Best Lead Management Software

Searching for reliable lead management software to aid your sales process pipeline? For such service-seekers, GoodFirms curates a list of the best lead management systems that can be employed for the purpose. With sophisticated lead tracking software, your sales force would be well-equipped with detailed company and contact records, which include a complete history of communication. In one place get accurate data, and eventually, key insights for different customers, products, and services at different locations. Check out this lead management software, that could serve your efforts. Each of the below-listed lead management systems is provided with software details and user reviews to help your assessment.

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List of Best Lead Management Software with Reviews

  • 1. NetSuite CRM

    A Complete CRM Software Solution
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    NetSuite CRM is the only cloud solution that delivers a real-time, 360-degree view of your customers. NetSuite CRM provides a seamless flow of information across the entire customer lifecycle—from lead all the way through opportunity, sales order, fulfillment, renewal, upsell, cross-sell and support. NetSuite Partner Relationship Management (PRM) enables real-time information flow that enhances ... learn more about NetSuite CRM

    "It's a leading integrated cloud business software suite that includes financial management solutions to automate core finance and accounting."
    Josh Peters
    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    25%

    Category Focus

    Lead Management Software
  • DigitalCRM customer relationship management software automates sales workflow and helps businesses capture more leads. It has features such as lead management, reports and analytics, contact management, sales funnel management, and many more. DigitalCRM software lets you visualize the complete sales pipeline and its elements such as customers acquired, the customer lost, on-going negotiation, etc.... learn more about DigitalCRM

    "DigitalCRM is an open-source customer relationship management (CRM) solution for managing leads, sales and marketing in businesses."
    Anonyms User
    Entry Level Price
    $500 One-time
    Free Trial
    30 Days
    33%

    Category Focus

    Lead Management Software
  • 3. Sales365cloud

    Think CRM, Think Sales365cloud
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    Sales365 Cloud CRM tool lets you meet your customer service excellence goals by providing all CRM related modules such as complaint management, budget management, CRM loyalty cards, customized campaign management, lead management, sales automation, task management, and more. Sales365Cloud CRM software helps businesses capture quality leads and sales opportunities. It also increases team efficiency... learn more about Sales365cloud

    "Awesome crm"
    Kiran Sutaria, Co-Founder at FightSong!
    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    50%

    Category Focus

    Lead Management Software
  • 4. Marketable LLC

    Lead trading platform.
    Visit website

    Marketable LLC brings to you real-time solutions for the most intricate challenges in lead management for all kinds of businesses. Be it any type of lead acceptance, routing, sales, and distribution requirement, Marketable LLC knows how to keep things most sorted for you. It has cutting edge marketing intelligence in affiliate tracking, conversion tracking and all kind of tracking. Managing your c... learn more about Marketable LLC

    "Benefitted By This Software"
    Janice Porto
    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    50%

    Category Focus

    Lead Management Software
  • 5. HubSpot CRM

    Everything you need to organize, track, and nurture your leads and customers.
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    Hubspot CRM software is a free CRM solution used by sales leaders, marketers, customer service teams, operation managers, business owners, and salespeople. It comes with features for deal tracking, pipeline management, prospect management, email tracking, live chat, form builders, chatbot builder, ad management, contact management, reporting dashboard, and many more. Hubspot CRM organizes your cus... learn more about HubSpot CRM

    "HubSpot is the only CRM that is holy grail for businesses"
    Ibrahim Mawri, Founder at Electric Ride Lab
    Entry Level Price
    Free version
    Free Trial
    Available
    25%

    Category Focus

    Lead Management Software
  • 6. Pipedrive

    Designed to keep you selling.
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    Pipedrive CRM software is an advanced customer relationship management solution for all types of businesses. You can track your performance, prioritize deals, and forecast revenue using Pipedrive CRM. It has features to manage leads, track client communications, custom chatbots, automate repetitive tasks, AI-enabled automation, performance insights, metrics and reports, data security modules, and ... learn more about Pipedrive

    "Pipedrive has helped us enhanced our overall business and sales performance"
    Emma Gordon, Founder at USSalvageYards
    Entry Level Price
    Free version
    Free Trial
    Available
    20%

    Category Focus

    Lead Management Software
  • 7. Freshsales

    Accelerate your revenue with context-driven sales
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    Freshsales software is used for lead-scoring, sending a targeted email, activity capture, and finding sales leads. It is super easy to set up, and it tracks everything from customer interactions to sales activities. Freshsales software allows users to create custom fields and modules to capture information specific to your organization's workflow. It also comes with modules such as task management... learn more about Freshsales

    "Freshsales is cost-effective and has a very easy learning curve"
    Madilyn Hill, CEO at Truepersonfinder
    Entry Level Price
    Free version
    Free Trial
    Available
    20%

    Category Focus

    Lead Management Software
  • 8. Sales Cloud

    Drive business growth on the world's #1 sales platform.
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    Salesforce is the Customer Success Platform. Our social and mobile cloud technologies—including our flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways. For those who venture in search of content that thrills, inspires, and informs. the best-in-class sales solution that has helped power the world's best sales teams on the worl... learn more about Sales Cloud

    Entry Level Price
    $25 Per Month
    Free Trial
    14 Days
    50%

    Category Focus

    Lead Management Software
  • 9. Act-On

    Marketing Made Personal.
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    Act-On’s Adaptive Marketing Platform is your command center to get the right messages, to the right people, at the right time. Our easy-to-use technology provides you with insight to adapt to your customers’ unique needs at each stage of the buying journey and accelerate your lead to revenue. Reach the right buyers and convert more leads with our adaptive marketing automation platform. ... learn more about Act-On

    " Act-On is the fastest and most robust marketing automation software platform that delivers more personalized customer experiences."
    Salena Hill
    Entry Level Price
    $900.00 Per Month
    Free Trial
    N/A
    20%

    Category Focus

    Lead Management Software
  • 10. Zoho CRM

    Build everlasting customer relationships with the world’s favorite CRM.
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    Zoho CRM delivers a basic and clean interface layout that has a variety of unique features that drive to help lead conversion rates. With an intuitive dashboard, the CRM can run 'macros' to streamline how a lead is contacted and tracked through the process of sales. Administrators can monitor missed opportunities and best-performing agent users, and also make business-impacting decisions using the... learn more about Zoho CRM

    "Zoho CRM’s user-friendly interface helps us meet our specific organizational needs and CRM preferences"
    Sara Graves
    Entry Level Price
    Contact Vendor
    Free Trial
    30 Days
    20%

    Category Focus

    Lead Management Software
  • 11. ActiveCampaign

    Keep track of leads in a CRM, not in your head.
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    ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. With our SaaS platform, we help businesses go beyond marketing automation to optimize their customers’ experiences. ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. Have real-time conversations with your customers. Get ... learn more about ActiveCampaign

    "I would recommened ActiveCampaign for your business and experience the best results."
    Jon Torres, Founder at Jon Torres
    Entry Level Price
    $9 Per Month
    Free Trial
    14 Days
    14%

    Category Focus

    Lead Management Software
  • 12. LeadSquared

    Lead Conversion Platform for Your Business. Discover a new way to run high-velocity sales.
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    LeadSquared is marketing automation software and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely - to people, marketing activities, lead sources, products, and locations. LeadSquared is a CRM and marketing automation platform that helps businesses increase their closures and manage their pipelines ea... learn more about LeadSquared

    "LeadSquared is an all-in-one marketing automation solution that allows its users to acquire customers online and manage sales."
    Anonymous User
    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    25%

    Category Focus

    Lead Management Software
  • 13. Keap

    Sales and Marketing Automation built to help you grow without chaos.
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    Keap is on a mission to simplify growth for millions of small businesses. For 15 years, Keap has been helping small businesses get organized so they can deliver great service and close more business. Today the pioneer of CRM and marketing automation software for small businesses serve more than 200,000 users globally with its Infusionsoft and Keap products. Keap is headquartered in Chandler, Arizo... learn more about Keap

    "Clone yourself "
    Al Guertin, Managing Franchise Partner at Expedia CruiseShipCenters Ottawa
    Entry Level Price
    $40 Per Month
    Free Trial
    N/A
    20%

    Category Focus

    Lead Management Software
  • 14. monday.com

    Work without limits
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    monday.com is a cloud-based Work OS, where teams create workflow apps in minutes to run their processes, projects, and everyday work. Teams shape their workflows and projects, code-free, with a platform that adapts to shifting needs quickly, liberates teams from manual grunt work, and connects teams in a collaborative workspace. The platform’s features include customizable workflow templates to ... learn more about monday.com

    "Monday.com helps me optimize the site for our workplace especially in the business's content"
    Jacquelyn Kennedy, CEO and Founder at PetDT
    Entry Level Price
    Free version
    Free Trial
    Available
    5%

    Category Focus

    Lead Management Software
  • 15. Pardot

    Smarter Marketing Automation
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    Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. ... learn more about Pardot

    "Pardot is a marketing automation software that offers email automation & targeted email campaigns for marketing organisations."
    Anonymous User
    Entry Level Price
    $1250 Per Month
    Free Trial
    N/A
    25%

    Category Focus

    Lead Management Software
  • 16. Marketo Engage

    The Next Generation of Marketing Automation Software is Here
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    Marketo, Inc., offers the leading Engagement & marketing automation Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness.  ... learn more about Marketo Engage

    "Marketo is a perfect tool"
    Thaddeus Mims, Senior Marketing Operations Specialist at Omnitracs
    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    25%

    Category Focus

    Lead Management Software
  • 17. Zendesk Sell

    Sales CRM to enhance productivity, processes, and pipeline visibility for sales teams.
    Visit website

    Zendesk Sell (formerly Base) is sales force automation software to enhance productivity, processes, and pipeline visibility for sales teams.Sell's intuitive user interface removes the friction from deal updates so reps and management are always able to access, analyze and collaborate on up-to-date and relevant deal data. ... learn more about Zendesk Sell

    "Zendesk CRM is ideal for fostering collaboration in our workplace"
    Kimberly Silva, CEO at FindPeopleFirst
    Entry Level Price
    $19.00 Per Month
    Free Trial
    14 Days
    33%

    Category Focus

    Lead Management Software
  • 18. LeadMaster

    CRM + Marketing Automation + Help Desk… All-in-One
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    LeadMaster CRM offers multiple features integrated into one complete, easy-to-use package. Some of the features include: CRM, email marketing, lead nurturing, landing pages, pipeline management, lead distribution, website integration, click-to-call, extensive reporting, dashboard charts, custom fields / forms and workflow automation to name a few. LeadMaster also integrates with a variety of usefu... learn more about LeadMaster

    Entry Level Price
    $15 Per Month
    Free Trial
    30 Days
    12%

    Category Focus

    Lead Management Software
  • 19. SharpSpring

    A powerful suite of sales & marketing automation tools to boost conversions and deliver results.
    Visit website

    SharpSpring is a cloud-based marketing automation platform for marketing agencies and small to mid-sized businesses that rivals top competitors with its features, functionalities and performance. Email is a key aspect of your marketing and sales strategy – so you need a customer relationship management system which can keep up. Use the app to schedule personalized follow up emails from your sal... learn more about SharpSpring

    "All in one CRM,marketing,sales tool"
    Bailey Witt, MBA
    Entry Level Price
    $399 Per Month
    Free Trial
    N/A
    20%

    Category Focus

    Lead Management Software
  • 20. Zoho Marketing Automation

    Marketing automation software for faster business growth.
    Visit website

    Zoho Marketing Automation is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer.... learn more about Zoho Marketing Automation

    "Zoho Marketing Automation is an excellent all-in-one marketing automation platform that easily scales marketing efforts."
    Jillian Meskill
    Entry Level Price
    Contact Vendor
    Free Trial
    15 Days
    33%

    Category Focus

    Lead Management Software
  • 21. Copper

    Win clients for life
    Visit website

    Copper is a new kind of productivity CRM that's designed to do all your busywork, so you can focus on building long-lasting business relationships. From the start, we have believed in delivering a different kind of CRM: one that’s user-centric, works in the tools you use, and ultimately makes building and growing lasting business relationships easier. Copper is the easy-to-use CRM for small bus... learn more about Copper

    "My Trademark Firm is Organised thanks to Copper"
    Brian Goldberg, Founder & Executive Director at Trademark.Ventures International
    Entry Level Price
    $25 Per Month
    Free Trial
    14 Days
    50%

    Category Focus

    Lead Management Software
  • 22. Nutshell CRM

    All-in-one growth software tool gets your entire team on the same page, CRM and email marketing.
    Visit website

    Nutshell is dedicated to helping sales reps win more deals and solving the most critical challenge of CRMs: motivating sales teams to embrace the product. We’re passionate about our customers’ success, and we love finding new ways to take the frustrations out of selling. Nutshell is a growth software platform that helps sales and marketing teams work together to win more deals. Simple enough f... learn more about Nutshell CRM

    " A cloud-based CRM software to automate sales processes in businesses."
    Anonyms User
    Entry Level Price
    $19 Per Month
    Free Trial
    14 Days
    25%

    Category Focus

    Lead Management Software
  • 23. Clickpoint

    All-In-One Sales Lead Management Software & Communication Solution
    Visit website

    We extract more value from customer interactions by improving sales efficiency and performance. We do this by providing a single integrated marketing automation, lead management, and call routing solution. Today ClickPoint works to help companies implement Lead Management Automation. ClickPoint integrates sales and marketing effectively and prevents sales inefficiency, resulting in increased lead ... learn more about Clickpoint

    Entry Level Price
    $65 Per Month
    Free Trial
    N/A
    100%

    Category Focus

    Lead Management Software
  • 24. Less Annoying CRM

    A simple CRM built just for small businesses to manage contacts, track leads, and stay on top of all
    Visit website

    Less Annoying CRM is a simple CRM built from the ground up for small businesses. Manage your contacts, leads, notes, calendar, to-do’s and more, all from one simple web app. Our product is founded on three core principles: simplicity, affordability, and outstanding customer service. It is a simple customer relationship manager built from the ground up for small businesses. Manage your contacts, ... learn more about Less Annoying CRM

    "A good option for small to midsized businesses"
    Morgan Taylor, Finance Expert & CMO at LetMeBank
    Entry Level Price
    $15 Per Month
    Free Trial
    30 Days
    33%

    Category Focus

    Lead Management Software
  • 25. PipeCandy

    Predict the next moves of eCommerce & 'Direct to consumer' companies
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    Industry-specific lead generation models that get you leads that no other data provider can! Lead management solution designed for logistics, banks, insurance, retail, public market investment, CPG, fashion, eCommerce, marketing agencies, and more. ... learn more about PipeCandy

    Entry Level Price
    $623 Per Month
    Free Trial
    N/A
    50%

    Category Focus

    Lead Management Software
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Buyer’s Guide

Buyer's Guide to Lead Management Software

Generating a high number of leads is an achievement for marketing teams. But, what if the team is not able to convert the leads into customers? The cost of generating leads becomes a liability for the business. Lead generation is one of the top concerns that businesses of all sizes face today.

Here, the use of the best lead management software comes into the picture.

This buyer's guide to lead management software covers all the topics relating to lead management tools and how you should select one to get the most out of it. Let’s start with the basic concept of lead management and move on to in-depth information about lead management systems helping you make the right purchase decision.

What Is Lead Management?

Lead management is a process that includes capturing leads, tracking their behavior and activities, segmenting & qualifying these leads, and consistently putting in marketing efforts to convert them into customers. The primary objective of efficient lead management is to drive customers through the sales funnel until they reach the point where they make the purchase decision. If your business is generating leads but is not managing it properly, you would probably fail to provide exceptional customer services and ultimately lose sales opportunities.

Thus, it becomes necessary to follow a systematic approach toward a lead management process to ensure the business's sustainability and growth. To have a better understanding of lead management, let's examine the different components of the lead management process.

What Are The Components Of Lead Management Process?

Lead Planning

Planning marketing strategies to acquire leads is the first step in any lead management process. The target audience is approached using outbound and inbound marketing strategies including email marketing, social media marketing, SEO, webinars, and other paid advertising methods. When the audience responds to any of these marketing efforts, leads are generated.

Lead Scoring

The next step after generating leads is to identify and score those leads based on their purchasing decision authority, budget, and willingness to convert. Scoring the leads is important as it helps in prioritizing and executing personalized marketing strategies to ensure maximum conversions.

Distributing Leads

The qualified leads are then distributed to sales and marketing personnel with complete information about their demographics, age, preferences, etc. so that they can put the right efforts to convert those leads into loyal customers.

Nurturing Leads

The sales and marketing teams then nurture those leads with a high possibility of conversion by following up with them through email or phone calls. Lead nurturing requires implementing the efforts that educate the clients about the products/services like providing demonstrations, free trials, etc., making them ready for purchase.

Conversions

Here, the lead management process comes to an end where the leads get converted into customers.

What Are The Challenges Of Managing Leads Efficiently?

The lead management process seems simple when, in theory, but practically becomes complex when the number of leads cumulates consistently. Below are some challenges that businesses usually face during the process of lead management.

Lead Leakage

Some leads that do not become immediate sales opportunities leak out of the funnel due to a lack of time devoted to those leads. These leads are not nurtured efficiently, and thus they end up lying in your CRM and maybe become your competitors' opportunities. When the number of leads is high, it becomes difficult to answer equally to all the leads. This is where many qualified leads get segmented as unqualified leads, resulting in losing sales opportunities.

Missed Follow-Ups

Following up with the leads is one of the most significant activities that can shorten the sales cycle. But, many times, sales and marketing professionals miss following up with many leads due to a lack of interest or overload with the number of leads they receive every day. Missed follow-ups mean lost sales opportunities, and that ultimately leads to financial loss for the business organization.

Lacking Engagement

It becomes highly important to keep the leads engaged with the different options in products and services, pricing packages, etc. so that they make immediate purchase decisions. But, engaging leads is not as simple as it sounds to be due to constantly increasing competition and awareness among the buyers. It requires meaningful and consistent interactions with the audience to improve the engagement of the audience. Many times sales and marketing teams fail to do that due to scarcity of time, energy, and resources, which adversely affects the business profitability.

A lead management solution can help in overcoming these challenges to a great extent. So, let's go through what exactly is lead management software and its capabilities that can take your business to the next level.

What Is Lead Management Software?

Lead management software is also known as lead generation software, and lead tracking software that minimizes the human efforts required to generate, track, identify, nurture, engage, and convert the leads. It automates many tasks relating to lead management, eliminating flaws, and closing more deals effortlessly. It simplifies the process of organizing and streamlining the sales pipeline, analyzing critical data relating to sales, making informed strategic decisions, and achieving desired conversion rates.  

Earlier, the sales and marketing teams had to put a lot of human effort and invest their time to get all these jobs done manually. Now, with the help of a lead management system, they can automate and schedule their follow-up emails, qualify and identify leads quickly, and immediately put their ideas into action. The lead management solution also helps evaluate the sales performance of each team member based on different dimensions, ensuring they meet their sales goals effectively and grow their business.

Let's have a glimpse at the capabilities of lead management software that can help modern businesses survive and grow exponentially.

What Are The Capabilities of a Lead Management Software?

Streamlines Information

A  business lead software can be a single source of information for your sales and marketing personnel. They don't have to manually juggle between files, folders, and excel spreadsheets to find the information they require. Using the best lead management tools, they can have access to all the information at their fingertips.  

Qualifies Leads

A lead management system helps you follow a systematic process that enables you to qualify the leads accurately based on their purchasing authority, budget, and many other factors. This systematic approach eliminates the lead leakage problem and helps you make the most out of the generated leads.  

Tracks Lead Activities

The best lead management software allows you to track your leads' activities including their emails and conversations with the sales & marketing team. Approaching the leads with a personalized strategy based on their activities can delight the leads, help improve conversions, and improve the profitability of the business organization.

Nurturing Leads

The leads that are not sales-ready require consistent nurturing and building relationships. A lead management system can schedule emails and social media posts that help nurture leads and engage them with your brand. This ultimately leads to increased sales and growth of the business.

Efficient Follow-Ups

When you launch a marketing campaign, there are so many leads pouring in, and handling them all equally becomes a tedious job. In such a situation, you may miss out on approaching many leads with your offers. The lead management system ensures efficient follow-ups with every lead by sending reminders and notifications, helping you to improve efficiency in follow-ups.

So, these were the basic capabilities of a business lead software. These capabilities can vary depending on the type of lead management solution you choose. Let's look at different types of lead management tools based on functionality, deployment, and price.

What Are The Different Types of Lead Management Software?

A. Functionality

Many lead management tools have basic features that allow only storing and managing information when it comes to functionality. Whereas, there are robust lead management apps with features that allow the categorization of leads, automate email marketing and social media campaigns, track and monitor lead behavior, and manage the entire sales cycle. 

So, while you select your lead management solution, check that it is compatible with your business workflow and processes. For that reason, many businesses opt for customizable lead management apps, whereas others go for readymade lead management solutions that are available to use immediately. Let's have basic information about each of them.

i) Readymade Lead Management Software

As the name suggests, readymade lead management software is a tool that includes predetermined features that cannot be tweaked. Readymade lead management solutions can be on-premise or cloud-based. You need to just install or sign up to start using the readymade lead management system instantly.

ii) Customizable Lead Management Software

There are many free and open-source lead management tools that you can install and customize as per your business requirements. You need to possess the technical expertise to customize this type of lead management system to get the maximum benefit from it. Many companies hire software development companies or freelancers to get a lead management system built suiting to their business workflow and logic.

B. Deployment

i) On-Premise Lead Management Software

On-premise lead management software is the type of software that can be installed on your server and operated within your business premises. When it comes to deploying on-premise lead management tools, you need to have proper infrastructure and technical staff to maintain and manage its updates regularly. You have three options if you are planning to deploy an on-premise lead management software -

  1. Download free and open source lead management software and get it customized by your technical staff to make it work as per your business requirements
  2. Hire a software development company or freelancer to build a lead management solution that can be hosted and managed on your server within your organization’s premises
  3. Purchase a license of a readymade lead management software, get it deployed on your organization’s server

ii) Cloud-Based Lead Management Software

The cloud-based lead management system, also known as online lead management software, is hosted on the software vendor's server. You don't need to worry about its installation, maintenance, and upgrading. The vendor takes care of that. All you need is an internet-aided device to use the cloud-based software from any place at any time.

C. Price

i) Paid Lead Management Software

Whether you are buying the license copy of a lead management software or hiring a software development company for getting your lead management software built, you need to invest a considerable amount in owning the software. In the case of cloud-based software, you need to pay a monthly/yearly subscription to use the lead management platform. The lead management purchase decision would be based on your business requirements and budget.   

ii) Freemium Lead Management Software

Freemium lead management software is free to use for a certain period or with limited features and users. You can go for this option if you need to check the software features and whether it includes all the functionality that your business requires. It is always better to make purchase decisions by testing a freemium version of the lead management platform.

iii) Free Lead Management Software

The open-source lead management solutions are free to download and can be customized as per your requirements. Also, there is certain cloud-based lead management software like EngageBay and LeadFeeder providing free pricing options with limited features. This free lead tracking software perfectly suits startups and small-sized businesses with minimum requirements.

Why Should Businesses Use Lead Management Software?

As per the research report, the lead management software market is likely to grow at a CAGR of 17.39% during the period 2017-22. The reason behind that is the need for large-scale client management among business organizations.

Lead management software is a tool that most successful businesses use these days to improve and scale their sales & marketing processes and manage their leads flawlessly. Below are some benefits that businesses derive from implementing lead management software.

Focusing on Quality Leads

The CRM lead management platform allows you to segment the leads based on their purchasing authority, preferences, and budget. This segmentation allows you to identify qualified leads that are sales-ready and approach them with personalized offers leading to improved sales and profitability.

Engaging with the Right Context

Lead software stores complete information about the leads and communication carried out with them in a centralized location. This helps the sales and marketing teams approach the leads with the right context and better conversion rates.

Improving Productivity

The sales lead management software automates the entire lead management process like sending emails, notifications & reminders, launching marketing campaigns, etc., allowing the sales & marketing teams to focus on planning successful strategies that yield results.

Responding Quickly

With the help of sales lead software, the sales and marketing teams can access crucial information about the leads, such as their contact information,  buying intentions, purchasing authority, budget, etc. This enables them to respond quickly and accurately to the leads and increase the chances of conversions.

Increasing ROI

The sales lead management software allows you to identify the marketing platforms and strategies, bringing better results in terms of quality leads and conversions. This helps in planning effective marketing strategies for the future, and that leads to increased sales and ROI.

Measuring Performance

The lead software provides insights into important information about different aspects like the success ratio of different marketing campaigns, buyers' behavior, etc. helping in measuring performance. This helps in making improvements to the processes and workflows benefitting your business financially.

What Are The Factors To Be Considered While Selecting a Lead Management Software?

Easy to Use 

A user-friendly lead generation software would encourage your sales and marketing team to adopt it quickly and get things done with minimum human efforts. This would save time and help them focus on strategic and revenue-generating tasks, helping you improve the business organization's productivity and profitability.

Implementation Support

Just ensure that you get the required support from your software vendor until your team is comfortable and fully operational with the lead management software. If you have chosen cloud-based software, then you need not worry about the implementation support.

Price

This is the most important criteria most buyers look for. The price of the software should be worth the features and functionality it provides. Moreover, it should also fit into your budget. If you are not confident with the lead management software functionality, go for a freemium version first and then make the purchase decision.

Customer Support

Before you purchase a lead management software, you need to check whether the vendor of that software provides prompt customer support or not. Check the customer reviews about the same and choose the software with exceptional after-sale support to ensure a smooth lead management process in your organization. 

Dashboard

Most of the lead management software includes a dashboard providing a glance view of metrics that you want to check frequently. You need to ensure that the lead management software you have chosen allows you to customize the dashboard according to your preferences and easy-to-view charts and bar graphs allow you to grab insights that you require.

Integrations

Switching between different applications to get a task done can be a tedious job. The right integrations within your lead management software can help you get different tasks from a single interface. The integration with different tools would also allow you to import/export required data and save your time spent in manual data entry. Thus, you need to ensure that the lead management software you choose includes the capability of integrating other tools you are currently using in your business.

Mobile-Friendly

In this fast-paced business environment, when most of the tasks are done using mobile devices, why not manage leads. If you are required to manage your leads and monitor the activities of your sales and marketing team, even while you are traveling and moving places, you need to ensure that the lead management software you choose is mobile-friendly.

What Are The Latest Trends In Lead Management Software?

To stay ahead of the competition, achieve the impossible, and set unique benchmarks, you need to adopt future-ready lead management software. For that, you need to consider the below-mentioned latest trends in lead management software.

Chatbots

Chatbots can provide 24/7 customer support, and so have become quite popular among brands these days. Chatbots have enabled businesses to answer the queries of the leads at any time with minimized human efforts. Thus, you need to ensure that the lead management software you purchase can integrate with chatbots as most businesses these days are implementing chatbots on their website to nurture leads and provide exceptional customer service.

Voice Search

The number of people using voice search is growing steadily, and you need to ensure that the lead management software is compatible with this new trend. Through voice search, people post context-specific long-tail keywords, and that should be considered while executing lead capturing strategies using your lead management software.

Personalization

As per recent research, 90% of US consumers find personalized marketing very or somewhat appealing. You need to make sure that the lead management software you choose includes the features that support you in implementing personalized marketing efforts and approaching your leads in a personalized manner.

Video Marketing

People these days prefer watching videos rather than reading text. Videos have taken a prominent place in social media marketing. The lead management software you select should be compatible enough to execute this trend within your digital marketing efforts.

Artificial Intelligence

These days, marketers are using Artificial Intelligence in identifying the quality of the leads and implementing better decision-making strategies. The use of AI in lead management may not be new, but it is evolving and becoming more popular. AI focuses more on probabilistic decision making and thus helps businesses make their sales & marketing processes highly accurate & effective.

Machine Learning

Machine learning is based on data science that can be used to optimize and improve the performance of marketing campaigns. It can also help in qualifying leads in a much more effective manner and allow high-level decision-making with ease. Implementing machine learning in your lead management process means future-proofing your business and achieving heights more than your expectations.

How Much Can A Lead Management Software Cost?

The cost of the lead management software depends on the features it includes and its deployment. There are many lead management systems available, starting from $1/month to $1000/one-time subscription charges.

For example, Miraget Leads is available at $1/month, whereas Salesmate CRM is at $12/month, LeadSquared at $150/month, and LeadSpedia at $1000/month. Depending on your features requirement and budget, you can select the best one.

If you are not comfortable with monthly subscription plans, you can go for a Lead scrape which is available at $97/year, or Integrate at $9995/year, depending on your business requirements and budget.

The businesses do not prefer many times, monthly, and yearly subscription plans. They prefer to pay one time and own the subscription. There are lead management software like Teknovate CRM at $750 and DigitalCRM at $1000 one-time subscription charges that you can consider.

Most of these lead management solutions available at subscription-based prices include free trial options to try using them before making a purchase decision.

If investing in new software is not on your list right now, you can select a free and open-source lead management software that can be customized and implemented without investing a considerable amount. In this case, you may need to spend on the required infrastructure and remuneration to your technical team.

Why Refer GoodFirms’ List Of The Best Lead Management Software?

Still in a dilemma about which lead management software would suit you in terms of price and functionality? We would recommend you to go through the list of the best lead management tools curated by the GoodFirms team because -

  • GoodFirms follows a systematic approach toward listing software and services based on various important parameters and selects only those that are best in terms of emerging technologies and techniques.
  • Besides providing detailed information about each lead management software, GoodFirms' also includes authentic and legit reviews that would help you make smart purchasing decisions.
  • GoodFirms is considered one of the most trusted research firms as we update the details about the software, services, and reviews, frequently helping you access the latest and authoritative information.

The Key Takeaways

Generating leads is not enough; you also require to have an effective process to manage them to gain more conversions. Lead management software can manage innumerable leads generated from multiple marketing campaigns, whether online or offline. Streamline all the interactions with your leads, score, qualify them efficiently, and ensure that you gain maximum conversions with minimum effort.

We hope that this buyer's guide to lead management software has helped you select the right lead management system as per your requirements. You can also contact our experts & consultants to get more information on this subject.

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