Best Marketing Automation Software

Are you looking for a reliable marketing automation software for your business? Here is a list of the best marketing automation platforms exclusively handpicked by GoodFirms after meticulous research and analysis. The marketing automation systems listed here offer A/B testing, customizable CTAs, email marketing, Google AdWords visibility, lead management, sales intelligence, search marketing, segmentation & targeting, social media marketing, campaign management, ROI tracking, analytics, and reporting. Leverage this list of the best marketing automation software with filters for features, business size, deployment type, and pricing model. Also, check the verified user reviews for the top marketing automation tools listed here.

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List of the Top Marketing Automation Software with Reviews.

  • Salesoar

    Best Marketing Automation Software Solution
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    Salesoar automates and optimizes your Search and Shopping Ad campaigns. Through sophisticated rule based templating language and feed integration with Google AdWords and Google Merchant Center, our platform creates thousands of accurate, high ranking ads in minutes. Our clients generally see a 2x increase in ROAS in the first 6 months. Stop Wasting Time Eliminate manual labor from Google Sea ... read more about Salesoar

    Contact vendor
    30 Days
    100% in Marketing Automation Software
  • eSputnik

    Marketing Automation Software and Email for B2C
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    eSputnik is a multichannel email marketing automation software for B2C. Specialized solutions for large eCommerce and Marketplace. eSputnik is a Marketing Automation Service made to embody the toughest ideas of enterprise-level solutions in a very clear and efficient way for everyone. We do not declare being the best, we are mostly spoken about this way. ... read more about eSputnik

    $1.99 One-time
    30 Days
    33% in Marketing Automation Software
  • HubSpot Marketing Hub

    All-in-One Inbound Marketing Software.
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    HubSpot Marketing Hub is a popular marketing automation software choice for businesses of all sizes, but it is trendy for small companies and startups. HubSpot Marketing Hub is affordable and easy to use, even for companies without marketing experience. HubSpot Marketing Hub is a cloud-based platform hosted and managed by HubSpot. This makes it easy to get started and scale your solution as needed ... read more about HubSpot Marketing Hub

    Free version
    Available
    15% in Marketing Automation Software
  • ActiveCampaign

    Keep track of leads in a CRM, not in your head.
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    ActiveCampaign is a marketing automation software that helps businesses grow their sales and improve customer relationships. It offers many features, including email marketing, lead generation, sales CRM, and marketing automation. ActiveCampaign is used by over 180,000 businesses in 170 countries. ActiveCampaign recently released a new feature called "Conversational AI." This feature allows busine ... read more about ActiveCampaign

    $9 Per Month
    14 Days
    14% in Marketing Automation Software
  • Marketo Engage

    The Next Generation of Marketing Automation Software is Here
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    Marketo Engage is the world’s largest marketing automation platform. It lets you streamline, automate, and measure marketing tasks and workflows to increase operational efficiency and grow revenue faster. You can also use it for advanced lead generation, lead scoring, and account management tasks. Adobe Marketo uses AI to personalize marketing campaigns and deliver the right message to the right ... read more about Marketo Engage

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    N/A
    25% in Marketing Automation Software
  • Klaviyo

    Klaviyo is the growth marketing platform built for online businesses.
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    Klaviyo is a marketing automation platform that is built for ecommerce businesses. It is designed to help you grow your ecommerce business by automating your marketing campaigns and personalizing your communications with your customers. Over 100,000 brands use Klaviyo in over 80+ countries. Klaviyo recently released a new feature called "Klaviyo CDP." This feature allows businesses to collect, uni ... read more about Klaviyo

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    Available
    33% in Marketing Automation Software
  • Freshmarketer

    Intelligent marketing automation for fast-paced teams
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    Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition. Marketers use Freshmarketer to run lifecycle campaigns, build nurturing workflows, analyze their user behavior, do personalization at scale, and more. ... read more about Freshmarketer

    Free version
    Available
    34% in Marketing Automation Software
  • SharpSpring

    A powerful suite of sales & marketing automation tools to boost conversions and deliver results.
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    SharpSpring is a cloud-based marketing automation platform for marketing agencies and small to mid-sized businesses that rival top competitors with its features, functionalities, and performance. Email is a key aspect of your marketing and sales strategy – so you need a customer relationship management system that can keep up. Use the app to schedule personalized follow-up emails from your sale ... read more about SharpSpring

    $399 Per Month
    N/A
    20% in Marketing Automation Software
  • Odoo Marketing Automation

    All-in-one marketing automation software
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    Odoo allows you to craft sophisticated end-to-end customer journeys, design engaging email campaigns in minutes and create automatic and targeted marketing campaigns. Set up advanced marketing workflows that are centered around your prospects and nurture them efficiently through your sales funnel. ... read more about Odoo Marketing Automation

    $36.00 Per Month
    15 Days
    25% in Marketing Automation Software
  • Keap

    Sales and Marketing Automation built to help you grow without chaos.
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    Keap CRM software is a robust client management and marketing automation software designed for small businesses and startups to govern all CRM activities from one dashboard. The system is powered by features like sales and marketing automation, lead management, contact management, etc. The software’s analytics dashboard enhances CRM strategies with complete insights on leads, marketing campaign ... read more about Keap

    $40 Per Month
    N/A
    20% in Marketing Automation Software
  • Pardot

    Smarter Marketing Automation
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    Pardot is a marketing automation platform that helps businesses of all sizes acquire, engage, and retain customers. It offers many features, including email marketing, automation, CRM, and social media marketing. Over 150,000 businesses use Pardot in 190 countries. Pardot recently released a new feature called "Intelligent Journey Builder." This feature uses artificial intelligence to help enterpr ... read more about Pardot

    $1250 Per Month
    N/A
    25% in Marketing Automation Software
  • Eloqua

    Drive Dynamic Journeys.
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    Eloqua is a comprehensive marketing automation platform that provides a unified view of your customers to see their interactions with your brand across all channels. This allows you to create more personalized and relevant marketing messages more likely to resonate with your customers. Oracle Marketing Cloud recently released a new "Oracle Journey Builder" feature. This feature allows businesses t ... read more about Eloqua

    Contact vendor
    30 Days
    100% in Marketing Automation Software
  • Getresponse

    All-in-one Online Marketing Platform to Grow Your Business.
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    GetResponse is the world's easiest all-in-one online marketing platform and marketing automation software that helps businesses of all sizes get better results online. With GetResponse, you can create and send email marketing campaigns, build landing pages, host webinars, and automate your marketing. GetResponse also offers a variety of integrations with other marketing tools, so you can enhance y ... read more about Getresponse

    $15.00 Per Month
    30 Days
    34% in Marketing Automation Software
  • Zoho Marketing Automation

    Marketing automation software for faster business growth.
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    Zoho Marketing Automation is a cloud-based marketing automation platform that helps businesses acquire, engage, and retain customers. It offers a wide range of features, including email marketing, marketing automation, CRM, landing pages, and forms. Over 150,000 businesses use Zoho Marketing Automation in over 180 countries. Zoho Marketing Automation recently released a new feature called "Zoho Ca ... read more about Zoho Marketing Automation

    Contact vendor
    14 Days
    40% in Marketing Automation Software
  • Mailchimp

    All-In-One Marketing Automation Platform for Small Business
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    Mailchimp is a marketing automation software that helps businesses grow their audience, send beautiful email campaigns, and track their results. It offers many features, including email marketing, marketing automation, and CRM. Over 13 million businesses use Mailchimp in 190 countries. Mailchimp recently released a new feature called "Customer Journey Builder." This feature allows businesses to cr ... read more about Mailchimp

    Free version
    Available
    20% in Marketing Automation Software
  • EngageBay

    Market better. Sell faster.
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    EngageBay is a comprehensive marketing automation software platform that helps businesses generate leads, nurture them, and close deals. It is scalable, so you can easily add more users and features as your business grows. The platform also offers a variety of integrations with other popular business applications, such as Salesforce, HubSpot, and Google Analytics. It is easy to use and affordable, ... read more about EngageBay

    Free version
    Available
    9% in Marketing Automation Software
  • Constant Contact

    Constant Contact makes powerful email marketing easy.
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    Constant Contact is a cloud-based marketing automation platform that helps businesses connect with their customers. It offers features, including email marketing, marketing automation, CRM, landing pages, and forms. Over 500,000 businesses use Constant Contact in 90 countries. Constant Contact recently released a new feature called "Audience Builder." This feature allows businesses to create custo ... read more about Constant Contact

    $9.99 Per Month
    30 Days
    25% in Marketing Automation Software
  • Delivra

    Automated email open rates are 95% better than regular emails.
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    The Delivra email marketing automation platform was designed and built for result-driven marketers looking for a strategic partner to assist with email automation campaign creation, development and management. We arm marketers with the necessary tools to engage more patrons and increase sales. ... read more about Delivra

    $100.00 Per Month
    14 Days
    100% in Marketing Automation Software
  • BenchmarkONE

    All-in-one CRM and marketing automation software built for the way you work.
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    BenchmarkONE is marketing automation and emails marketing software for small businesses and marketing agencies. We help agencies and small business owners propel relationships into sales with all-in-one CRM and marketing automation. Cut through the clutter and complexity of bulky tools with a simple, affordable platform made for you. ... read more about BenchmarkONE

    $79 Per Month
    N/A
    33% in Marketing Automation Software
  • LeadSquared

    Lead Conversion Platform for Your Business. Discover a new way to run high-velocity sales.
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    LeadSquared is a sales execution CRM and marketing automation software platform that helps businesses generate more leads, qualify them more effectively, and close more deals. The platform combines the features of a CRM system with the capabilities of a marketing automation platform to provide businesses with a complete solution for their sales and marketing needs. LeadSquared has a unique sales e ... read more about LeadSquared

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    N/A
    25% in Marketing Automation Software
  • Automizy

    Automizy is an Email Marketing Software designed to increase your email open rates.
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    Automizy is an Email Marketing Software designed to increase your email open rates. The platform enables organizations to design personalized emails and form using customizable templates and a drag-and-drop editor. It offers various features such as scheduling, website behaviour tracking, subscriber and contact management, data import/export, multiple user accounts, interest tagging and more. ... read more about Automizy

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    50% in Marketing Automation Software
  • Insightly

    The Best CRM to Build Customer Relationships
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    Insightly is a modern, scalable customer relationship management software for businesses of all sizes. Connecting with customers and creating exceptional experiences is accessible with the Insightly online CRM tool. The CRM system facilitates marketing automation, lead management, and project management allowing businesses to become efficient in CRM strategies. The software is easily customizable ... read more about Insightly

    $29 Per Month
    14 Days
    33% in Marketing Automation Software
  • Thryv

    The end-to-end client experience software for growing small businesses.
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    Thryv gives small businesses a chance to increase their return on investment from the software they use to get found, bring in new customers, and earn repeat business. It manages time, communicates with clients, and gets paid, so they can take control of their business and be more successful. Thryvs CRM gives you in-depth insights into customer data and detailed customer profiles that include cont ... read more about Thryv

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    N/A
    15% in Marketing Automation Software
  • Brevo

    All Your Digital Marketing Tools in One Place
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    Brevo (formally Sendinblue) is a popular marketing automation platform. Brevo offers a powerful marketing automation platform that allows businesses to automate their marketing tasks, such as sending email campaigns, triggering abandoned cart emails, and sending birthday emails. Brevo recently released a new feature called "Brevo Plus." This feature offers advanced marketing automation features li ... read more about Brevo

    Free version
    Available
    34% in Marketing Automation Software
  • Wishpond

    Contests & promotions that generate social engagement and get more followers.
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    Wishpond's marketing automation platform makes it easy and affordable to nurture your website visitors and leads into sales. We enable you to automatically score and segment leads into lists based on activity and personal details, send personalized emails based on behavior, and much more. ... read more about Wishpond

    $49 Per Month
    14 Days
    50% in Marketing Automation Software
  • AdRoll

    B2B marketing just got easier with RollWorks.
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    AdRoll is a digital marketing technology platform that specializes in retargeting which aims to convert window shoppers into buyers of your product or service in your site. As the most widely-used retargeting solution, AdRoll utilizes different platforms such web, mobile, and even social media using advanced tools to achieve results. ... read more about AdRoll

    Free version
    Available
    50% in Marketing Automation Software
  • ONTRAPORT

    All Your Marketing Automation Tools in One Place
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    Ontraport is a cloud-based marketing automation software that helps businesses automate their marketing and sales processes. It offers many features, including email marketing, lead generation, CRM, marketing automation, and landing pages. Ontraport is used by over 100,000 businesses in 140 countries. Ontraport recently released a new feature called "Ontraport Forms." This feature allows businesse ... read more about ONTRAPORT

    $79 Per Month
    14 Days
    25% in Marketing Automation Software
  • VBOUT

    Adaptive marketing automation made to work for you.
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    VBOUT is a marketing automation platform for any business. The platform includes powerful email and social media tools, lead intelligence and comprehensive analytics. Create a complete sales funnel and convert your visitors into leads by nurturing them with automated, personalized content. VBOUT will make your marketing efforts more efficient and effective, all from one beautifully designed dashbo ... read more about VBOUT

    Contact vendor
    14 Days
    25% in Marketing Automation Software
  • Autopilot HQ

    Marketing Automation Software Made Visual.
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    Autopilot is simple and visual marketing automation tool trusted and loved by thousands of teams around the world. It helps marketers capture and convert new leads, connect with customers and create loyal repeat buyers. The best teams at Microsoft, Typeform, LiveChat, Atlassian, Patreon, Samsung, Greenpeace and Lean In all use Autopilot to automate their marketing. ... read more about Autopilot HQ

    $99 Per Month
    30 Days
    50% in Marketing Automation Software
  • Act-On

    Marketing Made Personal.
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    Act-On is a marketing automation platform that is designed for mid-market businesses. It is powerful enough to meet the needs of larger businesses, but it is also affordable and easy to use for smaller businesses. Act-On's email builder is a drag-and-drop tool that makes creating beautiful and engaging emails easy. The builder is easy to use, even if you don't have any design experience. Act-On of ... read more about Act-On

    $900.00 Per Month
    N/A
    20% in Marketing Automation Software
  • Marketing Creatio

    Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue
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    Marketing Creatio is a holistic multichannel marketing management software powered by out-of-the-box best practice processes delivering demand generation excellence. It is a robust marketing automation software powered by out-of-the-box best practice processes for efficient lead management – from demand generation to lead nurturing, to final hand-off to sales. ... read more about Marketing Creatio

    Contact vendor
    14 Days
    50% in Marketing Automation Software
  • Aritic PinPoint

    Full Stack Marketing Automation Platform for Growing Businesses.
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    Aritic is full stack marketing automation software platform for digital business. Aritic platform for business help business with full-stack marketing automation, communication automation, CRM application, service desk application and business automation stack.  ... read more about Aritic PinPoint

    Free version
    Available
    50% in Marketing Automation Software
  • Referrizer

    The World Most Advanced Marketing Automation Platform
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    Referrizer.com is the Referral Marketing Automation software for small and medium-sized businesses that would like to get more referrals from existing customers/clients. Referrizer provides an all-in-one communication platform that helps business owners get new customers, increase repeat purchases, and generate long-term sustainable results. ... read more about Referrizer

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    N/A
    20% in Marketing Automation Software
  • Mautic

    Open Source Marketing Automation Software
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    Mautic is an open-source marketing automation software platform. It is used by over 200,000+ organizations in over 200+ countries. also, there are 1000+ community contributors in 35+ languages translations. It is highly customizable so that you can tailor it to the specific needs of your business. You can use Mautic to automate various marketing tasks, such as email marketing, lead scoring, and so ... read more about Mautic

    Free version
    Available
    50% in Marketing Automation Software

Frequently Asked Questions

What Is B2B Marketing Automation Software?

B2B Marketing automation software is an application tool that assists the modern marketing departments of B2B companies in nurturing leads, retaining customers, extending relationships with existing customers, lead lifecycle management, cross-selling, upselling and unified marketing with automated processes.

Can Both Sales And Marketing Teams use the Marketing Automation Software?

Yes, it is a potential tool for both your sales and marketing teams. Marketing automation software enables the journey of prospects through the sales funnel with optimal use of resources. With automated processes, marketing automation tools engagingly manage the leads and provide your sales and marketing teams to push the prospects through the sales funnel without any hassle. Automated marketing campaigns, social media campaigns, and email marketing save your team's time and resources. 

What Type of Marketing Automation Sales And Marketing Teams Need?

Sales and Marketing teams need automated marketing solutions for: 

  • Qualified lead generation
  • Lead nurturing
  • Lead scoring
  • Marketing analytics
  • Email automation
  • Social media marketing automation
  • Customer onboarding 
  • Setting sales and marketing funnels.
What is a Sales Funnel? How Marketing Automation Software Helps to Set up a Sales Funnel?

Sales Funnel refers to the series of activities that leads/prospects go through to become your paid customers. From lead generation, sales calls, follow-ups, and conversion to customer retention, the sales funnel includes the complete journey of a prospect towards becoming a paid customer. Marketing automation software increases the customer's awareness, interest, and knowledge about your business and your products and services. It also helps customers in decision-making and purchases action. Marketing automation tools can establish, optimize, and also measure the success of sales funnels. 

How Beneficial Is the Marketing Automation Software for Small Businesses?

Marketing automation software for small businesses is an application specifically designed to execute, manage, and automate marketing tasks for small businesses. Sales and Marketing teams of SMBs and startups can deploy this application to increase leads, revenues, and profits. The marketing automation software for small businesses offers functionalities such as content management, lead generation, automated sales funnels, lead onboarding, automated campaigns, and many more.

How Much Does a Marketing Automation Platform Cost?

The price of a marketing automation software varies depending on the functionalities it offers, the number of campaigns it can automate, the types of sales funnel it can set, and other scalability factors. The cost of marketing automation platforms can be as low as $9/month to $1250/month. If you have budget constraints, try free and open-source marketing automation software.

Can Marketing Automation Improve Sales?

Marketing automation deploys integrated processes, automated marketing techniques,  and optimized sales pipelines to mitigate all challenges related to sales and marketing processes. It improves diminishing lead quality and decreasing customer retention rate. Marketing automation led aligned dynamic marketing processes that help businesses to improve sales and ROI. It also improves the chances of a lead's readiness for buying by providing the best sales journey experience. 

Can I automate my social media outreach campaigns with a marketing automation tool?

Yes, apart from lead generation, workflow automation, email marketing automation, and analytics, the marketing automation system is a robust tool for the automation of social media marketing campaigns. It has features such as RSS feed auto-updates, automated comments, social bots, and many more functions specifically designed for social media campaign automation.

What Are the Popular Integrations Recommended with Marketing Automation Software?

Marketing automation software tools can be paired with CRM systems, ERP solutions, Email marketing software, Social media marketing tools, and Inbound marketing tools for enhanced functionality.

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