Best Lead Management Software

Lead Management Software

Searching for reliable lead management to aid your sales process pipeline? For such service-seekers, GoodFirms curates a list of best Lead Management Software that can be employed for the purpose. With a sophisticated lead management system, your sales force would be well-equipped with the detailed company and contact records, which includes a complete history of communication. At one place get accurate data, and eventually, key insights for different customers, products and services at different locations. Check out this lead management software, that could serve your efforts. Each of the below-listed lead management systems is provided with software details and user reviews to help your assessment.

437 Software

List of the Best Lead Management Software | Best Lead Management System

Back IconBack
Filter Reset
Popular Features
Pricing Model
Devices Supported
Business Size

List of the Best Lead Management Software | Best Lead Management System

  • NetSuite CRM

    NetSuite CRM

    One unified business management suite, encompassing ERP/Financials, CRM and ecommerce.

    NetSuite CRM is the only cloud solution that delivers a real-time, 360-degree view of your customers. NetSuite CRM provides a seamless flow of information across the entire customer lifecycle—from lead all the way through opportunity, sales order, fulfillment, renewal, upsell, cross-sell and support. NetSuite Partner Relationship Management (PRM) enables real-time information flow that enhances ... read more about NetSuite CRM

    Visit website
    Contact Vendor
  • Field Force Connect

    Field Force Connect

    Field Force Sales Automation CRM | Increase Sales Force Productivity

    Field Force connect CRM empowers your field employees to easily generate, record, manage, and track leads and efficiently forecast their conversion probability. It comes with modules for collecting client data, reporting, sales insights, lead monitoring, and many more. Using Field Force connect CRM database, on-field sales teams can create successful strategies for lead conversions. Field Force co... read more about Field Force Connect

    Excellent application
    - Janak Jain, Executive Director at citimake builders pvt ltd
    Visit website
    Free version
  • Intellistant CRM

    Intellistant CRM

    Your Intelligent Assistant.

    Intellistant (Intelligent Assistant) is a Customer Relationship Management software that helps businesses create fully customized and automated workflows to manage their leads, quotations, customer needs, client lists, sales team's performance, etc. Intellistant CRM software helps companies achieve complete business automation of all CRM related activities. Intellistant makes storing, organizing, ... read more about Intellistant CRM

    Most useful software
    - ALKA S, Marketing Executive at INFOLINK Technologies Pvt Ltd
    Visit website
  • Sales365cloud


    Think CRM, Think Sales365cloud

    Sales365 Cloud CRM tool lets you meet your customer service excellence goals by providing all CRM related modules such as complaint management, budget management, CRM loyalty cards, customized campaign management, lead management, sales automation, task management, and more. Sales365Cloud CRM software helps businesses capture quality leads and sales opportunities. It also increases team efficiency... read more about Sales365cloud

    Awesome crm
    - Kiran Sutaria, Co-Founder at FightSong!
    Visit website
    Contact Vendor
  • Marketable LLC

    Marketable LLC

    Lead trading platform.

    Marketable LLC brings to you real-time solutions for the most intricate challenges in lead management for all kinds of businesses. Be it any type of lead acceptance, routing, sales, and distribution requirement, Marketable LLC knows how to keep things most sorted for you. It has cutting edge marketing intelligence in affiliate tracking, conversion tracking and all kind of tracking. Managing your c... read more about Marketable LLC

    Visit website
    Contact Vendor
  • Revamp CRM

    Revamp CRM

    A CRM built from the ground up for B2B & B2C eCommerce

    Revamp CRM software focuses on B2B and B2C e-commerce businesses. It is a centralized space for all customer profiles and sales representatives' interaction data with customers. It automates the customer journey with task flows, email sequences, and built-in customer retention tactics. It also syncs data from major ecommerce platforms such as Shopify, WooCommerce, BigCommerce in real-time, and imp... read more about Revamp CRM

    Visit website
    14 Days
  • DigitalCRM


    CRM Software

    DigitalCRM customer relationship management software automates sales workflow and helps businesses capture more leads. It has features such as lead management, reports and analytics, contact management, sales funnel management, and many more. DigitalCRM software lets you visualize the complete sales pipeline and its elements such as customers acquired, the customer lost, on-going negotiation, etc.... read more about DigitalCRM

    Visit website
    30 Days
  • HubSpot CRM

    HubSpot CRM

    Everything you need to organize, track, and nurture your leads and customers.

    Hubspot CRM software is a free CRM solution used by sales leaders, marketers, customer service teams, operation managers, business owners, and salespeople. It comes with features for deal tracking, pipeline management, prospect management, email tracking, live chat, form builders, chatbot builder, ad management, contact management, reporting dashboard, and many more. Hubspot CRM organizes your cus... read more about HubSpot CRM

    - Tomas Kolafa, CMO at RVezy
    Visit website
    Free version
  • Zoho CRM

    Zoho CRM

    Build everlasting customer relationships with the world’s favorite CRM.

    Zoho CRM software is an enterprise-grade CRM solution used in over 180 countries by more than 1.5 million businesses. Zoho CRM lets businesses conduct webinars, presentations, and meetings right from within the CRM. It's blended tools such as a mobile app, dashboard, and AI-led metrics help businesses to stay ahead of the curve. Using Zoho CRM, your team can reach customers from various channels s... read more about Zoho CRM

    - Robert Turner Speller Jr, Principal Owner at Turner Accounting & Technology Group
    Visit website
    Free version
  • Salesforce CRM

    Salesforce CRM

    The #1 Growth Platform for Digital Sales.

    Salesforce CRM is a comprehensive cloud-based customer relationship management software solution with robust automation features. Salesforce offers a wide range of CRM solutions such as contact management, sales activity tracking, lead and opportunity management, forecasting, analytics, marketing automation, and partner integrations. Salesforce CRM software allows you to manage your customer relat... read more about Salesforce CRM

    Video Review
    - Tomas Kolafa, Co-Founder at Growth Media
    Visit website
  • ActiveCampaign


    Keep track of leads in a CRM, not in your head.

    ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. With our SaaS platform, we help businesses go beyond marketing automation to optimize their customers’ experiences. ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. Have real-time conversations with your customers. Get ... read more about ActiveCampaign

    - Scott A. Dennison, Online Marketing Specialist, Internet Marketing Consultant and Published Author at Five Talents Ventures, LLC
    Visit website
    14 Days
  • Pipedrive


    Designed to keep you selling.

    Pipedrive CRM software is an advanced customer relationship management solution for all types of businesses. You can track your performance, prioritize deals, and forecast revenue using Pipedrive CRM. It has features to manage leads, track client communications, custom chatbots, automate repetitive tasks, AI-enabled automation, performance insights, metrics and reports, data security modules, and ... read more about Pipedrive

    - Rodrigo Rojas Fernandez, Founder & CEO at TIMEHUNTER
    Visit website
    Free version
  • SharpSpring


    A powerful suite of sales & marketing automation tools to boost conversions and deliver results.

    SharpSpring is a cloud-based marketing automation platform for marketing agencies and small to mid-sized businesses that rivals top competitors with its features, functionalities and performance. Email is a key aspect of your marketing and sales strategy – so you need a customer relationship management system which can keep up. Use the app to schedule personalized follow up emails from your sal... read more about SharpSpring

    Visit website
  • Keap


    Sales and Marketing Automation built to help you grow without chaos.

    Keap is on a mission to simplify growth for millions of small businesses. For 15 years, Keap has been helping small businesses get organized so they can deliver great service and close more business. Today the pioneer of CRM and marketing automation software for small businesses serve more than 200,000 users globally with its Infusionsoft and Keap products. Keap is headquartered in Chandler, Arizo... read more about Keap

    Clone yourself
    - Al Guertin, Managing Franchise Partner at Expedia CruiseShipCenters Ottawa
    Visit website
  • EngageBay


    Align Marketing, Sales, and Support teams around single view of your customers.

    EngageBay is a simple, affordable, all-in-one marketing automation software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails and automate your marketing funnel through marketing automat... read more about EngageBay

    - Bea Lumayag
    Visit website
    Free version
  • Sugar CRM

    Sugar CRM

    #1 Rated CRM platform for small and medium size businesses.

    SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) software solution on the market. We are the industry’s leading company focused exclusively on customer relationship management (CRM), lead management & marketing automation software. Helping our clients build a unique customer experi... read more about Sugar CRM

    Better than other open source CRMs
    - Shailesh Chaudhary, Digital Marketing Executive at Taction Software LLC
    Visit website
    7 Days

    Work the way that works for you. is the new name of a product previously known as dapulse, namely one of the market’s leading collaboration and communication apps for teams. It syncs all information in a single, accessible hub, and empowers agents and team members to make important decisions together. is a powerful CRM platform that allows you to seamlessly manage all things CRM in one highly secure place.... read more about

    It had almost all of the features we wanted
    - Ryan O'Donoghue, Co-Founder and Head web developer at Rycob Media
    Visit website
    Free version
  • Copper CRM

    Copper CRM

    CRM Software Built For Google & G-Suite

    Copper is a new kind of productivity CRM that's designed to do all your busywork, so you can focus on building long-lasting business relationships. From the start, we have believed in delivering a different kind of CRM: one that’s user-centric, works in the tools you use, and ultimately makes building and growing lasting business relationships easier. Copper is the easy-to-use CRM for small bus... read more about Copper CRM

    My Trademark Firm is Organised thanks to Copper
    - Brian Goldberg, Founder & Executive Director at Trademark.Ventures International
    Visit website
    14 Days
  • ZoomInfo


    The leading business contact database

    ZoomInfo empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of contacts. Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.... read more about ZoomInfo

    Visit website
    1 Days
    Contact Vendor
  • Oorwin


    Sales CRM tailored for staffing and consulting businesses.

    Oorwin, a San Francisco based SaaS platform offers a diverse suite of products across Recruitment, Sales, and HR to foster productivity and growth for staffing agencies and consulting companies. Built upon nearly a decade of research and experience, Oorwin is poised to change the traditional practices of hiring, sales, and customer experience with its ease of use and simplicity. Oorwin is a unique... read more about Oorwin

    Excellent UI
    - Ashwin Kumar
    Visit website
    7 Days
    Contact Vendor
  • BAZO


    Get more business contacts from your site

    BAZO app recognizes which company or organization entered your website and what it did on it. BAZO enables you to create individual messages for your visitors, encouraging them to leave their contact details.... read more about BAZO

    BAZO is great :)
    - Dawid Bychawski
    Visit website
  • NetHunt CRM

    NetHunt CRM

    Push the boundaries with our Gmail CRM for sales and marketing.

    Accept no imitations; no lousy sidebar solutions. NetHunt provides a fully-featured CRM, fully-integrated with your existing Gmail inbox. With the recent launch of its Workflows feature, NetHunt took the leap from powerful CRM system to dedicated sales-growth hub. Now, it automates webform capture, drip campaigns, and contact-email linking. Algorithms and notifications make life easier because som... read more about NetHunt CRM

    Best CRM so far
    - Volodymyr Denysenko, Front-End-Entwicklerin at EPOM
    Visit website
    14 Days
  • Freshworks CRM

    Freshworks CRM

    A fresh approach to customer engagement.

    Freshworks CRM software is an AI-based customer relationship management software used for lead-scoring, sending a targeted email, activity capture, and finding sales leads. With over 40k customers, Freshworks is an inexpensive professional CRM software that requires minimal customization. It is super easy to set up, and it tracks everything from customer interactions to sales activities. Freshwork... read more about Freshworks CRM

    Most affordable CRM with best features and functionalities
    - Gautham Ramakrishnan, Head of Marketing at Zomentum
    Visit website
    21 Days
  • LeadSquared


    Lead Conversion Platform for Your Business. Discover a new way to run high-velocity sales.

    LeadSquared is marketing automation software and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely - to people, marketing activities, lead sources, products, and locations. LeadSquared is a CRM and marketing automation platform that helps businesses increase their closures and manage their pipelines ea... read more about LeadSquared

    Simplicity of Leadsquared as a Marekting Automation Software
    - Haresh Pansuriya, Digital Marketing Lead at iQlance Solutions
    Visit website
    15 Days
  • Round Robin Distributor

    Round Robin Distributor

    Intelligent . Quick . Efficient Inbound Distributor for Sales & Service Teams

    Round Robin Distributor (RRD) helps Sales & Service teams automate their lead and case distribution wrapped as a 100% native Salesforce solution (your data is completely secured) and Lightning-enabled. The app incorporates features like customizable lead & case distribution logic, user absence and deactivation handling, relationship-based assignment, team, and user capping to handle the inbound vo... read more about Round Robin Distributor

    Visit website
    30 Days
  • Agile CRM

    Agile CRM

    All-in-One CRM Software, Sales Enablement + Marketing Automation + Customer Service.

    Agile CRM is a robust cloud-based customer relationship management software that integrates core functionalities of sales, marketing, service, and web engagement platforms into a single unified solution. Trusted by thousands of small to medium businesses across multiple industries, Agile CRM offers a massive set of features including project management, contact management, scheduling, sales and ma... read more about Agile CRM

    - Michael DeLon, President, Paperback Expert | Positioning Experts for Business Growth at Paperback Expert
    Visit website
  • Capsule CRM

    Capsule CRM

    The smart simple online CRM, Build stronger customer relationships.

    Capsule was launched in 2009 following the founder's; frustration with existing CRM services that were either overly simplistic or far too complex for most businesses. We believe the value of a modern CRM lies in the ability to help businesses stay organized, know more about their customers, build strong relationships and to make the most of sales opportunities, all while minimizing user input. Ca... read more about Capsule CRM

    A basic, but excellent CRM tool
    - Graham Hyman, Operations Manager at NevHouse
    Visit website
    30 Days


    All Your Marketing Automation Tools in One Place

    ONTRAPORT provides a comprehensive business and marketing automation platform targeted at the specific needs of entrepreneurs and small businesses. With ONTRAPORT as their partner, entrepreneurs and small business owners can quickly and easily start, systemize and scale their businesses on a powerful platform integrating the marketing, sales and business applications they need, when they need it. ... read more about ONTRAPORT

    One of the most robust platforms
    - Cynthia Harder, Virtual Assistant and Owner at Simplify Virtual Solutions
    Visit website
    90 Days
  • amoCRM


    Messenger based sales crm software

    amoCRM is the world's first messaging-powered CRM. Multi-channel communication lets you converse through messengers, emails and calls from a single app. Now every interaction with your customers can be a personalized one-on-one dialogue. Plus managers love our powerful analytics, reporting and automation tools.... read more about amoCRM

    - InsightWhale
    Visit website
    14 Days
  • Builderall


    We Believe In Affordable Tools For All...

    Free lead funnels for Entrepreneurs designed to capture prospect information and create a customer base to send offers and presentations. Built For Gurus and Beginners Your level of skill or experience doesn¿t matter. Easy, Fast and Yet Professional All under your control. It's easy to edit your site. Perfect for Mobile Phone. Create Restricted Area Website for Members. Easier Blogging Create Sal... read more about Builderall

    Great Platform
    - Patryk Miszczak
    Visit website
    Free version
  • Online Lead Portal

    Online Lead Portal

    Customer at your Finger Tips

    Online Lead Portal is a service-first Mobile CRM tool that builds software designed to improve customer communication & develop better follow up. As employees, we encourage each other to grow and innovate. As a company, we roll up our sleeves to plant roots in the communities we call home. Our sales CRM tool is powerful and flexible, and scales to meet the needs of any business. Even yours to grow... read more about Online Lead Portal

    Online Lead Portal is an important piece of our growth now.
    - Pramod Mishra, Senior Consultant at SAPster IT Consulting
    Visit website
    15 Days
    Contact Vendor
  • Nutshell CRM

    Nutshell CRM

    All-in-one growth software tool gets your entire team on the same page, CRM and email marketing.

    Nutshell is dedicated to helping sales reps win more deals and solving the most critical challenge of CRMs: motivating sales teams to embrace the product. We’re passionate about our customers’ success, and we love finding new ways to take the frustrations out of selling. Nutshell is a growth software platform that helps sales and marketing teams work together to win more deals. Simple enough f... read more about Nutshell CRM

    Good, cheap CRM
    - Alex Lapp, Social Media Manager at Insite Advice
    Visit website
    14 Days
  • Salesflare


    A simple yet powerful CRM for small businesses selling B2B.

    Salesflare reminds you of who you should contact, collects information on customers, and logs all your customer interactions for you. It does this by surfacing data from email, phone, calendar, social media, the web, and more. Salesflare is an intelligent CRM for small and medium sized B2B businesses, who want to sell more with less work. Salesflare automatically fills out your address book and ke... read more about Salesflare

    An excellent system if you have a plenty of customers and a strong sales team
    - Adam Hempenstall, Founder & CEO at Better Proposals
    Visit website
  • Growbots


    The Only Platform You Need to Fully Automate Outbound Sales

    Growbots is an all in one solution for driving predictable revenue growth. With our AI-based platform, anyone who needs to generate leads, from sales to marketing, can reach out to hundreds of potential customers in minutes. Salespeople are freed up to interact directly with customers and create more business, instead of slogging through the tedious and time-consuming process of manual prospecting... read more about Growbots

    Growbots for outreach emails
    - Johannes Rastas, Affiliate Marketing Manager at Supermetrics
    Visit website
    Contact Vendor
  • WorkflowMax


    Maximise Your Project Profitability.

    WorkflowMax is one of the pioneer project management tools, allowing you to manage your projects and assignments from start to finish. It lets you build a steady brand across the global platform, which brings in a huge profit and increased ROI within your company. You can operate and manage all your workflow processes with this PM system including from providing estimates and quotations to generat... read more about WorkflowMax

    Average review
    - Tom Parker, Directror of Strategic Growth at Dilate Digital
    Visit website
    14 Days
  • ActiveConversion


    Make Sales & Marketing Work

    ActiveConversion makes sales and marketing work for industrial companies. Our combination of software and services helps manufacturers, distributors, and industrial service providers make the most of existing efforts by generating more leads and identifying the best opportunities. With a diverse customer base across North America, we help industrial companies generate more business opportunities i... read more about ActiveConversion

    Poorly managed marketing agency with a mediocre software product.
    - Mr Sparks, Director of Digital Marketing at Sparks Company
    Visit website
    14 Days
    Contact Vendor
  • Kliken


    Right Marketing Campaign for Your Business.

    Designed for small to midsize businesses, it is a marketing campaign management solution that manages leads through google shopping, search ads and retarding ads. PPC management solution that helps manage visitors, sales and leads through website analytics and bid optimization algorithms. ... read more about Kliken

    Bad service all lie
    - Sam Khalaf
    Visit website
  •  iBuildApp


    App Builder Software

    Creating your mobile app for Android and iPhone for free is easier than ever. iBuildApp app maker software allows building apps in a matter of minutes, no coding required! With the iBuildApp App Maker, one mobile app is all it takes to reach your customers. You can develop a single app for iPhone, Android phones and tablets. iBuildApp App Builder software allows businesses to develop mobile apps i... read more about iBuildApp

    Visit website
  • Highrise


    Meet your Customers.

    Highrise is a simple CRM, built by Basecamp and launched on March 20, 2007. Over the past 11 years, it’s grown to become a multi-million dollar business with a loyal customer base. Highrise is the just-right, more thoughtful way to track leads and manage follow-ups in the office or on the go. Other tools are too cumbersome or require too many steps. Highrise is the just right, more thoughtful w... read more about Highrise

    Visit website
    30 Days
  • Genoo


    Build relationships; get more sales.

    Genoo’s flagship product, Genoo Marketing Automation software, was released later in 2008 and quickly earned acclaim from a growing community of users. Continuous commitment to serving the real business objectives of customers, listening to their wants, and delivering what they need has become Genoo’s stock-in-trade. ... read more about Genoo

    Visit website
    30 Days
  • CRM Creatio

    CRM Creatio

    The most agile CRM platform to accelerate sales, marketing, service and operations

    CRM Creatio is a comprehensive full-fledge application to accelerate marketing, sales, and service that can be deployed as standalone products, or as a bundle on a single CRM platform. Creatio is a unique synergy of unified CRM and intelligent BPM platform that connects the dots between marketing, sales and customer service. Midsize and large organizations can now efficiently manage the complete c... read more about CRM Creatio

    Visit website
    14 Days
    Contact Vendor
  • SuiteCRM


    Open source CRM application for businesses.

    SuiteCRM’s revolutionary Hosted Service ends per-user charging, ends charging for premium features & ends vendor lock-in. Take back control & scale CRM throughout your business at massively reduced cost without fear of hidden charges. Know your customer by creating a central repository for all your customer data enabling you to gain key insights that can be used to enhance and nurture your busin... read more about SuiteCRM

    Visit website
    Contact Vendor
  • Phonexa


    Tracking and Distribution Platform for web and call campaigns

    Phonexa is the leading all-in-one marketing solution for direct advertisers, lead generators, and affiliate networks. Phonexa's lead tracking and distribution platforms provide businesses the ability to perform in-depth analytics of internal and external marketing campaigns, thus resulting in transparency, efficiency and increased ROI. Phonexa has the scalability, tools and partnerships to serve c... read more about Phonexa

    Visit website
    Contact Vendor
  • Freeagent CRM

    Freeagent CRM

    Best CRM solution for the new world of work.

    FreeAgent is a complete CRM platform with robust work management. FreeAgent empowers leaders to optimize sales, marketing, customer success, project management and more -- so every employee has workdays full of impact. Designed for the new world of work, remote teams thrive with complete visibility into day-to-day activity, real-time collaboration, and powerful code-free customization.... read more about Freeagent CRM

    Visit website
  • Blitz


    Sales CRM Built To Automate Your Pipeline.

    Blitz Sales Software is designed to keep you organized and focused on the sales process. Since Blitz is web-based software, it can be accessed from any computer or phone at any time. Referrals, Leads, Renewals, and cross-selling opportunities are valuable, and by using sales software you have a central hub to help keep both management and the sales staff up to date and focused on the same goal.... read more about Blitz

    Visit website
    30 Days
  • Leadscampus


    Unlimited Sales Leads

    At Leadscampus we are convinced that relationships are the lifeblood of every business. The bigger your network of prospects, the greater your chances of making sales. Our lead and customer relationship management (CRM) offers are designed to help your business close more sales. You can also do this with over eighty percent (80%) efficiency. Successful salesmen understand that for sales to happen,... read more about Leadscampus

    Visit website
  • LeadManager


    Lead Management Software for Faster Sales Growth.

    When buyers show interest, quick response and an appropriate level of persistence are essential to staying ahead of the competition. Velocify LeadManager was built specifically for sales teams that operate with a sense of urgency. It puts the right lead in front of the right salesperson at the right time.... read more about LeadManager

    Visit website
    Contact Vendor
  • noCRM


    Lead management software that really helps salespeople.

    When using standard CRM software your productivity is reduced as you waste time filling out "paperwork" with uncritical information diverting you from your primary goal: acquiring new customers! no keeps you in touch with your prospects at key moments of the sales cycle, eliminating the risk of missing an important opportunity!... read more about noCRM

    Visit website
    15 Days
  • Follow Up Boss

    Follow Up Boss

    Respond Faster, Do More Follow Up, Set More Appointments, Close More Deals.

    Follow Up Boss Real Estate Software instantly assigns your leads directly to your agents based on the rules and flow you choose and specify, including price, zip code, round robin and First to Claim.... read more about Follow Up Boss

    Visit website
    14 Days
  • ClinchPad


    Close leads faster. Clinch more deals.

    ClinchPad is a deal focused CRM that enables you to close deals faster. It is simple to use, a web-based application built for small teams who are looking to transition from a cluster of spreadsheets to a more organized way of tracking leads. It has all the features required to make your team more efficient and allows you to track your leads, collaborates with your team members, track performance,... read more about ClinchPad

    Visit website
    Contact Vendor
compare software image

Buyer’s Guide

Buyer's Guide to Lead Management Software

Generating a high number of leads is an achievement for marketing teams. But, what if the team is not able to convert the leads into customers? The cost of generating leads becomes a liability for the business. Lead generation is one of the top concerns that businesses of all sizes face today.

Here, the use of the best lead management software comes into the picture.

This buyer's guide to lead management software covers all the topics relating to lead management tools and how you should select one to get the most out of it. Let’s  start with the basic concept of lead management and move on to in-depth information about lead management systems helping you make the right purchase decision.

What Is Lead Management?

Lead management is a process that includes capturing leads, tracking their behavior and activities, segmenting & qualifying these leads, and consistently putting in marketing efforts to convert them into customers. The primary objective of efficient lead management is to drive customers through the sales funnel until they reach the point where they make the purchase decision. If your business is generating leads but is not managing it properly, you would probably fail to provide exceptional customer services and ultimately lose sales opportunities.

Thus, it becomes necessary to follow a systematic approach towards a lead management process to ensure the business's sustainability and growth. To have a better understanding of lead management, let's examine the different components of the lead management process.

What Are The Components Of Lead Management Process?

Lead Planning

Planning marketing strategies to acquire leads is the first step in any lead management process. The target audience is approached using outbound and inbound marketing strategies including email marketing, social media marketing, SEO, webinars, and other paid advertising methods. When the audience responds to any of these marketing efforts, the leads are generated.

Lead Scoring

The next step after generating leads is to identify and score those leads based on their purchasing decision authority, budget, and willingness to convert. Scoring the leads is important as it helps in prioritizing and executing personalized marketing strategies to ensure maximum conversions.

Distributing Leads

The qualified leads are then distributed to sales and marketing personnel with complete information about their demographics, age, preferences, etc. so that they can put the right efforts to convert those leads into loyal customers.

Nurturing Leads

The sales and marketing teams then nurture those leads with a high possibility of conversion by following up with them through email or phone calls. Lead nurturing requires implementing the efforts that educate the clients about the products/services like providing demonstrations, free trials, etc., making them ready for the purchase.


Here, the lead management process comes to an end where the leads get converted into the customers.

What Are The Challenges Of Managing Leads Efficiently?

The lead management process seems simple when, in theory, but practically becomes complex when the number of leads cumulates consistently. Below are some challenges that businesses usually face during the process of lead management.

Lead Leakage

Some leads that do not become immediate sales opportunities leak out of the funnel due to lack of time devoted to those leads. These leads are not nurtured efficiently, and thus they end up lying in your CRM and maybe become your competitors' opportunities. When the number of leads is high, it becomes difficult to answer equally to all the leads. This is where many qualified leads get segmented as unqualified leads, resulting in losing sales opportunities.

Missed Follow Ups

Following up with the leads is one of the most significant activities that can shorten the sales cycle. But, many times, sales and marketing professionals miss following up with many leads due to lack of interest or overload with the number of leads they receive every day. Missed follow-ups mean lost sales opportunities, and that ultimately leads to financial loss to the business organization.

Lacking Engagement

It becomes highly important to keep the leads engaged with the different options in products and services, pricing packages, etc. so that they make immediate purchase decisions. But, engaging leads is not so simple as it sounds to be due to constantly increasing competition and awareness among the buyers. It requires meaningful and consistent interactions with the audience to improve the engagement of the audience. Many times sales and marketing teams fail to do that due to scarcity of time, energy, and resources, which adversely affects the business profitability.

A lead management solution can help in overcoming these challenges to a great extent. So, let's go through what exactly is lead management software and its capabilities that can take your business to the next level.

What Is Lead Management Software?

Lead management software is also known as lead generation software, and lead tracking software that minimizes the human efforts required to generate, track, identify, nurture, engage, and convert the leads. It automates many tasks relating to lead management, eliminating flaws, and closing more deals effortlessly. It simplifies the process of organizing and streamlining the sales pipeline, analyzing critical data relating to sales, making informed strategic decisions, and achieving desired conversion rates.  

Earlier, the sales and marketing teams had to put a lot of human effort and invest their time to get all these jobs done manually. Now, with the help of a lead management system, they can automate and schedule their follow-up emails, qualify and identify leads quickly, and immediately put their ideas into action. The lead management solution also helps evaluate the sales performance of each team member based on different dimensions, ensuring they meet their sales goals effectively and grow their business.

Let's have a glimpse at the capabilities of lead management software that can help modern businesses survive and grow exponentially.

What Are The Capabilities of a Lead Management Software?

Streamlines Information

A  business lead software can be a single source of information for your sales and marketing personnel. They don't have to manually juggle between files, folders, and excel spreadsheets to find the information they require. Using the best lead management tools, they can have access to all the information on their fingertips.  

Qualifies Leads

A lead management system helps you follow a systematic process that enables you to qualify the leads accurately based on their purchasing authority, budget, and many other factors. This systematic approach eliminates the lead leakage problem and helps you make the most out of the generated leads.  

Tracks Leads Activities

The best lead management software allows you to track your leads' activities including their emails and conversations with the sales & marketing team. Approaching the leads with a personalized strategy based on their activities can delight the leads, help improve conversions, and improve the profitability of the business organization.

Nurturing Leads

The leads that are not sales-ready require consistent nurturing and building relationships. A lead management system can schedule emails and social media posts that help nurture leads and engage them with your brand. This ultimately leads to increased sales and growth of the business.

Efficient Follow-Ups

When you launch a marketing campaign, there are so many leads pouring in, and handling them all equally becomes a tedious job. In such a situation, you may miss out on approaching many leads with your offers. The lead management system ensures efficient follow-ups with every lead by sending reminders and notifications, helping you to improve efficiency in follow-ups.

So, these were the basic capabilities of a business lead software. These capabilities can vary depending on the type of lead management solution you choose. Let's look at different types of lead management tools based on functionality, deployment, and price.

What Are The Different Types of Lead Management Software?

A. Functionality

Many lead management tools have basic features that allow only storing and managing information when it comes to functionality. Whereas, there are robust lead management apps with features that allow the categorization of leads, automate email marketing and social media campaigns, track and monitor lead behavior, and manage the entire sales cycle. 

So, while you select your lead management solution, check that it is compatible with your business workflow and processes. For that reason, many businesses opt for customizable lead management apps, whereas others go for readymade lead management solutions that are available to use immediately. Let's have basic information about each of them.

i) Readymade Lead Management Software

As the name suggests, readymade lead management software is a tool that includes predetermined features that cannot be tweaked. Readymade lead management solution can be on-premise or cloud-based. You need to just install or sign up to start using the readymade lead management system instantly.

ii) Customizable Lead Management Software

There are many free and open source lead management tools that you can install and customize as per your business requirements. You need to possess the technical expertise to customize this type of lead management system to get the maximum benefit from it. Many companies hire software development companies or freelancers to get a lead management system built suiting to their business workflow and logic.

B. Deployment

i) On-Premise Lead Management Software

On-premise lead management software is the type of software that can be installed on your server and operated within your business premises. When it comes to deploying on-premise lead management tools, you need to have proper infrastructure and technical staff to maintain and manage its updates regularly. You have three options if you are planning to deploy an on-premise lead management software -

  1. Download free and open source lead management software and get it customized from your technical staff to make it work as per your business requirements
  2. Hire a software development company or freelancer to build a lead management solution that can be hosted and managed on your server within your organization’s premises
  3. Purchase license of a readymade lead management software, get it deployed on your organization’s server

ii) Cloud-Based Lead Management Software

The cloud-based lead management system, also known as online lead management software, is hosted on the software vendor's server. You don't need to worry about its installation, maintenance, and upgrading. The vendor takes care of that. All you need is an internet-aided device to use the cloud-based software from any place at any time.

C. Price

i) Paid Lead Management Software

Whether you are buying the license copy of a lead management software or hiring a software development company for getting your lead management software built, you need to invest a considerable amount in owning the software. In the case of cloud-based software, you need to pay a monthly/yearly subscription to use the lead management platform. The lead management purchase decision would be based on your business requirements and budget.   

ii) Freemium Lead Management Software

Freemium lead management software is free to use for a certain period or with limited features and users. You can go for this option if you need to check the software features and whether it includes all the functionality that your business requires. It is always better to make purchase decisions by testing a freemium version of the lead management platform.

iii) Free Lead Management Software

The open source lead management solutions are free to download and can be customized as per your requirements. Also, there are certain cloud-based lead management software like EngageBay and LeadFeeder providing free pricing options with limited features. These free lead tracking software perfectly suit startups and small-sized businesses with minimum requirements.

Why Should Businesses Use Lead Management Software?

As per the research report, the lead management software market is likely to grow at a CAGR of 17.39% during the period 2017-22. The reason behind that is the need for large scale client management among the business organizations.

Lead management software is a tool that most successful businesses use these days to improve and scale their sales & marketing processes and manage their leads flawlessly. Below are some benefits that businesses derive by implementing lead management software.

Focusing on Quality Leads

The CRM lead management platform allows you to segment the leads based on their purchasing authority, preferences, and budget. This segmentation allows you to identify qualified leads that are sales-ready and approaching them with personalized offers leading to improved sales and profitability.

Engaging with Right Context

Lead software stores complete information about the leads and communication carried out with them in a centralized location. This helps the sales and marketing teams approach the leads with the right context and better conversion rates.

Improving Productivity

The sales lead management software automates the entire lead management process like sending emails, notifications & reminders, launching marketing campaigns, etc., allowing the sales & marketing teams to focus on planning successful strategies that yield results.

Responding Quickly

With the help of sales lead software, the sales and marketing teams can access crucial information about the leads, such as their contact information,  buying intentions, purchasing authority, budget, etc. This enables them to respond quickly and accurately to the leads and increase the chances of conversions.

Increasing ROI

The sales lead management software allows you to identify the marketing platforms and strategies, bringing better results in terms of quality leads and conversions. This helps in planning effective marketing strategies for the future, and that leads to increased sales and ROI.

Measuring Performance

The lead software provides insights to the important information about different aspects like the success ratio of different marketing campaigns, buyers' behavior, etc. helping in measuring performance. This helps in making improvements to the processes and workflows benefitting your business financially.

What Are The Factors To Be Considered While Selecting a Lead Management Software?

Easy to Use 

A user-friendly lead generation software would encourage your sales and marketing team to adopt it quickly and get things done with minimum human efforts. This would save time and help them focus on strategic and revenue-generating tasks, helping you improve the business organization's productivity and profitability.

Implementation Support

Just ensure that you get required support from your software vendor until your team is comfortable and fully operational with the lead management software. If you have chosen cloud-based software, then you need not worry about the implementation support.


This is the most important criteria most of the buyers look for. The price of the software should be worth the features and functionality it provides. Moreover, it should also fit into your budget. If you are not confident with the lead management software functionality, go for a freemium version first and then make the purchase decision.

Customer Support

Before you purchase a lead management software, you need to check whether the vendor of that software provides prompt customer support or not. Check the customer reviews about the same and choose the software with exceptional after-sale support to ensure a smooth lead management process in your organization. 


Most of the lead management software includes a dashboard providing at a glance view of metrics that you want to check frequently. You need to ensure that the lead management software you have chosen allows you to customize the dashboard according to your preferences and easy-to-view charts and bar graphs allowing you to grab insights that you require.


Switching between different applications to get a task done can be a tedious job. The right integrations within your lead management software can help you get different tasks from a single interface. The integration with different tools would also allow you to import/export required data and save your time spent in manual data entry. Thus, you need to ensure that the lead management software you choose includes the capability of integrating other tools you are currently using in your business.


In this fast-paced business environment, when most of the tasks are done using mobile devices, why not manage leads. If you are required to manage your leads and monitor the activities of your sales and marketing team, even while you are traveling and moving places, you need to ensure that the lead management software you choose is mobile-friendly.

What Are The Latest Trends In Lead Management Software?

To stay ahead of the competition, achieve the impossible, and set unique benchmarks, you need to adopt a future-ready lead management software. For that, you need to consider the below-mentioned latest trends in lead management software.


Chatbots can provide 24/7 customer support, and so have become quite popular among brands these days. Chatbots have enabled businesses to answer the queries of the leads at any time with minimized human efforts. Thus, you need to ensure that the lead management software you purchase can integrate with chatbots as most businesses these days are implementing chatbots on their website to nurture leads and provide exceptional customer service.

Voice Search

The number of people using voice search is growing steadily, and you need to ensure that the lead management software is compatible with this new trend. Through voice search, people post context-specific long-tail keywords, and that should be considered while executing lead capturing strategies using your lead management software.


As per recent research, 90% of US consumers find personalized marketing very or somewhat appealing. You need to make sure that the lead management software you choose includes the features that support you in implementing personalized marketing efforts and approaching your leads in a personalized manner.

Video Marketing

People these days prefer watching videos rather than reading text. Videos have taken a prominent place in social media marketing. The lead management software you select should be compatible enough to execute this trend within your digital marketing efforts.

Artificial Intelligence

These days, marketers are using Artificial Intelligence in identifying the quality of the leads and implementing better decision-making strategies. The use of AI in lead management may not be new, but it is evolving and becoming more popular. AI focuses more on probabilistic decision making and thus helps businesses make their sales & marketing processes highly accurate & effective.

Machine Learning

Machine learning is based on data science that can be used to optimize and improve the performance of marketing campaigns. It can also help in qualifying leads in a much more effective manner and allow high-level decision making with ease. Implementing machine learning in your lead management process means future-proofing your business and achieving heights more than your expectations.

How Much Can A Lead Management Software Cost?

The cost of the lead management software depends on the features it includes and its deployment. There are many lead management systems available, starting from $1/month to $1000/one-time subscription charges.

For example, Miraget Leads is available at $1/month, whereas Salesmate CRM at $12/month, LeadSquared at $150/month, and LeadSpedia at $1000/month. Depending on your features requirement and budget, you can select the best one.

If you are not comfortable with monthly subscription plans, you can go for Lead scrape that is available at $97/year or Integrate at $9995/year, depending on your business requirements and budget.

The businesses do not prefer many times, monthly, and yearly subscription plans. They prefer to pay one-time and own the subscription. There are lead management software like Teknovate CRM at $750 and DigitalCRM at $1000 one-time subscription charges that you can consider.

Most of these lead management solutions available on subscription-based price include free trial options to try using it before making a purchase decision.

If investing in a new software is not in your list right now, you can select a free and open source lead management software that can be customized and implemented without investing a considerable amount. In this case, you may need to spend on the required infrastructure and remuneration to your technical team.

Why Refer GoodFirms’ List Of The Best Lead Management Software?

Still in a dilemma about which lead management software would suit you in terms of price and functionality? We would recommend you to go through the list of the best lead management tools curated by GoodFirms' team because -

  • GoodFirms follows a systematic approach towards listing software and services based on various important parameters and selects only those that are best in terms of emerging technologies and techniques.
  • Besides providing detailed information about each lead management software, GoodFirms' also includes authentic and legit reviews that would help you make smart purchasing decisions.
  • GoodFirms is considered one of the most trusted research firms as we update the details about the software, services, and reviews, frequently helping you access the latest and authoritative information.

The Key Takeaways

Generating leads is not enough; you also require to have an effective process to manage them to gain more conversions. Lead management software can manage innumerable leads generated from multiple marketing campaigns, whether online or offline. Streamline all the interactions with your leads, score, and qualify them efficiently and ensure that you gain maximum conversions with minimum efforts.

We hope that this buyer's guide to lead management software has helped you select the right lead management system as per your requirements. You can also contact our experts & consultants to get more information on this subject.