385 Softwares
Lead Management Software

Best Lead Management Software

Searching for reliable lead management to aid your sales process pipeline? For such service-seekers, GoodFirms curates a list of best Lead Management Software that can be employed for the purpose. With a sophisticated lead management system, your sales force would be well-equipped with the detailed company and contact records, which includes a complete history of communication. At one place get accurate data, and eventually, key insights for different customers, products and services at different locations. Check out this lead management software, that could serve your efforts. Each of the below-listed lead management systems is provided with software details and user reviews to help your assessment.

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List of the Best Lead Management Software | Best Lead Management System
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List of the Best Lead Management Software | Best Lead Management System

Marketable LLC
1

Marketable LLC

Lead trading platform.

Marketable LLC brings to you real-time solutions for the most intricate challenges in lead management for all kinds of businesses. Be it any type of lead acceptance, routing, sales, and distribution requirement, Marketable LLC knows how to keep things most sorted for you. It has cutting edge marketing intelligence in affiliate tracking, conversion tracking and all kind of tracking. Managing your c... read more

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N/A
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DigitalCRM
2

DigitalCRM

CRM Software

DigitalCRM customer relationship management software automates sales workflow and helps businesses capture more leads. It has features such as lead management, reports and analytics, contact management, sales funnel management, and many more. DigitalCRM software lets you visualize the complete sales pipeline and its elements such as customers acquired, the customer lost, on-going negotiation, etc.... read more

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30 Days
$1000/One-time
Pipedrive
3

Pipedrive

Designed to keep you selling

Pipedrive CRM software is an advanced customer relationship management solution for all types of businesses. You can track your performance, prioritize deals, and forecast revenue using Pipedrive CRM. It has features to manage leads, track client communications, custom chatbots, automate repetitive tasks, AI-enabled automation, performance insights, metrics and reports, data security modules, and ... read more

Rodrigo Rojas Fernandez
“”
Rodrigo Rojas Fernandez, Founder & CEO at TIMEHUNTER
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Available
Free version
Keap
4

Keap

Step up to all-in-one CRM, sales, & marketing automation software.

Keap is on a mission to simplify growth for millions of small businesses. For 15 years, Keap has been helping small businesses get organized so they can deliver great service and close more business. Today the pioneer of CRM and marketing automation software for small businesses serve more than 200,000 users globally with its Infusionsoft and Keap products. Keap is headquartered in Chandler, Arizo... read more

Al Guertin
“Clone yourself ”
Al Guertin, Managing Franchise Partner at Expedia CruiseShipCenters Ottawa
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N/A
$39/Month
Sugar CRM
5

Sugar CRM

Top Rated for Customer Experience.

SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) software solution on the market. We are the industry’s leading company focused exclusively on customer relationship management (CRM), lead management & marketing automation software. Helping our clients build a unique customer experi... read more

Shailesh Chaudhary
“Better than other open source CRMs”
Shailesh Chaudhary, Digital Marketing Executive at Taction Software LLC
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Available
Free version
monday.com
6

monday.com

Simplify the way your team works.

Monday.com is the new name of a product previously known as dapulse, namely one of the market’s leading collaboration and communication apps for teams. It syncs all information in a single, accessible hub, and empowers agents and team members to make important decisions together. Thanks to its compactness

Ryan O'Donoghue
“It had almost all of the features we wanted”
Ryan O'Donoghue, Co-Founder and Head web developer at Rycob Media
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14 Days
$39/Month
Copper
7

Copper

CRM Software Built For Google & G-Suite

Copper is a new kind of productivity CRM that's designed to do all your busywork, so you can focus on building long-lasting business relationships. From the start, we have believed in delivering a different kind of CRM: one that’s user-centric, works in the tools you use, and ultimately makes building and growing lasting business relationships easier.

Brian Goldberg
“My Trademark Firm is Organised thanks to Copper”
Brian Goldberg, Founder & Executive Director at Trademark.Ventures International
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14 Days
$19.00/Month
BAZO
8

BAZO

Get more business contacts from your site

BAZO app recognizes which company or organization entered your website and what it did on it. BAZO enables you to create individual messages for your visitors, encouraging them to leave their contact details.

Dawid Bychawski
“BAZO is great :)”
Dawid Bychawski
Visit website
N/A
$71/Month
EngageBay
9

EngageBay

All in one CRM software.

EngageBay is a simple, affordable, all-in-one marketing automation software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails and automate your marketing funnel through marketing automat... read more

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Available
Free version
Freshsales
10

Freshsales

Your sales force needs a better CRM.

Freshworks CRM software is an AI-based customer relationship management software used for lead-scoring, sending a targeted email, activity capture, and finding sales leads. With over 40k customers, Freshworks is an inexpensive professional CRM software that requires minimal customization. It is super easy to set up, and it tracks everything from customer interactions to sales activities. Freshwork... read more

Gautham Ramakrishnan
“Most affordable CRM with best features and functionalities”
Gautham Ramakrishnan, Head of Marketing at Zomentum
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21 Days
$12/Month
LeadSquared
11

LeadSquared

Lead Conversion Platform for Your Business.

LeadSquared is marketing automation software and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely - to people, marketing activities, lead sources, products, and locations. 

Haresh Pansuriya
“Simplicity of Leadsquared as a Marekting Automation Software”
Haresh Pansuriya, Digital Marketing Lead at iQlance Solutions
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15 Days
$150/Month
Round Robin Distributor
12

Round Robin Distributor

Intelligent . Quick . Efficient Inbound Distributor for Sales & Service Teams

Round Robin Distributor (RRD) helps Sales & Service teams automate their lead and case distribution wrapped as a 100% native Salesforce solution (your data is completely secured) and Lightning-enabled. The app incorporates features like customizable lead & case distribution logic, user absence and deactivation handling, relationship-based assignment, team, and user capping to handle the inbound vo... read more

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30 Days
$16/Month
Leads
13

Leads

Close more leads faster

Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs.

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Available
Free version
Agile CRM
14

Agile CRM

All-in-One CRM Software

Agile CRM is a robust cloud-based customer relationship management software that integrates core functionalities of sales, marketing, service, and web engagement platforms into a single unified solution. Trusted by thousands of small to medium businesses across multiple industries, Agile CRM offers a massive set of features including project management, contact management, scheduling, sales and ma... read more

Michael DeLon
“”
Michael DeLon, President, Paperback Expert | Positioning Experts for Business Growth at Paperback Expert
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Available
Free version
ONTRAPORT
15

ONTRAPORT

All Your Marketing Automation Tools in One Place

ONTRAPORT provides a comprehensive business and marketing automation platform targeted at the specific needs of entrepreneurs and small businesses. With ONTRAPORT as their partner, entrepreneurs and small business owners can quickly and easily start, systemize and scale their businesses on a powerful platform integrating the marketing, sales and business applications they need, when they need it. ... read more

C
“One of the most robust platforms”
Cynthia Harder, Virtual Assistant and Owner at Simplify Virtual Solutions
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90 Days
$79.00/Month
amoCRM
16

amoCRM

The world’s first messaging-powered CRM.

amoCRM is the world's first messaging-powered CRM. Multi-channel communication lets you converse through messengers, emails, and calls from a single app. Now every interaction with your customers can be a personalized one-on-one dialogue. Plus managers love its powerful analytics, reporting and automation tools. It's the perfect messenger-based sales solution for entrepreneurs and SMBs.

InsightWhale
“Good”
InsightWhale
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14 Days
$15.00/Month
Growbots
17

Growbots

The Only Platform You Need to Fully Automate Outbound Sales

Growbots is an all in one solution for driving predictable revenue growth. With our AI-based platform, anyone who needs to generate leads, from sales to marketing, can reach out to hundreds of potential customers in minutes. Salespeople are freed up to interact directly with customers and create more business, instead of slogging through the tedious and time-consuming process of manual prospecting... read more

J
“Growbots for outreach emails”
Johannes Rastas, Affiliate Marketing Manager at Supermetrics
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N/A
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ActiveConversion
18

ActiveConversion

Make Sales & Marketing Work

ActiveConversion makes sales and marketing work for industrial companies. Our combination of software and services helps manufacturers, distributors, and industrial service providers make the most of existing efforts by generating more leads and identifying the best opportunities. With a diverse customer base across North America, we help industrial companies generate more business opportunities i... read more

Mr Sparks
“Poorly managed marketing agency with a mediocre software product.”
Mr Sparks, Director of Digital Marketing at Sparks Company
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14 Days
Contact Vendor
 iBuildApp
19

iBuildApp

App Builder Software

Creating your mobile app for Android and iPhone for free is easier than ever. iBuildApp app maker software allows building apps in a matter of minutes, no coding required! With the iBuildApp App Maker, one mobile app is all it takes to reach your customers. You can develop a single app for iPhone, Android phones and tablets. iBuildApp App Builder software allows businesses to develop mobile apps i... read more

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N/A
$23.40/Month
NetSuite CRM
20

NetSuite CRM

Redefine Your Customer Relationships

NetSuite CRM is the only cloud solution that delivers a real-time, 360-degree view of your customers. NetSuite CRM provides a seamless flow of information across the entire customer lifecycle—from lead all the way through opportunity, sales order, fulfillment, renewal, upsell, cross-sell and support. In addition to offering traditional CRM capabilities such as SFA, customer service management an... read more

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Genoo
21

Genoo

Build relationships; get more sales.

Genoo’s flagship product, Genoo Marketing Automation software, was released later in 2008 and quickly earned acclaim from a growing community of users. Continuous commitment to serving the real business objectives of customers, listening to their wants, and delivering what they need has become Genoo’s stock-in-trade.

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30 Days
$199.00/Month
CRM Creatio
22

CRM Creatio

The most agile CRM platform to accelerate sales, marketing, service and operations

CRM Creatio is a comprehensive full-fledge application to accelerate marketing, sales, and service that can be deployed as standalone products, or as a bundle on a single CRM platform. Creatio is a unique synergy of unified CRM and intelligent BPM platform that connects the dots between marketing, sales and customer service. Midsize and large organizations can now efficiently manage the complete c... read more

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14 Days
Contact Vendor
Leadscampus
23

Leadscampus

Unlimited Sales Leads

At Leadscampus we are convinced that relationships are the lifeblood of every business. The bigger your network of prospects, the greater your chances of making sales. Our lead and customer relationship management (CRM) offers are designed to help your business close more sales. You can also do this with over eighty percent (80%) efficiency. Successful salesmen understand that for sales to happen,... read more

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N/A
$100/Month
LeadManager
24

LeadManager

Lead Management Software for Faster Sales Growth.

When buyers show interest, quick response and an appropriate level of persistence are essential to staying ahead of the competition. Velocify LeadManager was built specifically for sales teams that operate with a sense of urgency. It puts the right lead in front of the right salesperson at the right time.

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N/A
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noCRM
25

noCRM

Lead management software that really helps salespeople.

When using standard CRM software your productivity is reduced as you waste time filling out "paperwork" with uncritical information diverting you from your primary goal: acquiring new customers! no CRM.io keeps you in touch with your prospects at key moments of the sales cycle, eliminating the risk of missing an important opportunity!

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15 Days
$10/Month
Follow Up Boss
26

Follow Up Boss

Respond Faster, Do More Follow Up, Set More Appointments, Close More Deals.

Follow Up Boss Real Estate Software instantly assigns your leads directly to your agents based on the rules and flow you choose and specify, including price, zip code, round robin and First to Claim.

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14 Days
$119/Month
ClinchPad
27

ClinchPad

Close leads faster. Clinch more deals.

ClinchPad is a deal focused CRM that enables you to close deals faster. It is simple to use, a web-based application built for small teams who are looking to transition from a cluster of spreadsheets to a more organized way of tracking leads. It has all the features required to make your team more efficient and allows you to track your leads, collaborates with your team members, track performance,... read more

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N/A
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LeadMethod
28

LeadMethod

THE #1 CHANNEL PARTNER ENGAGEMENT PLATFORM.

Powerful lead management software for manufacturers that sell through distribution. Increase communication, visibility, & revenue with LeadMethod.

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N/A
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Vymo
29

Vymo

Higher Sales Productivity.

Ensure effective lead management and seamless customer onboarding. Vymo’s Lead Management System allows you to manage your lead funnel, from lead generation through acquisition and post-sales service.

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N/A
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Salesmate CRM
30

Salesmate CRM

All in one sales management software

Salesmate is a truly intelligent sales CRM helps sales reps be more productive, increases their sales and engage deeply with their customers. Salesmate helps businesses close more deals faster. With Salesmate, it got easier for businesses manage their pipeline, save time at all stages of the sales cycle and win new customers without breaking their back on busywork.

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15 Days
$12/Year
PlanPlus Online
31

PlanPlus Online

Productivity Software System for Leaders

We are a personal and planning system based on methodology practices. We offer cloud-based CRM solutions for all planning and organization situations. All-in-one Business Software for Collaboration and Customer Relationship Management. Includes modules for Sales Automation, Email Marketing, Customer Support, Project Management, Website Integration, and surveys.

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N/A
$12.00/Year
Clodura
32

Clodura

Clodura - Lead Generation with the power of AI

Clodura is a sales pipeline intelligence platform that uses machine learning to find high-value prospects that are more likely to close.Directly find customers with Clodura's AI Powered B2B Lead generation Automation and Sales Intelligence platform, World's most advanced Customer Search Engine.

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7 Days
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Delta Sales CRM
33

Delta Sales CRM

A complete sales life cycle management software .

Delta Sales CRM is a complete sales life cycle management software that helps in managing all information about leads and customers in one place. With features designed to keep you focused on selling, Delta Sales CRM can help you save time and make your business grow.

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7 Days
Contact Vendor
SalesBinder
34

SalesBinder

Online Inventory Management Software System in the Cloud!

SalesBinder is an all-in-one online inventory management software system. Organize your customers, sales leads, suppliers, invoices, estimates, purchase orders and much more. It's easy-to-use and there's nothing to install.Manage your inventory and check stock levels in real-time.

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30 Days
$9.00/Month
CompanyHub CRM
35

CompanyHub CRM

Give 'em Easy-as-Excel CRM They Will Actually Use

CompanyHub CRM lets you create sales bots and automate your sales process. It is also fully customizable for your industry.CompanyHub reminds you of leads you need to followup. Just set hotness indicating how often you would like to stay in touch. Whenever there is lack of communication, you will automatically get a followup reminder.

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14 Days
$18.00/Month
Jumplead
36

Jumplead

Convert visitors into leads and nurture them into customers

Jumplead is an inbound and marketing automation service that helps you to turn more visitors into customers.Jumplead comes complete with easy to use lead management tools, allowing you and your team to make the most of the leads that Jumplead generates.Jumplead also has an integrated Twitter customer intent search that allows you to keep an eye on people looking for help and recommendations. ... read more

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14 Days
$49.00/Month
Talisma CRM
37

Talisma CRM

Deliver An Exceptional Customer Experience

Talisma Corporation Pvt. Ltd., a wholly owned subsidiary of Campus Management Corporation, is the leading Customer Relationship Management (CRM) software solutions provider. Talisma enables organizations to globally deliver an exceptional customer experience throughout the customer lifecycle.

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N/A
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Mogo CRM
38

Mogo CRM

The Mobile First CRM Platform

MOGO CRM is a mobile first app that gives complete CRM functionality to users on their mobile devices. Connect your choice of smartphones with any backend system for quotes and order managementMOGO CRM gives users the ability to seamlessly connect with Google Apps, Microsoft Exchange, Outlook or any other third party provider for email, calendar and contacts using their smartphone

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N/A
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AquaCRM
39

AquaCRM

The easiest way to automate the business.

AquaCRM is the trade name of ThaiCRM Software, a company based at Thailand, which is run and managed by highly skilled, experienced and qualified IT Engineers from Thailand.ThaiCRM Software is a leading provider of CRM Software Systems and Business Intelligence Solutions for small and medium businesses and caters to variety of industries including healthcare verticals.

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N/A
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Prospect Sleuth CRM
40

Prospect Sleuth CRM

Simple, CRM Software Solutions

Lead follow up management & tracking is the process of contacting, qualifying and converting leads into customers. Our program is simple, easy to use and right to the point.Effectively manage leads, follow ups, appointments and contacts in one easy-to-use online CRM system.

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N/A
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Lead Management Software
41

Lead Management Software

Lead Management Software

View complete sales activities, detailed company records, and contacts, and also view communications history in one place so you can manage potential customers without problems. The potential customer management system helps you create and manage new potential business customers and automate your marketing processes. An effective lead management system aims to generate new business revenue.

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30 Days
$100/Year
Convertable
42

Convertable

100% Free Lead Tracking Software.

Real-time analytics, contact forms and lead management in one simple platform. -Generate leads with our contact form builder -Detailed analytics for every visit of every lead -Update lead status in an online dashboard -Measure the ROI of marketing campaigns -Simple to set up and use

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Available
Free version
LeadFeeder
43

LeadFeeder

Generate more leads by seeing who visits your site.

Leadfeeder shows you the companies visiting your website, how they found you and what they’re interested in. It is a sales intelligence tool that helps companies uncover more about their anonymous website visitors so that they can convert promising visitors into sales leads.

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Available
Free version
Nurker
44

Nurker

Literally the easiest Lead Management Software online today!

Other CRMs and lead management platforms like SalesForce and Velocify have gotten out of hand with too many features, plug-ins, and special APIs that it can take several weeks, even months to setup and learn how to use properly. This is why we took a minimalist approach and designed Nurker to be the easiest lead management software online today. Managing your existing leads is just as important as... read more

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Available
Free version
truLeads
45

truLeads

The World's Most Simple, Flexible Lead Management Software!

truLeads was made from the ground up to be simple and to help you manage your leads better without any challenge or confusion. Not only does truLeads help you manage your leads better, but it also helps you create better pipelines, and simply put, close more deals.

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Available
Free version
zigihub Sales
46

zigihub Sales

Enhance your sales force productivity.

Sales automation helps you manage your sales force, boost their sales productivity and measure their effectiveness leaving you maximum time to focus upon just selling and increasing your revenue.

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Available
Free version
Sales Cloud
47

Sales Cloud

Drive business growth on the world's #1 sales platform.

Salesforce is the Customer Success Platform. Our social and mobile cloud technologies—including our flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways.For those who venture in search of content that thrills, inspires, and informs.

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14 Days
$25.00/Month
B2BBricks
48

B2BBricks

Real Estate CRM and Marketing Software

We are offering complete real estate management software for individual and enterprise level Realtor which will help you to provide Real estate Services more efficiently and effectively than ever before.We have Built our Software on advanced technology that will serve you and make your business process simple and smooth to help differentiate your company in this competitive market.

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N/A
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edge CRM
49

edge CRM

A CRM Crafted by the salespeople for the salespeople

A completely customisable CRM with user-friendly dashboard that allows you to plan a pre-emptive sales strategy to give your business the ‘edge’ to carve its market share. edge CRM is a Mumbai-based sales-tech company in the field of sales strategies & AI-driven CRM tool. Our mission is to educate the sales fraternity about the right sales practices & to implement these practices with the h... read more

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30 Days
$10/Month
GreenRope
50

GreenRope

Complete CRM

GreenRope is a powerful, web-based application that allows business owners to consolidate their customer database, create marketing campaigns, send and track invoicing and that’s just the beginning, all while being more efficient and effective than ever before. No matter what kind of small business you are running, we work hard to make your life easier through consolidation while still offering ... read more

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14 Days
$149/Month
Buyer’s Guide
Buyer's Guide to Lead Management Software

Generating a high number of leads is an achievement for marketing teams. But, what if the team is not able to convert the leads into customers? The cost of generating leads becomes a liability for the business. Lead generation is one of the top concerns that businesses of all sizes face today.

Here, the use of the best lead management software comes into the picture.

This buyer's guide to lead management software covers all the topics relating to lead management tools and how you should select one to get the most out of it. Let’s  start with the basic concept of lead management and move on to in-depth information about lead management systems helping you make the right purchase decision.

What Is Lead Management?

Lead management is a process that includes capturing leads, tracking their behavior and activities, segmenting & qualifying these leads, and consistently putting in marketing efforts to convert them into customers. The primary objective of efficient lead management is to drive customers through the sales funnel until they reach the point where they make the purchase decision. If your business is generating leads but is not managing it properly, you would probably fail to provide exceptional customer services and ultimately lose sales opportunities.

Thus, it becomes necessary to follow a systematic approach towards a lead management process to ensure the business's sustainability and growth. To have a better understanding of lead management, let's examine the different components of the lead management process.

What Are The Components Of Lead Management Process?

Lead Planning

Planning marketing strategies to acquire leads is the first step in any lead management process. The target audience is approached using outbound and inbound marketing strategies including email marketing, social media marketing, SEO, webinars, and other paid advertising methods. When the audience responds to any of these marketing efforts, the leads are generated.

Lead Scoring

The next step after generating leads is to identify and score those leads based on their purchasing decision authority, budget, and willingness to convert. Scoring the leads is important as it helps in prioritizing and executing personalized marketing strategies to ensure maximum conversions.

Distributing Leads

The qualified leads are then distributed to sales and marketing personnel with complete information about their demographics, age, preferences, etc. so that they can put the right efforts to convert those leads into loyal customers.

Nurturing Leads

The sales and marketing teams then nurture those leads with a high possibility of conversion by following up with them through email or phone calls. Lead nurturing requires implementing the efforts that educate the clients about the products/services like providing demonstrations, free trials, etc., making them ready for the purchase.

Conversions

Here, the lead management process comes to an end where the leads get converted into the customers.

What Are The Challenges Of Managing Leads Efficiently?

The lead management process seems simple when, in theory, but practically becomes complex when the number of leads cumulates consistently. Below are some challenges that businesses usually face during the process of lead management.

Lead Leakage

Some leads that do not become immediate sales opportunities leak out of the funnel due to lack of time devoted to those leads. These leads are not nurtured efficiently, and thus they end up lying in your CRM and maybe become your competitors' opportunities. When the number of leads is high, it becomes difficult to answer equally to all the leads. This is where many qualified leads get segmented as unqualified leads, resulting in losing sales opportunities.

Missed Follow Ups

Following up with the leads is one of the most significant activities that can shorten the sales cycle. But, many times, sales and marketing professionals miss following up with many leads due to lack of interest or overload with the number of leads they receive every day. Missed follow-ups mean lost sales opportunities, and that ultimately leads to financial loss to the business organization.

Lacking Engagement

It becomes highly important to keep the leads engaged with the different options in products and services, pricing packages, etc. so that they make immediate purchase decisions. But, engaging leads is not so simple as it sounds to be due to constantly increasing competition and awareness among the buyers. It requires meaningful and consistent interactions with the audience to improve the engagement of the audience. Many times sales and marketing teams fail to do that due to scarcity of time, energy, and resources, which adversely affects the business profitability.

A lead management solution can help in overcoming these challenges to a great extent. So, let's go through what exactly is lead management software and its capabilities that can take your business to the next level.

What Is Lead Management Software?

Lead management software is also known as lead generation software, and lead tracking software that minimizes the human efforts required to generate, track, identify, nurture, engage, and convert the leads. It automates many tasks relating to lead management, eliminating flaws, and closing more deals effortlessly. It simplifies the process of organizing and streamlining the sales pipeline, analyzing critical data relating to sales, making informed strategic decisions, and achieving desired conversion rates.  

Earlier, the sales and marketing teams had to put a lot of human effort and invest their time to get all these jobs done manually. Now, with the help of a lead management system, they can automate and schedule their follow-up emails, qualify and identify leads quickly, and immediately put their ideas into action. The lead management solution also helps evaluate the sales performance of each team member based on different dimensions, ensuring they meet their sales goals effectively and grow their business.

Let's have a glimpse at the capabilities of lead management software that can help modern businesses survive and grow exponentially.

What Are The Capabilities of a Lead Management Software?

Streamlines Information

A  business lead software can be a single source of information for your sales and marketing personnel. They don't have to manually juggle between files, folders, and excel spreadsheets to find the information they require. Using the best lead management tools, they can have access to all the information on their fingertips.  

Qualifies Leads

A lead management system helps you follow a systematic process that enables you to qualify the leads accurately based on their purchasing authority, budget, and many other factors. This systematic approach eliminates the lead leakage problem and helps you make the most out of the generated leads.  

Tracks Leads Activities

The best lead management software allows you to track your leads' activities including their emails and conversations with the sales & marketing team. Approaching the leads with a personalized strategy based on their activities can delight the leads, help improve conversions, and improve the profitability of the business organization.

Nurturing Leads

The leads that are not sales-ready require consistent nurturing and building relationships. A lead management system can schedule emails and social media posts that help nurture leads and engage them with your brand. This ultimately leads to increased sales and growth of the business.

Efficient Follow-Ups

When you launch a marketing campaign, there are so many leads pouring in, and handling them all equally becomes a tedious job. In such a situation, you may miss out on approaching many leads with your offers. The lead management system ensures efficient follow-ups with every lead by sending reminders and notifications, helping you to improve efficiency in follow-ups.

So, these were the basic capabilities of a business lead software. These capabilities can vary depending on the type of lead management solution you choose. Let's look at different types of lead management tools based on functionality, deployment, and price.

What Are The Different Types of Lead Management Software?

A. Functionality

Many lead management tools have basic features that allow only storing and managing information when it comes to functionality. Whereas, there are robust lead management apps with features that allow the categorization of leads, automate email marketing and social media campaigns, track and monitor lead behavior, and manage the entire sales cycle. 

So, while you select your lead management solution, check that it is compatible with your business workflow and processes. For that reason, many businesses opt for customizable lead management apps, whereas others go for readymade lead management solutions that are available to use immediately. Let's have basic information about each of them.

i) Readymade Lead Management Software

As the name suggests, readymade lead management software is a tool that includes predetermined features that cannot be tweaked. Readymade lead management solution can be on-premise or cloud-based. You need to just install or sign up to start using the readymade lead management system instantly.

ii) Customizable Lead Management Software

There are many free and open source lead management tools that you can install and customize as per your business requirements. You need to possess the technical expertise to customize this type of lead management system to get the maximum benefit from it. Many companies hire software development companies or freelancers to get a lead management system built suiting to their business workflow and logic.

B. Deployment

i) On-Premise Lead Management Software

On-premise lead management software is the type of software that can be installed on your server and operated within your business premises. When it comes to deploying on-premise lead management tools, you need to have proper infrastructure and technical staff to maintain and manage its updates regularly. You have three options if you are planning to deploy an on-premise lead management software -

  1. Download free and open source lead management software and get it customized from your technical staff to make it work as per your business requirements
  2. Hire a software development company or freelancer to build a lead management solution that can be hosted and managed on your server within your organization’s premises
  3. Purchase license of a readymade lead management software, get it deployed on your organization’s server

ii) Cloud-Based Lead Management Software

The cloud-based lead management system, also known as online lead management software, is hosted on the software vendor's server. You don't need to worry about its installation, maintenance, and upgrading. The vendor takes care of that. All you need is an internet-aided device to use the cloud-based software from any place at any time.

C. Price

i) Paid Lead Management Software

Whether you are buying the license copy of a lead management software or hiring a software development company for getting your lead management software built, you need to invest a considerable amount in owning the software. In the case of cloud-based software, you need to pay a monthly/yearly subscription to use the lead management platform. The lead management purchase decision would be based on your business requirements and budget.   

ii) Freemium Lead Management Software

Freemium lead management software is free to use for a certain period or with limited features and users. You can go for this option if you need to check the software features and whether it includes all the functionality that your business requires. It is always better to make purchase decisions by testing a freemium version of the lead management platform.

iii) Free Lead Management Software

The open source lead management solutions are free to download and can be customized as per your requirements. Also, there are certain cloud-based lead management software like EngageBay and LeadFeeder providing free pricing options with limited features. These free lead tracking software perfectly suit startups and small-sized businesses with minimum requirements.

Why Should Businesses Use Lead Management Software?

As per the research report, the lead management software market is likely to grow at a CAGR of 17.39% during the period 2017-22. The reason behind that is the need for large scale client management among the business organizations.

Lead management software is a tool that most successful businesses use these days to improve and scale their sales & marketing processes and manage their leads flawlessly. Below are some benefits that businesses derive by implementing lead management software.

Focusing on Quality Leads

The CRM lead management platform allows you to segment the leads based on their purchasing authority, preferences, and budget. This segmentation allows you to identify qualified leads that are sales-ready and approaching them with personalized offers leading to improved sales and profitability.

Engaging with Right Context

Lead software stores complete information about the leads and communication carried out with them in a centralized location. This helps the sales and marketing teams approach the leads with the right context and better conversion rates.

Improving Productivity

The sales lead management software automates the entire lead management process like sending emails, notifications & reminders, launching marketing campaigns, etc., allowing the sales & marketing teams to focus on planning successful strategies that yield results.

Responding Quickly

With the help of sales lead software, the sales and marketing teams can access crucial information about the leads, such as their contact information,  buying intentions, purchasing authority, budget, etc. This enables them to respond quickly and accurately to the leads and increase the chances of conversions.

Increasing ROI

The sales lead management software allows you to identify the marketing platforms and strategies, bringing better results in terms of quality leads and conversions. This helps in planning effective marketing strategies for the future, and that leads to increased sales and ROI.

Measuring Performance

The lead software provides insights to the important information about different aspects like the success ratio of different marketing campaigns, buyers' behavior, etc. helping in measuring performance. This helps in making improvements to the processes and workflows benefitting your business financially.

What Are The Factors To Be Considered While Selecting a Lead Management Software?

Easy to Use 

A user-friendly lead generation software would encourage your sales and marketing team to adopt it quickly and get things done with minimum human efforts. This would save time and help them focus on strategic and revenue-generating tasks, helping you improve the business organization's productivity and profitability.

Implementation Support

Just ensure that you get required support from your software vendor until your team is comfortable and fully operational with the lead management software. If you have chosen cloud-based software, then you need not worry about the implementation support.

Price

This is the most important criteria most of the buyers look for. The price of the software should be worth the features and functionality it provides. Moreover, it should also fit into your budget. If you are not confident with the lead management software functionality, go for a freemium version first and then make the purchase decision.

Customer Support

Before you purchase a lead management software, you need to check whether the vendor of that software provides prompt customer support or not. Check the customer reviews about the same and choose the software with exceptional after-sale support to ensure a smooth lead management process in your organization. 

Dashboard

Most of the lead management software includes a dashboard providing at a glance view of metrics that you want to check frequently. You need to ensure that the lead management software you have chosen allows you to customize the dashboard according to your preferences and easy-to-view charts and bar graphs allowing you to grab insights that you require.

Integrations

Switching between different applications to get a task done can be a tedious job. The right integrations within your lead management software can help you get different tasks from a single interface. The integration with different tools would also allow you to import/export required data and save your time spent in manual data entry. Thus, you need to ensure that the lead management software you choose includes the capability of integrating other tools you are currently using in your business.

Mobile-Friendly

In this fast-paced business environment, when most of the tasks are done using mobile devices, why not manage leads. If you are required to manage your leads and monitor the activities of your sales and marketing team, even while you are traveling and moving places, you need to ensure that the lead management software you choose is mobile-friendly.

What Are The Latest Trends In Lead Management Software?

To stay ahead of the competition, achieve the impossible, and set unique benchmarks, you need to adopt a future-ready lead management software. For that, you need to consider the below-mentioned latest trends in lead management software.

Chatbots

Chatbots can provide 24/7 customer support, and so have become quite popular among brands these days. Chatbots have enabled businesses to answer the queries of the leads at any time with minimized human efforts. Thus, you need to ensure that the lead management software you purchase can integrate with chatbots as most businesses these days are implementing chatbots on their website to nurture leads and provide exceptional customer service.

Voice Search

The number of people using voice search is growing steadily, and you need to ensure that the lead management software is compatible with this new trend. Through voice search, people post context-specific long-tail keywords, and that should be considered while executing lead capturing strategies using your lead management software.

Personalization

As per recent research, 90% of US consumers find personalized marketing very or somewhat appealing. You need to make sure that the lead management software you choose includes the features that support you in implementing personalized marketing efforts and approaching your leads in a personalized manner.

Video Marketing

People these days prefer watching videos rather than reading text. Videos have taken a prominent place in social media marketing. The lead management software you select should be compatible enough to execute this trend within your digital marketing efforts.

Artificial Intelligence

These days, marketers are using Artificial Intelligence in identifying the quality of the leads and implementing better decision-making strategies. The use of AI in lead management may not be new, but it is evolving and becoming more popular. AI focuses more on probabilistic decision making and thus helps businesses make their sales & marketing processes highly accurate & effective.

Machine Learning

Machine learning is based on data science that can be used to optimize and improve the performance of marketing campaigns. It can also help in qualifying leads in a much more effective manner and allow high-level decision making with ease. Implementing machine learning in your lead management process means future-proofing your business and achieving heights more than your expectations.

How Much Can A Lead Management Software Cost?

The cost of the lead management software depends on the features it includes and its deployment. There are many lead management systems available, starting from $1/month to $1000/one-time subscription charges.

For example, Miraget Leads is available at $1/month, whereas Salesmate CRM at $12/month, LeadSquared at $150/month, and LeadSpedia at $1000/month. Depending on your features requirement and budget, you can select the best one.

If you are not comfortable with monthly subscription plans, you can go for Lead scrape that is available at $97/year or Integrate at $9995/year, depending on your business requirements and budget.

The businesses do not prefer many times, monthly, and yearly subscription plans. They prefer to pay one-time and own the subscription. There are lead management software like Teknovate CRM at $750 and DigitalCRM at $1000 one-time subscription charges that you can consider.

Most of these lead management solutions available on subscription-based price include free trial options to try using it before making a purchase decision.

If investing in a new software is not in your list right now, you can select a free and open source lead management software that can be customized and implemented without investing a considerable amount. In this case, you may need to spend on the required infrastructure and remuneration to your technical team.

Why Refer GoodFirms’ List Of The Best Lead Management Software?

Still in a dilemma about which lead management software would suit you in terms of price and functionality? We would recommend you to go through the list of the best lead management tools curated by GoodFirms' team because -

  • GoodFirms follows a systematic approach towards listing software and services based on various important parameters and selects only those that are best in terms of emerging technologies and techniques.
  • Besides providing detailed information about each lead management software, GoodFirms' also includes authentic and legit reviews that would help you make smart purchasing decisions.
  • GoodFirms is considered one of the most trusted research firms as we update the details about the software, services, and reviews, frequently helping you access the latest and authoritative information.
The Key Takeaways

Generating leads is not enough; you also require to have an effective process to manage them to gain more conversions. Lead management software can manage innumerable leads generated from multiple marketing campaigns, whether online or offline. Streamline all the interactions with your leads, score, and qualify them efficiently and ensure that you gain maximum conversions with minimum efforts.

We hope that this buyer's guide to lead management software has helped you select the right lead management system as per your requirements. You can also contact our experts & consultants to get more information on this subject.

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