Best Lead Management Software
Searching for reliable lead management software to aid your sales process pipeline? For such service-seekers, GoodFirms curates a list of the best lead management systems that can be employed for the purpose. With sophisticated lead tracking software, your sales force would be well-equipped with detailed company and contact records, which include a complete history of communication. In one place get accurate data, and eventually, key insights for different customers, products, and services at different locations. Check out this lead management software, that could serve your efforts. Each of the below-listed lead management systems is provided with software details and user reviews to help your assessment.
List of Best Lead Management Software with Reviews
Digital CRM is a unique CRM system that automates the entire workflow from lead generation to sales management and marketing. As a centralized CRM software, the tool enables the team to stay proactive, automate their work, and connect with customers seamlessly. The software extends its functionalities to other software like task management, document management, order management, and project mana ... read more about DigitalCRM$500 One-time30 Days33% in Lead Management Software
The cloud-based CRM software is an all-in-one customer relationship management solution for all business types. The software helps users to excel in CRM strategies with features like lead management, opportunity management, sales automation, campaign management, etc. The software works beyond traditional CRM functions by integrating online inventory management systems and gains complete control ov ... read more about Sales365cloudContact vendorN/A50% in Lead Management Software
Marketable LLC brings to you real-time solutions for the most intricate challenges in lead management for all kinds of businesses. Be it any type of lead acceptance, routing, sales, and distribution requirement, Marketable LLC knows how to keep things most sorted for you. It has cutting edge marketing intelligence in affiliate tracking, conversion tracking and all kind of tracking. Managing your c ... read more about Marketable LLCContact vendorN/A50% in Lead Management Software
Everything you need to organize, track, and nurture your leads and customers.
Hubspot is a popular CRM software solution packed with customer service features for businesses of all sizes. The software unifies all the customer-centric services to a single platform, like marketing, sales, lead management, lead generation, and customer support service. This user-friendly CRM solution supports customization to adapt and scale software to market needs. The built-in analytic repo ... read more about HubSpot CRMFree versionAvailable25% in Lead Management Software
Zoho CRM is one of the top preferred customer relationship management systems for its powerful features, user-friendly interface, and easy adaptation. small businesses, startups, and large-scale enterprises can use Zoho CRM software to build excellent customer relationships, sales force automation, lead generation, and offer personalized experiences. Integrated real estate CRM helps build healthy ... read more about Zoho CRMContact vendor30 Days20% in Lead Management Software
Salesforce CRM is a top-notch cloud-based customer relationship management software for all business types. As a complete solution for CRM, Salesforce has been helping organizations transform from cost centers to growth engines with its exclusive services like lead management, sales force automation, sales forecasting, marketing, etc. The software supports a wide range of integration, including e- ... read more about Salesforce CRM$25 Per MonthN/A25% in Lead Management Software
The CRM you will actually use, Gain more customers, optimize your business and earn more money
Gain more customers, optimize your business, and earn more money - with Simply CRM. It's the CRM software that you will actually use: Easy-to-use, with visual overviews. All-in-one platform - including CRM, Helpdesk, Financial & Project Management. Also, we are offering free support 24/7 (your local language!). ... read more about Simply CRM$15 Per Month30 Days33% in Lead Management Software
Solid Performers CRM is one of the very few SAAS CRM Software which is capable of performing multiple functions which, includes lead management, Lead Followup Management, Client Management, Client Followup management, Lead Client Conversion in One Click, Proposal Management, Proforma Invoice Management, Invoice Management, Product Management, Finance Management, Project Management, and many other ... read more about Solid Performers CRM$10 Per MonthAvailable14% in Lead Management Software
ActiveCampaign CRM software is built considering every stage of the customer journey. The software provides a customized dashboard to fit any size B2B, B2C, and eCommerce businesses. This AI-integrated software offers end-to-end sales force automation, lead generation, marketing automation along with email marketing to enhance complete sales management. Besides these tools, ActiveCampaign CRM inc ... read more about ActiveCampaign$9 Per Month14 Days13% in Lead Management Software
Marketo, Inc., offers the leading Engagement & marketing automation Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. ... read more about Marketo EngageContact vendorN/A25% in Lead Management Software
Pipedrive CRM solution is designed for small to large enterprises. This advanced customer relationship management software has a user-friendly interface covering all CRM capabilities like lead management, sales force automation, marketing automation, etc. Users can get a complete overview of the CRM strategies with various reports like performance reports, revenue reports, and conversion reports. ... read more about PipedriveFree versionAvailable20% in Lead Management Software
monday.com is a cloud-based Work OS, where teams create workflow apps in minutes to run their processes, projects, and everyday work. Teams shape their workflows and projects, code-free, with a platform that adapts to shifting needs quickly, liberates teams from manual grunt work, and connects teams in a collaborative workspace. The platform’s features include customizable workflow templates to ... read more about monday.com$30 Per Month14 Days5% in Lead Management Software
Highly secure, turnkey intranet solution for small and medium-sized businesses designed for effective collaboration, communication, social networking, business process, and knowledge management. Allows better knowledge continuity by moving data from network silos and local drives to a well-protected centralized repository. Wikis, blogs, and forums ensure social-enabled knowledge bases for improved ... read more about Bitrix24Contact vendorAvailable5% in Lead Management Software
EngageBay is a simple, affordable, all-in-one marketing automation software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails and automate your marketing funnel through marketing automat ... read more about EngageBayFree versionAvailable9% in Lead Management Software
Organize your work your way with Airtable. An all-in-one collaboration software, Airtable combines the power of a relational database with the flexibility and ease of use of a spreadsheet. It works across platforms and devices and syncs data in real-time. Users can choose from different formats to view the tasks at hand, including grid, calendar, Kanban, gallery, and forms. ... read more about AirtableFree versionAvailable12% in Lead Management Software
Keap CRM software is a robust client management and marketing automation software designed for small businesses and startups to govern all CRM activities from one dashboard. The system is powered by features like sales and marketing automation, lead management, contact management, etc. The software’s analytics dashboard enhances CRM strategies with complete insights on leads, marketing campaign ... read more about Keap$40 Per MonthN/A20% in Lead Management Software
Sugar CRM is a next-generation customer relationship management software solution for all businesses. This flexible, user-centric software allows users to strategize the CRM strategy with core features like customer sales force automation, lead management, and marketing automation. With advanced features like predictive forecasting and intelligent lead prioritization, salespeople can uncover hidde ... read more about Sugar CRM$52 Per Month7 Days25% in Lead Management Software
BAZO app recognizes which company or organization entered your website and what it did on it. BAZO enables you to create individual messages for your visitors, encouraging them to leave their contact details. ... read more about BAZO$63 Per MonthN/A100% in Lead Management Software
All-in-One CRM Software, Sales Enablement + Marketing Automation + Customer Service.
Agile CRM is an all-in-one customer relationship management software that automates sales, marketing, and service under one platform. The free version of this affordable next-generation cloud-based SaaS CRM software can be best leveraged for marketing automation, customer success, lead generation, lead management, and customer service. Track every stage of your sales process, manage projects, auto ... read more about Agile CRMFree versionAvailable16% in Lead Management Software
Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Over 150,000 businesses use Pardot in 190 countries. Pardot recently released a new feature called "Intelligent Journey Builder." This feature uses artificial intelligence to help enterprises to create more pe ... read more about Pardot$1250 Per MonthN/A25% in Lead Management Software
Freshsales cloud-based CRM software is a 360-degree customer relationship management tool that enables users with core sales management and support activities. This fully-featured CRM system is customizable and accessible on mobile. Freshsales SaaS software speeds up business revenue with demand-driven sales by optimizing different modules of the sales forecasting feature. The software's sales for ... read more about FreshsalesFree versionAvailable20% in Lead Management Software
Copper CRM software helps businesses focus on growth while taking care of different aspects of sales. It provides automated tools and integrations to regulate recurring tasks and save companies' resources. Customer communication is more manageable with Copper's lead management feature. This feature optimizes email & marketing tools to create compelling customer interactions. Google Workspace CRM m ... read more about Copper$25 Per Month14 Days50% in Lead Management Software
ZoomInfo empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of contacts. Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals. ... read more about ZoomInfoContact vendorN/A33% in Lead Management Software
ONTRAPORT provides a comprehensive business and marketing automation platform targeted at the specific needs of entrepreneurs and small businesses. With ONTRAPORT as their partner, entrepreneurs and small business owners can quickly and easily start, systemize and scale their businesses on a powerful platform integrating the marketing, sales and business applications they need when they need it. O ... read more about ONTRAPORT$79 Per Month14 Days25% in Lead Management Software
Close more deals, boost sales team productivity, and reduce time to make a sale.
Vtiger is an AI-integrated CRM software for startups and small to medium businesses. The software integrates easily with other tools to align all your teams under one dashboard at every stage in the customer journey. With sales force automation, sales enablement, pipeline management, and lead management, it gets easier to close sales quickly and delight customers. This free version of Vtiger offe ... read more about Vtiger CRM$12 Per Month15 Days5% in Lead Management Software
Lead Conversion Platform for Your Business. Discover a new way to run high-velocity sales.
Leadsquared is a powerful CRM tool for small and large businesses. The CRM tool puts organizations at the top of their customer management strategies with features like marketing automation, lead management, and sales management. The tool is customizable and works across various industries, from real estate CRM to healthcare CRM. This modern-day sales automation CRM tool enhances the sales funnel ... read more about LeadSquaredContact vendorN/A25% in Lead Management Software
NetSuite CRM is a powerful cloud customer relationship management (CRM) software designed for startups and fast-growing businesses. As a market leader, Netsuite CRM has been helping organizations master customer relationships with their best-in-class services like lead management, sales force automation, marketing automation, and customer service management. The software's real-time analytics and ... read more about NetSuite CRMContact vendorN/A25% in Lead Management Software
NetHunt CRM is a well-known online sales force automation tool allowing you to control your sales pipeline. Expanding target audiences and acquiring the market is easy with this CRM, as the device has advanced modules like lead generation and management. Managing leads, organizing data, nurturing customer relations, monitoring sales pipeline, and closing more deals is easier with the NetHunt cust ... read more about NetHunt CRM$24 Per Month14 Days25% in Lead Management Software
SuiteCRM’s revolutionary Hosted Service ends per-user charging, ends charging for premium features & ends vendor lock-in. Take back control & scale CRM throughout your business at massively reduced cost without fear of hidden charges. Know your customer by creating a central repository for all your customer data enabling you to gain key insights that can be used to enhance and nurture your busin ... read more about SuiteCRMContact vendor30 Days33% in Lead Management Software
Nutshell is an all-in-one solution for businesses of all types. The CRM solution assists the sales and marketing teams of B2B businesses in closing deals successfully with features like sales forces automation, email marketing, and lead management. This customer relationship management software integrates with Google workspace, Mailchimp, Slack, and Microsoft office emails and calendars. Free tech ... read more about Nutshell CRM$19 Per Month14 Days25% in Lead Management Software
Consumers are already exchanging millions of messages with businesses every day — is your sales team ready for the revolution? Kommo adds a whole set of messaging apps to your arsenal, equipping your reps to respond lighting-fast to hot leads and drive more sales. The best part? Now you can write to leads on the messaging app they prefer from the comfort of the lead card. No more app switching. ... read more about Kommo$15 Per MonthAvailable20% in Lead Management Software
Highrise is a simple CRM, built by Basecamp and launched on March 20, 2007. Over the past 11 years, it’s grown to become a multi-million dollar business with a loyal customer base. Highrise is the just-right, more thoughtful way to track leads and manage follow-ups in the office or on the go. Other tools are too cumbersome or require too many steps. Highrise is the just right, more thoughtful w ... read more about Highrise$24.00 Per Month30 Days50% in Lead Management Software
Freeagent is a perfect CRM software for small businesses to streamline workforce management with unlimited user access. This customized software flawlessly integrates task and project management for automation and monitors sales operations. The automated lead generation software assembles leads and stores extensive data using contact management. This way, it becomes easy for the sales team to acce ... read more about Freeagent CRM$35 Per MonthN/A17% in Lead Management Software
Buyer's Guide to Lead Management Software
Generating a high number of leads is an achievement for marketing teams. But, what if the team is not able to convert the leads into customers? The cost of generating leads becomes a liability for the business. Lead generation is one of the top concerns that businesses of all sizes face today.
Here, the use of the best lead management software comes into the picture.
This buyer's guide to lead management software covers all the topics relating to lead management tools and how you should select one to get the most out of it. Let’s start with the basic concept of lead management and move on to in-depth information about lead management systems helping you make the right purchase decision.
What Is Lead Management?
Lead management is a process that includes capturing leads, tracking their behavior and activities, segmenting & qualifying these leads, and consistently putting in marketing efforts to convert them into customers. The primary objective of efficient lead management is to drive customers through the sales funnel until they reach the point where they make the purchase decision. If your business is generating leads but is not managing it properly, you would probably fail to provide exceptional customer services and ultimately lose sales opportunities.
Thus, it becomes necessary to follow a systematic approach toward a lead management process to ensure the business's sustainability and growth. To have a better understanding of lead management, let's examine the different components of the lead management process.
What Are The Components Of Lead Management Process?
Planning marketing strategies to acquire leads is the first step in any lead management process. The target audience is approached using outbound and inbound marketing strategies including email marketing, social media marketing, SEO, webinars, and other paid advertising methods. When the audience responds to any of these marketing efforts, leads are generated.
The next step after generating leads is to identify and score those leads based on their purchasing decision authority, budget, and willingness to convert. Scoring the leads is important as it helps in prioritizing and executing personalized marketing strategies to ensure maximum conversions.
The qualified leads are then distributed to sales and marketing personnel with complete information about their demographics, age, preferences, etc. so that they can put the right efforts to convert those leads into loyal customers.
The sales and marketing teams then nurture those leads with a high possibility of conversion by following up with them through email or phone calls. Lead nurturing requires implementing the efforts that educate the clients about the products/services like providing demonstrations, free trials, etc., making them ready for purchase.
Here, the lead management process comes to an end where the leads get converted into customers.
What Are The Challenges Of Managing Leads Efficiently?
The lead management process seems simple when, in theory, but practically becomes complex when the number of leads cumulates consistently. Below are some challenges that businesses usually face during the process of lead management.
Some leads that do not become immediate sales opportunities leak out of the funnel due to a lack of time devoted to those leads. These leads are not nurtured efficiently, and thus they end up lying in your CRM and maybe become your competitors' opportunities. When the number of leads is high, it becomes difficult to answer equally to all the leads. This is where many qualified leads get segmented as unqualified leads, resulting in losing sales opportunities.
Following up with the leads is one of the most significant activities that can shorten the sales cycle. But, many times, sales and marketing professionals miss following up with many leads due to a lack of interest or overload with the number of leads they receive every day. Missed follow-ups mean lost sales opportunities, and that ultimately leads to financial loss for the business organization.
It becomes highly important to keep the leads engaged with the different options in products and services, pricing packages, etc. so that they make immediate purchase decisions. But, engaging leads is not as simple as it sounds to be due to constantly increasing competition and awareness among the buyers. It requires meaningful and consistent interactions with the audience to improve the engagement of the audience. Many times sales and marketing teams fail to do that due to scarcity of time, energy, and resources, which adversely affects the business profitability.
A lead management solution can help in overcoming these challenges to a great extent. So, let's go through what exactly is lead management software and its capabilities that can take your business to the next level.
What Is Lead Management Software?
Lead management software is also known as lead generation software, and lead tracking software that minimizes the human efforts required to generate, track, identify, nurture, engage, and convert the leads. It automates many tasks relating to lead management, eliminating flaws, and closing more deals effortlessly. It simplifies the process of organizing and streamlining the sales pipeline, analyzing critical data relating to sales, making informed strategic decisions, and achieving desired conversion rates.
Earlier, the sales and marketing teams had to put a lot of human effort and invest their time to get all these jobs done manually. Now, with the help of a lead management system, they can automate and schedule their follow-up emails, qualify and identify leads quickly, and immediately put their ideas into action. The lead management solution also helps evaluate the sales performance of each team member based on different dimensions, ensuring they meet their sales goals effectively and grow their business.
Let's have a glimpse at the capabilities of lead management software that can help modern businesses survive and grow exponentially.
What Are The Capabilities of a Lead Management Software?
A business lead software can be a single source of information for your sales and marketing personnel. They don't have to manually juggle between files, folders, and excel spreadsheets to find the information they require. Using the best lead management tools, they can have access to all the information at their fingertips.
A lead management system helps you follow a systematic process that enables you to qualify the leads accurately based on their purchasing authority, budget, and many other factors. This systematic approach eliminates the lead leakage problem and helps you make the most out of the generated leads.
Tracks Lead Activities
The best lead management software allows you to track your leads' activities including their emails and conversations with the sales & marketing team. Approaching the leads with a personalized strategy based on their activities can delight the leads, help improve conversions, and improve the profitability of the business organization.
The leads that are not sales-ready require consistent nurturing and building relationships. A lead management system can schedule emails and social media posts that help nurture leads and engage them with your brand. This ultimately leads to increased sales and growth of the business.
When you launch a marketing campaign, there are so many leads pouring in, and handling them all equally becomes a tedious job. In such a situation, you may miss out on approaching many leads with your offers. The lead management system ensures efficient follow-ups with every lead by sending reminders and notifications, helping you to improve efficiency in follow-ups.
So, these were the basic capabilities of a business lead software. These capabilities can vary depending on the type of lead management solution you choose. Let's look at different types of lead management tools based on functionality, deployment, and price.
What Are The Different Types of Lead Management Software?
Many lead management tools have basic features that allow only storing and managing information when it comes to functionality. Whereas, there are robust lead management apps with features that allow the categorization of leads, automate email marketing and social media campaigns, track and monitor lead behavior, and manage the entire sales cycle.
So, while you select your lead management solution, check that it is compatible with your business workflow and processes. For that reason, many businesses opt for customizable lead management apps, whereas others go for readymade lead management solutions that are available to use immediately. Let's have basic information about each of them.
i) Readymade Lead Management Software
As the name suggests, readymade lead management software is a tool that includes predetermined features that cannot be tweaked. Readymade lead management solutions can be on-premise or cloud-based. You need to just install or sign up to start using the readymade lead management system instantly.
ii) Customizable Lead Management Software
There are many free and open-source lead management tools that you can install and customize as per your business requirements. You need to possess the technical expertise to customize this type of lead management system to get the maximum benefit from it. Many companies hire software development companies or freelancers to get a lead management system built suiting to their business workflow and logic.
i) On-Premise Lead Management Software
On-premise lead management software is the type of software that can be installed on your server and operated within your business premises. When it comes to deploying on-premise lead management tools, you need to have proper infrastructure and technical staff to maintain and manage its updates regularly. You have three options if you are planning to deploy an on-premise lead management software -
- Download free and open source lead management software and get it customized by your technical staff to make it work as per your business requirements
- Hire a software development company or freelancer to build a lead management solution that can be hosted and managed on your server within your organization’s premises
- Purchase a license of a readymade lead management software, get it deployed on your organization’s server
ii) Cloud-Based Lead Management Software
The cloud-based lead management system, also known as online lead management software, is hosted on the software vendor's server. You don't need to worry about its installation, maintenance, and upgrading. The vendor takes care of that. All you need is an internet-aided device to use the cloud-based software from any place at any time.
i) Paid Lead Management Software
Whether you are buying the license copy of a lead management software or hiring a software development company for getting your lead management software built, you need to invest a considerable amount in owning the software. In the case of cloud-based software, you need to pay a monthly/yearly subscription to use the lead management platform. The lead management purchase decision would be based on your business requirements and budget.
ii) Freemium Lead Management Software
Freemium lead management software is free to use for a certain period or with limited features and users. You can go for this option if you need to check the software features and whether it includes all the functionality that your business requires. It is always better to make purchase decisions by testing a freemium version of the lead management platform.
iii) Free Lead Management Software
The open-source lead management solutions are free to download and can be customized as per your requirements. Also, there is certain cloud-based lead management software like EngageBay and LeadFeeder providing free pricing options with limited features. This free lead tracking software perfectly suits startups and small-sized businesses with minimum requirements.
Why Should Businesses Use Lead Management Software?
As per the research report, the lead management software market is likely to grow at a CAGR of 17.39% during the period 2017-22. The reason behind that is the need for large-scale client management among business organizations.
Lead management software is a tool that most successful businesses use these days to improve and scale their sales & marketing processes and manage their leads flawlessly. Below are some benefits that businesses derive from implementing lead management software.
Focusing on Quality Leads
The CRM lead management platform allows you to segment the leads based on their purchasing authority, preferences, and budget. This segmentation allows you to identify qualified leads that are sales-ready and approach them with personalized offers leading to improved sales and profitability.
Engaging with the Right Context
Lead software stores complete information about the leads and communication carried out with them in a centralized location. This helps the sales and marketing teams approach the leads with the right context and better conversion rates.
The sales lead management software automates the entire lead management process like sending emails, notifications & reminders, launching marketing campaigns, etc., allowing the sales & marketing teams to focus on planning successful strategies that yield results.
With the help of sales lead software, the sales and marketing teams can access crucial information about the leads, such as their contact information, buying intentions, purchasing authority, budget, etc. This enables them to respond quickly and accurately to the leads and increase the chances of conversions.
The sales lead management software allows you to identify the marketing platforms and strategies, bringing better results in terms of quality leads and conversions. This helps in planning effective marketing strategies for the future, and that leads to increased sales and ROI.
The lead software provides insights into important information about different aspects like the success ratio of different marketing campaigns, buyers' behavior, etc. helping in measuring performance. This helps in making improvements to the processes and workflows benefitting your business financially.
What Are The Factors To Be Considered While Selecting a Lead Management Software?
Easy to Use
A user-friendly lead generation software would encourage your sales and marketing team to adopt it quickly and get things done with minimum human efforts. This would save time and help them focus on strategic and revenue-generating tasks, helping you improve the business organization's productivity and profitability.
Just ensure that you get the required support from your software vendor until your team is comfortable and fully operational with the lead management software. If you have chosen cloud-based software, then you need not worry about the implementation support.
This is the most important criteria most buyers look for. The price of the software should be worth the features and functionality it provides. Moreover, it should also fit into your budget. If you are not confident with the lead management software functionality, go for a freemium version first and then make the purchase decision.
Before you purchase a lead management software, you need to check whether the vendor of that software provides prompt customer support or not. Check the customer reviews about the same and choose the software with exceptional after-sale support to ensure a smooth lead management process in your organization.
Most of the lead management software includes a dashboard providing a glance view of metrics that you want to check frequently. You need to ensure that the lead management software you have chosen allows you to customize the dashboard according to your preferences and easy-to-view charts and bar graphs allow you to grab insights that you require.
Switching between different applications to get a task done can be a tedious job. The right integrations within your lead management software can help you get different tasks from a single interface. The integration with different tools would also allow you to import/export required data and save your time spent in manual data entry. Thus, you need to ensure that the lead management software you choose includes the capability of integrating other tools you are currently using in your business.
In this fast-paced business environment, when most of the tasks are done using mobile devices, why not manage leads. If you are required to manage your leads and monitor the activities of your sales and marketing team, even while you are traveling and moving places, you need to ensure that the lead management software you choose is mobile-friendly.
What Are The Latest Trends In Lead Management Software?
To stay ahead of the competition, achieve the impossible, and set unique benchmarks, you need to adopt future-ready lead management software. For that, you need to consider the below-mentioned latest trends in lead management software.
Chatbots can provide 24/7 customer support, and so have become quite popular among brands these days. Chatbots have enabled businesses to answer the queries of the leads at any time with minimized human efforts. Thus, you need to ensure that the lead management software you purchase can integrate with chatbots as most businesses these days are implementing chatbots on their website to nurture leads and provide exceptional customer service.
The number of people using voice search is growing steadily, and you need to ensure that the lead management software is compatible with this new trend. Through voice search, people post context-specific long-tail keywords, and that should be considered while executing lead capturing strategies using your lead management software.
As per recent research, 90% of US consumers find personalized marketing very or somewhat appealing. You need to make sure that the lead management software you choose includes the features that support you in implementing personalized marketing efforts and approaching your leads in a personalized manner.
People these days prefer watching videos rather than reading text. Videos have taken a prominent place in social media marketing. The lead management software you select should be compatible enough to execute this trend within your digital marketing efforts.
These days, marketers are using Artificial Intelligence in identifying the quality of the leads and implementing better decision-making strategies. The use of AI in lead management may not be new, but it is evolving and becoming more popular. AI focuses more on probabilistic decision making and thus helps businesses make their sales & marketing processes highly accurate & effective.
Machine learning is based on data science that can be used to optimize and improve the performance of marketing campaigns. It can also help in qualifying leads in a much more effective manner and allow high-level decision-making with ease. Implementing machine learning in your lead management process means future-proofing your business and achieving heights more than your expectations.
How Much Can A Lead Management Software Cost?
The cost of the lead management software depends on the features it includes and its deployment. There are many lead management systems available, starting from $1/month to $1000/one-time subscription charges.
For example, Miraget Leads is available at $1/month, whereas Salesmate CRM is at $12/month, LeadSquared at $150/month, and LeadSpedia at $1000/month. Depending on your features requirement and budget, you can select the best one.
If you are not comfortable with monthly subscription plans, you can go for a Lead scrape which is available at $97/year, or Integrate at $9995/year, depending on your business requirements and budget.
The businesses do not prefer many times, monthly, and yearly subscription plans. They prefer to pay one time and own the subscription. There are lead management software like Teknovate CRM at $750 and DigitalCRM at $1000 one-time subscription charges that you can consider.
Most of these lead management solutions available at subscription-based prices include free trial options to try using them before making a purchase decision.
If investing in new software is not on your list right now, you can select a free and open-source lead management software that can be customized and implemented without investing a considerable amount. In this case, you may need to spend on the required infrastructure and remuneration to your technical team.
Why Refer GoodFirms’ List Of The Best Lead Management Software?
Still in a dilemma about which lead management software would suit you in terms of price and functionality? We would recommend you to go through the list of the best lead management tools curated by the GoodFirms team because -
- GoodFirms follows a systematic approach toward listing software and services based on various important parameters and selects only those that are best in terms of emerging technologies and techniques.
- Besides providing detailed information about each lead management software, GoodFirms' also includes authentic and legit reviews that would help you make smart purchasing decisions.
- GoodFirms is considered one of the most trusted research firms as we update the details about the software, services, and reviews, frequently helping you access the latest and authoritative information.
The Key Takeaways
Generating leads is not enough; you also require to have an effective process to manage them to gain more conversions. Lead management software can manage innumerable leads generated from multiple marketing campaigns, whether online or offline. Streamline all the interactions with your leads, score, qualify them efficiently, and ensure that you gain maximum conversions with minimum effort.
We hope that this buyer's guide to lead management software has helped you select the right lead management system as per your requirements. You can also contact our experts & consultants to get more information on this subject.