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Best Email Marketing Software for 2025

Looking for the best email marketing software to boost your business? Discover a comprehensive list of top-rated email marketing tools and platforms on GoodFirms, based on millions of verified user reviews. Compare features, pricing (including free and paid options), and customer ratings to find the perfect solution. Automate campaigns, personalize messages, A/B test, and reach global audiences with ease. Start your search today and take your email marketing to the next level!

Rankings updated: Jul 8, 2025
246 Software

Explore list of top Email Marketing Services and Tools

  • eSputnik

    5.0 1 Review Verified

    eSputnik is a multichannel email marketing automation software for B2C. Specialized solutions for large eCommerce and Marketplace. eSputnik is a Marketing Automation Service made to embody the toughest ideas of enterprise-level solutions ... read more about eSputnik

    eSputnik Review

    eSputnik is a multichannel marketing automation software for B2C that offers a set of tools for email design, campaign automation and reporting. reviewed by: Halbert Waters
    Entry Level Price
    $1.99 One-time
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    33% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Automation
    • Customer Surveys
    • Dynamic Content
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Mailing List Management
    • Templates
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • One-Time Payment
    Vendor pricing page
    Available Packages
    Standard
    $1.99 One-time
    Visit website

  • SendX

    4.2 1 Review Verified

    SendX is an Email Marketing Software focused on providing an intuitive, feature-rich and affordable experience to business owners and marketers. SendX prides itself on enabling marketers and business owners with one of ... read more about SendX

    SendX Review

    Affordable and has tons of features reviewed by: Anh Trinh, Managing Editor at GeekWithLaptop
    Entry Level Price
    $7.49 Per Day
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • CAN SPAM Compliance
    • Dynamic Content
    • Event Triggered Email
    • Landing Pages/Web Forms

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars
    • Infographics
    • Case Studies
    • On-Site Training

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $7.49 Per Day
    Visit website

  • Intuit Mailchimp

    4.3 176 Reviews Verified

    Mailchimp is a popular email marketing software that helps businesses create, send, and manage email campaigns. It allows users to design visually appealing emails, manage subscriber lists, and track the performance of ... read more about Intuit Mailchimp

    Intuit Mailchimp Reviews

    Transforming Email marketing for businesses reviewed by: AYUSH GUPTA, C Parts Expert at LPS Bossard PVT LTD
    Entry Level Price
    $25 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    20% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • CAN SPAM Compliance
    • Customer Surveys
    • Drip Campaigns
    • Dynamic Content
    • Event Triggered Email
    • Image Library
    • Landing Pages/Web Forms
    • Mailing List Management
    • Subscriber Management

    Key Details
    Industries
    • Computer-software
    • Information-technology-services
    • Marketing-advertising
    • Market-research
    • Telecommunications
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Case Studies
    • Whitepapers
    • On-Site Training

    Reviews
    What User‘s Say
    it's a good SaaS software for email marketing Campaigns.
    Harshitha Venkatrathnam, looking job as fresher in digital marketing with certification in digital marketing at ulketz
    Easy to use email marketing platform with a host of features
    Brad Russell, Founder at Digital Hitmen
    Mailchimp is a perfect marketing solution to help you grow your business
    Brigid Davey, General Manager at Nimble
    Review Summary
    It makes Email marketing Campaigns easy. It helps to reach business goals. It is one of the best Market Automation platforms. It ranks best in email marketing platforms.
    Harshitha Venkatrathnam
    Harshitha Venkatrathnam, looking job as fresher in digital marketing with certification in digital marketing at ulketz

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page
    Available Packages
    Standard
    $25 Per Month

    Integration
    Integrated With
    • QuickBooks Commerce
    • Shopify
    • Squarespace
    Visit website

  • Success.ai

    5.0 84 Reviews Verified

    Our AI-powered cold emails help you engage with your prospects more effectively by personalizing your emails, tracking the results of your campaigns, and improving your sender reputation. You can send unlimited emails ... read more about Success.ai

    Success.ai Reviews

    Experience of using an amazing AI powered cold email outreach platform reviewed by: Aritra Das
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Email Marketing Software

    Features
    • A/B Testing
    • Automation
    • Reporting & Analytics
    • Templates
    • Subscriber Management

    Key Details
    Industries
    • Information-technology-services
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Windows
    • Mac
    Support
    • Email
    • Chat
    • 24x7 Support

    Reviews
    What User‘s Say
    Revolutionizing Cold Email Outreach: Success.ai Review
    Rakesh Chauhan, Digital Marketer | Social Media Marketer| Content Marketer | SEO Specialist at Freelancer
    Success.ai revolutionizes email marketing with AI-driven personalization.
    Jugal Kumar, Digital Marketing Executive @ Digital Marketing Manager | SaaS expert at Zebaq Pvt ltd
    My Experience With Success.AI
    Arooj Gillani, Content Marketing | Email Marketing | Social Media Marketing at mavenup
    Review Summary
    Success.ai revolutionizes cold email outreach with its AI-powered platform. With advanced personalization, targeted campaigns, and comprehensive analytics, it's a game-changer for businesses. While there's a learning curve and cost considerations, the benefits far outweigh the drawbacks. Success.ai is a must-have tool for anyone serious about maximizing their email outreach efforts.
    Rakesh Chauhan
    Rakesh Chauhan, Digital Marketer | Social Media Marketer| Content Marketer | SEO Specialist at Freelancer

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • ActiveCampaign

    4.5 31 Reviews Verified

    ActiveCampaign is an email marketing software that uses artificial intelligence to help businesses grow their audience, increase sales, and build customer relationships. With ActiveCampaign, you can create and send beautiful, personalized emails ... read more about ActiveCampaign

    ActiveCampaign Reviews

    ActiveCampaign’s intuitive interface and robust feature set, we can quickly create custom email sequences reviewed by: Sarah Gibson, Director at Proactive Healthcare
    Entry Level Price
    $15 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    13% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Automation
    • CAN SPAM Compliance
    • Customer Surveys
    • Dynamic Content
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Mailing List Management
    • Subscriber Management

    Key Details
    Industries
    • Accounting
    • Computer-software
    • E-learning
    • Financial-services
    • Health-wellness-fitness
    • Logistics-supply-chain
    • Marketing-advertising
    • Professional-training
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • On-Site Training

    Reviews
    What User‘s Say
    Active Campaign is super easy to manage complex email marketing campaigns
    Rakshit Panchal, Marketing Specialist at Sydney Digital Agency
    I would recommened ActiveCampaign for your business and experience the best results.
    Jon Torres, Founder at Jon Torres
    Its automation features are amazing
    David Bell, Cybersecurity Editor at COUNTRYVPNS
    Review Summary

    We at Sydney Digital Agency use Active Campaign for email automation to send emails frequently about our blogs and the latest updates of our services for the last three years. It's super easy to manage complex email marketing campaigns. You can also segment campaigns according to your services by including tags and lists. When you require to scale up, it's quite pricey.

    Rakshit Panchal
    Rakshit Panchal, Marketing Specialist at Sydney Digital Agency

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Standard
    $15 Per Month
    Visit website

  • Warmy

    4.9 24 Reviews Verified

    Warmy.io is a tool designed to enhance email deliverability by raising your email reputation to ensure your emails avoid the spam folder. The platform offers automated warm-up with the help of "Adeline", ... read more about Warmy

    Warmy Reviews

    Warmy protecting our emails reviewed by: Maximilien Desroches, Growth manager at Receeve
    Entry Level Price
    $49 Per Month
    Free Trial
    7 Days
    Pricing Type
    Usage Based
    100% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Automation
    • CAN SPAM Compliance
    • Customer Surveys
    • Drip Campaigns
    • Dynamic Content
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Mailing List Management
    • Reporting & Analytics
    • Templates
    • Subscriber Management

    Key Details
    Industries
    • Internet
    • Marketing-advertising
    • Market-research
    • Pharmaceuticals
    • Retail
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    • In-person
    Knowledge Base
    • Knowledge

    Reviews
    What User‘s Say
    Warmy saved our domain
    Eliakim Shmuelovitz, Marketing Manager at Xpansion
    Great free tool for creating free DMARC Record
    Zara Vasquez, L&D Manager at Enabley
    Great email-warm up
    Liam Gallagher, Marketing Manager at Xpansion
    Review Summary
    Warmy.io saved us after our domain was inadvertently blocked. Their email warm-up service easily and rapidly restored our communications. They come highly recommended from me to anybody dealing with comparable problems.
    Eliakim Shmuelovitz
    Eliakim Shmuelovitz, Marketing Manager at Xpansion

    Packages
    Pricing Type
    • Usage Based
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 7 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Starter
    $49 Per Month
    Business
    $129 Per Month
    Premium
    $189 Per Month
    Expert
    $279 Per Month
    Visit website

  • HubSpot Marketing Hub

    4.4 14 Reviews Verified

    HubSpot Email marketing is a powerful Email marketing tool that treats subscribers like people. Create, personalize, and optimize your marketing emails without waiting on designers or IT. One of the unique features ... read more about HubSpot Marketing Hub

    HubSpot Marketing Hub Reviews

    On a single platform, HubSpot provides various tools for marketing, sales, customer care, and CRM reviewed by: Susan Anderson, Founder & Lead Editor at The Worthy Goods
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    15% in Email Marketing Software

    Features
    • Auto-Responders
    • Automation
    • Drip Campaigns
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Mailing List Management
    • Templates

    Key Details
    Industries
    • Education-management
    • Information-technology-services
    • Marketing-advertising
    • Market-research
    • Retail
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Case Studies
    • On-Site Training

    Reviews
    What User‘s Say
    Great Platform to Grow Your Marketing On Top Of
    Bobby Vickers, Co-Founder at Doorvana Garage Doors
    HubSpot is a perfect choice if you search for a tool that acts as an all-in-one solution
    Alex Contes, Co-Founder & SaaS Expert at Review Grower
    HubSpot makes sure that our marketing efforts are constantly running efficiently and cleanly
    Manual Thomas, CEO at AquariumLife
    Review Summary
    As the Co-Founder of https://www.doorvana.com/, I am responsible for implementing and oversight of our marketing activity. HubSpot's user-friendly interface makes it incredibly easy to navigate through various tools and features. From managing email marketing campaigns to creating personalized workflows, the platform offers a plethora of functionalities that cater to every marketing need. The intuitive design ensures that even individuals new to marketing automation can quickly grasp its potential and start utilizing its full capabilities. One standout feature of HubSpot is its robust analytics dashboard. It provides comprehensive insights into campaign performance, audience behavior, and ROI, enabling data-driven decision-making. The ability to track and measure the success of every campaign has been invaluable in refining strategies for better results.
    Bobby Vickers
    Bobby Vickers, Co-Founder at Doorvana Garage Doors

    Packages
    Pricing Type
    • Free
    Preferred Currency
    • USD ($)
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • EngageBay

    4.8 13 Reviews Verified

    EngageBay is a simple, affordable, all-in-one marketing automation software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation ... read more about EngageBay

    EngageBay Reviews

    My handy business tool. reviewed by: Eric F Montera
    Entry Level Price
    $12.74 Per Month
    Free Trial
    N/A
    Pricing Type
    Per User
    8% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Customer Surveys
    • Dynamic Content
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Mailing List Management
    • Subscriber Management

    Key Details
    Industries
    • Computer-software
    • Consumer-services
    • Education-management
    • E-learning
    • Higher-education
    • Information-technology-services
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog

    Reviews
    What User‘s Say
    Engage Bay has allowed us to automate our brand’s marketing processes which enables us to save time
    Lucia Jensen, CEO at WeLoans
    EngageBay - A Revolutionary all-in-one system
    Crypto13
    EngageBay An Impossible dream - Realized...
    Jo Marian Lumayag
    Review Summary

    We WeLoans have been using Engage Bay since the company started, and it has helped us identify new opportunities, ensure customers are satisfied, and convert our webpage visitors, among other solutions. Engage Bay is the CRM software we use in our company once a week to track our marketing, support, and sales team. In addition, Engage Bay streamlines tracking customer details by allowing us to store unlimited contacts that help us build strong relationships with our clients.

    Lucia Jensen
    Lucia Jensen, CEO at WeLoans

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo
    Available Packages
    Standard
    $12.74 Per Month

    Integration
    Integrated With
    • Zapier
    • Xero
    • mailgun
    • Mandrill
    • Postmark
    • SendGrid
    • PieSync
    Visit website

  • SharpSpring

    4.5 12 Reviews Verified

    SharpSpring is a cloud-based marketing automation platform for marketing agencies and small to mid-sized businesses that rival top competitors with its features, functionalities, and performance. Email is a key aspect of your ... read more about SharpSpring

    SharpSpring Reviews

    Marketers: SharpSpring is the best option to do Digital Marketing. Believe it !!! reviewed by: Luiz Conte, CMO at Inbound Brasil
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    20% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Automation
    • Customer Surveys
    • Landing Pages/Web Forms
    • Mailing List Management
    • Templates

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Infographics
    • Case Studies

    Reviews
    What User‘s Say
    Dynamic tracking and email software
    Brett Downes, Founder | SEO, Link Building Geek at HaroHelpers
    Loyal SharpSpring user for over 5 years
    John Heenan
    Great app at a great price
    Corey Birkmann, Interactive Director at Rebel Interactive
    Review Summary

    Being a founder of HaroHelpers, I use a software called sharp spring . This is a dynamic tracking and email software that sections users depending on what they originally looked at or done on the website.

     Pro’s

     Simple to learn and easy to set up workflows.

    Has fantastic customer support and great demo introductions.

    Integrated with existing software we had.

    Fantastic Value for Money

     Con’s

     It’s a bit buggy and can be hard to work out errors.

    Slows down website more than we’d like due to size of it.
    Brett Downes
    Brett Downes, Founder | SEO, Link Building Geek at HaroHelpers

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page
    Visit website

  • Taskeo

    4.8 5 Reviews Verified

    Taskeo strives to become a go-to tool for all those companies that grew tired of using several apps to manage their activities. Businesses of all kinds can easily adopt it, making Taskeo ... read more about Taskeo

    Taskeo Reviews

    Taskeo solidifies our workflow, it's our go-to tool for project management. reviewed by:
    Entry Level Price
    $5 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    10% in Email Marketing Software

    Features
    • Automation
    • Customer Surveys
    • Drip Campaigns
    • Image Library
    • Mailing List Management
    • Templates
    • Subscriber Management

    Key Details
    Industries
    • Hospital-health-care
    • Human-resources
    • Marketing-advertising
    • Retail
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog

    Reviews
    What User‘s Say
    Serves as a reliable tool to keep everything in check.
    Taskeo is just Brillant, polished and feature-rich, scheduling software.
    Surendra Jha
    Taskeo they have an excellent customer service team and they resolved my issue quickly and efficiently.
    Kendall Hargraves
    Review Summary
    Taskeo's Appointment Scheduling feature has been a game-changer for our team, particularly in ensuring our clients are well-informed about upcoming meetings. With busy schedules, the risk of forgetting these crucial tasks is high, but Taskeo has effectively addressed this issue by automating reminders. Integration with the CRM has allowed us to maximize sales opportunities, providing a seamless experience for both our team and clients. It's important to note that each module comes with a separate charge. This could pose a consideration for those on a budget, as subscribing to all modules may not be feasible. Taskeo has incorporated essential features, and the convenience of Zoom, Stripe, CRM integration, and time tracking adds to its overall appeal. I must say I'm overall satisfied with the solution, and I haven't encountered any major issues. For those considering Taskeo Appointment Scheduling, I highly recommend this tool.
    Anonymous

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • Monthly Payment
    • One-Time Payment
    Vendor pricing page
    Available Packages
    Standard
    $5 Per Month
    Visit website

  • Pardot

    4.4 5 Reviews Verified

    Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Over 150,000 businesses use Pardot ... read more about Pardot

    Pardot Reviews

    Pardot is a marketing automation software that offers email automation & targeted email campaigns for marketing organisations. reviewed by: Anonymous User
    Entry Level Price
    $1250 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    25% in Email Marketing Software

    Features
    • Auto-Responders
    • Automation
    • Customer Surveys
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Templates

    Key Details
    Industries
    • Computer-software
    • Financial-services
    • Information-technology-services
    • Internet
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Webinars
    • On-Site Training

    Reviews
    What User‘s Say
    Pardot is a beast for those looking to make their campaigns efficient, trackable, and highly effective
    Sheikh Farhan, Founder at SEO LHR
    Solid marketing automation but nothing special
    Bailey Witt
    Great product. Specially if you are using salesforce
    Nicolas Costa Ossa, Director Customer Operations & Account Management at Koombea
    Review Summary

    We SEO LHR have been using Pardot even before the days of its Salesforce acquisition, and it just keeps getting better. It allows users to create and maintain personalized customer experiences driven by behavioral data. From lead management to email marketing, Pardot provides users with an uncomplicated solution for complete marketing automation.

    Sheikh Farhan
    Sheikh Farhan, Founder at SEO LHR

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $1250 Per Month
    Visit website

  • Primailer

    5.0 4 Reviews Verified

    Primailer is a bulk emailing tool available in desktop & cloud versions. Create emails, make recipients list, and send thousands of emails to the recipients at a time. Users can track these ... read more about Primailer

    Primailer Reviews

    Great Experience With Primailer reviewed by: Rahul Singh
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Email Marketing Software

    Features
    • Automation
    • Customer Surveys
    • Drip Campaigns
    • Dynamic Content
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Mailing List Management
    • Templates
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • On Premises
    • Web-based
    • Windows
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Webinars
    • Infographics
    • Case Studies
    • On-Site Training

    Reviews
    What User‘s Say
    My experience with Primailer and its team has be flawless
    Harpreet kaur
    Business Automation Tools for Email Marketers
    Bhagyashree Sharma
    Primailer deliver all it's promise
    AK Sentalli
    Review Summary
    Primailer Cloud has helped us increase our customer reach 10x and conversion 4x. The Support team is fantastic, you can reach out to them anytime you want with your query and they are always happy to help. If you are a budding startup or an established business, either way you might now wanna miss out on this tool.
    Harpreet kaur
    Harpreet kaur

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • BenchmarkONE

    4.8 4 Reviews Verified

    BenchmarkONE is marketing automation and emails marketing software for small businesses and marketing agencies. We help agencies and small business owners propel relationships into sales with all-in-one CRM and marketing automation. Cut ... read more about BenchmarkONE

    BenchmarkONE Reviews

    BenchmarkONE is a cloud-based and all-in-one CRM solution that helps businesses grow with sales and marketing software. reviewed by: Anonyms User
    Entry Level Price
    $79 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    33% in Email Marketing Software

    Features
    • Auto-Responders
    • Automation
    • Drip Campaigns
    • Dynamic Content
    • Landing Pages/Web Forms
    • Mailing List Management
    • Operations Management
    • Templates

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Reviews
    What User‘s Say
    BenchmarkONE is an all-in-one sales and marketing software that is suitable for small to large businesses.
    Hayden Norris
    BenchmarkONE is a customer relationship management system with a strong emphasis on sales and marketing automation for small organizations.
    Anonyms User
    Best choice to automate your sales funnels and the CRM operations.
    Anonyms User
    Review Summary
    We use BenchmarkONE from start to finish for all our customer interactions, and it has been a real game changer. Very intuitive interface and makes sharing information so easy. It has all the essential features we needed for marketing. It is 100% better than the alternatives that I have used. Incredibly powerful tool and a must-have for anyone interested in automation or generally making life easier.
    Hayden Norris
    Hayden Norris

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page
    Available Packages
    Standard
    $79 Per Month
    Visit website

  • ONTRAPORT

    4.8 4 Reviews Verified

    ONTRAPORT provides a comprehensive business and marketing automation platform targeted at the specific needs of entrepreneurs and small businesses. With ONTRAPORT as their partner, entrepreneurs and small business owners can quickly and ... read more about ONTRAPORT

    ONTRAPORT Reviews

    ONTRAPORT is a business automation software designed to help entrepreneurs to understand the market and manage an online business. reviewed by: Chandler Stephens
    Entry Level Price
    $79 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    25% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • CAN SPAM Compliance
    • Customer Surveys
    • Dynamic Content
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Operations Management
    • Subscriber Management

    Key Details
    Industries
    • Computer-software
    • Education-management
    • Health-wellness-fitness
    • Information-technology-services
    • Management-consulting
    • Marketing-advertising
    • Professional-training
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • On-Site Training

    Reviews
    What User‘s Say
    ONTRAPORT’s marketing automation suite that allows creating automation for any aspect of the customer lifecycle.
    Matt Field
    One of the most robust platforms
    Cynthia Harder, Virtual Assistant and Owner at Simplify Virtual Solutions
    Overall Experience: Great
    Vishal Bhatia
    Review Summary
    This is the best software ever. My experience is very good with it. It has a lot of extensions through Zapier. All features are great. I am using the free plan and this software on the go when I need to check contacts and past conversations or reply using one of the templates. Helps to keep track of your business easily. It is easy to use for me, considering it’s my first exposure to marketing automation software.
    Matt Field
    Matt Field

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $79 Per Month
    Visit website

  • MailerLite

    4.8 4 Reviews Verified

    MailerLite is a user-friendly email marketing tool that helps businesses of all sizes connect with their customers. With MailerLite, you can create and send beautiful, personalized emails, track the performance of your ... read more about MailerLite

    MailerLite Reviews

    MailerLite has always done the job well. reviewed by: Anna Barker, Founder and personal finance expert at LogicalDollar
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    34% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Automation
    • CAN SPAM Compliance
    • Drip Campaigns
    • Dynamic Content
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Mailing List Management
    • Subscriber Management

    Key Details
    Industries
    • Accounting
    • Consumer-services
    • Industrial-automation
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    Support
    • Chat
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Webinar

    Reviews
    What User‘s Say
    Biggest pro is the price point
    Dan Bailey, President at WikiLawn
    Best email marketing software
    Chris Kaiser, CEO & Founder at Click A Tree
    It's a good tool and we like it
    Audrius Vrubliauskas, CBDO at astrone.xyz
    Review Summary

    At WikiLawn, we use MailerLite now. Not only is it far less expensive, but the tools and services on offer are similar enough to be suitable for our business. We also haven't had as many issues like those I described above, though the first one can always be a problem with certain email providers.

    I'd say MailerLite's biggest pro is the price point. It's one of the best in terms of value. However, I find it far more obtuse when it comes to user friendliness. It takes longer to do what you need to do, and saving a template is basically a must.

    Dan Bailey
    Dan Bailey, President at WikiLawn

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page
    Visit website

  • Klaviyo

    4.8 4 Reviews Verified

    Klaviyo helps growth-focused ecommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. Unlike other email or marketing automation solutions, we're really good at getting data out ... read more about Klaviyo

    Klaviyo Reviews

    Klaviyo is an e-commerce marketing automation platform for email, SMS and more. reviewed by: Vimal Sani
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    30% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Automation
    • Drip Campaigns
    • Event Triggered Email
    • Mailing List Management
    • Templates

    Key Details
    Industries
    • Apparel-fashion
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    • Documentation
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Webinar
    • Case Studies

    Reviews
    What User‘s Say
    Klaviyo has been a godsend software for our small business
    Dinesh Pandian, Finance expert & Co-founder at Lenders.Fi
    Makes Email Marketing Seamless & Data Driven
    Carley
    Incredibly easy to use
    Ahmed Mir, Founder at Nature and Bloom
    Review Summary

    We Lenders.Fi use Klaviyo. It is our primary marketing automation software. We have been using Klaviyo for five years. We use it daily, and we have found it to be an extremely valuable tool. Klaviyo allows us to send personalized emails based on user behavior and preferences, which makes it easy to keep our customers engaged and excited about their purchases. It also integrates with other apps we use, like MailChimp and Shopify, so that we can set up automated email campaigns in just a few minutes. The only downside is that it costs money—but if you're looking for a long-term investment to help you grow your company, Klaviyo is worth every penny.

    Dinesh Pandian
    Dinesh Pandian, Finance expert & Co-founder at Lenders.Fi

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Mailshake

    4.3 4 Reviews Verified

    Mailshake is a simple email outreach software. Our 20,000+ customers use Mailshake to generate leads, build relationships, and promote content. It is sales engagement for modern sales teams. Send personalized cold emails ... read more about Mailshake

    Mailshake Reviews

    multiple campaigns at the same time reviewed by: John Bedford, Owner at Viva Flavor
    Entry Level Price
    $59 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    100% in Email Marketing Software

    Features
    • Auto-Responders
    • Automation
    • Customer Surveys
    • Drip Campaigns
    • Dynamic Content
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Mailing List Management
    • Templates
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Case Studies
    • On-Site Training

    Reviews
    What User‘s Say
    Allows you to personalise each email
    Brandon Wilkes, Digital Marketing Manager at The Big Phone Store
    Automate all of your email
    Andrew Forrester, Founder and CEO at MyAudioPlanet.com
    Best email marketing software
    Christopher Liew, Entrepreneur & Founder at Wealth Awesome
    Review Summary

    If anyone is trying to find potential leads by building relationships with their customers, I can't recommend 'Mailshake' enough! At , we use Mailshake. It allows you to personalise each email you send to your customers so that you can include a first name, last name and even a topic that is specific to that customer. It essentially gives you the tools that you need in order to send huge amounts of emails that are all personalised.

    The pro's of Mailshake include their lead catcher (A tool where Mailshake will detect which replies are leads and then allow you to assign people to them). You can also 'clean' your contact's email addresses to get rid of any emails that are very likely to bounce back and not be delivered to the intended recipient.

    The con's of Mailshake is mainly the amount of emails you can send - but this is not a fault of Mailshake as it uses your own email domain to determine how many emails can be sent on a daily basis (If your email address is fairly new and you don't send many emails, then you will only be able to send around 10 emails per day until you have built your 'reputation').

    Brandon Wilkes
    Brandon Wilkes, Digital Marketing Manager at The Big Phone Store

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $59 Per Month
    Visit website

  • Constant Contact

    5.0 3 Reviews Verified

    Constant Contact is a powerful and easy-to-use email marketing software that can help businesses to grow their audience and increase sales. You can create emails that stand out on any device with ... read more about Constant Contact

    Constant Contact Reviews

    Highly recommend reviewed by: Karl Armstrong, Founder at EpicWin App
    Entry Level Price
    $9.99 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    25% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Automation
    • Customer Surveys
    • Drip Campaigns
    • Dynamic Content
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Mailing List Management
    • Templates
    • Subscriber Management

    Key Details
    Industries
    • Computer-software
    • Financial-services
    • Information-technology-services
    • Internet
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog

    Reviews
    What User‘s Say
    Constant Contact is an email marketing automation that allows you to increase the conversion rate and growth of the revenue of your business.
    Anonymous User
    A fantastic marketing software
    Andrew Roderick, CEO at Credit Repair Companies
    Review Summary
    A very functional and useful software. Especially when you need everything on the go!! Very useful for email marketing and this tool is perfect for beginners as well as for pro. Easy to manage my account and generate campaigns easily. Super convenient for sending mass emails professionally.
    Anonymous User
    Anonymous User

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page Get Free Trial
    Available Packages
    Standard
    $9.99 Per Month

    Integration
    Integrated With
    • Shopify
    • WooCommerce
    • Canva
    Visit website

  • Customer.io

    5.0 3 Reviews Verified

    Customer.io is a versatile marketing automation tool for sending relevant messages based on behavior across web and mobile products. Customer.io is an automated messaging platform for tech-savvy marketers who want more control ... read more about Customer.io

    Customer.io Reviews

    Customer.io is a helpful tool that will give you the results you expect reviewed by: Pete Chatfield, CEO & Founder at Household Money Saving
    Entry Level Price
    $150.00 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    50% in Email Marketing Software

    Features
    • Auto-Responders
    • Automation
    • Drip Campaigns
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Operations Management
    • Templates
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Knowledge Base
    • Help Guides
    • Blogs
    • On-Site Training

    Reviews
    What User‘s Say
    Customer.io is one of the more recent entrants, but its rapid expansion makes them a company to watch
    Matthew Magnante, Content Writer & Strategist at FitnessVolt
    Customer.io is an in-app automated messaging platform for tech-savvy marketers to send relevant messages based on behavior across the web.
    Justine Weaver
    Review Summary

    We FitnessVolt use Customer.io. It is my view we appreciate Customer.io most for its adaptability. This tool will allow you to get exactly what you want. Customer.io is not perfect out of the box, but if you're prepared to invest some developer effort, you can tailor your experience. The user interface and customer support of this program are other noteworthy qualities. Customer.io, unlike previous solutions, is designed to send emails based on events, not just pageviews.

    Matthew Magnante
    Matthew Magnante, Content Writer & Strategist at FitnessVolt

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $150.00 Per Month
    Visit website

  • Stripo.email

    5.0 3 Reviews Verified

    Stripo.email is an online drag-n-drop and HTML email editor. Stripo enables 1,000,000+ users and teams of different industries to design responsive email templates fast without any HTML skills.  Our compilation comprises 1500+ ... read more about Stripo.email

    Stripo.email Reviews

    Really great tool to use, even the free version! reviewed by: Anonymous
    Entry Level Price
    $20 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    95% in Email Marketing Software

    Features
    • A/B Testing
    • CAN SPAM Compliance
    • Dynamic Content
    • Landing Pages/Web Forms

    Key Details
    Industries
    • Apparel-fashion
    • Banking
    • Broadcast-media
    • Commercial-real-estate
    • Consumer-goods
    • Cosmetics
    • Design
    • Education-management
    • E-learning
    • Entertainment
    • Environmental-services
    • Food-beverages
    • Fundraising
    • Graphic-design
    • Health-wellness-fitness
    • Higher-education
    • Human-resources
    • Information-technology-services
    • Insurance
    • Legal-services
    • Leisure-travel
    • Management-consulting
    • Marketing-advertising
    • Media-production
    • Music
    • Newspapers
    • Nonprofit-organization-management
    • Pharmaceuticals
    • Public-relations
    • Real-estate
    • Retail
    • Sports
    • Staffing-recruiting
    • Writing-editing
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    Support
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    • Documentation
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Infographics
    • Case Studies
    • Knowledge Base

    Reviews
    What User‘s Say
    Excellent email marketing tool!
    Alexey Shapran, CEO and Experts in EdTech software development at PioGroup
    The best template builder so far!
    Zhanna Tarakanova
    Review Summary
    Our overall experience with Stripo.email has been tremendously positive. The platform offers a broad selection of pre-made templates and a diverse array of tools, enabling the implementation of even the most sophisticated concepts into our email campaigns and newsletters. This has greatly enhanced the efficiency and impact of our business communications.
    Alexey Shapran
    Alexey Shapran, CEO and Experts in EdTech software development at PioGroup

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page Try Software Demo Get Free Trial Download Pricing Document
    Available Packages
    Basic
    $20 Per Month
    Medium
    $45 Per Month
    Pro
    $95 Per Month

    Integration
    Integrated With
    • Intuit Mailchimp
    • HubSpot Marketing Hub
    • Klaviyo
    Visit website

  • MailBluster

    5.0 3 Reviews Verified

    MailBluster is a super low-cost solution for sending bulk marketing emails. With its massive free tier, you can manage Unlimited Subscribers for free and send 62k emails per month also for free. ... read more about MailBluster

    MailBluster Reviews

    Email Bluster! reviewed by: Israt Jahan
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    35% in Email Marketing Software

    Features
    • A/B Testing
    • CAN SPAM Compliance
    • Customer Surveys
    • Dynamic Content
    • Image Library
    • Landing Pages/Web Forms
    • Mailing List Management
    • Subscriber Management

    Key Details
    Industries
    • Apparel-fashion
    • Architecture-planning
    • Banking
    • Business-supplies-equipment
    • Health-wellness-fitness
    Licensing & Deployment
    • Open Source
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • 24x7 Support
    Training
    • Documentation
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Reviews
    What User‘s Say
    Cheapest Email Marketing Platform in the world, Best MailChimp Alternative
    Moshiur Rahman Rayet
    Super cost effective and very simple
    Ashraful Prium
    Review Summary
    My organization came to know about MailBluster a year ago. Back then we used to use MailChimp, GetResponse, and Sendinblue. They were good but we were spending a lot on their platforms. I'm glad we got to know about MailBluster. My organization is saving more than $12,000 yearly with MailBluster. Their platform is so easy to use that we only needed 2-3 days to get used to. In my opinion MailBluster is the best MailChimp alternative in the market by 2021. Thank you for the amazing powerful product.
    Moshiur Rahman Rayet
    Moshiur Rahman Rayet

    Packages
    Pricing Type
    • Free
    Preferred Currency
    • USD ($)
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Nutshell CRM

    4.3 3 Reviews Verified

    Nutshell is an all-in-one solution for businesses of all types. The CRM solution assists the sales and marketing teams of B2B businesses in closing deals successfully with features like sales forces automation, ... read more about Nutshell CRM

    Nutshell CRM Reviews

    We have gained a significant improvement in the overall productivity of our company by using Nutshell reviewed by: Ashley Amor, Co-Founder at PeopleFindFast
    Entry Level Price
    $19 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    25% in Email Marketing Software

    Features
    • Automation
    • Customer Surveys
    • Mailing List Management
    • Templates

    Key Details
    Industries
    • Accounting
    • Information-technology-services
    • Logistics-supply-chain
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Reviews
    What User‘s Say
    A cloud-based CRM software to automate sales processes in businesses.
    Anonyms User
    Good, cheap CRM
    Alex Lapp, Social Media Manager at Insite Advice
    Review Summary
    Nutshell CRM is easy to implement and use for any business. This way it enables a company’s sales force to work more precisely to increase deals. This CRM helps automate core processes which involve customer relationship building like lead generation, marketing, tracking and sales. Its reminder feature is great to complete daily tasks like making calls, sending emails, conducting meetings etc.
    Anonyms User
    Anonyms User

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $19 Per Month
    Visit website

  • SendGrid

    4.3 3 Reviews Verified

    SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based customers like Airbnb, Pandora, Hubspot, Spotify, Uber, and FourSquare, as well ... read more about SendGrid

    SendGrid Reviews

    Good reviewed by: Hema Viharika, Digital Marketing Specialist at Focus Softnet
    Entry Level Price
    $19.95 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    50% in Email Marketing Software

    Features
    • A/B Testing
    • Automation
    • CAN SPAM Compliance
    • Drip Campaigns
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Mailing List Management
    • Reporting & Analytics
    • Templates

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog

    Reviews
    What User‘s Say
    High delivery rate
    Alex Savy, Digital marketer and the Founder at SleepingOcean
    Helpful to have
    Ryan Hyslop, Co-Founder at We Make Waves
    Review Summary

    At SleepingOcean,we have been using SendGrid for my email marketing campaigns for over a year, and I like this service so far.

    The features I really enjoy are:

    Detailed reports that show bounced, delivered, opened, blocked emails, etc. You can track almost any metric, which will help you get more data for understanding your audience and improving your email campaigns.

    High delivery rate. Indeed, out of all the email marketing tools I’ve tried, SendGrid shows the best results in terms of deliverability.

    Great user interface. You can easily navigate through it and quickly do what you need to do.

    Reputation management. It shows your reputation score based on the number of emails that were blocked or marked as spam, which allows you to analyze the results of your recent actions and see what needs to be improved.

    What I don’t like is that design templates are quite basic and their number is limited. So, we have to create our own designs, which takes quite some time and increases the expenses associated with our email campaigns.

    Alex Savy
    Alex Savy, Digital marketer and the Founder at SleepingOcean

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $19.95 Per Month
    Visit website

  • Zoho Campaigns

    5.0 2 Reviews

    Zoho Campaigns is an email marketing software that can help you grow your audience and increase sales. For example, you can use Zoho Campaigns to create an email sequence that welcomes new ... read more about Zoho Campaigns

    Zoho Campaigns Reviews

    The tool which start building a sales score profile for your leads reviewed by: Matt Koopmans, Founder and Director at Aurelian Group
    Entry Level Price
    $0 One-time
    Free Trial
    15 Days
    Pricing Type
    Usage Based
    25% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Automation
    • CAN SPAM Compliance
    • Customer Surveys
    • Drip Campaigns
    • Dynamic Content
    • Event Triggered Email
    • Image Library
    • Landing Pages/Web Forms
    • Mailing List Management
    • Reporting & Analytics
    • Templates
    • Subscriber Management

    Key Details
    Industries
    • Accounting
    • Airlines-aviation
    • Animation
    • Apparel-fashion
    • Architecture-planning
    • Arts-crafts
    • Automotive
    • Broadcast-media
    • Business-supplies-equipment
    • Commercial-real-estate
    • Computer-games
    • Construction
    • Cosmetics
    • Dairy
    • Design
    • Education-management
    • E-learning
    • Entertainment
    • Environmental-services
    • Executive-office
    • Facilities-services
    • Farming
    • Fine-art
    • Food-production
    • Government-relations
    • Higher-education
    • Information-technology-services
    • International-affairs
    • International-trade-development
    • Internet
    • Leisure-travel
    • Libraries
    • Online-publishing
    • Packaging-containers
    • Paper-forest-products
    • Photography
    • Printing
    • Public-relations
    • Public-safety
    • Publishing
    • Real-estate
    • Renewables-environment
    • Restaurants
    • Sporting-goods
    • Sports
    • Staffing-recruiting
    • Supermarkets
    • Textiles
    • Translation-localization
    • Transportation-trucking-railroad
    • Wholesale
    • Writing-editing
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • Chat
    • Phone
    • Weekdays
    Training
    • Webinar
    • In-person
    • Documentation
    Knowledge Base
    • Help Guides
    • Webinars
    • Resources
    • Blogs
    • Tips

    Packages
    Pricing Type
    • Usage Based
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Free Trial
    • 15 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • One-Time Payment
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Standard Plan
    $3 Per Year
    Professional Plan
    $4.5 Per Year
    Pay as you go
    $14 One-time

    Integration
    Integrated With
    • Zoho CRM
    • Sugar CRM
    • Bigin by Zoho CRM
    • Salesforce CRM
    • MS DYNAMICS 365
    • HubSpot CRM
    • Zoho Commerce
    • Shopify
    • WooCommerce
    • Zoho Flow
    • Zapier
    • Zoho Survey
    • Survey Monkey
    • Zoho Forms
    • Zoho Meeting
    • GoToWebinar
    • Zoho Backstage
    • Zoho Docs
    • Google Drive
    • OneDrive
    • Box
    • Evernote
    • Google Photos
    • Google Analytics
    Visit website

  • AwebDesk

    5.0 2 Reviews

    Browse less, do more with the most amazing sets of web based software products in market. AwebDesk Email Marketer is built on the ideals of maximum quality, simplicity, and efficiency. Quality is ... read more about AwebDesk

    AwebDesk Reviews

    Perfect for small businesses reviewed by: Sandeep Kumar
    Entry Level Price
    $19.00 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    100% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Alerts/Notifications
    • CAN SPAM Compliance
    • Mass Texting
    • Dynamic Content
    • Event Triggered Email
    • File Comparison
    • Landing Pages/Web Forms
    • Subcontractor Management
    • Online Reservations
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • One-Time Payment
    Vendor pricing page
    Available Packages
    Standard
    $19.00 Per Month
    Visit website

  • MorphyMail

    5.0 2 Reviews

    MorphyMail is a 100% Free desktop email marketing software with which you can Create, Send & Track UNLIMITED bulk emails for free , for a lifetime. Each outgoing email will contain our ... read more about MorphyMail

    MorphyMail Reviews

    MORPHYMAIL BEST BULK SENDER reviewed by: nibha baburaj
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Alerts/Notifications
    • CAN SPAM Compliance
    • Mass Texting
    • Dynamic Content
    • Event Triggered Email
    • File Comparison
    • Landing Pages/Web Forms
    • Subcontractor Management
    • Online Reservations
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Web-based
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Case Studies
    • On-Site Training

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • One-Time Payment
    • Free
    Vendor pricing page
    Visit website

  • MailTester Ninja

    5.0 2 Reviews

    MailTester Ninja is a premier email verification service designed to help businesses optimize their email marketing efforts by maintaining clean and accurate email lists. Our cutting-edge technology swiftly identifies and removes invalid, ... read more about MailTester Ninja

    MailTester Ninja Reviews

    A Fast and Accurate Email Verification Tool reviewed by: Stanley Randall
    Entry Level Price
    Contact vendor
    Free Trial
    Available
    Pricing Type
    Flat Rate
    10% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Automation
    • CAN SPAM Compliance
    • Drip Campaigns
    • Dynamic Content
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Mailing List Management
    • Subscriber Management

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • 24x7 Support
    Knowledge Base
    • Help Guide
    • Video

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • Available Trial
      (Credit card required)
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Onvocado

    5.0 2 Reviews

    Onvocado is an all-in-one popup builder that helps businesses turn website visitors into loyal customers. Its intuitive drag-and-drop editor makes creating custom popups easy, requiring no coding skills. Design visually appealing, high-converting ... read more about Onvocado

    Onvocado Reviews

    Great for customer engagement reviewed by: Digital marketer at Eddy's
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    20% in Email Marketing Software

    Features
    • A/B Testing
    • Automation
    • Customer Surveys
    • Landing Pages/Web Forms
    • Templates

    Key Details
    Industries
    • Consumer-goods
    • Cosmetics
    • Information-technology-services
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • Weekdays
    Training
    • Documentation
    Knowledge Base
    • Support
    • Blog
    • Templates
    • Integrations

    Packages
    Pricing Type
    • Free
    Preferred Currency
    • USD ($)
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Snov.io

    5.0 2 Reviews

    Snovio is a perfect solution for Sales reps, Marketers, Startups, Recruiters, and anyone who relies on email outreach or outbound research. Cut down the time it takes to find and collect leads ... read more about Snov.io

    Snov.io Reviews

    Building relationships with customers and prospects reviewed by: Anastasiia Khlystova, Content marketing manager at HelpCrunch
    Entry Level Price
    $33 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    20% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Automation
    • Customer Surveys
    • Drip Campaigns
    • Dynamic Content
    • Image Library
    • Mailing List Management
    • Templates
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $33 Per Month
    Visit website

  • Getresponse

    4.5 2 Reviews

    GetResponse is an email marketing software that can help you connect with your customers more personally. It allows you to add your recipients' names, interests, and purchase histories to your emails, making ... read more about Getresponse

    Getresponse Reviews

    Very simple to use and it has a lot of specific features reviewed by: James Canzanella, Owner at Isolated Marketing Nights
    Entry Level Price
    $15.00 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    30% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • CAN SPAM Compliance
    • Customer Surveys
    • Dynamic Content
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Mailing List Management
    • Subscriber Management

    Key Details
    Industries
    • Automotive
    • Banking
    • Business-supplies-equipment
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Infographics
    • Whitepapers

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $15.00 Per Month
    Visit website

Buyer’s Guide

Introduction to Buyer’s Guide for Email Marketing Software

Email marketing is considered the most effective tool in the armory of digital and online marketing. Every year, over 250 billion emails are exchanged, most of them solely for marketing purposes and campaigns. With the intention of making marketing an ROI-driven branch that takes precedence, the importance of email marketing will keep growing.

Organizations that seek a personalized, loyalty-building relationship with their users prefer using Email Marketing. The functionalities offered by email marketing software are broad in nature.

They help businesses generate business templates while conducting and reporting analyses on email marketing strategies and tactics.

The Buyer’s Guide for email marketing platforms was created with the intention of listing the software’s benefits, features, and prices. The intention is to ensure users have reference points while selecting their software.

What is Email Marketing?

Email Marketing is a dedicated segment of online marketing that deals with the communication and promotion of a company’s goods or services via electronic mail. Marketers primarily use email marketing to build personalized relationships between themselves and the intended recipient of the email, usually prospective or dedicated customers.

This is done to foster a good relationship, influence buying behavior, and create loyalty - all in different stages of the consumer lifecycle. Email marketing strategies are executed with the help of an email marketing list - a collection of addresses used for marketing purposes and appropriate email marketing software.

The primary purpose of email marketing campaigns is to grow business through awareness and consideration, though it is usually a goal-oriented activity. Well-executed email marketing campaigns drive high conversions as well. It has one of the broadest audience reaches in the digital marketing space, combined with an excellent ROI.

What are the best email marketing practices?

Some of the most important email marketing practices to be followed are as follows -

  • Segment Customers - It is always important to remember who you are crafting the email for in the first place. Fundamental differences exist between email marketing campaigns for B2C and B2B audiences. Further segmentation is usually required within these groups based on various socioeconomic, geographic, and even technological factors.
  • Deliver exceptional content - Content within emails must convince audiences of the authenticity of the product or service offered. It must engage users in the mission and vision of the company, acting as a de facto voice of marketing and communication.
  • Strategize email blast periods - It is likely that highly concentrated email messages from the same company will be consigned to the spam folder, thereby preceding all the hard work put into the email marketing strategy. Separating marketing emails by days with differentiated content results in better email traction.
  • Optimizing emails for multiple devices - Mobile and desktop devices have different resolutions and screen space. Content within emails must be created with the intention of flawlessly depicting important data and messaging.
  • Innovate with Subject lines and Headers - Catching prospective customers’ attention is key. The deployment of use case statistics, quotes from founders, and advantages of a product or service is important to ensure user engagement.
  • Distinct Call-To-Action (CTA) - The email body must have a clear, actionable objective to drive sales, awareness, or consideration from the reader’s side. CTA is a critical component of the mail, and messaging and creatives will lead users to take action.
  • Personalize Email - The content of these emails must be personalized to the reader. Personalized introductions and messaging lead to better traction among readers and customers.
  • Smooth transitions - Email bodies must contain links to landing pages synchronized with the overall look and feel of creatives and text used in the email. Disjointed transitions often result in a high bounce rate from emails.
  • Digital Signatures - Digital signatures go a long way in convincing readers of the authenticity of the emailer’s company, products, and services. Verification of authority places readers in the zone of trust with an email sender.
  • Follow GDPR rules - There is a litany of GDPR rules, not limited to buying mailing lists. Companies must make sure all provisions are followed carefully.

Why do we need to manage Email Marketing with the help of software?

Email marketing campaigns are often hard to execute. It’s important to decide on metrics for decision-making, creatives, and content before the final campaign takes shape. Email marketing systems reduce the load on marketing managers.

Email marketing software helps us take effective care of the campaign. The tool accurately measures and highlights important metrics of emails, such as click-through rate, conversions from emails, ROI, etc., displayed on an analytics dashboard. They can later be used to optimize the campaigns further with the help of visualization tools.

The software can help us automate certain processes like generating reports and sending customer reminders or notifications, increasing time efficiency. Email marketing platforms also contain tools like A/B testing, which can be used to test different aspects of the email campaign to arrive at the perfect template.

What are the benefits of Email Marketing Software?

The benefits of Email Marketing solutions are as follows -

  • Accurate measurement of important metrics influencing email marketing campaigns
  • Automated email marketing campaigns featuring reminders and notifications
  • Personalized point of contact with the user base, which can be used to foster loyalty
  • Reduced risk exposure with ROI measurement as well as A/B testing tools for content and creatives
  • Key insights can be derived from analytics and reporting dashboards with multiple reporting formats
  • The cost of acquiring customers using email marketing software is lower, considering the scalability of email marketing solutions deployed.
  • Multi-campaign management features
  • Integration of social media accounts into email bodies to expand reach and track follower traction
  • Email marketing systems ensure that your email campaigns align with the CAN-SPAM regulation passed by the United States Congress. This ensures that problems within the email that may cause unintended harm are filtered and fixed.
  • CRM tools can be integrated into email marketing software

What is the importance of Email Marketing platforms for Businesses?

Businesses operate on an ROI-based model. Every marketing, sales, or operations activity invested in has to generate revenue that justifies the investment. Email marketing automation software is an investment designed to strengthen and personalize brand outreach while at the same time drawing audiences to the product or service.

The software helps drive email marketing ROIs to even greater heights. It combines analytics and reporting to display insights that business marketing managers can fine-tune to ensure ROI is consistently increasing and draw new ideas for campaigns.

One of the biggest advantages of email marketing software is the ability to generate different templates and formats of email campaigns via an online builder or tool, which is a part of the software. Innovative designs can be created and tested - on an A/B testing function, which also helps determine the exact design that can be implemented for maximum click-through rates.

Organizations also require email marketing services to automate processes and campaigns on the email front. This relieves manpower to distribute for other activities, thereby increasing organizational efficiency.

Email marketing remains a platform for business where customer loyalty can be solidified, and personalized content (offers and discounts, promotion posters, etc.) can be directly sent. With CRM and social media tool integrations on the platform, it becomes viable to track leads, follows, and subscriptions generated thanks to email marketing.

Businesses also need to ensure they do not cross laws or regulations pertaining to spamming or GDPR. Email marketing tools maintain authentic mailing lists, and check email copies for ‘Spam’ classification likelihood, protecting business interests.

What are the latest trends in the development and functions of Email Marketing tools?

Some of the latest trends to hit the email marketing industry include the following - 

  • Artificial intelligence (AI) - It has been widely adopted in multiple industries and email marketing software is no different. AI can be used for formulating, executing, and monitoring various campaigns on the interface. 

    AI can also be used to automate tasks within the project while analyzing reports to deduce triggers that must be initiated in campaigns that are already running. 

    Finally, AI’s prowess can be used to auto-generate content for specific segments of customers via email. These include articles for customer segments, email formats, and implementation periods.
  • Third-party tool integrations - Email marketing software can now be integrated with various third-party applications. The trend will only grow in the future as independent software tools offer modular all-around functionality.
  • CRM and ERP tools can be easily added to a dashboard, while certain social media aggregators will find their use in revealing the latest trends online, which can then be used in email marketing campaigns. Integrations are soon becoming important for any application, let alone email marketing automation platforms.
  • Email formats - Interactive emails are set to become popular in this new digital marketing era. These include email bodies with more animation and special effects, graphical storytelling formats, and sophisticated representation of information.
  • Visualization - Like many others, email marketing software can analyze data to the minimum degree. Visualizing and representing these records in different formats will be key for businesses. It will help them analyze and showcase different perspectives in recorded data, all of which can be used in formulating business strategies.

What are the features to consider before purchasing Email Marketing Software?

Some of the most important features to be considered before buying an email marketing system are as follows -

  • Navigability and ease of use - Every platform requires the User Interface (UI) to be simple and navigation to be crisp. Haphazardly designed software with poor interfaces and a lack of clarity in the design flow will hamper the adoption of the email marketing service.
  • Essential Tools - Essential tools include a template builder for emails, spell-checking tools, mailing list management, analytics dashboards, and a few others, which are considered essential for an email marketing tool to be essential for marketers to perform their functions on the platform.
  • A/B Testing - The A/B testing interface is essential to ensure the viability and success of different email marketing campaigns and templates, including formats within them. This feature helps businesses pinpoint metrics that have improved while also finalizing the template-format combo, which will deliver better performance.
  • Automation - Email marketing platforms must be capable of controlling and automating communications with customers. It must not be too frequent nor too spaced out. Reminders, follow-ups, and new offerings must be communicated at appropriate time intervals without continuous human interface.
  • Third-party tool integration - Third-party tools such as CRM and ERP systems must be easily integrated into the software. This software increases the efficiency of output.
  • CAN-SPAM net - This feature in the email marketing tool prevents your email from violating prevalent rules about spamming via mail, which is a legal offense in the United States. It’s an important feature that must be incorporated into the software to act as a checker or filter.
  • Analytics and Reporting dashboard - The analytics dashboard must be able to display data in multiple formats, with all necessary metrics for comparison. The reporting feature must be automated and easily shareable for every email marketing platform.
  • User Management and Access Control - The application features must be accessible only to the designated authority. This also ties in with data security, as unauthorized personnel must not be allowed access to sensitive data in the email marketing system.
  • Platform independence - The email marketing software must be supported on mobile, tablet, and desktop platforms. The compatibility of the underlying operating system must be ensured, too.
  • Language support - Multilingual platforms are essential in the digital era, especially in communications like email marketing. The email marketing service must be capable of understanding and supporting some of the world’s most widely spoken languages.
  • Autoresponders - Auto-responders are emails sent to customers on completing an event or triggering an action. Auto-responders are essential for businesses to engage customers.
  • Subscriber List management - It is necessary for email marketing software to maintain the list of subscribers, to whom communication must be maintained via the channel and platform.

What is the average price of Email Marketing Software?

The price of email marketing software depends on the type of solution (feature set) an organization intends to buy, alongside the size of the organization.

GoodFirms has already covered the most important free and open-source email marketing software, which is deployed by reputed organizations worldwide and has a rich palette of features.

Free email marketing tools also exist. Though these are stripped-down versions of premium software from reputed vendors, they offer relatively powerful functionality or access to just a limited number of users. These are useful for small and medium-sized organizations.

Mailchimp, Engagebay, and Agile CRM are reputed examples of email marketing software. The price of their premium offerings ranges from $8.99 to $299 for the premium offerings.

Email marketing automation service providers such as Jumplead, Campaign Monitor, and EmailOctopus have priced their products between $19 and $49.

QuickMail is an email marketing tool priced on an annual subscription basis at $49.

Remarkety, OutboundEngine, and Makesbridge are premium email marketing platform providers who charge between $100 and $367 per month.

Email marketing solution specialists such as eSputnik and Atomic Mail Sender charge a one-time payment fee between $1.99 and $89, respectively.

How will you choose the right Email Marketing System for your organization?

Organizations can choose the right email marketing system by analyzing a set of factors that impacts them.

Firstly, the choice of software depends on the size of the organization. Smaller and mid-tier organizations (SMBs) usually don’t need the full array of support on emails as they look to build up their marketing base and functions. SMBs usually go for a basic package or business package.

Large-size organizations take the polar opposite approach. They purchase or employ the full software suite.

Secondly, choosing the right email marketing automation software also depends on the budget. The budget is dependent on the number and type of features included in the solution set purchased as well as the number of users who will use the email marketing platform.

Thirdly, careful consideration must be given to security while choosing the email marketing solution. Multi-layer data protection, user access controls, and secure cloud storage of data to prevent theft are all important factors that must influence an organization's decision.

Fourthly, demos and free trials of the email marketing service software should indicate the richness of the interface and the easy navigability of the software.

Fifthly, with the use of third party applications increasing in popularity, the email marketing platform must support extensions and add-ons to increase feature sets.

Why consider GoodFirms' list of top Email Marketing Software?

GoodFirms’ comprehensive and authentic list of email marketing solutions will offer prospective users of email marketing systems a platform to compare, contrast, and select their choice.

The Buyer’s Guide presents a fair representation of email marketing solutions’ features, benefits, and costs. A collection of free and open-source email marketing software has already been identified and published on GoodFirms, while premium and differentially priced versions of software have been listed as well.

Do you want to consider other software solutions besides email marketing automation platforms? GoodFirms’ exceptional software directory contains information on hundreds of different kinds of software, all of which could power your organization to the next level of performance and profit.

Email Marketing Software Comparison: Zoho Campaigns, Mailchimp, MailerLite, Constant Contact, and ActiveCampaign

FeatureZoho CampaignsMailchimpMailerLiteConstant ContactActiveCampaign
Company BackgroundZoho Campaigns was developed by Zoho Corporation, a software company that provides a suite of cloud-based business tools.Mailchimp was developed by The Rocket Science Group LLC, an email marketing service provider founded in 2001.MailerLite is developed by MailerLite UAB, an email marketing software company founded in 2010.Constant Contact was developed by Endurance International Group, a web services company founded in 1997.ActiveCampaign is developed by ActiveCampaign, Inc., a marketing automation company founded in 2003.
Target AudienceBusinesses of all sizesBusinesses of all sizes, beginnersSmall businesses, bloggersSmall businesses, non-profitsBusinesses of all sizes focus on automation
PricingFreemium (up to 2,000 emails/month), paid plans start at $3/monthFreemium (up to 2,000 subscribers, 10,000 emails/month), paid plans start at $11/monthFreemium (up to 1,000 subscribers), paid plans start at $7/monthFreemium (up to 100 contacts), paid plans start at $20/monthFreemium (up to 500 contacts), paid plans start at $15/month
FocusEmail marketing with additional marketing tools (CRM, automation)User-friendly email marketing platform with marketing automation featuresAffordable email marketing for small businesses and bloggersEmail marketing with built-in tools for events and email deliverabilityPowerful marketing automation platform with email marketing capabilities
StrengthsIntegrates with other Zoho products, good for marketing automationWidely used, easy to use, strong marketing featuresAffordable, user-friendly interface, good for beginnersStrong email deliverability tools, easy event managementPowerful automation workflows, lead scoring, personalization
WeaknessesCan be complex for beginners compared to MailchimpLimited free plan features, complex pricing structureLimited features compared to some optionsLimited marketing automation in the free planCan be expensive for larger businesses
Best forBusinesses using other Zoho products seeking integrated marketing toolsBusinesses of all sizes seeking a user-friendly and feature-rich platformSmall businesses and bloggers on a tight budgetBusinesses prioritizing email deliverability and event managementBusinesses needing powerful automation and lead nurturing capabilities
GoodFirms Notes:Zoho Campaigns integrates well with other Zoho applications, ideal for businesses already using their CRM.Mailchimp offers a user-friendly platform with strong marketing automation features that are good for businesses of all sizes.MailerLite is a very affordable option with a user-friendly interface that is ideal for beginners.Constant Contact offers built-in marketing tools like event management and surveys, good for small businesses.ActiveCampaign is a powerful platform with advanced automation and personalization features, ideal for businesses seeking a sophisticated email marketing solution.

Frequently Asked Questions

Who is the best email marketing software on GoodFirms?

We have listed 200+ email marketing tools on our platform based on reviews & ratings. Here are the best email marketing platforms, including:

Who are the Free and Open Source Email Marketing Software Tools?

The free and open-source email marketing software tools, based on verified client reviews and ratings, include:

Who are the best email marketing platforms for small businesses?

The best email marketing platforms for small businesses, based on verified client reviews and ratings, include:

Who is the best ecommerce email marketing software?

The best ecommerce email marketing software, based on verified client reviews and ratings, includes:

Who are the best email marketing automation tools?

The best email marketing automation tools, based on verified client reviews and ratings, include:

Who are the best email drip campaigns?

The best email drip campaigns, based on verified client reviews and ratings, include:

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