Customer relationship management (CRM) software was developed about 30 years ago to help businesses better manage customer relationships and all the data involved with them. But now CRM software has become more powerful and complex than ever. Being an editor of Etia, I found Salesforce has the ability to quickly navigate to Accounts, Contacts, Deals, and Reports. You can easily drill down into specific contacts, for example, to view things like email address, phone number, and history of contact activity. When you become a Salesforce customer, you'll likely get a dedicated account manager and implementation specialist which will be very helpful in making new tools, but it is front-heavy in terms of implementation. Salesforce has more customisation and menu options. Ultimately, Salesforce is a better investment for businesses that get value out of advanced features.