Best Email Marketing Software
Are you trying to find the best email marketing software for your business? Companies must keep in touch with their consumers in the digital age to earn customer loyalty. Personalized Emails, for that matter, have turned out to be successful and engaging. Now, bringing email marketing platforms into the picture empowers businesses to reach global audiences. This further helps to focus on the evident stats and strategize to boost revenue. Acquire the verified list of top email marketing software at GoodFirms through authentic client reviews. If your business needs reliable software, go through the rundown of top email marketing tools below:
List of Top Email Marketing Software Tools (Free & Paid)
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eSputnik is a multichannel email marketing automation software for B2C. Specialized solutions for large eCommerce and Marketplace. eSputnik is a Marketing Automation Service made to embody the toughest ideas of enterprise-level solutions in a very clear and efficient way for everyone. We do not declare being the best, we are mostly spoken about this way. ... read more about eSputnik
Entry Level Price$1.99 One-timeFree Trial30 DaysCategory Focus33% in Email Marketing Software -
SendX is an Email Marketing Software focused on providing an intuitive, feature-rich and affordable experience to business owners and marketers. SendX prides itself on enabling marketers and business owners with one of the simplest UIs in the industry. One of their most talked about qualities is their excellent 24x7 live customer support, which ensures that you never get stuck and lose time over y ... read more about SendX
Entry Level Price$7.49 Per DayFree Trial14 DaysCategory Focus100% in Email Marketing Software -
Mailchimp is a popular email marketing software that helps businesses create, send, and manage email campaigns. It allows users to design visually appealing emails, manage subscriber lists, and track the performance of their email campaigns. With Mailchimp, businesses can target specific audience segments, automate email sequences, and analyze metrics like open rates and click-through rates to ref ... read more about Mailchimp
Entry Level PriceFree versionFree TrialAvailableCategory Focus20% in Email Marketing Software -
Our AI-powered cold emails help you engage with your prospects more effectively by personalizing your emails, tracking the results of your campaigns, and improving your sender reputation. You can send unlimited emails from verified accounts, so you can reach more prospects and achieve your marketing goals. ... read more about Success.ai
Entry Level PriceContact vendorFree TrialN/ACategory Focus50% in Email Marketing Software -
ActiveCampaign is an email marketing software that uses artificial intelligence to help businesses grow their audience, increase sales, and build customer relationships. With ActiveCampaign, you can create and send beautiful, personalized emails that engage your recipients. You can also use ActiveCampaign's AI-powered features to track the performance of your email campaigns and optimize your resu ... read more about ActiveCampaign
Entry Level Price$9 Per MonthFree Trial14 DaysCategory Focus13% in Email Marketing Software -
Warmy.io is a tool designed to enhance email deliverability by raising your email reputation to ensure your emails avoid the spam folder. The platform offers automated warm-up with the help of "Adeline", their AI engine. Users can connect their mailbox and let the system warm it up at an optimal pace, analyzing hundreds of parameters daily, interacting with real people on your behalf, and ensuring ... read more about Warmy
Entry Level Price$49 Per MonthFree Trial7 DaysCategory Focus100% in Email Marketing Software -
HubSpot Email marketing is a powerful Email marketing tool that treats subscribers like people. Create, personalize, and optimize your marketing emails without waiting on designers or IT. One of the unique features of HubSpot Email Marketing is its focus on simplicity. HubSpot Email Marketing is designed to be easy to use, even for beginners. You don't need coding experience to create stunning ema ... read more about HubSpot Marketing Hub
Entry Level PriceFree versionFree TrialAvailableCategory Focus15% in Email Marketing Software -
EngageBay is a simple, affordable, all-in-one marketing automation software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails and automate your marketing funnel through marketing automat ... read more about EngageBay
Entry Level PriceFree versionFree TrialAvailableCategory Focus8% in Email Marketing Software -
SharpSpring
A powerful suite of sales & marketing automation tools to boost conversions and deliver results.SharpSpring is a cloud-based marketing automation platform for marketing agencies and small to mid-sized businesses that rival top competitors with its features, functionalities, and performance. Email is a key aspect of your marketing and sales strategy – so you need a customer relationship management system that can keep up. Use the app to schedule personalized follow-up emails from your sale ... read more about SharpSpring
Entry Level Price$399 Per MonthFree TrialN/ACategory Focus20% in Email Marketing Software -
Taskeo strives to become a go-to tool for all those companies that grew tired of using several apps to manage their activities. Businesses of all kinds can easily adopt it, making Taskeo fully usable outside the mainly targeted industry which is law firms and agencies. Taskeo aims to provide comprehensive software for businesses, law firms, and agencies that need assistance in their business and p ... read more about Taskeo
Entry Level Price$5 Per MonthFree TrialN/ACategory Focus10% in Email Marketing Software -
Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Over 150,000 businesses use Pardot in 190 countries. Pardot recently released a new feature called "Intelligent Journey Builder." This feature uses artificial intelligence to help enterprises to create more pe ... read more about Pardot
Entry Level Price$1250 Per MonthFree TrialN/ACategory Focus25% in Email Marketing Software -
Primailer is a bulk emailing tool available in desktop & cloud versions. Create emails, make recipients list, and send thousands of emails to the recipients at a time. Users can track these emails by the campaign. These campaigns provide the status of email message generations, sending, and delivery. It provides users with details about who opened emails and when. It has many key features that ma ... read more about Primailer
Entry Level PriceContact vendorFree TrialN/ACategory Focus100% in Email Marketing Software -
BenchmarkONE is marketing automation and emails marketing software for small businesses and marketing agencies. We help agencies and small business owners propel relationships into sales with all-in-one CRM and marketing automation. Cut through the clutter and complexity of bulky tools with a simple, affordable platform made for you. ... read more about BenchmarkONE
Entry Level Price$79 Per MonthFree TrialN/ACategory Focus33% in Email Marketing Software -
ONTRAPORT provides a comprehensive business and marketing automation platform targeted at the specific needs of entrepreneurs and small businesses. With ONTRAPORT as their partner, entrepreneurs and small business owners can quickly and easily start, systemize and scale their businesses on a powerful platform integrating the marketing, sales and business applications they need when they need it. O ... read more about ONTRAPORT
Entry Level Price$79 Per MonthFree Trial14 DaysCategory Focus25% in Email Marketing Software -
MailerLite is a user-friendly email marketing tool that helps businesses of all sizes connect with their customers. With MailerLite, you can create and send beautiful, personalized emails, track the performance of your campaigns, and automate your marketing tasks. MailerLite includes introducing a new drag-and-drop email builder that makes it easier than ever to create stunning emails. The new bui ... read more about MailerLite
Entry Level PriceFree versionFree TrialAvailableCategory Focus34% in Email Marketing Software -
Klaviyo helps growth-focused ecommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. Unlike other email or marketing automation solutions, we're really good at getting data out of your ecommerce platform - whether it's Shopify, Magento, a custom implementation, or something else. We let you combine that data with website behavior an ... read more about Klaviyo
Entry Level PriceContact vendorFree TrialN/ACategory Focus30% in Email Marketing Software -
Mailshake is a simple email outreach software. Our 20,000+ customers use Mailshake to generate leads, build relationships, and promote content. It is sales engagement for modern sales teams. Send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard. ... read more about Mailshake
Entry Level Price$59 Per MonthFree Trial30 DaysCategory Focus100% in Email Marketing Software -
Constant Contact is a powerful and easy-to-use email marketing software that can help businesses to grow their audience and increase sales. You can create emails that stand out on any device with an easy-to-use email editor and hundreds of pre-designed templates. Constant Contact offers social media marketing tools that allow you to connect with your customers on social media and promote your emai ... read more about Constant Contact
Entry Level Price$9.99 Per MonthFree Trial30 DaysCategory Focus25% in Email Marketing Software -
Customer.io is a versatile marketing automation tool for sending relevant messages based on behavior across web and mobile products. Customer.io is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages. ... read more about Customer.io
Entry Level Price$150.00 Per MonthFree Trial30 DaysCategory Focus50% in Email Marketing Software -
MailBluster is a super low-cost solution for sending bulk marketing emails. With its massive free tier, you can manage Unlimited Subscribers for free and send 62k emails per month also for free. Additional emails are just $0.2 per thousand, which is still pretty affordable. ... read more about MailBluster
Entry Level PriceFree versionFree TrialAvailableCategory Focus100% in Email Marketing Software -
Nutshell is an all-in-one solution for businesses of all types. The CRM solution assists the sales and marketing teams of B2B businesses in closing deals successfully with features like sales forces automation, email marketing, and lead management. This customer relationship management software integrates with Google workspace, Mailchimp, Slack, and Microsoft office emails and calendars. Free tech ... read more about Nutshell CRM
Entry Level Price$19 Per MonthFree Trial14 DaysCategory Focus25% in Email Marketing Software -
SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based customers like Airbnb, Pandora, Hubspot, Spotify, Uber, and FourSquare, as well as more traditional enterprises like Taco Bell, Intuit and Costco. ... read more about SendGrid
Entry Level Price$19.95 Per MonthFree Trial30 DaysCategory Focus50% in Email Marketing Software -
Zoho Campaigns is an email marketing software that can help you grow your audience and increase sales. For example, you can use Zoho Campaigns to create an email sequence that welcomes new subscribers, provides them with valuable content, and then offers them a discount on your products or services. You can also use Zoho Campaigns to send out abandoned cart emails to remind customers about the ite ... read more about Zoho Campaigns
Entry Level Price$0 One-timeFree Trial15 DaysCategory Focus34% in Email Marketing Software -
Stripo.email is an online drag-n-drop and HTML email editor. Stripo enables 1,000,000+ users and teams of different industries to design responsive email templates fast without any HTML skills. Our compilation comprises 1500+ free HTML email templates. Stripo supported AMP email from June 2019. Create an AMP email template fast without HTML skills. Stripo is widely integrated with ... read more about Stripo.email
Entry Level Price$15 Per MonthFree TrialN/ACategory Focus95% in Email Marketing Software -
Browse less, do more with the most amazing sets of web based software products in market. AwebDesk Email Marketer is built on the ideals of maximum quality, simplicity, and efficiency. Quality is reflected by feature-rich and stable systems; simplicity is what makes the use of our software so easy and effective; and the efficiency is a result of all these qualities combined. ... read more about AwebDesk
Entry Level Price$19.00 Per MonthFree Trial30 DaysCategory Focus100% in Email Marketing Software -
Snovio is a perfect solution for Sales reps, Marketers, Startups, Recruiters, and anyone who relies on email outreach or outbound research. Cut down the time it takes to find and collect leads and candidates. It is your perfect CRM for efficient contact management and powerful cold outreach. Find more convertible leads, verify contacts, track your lead's progress, and automate cold outreach. Save ... read more about Snov.io
Entry Level Price$33 Per MonthFree TrialN/ACategory Focus20% in Email Marketing Software -
GetResponse is an email marketing software that can help you connect with your customers more personally. It allows you to add your recipients' names, interests, and purchase histories to your emails, making them feel like they are receiving a specifically written message. This personalization can help increase your emails' open and click-through rates. GetResponse's reporting system provides insi ... read more about Getresponse
Entry Level Price$15.00 Per MonthFree Trial30 DaysCategory Focus30% in Email Marketing Software -
Brevo (formally Sendinblue) is an email marketing software that helps businesses connect with their customers more personalized and engagingly. With Brevo, you can create beautiful, customized emails that capture your recipients' attention. You can also use Brevo to track the performance of your email campaigns so that you can see what's working and what's not. One of the unique features of Brevo ... read more about Brevo
Entry Level PriceFree versionFree TrialAvailableCategory Focus30% in Email Marketing Software -
Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition. Marketers use Freshmarketer to run lifecycle campaigns, build nurturing workflows, analyze their user behavior, do personalization at scale, and more. ... read more about Freshmarketer
Entry Level PriceFree versionFree TrialAvailableCategory Focus33% in Email Marketing Software
Buyer’s Guide
Introduction to Buyer’s Guide for Email Marketing Software
Email marketing is considered the most effective tool in the armory of digital and online marketing. Every year, over 250 billion emails are exchanged, most of them solely for marketing purposes and campaigns. With the intention of making marketing an ROI-driven branch that takes precedence, the importance of email marketing will keep growing.
Organizations that seek a personalized, loyalty-building relationship with their users prefer using Email Marketing. The functionalities offered by email marketing software are broad in nature.
They help businesses generate business templates while conducting and reporting analyses on email marketing strategies and tactics.
The Buyer’s Guide for email marketing platforms was created with the intention of listing the software’s benefits, features, and prices. The intention is to ensure users have reference points while selecting their software.
What is Email Marketing?
Email Marketing is a dedicated segment of online marketing that deals with the communication and promotion of a company’s goods or services via electronic mail. Marketers primarily use email marketing to build personalized relationships between themselves and the intended recipient of the email, usually prospective or dedicated customers.
This is done to foster a good relationship, influence buying behavior, and create loyalty - all in different stages of the consumer lifecycle. Email marketing strategies are executed with the help of an email marketing list - a collection of addresses used for marketing purposes and appropriate email marketing software.
The primary purpose of email marketing campaigns is to grow business through awareness and consideration, though it is usually a goal-oriented activity. Well-executed email marketing campaigns drive high conversions as well. It has one of the broadest audience reaches in the digital marketing space, combined with an excellent ROI.
What are the best email marketing practices?
Some of the most important email marketing practices to be followed are as follows -
- Segment Customers - It is always important to remember who you are crafting the email for in the first place. Fundamental differences exist between email marketing campaigns for B2C and B2B audiences. Further segmentation is usually required within these groups based on various socioeconomic, geographic, and even technological factors.
- Deliver exceptional content - Content within emails must convince audiences of the authenticity of the product or service offered. It must engage users in the mission and vision of the company, acting as a de facto voice of marketing and communication.
- Strategize email blast periods - It is likely that highly concentrated email messages from the same company will be consigned to the spam folder, thereby preceding all the hard work put into the email marketing strategy. Separating marketing emails by days with differentiated content results in better email traction.
- Optimizing emails for multiple devices - Mobile and desktop devices have different resolutions and screen space. Content within emails must be created with the intention of flawlessly depicting important data and messaging.
- Innovate with Subject lines and Headers - Catching prospective customers’ attention is key. The deployment of use case statistics, quotes from founders, and advantages of a product or service is important to ensure user engagement.
- Distinct Call-To-Action (CTA) - The email body must have a clear, actionable objective to drive sales, awareness, or consideration from the reader’s side. CTA is a critical component of the mail, and messaging and creatives will lead users to take action.
- Personalize Email - The content of these emails must be personalized to the reader. Personalized introductions and messaging lead to better traction among readers and customers.
- Smooth transitions - Email bodies must contain links to landing pages synchronized with the overall look and feel of creatives and text used in the email. Disjointed transitions often result in a high bounce rate from emails.
- Digital Signatures - Digital signatures go a long way in convincing readers of the authenticity of the emailer’s company, products, and services. Verification of authority places readers in the zone of trust with an email sender.
- Follow GDPR rules - There is a litany of GDPR rules, not limited to buying mailing lists. Companies must make sure all provisions are followed carefully.
Why do we need to manage Email Marketing with the help of software?
Email marketing campaigns are often hard to execute. It’s important to decide on metrics for decision-making, creatives, and content before the final campaign takes shape. Email marketing systems reduce the load on marketing managers.
Email marketing software helps us take effective care of the campaign. The tool accurately measures and highlights important metrics of emails, such as click-through rate, conversions from emails, ROI, etc., displayed on an analytics dashboard. They can later be used to optimize the campaigns further with the help of visualization tools.
The software can help us automate certain processes like generating reports and sending customer reminders or notifications, increasing time efficiency. Email marketing platforms also contain tools like A/B testing, which can be used to test different aspects of the email campaign to arrive at the perfect template.
What are the benefits of Email Marketing Software?
The benefits of Email Marketing solutions are as follows -
- Accurate measurement of important metrics influencing email marketing campaigns
- Automated email marketing campaigns featuring reminders and notifications
- Personalized point of contact with the user base, which can be used to foster loyalty
- Reduced risk exposure with ROI measurement as well as A/B testing tools for content and creatives
- Key insights can be derived from analytics and reporting dashboards with multiple reporting formats
- The cost of acquiring customers using email marketing software is lower, considering the scalability of email marketing solutions deployed.
- Multi-campaign management features
- Integration of social media accounts into email bodies to expand reach and track follower traction
- Email marketing systems ensure that your email campaigns align with the CAN-SPAM regulation passed by the United States Congress. This ensures that problems within the email that may cause unintended harm are filtered and fixed.
- CRM tools can be integrated into email marketing software
What is the importance of Email Marketing platforms for Businesses?
Businesses operate on an ROI-based model. Every marketing, sales, or operations activity invested in has to generate revenue that justifies the investment. Email marketing automation software is an investment designed to strengthen and personalize brand outreach while at the same time drawing audiences to the product or service.
The software helps drive email marketing ROIs to even greater heights. It combines analytics and reporting to display insights that business marketing managers can fine-tune to ensure ROI is consistently increasing and draw new ideas for campaigns.
One of the biggest advantages of email marketing software is the ability to generate different templates and formats of email campaigns via an online builder or tool, which is a part of the software. Innovative designs can be created and tested - on an A/B testing function, which also helps determine the exact design that can be implemented for maximum click-through rates.
Organizations also require email marketing services to automate processes and campaigns on the email front. This relieves manpower to distribute for other activities, thereby increasing organizational efficiency.
Email marketing remains a platform for business where customer loyalty can be solidified, and personalized content (offers and discounts, promotion posters, etc.) can be directly sent. With CRM and social media tool integrations on the platform, it becomes viable to track leads, follows, and subscriptions generated thanks to email marketing.
Businesses also need to ensure they do not cross laws or regulations pertaining to spamming or GDPR. Email marketing tools maintain authentic mailing lists, and check email copies for ‘Spam’ classification likelihood, protecting business interests.
What are the latest trends in the development and functions of Email Marketing tools?
Some of the latest trends to hit the email marketing industry include the following -
- Artificial intelligence (AI) - It has been widely adopted in multiple industries and email marketing software is no different. AI can be used for formulating, executing, and monitoring various campaigns on the interface.
AI can also be used to automate tasks within the project while analyzing reports to deduce triggers that must be initiated in campaigns that are already running.
Finally, AI’s prowess can be used to auto-generate content for specific segments of customers via email. These include articles for customer segments, email formats, and implementation periods. - Third-party tool integrations - Email marketing software can now be integrated with various third-party applications. The trend will only grow in the future as independent software tools offer modular all-around functionality.
- CRM and ERP tools can be easily added to a dashboard, while certain social media aggregators will find their use in revealing the latest trends online, which can then be used in email marketing campaigns. Integrations are soon becoming important for any application, let alone email marketing automation platforms.
- Email formats - Interactive emails are set to become popular in this new digital marketing era. These include email bodies with more animation and special effects, graphical storytelling formats, and sophisticated representation of information.
- Visualization - Like many others, email marketing software can analyze data to the minimum degree. Visualizing and representing these records in different formats will be key for businesses. It will help them analyze and showcase different perspectives in recorded data, all of which can be used in formulating business strategies.
What are the features to consider before purchasing Email Marketing Software?
Some of the most important features to be considered before buying an email marketing system are as follows -
- Navigability and ease of use - Every platform requires the User Interface (UI) to be simple and navigation to be crisp. Haphazardly designed software with poor interfaces and a lack of clarity in the design flow will hamper the adoption of the email marketing service.
- Essential Tools - Essential tools include a template builder for emails, spell-checking tools, mailing list management, analytics dashboards, and a few others, which are considered essential for an email marketing tool to be essential for marketers to perform their functions on the platform.
- A/B Testing - The A/B testing interface is essential to ensure the viability and success of different email marketing campaigns and templates, including formats within them. This feature helps businesses pinpoint metrics that have improved while also finalizing the template-format combo, which will deliver better performance.
- Automation - Email marketing platforms must be capable of controlling and automating communications with customers. It must not be too frequent nor too spaced out. Reminders, follow-ups, and new offerings must be communicated at appropriate time intervals without continuous human interface.
- Third-party tool integration - Third-party tools such as CRM and ERP systems must be easily integrated into the software. This software increases the efficiency of output.
- CAN-SPAM net - This feature in the email marketing tool prevents your email from violating prevalent rules about spamming via mail, which is a legal offense in the United States. It’s an important feature that must be incorporated into the software to act as a checker or filter.
- Analytics and Reporting dashboard - The analytics dashboard must be able to display data in multiple formats, with all necessary metrics for comparison. The reporting feature must be automated and easily shareable for every email marketing platform.
- User Management and Access Control - The application features must be accessible only to the designated authority. This also ties in with data security, as unauthorized personnel must not be allowed access to sensitive data in the email marketing system.
- Platform independence - The email marketing software must be supported on mobile, tablet, and desktop platforms. The compatibility of the underlying operating system must be ensured, too.
- Language support - Multilingual platforms are essential in the digital era, especially in communications like email marketing. The email marketing service must be capable of understanding and supporting some of the world’s most widely spoken languages.
- Autoresponders - Auto-responders are emails sent to customers on completing an event or triggering an action. Auto-responders are essential for businesses to engage customers.
- Subscriber List management - It is necessary for email marketing software to maintain the list of subscribers, to whom communication must be maintained via the channel and platform.
What is the average price of Email Marketing Software?
The price of email marketing software depends on the type of solution (feature set) an organization intends to buy, alongside the size of the organization.
GoodFirms has already covered the most important free and open-source email marketing software, which is deployed by reputed organizations worldwide and has a rich palette of features.
Free email marketing tools also exist. Though these are stripped-down versions of premium software from reputed vendors, they offer relatively powerful functionality or access to just a limited number of users. These are useful for small and medium-sized organizations.
Mailchimp, Engagebay, and Agile CRM are reputed examples of email marketing software. The price of their premium offerings ranges from $8.99 to $299 for the premium offerings.
Email marketing automation service providers such as Jumplead, Campaign Monitor, and EmailOctopus have priced their products between $19 and $49.
QuickMail is an email marketing tool priced on an annual subscription basis at $49.
Remarkety, OutboundEngine, and Makesbridge are premium email marketing platform providers who charge between $100 and $367 per month.
Email marketing solution specialists such as eSputnik and Atomic Mail Sender charge a one-time payment fee between $1.99 and $89, respectively.
How will you choose the right Email Marketing System for your organization?
Organizations can choose the right email marketing system by analyzing a set of factors that impacts them.
Firstly, the choice of software depends on the size of the organization. Smaller and mid-tier organizations (SMBs) usually don’t need the full array of support on emails as they look to build up their marketing base and functions. SMBs usually go for a basic package or business package.
Large-size organizations take the polar opposite approach. They purchase or employ the full software suite.
Secondly, choosing the right email marketing automation software also depends on the budget. The budget is dependent on the number and type of features included in the solution set purchased as well as the number of users who will use the email marketing platform.
Thirdly, careful consideration must be given to security while choosing the email marketing solution. Multi-layer data protection, user access controls, and secure cloud storage of data to prevent theft are all important factors that must influence an organization's decision.
Fourthly, demos and free trials of the email marketing service software should indicate the richness of the interface and the easy navigability of the software.
Fifthly, with the use of third party applications increasing in popularity, the email marketing platform must support extensions and add-ons to increase feature sets.
Why consider GoodFirms' list of top Email Marketing Software?
GoodFirms’ comprehensive and authentic list of email marketing solutions will offer prospective users of email marketing systems a platform to compare, contrast, and select their choice.
The Buyer’s Guide presents a fair representation of email marketing solutions’ features, benefits, and costs. A collection of free and open-source email marketing software has already been identified and published on GoodFirms, while premium and differentially priced versions of software have been listed as well.
Do you want to consider other software solutions besides email marketing automation platforms? GoodFirms’ exceptional software directory contains information on hundreds of different kinds of software, all of which could power your organization to the next level of performance and profit.
Email Marketing Software Comparison: Zoho Campaigns, Mailchimp, MailerLite, Constant Contact, and ActiveCampaign
Feature | Zoho Campaigns | Mailchimp | MailerLite | Constant Contact | ActiveCampaign |
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Company Background | Zoho Campaigns was developed by Zoho Corporation, a software company that provides a suite of cloud-based business tools. | Mailchimp was developed by The Rocket Science Group LLC, an email marketing service provider founded in 2001. | MailerLite is developed by MailerLite UAB, an email marketing software company founded in 2010. | Constant Contact was developed by Endurance International Group, a web services company founded in 1997. | ActiveCampaign is developed by ActiveCampaign, Inc., a marketing automation company founded in 2003. |
Target Audience | Businesses of all sizes | Businesses of all sizes, beginners | Small businesses, bloggers | Small businesses, non-profits | Businesses of all sizes focus on automation |
Pricing | Freemium (up to 2,000 emails/month), paid plans start at $3/month | Freemium (up to 2,000 subscribers, 10,000 emails/month), paid plans start at $11/month | Freemium (up to 1,000 subscribers), paid plans start at $7/month | Freemium (up to 100 contacts), paid plans start at $20/month | Freemium (up to 500 contacts), paid plans start at $15/month |
Focus | Email marketing with additional marketing tools (CRM, automation) | User-friendly email marketing platform with marketing automation features | Affordable email marketing for small businesses and bloggers | Email marketing with built-in tools for events and email deliverability | Powerful marketing automation platform with email marketing capabilities |
Strengths | Integrates with other Zoho products, good for marketing automation | Widely used, easy to use, strong marketing features | Affordable, user-friendly interface, good for beginners | Strong email deliverability tools, easy event management | Powerful automation workflows, lead scoring, personalization |
Weaknesses | Can be complex for beginners compared to Mailchimp | Limited free plan features, complex pricing structure | Limited features compared to some options | Limited marketing automation in the free plan | Can be expensive for larger businesses |
Best for | Businesses using other Zoho products seeking integrated marketing tools | Businesses of all sizes seeking a user-friendly and feature-rich platform | Small businesses and bloggers on a tight budget | Businesses prioritizing email deliverability and event management | Businesses needing powerful automation and lead nurturing capabilities |
GoodFirms Notes: | Zoho Campaigns integrates well with other Zoho applications, ideal for businesses already using their CRM. | Mailchimp offers a user-friendly platform with strong marketing automation features that are good for businesses of all sizes. | MailerLite is a very affordable option with a user-friendly interface that is ideal for beginners. | Constant Contact offers built-in marketing tools like event management and surveys, good for small businesses. | ActiveCampaign is a powerful platform with advanced automation and personalization features, ideal for businesses seeking a sophisticated email marketing solution. |