented reality (AR) and virtual reality (VR) technologies: AR and VR is a big breakthrough in the technology sector, and it has amazing application in the real estate business.  One of its applications is in marketing the property.  The real estate developers usually use brochures and colorful prints to showcase the establishment that hasn’t been built yet. The AR/VR can help developers to visualize the properties with all the amenities just like any real objects. It makes the task of the team easy, marketing and selling property with less time and investment. It is just one application, but VR/AR has a whole gamut of applications in the real estate sector like virtual advice for tenants, virtual staging, and virtual commerce.
  • Chatbots: Chatbots could assist real estate businesses to enhance customer service by answering their queries promptly without any human intervention and save a lot of time for help desk personnel answering basic questions.  The chatbot's conversation can be tracked, and vital information regarding the customers can be retrieved. It can act as one more medium to build customer relationships.

How Can Real Estate CRM Software Increase the Customer Conversion Rate?

Real estate CRM solutions can make a huge difference in capturing leads. They track important metrics like customer conversation, buying history, budget, location preference, etc. The CRM software can collect leads from all the sources like social media campaigns, websites, emails, and various other sources. Once the leads are collected from the sources, developers can segregate those leads as per the customer preferences and send messages to the customer if their requirement matches the property.  The software also tracks the conversation automatically and even guides the agent on how to take forward the conversation for a positive outcome.

Additionally, the real estate CRM solutions also gather the lead score that further helps to filter the quality leads and prioritize the sales task.  It can help to increase the conversion rate.  Besides that, the analytic reports can give a fair idea to agents on the lead performance, and if there is any change required in the lead follow-up process, it can be done in the early phase of the sales.

What Is The Average Cost of Real Estate CRM Software?

Real estate CRM software can be used by a large brokerage firm, medium-sized agency, or a solo real estate agent. The real estate CRM pricing could vary based on the user’s business size and requirements. The average cost of real estate CRM software could be as low as $10/month or can be high as $299/month or more.

Real estate CRM software for start-ups:  Startups and small-scale businesses have to manage the business with a minimum expense, and buying CRM software without analyzing the company’s current and future needs could be an expensive affair. Besides that, the real estate business is a highly profitable business, and it pays reasonably well, but the market is competitive, and startups cannot take risks by spending a large amount of money in their initial phases. If real estate CRM software is on their software buying list then there are tools like Track the lead and LeadMaster that could be cost-effective. Track the lead tool has a starting price of $10/month with all the necessary features. The user can also consider LeadMaster with a starting price of $15/month; the tool stands out with its attractive prices and rich set of features. Both these tools offer free trials and support mobile versions for android and apple. Besides these tools, there are a few more that could turn out as good alternatives for budget-friendly real estate CRM tools, which include Ascend CRM, LionDesk, TheWiseAgent, RealtyBackOffice, and IntellioCRM.

Real estate CRM software for mid-size and large scale businesses: The mid-size companies who wish to allot a budget for this software can opt for LeadSimple with a starting price of $65/month. The software easily integrates with property management software, which makes it unique. The tool offers a 14-day free trial.  The other tool that could be productive for a mid-size company is IDXMatrix which comes at $49.99/month. Large-scale real estate businesses who wish to invest in premium features can consider buying enterprise-level real estate CRM software like Hire Aiva with a starting price of $299/month.  The fast lead capturing capacity, synchronizing leads in real-time, and few advanced features qualify the tool as one of the popular real estate CRM software. A similar tool that falls in the same category includes Apto with a starting price of $129/month manages contacts, properties, deals, listing, etc. Few more enterprise-level tools that could fulfill large scale business requirements include RealtyWare, Contactually, LeadSquared, and InvestorFuse.

Free and Open Source Real Estate CRM software:  Free and open source real estate CRM software allows users to reduce the cost of ownership and provides flexibility to customize the CRM features as per the business requirements. Real estate startups or individual brokers can easily benefit from this type of real estate CRM software.

Why Refer to Goodfirms' List of Real Estate CRM Software?

GoodFirms is a transparent review and rating platform for IT solutions.  The platform encompasses software from different industries and ensures that customers can find the right software product for their organization.  The web portal holds valuable information about the software with in-depth details of its features, cost, and services, making the software selection much easier.

Conclusion

The real estate business thrives on a strong customer relationship, and it largely depends on how well the business owners can manage the customer records and fulfill their needs. Investing in the best Real estate CRM software could be a wise decision as it allows the estate developers in handling customer records and understanding their needs. If you are keen on picking the right solution then,  do not hesitate to refer to the list of best real estate CRM software.

compare software image