Top Real Estate CRM Software

Are you searching for the real estate CRM software that can assist you in gathering, sustaining, and converting contacts to patrons and further manage the post-sales relationship? Real estate CRM allows companies to merge information from all the lead generation sources into one place. Most real estate software offers a customizable auto-reply feature that empowers you to provide instantaneous responses to contacts. Moreover, CRMs can give reports on open rates of emails, click-through rates, and other valuable data. So, pick a firm from the below-listed CRM for real estate agents to automate tasks and workflow:

Real Estate CRM Software
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List of Best Real Estate CRM | Top Real Estate Software

  • Zoho CRM

    Build everlasting customer relationships with the world’s favorite CRM.
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    Zoho CRM delivers a basic and clean interface layout that has a variety of unique features that drive to help lead conversion rates. With an intuitive dashboard, the CRM can run 'macros' to streamline how a lead is contacted and tracked through the process of sales. Administrators can monitor missed opportunities and best-performing agent users, and also make business-impacting decisions using the... learn more about Zoho CRM

    ""
    Robert Turner Speller Jr, Principal Owner at Turner Accounting & Technology Group
    Entry Level Price
    Contact Vendor
    Free Trial
    30 days
    25%

    Category Focus

    Real Estate CRM Software
  • Bitrix24

    Your company. United. Free. Unlimited. Online.
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    Bitrix24 is the leading free online CRM software used by over 8 million companies worldwide. It is available in the cloud or on-premise with open source code access. Unlimited leads, deals, contacts, companies, quotes, invoices and appointment scheduling. The free plan also comes with email marketing and telephony. Advanced versions have sales and marketing automation, bulk SMS, campaign managemen... learn more about Bitrix24

    ""
    Hisham Balatiah, Founder at EIC - Engineers International Community
    Entry Level Price
    $49 per Month
    Free Trial
    N/A
    2%

    Category Focus

    Real Estate CRM Software
  • LeadSquared

    Lead Conversion Platform for Your Business. Discover a new way to run high-velocity sales.
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    LeadSquared is marketing automation software and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely - to people, marketing activities, lead sources, products, and locations. LeadSquared is a CRM and marketing automation platform that helps businesses increase their closures and manage their pipelines ea... learn more about LeadSquared

    "Simplicity of Leadsquared as a Marekting Automation Software"
    Haresh Pansuriya, Digital Marketing Lead at iQlance Solutions
    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    25%

    Category Focus

    Real Estate CRM Software
  • Online Lead Portal

    Customer at your Finger Tips
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    Online Lead Portal is a service-first Mobile CRM tool that builds software designed to improve customer communication & develop better follow up. As employees, we encourage each other to grow and innovate. As a company, we roll up our sleeves to plant roots in the communities we call home. Our sales CRM tool is powerful and flexible, and scales to meet the needs of any business. Even yours to grow... learn more about Online Lead Portal

    "Online Lead Portal is an important piece of our growth now."
    Pramod Mishra, Senior Consultant at SAPster IT Consulting
    Entry Level Price
    $119 per Month
    Free Trial
    7 days
    12%

    Category Focus

    Real Estate CRM Software
  • Property Management Software integrated with Web Portal and Mobile App for Real Estate Agents, Brokers and Developers to stay ahead of the competition. We work hard for your Shining Success. Realty Shine is localized to suit your regional Realty market requirements. It's personalized to your niche business needs. Realty Shine is available on cloud at nominal monthly subscription as well as ... learn more about RealtyShine

    Entry Level Price
    $10.00 per Month
    Free Trial
    21 days
    100%

    Category Focus

    Real Estate CRM Software
  • Follow Up Boss

    Never Lose Another Real Estate Lead
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    Customer relationship management solution designed to help real estate agents assign leads, manage outbound and inbound calls, and review lists of pending or active clients using a unified interface. Key features of the platform include two-way texting, batch emailing, call recording, email open and click tracking, appointment management, lead source reporting, and more among others. It also enabl... learn more about Follow Up Boss

    Entry Level Price
    $69 per Month
    Free Trial
    14 days
    33%

    Category Focus

    Real Estate CRM Software
  • Wakeupsales

    CRM | Empower remote teams to close more sales.
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    Wakeupsales CRM is an all-in-one Customer Relationship Management tool to streamline your sales activities, improve your productivity & create powerful customer relationships. In other words, Wakeupsales helps sales folks save time & become more effective by taking care of every-day problems like unorganized database, overlapping assignments, multiple tool handling, manual management of contacts, ... learn more about Wakeupsales

    Entry Level Price
    Free version
    Free Trial
    Available
    25%

    Category Focus

    Real Estate CRM Software
  • Boolment CRM Software

    CRM Software Solution - CRM Vendors, Retail CRM, Real E-State CRM
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    Cloud based customer relationship management software for various industries. Boolment was established with a purpose of imparting technology-oriented end-to-end services to all businesses and contribute stupendously in improving their overall business lifecycle. We are perfectly accoutered with latest technologies to utilize them wisely in order to serve our clients with utmost desire.... learn more about Boolment CRM Software

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    50%

    Category Focus

    Real Estate CRM Software
  • TopProducer

    Build Relationships. Build Your Business.
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    Move, Inc's Top Producer® product family is North America’s leader in marketing and lead generation systems for REALTORS®, offering a full range of leading-edge, integrated contact management, lead generation, lead incubation, postcard marketing and web marketing solutions.Our systems have been rigorously tested and proven by the real estate industry to increase leads and sales. ... learn more about TopProducer

    Entry Level Price
    $40.00 per Month
    Free Trial
    N/A
    100%

    Category Focus

    Real Estate CRM Software
  • RealOffice360

    Free CRM. Unlimited Clients.
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    RealOffice360 is a FREE and unbelievably simple CRM, business tracker, and daily planner for real estate agents. Rather being just a data dump for client information, RealOffice360 helps you visually build your business plan, cultivate your database towards your goals, and ultimately keeps you focused on what matters most, your deals and your clients.... learn more about RealOffice360

    Entry Level Price
    Free version
    Free Trial
    Available
    100%

    Category Focus

    Real Estate CRM Software
  • IXACT Contact

    Real Estate CRM and Marketing Automation
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    IXACT Contact® is an easy-to-use web-based real estate CRM and marketing solution. IXACT Contact includes robust real estate contact management, powerful email marketing, and mobile friendly agent websites. IXACT Contact helps real estate agents generate leads that convert into clients, keep in touch with past clients, hot prospects, and important referral sources, and stay organized and in con... learn more about IXACT Contact

    Entry Level Price
    $39.00 per Month
    Free Trial
    N/A
    50%

    Category Focus

    Real Estate CRM Software
  • onTrack CRM

    The Future of Real Estate is Here
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    Top producing real estate agents don't have a real estate platform that can do EVERYTHING in one place. ​We're changing that. onTrack, giving you 12 things you can start on Monday morning that will put money in your pocket in 30 days, Guaranteed! We starting with state-of-the-art technology and developed powerful marketing tools to give agents the #1 rated lead generation platform ever developed... learn more about onTrack CRM

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    25%

    Category Focus

    Real Estate CRM Software
  • Realvolve

    The residential CRM software and workflow platform.
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    The #1 Real Estate CRM to Build Your Business - So You Can Build a Life. We have a responsibility in everything we put out, from the aesthetic & behavioral quality of our product to every word we speak and write - because products used every day have an effect on people and their well-being. Every member of the Realvolve Team is passionately dedicated to providing the environment and the access to... learn more about Realvolve

    Entry Level Price
    $74 per Month
    Free Trial
    14 days
    100%

    Category Focus

    Real Estate CRM Software
  • Contactually

    The Leading Intelligent CRM for Real Estate Professionals
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    We understand that your network means a lot to you and that it's very important to you personally and professionally. We help you prevent anyone from falling through the cracks by systematically and organically bubbling up the important people who haven't been spoken to in a while.And we make this easy by providing a ton of tools at your fingertips, such as a number of integrations, mobile apps, p... learn more about Contactually

    Entry Level Price
    $69.00 per Month
    Free Trial
    14 days
    100%

    Category Focus

    Real Estate CRM Software
  • iMaxCRM

    We think real estate first, technology second.
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    iMaxCRM (iMax CRM) is the Best Real Estate CRM Software For Agents, Brokers, Teams, and Lenders.We think real estate first, technology second. The solutions on the market would only solve one or two of business problems and failed to cover all our needs. That’s when began on the path to building iMaxCRM - a comprehensive solution that covers real estate professionals needs under one roof. ... learn more about iMaxCRM

    Entry Level Price
    $39.00 per Month
    Free Trial
    14 days
    100%

    Category Focus

    Real Estate CRM Software
  • RealSpace

    Real Estate Software that Delivers Real ROI
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    It has an easy-to-learn, easy-to-use, web-based interface that brings together professional teams in one integrated, intuitive and ready to use real estate business solution for customer communications, sales, marketing and transactions.Quickly create, publish and syndicate your listings. Create beautiful brochures and automatically share to your leads. ... learn more about RealSpace

    Entry Level Price
    $39.00 per Month
    Free Trial
    14 days
    33%

    Category Focus

    Real Estate CRM Software
  • RealtyJuggler is a a Customer relationship Manager (CRM) for real estate agents and their assistants. It is perfect for tracking leads, deals and scheduling follow-up activities.As a successful real estate professional, it's your job to handle hundreds of details. With RealtyJuggler, you can be more organized, and less stressed. It's like having a personal virtual assistant! ... learn more about RealityJuggler

    Entry Level Price
    $179.00 per Year
    Free Trial
    90 days
    100%

    Category Focus

    Real Estate CRM Software
  • Wise Agent

    Most Recommend Real Estate CRM.
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    Wise Agent is an intuitive client influenced CRM and Real Estate software company. Built and loved by agents all over the US, it's no wonder why they're the most coach recommended CRM in the industry.Wise Agent helps Realtor's become Pros by automating their leads, responses, appointments, and transactions -with free training and 24/7 Customer Support included.... learn more about Wise Agent

    Entry Level Price
    $29.00 per Month
    Free Trial
    14 days
    100%

    Category Focus

    Real Estate CRM Software
  • RealtyBackOffice

    Affordable All-in-One Real Estate Software Built for Brokers, Teams, & TC’s
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    Every document uploaded into RealtyBackOffice is backed up in the cloud a minimum of 3 times in multiple backup locations, so you can rest assured that all your documents are safe with us.RealtyBackOffice uses Secure Sockets Layer (SSL) and AES-256 bit encryption, to ensure that every word typed & all documents uploaded are always protected. ... learn more about RealtyBackOffice

    Entry Level Price
    $15.00 per Month
    Free Trial
    30 days
    33%

    Category Focus

    Real Estate CRM Software
  • Hire Aiva

    Your real estate lead conversion partner
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    Aiva is a cloud based service that helps real estate agents engage, qualify, and convert real estate leads. Our human concierges engage and qualify your leads 24/7 with a 2 minute response time.Powered by real people, Aiva contacts, engages, and converts real estate leads for you 24/7 within 2 minutes. ... learn more about Hire Aiva

    Entry Level Price
    $299.00 per Month
    Free Trial
    N/A
    100%

    Category Focus

    Real Estate CRM Software
  • KnockWise

    The Perfect Real Estate Knocking App
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    For both an experienced door knocker who just can’t deal with the loads of paperwork and back and forth research needed to properly farm a neighborhood, or an eager real estate agent just learning the knocking ropes. Who couldn’t use a leg-up on the competition? Knockwise app will change the way you do real estate door knocking because it’s a program built by Real Estate Agents for Real Esta... learn more about KnockWise

    Entry Level Price
    Contact Vendor
    Free Trial
    30 days
    100%

    Category Focus

    Real Estate CRM Software
  • Apto

    Consolidate and prepare with the #1 commercial real estate CRM
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    Apto is the #1 CRM and deal management software for commercial real estate brokers, with more paid users than any other provider. Apto was built by and for brokers to help them manage contacts, properties, listings, and deals—anywhere, from any device.Apto’s customers include thousands of independent brokers around the world, as well as multinational brokerages like CBRE, JLL, NKF, and Cushman... learn more about Apto

    Entry Level Price
    $129.00 per Month
    Free Trial
    N/A
    50%

    Category Focus

    Real Estate CRM Software
  • B2BBricks

    Real Estate CRM and Marketing Software
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    We are offering complete real estate management software for individual and enterprise level Realtor which will help you to provide Real estate Services more efficiently and effectively than ever before.We have Built our Software on advanced technology that will serve you and make your business process simple and smooth to help differentiate your company in this competitive market. ... learn more about B2BBricks

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    50%

    Category Focus

    Real Estate CRM Software
  • RealtyWare

    All-in-one Real Estate Software
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    RealtyWare is a modern all-in-one app for international real estate agencies. It increases your organization's productivity via automation, minimizes mistakes, and gives you full control via a purpose-built CRM. Nothing gets lost anymore. And your staff will love it. Convenient emailing, feeds to real estate portals, (micro-)websites, and rentals and relocation with credit card payments. ... learn more about RealtyWare

    Entry Level Price
    $149.00 per Month
    Free Trial
    N/A
    25%

    Category Focus

    Real Estate CRM Software
  • Troop.Works

    Real Estate CRM for Pre-Sales, Sales, Post-Sales
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    Troop.works Real Estate CRM Software is a Automation software for Builders. It enables you to engage with your customers and build long lasting relations. A one-stop solution for your Pre-sales, sales and Post-sales customer management. In this growing age of technology, Real Estate developers needs to keep up pace to serve its customer better and with Troop.works CRM comes trust and transparency ... learn more about Troop.Works

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Real Estate CRM Software
  • Apimo

    apimo™ brings all the tools you need
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    Apiwork is a web agency created in 2006. Its main activities are the creation of websites and software in LAMP technologies. Since 2008, Apiwork has been marketing apimo ™ real estate software in ASP mode and has created more than 1,200 websites for its clients. 6,000 users use this web tool every day and apimo ™ has thus become a major player in commercial real estate in France.... learn more about Apimo

    Entry Level Price
    Contact Vendor
    Free Trial
    7 days
    50%

    Category Focus

    Real Estate CRM Software
  • BrightDoor

    BrightDoor is customer experience management for the real estate industry
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    BrightDoor creates remarkable, easy-to-use sales & marketing software for the real estate industry. Founded in 2005 and based in Raleigh, NC, BrightDoor is a venture-funded company that was founded on a singular premise: With superior technology tools in their hands that were tailored for their unique needs, real estate sales and marketing professionals could reach untold (and yet-untapped) potent... learn more about BrightDoor

    Entry Level Price
    $95.00 per Month
    Free Trial
    N/A
    100%

    Category Focus

    Real Estate CRM Software
  • ClientLook

    The hassle free all-in-one commercial real estate CRM that you’ll love to use.
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    ClientLook is the unrivaled commercial real estate CRM that combines contact tracking, pipeline management and a client collaboration portal with property and listing management. It's the only all-in-one solution built solely for the industry.Our intuitive design delivers a training-free experience that is responsible for a 98% renewal rate. Subscribers are supported by a team of Virtual Assistant... learn more about ClientLook

    Entry Level Price
    Free version
    Free Trial
    Available
    100%

    Category Focus

    Real Estate CRM Software
  • onOffice

    onOffice Software solution - Efficient Brokering, Optimal Organization & Quick Dealings
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    The Aachen-based software company onOffice was founded in 2001 as a sole proprietorship. In September 2015, the company expanded and founded another company headquarters in Vienna, Austria. Since the beginning, more than 20,000 users have already benefited from the expert on-line real estate software onOffice enterprise.... learn more about onOffice

    Entry Level Price
    Contact Vendor
    Free Trial
    7 days
    50%

    Category Focus

    Real Estate CRM Software
  • Property Shell

    Manage. Sell. Build. Deliver.
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    Property Shell is the leading provider of real estate sales and property development software used to manage and drive the selling and development of residential, commercial and industrial property. Our software solutions and property development services drive better selling and development outcomes with lower cost and risk, faster project timelines and simplified, more powerful control throughou... learn more about Property Shell

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Real Estate CRM Software
  • Rex

    Real estate CRM software that works everywhere you do
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    We work at the edge of technology, keeping usability and simplicity at our core. We believe software should be easy to use, satisfying to work with and - most importantly - make you better at what you do.It’s our goal to deliver the very best product, again and again, constantly improving and releasing new solutions to keep our users ahead of the game. ... learn more about Rex

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Real Estate CRM Software
  • StrategicERP

    Power of Technology Developed by IITian's
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    StrategicERP is into the business of developing ERP solutions specifically designed for Real Estate and Infrastructure industry.StrategicERP is a web based application built by IITians on proprietary J2FX framework.It is a single window solution to automate all the business transactions, it ensures optimum resource utilization and business process management to keep in pace with the times. ... learn more about StrategicERP

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Real Estate CRM Software
  • WooAgents

    Capture Leads With Advanced Capture Forms
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    We are a team of online marketing professionals. We understand the search engine ecosystem. We not only provide SEO and Internet marketing services, but we also offer a wide array of related services such as SEO-friendly web design, pay per click advertising, affiliate marketing, website audits, social media optimization, branding and several others. ... learn more about WooAgents

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Real Estate CRM Software
  • kvCORE

    #1 Real estate platform, Built to power your entire brokerage with next generation technology.
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    kvCORE is an all-inclusive real estate platform for the modern brokerage. The lead engine helps you get high-quality leads and the Smart CRM nurtures those leads until they are ready to buy. Our business analytics lets you know which efforts are giving you the best results. Reports allow insight into traffic, marketing, lead-gen, behavior, agent accountability, profitability and more. kvCORE is tr... learn more about kvCORE

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    50%

    Category Focus

    Real Estate CRM Software
  • Propertybase

    The Leading End-to-End Real Estate Software Platform.
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    Propertybase is the leading global cloud platform for real estate brokerages and teams looking to showcase their brand and drive more business through extraordinary digital experiences, collaboration, and automation. The Propertybase platform includes IDX and MLS-integrated luxury websites, the leading real estate CRM built on Salesforce, lead generation and intelligent transaction management and ... learn more about Propertybase

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    33%

    Category Focus

    Real Estate CRM Software
  • LeadMaster

    CRM + Marketing Automation + Help Desk… All-in-One
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    LeadMaster CRM offers multiple features integrated into one complete, easy-to-use package. Some of the features include: CRM, email marketing, lead nurturing, landing pages, pipeline management, lead distribution, website integration, click-to-call, extensive reporting, dashboard charts, custom fields / forms and workflow automation to name a few. LeadMaster also integrates with a variety of usefu... learn more about LeadMaster

    Entry Level Price
    $15 per Month
    Free Trial
    30 days
    12%

    Category Focus

    Real Estate CRM Software
  • Our Real Estate Software has been developed in accordance with the evolving needs of Real Estate Sales and Marketing professionals.The satisfaction experienced by our customers is a testament to the quality of service we offer.... learn more about Paramantra CRM

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Real Estate CRM Software
  • SyndicationPro

    Best Real Estate Investment Management Platform
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    SyndicationPro is Real Estate Syndication software allows syndicators to manage contacts, raise capital, and manage your investment portfolio online. SyndicationPro is the only platform that allows real estate syndicators to launch an online investor portal in seconds! Since is public launch in 2019, SynPro has already helped sponsors already manage over a $100mm of capital on the platform. ... learn more about SyndicationPro

    Entry Level Price
    $95 per Month
    Free Trial
    7 days
    50%

    Category Focus

    Real Estate CRM Software
  • TotalBrokerage

    The only complete Real Estate Brokerage software solution from contact through closing.
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    TotalBrokerage was designed by one of the nation’s top real estate brokers and built by an accomplished software engineering team. After years of exploring inflexible, cumbersome and over-priced real estate software, the frustrated founders set out to design an innovative, world-class and complete real estate brokerage software solution.TotalBrokerage replaces all the other software that a typic... learn more about TotalBrokerage

    Entry Level Price
    $207 per Month
    Free Trial
    N/A
    14%

    Category Focus

    Real Estate CRM Software
  • Pilera Property Management

    No one offers you more ways to manage your community
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    Pilera is an online community management tool designed to provide highest-level of customer service to your residents. It allows you to save time and money in all aspects of community business. With Pilera you can easily send automated announcements and emergency messages, manage your work orders and vendors, enhance your customer service operations, provide a central login for residents to get al... learn more about Pilera Property Management

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    33%

    Category Focus

    Real Estate CRM Software
  • CentraHub CRM

    #1 Affordable, Custom CRM Software for Businesses.
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    A custom CRM for growing businesses of any size. Grow bigger and build better customer relationships through Centra hub CRM. Centra Hub CRM is fully customizable, which is integrated with sales, marketing, and service. It has excellent experience in offering highly customizable CRM solutions. Automates lead generation, nurturing, and support for all growing businesses. Centra Hub is a cloud-based ... learn more about CentraHub CRM

    Entry Level Price
    $10 per Month
    Free Trial
    N/A
    7%

    Category Focus

    Real Estate CRM Software
  • Tranquil CRM

    Best Sales CRM Software For Lead Management in India.
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    Tranquil Sales CRM and lead Management Software is one of the Best CRM Software with 96+ features to organize, automatize and contemporize business processes. Build efficient auto lead assigning process through CRM integration with portals, live chat, chatbot, mobile apps, website, virtual calls, and social media third party integrations. Assign project-related tasks to employees and capture time... learn more about Tranquil CRM

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    33%

    Category Focus

    Real Estate CRM Software
  • IDXMatrix

    One stop solution for all the real estate professionals
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    IDXMatrix, the one stop solution for all the real estate professionals who would want to see their business grow by 200%. The pure technology-driven platform provides customized IDX website, result-driven CRM and lead generation tools that not only help in generating leads, but also lead conversion. Our professionally designed website incorporates MLS data and delivers a seamless user experience. ... learn more about IDXMatrix

    Entry Level Price
    $199 per Month
    Free Trial
    90 days
    20%

    Category Focus

    Real Estate CRM Software
  • Wise Agent CRM

    A CRM that's simple, smart, and affordable.
    Visit website

    Wise Agent is an intuitive client influenced CRM and Real Estate software company. Built and loved by agents all over the US, it's no wonder why they're the most coach recommended CRM in the industry. Wise Agent helps Realtor's become Pros by automating their leads, responses, appointments, and transactions with free training and 24/7 Customer Support included. Automate your leads, responses, appo... learn more about Wise Agent CRM

    Entry Level Price
    $32 per Month
    Free Trial
    14 days
    33%

    Category Focus

    Real Estate CRM Software
  • RealSavvy

    CRM for Realtors | All in one real-estate solution
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    From themes tailored to millennial buyers to bespoke luxury designs for top-producing agents and brokers, RealSavvy helps you market your real estate business like a pro. Easily create beautiful marketing pages for your listings and give your brand the digital boost it deserves. We've made it simple to stay connected with your clients! Search, pin and share homes with your clients like never befor... learn more about RealSavvy

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    33%

    Category Focus

    Real Estate CRM Software
  • Cloze

    Sales and Real-estate CRM
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    Cloze is a free app that helps you keep track of the people that are important to you. You can use it on your own or catch even more as a team. Cloze brings together all of your relationships from social and email into a single view. It learns who is important to you and puts them up front, filtering out the noise of everything else. Cloze keeps track of every contact, email, tweet, post, and life... learn more about Cloze

    Entry Level Price
    $17 per Month
    Free Trial
    14 days
    33%

    Category Focus

    Real Estate CRM Software
  • Ascend CRM

    Sell More Homes With Modern CRM
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    Providing Agents the most complete Real Estate Website & Real Estate CRM on the Planet. Modern marketing solutions including video texting, video emailing, ringless voicemail and more... Products Real Estate Website, Real Estate CRM... learn more about Ascend CRM

    Entry Level Price
    $19 per Month
    Free Trial
    N/A
    50%

    Category Focus

    Real Estate CRM Software
  • Helping Realtors Think Less, and Do More. We are a Real Estate Technology company dedicated to helping make Realtors lives more simple Database management tool to keep up with your clients, prospects, leads, and tasks.... learn more about Track The Lead

    Entry Level Price
    $10 per Month
    Free Trial
    N/A
    50%

    Category Focus

    Real Estate CRM Software
  • Jungo CRM

    Create Clients for Life With The Most Trusted CRM.
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    Jungo provides financial industry experts with marketing, co-marketing, compliance, and CRM solutions from one login. It is a one-stop-shop solution, integrating with thousands of leading platforms to give clients the ability to track, interact with, and market to all of their contacts. With more than a decade of experience creating and integrating solutions for the financial services industry, Ju... learn more about Jungo CRM

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    33%

    Category Focus

    Real Estate CRM Software
  • REI/kit

    Expert Comps & ARV, Seller Leads, Websites, CRM, & Email Marketing Automation
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    REI/kit House Flipping and Real Estate Wholesaling Software offers all of the tools that you need in one integrated system, to build and scale your business. Get a robust real estate CRM that works seamlessly with our investor websites and email marketing and automation campaign tools. Calculate accurate ARV with premium comps and data, estimate rehab costs with nationwide rehab costs, and market ... learn more about REI/kit

    Entry Level Price
    $44 per Month
    Free Trial
    7 days
    50%

    Category Focus

    Real Estate CRM Software
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Buyer’s Guide

Introduction to Buyer’s Guide For Real Estate CRM Software

The real estate industry holds a unique position in the global financial system, and its performance determines the stability of the economy. Any fault in their process can affect financial institutions like the banking system, private lending firms, stock markets, and other financial institutes. It is a challenging business that demands knowledge, customer relationship, networking, and perseverance.   A well-drafted customer relationship strategy could help real estate enterprises survive and rise in favorable circumstances.  The capacity of any company to efficiently acquire customers, retain customers and boost sales describes the level of Customer relationship management (CRM). 

It seems easy, but in reality, it requires many efforts to keep customers engaged and satisfied with the service, especially with the legacy system. This is the reason why many real estate developers have turned towards robust technology like real estate CRM software.  CRM software for real estate could bring unlimited advantages to the business, but the user needs to select the right CRM software.  However, finding the right software could be a different ball game as the selection criteria could vary based on the size of the business, requirements, and budget.  

This buyer guide is intended to help real estate developers, brokers, and agents to draw important aspects about the real estate CRM software and understand the need to filter the best real estate CRM software for the business.

Why Customer Relationship Is Important For Real Estate Developers?

Considering the fact that buying a property could be a few of the largest investments made by any individual, it is necessary that consumers have complete faith in the real estate organization or agent.  Real estate businesses should ensure customers get value for money, and for which they need to communicate with consumers to understand their needs. But besides identifying the customer needs, one of the biggest painstaking tasks for real estate dealers is to identify the potential buyers, and it becomes even more complicated when there is no appropriate system or channel. In this regard, real estate owners with effective customer management skills have a better advantage in winning the customers. They are efficient in collecting information about customer requirements, segregate customers as per their needs, and targeting potential clients.  It allows them to grab every opportunity to improve the customer conversion rate by conducting a lead generation campaign, analyzing consumer’s interests, providing prompt customer service, etc. They can easily maneuver their business model from “Business-centric” to “Customer-centric.”  Real Estate CRM or Real Estate Customer Relationship Management helps in building better bonding between customers and real estate organizations. The real estate business with poor customer relationship management can damage brand reputation and bring revenue loss.

What Is Real Estate CRM Software?

Real Estate CRM Software is a tool that helps realtors to manage their business leads, manage customer contact, track lead generation programs, prepare price quotes, etc. The dynamic capabilities of Real Estate CRM Software to automate the repetitive manual tasks and to manage the customers’ data can help realtors in building strong customer relationships.  The real estate CRM software assists users to drive customers through the sales funnel effortlessly and enables them to collect the customers’ information like demographics, purchasing history, communication medium, etc.

Who Uses Real Estate CRM Software?

  • Real-Estate Developers
  • Brokers
  • Property dealers

How Does Real Estate CRM Software Help to Overcome the Challenges of The Real Estate Business?

  • Lack of transparency in the Traditional Methods: Lack of transparency in the customer data is a common issue with the traditional method for customer management. The data source is highly volatile, and the error ratio remains high, and with the unstructured data, it becomes difficult to generate accurate reports or figures of business performance.

Solution: CRM for real estate developers can solve these issues by allowing users to capture and store data with minimum errors. It allows to even edit or update the data automatically.

  • Communication gap in the Traditional Method: Effective communication is quintessential for any business process to acquire customers. A lack of communication in real estate means losing customers, and the traditional approaches are not efficient for propagating a target-oriented communication.

Solution: Real estate CRM software fills the void in the communication channel and enables to send messages at the right time to the right person. Besides that, it tracks the entire communication that takes place between the customers and business owners.  Not just the customers, with the right kind of real estate CRM software, real estate developers can fine-tune their internal communication that can lead to better business performance.

  • Customer management and identify quality leads: Traditional customer management can allow the business to connect with your customers, but it cannot filter potential customers or leads.

Solution: The CRM for real estate business fused with the latest technology enables users to connect with the customers and filters the potential leads from the list. It gets relatively easier to forecast business growth when there is a list of potential buyers in hand.

  • Tracking contract details and better transactions:  Long payment cycles are often seen as a setback for well-performing real estate business.  The traditional approach often does not help to manage customer’s different payment structures and track the payment schedule.

Solution: The real estate CRM solution can streamline the payment process and even customize the payment schemes.  An efficient payment system provides complete transparency to the real estate business owner.

The real estate CRM software nullifies the challenges of the legacy system, but it also contributes towards enhancing the business profitability by using their exceptional features.  Here are the real estate CRM software benefits.

What Are the Benefits of Real Estate CRM Software?

  • Better lead management:  Real estate companies can increase their customer conversion rate with real estate CRM software.  The CRM for real estate developers provides lead management features that allow them to collect leads from various platforms and social media sites. The users can even sort the hot leads from the regular leads and assign them to the sales team.
  • Improves organization performance:  The real estate CRM software can manage activities like a marketing campaign, customer communication, project tasks, and customer contacts. It is a one-stop solution for all real estate-related activities and enables realtors to enhance their work efficiency by managing all these activities from one place.
  • Manage marketing campaigns: Sales and marketing is the backbone for a successful real estate business—the real estate CRM software can excel in the marketing efforts by automating the promotional campaigns. The users can even track the marketing campaigns and analyze which types of campaigns are more successful or best for the business. 
  • Generate invoices and transaction management: The top real estate CRM software is packed with features that help in the management of financial transactions.  The tool allows generating invoices and takes follow up on pending payments.  The automatic calculation of brokerage, taxes, and interests keeps the business on top of the financial management.
  • Reduce costs on sales activity: Real estate CRM software are efficient in managing leads and takes away a lot of burden from the sales team.  It helps an organization to save costs on activities like lead qualification and customer communication.
  • Workflow automation:  Workflow automation enables organizations to maximize their efficiency. In real estate, workflow automation could mean getting notified immediately whenever there is some new lead identified and automatically storing the information to take follow-up. The CRM for the real estate business could help to streamline the business process in this aspect and improve the work quality.
  • Reporting and analytics:  Real estate CRM software gives a detailed insight into customer interaction and roadblocks in acquiring customers.  The analytic reports also sheds light on the sales performance that facilitates real estate developers to decide on their sales strategies.
  • Importing data: CRM for real estate business can help import data from various digital sources automatically; it can help to orchestrate data to derive business-specific insights. The real estate companies can even use this data to design customer retention strategies and improve service quality.

Essential Features of Real Estate CRM Software:

  • Lead scoring and lead management
  • Contact management
  • Marketing automation
  • Email marketing and drip marketing
  • Invoicing
  • Reporting and data analytics
  • Marketing automation
  • Integration with multiple channels
  • Increase productivity
  • Fast respond to customer enquires
  • Workflow automation
  • Real-time communication
  • Support mobile devices
  • Third-party integration

Key Considerations to Choose The Best Real Estate CRM Software

  • Align tools with business requirements:  Define your business requirements before buying a real estate CRM software There are high-end real estate CRM tools packed with features, but the business might not use all of these features. So it is essential that the real estate business should have clarity on its requirements.
  • Free trial version: If the users are not sure about the software, free trials are the best way to explore from the top real estate CRM software. Such a facility enables the users to get an idea about all the features and the quality of the support services.  
  • Pricing:  The real estate CRM software comes in all sizes and packages.  The user must see whether the software offers value for money and whether there are any additional charges for customer support, storage, maintenance, or staff training.
  • Third-party integration:  Buyers usually prefer an online real estate marketplace or website to buy the property. The top real estate CRM software that integrates well with such platforms has great value. It helps customers to view the latest details on the property while keeping the real estate developers updated on the real estate market.
  • Automatically syncs all activities:  The best real estate CRM software should be capable of syncing all the actions taking place in the background.  It must sync new leads, emails, text messages, customer requests, customer contacts, sales reports, etc., automatically into the system.
  • Customized reporting:  Customized reporting can let real estate developers to retrieve information on particular metrics.  
  • Scalable:  The real estate CRM software solutions should be scalable enough to meet the growing needs of the business.  It should not have data loss or downtime issues as the software scales up with expanding business operations.

These are some key considerations users can take into account before investing in a real estate CRM solution. Also, potential buyers can compare real estate CRM software features and pricing to select the best real estate CRM system.

Future Trends In Real Estate CRM Software

  • Artificial intelligence (AI): There is much anticipation about the artificial intelligence application in real estate. Like every other industry and sector, the real estate industry also has huge opportunities for artificial intelligence.  It has the potential to change the trend on how the real estate developers predict market growth and revenue generation.  In fact, the intelligent algorithm is capable of delivering more than its expectations.  The real estate developers can use AI-powered real estate CRM solutions to analyze the risk associated with the customer’s transactions and predict property value.
  • Augmented reality (AR) and virtual reality (VR) technologies: The AR and VR is a big breakthrough in the technology sector, and it has amazing application in real estate business.  One of its applications is in marketing the property.  The real estate developers usually use brochures and colorful prints to showcase the establishment that hasn’t been built yet. The AR/VR can help developers to visualize the properties with all the amenities just like any real objects. It makes the task of the team easy, marketing and selling property with less time and investment. It is just one application, but VR/AR has a whole gamut of applications in the real estate sector like virtual advice for tenants, virtual staging, and virtual commerce.
  • Chatbots: Chatbots could assist real estate businesses to enhance customer service by answering their queries promptly without any human intervention and save a lot of time for help desk personnel answering basic questions.  The chatbot's conversation can be tracked, and vital information regarding the customers can be retrieved. It can act as one more medium to build customer relationships.

How Can Real Estate CRM Software Increase the Customer Conversion Rate?

The real estate CRM solutions can make a huge difference in capturing the leads. They track important metrics like customer conversation, buying history, budget, location preference, etc. The CRM software can collect leads from all the sources like social media campaigns, websites, emails, and various other sources. Once the leads are collected from the sources, developers can segregate those leads as per the customer preferences and send messages to the customer if their requirement matches the property.  The software also tracks the conversation automatically and even guides the agent on how to take forward the conversation for a positive outcome.

Additionally, the real estate CRM solutions also gathers the lead score that further helps to filter the quality leads and prioritize the sales task.  It can help to increase the conversion rate.  Besides that, the analytic reports can give a fair idea to agents on the lead performance, and if there is any change required in the lead follow-up process, it can be done in the early phase of the sales.   

What Is The Average Cost of Real Estate CRM Software?

Real estate CRM software can be used by a large brokerage firm, medium-sized agency, or a solo real estate agent. The real estate CRM pricing could vary based on the user’s business size and requirements. The average cost of real estate CRM software could be as low as $10/month or can be high as $299/month or more.

Real estate CRM software for start-ups:  Startups and small scale businesses have to manage the business with a minimum expense, and buying CRM software without analyzing the company’s current and future needs could be an expensive affair. Besides that, the real estate business is a highly profitable business, and it pays reasonably well, but the market is competitive, and startups cannot take risks spending a large amount of money in their initial phases. If real estate CRM software is in their software buying list then there are tools like Track the lead and LeadMaster that could be cost-effective. Track the lead tool has a starting price of $10/month with all the necessary features. The user can also consider LeadMaster with a starting price of $15/month; the tool stands out with its attractive prices and rich set of features. Both these tools offer free trials and support mobile version for android and apple. Besides these tools, there are a few more that could turn out as good alternatives for budget-friendly real estate CRM tools, which include Ascend CRM, LionDesk, TheWiseAgent, RealtyBackOffice, and IntellioCRM.

Real estate CRM software for mid-size and large scale businesses: The mid-size companies who wish to allot a budget for this software can opt for LeadSimple with a starting price of $65/month. The software easily integrates with property management software, which makes it unique. The tool offers a 14-day free trial.  The other tool that could be productive for a mid-size company is IDXMatrix that comes at $49.99/month. Large scale real estate businesses who wish to invest in premium features can consider buying enterprise-level real estate CRM software like Hire Aiva with a starting price of $299/month.  The fast lead capturing capacity, synchronizing leads in real-time, and few advanced features qualify the tool as one of the popular real estate CRM software. A similar tool that falls in the same category includes Apto with a starting price of $129/month manages contacts, properties, deals, listing, etc. Few more enterprise-level tools that could fulfill large scale business requirements include RealtyWare, Contactually, LeadSquared, and InvestorFuse.

Free and Open Source Real Estate CRM software:   Free and open source real estate CRM software allows users to reduce the cost of ownership and provides flexibility to customize the CRM features as per the business requirements. Real estate startups or individual brokers can easily benefit from this type of real estate CRM software.

Why Refer to Goodfirms' List of Real Estate CRM Software?

GoodFirms is a transparent review and rating platform for IT solutions.  The platform encompasses software from different industries and ensures that customers can find the right software product for their organization.  The web portal holds valuable information about the software with in-depth details of their features, cost, and services, making the software selection much easier.

Conclusion

The real estate business thrives on a strong customer relationship, and it largely depends on how well the business owners can manage the customer records and fulfill their needs. Investing in the best Real estate CRM software could be a wise decision as it allows the estate developers in handling customer records and understanding their needs. If you are keen on picking the right solution then,  do not hesitate to refer to the list of best real estate CRM software.