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Best Lead Management Software & Tools (Free & Premium)

Searching for reliable lead management software to streamline your sales process pipeline? GoodFirms has curated a list of the best lead management systems to meet your needs. With sophisticated lead tracking software, your sales team will be equipped with detailed company and contact records, including a complete history of communication. Access accurate data and gain key insights into different customers, products, and services across various locations - all in one place. Explore the lead management software options below, each accompanied by detailed software information and user reviews to aid your assessment.

Rankings updated: Jul 12, 2025
483 Software

Here is the Top Lead Management Solutions List

  • Marketable LLC

    5.0 1 Review Verified

    Marketable LLC brings to you real-time solutions for the most intricate challenges in lead management for all kinds of businesses. Be it any type of lead acceptance, routing, sales, and distribution requirement, ... read more about Marketable LLC

    Marketable LLC Review

    Benefitted By This Software reviewed by: Janice Porto
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Lead Management Software

    Features
    • Campaign Management
    • Contact Management
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Operations Management
    • Sales Tracking
    • Source Tracking

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    Knowledge Base
    • Help Guides
    • Video Guides
    • On-Site Training

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Zoho CRM

    4.3 72 Reviews Verified

    Zoho CRM is one of the top preferred customer relationship management systems for its powerful features, user-friendly interface, and easy adaptation. small businesses, startups, and large-scale enterprises can use Zoho CRM software ... read more about Zoho CRM

    Zoho CRM Reviews

    Zoho CRM offers great integrations with other services that easily allow us to extend the platform’s functionality reviewed by: Davin Joseph, CEO at My Enamel Pins
    Entry Level Price
    $14 Per Month
    Free Trial
    15 Days
    Pricing Type
    Per User
    20% in Lead Management Software

    Features
    • Campaign Management
    • Contact Management
    • Email Integration
    • Lead Capture
    • Lead Distribution
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Pipeline Management
    • Sales Tracking
    • Source Tracking

    Key Details
    Industries
    • Accounting
    • Financial-services
    • Logistics-supply-chain
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Case Studies
    • On-Site Training

    Reviews
    What User‘s Say
    Best CRM Software
    Arvind Upadhyay, Digital Marketing Manager
    Zoho CRM is very easy to use and is perfect for small businesses as well
    Radhika Gupta, Founder at One Digital Land
    Zoho CRM is pretty easy to use and has excellent customer service logistics
    Helena Salazar, Sales Executive at Remote Teams Solutions
    Review Summary
    Well, I have already used Freshsales but the workflow feature of Zoho CRM is the best in the world. There is not any comparison of Zoho CRM. Really!
    Arvind Upadhyay
    Arvind Upadhyay, Digital Marketing Manager

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 15 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Standard
    $14 Per Month

    Integration
    Integrated With
    • WooCommerce
    • Xero
    • Google Drive
    • KrispCall
    Visit website

  • Pipedrive

    4.4 29 Reviews Verified

    Pipedrive CRM solution is designed for small to large enterprises. This advanced customer relationship management software has a user-friendly interface covering all CRM capabilities like lead management, sales force automation, marketing automation, ... read more about Pipedrive

    Pipedrive Reviews

    Pipedrive Experience reviewed by: Marketing Executive at SAN Logistik Park
    Entry Level Price
    $12 Per Month
    Free Trial
    14 Days
    Pricing Type
    Per User
    10% in Lead Management Software

    Features
    • Campaign Management
    • Contact Management
    • Email Integration
    • Lead Capture
    • Lead Distribution
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Pipeline Management
    • Reporting & Analytics
    • Sales Tracking
    • Source Tracking

    Key Details
    Industries
    • Accounting
    • Logistics-supply-chain
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog

    Reviews
    What User‘s Say
    A Powerful and User-Friendly CRM for Sales Teams
    SANeForce, Digital Marketing at SANeForce
    Pipedrive utilizes a machine learning sales assistant, which is highly accurate.
    Thomas Hawkins, CEO at Electrician Apprentice HQ
    Pipedrive has helped us enhanced our overall business and sales performance
    Emma Gordon, Founder at USSalvageYards
    Review Summary
    Pipedrive is an intuitive and feature-rich CRM that streamlines sales processes efficiently. Pipedrive has been a game-changer in managing our sales pipeline effectively. Its visual interface, automation features, and seamless integrations make it a great tool for tracking leads and closing deals. The ability to customize pipelines and automate tasks has significantly improved productivity. While the platform is excellent for small to mid-sized businesses, larger enterprises may find some limitations in advanced reporting and customization. Pipedrive offers a highly intuitive drag-and-drop interface, making it easy to manage deals and track progress. The automation features, such as email follow-ups and activity reminders, help ensure that no lead is missed. The integration with third-party apps like Slack, Zapier, and Google Workspace enhances collaboration and workflow automation.
    SANeForce
    SANeForce, Digital Marketing at SANeForce

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $12 Per Month

    Integration
    Integrated With
    • Zapier
    • Slack
    • Stripe Billing
    • QuickBooks Online Advanced
    • Asana
    • Trello
    Visit website

  • Keap

    4.0 13 Reviews Verified

    Keap CRM software is a robust client management and marketing automation software designed for small businesses and startups to govern all CRM activities from one dashboard. The system is powered by features ... read more about Keap

    Keap Reviews

    Keap helps us to obtain constructive sales leads for our business reviewed by: Jonathan Tian at Credityelp
    Entry Level Price
    $249 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    20% in Lead Management Software

    Features
    • Contact Management
    • Email Integration
    • Lead Capture
    • Lead Nurturing
    • Lead Scoring
    • Pipeline Management
    • Sales Tracking
    • Source Tracking

    Key Details
    Industries
    • Accounting
    • Information-technology-services
    • Logistics-supply-chain
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Chat
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog

    Reviews
    What User‘s Say
    Keap honest review
    Aman, Owner at Keap
    Email marketing Tool
    Jarrod Partridge, Founder at F1 Chronicle
    Clone yourself
    Al Guertin, Managing Franchise Partner at Expedia CruiseShipCenters Ottawa
    Review Summary
    Using Keap has been a generally positive experience. As an all-in-one CRM and marketing automation tool, it provides a lot of value for small businesses and entrepreneurs. The interface is clean and intuitive, making it easy to get started even for users with limited technical experience. The platform's ability to automate repetitive tasks, manage customer data, and streamline communications is something that really sets it apart from other CRMs. However, it does have a learning curve, especially when it comes to more advanced features like workflow automation and email marketing campaigns. The support documentation is quite helpful, but I found that I needed to spend some time experimenting with the different tools to fully understand their capabilities.
    Aman
    Aman, Owner at Keap

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Quote Based
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Standard
    $249 Per Month
    Visit website

  • Flowlu

    5.0 3 Reviews Verified

    Flowlu CRM software is tailored for small businesses seeking to streamline sales operations, with a special emphasis on project and task management. This all-in-one business management system provides essential tools for making ... read more about Flowlu

    Flowlu Reviews

    Flowlu is a modern work management software that offers professional online tools for high-level project and product management. reviewed by: Taylor Santos
    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Usage Based
    5% in Lead Management Software

    Features
    • Contact Management
    • Email Integration
    • Lead Capture
    • Lead Distribution
    • Lead Nurturing
    • Lead Segmentation
    • Pipeline Management
    • Sales Tracking
    • Source Tracking

    Key Details
    Industries
    • Accounting
    • Airlines-aviation
    • Alternative-dispute-resolution
    • Alternative-wmedicine
    • Animation
    • Apparel-fashion
    • Architecture-planning
    • Arts-crafts
    • Automotive
    • Aviation-aerospace
    • Banking
    • Biotechnology
    • Broadcast-media
    • Building-materials
    • Business-supplies-equipment
    • Capital-markets
    • Chemicals
    • Civic-social-organization
    • Civil-engineering
    • Commercial-real-estate
    • Computer-network-security
    • Computer-games
    • Computer-hardware
    • Computer-networking
    • Computer-software
    • Construction
    • Consumer-electronics
    • Consumer-goods
    • Consumer-services
    • Cosmetics
    • Dairy
    • Defense-space
    • Design
    • Education-management
    • E-learning
    • Electrical-electronic-manufacturing
    • Entertainment
    • Environmental-services
    • Events-services
    • Executive-office
    • Facilities-services
    • Farming
    • Financial-services
    • Fine-art
    • Fishery
    • Food-beverages
    • Food-production
    • Fundraising
    • Furniture
    • Glass-ceramics-concrete
    • Government-administration
    • Government-relations
    • Graphic-design
    • Health-wellness-fitness
    • Higher-education
    • Hospital-health-care
    • Hospitality
    • Human-resources
    • Import-export
    • Individual-family-services
    • Industrial-automation
    • Information-services
    • Information-technology-services
    • Insurance
    • International-affairs
    • International-trade-development
    • Internet
    • Investment-banking-venture
    • Investment-management
    • Judiciary
    • Law-enforcement
    • Law-practice
    • Legal-services
    • Legislative-office
    • Leisure-travel
    • Libraries
    • Logistics-supply-chain
    • Luxury-goods-jewelry
    • Machinery
    • Management-consulting
    • Marketing-advertising
    • Market-research
    • Mechanical-or-industrial-engineering
    • Media-production
    • Medical-device
    • Medical-practice
    • Mental-health-care
    • Mining-metals
    • Motion-pictures-film
    • Museums-institutions
    • Music
    • Nanotechnology
    • Newspapers
    • Nonprofit-organization-management
    • Oil-energy
    • Online-publishing
    • Outsourcing-offshoring
    • Package-freight-delivery
    • Packaging-containers
    • Paper-forest-products
    • Performing-arts
    • Pharmaceuticals
    • Philanthropy
    • Photography
    • Plastics
    • Political-organization
    • Primary-secondary
    • Printing
    • Professional-training
    • Program-development
    • Public-policy
    • Public-relations
    • Public-safety
    • Publishing
    • Railroad-manufacture
    • Ranching
    • Real-estate
    • Recreational
    • Renewables-environment
    • Research
    • Restaurants
    • Retail
    • Security-investigations
    • Shipbuilding
    • Sporting-goods
    • Sports
    • Staffing-recruiting
    • Supermarkets
    • Telecommunications
    • Textiles
    • Translation-localization
    • Transportation-trucking-railroad
    • Utilities
    • Venture-capital
    • Veterinary
    • Warehousing
    • Wholesale
    • Wireless
    • Writing-editing
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Email
    • Chat
    • Weekdays
    Training
    • Webinar
    • In-person
    • Documentation
    Knowledge Base
    • Help Guides
    • Video
    • Blogs
    • Webinars
    • Case Studies
    • Use Cases

    Reviews
    What User‘s Say
    Flowlu is a cloud-based collaboration software that allows businesses to manage tasks, and projects from anywhere.
    Alvin Buckley
    Flowlu is a cloud-based CRM to manage leads and contacts and track new sales opportunities.
    Nydia Oliver
    Review Summary
    This software is great!! So easy to enter information and schedules. This solution keeps me very productive! I have a tendency to try to tackle too much at once and end up with an overwhelming number of unfinished tasks. I like the fact that I can share the tasks and lists with anyone just by using their email addresses.
    Alvin Buckley
    Alvin Buckley

    Packages
    Pricing Type
    • Usage Based
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo Get Free Trial

    Integration
    Integrated With
    • Google Drive
    • Zendesk Support
    • Jira
    • Intuit Mailchimp
    • Calendly
    • JivoChat
    • PayPal
    • Stripe Billing
    • Square
    • Skrill
    • Twilio
    Visit website

  • noCRM

    Lead management software (SaaS) built for salespeople. Unlike a traditional CRM system, noCRM boosts productivity by allowing sales reps to create leads in seconds (email, mobile, business card, websites, spreadsheet) and manage ... read more about noCRM

    Entry Level Price
    $10 Per Month
    Free Trial
    15 Days
    Pricing Type
    Flat Rate
    100% in Lead Management Software

    Features
    • Campaign Management
    • Email Integration
    • Lead Capture
    • Lead Distribution
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Operations Management
    • Source Tracking

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • On-Site Training

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 15 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $10 Per Month
    Visit website

  • LeadSimple

    LeadSimple offers a specialized lead management system designed to help small businesses automate their sales process and close more deals. LeadSimple's CRM gives property managers the critical tools they need to communicate ... read more about LeadSimple

    Entry Level Price
    $65 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    50% in Lead Management Software

    Features
    • Contact Management
    • Lead Capture
    • Lead Distribution
    • Pipeline Management
    • Sales Tracking

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Quote Based
    Vendor pricing page
    Available Packages
    Standard
    $65 Per Month
    Visit website

  • Method CRM

    5.0 1 Review

    Method:CRM is a fully-featured customer relationship management software solution for small businesses. The software is packed with enterprise-level CRM functionalities like contact management, lead management, and sales management, allowing users to strengthen ... read more about Method CRM

    Method CRM Review

    Method CRM is a web-based and quick book integrated software for growing businesses to maximize productivity. reviewed by: Dennis Manwaring
    Entry Level Price
    $25 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    33% in Lead Management Software

    Features
    • Contact Management
    • Lead Distribution
    • Lead Nurturing
    • Lead Segmentation
    • Pipeline Management
    • Operations Management
    • Sales Tracking
    • Source Tracking

    Key Details
    Industries
    • Accounting
    • Information-technology-services
    • Logistics-supply-chain
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $25 Per Month
    Visit website

  • Freshsales

    4.0 5 Reviews Verified

    Freshsales cloud-based CRM software is a 360-degree customer relationship management tool that enables users with core sales management and support activities. This fully-featured CRM system is customizable and accessible on mobile. Freshsales ... read more about Freshsales

    Freshsales Reviews

    Comprehensive CRM tool which blends in with your organizational needs reviewed by: Stella Scott, Co-founder at EasyPaydayLoan
    Entry Level Price
    $9 Per Month
    Free Trial
    Available
    Pricing Type
    Per User
    20% in Lead Management Software

    Features
    • Campaign Management
    • Contact Management
    • Email Integration
    • Lead Capture
    • Lead Distribution
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Pipeline Management
    • Sales Tracking
    • Source Tracking

    Key Details
    Industries
    • Accounting
    • Logistics-supply-chain
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog

    Reviews
    What User‘s Say
    Freshsales is cost-effective and has a very easy learning curve
    Madilyn Hill, CEO at Truepersonfinder
    Most affordable CRM with best features and functionalities
    Gautham Ramakrishnan, Head of Marketing at Zomentum
    Great software
    Scott Krieger, Creative Director & Web Developer at Studio 54
    Review Summary

    We Truepersonfinder are using Freshsales for our organization. We haven't had to invest heavily in training. There is a free plan as well that helped us to find out about its real-time viability before investing it hugely. We use it daily to track the customer journey and ticket dispersal. Its AI, Freddy, guides us to close a deal that has high potential. It really saves us time and effort in closing a deal. While we mostly loved it, we missed the internet-scraping lead generation feature during its use.

    Madilyn Hill
    Madilyn Hill, CEO at Truepersonfinder

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Free Trial
    • Available Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Standard
    $9 Per Month
    Visit website

  • ActiveCampaign

    4.5 31 Reviews Verified

    ActiveCampaign CRM software is built considering every stage of the customer journey. The software provides a customized dashboard to fit any size B2B, B2C, and eCommerce businesses. This AI-integrated software offers end-to-end ... read more about ActiveCampaign

    ActiveCampaign Reviews

    ActiveCampaign’s intuitive interface and robust feature set, we can quickly create custom email sequences reviewed by: Sarah Gibson, Director at Proactive Healthcare
    Entry Level Price
    $15 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    10% in Lead Management Software

    Features
    • Contact Management
    • Email Integration
    • Lead Capture
    • Lead Distribution
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Pipeline Management
    • Reporting & Analytics
    • Sales Tracking

    Key Details
    Industries
    • Accounting
    • Computer-software
    • E-learning
    • Financial-services
    • Health-wellness-fitness
    • Logistics-supply-chain
    • Marketing-advertising
    • Professional-training
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • On-Site Training

    Reviews
    What User‘s Say
    Active Campaign is super easy to manage complex email marketing campaigns
    Rakshit Panchal, Marketing Specialist at Sydney Digital Agency
    I would recommened ActiveCampaign for your business and experience the best results.
    Jon Torres, Founder at Jon Torres
    Its automation features are amazing
    David Bell, Cybersecurity Editor at COUNTRYVPNS
    Review Summary

    We at Sydney Digital Agency use Active Campaign for email automation to send emails frequently about our blogs and the latest updates of our services for the last three years. It's super easy to manage complex email marketing campaigns. You can also segment campaigns according to your services by including tags and lists. When you require to scale up, it's quite pricey.

    Rakshit Panchal
    Rakshit Panchal, Marketing Specialist at Sydney Digital Agency

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Standard
    $15 Per Month
    Visit website

  • Lusha

    4.0 1 Review

    Add Lusha's extension to your browser, and be amazed by who you can reach. Our accurate contact details make it super easy to get personal with even the most unreachable prospects. It's ... read more about Lusha

    Lusha Review

    Lusha is our preferred lead generation software that comes in handy to help sales and HR pros and teams. reviewed by: Stephen Curry, CEO at CocoSign
    Entry Level Price
    $22.45 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Lead Management Software

    Features
    • Contact Management
    • Email Integration
    • Lead Capture
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Sales Tracking
    • AI Features

    Key Details
    Industries
    • Accounting
    • Information-services
    • Information-technology-services
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Premium
    $22.45 Per Month
    Visit website

  • HubSpot CRM

    4.4 117 Reviews Verified

    Hubspot is a popular CRM software solution packed with customer service features for businesses of all sizes. The software unifies all the customer-centric services to a single platform, like marketing, sales, lead ... read more about HubSpot CRM

    HubSpot CRM Reviews

    Unleashing the Power Mailchimp reviewed by: Sachin Kumar, Social Media Marketing Manager at kamala Farms
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    15% in Lead Management Software

    Features
    • Campaign Management
    • Contact Management
    • Lead Capture
    • Lead Distribution
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Pipeline Management

    Key Details
    Industries
    • Accounting
    • Logistics-supply-chain
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Online Training

    Reviews
    What User‘s Say
    A Powerful CRM for Marketing and Sales Alignment
    John Alexander
    HubSpot is too good!
    Arvind Upadhyay, Digital Marketing Manager
    HubSpot is a holy grail CRM software for any business
    Ibrahim Mawri, Founder at Electric Ride Lab
    Review Summary
    HubSpot CRM has been an essential tool in streamlining our inbound marketing and sales processes. Its user-friendly interface, seamless automation, and deep integrations with other tools make it a go-to choice for managing customer relationships. The platform is intuitive, making it easy to track leads, nurture them with automated workflows, and gain valuable insights through its analytics.
    John Alexander
    John Alexander

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page
    Visit website

  • Salesforce CRM

    4.3 51 Reviews Verified

    As a complete solution for CRM, Salesforce has been helping organizations transform from cost centers to growth engines with its exclusive services like lead management, sales force automation, sales forecasting, marketing, etc. ... read more about Salesforce CRM

    Salesforce CRM Reviews

    Salesforce is designed for companies with larger sales staff and more complex business models. reviewed by: Omer Usanmaz, CEO & Co-Founder at Qooper
    Entry Level Price
    $25 Per Month
    Free Trial
    30 Days
    Pricing Type
    Per User
    15% in Lead Management Software

    Features
    • Contact Management
    • Lead Distribution
    • Lead Nurturing
    • Lead Segmentation
    • Pipeline Management
    • Sales Tracking
    • Source Tracking

    Key Details
    Industries
    • Accounting
    • Logistics-supply-chain
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Case Studies
    • On-Site Training

    Reviews
    What User‘s Say
    Made the jump up and never looked back
    Michelle Wu, CMO at Priority Home Buyers
    Salesforce CRM's robust features allows us to manage entire business with just a few clicks.
    Vartika Kashyap, Chief Marketing Officer at ProofHub
    It is extremely powerful, very intuitive and easy to use
    Frederic P. Lebeuf, Owner/Founder at Bombing Science
    Review Summary

    We at Priority Home Buyers switched from Podio last year and the difference is 10fold uin terms of KPI tracking and sales automation. I wouldn't recommend it unless you are hyper focused on keeping your call metrics organized in one place, and are operating primarily outbound as a real estate investor. But for us it worked wonders.

    Michelle Wu
    Michelle Wu, CMO at Priority Home Buyers

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Standard
    $25 Per Month
    Visit website

  • Simply CRM

    5.0 44 Reviews Verified

    Our mission is to make it simple for you to run your business. At Simply we have a hand picked team of professional individuals. We are all dedicated to develop and provide ... read more about Simply CRM

    Simply CRM Reviews

    Offers easy solution to integrate the third party software and services reviewed by: Chris Medley at ERA Realty
    Entry Level Price
    $15 Per Month
    Free Trial
    14 Days
    Pricing Type
    Per User
    33% in Lead Management Software

    Features
    • Contact Management
    • Lead Capture
    • Lead Nurturing
    • Lead Segmentation
    • Pipeline Management
    • Sales Tracking

    Key Details
    Industries
    • Education-management
    • Hospital-health-care
    • Human-resources
    • Nonprofit-organization-management
    • Retail
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog

    Reviews
    What User‘s Say
    Easy to manage and work with Simply
    Kelly Hadous, Sales Specialist at Socage
    A pathfinder to complex business processes, optimization thoroughly and quickly
    Kornelius Bendt
    Cool tool to meet our online learning platform ongoing needs
    Ronil Agletcha
    Review Summary
    A handy tool that can make your business go with ease. The ideal part of this tool is the automation and business connections. The price comparison is satisfying and competitive too.
    Kelly Hadous
    Kelly Hadous, Sales Specialist at Socage

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $15 Per Month

    Integration
    Integrated With
    • Intuit Mailchimp
    Visit website

  • Solid Performers CRM

    4.9 36 Reviews Verified

    Solid Performers CRM is one of the very few SAAS CRM Software which is capable of performing multiple functions which, includes lead management, Lead Followup Management, Client Management, Client Followup management, Lead ... read more about Solid Performers CRM

    Solid Performers CRM Reviews

    Great tool and I really like their chatbot reviewed by: Vishnu
    Entry Level Price
    $15 Per Month
    Free Trial
    Available
    Pricing Type
    Per User
    14% in Lead Management Software

    Features
    • Campaign Management
    • Contact Management
    • Lead Capture
    • Lead Distribution
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Pipeline Management
    • Sales Tracking

    Key Details
    Industries
    • Construction
    • Education-management
    • Hospital-health-care
    • Human-resources
    • Real-estate
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • Chat
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • On-Site Training

    Reviews
    What User‘s Say
    Good for Small and Medium Scale Enterprises
    Sadik Basha
    Simple and great CRM tool
    Alwin
    A nice product for small and medium scale enterprises
    Sam S
    Review Summary
    I work with a 100+ team members and this system is suitable to match our requirement. But, I am not sure whether it can handle a team of 1000+ users. I think it has got the capability.
    Sadik Basha
    Sadik Basha

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • Available Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Standard
    $15 Per Month

    Integration
    Integrated With
    • Zapier
    Visit website

  • Marketo Engage

    4.2 30 Reviews Verified

    Marketo, Inc., offers the leading Engagement & marketing automation Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform ... read more about Marketo Engage

    Marketo Engage Reviews

    It's one of the most mature programs with a comprehensive feature set reviewed by: Timothy Woods, Owner/Director/Editor at Carnivore Style
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    25% in Lead Management Software

    Features
    • Contact Management
    • Lead Capture
    • Lead Nurturing
    • Lead Segmentation
    • Sales Tracking

    Key Details
    Industries
    • Computer-software
    • Financial-services
    • Information-technology-services
    • Internet
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Windows
    • Mac
    Support
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • On-Site Training

    Reviews
    What User‘s Say
    Marketo is perhaps one of the best-known marketing automation tools
    Brandon Lee, Content Specialist & Owner at Reptile Maniac
    Marketo allows us to automate marketing tasks and run social media management
    Eva Tian, Growth Strategy Manager at Mynd
    Marketo is one of the most developed solutions for marketing and sales
    Raine Gui, Founder & Creative Director at Model Chic
    Review Summary

    We Reptile Maniac use Marketo Engage. A key component of marketing automation tools is the provision of analytics features to determine the success of an entire campaign across channels. These features measure the impact of campaigns on marketing team KPIs and campaign ROI and the impact of campaigns on the company’s revenue. It’s one of the most mature tools, with a full suite of features that help marketers manage email campaigns and provide excellent tools for sales teams. Marketo is great for companies that are going to make use of the tool’s many features that go beyond basic marketing automation.

    Brandon Lee
    Brandon Lee, Content Specialist & Owner at Reptile Maniac

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page

    Integration
    Integrated With
    • Salesforce CRM
    • Microsoft 365
    Visit website

  • monday.com

    4.3 25 Reviews Verified

    Monday.com is a cloud-based Work OS, where teams create workflow apps in minutes to run their processes, projects, and everyday work. Teams shape their workflows and projects, code-free, with a platform that ... read more about monday.com

    monday.com Reviews

    The platform is an affordable workflow platform for small business reviewed by: Jared Bauman, Co-Founder at 201 Creative
    Entry Level Price
    $0 Per Month
    Free Trial
    Available
    Pricing Type
    Per User
    5% in Lead Management Software

    Features
    • Contact Management
    • Email Integration
    • Lead Capture
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Pipeline Management
    • Reporting & Analytics
    • Sales Tracking
    • Source Tracking

    Key Details
    Industries
    • Accounting
    • Banking
    • Design
    • Financial-services
    • Management-consulting
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    • In-person
    • Documentation
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • On-Site Training
    • Academy
    • Community

    Reviews
    What User‘s Say
    monday.com makes our team collaboration, daily operations easier
    Manjuri Dutta, Content Editor at HR Stacks
    Monday.com has given our employees faster and easier access to their tasks
    Anthony Martin, Founder and CEO at Choice Mutual
    Monday.com has become an integral part of managing the sales process for our company
    Stephen Skeel, Co-founder and Executive Producer at 7 Wonders Cinema
    Review Summary

    Our team at HR Stacks have been using monday.com to manage our content flow and daily operations. The software makes it easier for our team to communicate quickly and keep everyone in the team about the progress of work. We use the product to plan, collaborate and communicate about various tasks. While some of our team members took time to understand the interface, it is a very handy solution to manage our daily operations.

    Manjuri Dutta
    Manjuri Dutta, Content Editor at HR Stacks

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Free Trial
    • Available Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page Try Software Demo
    Available Packages
    Basic
    $12 Per User
    Standard
    $14 Per User
    Pro
    $24 Per User
    Visit website

  • Bitrix24

    4.5 17 Reviews Verified

    Highly secure, turnkey intranet solution for small and medium-sized businesses designed for effective collaboration, communication, social networking, business process, and knowledge management. Allows better knowledge continuity by moving data from network silos ... read more about Bitrix24

    Bitrix24 Reviews

    Bitrix24 has a user-friendly approach to project management and communication which has simplified our daily operations. reviewed by: Audrey Hodges
    Entry Level Price
    $49 Per Month
    Free Trial
    15 Days
    Pricing Type
    Flat Rate
    5% in Lead Management Software

    Features
    • Contact Management
    • Lead Capture
    • Lead Nurturing
    • Lead Segmentation
    • Pipeline Management
    • Reporting & Analytics
    • Sales Tracking
    • Source Tracking

    Key Details
    Industries
    • Accounting
    • Banking
    • Business-supplies-equipment
    • Computer-hardware
    • Computer-software
    • Construction
    • Consumer-services
    • Executive-office
    • Financial-services
    • Hospital-health-care
    • Insurance
    • Nonprofit-organization-management
    • Retail
    • Staffing-recruiting
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    • Documentation
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Webinar

    Reviews
    What User‘s Say
    Streamlining Collaboration: A Comprehensive Bitrix24 Review
    Neetika Jain , HR Specialist at Icarus Builders and Developers Pvt. Ltd.
    Bitrix24 has transformed the way we operate by replacing multiple services with a single, integrated ecosystem.
    Anonymous
    Bitrix24 is just awesome software and makes my work so much easier.
    Rahul Sharma
    Review Summary

    Using Bitrix24 has been an illuminating experience in streamlining collaboration and boosting productivity within our team. The platform's multifaceted features offer a comprehensive solution for communication, project management, and CRM. The intuitive interface makes navigation effortless, while the wide array of tools caters to diverse needs, from task delegation and file sharing to time tracking and client management. The integration of communication channels like chat, video conferencing, and email within a unified platform fosters seamless interaction among team members, reducing the need for external applications. Additionally, the customizable workflows and automation options have significantly optimized our processes, saving time and minimizing errors. Overall, Bitrix24 has proven to be an invaluable asset in enhancing efficiency and fostering collaboration within our organization.

    Neetika Jain
    Neetika Jain , HR Specialist at Icarus Builders and Developers Pvt. Ltd.

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Free Trial
    • 15 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo
    Available Packages
    Standard
    $49 Per Month

    Integration
    Integrated With
    • Intuit Mailchimp
    • Slack
    • Salesforce CRM
    • office365
    • Xero
    • Zapier
    • QuickBooks Online
    • Google Drive
    • HubSpot CRM
    Visit website

  • EngageBay

    4.8 13 Reviews Verified

    EngageBay is a simple, affordable, all-in-one marketing automation software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation ... read more about EngageBay

    EngageBay Reviews

    My handy business tool. reviewed by: Eric F Montera
    Entry Level Price
    $12.74 Per Month
    Free Trial
    N/A
    Pricing Type
    Per User
    8% in Lead Management Software

    Features
    • Campaign Management
    • Contact Management
    • Email Integration
    • Lead Capture
    • Lead Distribution
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Pipeline Management
    • Source Tracking

    Key Details
    Industries
    • Computer-software
    • Consumer-services
    • Education-management
    • E-learning
    • Higher-education
    • Information-technology-services
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog

    Reviews
    What User‘s Say
    Engage Bay has allowed us to automate our brand’s marketing processes which enables us to save time
    Lucia Jensen, CEO at WeLoans
    EngageBay - A Revolutionary all-in-one system
    Crypto13
    EngageBay An Impossible dream - Realized...
    Jo Marian Lumayag
    Review Summary

    We WeLoans have been using Engage Bay since the company started, and it has helped us identify new opportunities, ensure customers are satisfied, and convert our webpage visitors, among other solutions. Engage Bay is the CRM software we use in our company once a week to track our marketing, support, and sales team. In addition, Engage Bay streamlines tracking customer details by allowing us to store unlimited contacts that help us build strong relationships with our clients.

    Lucia Jensen
    Lucia Jensen, CEO at WeLoans

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo
    Available Packages
    Standard
    $12.74 Per Month

    Integration
    Integrated With
    • Zapier
    • Xero
    • mailgun
    • Mandrill
    • Postmark
    • SendGrid
    • PieSync
    Visit website

  • SharpSpring

    4.5 12 Reviews Verified

    SharpSpring is a cloud-based marketing automation platform for marketing agencies and small to mid-sized businesses that rival top competitors with its features, functionalities, and performance. Email is a key aspect of your ... read more about SharpSpring

    SharpSpring Reviews

    Marketers: SharpSpring is the best option to do Digital Marketing. Believe it !!! reviewed by: Luiz Conte, CMO at Inbound Brasil
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    20% in Lead Management Software

    Features
    • Contact Management
    • Email Integration
    • Lead Scoring
    • Lead Segmentation
    • Pipeline Management
    • Reporting & Analytics
    • Sales Tracking
    • Source Tracking

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Infographics
    • Case Studies

    Reviews
    What User‘s Say
    Dynamic tracking and email software
    Brett Downes, Founder | SEO, Link Building Geek at HaroHelpers
    Loyal SharpSpring user for over 5 years
    John Heenan
    Great app at a great price
    Corey Birkmann, Interactive Director at Rebel Interactive
    Review Summary

    Being a founder of HaroHelpers, I use a software called sharp spring . This is a dynamic tracking and email software that sections users depending on what they originally looked at or done on the website.

     Pro’s

     Simple to learn and easy to set up workflows.

    Has fantastic customer support and great demo introductions.

    Integrated with existing software we had.

    Fantastic Value for Money

     Con’s

     It’s a bit buggy and can be hard to work out errors.

    Slows down website more than we’d like due to size of it.
    Brett Downes
    Brett Downes, Founder | SEO, Link Building Geek at HaroHelpers

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page
    Visit website

  • Airtable

    4.5 12 Reviews Verified

    Organize your work your way with Airtable. An all-in-one collaboration software, Airtable combines the power of a relational database with the flexibility and ease of use of a spreadsheet. It works across ... read more about Airtable

    Airtable Reviews

    Airtable is highly recommendable as it is intuitive and user-friendly reviewed by: Ouriell Lemmel, CEO and Founder at WinIt
    Entry Level Price
    $20 Per Month
    Free Trial
    N/A
    Pricing Type
    Per User
    10% in Lead Management Software

    Features
    • Campaign Management
    • Email Integration
    • Lead Capture
    • Lead Distribution
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Pipeline Management
    • Sales Tracking
    • Source Tracking

    Key Details
    Industries
    • Education-management
    • Events-services
    • Financial-services
    • Human-resources
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • On-Site Training

    Reviews
    What User‘s Say
    Airtable is like an advanced spreadsheet that handles simple and complex datasets
    Alex Contes, Co-Founder & SaaS Expert at Review Grower
    Airtable has an intuitive interface and is perfect to serve your team's needs
    Mike Owens, Digital Marketing and Growth Director at Web Hosting Advices
    Airtable is a powerful and centralized tool for any sized organization to track and manage their projects and financial deeds.
    Airtable
    Review Summary

    We Review Grower use Airtable. My preference for project management software goes to Airtable. If your company is currently utilizing Microsoft Excel or Google Sheets for project management but is looking to upgrade, Airtable is the way to go. While its spreadsheet-like interface is its most recognizable feature, it supports additional project views like Kanban card stacks, galleries, grids, calendars, and Gantt/timeline charts. Since it can be easily integrated with other systems, this program is useful for any business that relies heavily on data. Dropbox and Salesforce data imports are supported, for instance. Alternatively, you can collect information from the project's participants, target users, or beneficiaries by making a form and sending them a link. Then, use premade templates and simple drag-and-drop tools to examine data from various angles, monitor data utilization, and plan accordingly.

    Alex Contes
    Alex Contes, Co-Founder & SaaS Expert at Review Grower

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Standard
    $20 Per Month
    Visit website

  • Sugar CRM

    4.0 8 Reviews Verified

    Sugar CRM is a next-generation customer relationship management software solution for all businesses. This flexible, user-centric software allows users to strategize the CRM strategy with core features like customer sales force automation, ... read more about Sugar CRM

    Sugar CRM Reviews

    Solid CRM reviewed by: Zeke Becerra, Regional Sales Manager at Dbvisit Software
    Entry Level Price
    $19 Per Month
    Free Trial
    Available
    Pricing Type
    Flat Rate
    25% in Lead Management Software

    Features
    • Campaign Management
    • Email Integration
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Pipeline Management
    • Sales Tracking

    Key Details
    Industries
    • Marketing-advertising
    • Retail
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Case Studies
    • Whitepapers
    • On-Site Training

    Reviews
    What User‘s Say
    OK CRM for small businesses - still lacking
    Kelly Wasden, Enterprise Accounts at Motivosity
    Great system that can accomplish all the functionalities
    Joseph Sloan, Marketing & Communications Coordinator at Advice Media
    Better than other open source CRMs
    Shailesh Chaudhary, Digital Marketing Executive at Taction Software LLC
    Review Summary

    I want to like SugarCRM but after using it for well over 2 years as both user and admin, I have a real hard time recommending it to any business that is scaling fast. It's clunky in reporting, weird with opportunity creation. They updated the UI a bit, but that basically means they just repurposed the same buttons and added some more color to the overall look and feel. It's definitely an upgrade, but nothing like CopperCRM (Prosperworks) and SalesForce or even Hubspot. It's OK for a small business as they are starting out because it is somewhat easy to navigate, but with the lack or reports and overall clunkiness, I have a hard time recommending when there are so many great CRM's out there to accomplish your needs.

    Kelly Wasden
    Kelly Wasden, Enterprise Accounts at Motivosity

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • Available Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo
    Available Packages
    Standard
    $19 Per Month
    Visit website

  • BAZO

    5.0 5 Reviews Verified

    BAZO app recognizes which company or organization entered your website and what it did on it. BAZO enables you to create individual messages for your visitors, encouraging them to leave their contact ... read more about BAZO

    BAZO Reviews

    BAZO is great :) reviewed by: Dawid Bychawski
    Entry Level Price
    $63 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Lead Management Software

    Features
    • Contact Management
    • Lead Capture
    • Lead Distribution
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Pipeline Management
    • Source Tracking

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Reviews
    What User‘s Say
    BAZO helps to identify even the smallest businesses that visit our website. There is a lot of details about each entry and there is all the data to connect with those visitors. I recommend it for anyone who needs to monitor traffic on websites.
    Rafał Chmura
    Key insights into website traffic
    Bartłomiej Łaciński
    Lead generation must have
    Damian Lawenda
    Review Summary
    Really good, so we recommend it! The services are professional.
    Rafał Chmura
    Rafał Chmura

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $63 Per Month
    Visit website

  • Agile CRM

    4.6 5 Reviews Verified

    Agile CRM is an all-in-one customer relationship management software that automates sales, marketing, and service under one platform. The free version of this affordable next-generation cloud-based SaaS CRM software can be best ... read more about Agile CRM

    Agile CRM Reviews

    Comprehensive software for CRM and Automation tools designed for marketing practice in small and mid-size businesses. reviewed by: Anonyms User
    Entry Level Price
    $9.99 Per Month
    Free Trial
    N/A
    Pricing Type
    Per User
    10% in Lead Management Software

    Features
    • Campaign Management
    • Contact Management
    • Lead Capture
    • Lead Distribution
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Pipeline Management

    Key Details
    Industries
    • Marketing-advertising
    • Retail
    • Wholesale
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Case Studies
    • On-Site Training

    Reviews
    What User‘s Say
    Comprehensive software for CRM and Automation tools designed for marketing practice in small and mid-size businesses.
    Anonyms User
    Agile CRM is an Affordable, Easy-to-Use Platform and has been great for building our business
    Jorge Vivar, Creative Director at Mode
    Decent CRM
    Robin Jennings, Internet Marketing/ Web Consultant at We Push Buttons
    Review Summary
    It is one of the best and easy-to-use tools that allow automating complicated tasks that are helpful for the marketing sector like automating emails and appointment scheduling. It has more knowledge-based functionalities and features like building landing pages, generating reports, capturing forms and customers data precisely and some more features can be added after upgrading to another plan. They provided online training videos to support our work process. Overall, it is a great marketing tool to boost the sales of businesses.
    Anonyms User
    Anonyms User

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page Try Software Demo
    Available Packages
    Standard
    $9.99 Per Month
    Visit website

  • Pardot

    4.4 5 Reviews Verified

    Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Over 150,000 businesses use Pardot ... read more about Pardot

    Pardot Reviews

    Pardot is a marketing automation software that offers email automation & targeted email campaigns for marketing organisations. reviewed by: Anonymous User
    Entry Level Price
    $1250 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    25% in Lead Management Software

    Features
    • Contact Management
    • Email Integration
    • Lead Distribution
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Pipeline Management
    • Reporting & Analytics
    • Sales Tracking

    Key Details
    Industries
    • Computer-software
    • Financial-services
    • Information-technology-services
    • Internet
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Webinars
    • On-Site Training

    Reviews
    What User‘s Say
    Pardot is a beast for those looking to make their campaigns efficient, trackable, and highly effective
    Sheikh Farhan, Founder at SEO LHR
    Solid marketing automation but nothing special
    Bailey Witt
    Great product. Specially if you are using salesforce
    Nicolas Costa Ossa, Director Customer Operations & Account Management at Koombea
    Review Summary

    We SEO LHR have been using Pardot even before the days of its Salesforce acquisition, and it just keeps getting better. It allows users to create and maintain personalized customer experiences driven by behavioral data. From lead management to email marketing, Pardot provides users with an uncomplicated solution for complete marketing automation.

    Sheikh Farhan
    Sheikh Farhan, Founder at SEO LHR

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $1250 Per Month
    Visit website

  • Copper

    4.0 5 Reviews Verified

    Copper CRM software helps businesses focus on growth while taking care of different aspects of sales. It provides automated tools and integrations to regulate recurring tasks and save companies' resources. Customer communication ... read more about Copper

    Copper Reviews

    Getting Better Each Quarter reviewed by: John Ripley, National Seminar Speaker, Federal Employee Retirement Income Expert, Safe Money Advocate at Smarter Retirement Solutions
    Entry Level Price
    $25 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    50% in Lead Management Software

    Features
    • Campaign Management
    • Contact Management
    • Email Integration
    • Lead Capture
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Pipeline Management
    • Operations Management
    • Sales Tracking
    • Source Tracking

    Key Details
    Industries
    • Accounting
    • Information-technology-services
    • Logistics-supply-chain
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Mac
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • On-Site Training

    Reviews
    What User‘s Say
    Amazing Integration with Google Apps
    Ben Camp, CEO at RehabPath
    My Trademark Firm is Organised thanks to Copper
    Brian Goldberg, Founder & Executive Director at Trademark.Ventures International
    Neutral with Copper
    Alex Gary, President at Alex Gary Communications Inc.
    Review Summary
    I love the Google Apps integration, and used Copper (then Prosperworks) for close to 2 years. I ended up getting a really great offer to use a competitor and switched but I would definitely recommend Copper to anyone. I ran into some problems with the email tracking being buggy, and I think their intro price doesn't include enough features to compete well with their competitors.
    Ben Camp
    Ben Camp, CEO at RehabPath

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $25 Per Month
    Visit website

  • LeadSquared

    3.8 5 Reviews Verified

    Leadsquared is a powerful CRM tool for small and large businesses. The CRM tool puts organizations at the top of their customer management strategies with features like marketing automation, lead management, and ... read more about LeadSquared

    LeadSquared Reviews

    LeadSquared is an all-in-one marketing automation solution that allows its users to acquire customers online and manage sales. reviewed by: Anonymous User
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    20% in Lead Management Software

    Features
    • Contact Management
    • Email Integration
    • Lead Capture
    • Lead Distribution
    • Lead Scoring
    • Lead Segmentation
    • Pipeline Management
    • Sales Tracking
    • Source Tracking

    Key Details
    Industries
    • Computer-software
    • Education-management
    • E-learning
    • Financial-services
    • Higher-education
    • Information-technology-services
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Chat
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blogs
    • Case Studies
    • On-Site Training

    Reviews
    What User‘s Say
    LeadSquare is a business friendly CRM which is easy to understand and use.
    Commitbiz, Founder and CEO at Commitbiz LLC
    Great to manage landing pages
    Arpan Shah, Founder at Intricare Technologies
    Simplicity of Leadsquared as a Marekting Automation Software
    Haresh Pansuriya, Digital Marketing Lead at iQlance Solutions
    Review Summary
    We have been using their CRM for lead capturing and nurturing. So far we have converted a good number of leads from cold to hot leads.
    Commitbiz
    Commitbiz, Founder and CEO at Commitbiz LLC

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • ZoomInfo

    3.8 5 Reviews Verified

    ZoomInfo empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of contacts. Find and connect with your ideal customer. ... read more about ZoomInfo

    ZoomInfo Reviews

    Great resource reviewed by: Karen Forester
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    33% in Lead Management Software

    Features
    • Contact Management
    • Lead Capture
    • Lead Scoring
    • Lead Segmentation
    • Sales Tracking
    • Source Tracking

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Case Studies
    • On-Site Training

    Reviews
    What User‘s Say
    Amazing Platform!
    Mariam okla
    ZoomInfo Helps me Close Deals
    Gabby Abbas
    Best tool for clean contacts
    Joe Fuller
    Review Summary

    ZoomInfo is one of the best platforms I have invested in for my Inside Sales team. This has really helped us build up our contact database. We have gotten deeper into accounts that we weren't able to before because of the information we were able to find in ZoomInfo. We have also built relationships with those that we did not have before. Highlight recommend this to anyone interested, especially those in a sales role.

    Mariam okla
    Mariam okla

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • ONTRAPORT

    4.8 4 Reviews Verified

    ONTRAPORT provides a comprehensive business and marketing automation platform targeted at the specific needs of entrepreneurs and small businesses. With ONTRAPORT as their partner, entrepreneurs and small business owners can quickly and ... read more about ONTRAPORT

    ONTRAPORT Reviews

    ONTRAPORT is a business automation software designed to help entrepreneurs to understand the market and manage an online business. reviewed by: Chandler Stephens
    Entry Level Price
    $79 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    25% in Lead Management Software

    Features
    • Campaign Management
    • Contact Management
    • Email Integration
    • Lead Capture
    • Lead Distribution
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Pipeline Management
    • Reporting & Analytics
    • Source Tracking

    Key Details
    Industries
    • Computer-software
    • Education-management
    • Health-wellness-fitness
    • Information-technology-services
    • Management-consulting
    • Marketing-advertising
    • Professional-training
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • On-Site Training

    Reviews
    What User‘s Say
    ONTRAPORT’s marketing automation suite that allows creating automation for any aspect of the customer lifecycle.
    Matt Field
    One of the most robust platforms
    Cynthia Harder, Virtual Assistant and Owner at Simplify Virtual Solutions
    Overall Experience: Great
    Vishal Bhatia
    Review Summary
    This is the best software ever. My experience is very good with it. It has a lot of extensions through Zapier. All features are great. I am using the free plan and this software on the go when I need to check contacts and past conversations or reply using one of the templates. Helps to keep track of your business easily. It is easy to use for me, considering it’s my first exposure to marketing automation software.
    Matt Field
    Matt Field

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $79 Per Month
    Visit website

  • Creatio CRM

    4.8 4 Reviews Verified

    Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. Ready-to-use platform to automate marketing campaigns and lead management workflows with no-code ... read more about Creatio CRM

    Creatio CRM Reviews

    Creatio CRM has effectively streamlined our company processes and enhanced team coordination across multiple offices. reviewed by: Veronika
    Entry Level Price
    $25 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    15% in Lead Management Software

    Features
    • Contact Management
    • Lead Nurturing
    • Lead Scoring
    • Lead Segmentation
    • Pipeline Management
    • Sales Tracking

    Key Details
    Industries
    • Marketing-advertising
    • Retail
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog

    Reviews
    What User‘s Say
    CRM Creatio is low-code SaaS CRM which has a financial service part with a focus on business process management for banks and financial institutions.
    Anonyms User
    The most cost-effective CRM system available, providing all necessary features in one intuitive platform.
    Aluma
    Very dynamic platform that keeps businesses in sync with constantly evolving technologies, enabling rapid customization and automation.
    Valērijs
    Review Summary
    This software solution is best for financial services. Our firm is now able to manage all financial and banking processes. With its low-code platform and BPM technology, our organisation can automate business-related processes. It easily syncs with other software and apps.
    Anonyms User
    Anonyms User

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $25 Per Month
    Visit website

Buyer’s Guide

Buyer's Guide to Lead Management Software

Marketing teams achieve success by generating a high number of leads. But what if the team cannot convert the leads into customers? The cost of generating leads becomes a liability for the business. Lead generation is one of the top concerns businesses of all sizes face today.

Here, using the best lead management software comes into the picture.

This buyer’s guide to lead management software covers all the topics relating to lead management tools and how to select one to get the most out of it. Let’s start with the concept of lead management and move on to in-depth information about lead management systems that help you make the right purchase decision.

What Is Lead Management?

Lead management is a process that includes capturing leads, tracking their behavior and activities, segmenting & qualifying these leads, and consistently putting in marketing efforts to convert them into customers. The primary objective of efficient lead management is to drive customers through the sales funnel until they reach the point where they make the purchase decision. If your business generates leads but is not managing them properly, you will probably fail to provide exceptional customer service and ultimately lose sales opportunities.

Thus, it becomes necessary to follow a systematic approach to lead management to ensure the business's sustainability and growth. To better understand lead management, let's examine the different components of the lead management process.

What Are The Components Of Lead Management Process?

Lead Planning

Planning marketing strategies to acquire leads is the first step in any lead management process. The target audience is approached using outbound and inbound marketing strategies, including email marketing, social media marketing, SEO, webinars, and other paid advertising methods. Leads are generated when the audience responds to any of these marketing efforts.

Lead Scoring

The next step after generating leads is to identify and score those leads based on their purchasing decision authority, budget, and willingness to convert. Scoring the leads is important as it helps prioritize and execute personalized marketing strategies to ensure maximum conversions.

Distributing Leads

The qualified leads are then distributed to sales and marketing personnel with complete information about their demographics, age, preferences, etc., so they can put exemplary efforts into converting those leads into loyal customers.

Nurturing Leads

The sales and marketing teams then nurture those leads with a high possibility of conversion by following up with them through email or phone calls. Lead nurturing requires implementing efforts to educate the clients about the products/services, like providing demonstrations, free trials, etc., to prepare them for purchase.

Conversions

The lead management process ends when the leads get converted into customers.

What Are The Challenges Of Managing Leads Efficiently?

The lead management process seems simple in theory, but it becomes complex when the number of leads accumulates consistently. Below are some challenges that businesses usually face during lead management.

Lead Leakage

Some leads that do not become immediate sales opportunities leak out of the funnel due to a lack of time devoted to those leads. These leads are not nurtured efficiently; thus, they lie in your CRM and may become your competitors' opportunities. When the number of leads is high, it becomes difficult to answer all the leads equally. This is where many qualified leads get segmented as unqualified, resulting in losing sales opportunities.

Missed Follow-Ups

Following up with the leads is one of the most significant activities that can shorten the sales cycle. But, many times, sales and marketing professionals miss following up with many leads due to a lack of interest or overload with the number of leads they receive daily. Missed follow-ups mean lost sales opportunities, ultimately leading to financial loss for the business organization.

Lacking Engagement

It becomes highly important to keep the leads engaged with the different options in products and services, pricing packages, etc., so that they make immediate purchase decisions. However, engaging leads is not as simple as it sounds due to constantly increasing buyer competition and awareness. It requires meaningful and consistent interactions with the audience to improve engagement. Many times, sales and marketing teams fail to do that due to a scarcity of time, energy, and resources, which adversely affects business profitability.

A lead management solution can greatly help overcome these challenges. So, let's examine what exactly lead management software is and its capabilities that can take your business to the next level.

What Is Lead Management Software?

Lead management software, also known as lead generation and tracking software, minimizes the human efforts required to generate, track, identify, nurture, engage, and convert leads. It automates many tasks related to lead management, eliminating flaws and closing more deals effortlessly. It simplifies organizing and streamlining the sales pipeline, analyzing critical sales data, making informed strategic decisions, and achieving desired conversion rates.

Earlier, the sales and marketing teams had to put in much human effort and invest their time to complete all these jobs manually. Now, with the help of a lead management system, they can automate and schedule their follow-up emails, qualify and identify leads quickly, and immediately put their ideas into action. The lead management solution also helps evaluate the sales performance of each team member based on different dimensions, ensuring they meet their sales goals effectively and grow their business.

Let's glimpse the capabilities of lead management software that can help modern businesses survive and grow exponentially.

What Are The Capabilities of a Lead Management Software?

Streamlines Information

Business lead software can be a single source of information for your sales and marketing personnel. They don't have to manually juggle files, folders, and Excel spreadsheets to find the information they require. They can access all the information at their fingertips using the best lead management tools.

Qualifies Leads

A lead management system helps you follow a systematic process that enables you to qualify the leads accurately based on their purchasing authority, budget, and many other factors. This systematic approach eliminates the lead leakage problem and helps you make the most out of the generated leads.

Tracks Lead Activities

The best lead management software allows you to track your leads' activities, including their emails and conversations with the sales and marketing team. Approaching the leads with a personalized strategy based on their activities can delight them, help improve conversions, and improve the profitability of the business organization.

Nurturing Leads

Leads that are not sales-ready require consistent nurturing and building relationships. A lead management system can schedule emails and social media posts to help nurture leads and engage them with your brand. This ultimately leads to increased sales and business growth.

Efficient Follow-Ups

When you launch a marketing campaign, many leads pour in, and handling them all equally becomes a tedious job. In such a situation, you may miss out on approaching many leads with your offers. The lead management system ensures efficient follow-ups with every lead by sending reminders and notifications, helping you improve efficiency in follow-ups.

So, these were the basic capabilities of a business lead software. These capabilities can vary depending on the lead management solution you choose. Look at different lead management tools based on functionality, deployment, and price.

What Are The Different Types of Lead Management Software?

A. Functionality

Many lead management tools have basic features that allow only storing and managing information when it comes to functionality. On the other hand, robust lead management apps with features will enable the categorization of leads, automate email marketing and social media campaigns, track and monitor lead behavior, and manage the entire sales cycle. 

So, while you select your lead management solution, check that it is compatible with your business workflow and processes. Therefore, many businesses opt for customizable lead management apps, whereas others go for readymade lead management solutions that are available immediately. Let’s have basic information about each of them.

i) Readymade Lead Management Software

As the name suggests, readymade lead management software includes predetermined features that cannot be tweaked. Readymade lead management solutions can be on-premise or cloud-based. You need to install or sign up to start using the system instantly.

ii) Customizable Lead Management Software

There are many free and open-source lead management tools that you can install and customize according to your business requirements. You need to possess the technical expertise to customize this type of lead management system to get the maximum benefit from it. Many companies hire software development companies or freelancers to build a lead management system that suits their business workflow and logic.

B. Deployment

i) On-Premise Lead Management Software

On-premise lead management software is the type of software that can be installed on your server and operated within your business premises. When deploying on-premise lead management tools, you must have proper infrastructure and technical staff to maintain and manage its updates regularly. You have three options if you are planning to deploy an on-premise lead management software -

  1. Download free and open-source lead management software and get it customized by your technical staff to make it work as per your business requirements
  2. Hire a software development company or freelancer to build a lead management solution that can be hosted and managed on your server within your organization’s premises
  3. Purchase a license of a readymade lead management software, get it deployed on your organization’s server

ii) Cloud-Based Lead Management Software

The cloud-based lead management system, or online lead management software, is hosted on the software vendor’s server. You don’t need to worry about its installation, maintenance, and upgrading - the vendor handles that. All you need is an internet-aided device to use the cloud-based software from anywhere at any time.

C. Price

i) Paid Lead Management Software

Whether buying a licensed copy of a lead management software or hiring a software development company to build your lead management software, you need to invest a considerable amount in owning the software. You must pay a monthly/yearly subscription for cloud-based software to use the lead management platform. The lead management purchase decision would be based on your business requirements and budget.   

ii) Freemium Lead Management Software

Freemium lead management software is free to use for a certain period or has limited features and users. You can choose this option to check the software’s features and whether it includes all the functionality your business requires. It is always better to make purchase decisions by testing a freemium version of the lead management platform.

iii) Free Lead Management Software

Open-source lead management solutions are free to download and can be customized according to your requirements. Specific cloud-based lead management software, like EngageBay and LeadFeeder, provide free pricing options with limited features. This free lead-tracking software perfectly suits startups and small businesses with minimum requirements.

Why Should Businesses Use Lead Management Software?

As per the research report, the lead management software market is likely to grow at a CAGR of 17.39% during the period 2017-22. The reason behind that is the need for large-scale client management among business organizations.

Lead management software is a tool that most successful businesses use these days to improve and scale their sales & marketing processes and manage their leads flawlessly. Below are some benefits that businesses derive from implementing lead management software.

Focusing on Quality Leads

The CRM lead management platform allows you to segment the leads based on their purchasing authority, preferences, and budget. This segmentation will enable you to identify qualified and sales-ready leads and approach them with personalized offers, leading to improved sales and profitability.

Engaging with the Right Context

Lead software stores complete information about the leads and communication with them in a centralized location. This helps the sales and marketing teams approach the leads with the proper context and improves conversion rates.

Improving Productivity

The sales lead management software automates the entire lead management process, such as sending emails, notifications, reminders, launching marketing campaigns, etc., allowing the sales and marketing teams to focus on planning successful strategies that yield results.

Responding Quickly

Sales lead software helps sales and marketing teams access crucial information about leads, such as their contact information, buying intentions, purchasing authority, budget, etc. This enables them to respond quickly and accurately to leads and increases the chances of conversions.

Increasing ROI

The sales lead management software allows you to identify marketing platforms and strategies, bringing better results in terms of quality leads and conversions. This helps in planning effective marketing strategies for the future, which leads to increased sales and ROI.

Measuring Performance

The lead software provides insights into important information about different aspects, like the success ratio of different marketing campaigns, buyers' behavior, etc., helping in measuring performance. This helps in making improvements to the processes and workflows, benefiting your business financially.

What Are The Factors To Be Considered While Selecting a Lead Management Software?

Easy to Use

A user-friendly lead generation software would encourage your sales and marketing team to adopt it quickly and get things done with minimum human effort. This would save time and help them focus on strategic and revenue-generating tasks, helping you improve the business organization's productivity and profitability.

Implementation Support

Ensure you get the required support from your software vendor until your team is comfortable and fully operational with the lead management software. If you have chosen cloud-based software, you need not worry about the implementation support.

Price

This is the most important criterion most buyers look for. The price of the software should be worth the features and functionality it provides. Moreover, it should also fit into your budget. If you are not confident with the lead management software functionality, go for a freemium version first and then make the purchase decision.

Customer Support

Before you purchase lead management software, you need to check whether the vendor provides prompt customer support. Check customer reviews about the same and choose the software with exceptional after-sale support to ensure a smooth lead management process in your organization. 

Dashboard

Most lead management software includes a dashboard that provides a glance view of metrics that you want to check frequently. You need to ensure that the lead management software you have chosen allows you to customize the dashboard according to your preferences and that easy-to-view charts and bar graphs will enable you to grab the insights you require.

Integrations

Switching between different applications to get a task done can be a tedious job. The right integrations within your lead management software can help you get other tasks from a single interface. Integrating different tools would also allow you to import/export required data and save time on manual data entry. Thus, you need to ensure that the lead management software you choose includes the capability of integrating other tools you are currently using in your business.

Mobile-Friendly

In this fast-paced business environment, where most tasks are done using mobile devices, why not manage leads? If you are required to manage your leads and monitor the activities of your sales and marketing team, even while you are traveling and moving places, you need to ensure that the lead management software you choose is mobile-friendly.

What Are The Latest Trends In Lead Management Software?

You must adopt future-ready lead management software to stay ahead of the competition, achieve the impossible, and set unique benchmarks. For that, you need to consider the below-mentioned latest trends in lead management software.

Chatbots

Chatbots can provide 24/7 customer support, and so they have become quite popular among brands these days. They have enabled businesses to answer leads' queries at any time with minimized human efforts. Thus, you need to ensure that the lead management software you purchase can integrate with chatbots, as most businesses these days are implementing chatbots on their websites to nurture leads and provide exceptional customer service.

Voice Search

The number of people using voice search is growing steadily, and you need to ensure that your lead management software is compatible with this new trend. People post context-specific long-tail keywords through voice search, which should be considered while executing lead-capturing strategies using your lead management software.

Personalization

As per recent research, 90% of US consumers find personalized marketing very or somewhat appealing. You need to ensure that the lead management software you choose includes the features that support you in implementing customized marketing efforts and approaching your leads in a customized manner.

Video Marketing

These days, people prefer watching videos rather than reading text. Videos have taken a prominent place in social media marketing. The lead management software you select should be compatible enough to execute this trend within your digital marketing efforts.

Artificial Intelligence

These days, marketers are using Artificial Intelligence to identify the quality of leads and implement better decision-making strategies. The use of AI in lead management may not be new, but it is evolving and becoming more popular. AI focuses more on probabilistic decision-making and thus helps businesses make their sales and marketing processes highly accurate and effective.

Machine Learning

Machine learning is based on data science and can optimize and improve the performance of marketing campaigns. It can also help in qualifying leads more effectively and allow high-level decision-making with ease. Implementing machine learning in your lead management process means future-proofing your business and achieving heights beyond your expectations.

How Much Can A Lead Management Software Cost?

The cost of the lead management software depends on the features it includes and its deployment. There are many lead management systems available, starting from $1/month to $1000/one-time subscription charges.

For example, Miraget Leads is available for $1/ month, whereas Salesmate CRM is $12/month, LeadSquared is $150/month, and LeadSpedia is $1000/month. You can select the best one based on your features, requirements, and budget.

If you are not comfortable with monthly subscription plans, you can choose a Lead Scrape, which is available at $97/year, or Integrate, which is available at $9995/year, depending on your business requirements and budget.

The businesses do not prefer many times, monthly, and yearly subscription plans. They like to pay one time and own the subscription. There is lead management software like Teknovate CRM at $750 and DigitalCRM at $1000 one-time subscription charges that you can consider.

Most of these lead management solutions, which are available at subscription-based prices, include free trial options so that users can try them before making a purchase decision.

If investing in new software is not on your list right now, you can select a free and open-source lead management software that can be customized and implemented without investing a considerable amount. In this case, you may need to spend on the required infrastructure and remuneration for your technical team.

Why Refer GoodFirms’ List Of The Best Lead Management Software?

Still, there is a dilemma about which lead management software would suit you in terms of price and functionality. We would recommend you to go through the list of the best lead management tools curated by the GoodFirms team because -

  • GoodFirms follows a systematic approach toward listing software and services based on various important parameters and selects only the best in emerging technologies and techniques.
  • Besides providing detailed information about each lead management software, GoodFirms also includes authentic and legitimate reviews to help you make smart purchasing decisions.
  • GoodFirms is considered one of the most trusted research firms. We update details about software, services, and reviews frequently, helping you access the latest and authoritative information.

The Key Takeaways

Generating leads is not enough; you must also have an effective process for managing them to gain more conversions. Lead management software can manage innumerable leads generated from multiple marketing campaigns, whether online or offline. Streamline all interactions with your leads, score and qualify them efficiently, and ensure that you gain maximum conversions with minimum effort.

We hope that this buyer's guide to lead management software has helped you select the right lead management system for your requirements. You can also contact our experts and consultants for more information on this subject.

Related Categories

CRM Software
Marketing Automation Software
Referral Software
Email Marketing Software
Quoting Software
Social Media Marketing Software
Social Media Management Software
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How to Rank Higher on Google & AI Search Engines: An Actionable Framework and Holistic Approach SEO Software

How to Rank Higher on Google & AI Search Engines: An Actionable Framework and Holistic Approach

ABSTRACT:  Whether customers search via AI search engines like SearchGPT or through Google, the search results will vary majorly depending on the inputs ... Read research article

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