Best Marketing Automation Software

Looking for top-notch marketing automation software to streamline your marketing efforts? GoodFirms has meticulously researched and curated a list of the best marketing automation platforms. These systems offer a range of features, including A/B testing, customizable CTAs, email marketing, Google AdWords visibility, lead management, sales intelligence, search marketing, segmentation & targeting, social media marketing, campaign management, ROI tracking, analytics, and reporting. Use our comprehensive list to find the perfect marketing automation software for your business, with filters for features, business size, deployment type, and pricing model. Don't forget to check the verified user reviews to make an informed decision.

243 Softwares   |  Last updated: Jul 14, 2024
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Here is the Top Marketing Automation Software Solutions List

  • Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. Ready-to-use platform to automate marketing campaigns and lead management workflows with no-code ... read more about Creatio CRM

    CRM Creatio is low-code SaaS CRM which has a financial service part with a focus on business process management for banks and financial institutions. reviewed by: Anonyms User
    Entry Level Price
    $25 Per Month
    Free Trial
    14 Days
    10% in Marketing Automation Software
    • Campaign Management
    • Customizable CTAs
    • Email Marketing
    • Landing Pages
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Marketing-advertising
    • Retail

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux

    SUPPORT

    • Chat
    • Phone
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video
    • Blog

    What User‘s Say

    CRM Creatio is low-code SaaS CRM which has a financial service part with a focus on business process management for banks and financial institutions.
    Anonyms User
    Creatio CRM has effectively streamlined our company processes and enhanced team coordination across multiple offices.
    Veronika
    The most cost-effective CRM system available, providing all necessary features in one intuitive platform.
    Aluma

    REVIEW SUMMARY

    This software solution is best for financial services. Our firm is now able to manage all financial and banking processes. With its low-code platform and BPM technology, our organisation can automate business-related processes. It easily syncs with other software and apps.
    Anonyms User
    Anonyms User

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 14 Days Trial

    Payment Frequency

    • Monthly Payment

    AVAILABLE PACKAGES

    Standard
    $25 Per Month
  • Salesoar automates and optimizes your Search and Shopping Ad campaigns. Through sophisticated rule based templating language and feed integration with Google AdWords and Google Merchant Center, our platform creates thousands of accurate, ... read more about Salesoar

    Salesoar is a multichannel eCommerce platform that helps managers to create and manage advertising campaigns. reviewed by: Paisley Glover
    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    100% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Customizable CTAs
    • Email Marketing
    • Google AdWords Visibility
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    LICENSING & DEPLOYMENT

    • Cloud Hosted
    • Web-based

    Knowledge Base

    • Help Guides
    • Blogs
    • Infographics
    • Case Studies

    Pricing Type

    • Contact Vendor

    Free Version

    • No

    FREE TRIAL

    • 30 Days Trial

    Payment Frequency

    • Monthly Payment
  • eSputnik is a multichannel email marketing automation software for B2C. Specialized solutions for large eCommerce and Marketplace. eSputnik is a Marketing Automation Service made to embody the toughest ideas of enterprise-level solutions ... read more about eSputnik

    eSputnik is a multichannel marketing automation software for B2C that offers a set of tools for email design, campaign automation and reporting. reviewed by: Halbert Waters
    Entry Level Price
    $1.99 One-time
    Free Trial
    30 Days
    33% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Email Marketing
    • Landing Pages
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting

    LICENSING & DEPLOYMENT

    • Cloud Hosted
    • Web-based

    SUPPORT

    • Chat
    • Phone

    Knowledge Base

    • Help Guides
    • Blogs
    • Case Studies

    Pricing Type

    • Flat Rate

    Free Version

    • No

    FREE TRIAL

    • 30 Days Trial

    Payment Frequency

    • One-Time Payment

    AVAILABLE PACKAGES

    Standard
    $1.99 One-time
  • Mailchimp is a marketing automation software that helps businesses grow their audience, send beautiful email campaigns, and track their results. It offers many features, including email marketing, marketing automation, and CRM. Over ... read more about Intuit Mailchimp

    it's a good SaaS software for email marketing Campaigns. reviewed by: Harshitha Venkatrathnam, looking job as fresher in digital marketing with certification in digital marketing at ulketz
    Entry Level Price
    $25 Per Month
    Free Trial
    N/A
    20% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Email Marketing
    • Google AdWords Visibility
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Computer-software
    • Information-technology-services
    • Marketing-advertising
    • Market-research
    • Telecommunications

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac

    SUPPORT

    • Email
    • Phone
    • 24x7 Support

    Training

    • Webinar

    Knowledge Base

    • Help Guides
    • Video
    • Blog
    • Case Studies
    • Whitepapers
    • On-Site Training

    What User‘s Say

    it's a good SaaS software for email marketing Campaigns.
    Harshitha Venkatrathnam, looking job as fresher in digital marketing with certification in digital marketing at ulketz
    Transforming Email marketing for businesses
    AYUSH GUPTA, C Parts Expert at LPS Bossard PVT LTD
    Easy to use email marketing platform with a host of features
    Brad Russell, Founder at Digital Hitmen

    REVIEW SUMMARY

    It makes Email marketing Campaigns easy. It helps to reach business goals. It is one of the best Market Automation platforms. It ranks best in email marketing platforms.
    Harshitha Venkatrathnam
    Harshitha Venkatrathnam, looking job as fresher in digital marketing with certification in digital marketing at ulketz

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • Yes

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
    • Quote Based

    AVAILABLE PACKAGES

    Standard
    $25 Per Month

    INTEGRATED WITH

    • QuickBooks Commerce
    • Shopify
    • Squarespace
  • Hubspot is a popular CRM software solution packed with customer service features for businesses of all sizes. The software unifies all the customer-centric services to a single platform, like marketing, sales, lead ... read more about HubSpot CRM

    Unleashing the Power Mailchimp reviewed by: Sachin Kumar, Social Media Marketing Manager at kamala Farms
    Entry Level Price
    Free version
    Free Trial
    Available
    10% in Marketing Automation Software
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Landing Pages
    • Lead Management
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Accounting
    • Logistics-supply-chain
    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    • Linux

    SUPPORT

    • Chat
    • Phone
    • 24x7 Support

    Training

    • Webinar

    Knowledge Base

    • Help Guides
    • Video
    • Blog
    • Online Training

    What User‘s Say

    Unleashing the Power Mailchimp
    Sachin Kumar, Social Media Marketing Manager at kamala Farms
    HubSpot is too good!
    Arvind Upadhyay, Digital Marketing Manager
    HubSpot is a holy grail CRM software for any business
    Ibrahim Mawri, Founder at Electric Ride Lab

    REVIEW SUMMARY

    HubSpot CRM has proven to be an excellent tool that combines powerful features with user-friendly functionality. Its intuitive interface makes it easy for users of all levels to navigate and leverage its robust capabilities. The platform's effectiveness in streamlining customer management processes, coupled with its straightforward design, makes it a standout choice for businesses seeking a hassle-free and efficient CRM solution. With HubSpot CRM, managing contacts, automating sales tasks, and gaining valuable insights has never been this straightforward and accessible.
    Sachin Kumar
    Sachin Kumar, Social Media Marketing Manager at kamala Farms

    Pricing Type

    • Free

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
    • Quote Based
  • ActiveCampaign is a marketing automation software that helps businesses grow their sales and improve customer relationships. It offers many features, including email marketing, lead generation, sales CRM, and marketing automation. ActiveCampaign is ... read more about ActiveCampaign

    Active Campaign is super easy to manage complex email marketing campaigns reviewed by: Rakshit Panchal, Marketing Specialist at Sydney Digital Agency
    Entry Level Price
    $15 Per Month
    Free Trial
    14 Days
    15% in Marketing Automation Software
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Google AdWords Visibility
    • Landing Pages
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Accounting
    • Computer-software
    • E-learning
    • Financial-services
    • Health-wellness-fitness
    • Logistics-supply-chain
    • Marketing-advertising
    • Professional-training

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux

    SUPPORT

    • Chat
    • Phone
    • 24x7 Support

    Training

    • Webinar

    Knowledge Base

    • Help Guides
    • Video
    • Blog
    • On-Site Training

    What User‘s Say

    Active Campaign is super easy to manage complex email marketing campaigns
    Rakshit Panchal, Marketing Specialist at Sydney Digital Agency
    ActiveCampaign’s intuitive interface and robust feature set, we can quickly create custom email sequences
    Sarah Gibson, Director at Proactive Healthcare
    I would recommened ActiveCampaign for your business and experience the best results.
    Jon Torres, Founder at Jon Torres

    REVIEW SUMMARY

    We at Sydney Digital Agency use Active Campaign for email automation to send emails frequently about our blogs and the latest updates of our services for the last three years. It's super easy to manage complex email marketing campaigns. You can also segment campaigns according to your services by including tags and lists. When you require to scale up, it's quite pricey.

    Rakshit Panchal
    Rakshit Panchal, Marketing Specialist at Sydney Digital Agency

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 14 Days Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
    • Quote Based

    AVAILABLE PACKAGES

    Standard
    $15 Per Month
  • Marketo Engage is the world’s largest marketing automation platform. It lets you streamline, automate, and measure marketing tasks and workflows to increase operational efficiency and grow revenue faster. You can also use ... read more about Marketo Engage

    Marketo is perhaps one of the best-known marketing automation tools reviewed by: Brandon Lee, Content Specialist & Owner at Reptile Maniac
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    25% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Google AdWords Visibility
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Computer-software
    • Financial-services
    • Information-technology-services
    • Internet
    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Windows
    • Mac

    SUPPORT

    • Chat
    • Phone
    • 24x7 Support

    Training

    • Webinar

    Knowledge Base

    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • On-Site Training

    What User‘s Say

    Marketo is perhaps one of the best-known marketing automation tools
    Brandon Lee, Content Specialist & Owner at Reptile Maniac
    It's one of the most mature programs with a comprehensive feature set
    Timothy Woods, Owner/Director/Editor at Carnivore Style
    Marketo allows us to automate marketing tasks and run social media management
    Eva Tian, Growth Strategy Manager at Mynd

    REVIEW SUMMARY

    We Reptile Maniac use Marketo Engage. A key component of marketing automation tools is the provision of analytics features to determine the success of an entire campaign across channels. These features measure the impact of campaigns on marketing team KPIs and campaign ROI and the impact of campaigns on the company’s revenue. It’s one of the most mature tools, with a full suite of features that help marketers manage email campaigns and provide excellent tools for sales teams. Marketo is great for companies that are going to make use of the tool’s many features that go beyond basic marketing automation.

    Brandon Lee
    Brandon Lee, Content Specialist & Owner at Reptile Maniac

    Pricing Type

    • Contact Vendor

    Preferred Currency

    • USD ($)

    Free Version

    • No

    Payment Frequency

    • Quote Based

    INTEGRATED WITH

    • Salesforce CRM
    • Microsoft 365
  • Our software and service hybrid is something the world has never experienced before. DashClicks is a SaaS platform built specifically for digital marketing agencies. DashClicks was created with one thing in mind, ... read more about DashClicks

    InstaSites- best marketing tool reviewed by: Matt - InstaSites Review
    Entry Level Price
    Free version
    Free Trial
    Available
    100% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Google AdWords Visibility
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    LICENSING & DEPLOYMENT

    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac

    SUPPORT

    • Chat
    • Phone

    Knowledge Base

    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Infographics
    • Case Studies
    • Whitepapers
    • On-Site Training

    Pricing Type

    • Free

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
    • Free
  • Connect your apps and automate workflows. Easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work. Link your web apps ... read more about Zapier

    It's easy to use and no coding experience is required reviewed by: Lorie Carson, Founder at RealPeopleFinder
    Entry Level Price
    $19.99 Per Month
    Free Trial
    14 Days
    33% in Marketing Automation Software
    • Analytics/ROI Tracking
    • Customizable CTAs
    • Email Marketing
    • Landing Pages
    • Lead Management
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Information-technology-services
    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac

    SUPPORT

    • Phone
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video
    • Blog

    What User‘s Say

    It's easy to use and no coding experience is required
    Lorie Carson, Founder at RealPeopleFinder
    Great tool and helps with overall efficiency
    Kim Beck, Senior Account Manager at SpokenHere
    Great product!
    Nicolas Costa Ossa, Director Customer Operations & Account Management at Koombea

    REVIEW SUMMARY

    Our company RealPeopleFinder has been using Zapier for 5 years now. We use Zapier scheduling software. We use this software daily across our entire company to automate our recurring tasks and any manual task that Zapier supports.

    Lorie Carson
    Lorie Carson, Founder at RealPeopleFinder

    Pricing Type

    • Flat Rate

    Preferred Currency

    • INR (₹)

    Free Version

    • Yes

    FREE TRIAL

    • 14 Days Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription

    AVAILABLE PACKAGES

    Standard
    $19.99 Per Month
  • HubSpot Marketing Hub is a popular marketing automation software choice for businesses of all sizes, but it is trendy for small companies and startups. HubSpot Marketing Hub is affordable and easy to ... read more about HubSpot Marketing Hub

    Great Platform to Grow Your Marketing On Top Of reviewed by: Bobby Vickers, Co-Founder at Doorvana Garage Doors
    Entry Level Price
    Free version
    Free Trial
    Available
    15% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Email Marketing
    • Google AdWords Visibility
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Education-management
    • Information-technology-services
    • Marketing-advertising
    • Market-research
    • Retail

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux

    SUPPORT

    • Email
    • Chat
    • Phone
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video
    • Blog
    • Case Studies
    • On-Site Training

    What User‘s Say

    Great Platform to Grow Your Marketing On Top Of
    Bobby Vickers, Co-Founder at Doorvana Garage Doors
    On a single platform, HubSpot provides various tools for marketing, sales, customer care, and CRM
    Susan Anderson, Founder & Lead Editor at The Worthy Goods
    HubSpot is a perfect choice if you search for a tool that acts as an all-in-one solution
    Alex Contes, Co-Founder & SaaS Expert at Review Grower

    REVIEW SUMMARY

    As the Co-Founder of https://www.doorvana.com/, I am responsible for implementing and oversight of our marketing activity. HubSpot's user-friendly interface makes it incredibly easy to navigate through various tools and features. From managing email marketing campaigns to creating personalized workflows, the platform offers a plethora of functionalities that cater to every marketing need. The intuitive design ensures that even individuals new to marketing automation can quickly grasp its potential and start utilizing its full capabilities. One standout feature of HubSpot is its robust analytics dashboard. It provides comprehensive insights into campaign performance, audience behavior, and ROI, enabling data-driven decision-making. The ability to track and measure the success of every campaign has been invaluable in refining strategies for better results.
    Bobby Vickers
    Bobby Vickers, Co-Founder at Doorvana Garage Doors

    Pricing Type

    • Free

    Preferred Currency

    • USD ($)

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
  • EngageBay is a comprehensive marketing automation software platform that helps businesses generate leads, nurture them, and close deals. It is scalable, so you can easily add more users and features as your ... read more about EngageBay

    Engage Bay has allowed us to automate our brand’s marketing processes which enables us to save time reviewed by: Lucia Jensen, CEO at WeLoans
    Entry Level Price
    $12.74 Per Month
    Free Trial
    N/A
    10% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Customizable CTAs
    • Google AdWords Visibility
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Computer-software
    • Consumer-services
    • Education-management
    • E-learning
    • Higher-education
    • Information-technology-services
    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based

    SUPPORT

    • Email
    • Phone
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video
    • Blog

    What User‘s Say

    Engage Bay has allowed us to automate our brand’s marketing processes which enables us to save time
    Lucia Jensen, CEO at WeLoans
    My handy business tool.
    Eric F Montera
    EngageBay - A Revolutionary all-in-one system
    Crypto13

    REVIEW SUMMARY

    We WeLoans have been using Engage Bay since the company started, and it has helped us identify new opportunities, ensure customers are satisfied, and convert our webpage visitors, among other solutions. Engage Bay is the CRM software we use in our company once a week to track our marketing, support, and sales team. In addition, Engage Bay streamlines tracking customer details by allowing us to store unlimited contacts that help us build strong relationships with our clients.

    Lucia Jensen
    Lucia Jensen, CEO at WeLoans

    Pricing Type

    • Per User

    Preferred Currency

    • USD ($)

    Free Version

    • Yes

    Payment Frequency

    • Monthly Payment
    • Annual Subscription

    AVAILABLE PACKAGES

    Standard
    $12.74 Per Month

    INTEGRATED WITH

    • Zapier
    • Xero
    • mailgun
    • Mandrill
    • Postmark
    • SendGrid
    • PieSync
  • SharpSpring is a cloud-based marketing automation platform for marketing agencies and small to mid-sized businesses that rival top competitors with its features, functionalities, and performance. Email is a key aspect of your ... read more about SharpSpring

    All in one CRM,marketing,sales tool reviewed by: Bailey Witt, MBA
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    20% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Email Marketing
    • Google AdWords Visibility
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac

    SUPPORT

    • Phone
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video
    • Blog
    • Infographics
    • Case Studies

    What User‘s Say

    Dynamic tracking and email software
    Brett Downes, Founder | SEO, Link Building Geek at HaroHelpers
    Marketers: SharpSpring is the best option to do Digital Marketing. Believe it !!!
    Luiz Conte, CMO at Inbound Brasil
    Loyal SharpSpring user for over 5 years
    John Heenan

    REVIEW SUMMARY

    Being a founder of HaroHelpers, I use a software called sharp spring . This is a dynamic tracking and email software that sections users depending on what they originally looked at or done on the website.

     Pro’s

     Simple to learn and easy to set up workflows.

    Has fantastic customer support and great demo introductions.

    Integrated with existing software we had.

    Fantastic Value for Money

     Con’s

     It’s a bit buggy and can be hard to work out errors.

    Slows down website more than we’d like due to size of it.

    Brett Downes
    Brett Downes, Founder | SEO, Link Building Geek at HaroHelpers

    Pricing Type

    • Contact Vendor

    Preferred Currency

    • USD ($)

    Free Version

    • No

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
    • Quote Based
  • Keap

    3.9 (12 Reviews) Verified

    Keap CRM software is a robust client management and marketing automation software designed for small businesses and startups to govern all CRM activities from one dashboard. The system is powered by features ... read more about Keap

    Keap helps us to obtain constructive sales leads for our business reviewed by: Jonathan Tian at Credityelp
    Entry Level Price
    $249 Per Month
    Free Trial
    14 Days
    20% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Google AdWords Visibility
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Accounting
    • Information-technology-services
    • Logistics-supply-chain
    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android

    SUPPORT

    • Chat
    • Phone
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video
    • Blog

    What User‘s Say

    Keap helps us to obtain constructive sales leads for our business
    Jonathan Tian at Credityelp
    Email marketing Tool
    Jarrod Partridge, Founder at F1 Chronicle
    Clone yourself
    Al Guertin, Managing Franchise Partner at Expedia CruiseShipCenters Ottawa

    REVIEW SUMMARY

    In CreditYelp business operations, we use Keap as our marketing automation tool. It also serves as a good customer relation software for us to collect, organize and track the data to acquire better leads for our consistent sales. The user-friendly interface is one of the pros of this tool, and fewer customization features seem to be the disadvantage we face with this software. We have been using this software for more than a year. Once a month, we connect with this tool to obtain constructive sales leads for our business.

    Jonathan Tian
    Jonathan Tian at Credityelp

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 14 Days Trial

    Payment Frequency

    • Monthly Payment
    • Quote Based

    AVAILABLE PACKAGES

    Standard
    $249 Per Month
  • Sugar CRM is a next-generation customer relationship management software solution for all businesses. This flexible, user-centric software allows users to strategize the CRM strategy with core features like customer sales force automation, ... read more about Sugar CRM

    Better than other open source CRMs reviewed by: Shailesh Chaudhary, Digital Marketing Executive at Taction Software LLC
    Entry Level Price
    $19 Per Month
    Free Trial
    Available
    25% in Marketing Automation Software
    • Campaign Management
    • Customizable CTAs
    • Email Marketing
    • Landing Pages
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting

    INDUSTRIES

    • Marketing-advertising
    • Retail

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux

    SUPPORT

    • Chat
    • Phone
    • 24x7 Support

    Training

    • Webinar

    Knowledge Base

    • Help Guides
    • Video
    • Blog
    • Case Studies
    • Whitepapers
    • On-Site Training

    What User‘s Say

    OK CRM for small businesses - still lacking
    Kelly Wasden, Enterprise Accounts at Motivosity
    Solid CRM
    Zeke Becerra, Regional Sales Manager at Dbvisit Software
    Great system that can accomplish all the functionalities
    Joseph Sloan, Marketing & Communications Coordinator at Advice Media

    REVIEW SUMMARY

    I want to like SugarCRM but after using it for well over 2 years as both user and admin, I have a real hard time recommending it to any business that is scaling fast. It's clunky in reporting, weird with opportunity creation. They updated the UI a bit, but that basically means they just repurposed the same buttons and added some more color to the overall look and feel. It's definitely an upgrade, but nothing like CopperCRM (Prosperworks) and SalesForce or even Hubspot. It's OK for a small business as they are starting out because it is somewhat easy to navigate, but with the lack or reports and overall clunkiness, I have a hard time recommending when there are so many great CRM's out there to accomplish your needs.

    Kelly Wasden
    Kelly Wasden, Enterprise Accounts at Motivosity

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • Available Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription

    AVAILABLE PACKAGES

    Standard
    $19 Per Month
  • Insightly is a modern, scalable customer relationship management software for businesses of all sizes. Connecting with customers and creating exceptional experiences is accessible with the Insightly online CRM tool. The CRM system ... read more about Insightly

    Insightly is marketing automation to create personalised marketing campaigns, and automate business processes. reviewed by: Beata Mccarthy
    Entry Level Price
    $29 Per Month
    Free Trial
    Available
    25% in Marketing Automation Software
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Accounting
    • Logistics-supply-chain
    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac

    SUPPORT

    • Chat
    • Phone
    • 24x7 Support

    Training

    • Webinar

    Knowledge Base

    • Help Guides
    • Video
    • Blog

    What User‘s Say

    Insightly is marketing automation to create personalised marketing campaigns, and automate business processes.
    Beata Mccarthy
    Insightly has increased productivity of our organization as a whole
    Valerie Barnett, Founder at PleasingCare
    It's best for us because it offers not just CRM-specific functionality but also project management functions.
    David Lee, CEO at Inyouths LED Mirrors

    REVIEW SUMMARY

    Amazing marketing tool, I’ve just started using this software and I am finding it to be pretty user-friendly. It works for me perfectly. It is not only perfect but the best for marketing automation. I am able to do multiple things needed for my business.
    Beata Mccarthy
    Beata Mccarthy

    Pricing Type

    • Per User

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • Available Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription

    AVAILABLE PACKAGES

    Standard
    $29 Per Month
  • LinkedCamp is a super-efficient marketing automation tool that empowers businesses and sales industries to drive more LinkedIn connections, hundreds of leads, sales, and conversions automatically. LinkedCamp not only runs campaigns but provides ... read more about LinkedCamp

    Incredible LinkedIn automation Tool reviewed by: Ashley Rosa
    Entry Level Price
    $69 Per Month
    Free Trial
    14 Days
    50% in Marketing Automation Software
    • A/B Testing
    • Campaign Management
    • Email Marketing
    • Lead Management
    • Search Marketing
    • Social Marketing

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux

    SUPPORT

    • Email
    • Chat
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video Guides
    • Blogs

    What User‘s Say

    Incredible LinkedIn automation Tool
    Ashley Rosa
    Future of marketing automation
    Emma Watson
    Best LinkedIn Automation Tool
    Steve J

    REVIEW SUMMARY

    What an amazing LinkedIn automation tool! It wouldn’t be an exaggeration to say that it has turned my LinkedIn account into a sales funnel. The tool is cloud-based which has made the job even more simple and easier for me! It also provides hubspot integration and that too within budget. What more could I have asked for! Totally in love with it. Thanks LinkedCamp!
    Ashley Rosa
    Ashley Rosa

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • Yes

    FREE TRIAL

    • 14 Days Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription

    AVAILABLE PACKAGES

    Standard
    $69 Per Month

    INTEGRATED WITH

    • Zapier
    • Snov.io
    • Pipedrive
    • Hyperise
    • HubSpot Marketing Hub
  • Produce personalized sales content, pitch books, fact sheets, proposals, and other collateral effortlessly. Empower teammates to quickly produce and customize content, while maintaining control and reducing risk. Cascade messaging, brand, and other ... read more about Lessonly

    A must have tool as an SME or Trainer reviewed by: Zea Andrews
    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    20% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Google AdWords Visibility
    • Landing Pages
    • Sales Intelligence
    • Segmentation and Targeting

    INDUSTRIES

    • Financial-services
    • Hospital-health-care
    • Information-technology-services

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based

    SUPPORT

    • Email
    • Chat
    • Phone
    • 24x7 Support

    Training

    • Webinar
    • Documentation

    Knowledge Base

    • Help Guides
    • Video Guides
    • Blogs

    What User‘s Say

    A must have tool as an SME or Trainer
    Zea Andrews
    User Friendly Internal Knowledge Base
    Talika Sarin
    Lessonly is very helpful especially for work at home setup.
    Latika Dutt

    REVIEW SUMMARY

    Lessonly has been a lifesaver for me when it comes to creating polished updates and questions. Its user-friendly interface makes the whole process a breeze. What I love most is the ability to seamlessly add questions at the end of updates—it's a game-changer for identifying opportunities and outliers. With Lessonly by Seismic streamlining the process of creating updates and reports, I now have more time to focus on other tasks. This boost in productivity has been invaluable, allowing me to accomplish more in less time and ultimately enhancing my overall workflow.
    Zea Andrews
    Zea Andrews

    Pricing Type

    • Contact Vendor

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 14 Days Trial

    Payment Frequency

    • Quote Based

    INTEGRATED WITH

    • Microsoft 365
    • Google Analytics
    • Salesforce CRM
  • Yespo

    5.0 (6 Reviews) Verified

    Yespo makes it easy to create a personalized user experience and quickly generate revenue from existing customers. Ecommerce marketers will be able to integrate product feeds, choose the right campaigns from 53 ... read more about Yespo

    Excellent! reviewed by: Serhii Ostrovskyi, Editor In Chief and Tech Writer at ApiX-Drive
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    100% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Email Marketing
    • Sales Intelligence
    • Segmentation and Targeting

    INDUSTRIES

    • Apparel-fashion
    • Automotive
    • Health-wellness-fitness
    • Sporting-goods
    • Supermarkets

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based

    SUPPORT

    • Email
    • Chat
    • Phone
    • Weekdays

    Training

    • Webinar
    • In-person
    • Documentation

    Knowledge Base

    • System User Guide

    What User‘s Say

    Excellent!
    Serhii Ostrovskyi, Editor In Chief and Tech Writer at ApiX-Drive
    A powerfull email platfrom that can be catered to B2B business needs
    Hanna Bobrova
    An all-in-one CDP solution we can safely recommend
    Anastasiya Gurevska, Marketing Manager at Belkins

    REVIEW SUMMARY

    We have been using this tool for quite a long time and actively. This CDP helps us with the following tasks: • Web tracking and collecting data on users' preferences; • Segmenting clients; • Sending out triggered messages.

    Serhii Ostrovskyi
    Serhii Ostrovskyi, Editor In Chief and Tech Writer at ApiX-Drive

    Pricing Type

    • Contact Vendor

    Preferred Currency

    • EUR (€)

    Free Version

    • No

    Payment Frequency

    • Monthly Payment
  • Agile CRM is an all-in-one customer relationship management software that automates sales, marketing, and service under one platform. The free version of this affordable next-generation cloud-based SaaS CRM software can be best ... read more about Agile CRM

    Comprehensive software for CRM and Automation tools designed for marketing practice in small and mid-size businesses. reviewed by: Anonyms User
    Entry Level Price
    $9.99 Per Month
    Free Trial
    N/A
    15% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Customizable CTAs
    • Google AdWords Visibility
    • Lead Management
    • Sales Intelligence
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Marketing-advertising
    • Retail
    • Wholesale

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux

    SUPPORT

    • Chat
    • Phone
    • 24x7 Support

    Training

    • Webinar

    Knowledge Base

    • Help Guides
    • Video
    • Blog
    • Case Studies
    • On-Site Training

    What User‘s Say

    Comprehensive software for CRM and Automation tools designed for marketing practice in small and mid-size businesses.
    Anonyms User
    Comprehensive software for CRM and Automation tools designed for marketing practice in small and mid-size businesses.
    Anonyms User
    Agile CRM is an Affordable, Easy-to-Use Platform and has been great for building our business
    Jorge Vivar, Creative Director at Mode

    REVIEW SUMMARY

    It is one of the best and easy-to-use tools that allow automating complicated tasks that are helpful for the marketing sector like automating emails and appointment scheduling. It has more knowledge-based functionalities and features like building landing pages, generating reports, capturing forms and customers data precisely and some more features can be added after upgrading to another plan. They provided online training videos to support our work process. Overall, it is a great marketing tool to boost the sales of businesses.
    Anonyms User
    Anonyms User

    Pricing Type

    • Per User

    Preferred Currency

    • USD ($)

    Free Version

    • Yes

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
    • Quote Based

    AVAILABLE PACKAGES

    Standard
    $9.99 Per Month
  • Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers. Its advanced targeting and segmentation capabilities allow users to create custom popups, including exit and mobile ... read more about Picreel

    The exit-intent feature is unmatched reviewed by: Shivam Shukla, SEO Enthusiast 📈 SEO Specialist @Proprofs at growth99
    Entry Level Price
    $0 Per Month
    Free Trial
    15 Days
    50% in Marketing Automation Software
    • A/B Testing
    • Campaign Management
    • Email Marketing
    • Landing Pages
    • Lead Management
    • Search Marketing

    LICENSING & DEPLOYMENT

    • Web-based
    • Windows
    • Mac
    • Linux

    SUPPORT

    • Chat
    • Phone

    Knowledge Base

    • Help Guides
    • Video Guides
    • Blogs
    • Infographics
    • Case Studies
    • On-Site Training

    What User‘s Say

    The exit-intent feature is unmatched
    Shivam Shukla, SEO Enthusiast 📈 SEO Specialist @Proprofs at growth99
    The exit-intent feature is unmatched
    Mukul, Marketing Manager at InstaDiet
    If you are using Picreel there's no need to worry about compatibility issues.
    Anonymous

    REVIEW SUMMARY

    Picreel worked like magic for us, transforming our exit traffic into engaged customers. The simplicity of setup and the instant impact on conversions impressed us.
    Shivam Shukla
    Shivam Shukla, SEO Enthusiast 📈 SEO Specialist @Proprofs at growth99

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • Yes

    FREE TRIAL

    • 15 Days Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
    • Quote Based

    AVAILABLE PACKAGES

    Business Plan
    $9.99 Per Month
  • Pardot is a marketing automation platform that helps businesses of all sizes acquire, engage, and retain customers. It offers many features, including email marketing, automation, CRM, and social media marketing. Over 150,000 ... read more about Pardot

    Pardot is a beast for those looking to make their campaigns efficient, trackable, and highly effective reviewed by: Sheikh Farhan, Founder at SEO LHR
    Entry Level Price
    $1250 Per Month
    Free Trial
    N/A
    25% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Email Marketing
    • Google AdWords Visibility
    • Landing Pages
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Computer-software
    • Financial-services
    • Information-technology-services
    • Internet
    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux

    SUPPORT

    • Phone
    • 24x7 Support

    Training

    • Webinar

    Knowledge Base

    • Help Guides
    • Video
    • Blog
    • Webinars
    • On-Site Training

    What User‘s Say

    Pardot is a beast for those looking to make their campaigns efficient, trackable, and highly effective
    Sheikh Farhan, Founder at SEO LHR
    Pardot is a marketing automation software that offers email automation & targeted email campaigns for marketing organisations.
    Anonymous User
    Solid marketing automation but nothing special
    Bailey Witt

    REVIEW SUMMARY

    We SEO LHR have been using Pardot even before the days of its Salesforce acquisition, and it just keeps getting better. It allows users to create and maintain personalized customer experiences driven by behavioral data. From lead management to email marketing, Pardot provides users with an uncomplicated solution for complete marketing automation.

    Sheikh Farhan
    Sheikh Farhan, Founder at SEO LHR

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • No

    Payment Frequency

    • Monthly Payment
    • Annual Subscription

    AVAILABLE PACKAGES

    Standard
    $1250 Per Month
  • Understand your site and app users to better check the performance of your marketing, content, products, and more. Access Google's unique insights and machine learning capabilities to make the most of your ... read more about Google Analytics

    Best Analytics for Website Traffic Data reviewed by: Asad Ullah, Help Businesses To Grow | Digital Marketing | Social Media | Enthusiastic Data Analyst at TecBrix
    Entry Level Price
    Free version
    Free Trial
    Available
    10% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Email Marketing
    • Google AdWords Visibility

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Open Source
    • Cloud Hosted
    • Web-based

    SUPPORT

    • Email
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video

    What User‘s Say

    Best Analytics for Website Traffic Data
    Asad Ullah, Help Businesses To Grow | Digital Marketing | Social Media | Enthusiastic Data Analyst at TecBrix
    Benefits of using Google Analytics
    Priya Thakur
    Using Google Analytics to Improve Website Performance
    Ankit Solanki, Business Development Manager at Siniwell Solutions

    REVIEW SUMMARY

    Google Analytics stands out as a web analytics service provided by Google, offering website owners and marketers the ability to monitor and assess website traffic comprehensively. This tool enables users to derive valuable insights into the behaviors of website visitors, identify sources of traffic, and evaluate the efficacy of marketing initiatives.
    Asad Ullah
    Asad Ullah, Help Businesses To Grow | Digital Marketing | Social Media | Enthusiastic Data Analyst at TecBrix

    Pricing Type

    • Free

    Payment Frequency

    • Monthly Payment
  • LeadSquared is a sales execution CRM and marketing automation software platform that helps businesses generate more leads, qualify them more effectively, and close more deals. The platform combines the features of a ... read more about LeadSquared

    LeadSquare is a business friendly CRM which is easy to understand and use. reviewed by: Commitbiz, Founder and CEO at Commitbiz LLC
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    20% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Customizable CTAs
    • Email Marketing
    • Google AdWords Visibility
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Computer-software
    • Education-management
    • E-learning
    • Financial-services
    • Higher-education
    • Information-technology-services
    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac

    SUPPORT

    • Chat
    • Phone
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video
    • Blogs
    • Case Studies
    • On-Site Training

    What User‘s Say

    LeadSquare is a business friendly CRM which is easy to understand and use.
    Commitbiz, Founder and CEO at Commitbiz LLC
    LeadSquared is an all-in-one marketing automation solution that allows its users to acquire customers online and manage sales.
    Anonymous User
    Great to manage landing pages
    Arpan Shah, Founder at Intricare Technologies

    REVIEW SUMMARY

    We have been using their CRM for lead capturing and nurturing. So far we have converted a good number of leads from cold to hot leads.
    Commitbiz
    Commitbiz, Founder and CEO at Commitbiz LLC

    Pricing Type

    • Contact Vendor

    Preferred Currency

    • USD ($)

    Free Version

    • No

    Payment Frequency

    • Quote Based
  • Web-based project management & time-tracking software for digital marketing & creative teams. Take the chaos out of marketing collaboration & planning. It’s time they are freed from the clutches of inflexible, generalist ... read more about Brightpod

    Brightpod is a web-based project management and time-tracking system for smart marketing and creative teams. reviewed by: Sacha Annable
    Entry Level Price
    $29 Per Month
    Free Trial
    14 Days
    25% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Email Marketing
    • Sales Intelligence
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac

    SUPPORT

    • Email
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video
    • Blog
    • Case Studies

    What User‘s Say

    Brightpod is a web-based project management and time-tracking system for smart marketing and creative teams.
    Sacha Annable
    Brightpod is an excellent project management tool for managing diverse projects.
    Maisie Wright
    Brightpod is a cloud-based project management and time tracking solution that helps digital marketing and creative teams to organize and track their work.
    Anonyms User

    REVIEW SUMMARY

    This tool is exactly what I needed. It keeps me organized and is easy to use. So far, I haven’t experienced any issues with this software. very convenient to track time. This solution is constantly improving and helping me to do my projects and get things done on time and with time to spare as it gives an instant report of your team’s project.
    Sacha Annable
    Sacha Annable

    Pricing Type

    • Per User

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 14 Days Trial

    Payment Frequency

    • Monthly Payment

    AVAILABLE PACKAGES

    Standard
    $29 Per Month
  • BenchmarkONE is marketing automation and emails marketing software for small businesses and marketing agencies. We help agencies and small business owners propel relationships into sales with all-in-one CRM and marketing automation. Cut ... read more about BenchmarkONE

    BenchmarkONE is an all-in-one sales and marketing software that is suitable for small to large businesses. reviewed by: Hayden Norris
    Entry Level Price
    $79 Per Month
    Free Trial
    N/A
    33% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Google AdWords Visibility
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    LICENSING & DEPLOYMENT

    • Cloud Hosted
    • Web-based

    SUPPORT

    • Chat
    • Phone

    Knowledge Base

    • Help Guides
    • Video Guides
    • Blogs

    What User‘s Say

    BenchmarkONE is an all-in-one sales and marketing software that is suitable for small to large businesses.
    Hayden Norris
    BenchmarkONE is a cloud-based and all-in-one CRM solution that helps businesses grow with sales and marketing software.
    Anonyms User
    BenchmarkONE is a customer relationship management system with a strong emphasis on sales and marketing automation for small organizations.
    Anonyms User

    REVIEW SUMMARY

    We use BenchmarkONE from start to finish for all our customer interactions, and it has been a real game changer. Very intuitive interface and makes sharing information so easy. It has all the essential features we needed for marketing. It is 100% better than the alternatives that I have used. Incredibly powerful tool and a must-have for anyone interested in automation or generally making life easier.
    Hayden Norris
    Hayden Norris

    Pricing Type

    • Flat Rate

    Free Version

    • No

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
    • Quote Based

    AVAILABLE PACKAGES

    Standard
    $79 Per Month
  • Ontraport is a cloud-based marketing automation software that helps businesses automate their marketing and sales processes. It offers many features, including email marketing, lead generation, CRM, marketing automation, and landing pages. Ontraport ... read more about ONTRAPORT

    ONTRAPORT’s marketing automation suite that allows creating automation for any aspect of the customer lifecycle. reviewed by: Matt Field
    Entry Level Price
    $79 Per Month
    Free Trial
    14 Days
    25% in Marketing Automation Software
    • Analytics/ROI Tracking
    • Email Marketing
    • Google AdWords Visibility
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Computer-software
    • Education-management
    • Health-wellness-fitness
    • Information-technology-services
    • Management-consulting
    • Marketing-advertising
    • Professional-training

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac

    SUPPORT

    • Chat

    Knowledge Base

    • Help Guides
    • Video Guides
    • Blogs
    • On-Site Training

    What User‘s Say

    ONTRAPORT’s marketing automation suite that allows creating automation for any aspect of the customer lifecycle.
    Matt Field
    ONTRAPORT is a business automation software designed to help entrepreneurs to understand the market and manage an online business.
    Chandler Stephens
    One of the most robust platforms
    Cynthia Harder, Virtual Assistant and Owner at Simplify Virtual Solutions

    REVIEW SUMMARY

    This is the best software ever. My experience is very good with it. It has a lot of extensions through Zapier. All features are great. I am using the free plan and this software on the go when I need to check contacts and past conversations or reply using one of the templates. Helps to keep track of your business easily. It is easy to use for me, considering it’s my first exposure to marketing automation software.
    Matt Field
    Matt Field

    Pricing Type

    • Flat Rate

    Free Version

    • No

    FREE TRIAL

    • 14 Days Trial

    Payment Frequency

    • Monthly Payment

    AVAILABLE PACKAGES

    Standard
    $79 Per Month
  • Klaviyo is a marketing automation platform that is built for ecommerce businesses. It is designed to help you grow your ecommerce business by automating your marketing campaigns and personalizing your communications with ... read more about Klaviyo

    Klaviyo has been a godsend software for our small business reviewed by: Dinesh Pandian, Finance expert & Co-founder at Lenders.Fi
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    30% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Sales Intelligence
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Apparel-fashion

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android

    SUPPORT

    • Chat
    • Phone
    • 24x7 Support

    Training

    • Webinar
    • Documentation

    Knowledge Base

    • Help Guides
    • Video
    • Blog
    • Webinar
    • Case Studies

    What User‘s Say

    Klaviyo has been a godsend software for our small business
    Dinesh Pandian, Finance expert & Co-founder at Lenders.Fi
    Klaviyo is an e-commerce marketing automation platform for email, SMS and more.
    Vimal Sani
    Makes Email Marketing Seamless & Data Driven
    Carley

    REVIEW SUMMARY

    We Lenders.Fi use Klaviyo. It is our primary marketing automation software. We have been using Klaviyo for five years. We use it daily, and we have found it to be an extremely valuable tool. Klaviyo allows us to send personalized emails based on user behavior and preferences, which makes it easy to keep our customers engaged and excited about their purchases. It also integrates with other apps we use, like MailChimp and Shopify, so that we can set up automated email campaigns in just a few minutes. The only downside is that it costs money—but if you're looking for a long-term investment to help you grow your company, Klaviyo is worth every penny.

    Dinesh Pandian
    Dinesh Pandian, Finance expert & Co-founder at Lenders.Fi

    Pricing Type

    • Contact Vendor

    Preferred Currency

    • USD ($)

    Free Version

    • No

    Payment Frequency

    • Monthly Payment
  • Marketing Creatio is a holistic multichannel marketing management software powered by out-of-the-box best practice processes delivering demand generation excellence. It is a robust marketing automation software powered by out-of-the-box best practice processes ... read more about Marketing Creatio

    Marketing Creatio is a multichannel marketing CRM platform that is helpful to orchestrate customer journeys and accelerate lead-to-revenue. reviewed by: Anonymous User
    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    50% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Email Marketing
    • Google AdWords Visibility
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    LICENSING & DEPLOYMENT

    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac

    SUPPORT

    • Chat
    • Phone

    Knowledge Base

    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Case Studies
    • Whitepapers

    What User‘s Say

    Marketing Creatio is a multichannel marketing CRM platform that is helpful to orchestrate customer journeys and accelerate lead-to-revenue.
    Anonymous User
    Marketing Creatio is ready to use the platform to automate marketing campaigns and help to manage customers’ journeys.
    Priyanka Rawal
    If you’re looking to automate all your CRM operations then Creatio is the perfect choice for you.
    Lucas F. Cole

    REVIEW SUMMARY

    Only a couple of months in but I gotta say that I am super grateful for this marketing solution. Works great, with lots of features that conveniently let you leverage a full customer profile with detailed history. I like how Its all features made it possible for me to complete my complex marketing task easily and effortlessly.
    Anonymous User
    Anonymous User

    Pricing Type

    • Contact Vendor

    Free Version

    • No

    FREE TRIAL

    • 14 Days Trial

    Payment Frequency

    • Annual Subscription
    • Quote Based
  • Constant Contact is a cloud-based marketing automation platform that helps businesses connect with their customers. It offers features, including email marketing, marketing automation, CRM, landing pages, and forms. Over 500,000 businesses use ... read more about Constant Contact

    Constant Contact is an email marketing automation that allows you to increase the conversion rate and growth of the revenue of your business. reviewed by: Anonymous User
    Entry Level Price
    $9.99 Per Month
    Free Trial
    30 Days
    25% in Marketing Automation Software
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Google AdWords Visibility
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Computer-software
    • Financial-services
    • Information-technology-services
    • Internet
    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac

    SUPPORT

    • Phone
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video
    • Blog

    What User‘s Say

    Constant Contact is an email marketing automation that allows you to increase the conversion rate and growth of the revenue of your business.
    Anonymous User
    Highly recommend
    Karl Armstrong, Founder at EpicWin App
    A fantastic marketing software
    Andrew Roderick, CEO at Credit Repair Companies

    REVIEW SUMMARY

    A very functional and useful software. Especially when you need everything on the go!! Very useful for email marketing and this tool is perfect for beginners as well as for pro. Easy to manage my account and generate campaigns easily. Super convenient for sending mass emails professionally.
    Anonymous User
    Anonymous User

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 30 Days Trial

    Payment Frequency

    • Monthly Payment

    AVAILABLE PACKAGES

    Standard
    $9.99 Per Month

    INTEGRATED WITH

    • Shopify
    • WooCommerce
    • Canva
  • Customer.io is a versatile marketing automation tool for sending relevant messages based on behavior across web and mobile products. Customer.io is an automated messaging platform for tech-savvy marketers who want more control ... read more about Customer.io

    Customer.io is one of the more recent entrants, but its rapid expansion makes them a company to watch reviewed by: Matthew Magnante, Content Writer & Strategist at FitnessVolt
    Entry Level Price
    $150.00 Per Month
    Free Trial
    30 Days
    50% in Marketing Automation Software
    • Analytics/ROI Tracking
    • Email Marketing
    • Google AdWords Visibility
    • Lead Management
    • Segmentation and Targeting
    • Social Marketing

    LICENSING & DEPLOYMENT

    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux

    Knowledge Base

    • Help Guides
    • Blogs
    • On-Site Training

    What User‘s Say

    Customer.io is one of the more recent entrants, but its rapid expansion makes them a company to watch
    Matthew Magnante, Content Writer & Strategist at FitnessVolt
    Customer.io is a helpful tool that will give you the results you expect
    Pete Chatfield, CEO & Founder at Household Money Saving
    Customer.io is an in-app automated messaging platform for tech-savvy marketers to send relevant messages based on behavior across the web.
    Justine Weaver

    REVIEW SUMMARY

    We FitnessVolt use Customer.io. It is my view we appreciate Customer.io most for its adaptability. This tool will allow you to get exactly what you want. Customer.io is not perfect out of the box, but if you're prepared to invest some developer effort, you can tailor your experience. The user interface and customer support of this program are other noteworthy qualities. Customer.io, unlike previous solutions, is designed to send emails based on events, not just pageviews.

    Matthew Magnante
    Matthew Magnante, Content Writer & Strategist at FitnessVolt

    Pricing Type

    • Flat Rate

    Free Version

    • No

    FREE TRIAL

    • 30 Days Trial

    Payment Frequency

    • Monthly Payment

    AVAILABLE PACKAGES

    Standard
    $150.00 Per Month
  • AdRoll is a digital marketing technology platform that specializes in retargeting which aims to convert window shoppers into buyers of your product or service in your site. As the most widely-used retargeting ... read more about AdRoll

    AdRoll is an e-commerce marketing and advertising platform that is useful for remarketing your advertisement. reviewed by: Marty Gildon
    Entry Level Price
    Free version
    Free Trial
    Available
    50% in Marketing Automation Software
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Lead Management
    • Search Marketing
    • Segmentation and Targeting

    LICENSING & DEPLOYMENT

    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac

    Knowledge Base

    • Help Guides
    • Video Guides
    • Blogs

    What User‘s Say

    AdRoll is an e-commerce marketing and advertising platform that is useful for remarketing your advertisement.
    Marty Gildon
    AdRoll is a marketing app used s to create, optimize and deliver personalized ads on various social media tools.
    Anonymous User
    AdRoll is an eCommerce marketing software that offers a powerful marketing platform to grow the business.
    Nadia Horton

    REVIEW SUMMARY

    Excellent software! It is too useful for beginners to be a start-up and easy to grow. Whoever wants to grow their business should use it. All features provided here in this solution are sufficient as per the requirements that it should have to be. I am using this tool for updating products in my online store.
    Marty Gildon
    Marty Gildon

    Pricing Type

    • Free

    Payment Frequency

    • Monthly Payment
    • Free
  • Eloqua is a comprehensive marketing automation platform that provides a unified view of your customers to see their interactions with your brand across all channels. This allows you to create more personalized ... read more about Eloqua

    Eloqua boasts a fantastic marketplace that is packed full of integrations reviewed by: Gerrid Smith, Director of E-commerce at Joy Organics
    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    100% in Marketing Automation Software
    • Analytics/ROI Tracking
    • Sales Automation
    • Google AdWords Visibility
    • Web App Development
    • Design Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    INDUSTRIES

    • Computer-software
    • Financial-services
    • Information-technology-services
    • Internet
    • Marketing-advertising
    • Telecommunications

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac

    SUPPORT

    • Phone

    Knowledge Base

    • Help Guides
    • Blogs
    • Webinars
    • Infographics
    • Case Studies
    • Whitepapers
    • On-Site Training

    What User‘s Say

    Eloqua boasts a fantastic marketplace that is packed full of integrations
    Gerrid Smith, Director of E-commerce at Joy Organics
    Eloqua is the Ferrari of marketing automation as it is fully loaded and provides excellent service
    Jordon Scrinko, Founder & Marketing Director at Precondo
    Eloqua is fully furnished, provides first-rate servicing, and has a cost to match
    Irene Graham, Co-Founder at SPYLIX

    REVIEW SUMMARY

    We Joy Organics use Eloqua. My research has led me to believe that Eloqua is the most effective marketing automation software. It has a price tag commensurate with its features and capabilities and offers unparalleled service. One of the most important things that set Eloqua apart from its competitors is the time the company spends teaching and assisting its customers in making the most of the platform.

    Gerrid Smith
    Gerrid Smith, Director of E-commerce at Joy Organics

    Pricing Type

    • Contact Vendor

    Free Version

    • No

    FREE TRIAL

    • 30 Days Trial

    Payment Frequency

    • Quote Based

Buyer’s Guide

Marketing Automation Buyer’s Guide

Most businesses consider marketing automation to be inevitable. The advanced functionality of AI and machine learning has encouraged marketers to believe that automating marketing activities would provide quick and better results than manual processes can leverage. As per the State of Marketing Automation 2019 Survey Report, 75% of marketers use marketing automation tools.

Selecting the best marketing automation software for a small business can add to its profitability and enhance its reputation. Whether you are a first-time buyer or intend to change the existing marketing automation software, if you want to improve your marketing strategies and achieve successful results, this buyer's guide to marketing automation software is for you.

What is Marketing Automation?

Marketing automation is a smarter approach that helps sales and marketing personnel to automate tasks like -

  • Creating, launching, and managing online marketing campaigns
  • Tracking and managing prospects, leads, and customers
  • Measuring marketing efforts to make informed decisions

Marketing automation can revolutionize your marketing by minimizing the use of resources and maximizing the returns on investment. It can streamline your campaigns, improve accountability within the team members, provide better customer experiences, and generate accurate reports.

What are the Best Practices of Marketing Automation?

The 5 best practices of marketing automation include -

Knowing your buyers’ persona before implementing a marketing strategy is a must. Interviewing customers, conducting surveys, analyzing reports, etc., can give you information about your buyers and help you design an effective marketing strategy.

Building a Workflow

Building a workflow while implementing a marketing strategy is important. All the team members should be on the same page and have complete information about the process.

Capturing the Right Information

Capturing the right information from your visitors is important to effectively approach them. With the correct information, you can analyze the buyers’ persona and journey and create personalized content accordingly.

Create Solid Content

Content is a driving force in capturing the attention of your customers. The content you create and publish should establish an impressive reputation for your business in front of your buyers.

Leads Segmentation

All buyers are not the same, nor are their requirements. Segmenting customers based on their persona, journey, geographical location, age, gender, etc., is important before approaching them with an effective marketing strategy.

What are the Key Components of Marketing Automation?

There are four major key components that can make marketing automation successful -

Listing/Segmentation: Listing and segmenting the audience based on their journey, requirements, geographical location, gender, and other factors.

Lead Scoring: Lead scoring assigns value to the leads based on their possibility of converting.

Trigger: A trigger is a specified time or condition when a marketing campaign should be launched -for example, sending a discount coupon to the customer who is close to making the purchase decision.

Action: Action is something that comes after the trigger. For example, you could send a welcome email immediately after the customer signs up.

How does marketing automation relate to the customer journey?

There are four stages of a customer journey: Introduction, Exploration, Purchase, and Retention. Marketing automation plays a major role in each stage.

Discover

Your buyers are not looking forward to buying from you at this stage. They are just discovering the products or services being provided by a brand. To engage customers at this stage, you need to post content on social media or send emails consistently so that they can consider contacting you when they require the products or services you are providing. Marketing automation software can assist you in scheduling and automating the process of engaging your customers at the awareness stage.

Explore

At this stage, your customers are exploring, evaluating, and comparing your products and services with the available options in the market. For example, if one of your prospects is exploring your products on your website, you can send them the discount code to grab the opportunity. Marketing automation software helps you monitor your customers' activities and act on them immediately.

Purchase

At this stage, the customer is deciding to purchase your products or services. Providing an excellent and seamless shopping experience to your customers becomes important so that they give positive feedback about your business. Marketing automation software can help you send automated emails to customers after a purchase, approaching them meaningfully and assisting them at each step of their purchase decision.

Retention

Retaining current customers and acquiring new business from them is one of any business's biggest achievements. With competition so fierce, it is difficult to stop your customers from being attracted to other products and services available in the market. Marketing automation software can help in upselling and reselling to maintain your customers' loyalty, ultimately accelerating your organization's ROI.

What is Marketing Automation Software?

The software is an all-in-one marketing platform developed to automate, streamline, monitor, and measure marketing activities and processes so that businesses can gain operational efficiency, achieve their sales goals, and expand exponentially.

Whether you're sending marketing emails, prioritizing your customers, creating landing pages, or measuring the success of your different marketing programs, marketing software can make your business processes and marketing efforts seamless, ultimately resulting in improved productivity, reduced costs, and maximized conversions.

How Is Marketing Automation Software Different from CRM?

Marketing automation software is often confused with CRM. Many CRMs even have a marketing automation module, which makes marketers wonder whether they should invest in marketing automation software or CRM. If you look into CRM's features and capabilities, you will realize that CRM adds value to the sales department but misses out on the marketing department's requirements.

CRM is used to manage contacts and track opportunities. Marketing automation software is used to automate marketing programs, enhance customer relationships, and measure marketing efforts. This is the primary difference between both. 

Click to go through the buyer’s guide to CRM.

Let’s go through the capabilities of marketing automation software and how it can help your business.

What Does Marketing Automation Software Do?

Basically, the software includes inbuilt applications that are designed to optimize & streamline marketing tasks efficiently and effectively. It can help your employees to focus on strategic activities instead of monotonous activities and eliminate human errors. Moreover, it helps increase customer engagement, grabs more sales opportunities, and stays ahead of competitors. Some of the key activities of marketing automation software include -

Lead Capturing, Tracking & Monitoring

The software can capture the leads based on the visitors to your business website, track their information, monitor their activities, and perform marketing activities accordingly to achieve successful results.

Email Campaign Management

Successful email campaign management requires storing and accessing accurate customer information, consistency, and professional design. Marketing automation software includes features that can help send professionally designed emails to the right people at the right time.   

Social Media Marketing

Marketing automation software can schedule your posts on various social media marketing platforms. Posting effective updates on social media platforms can improve conversions and consistently benefit the business.

Resources Management

The task of managing resources optimally is crucial to running a business with high profitability. Marketing automation software facilitates minimizing overheads and maximizing ROI.

Landing Page Creation

The software includes design templates that allow you to create appealing landing pages, helping to attract new customers and retain current ones.

A/B Testing

A/B testing helps determine the user’s reaction to two different products or services. Marketing automation software can make the process easy and evaluate the results accurately.

Integrations

No more juggling between different software and Excel spreadsheets. Marketing automation software easily integrates with 3rd party tools like email, CRM, and social media to provide the user with everything from a single interface. 

Analytics & Reporting

Marketing automation software generates comprehensive and accurate reports, which help businesses make informed decisions and prepare successful marketing strategies for the future.

How Does a Marketing Automation Software Work?

The way marketing automation software works depends on the tasks to be accomplished. For example, if you are trying to run an email marketing campaign, the tasks below can be sorted by using marketing automation software.

Step 1 - Segmenting based on activities and buyers' journey.

Step 2 - Selecting the target audience.

Step 3 - Designing a professional email.

Step 4 - Feeding the email content.

Step 5 - Executing the campaign.

Step 6 - Measuring the open & click rate.

Step 7 - Shortlisting warm and hot leads.

Step 8 - Moving warm and hot leads to CRM.

Step 9 - Reengaging the leads and prospects.

What are the Types of Marketing Automation Software?

Based on Deployment

On-premise software is hosted on the business organization's server. It requires specific hardware configuration and complex installation.

Software-as-a-Service is a web-based software that is hosted by a service provider and made available to clients using multiple devices and platforms using the internet.

Based on License

Open-source marketing Automation Software provides free code that can be customized according to business requirements. It is free to download and deploy.

Free Marketing Automation Software is free software that is available on the cloud or can be downloaded with the source code, which cannot be customized.

Paid Proprietary Marketing Automation Software can be used on the cloud or can be downloaded after paying weekly/monthly/subscription or one-time charges.

How Did Marketing Automation Tools Come Into Use?

Marketing is the fuel of any business. Regardless of the type and size of the business, it requires marketing its products and services to survive and grow. At some point, due to increased consumer awareness and buying habits, marketing needs to be infused with technology to cope with the rising competition in all sectors. So, let's look at how marketing automation software came into use.

In earlier times, spreadsheets were used to store the data of leads and potential clients and access it while contacting them by phone or email. It was in 1992 when Unica - a subset of CRM existed. The Internet was at its initial stage at that time. In 1999, Eloqua was introduced and transformed into a marketing automation service in 2003. Later, in 2005-2008, new marketing automation tools like Hubspot, Marketo, Ontraport, etc., were introduced, including email marketing automation, social media optimization, and many other marketing automation tools.

Upcoming Trends in Marketing Automation Software

Marketing software has evolved with time and is continuously growing because businesses know the potential positive effects of marketing automation, which is adding to their profits. So, here are the upcoming trends in marketing automation software you must be aware of to pick the right one for your growing business.

Personalized Content

Personalized content helps provide a better customer experience, which ultimately leads to increased sales. People always appreciate recommended products based on their past purchases or an email addressing their first name instead of a common term. Personalized context is definitely a driving force in business growth, and marketing automation software can help deploy this strategy.  

Machine Learning

Once a user clicks a link or an ad, behavioral data is consumed by Machine Learning systems. This data can then be used in future marketing campaigns and when approaching buyers during their entire journey. This would not only help in marketing effectively but also enable you to provide better customer experiences.

Artificial Intelligence

Artificial Intelligence (AI) can help in studying user behavior, engaging customers, encouraging cross-selling, ensuring customer retention, and retargeting customers highly effectively. It can take marketing automation to the next level in an era when customers demand quick and personalized services.

Chatbots

Chatbots can make your business work 24/7. You don't need to be at your desk all the time to keep your customers happy. Chatbots can talk to your customers even if you are not around. They can capture information from customers, such as their preferences, queries, etc., and help you take quick action. Chatbots are already playing a very important role in customer service and marketing departments and will be highly used in the majority of organizations very soon.

Customer Retention

In the future, customer retention will be more important than acquiring new customers due to increasing competition and new products/services introduced every day. With the right marketing automation platforms, which have the latest features, it will be easy for marketers to innovate and execute strategies that help in customer retention.

Benefits of Using a Marketing Automation Software

If you are considering a marketing automation service for your business, it becomes significant to understand what to expect and the benefits it can deliver before you start looking out for options. So, here are some key benefits of using marketing automation software -

Reduces Staffing Costs

Marketing automation software can set up marketing campaigns that can be automatically triggered based on certain criteria. Moreover, posting social media posts and sending personalized emails can also be automated. In short, a single employee can do the job of 50 employees with the help of marketing automation tools, resulting in reduced staffing costs.

Increases Sales

Marketing automation platforms can automate the process of customer follow-ups, not letting you miss even a single opportunity. Moreover, it can help you cross-sell and up-sell in an effective manner. Proper lead management and prioritization, with the help of marketing automation software, obviously would lead you towards increased sales and high revenue generation.

Saves Time

Most marketing automation platforms allow scheduling and posting social media posts for different platforms from a single interface. Though there may be different software for this task, it would be great if you had a single platform for tracking leads, posting social media posts, and triggering email marketing campaigns.

Improves Accountability

Using marketing automation tools means clearly defined processes and accurate reporting, which shows the performance of each team member. This makes everyone involved with sales and marketing responsible for their tasks and try their level best to perform well and display their caliber.

Encourages Creativity

By using marketing automation software, you are replacing manual processes with automated processes. So, now your email campaigns, social media posts, lead nurturing, and many more marketing tasks are being managed using computerized rules. This frees up the time of your staff to focus on creative tasks that can enhance productivity and efficiency in your organization.

Streamlines Processes

Implementing a marketing automation solution allows you to visualize the entire customer journey and provides you the opportunity to streamline the processes accordingly. This helps in refining targeting and nurturing the leads, for example, automatically sending an email about the product information as soon as the customer completes the purchase on your online store. 

Improves Productivity

Your marketing automation software provides you with complete information about your team and who is doing what. You can manage your resources and assign tasks to people based on their skills and qualifications. This way, you can improve productivity and make the most out of the hours you have.

Augments Customer Retention

A marketing automation solution helps you target your customers at all stages of the customer journey. Moreover, it also allows you to trigger marketing campaigns across multiple platforms. Updating present customers with the latest updates in your products would help you augment customer retention and achieve higher returns.

Helps in Making Better Decisions

The reports generated by marketing automation platforms tell you about the success of your marketing efforts, target audience, returning customers, marketing expenses, and returns. Precisely, it can provide important information that can help you in making better decisions that can be remunerative for your business in the long run.

Must-Have Features of a Marketing Automation Software

Marketing automation software is beneficial for improving the marketing and sales of your products and services. But, to select the right one that suits your business, it becomes essential to know the features to consider in a marketing automation solution as mentioned below -

Lead Management

Lead management would help you identify prospects, capture leads, track their journey across the sales funnel, personalize content, target potential customers, and ensure high conversions.

Email Marketing 

Email marketing automation would help you schedule email campaigns, send personalized emails, categorize email recipients, track email marketing strategies to reduce bounce rate, record communication, and analyze results like open & click rate.

Social Media Marketing

Marketing automation software can maintain your social media accounts, schedule your posts and updates, track the performance of your social media campaigns, respond to your customer queries, build targeted advertisements, and respond to your customer queries promptly.

Segmentation

The marketing automation solution you select should allow you to segment leads and prospects to select a suitable target audience for the marketing campaign. Triggering emails or sending messages without targeting the right audience can result in a fiasco, wasting your valuable time and money.

Analytics and Reporting

To make informed decisions, you need to pick a marketing automation tool that allows you to collect and analyze comprehensive data, generate customized reports according to your business logic, monitor campaigns, measure performance, and calculate ROI.

How to Choose the Right Marketing Automation Software for your Business?

In addition to the features to be considered while selecting a marketing automation software, below are some factors that you need to consider before you decide to invest in one -

Costs: In many cases, marketing automation software vendors may charge hidden costs, extra deployment fees, or future maintenance costs. Before selecting one, you need to check the exact cost of the marketing automation tools and decide whether it suits your budget.

Limitations: Many marketing automation platforms have limitations in terms of features, email recipients, and social media platforms, or they are not scalable as per your requirements. You need to check the limitations of the marketing automation tools before you purchase them.

Mobile-Friendly: In this era, when everything is done using mobile, starting from buying groceries to booking flight tickets, it would be difficult if you are not able to manage your business marketing on the go. So, you need to ensure that the marketing automation solution you choose is mobile-friendly.

Integration: Before you purchase marketing automation software, you need to analyze whether you require it to integrate with the other tools you are currently using for your business, such as updating social media posts, email campaigns, maintaining customer databases, etc.

User-Friendliness: If your employees and team members don’t use the marketing automation software you have purchased, then that investment would be a waste. Ensure that the marketing automation tool you buy is user-friendly so that your staff adopts it easily and makes optimum use of it. 

Support: The marketing automation solution provider should offer prompt support so that you can easily resolve problems if you get stuck in the middle of a task due to a technical issue.

Reviews: Check the reviews of the users who are already using the marketing automation software you are about to buy to select the best one.

Average Cost of a Marketing Automation Software

The price of a marketing automation software varies depending on the features it offers, the number of users it allows, and other scalability factors. The cost of marketing automation platforms can be as low as $9/month to $1250/month. For example, you can use ActiveTrail, which costs $9/month, or Pardot, which costs $1250/month depending on the features you require, and the number of users who would be using it.

If you are looking for marketing automation software for small businesses, you can go for eSputnik, which costs only a $1.99 one-time charge. You don't need to pay every month to keep on using it. The features in this tool, specially used for marketing automation for small companies, might be limited, but if your budget is a constraint, this option can suit you.

Also, there are free and open-source marketing automation platforms available like Mautic or OpenEMM, which you can also customize as per your business requirements. You can view the list of the top free and open-source marketing automation software here.

If you are looking for advanced features in your marketing automation solution that cheap or free software cannot provide, we would suggest you go for the marketing automation tools that offer free trials like MarketoAct-on, ActiveCampaign, Keap, and many others mentioned in the complete list of marketing automation software intricately curated by the GoodFirms’ Team.

When Is The Right Time To Invest In Marketing Automation Software?

Before investing in marketing automation software, you need to conduct a self-assessment test within your organization and get answers to the below-mentioned questions.

  • Do you have more leads than your business can handle?
  • Do you have more leads but a low conversion rate?
  • Do you want to generate more leads?
  • Do you want to implement a highly effective marketing strategy?

If the answer to all the above questions is yes, then this is the right time to invest in marketing automation software for your business.

How to Ensure Successful Implementation of Marketing Automation Software?

Buying the best marketing automation software is significant, but implementing it correctly is even more important. Failing to implement the marketing automation tool correctly can be disastrous for a business in terms of finance, productivity, and overall reputation. So, here are some vital points you need to consider to ensure the successful implementation of marketing automation software.

Define your goals

To implement marketing automation software, you need to know precisely what your organization wants to achieve. Most organizations hope to grow revenue, but there may be other reasons, like improving customer experience, streamlining the buying process, analyzing buyers' journeys, etc.

Ensure Compatibility With Marketing Strategy

Having the best marketing automation software but a poor marketing strategy can never yield the expected results. Marketing automation software can only automate the process; it cannot guarantee success if teamed with an ineffective marketing strategy.

Drive for Excellent Content Strategy

Content plays an important role in conversions. Make sure that you get fresh & crisp content posted for marketing your products and services. The quality, volume, and frequency of the content you post online can help you in the marketing automation process highly effective.

Provide Training to your Staff

Introducing a new marketing automation system in the organization would not be enough. You need to train your staff and ensure that they use it. Tell them about the benefits and motivate them by showing successful results using the marketing automation software.

Why Does Marketing Automation Fail?

The below quote by Bill Gates would clearly define why marketing automation fails for many companies;

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”

Besides that, there are 6 common reasons why marketing automation fails -

  • Lacking human efforts
  • Misinterpretation of buyers’ journey
  • Implementing the same marketing strategy for different buyers
  • Blasting emails at the wrong time
  • Not publishing impressive content
  • Posting updates or sending messages at the wrong time

Why Referring to GoodFirms’ List of Marketing Automation Solutions Can Help?

Picking the best marketing automation software can be overwhelming when there are a plethora of them available in the market. There might be several questions coming into your mind while selecting one; after all, it is about investing your valuable time and money. We would recommend you to go through the list of the best marketing automation software listed by the GoodFirms team, as it includes the reviews of the users and a detailed description of each one of them, which can help you in selecting the right one for your business.

Why GoodFirms?

  • The GoodFirms team follows a highly intricate research process and has been successful in providing a listing of around 9000 software applications used in different business sectors.
  • The list of software curated by the GoodFirms team can make your selection process easy, as it includes unbiased reviews of the users who are already using these tools.
  • The in-depth research conducted by GoodFirms has proven to be highly reliable and has won the trust of renowned companies and software vendors, as it is based on the latest technology trends prevailing in the current market. 

Key Take-aways

The word "automation" means to set it and forget it. But, in the case of marketing automation, we need to manage changes on an ongoing basis constantly. Several disruptions are happening externally in the market and internally in the organization. We must continually review the rules, processes, and strategies we have implemented along with the marketing automation software. Also, we need to ensure that sales and marketing departments are aligned and on the same page. The perfect combination of the best marketing automation software with perfect marketing planning and strategies can result in the consistent growth of a business.

So, if you are not using marketing automation software or are looking forward to purchasing an advanced one, you need to act now. We are in an era that requires our business to be sound in terms of technology and strategy to compete and stay ahead of the times.

Marketing Automation Software Tools Comparison: ActiveCampaign, Zoho Marketing Automation, HubSpot Marketing Hub, Marketo Engage, and Oracle Eloqua

FeatureActiveCampaignZoho Marketing AutomationHubSpot Marketing HubMarketo EngageOracle Eloqua
Company BackgroundActiveCampaign is developed by ActiveCampaign, LLC, a marketing automation platform company founded in 2003.Zoho Marketing Automation was developed by Zoho Corporation, a software company that provides a suite of business tools.HubSpot Marketing Hub is developed by HubSpot, Inc., a technology company providing marketing, sales, and customer service software solutions.Marketo Engage is developed by Adobe Inc., a multinational software company known for its creative, marketing, and document management solutions.Oracle Eloqua was developed by Oracle Corporation, a multinational technology company that provides cloud-based software solutions.
Target AudienceBusinesses of all sizes focus on automationBusinesses of all sizesFor businesses of all sizes, inbound marketing focusFor large enterprises, complex marketing automation needsVery large enterprises with highly complex marketing needs
PricingFreemium (limited features), paid plans start at $15/monthFreemium (limited features), paid plans start at $10/monthFreemium (limited features), paid plans start at $50/monthPaid plansPaid plans
StrengthsPowerful automation workflows, lead scoring, personalizationIntegrates with other Zoho products, good for marketing ROI trackingUser-friendly, strong inbound marketing tools, CRM integrationScalable, robust features for complex marketing automationEnterprise-grade platform, advanced analytics, and lead nurturing
WeaknessesCan be complex for beginners compared to HubSpotLimited features in the free planLess powerful automation compared to ActiveCampaign or MarketoExpensive, requires significant IT resourcesVery expensive, complex to implement and manage
Best forBusinesses seeking powerful automation and lead nurturing capabilitiesBusinesses using other Zoho products, value for moneyBusinesses prioritizing inbound marketing and ease of useLarge enterprises with complex marketing automation needsVery large enterprises requiring advanced features and scalability
GoodFirms Notes:ActiveCampaign offers powerful automation features but can be complex for beginners.Zoho Marketing Automation is a budget-friendly option that integrates well with other Zoho products.HubSpot Marketing Hub is user-friendly and strong in inbound marketing tools.

Marketo Engage offers powerful automation workflows but can be complex for beginners.

Oracle Eloqua is a powerful platform for large enterprises with complex marketing needs, but they are expensive and complex to implement.

Frequently Asked Questions

Can Both Sales And Marketing Teams use the Marketing Automation Software?

Yes, it is a potential tool for both your sales and marketing teams. Marketing automation software enables the journey of prospects through the sales funnel with optimal use of resources. With automated processes, marketing automation tools engagingly manage the leads and provide your sales and marketing teams to push the prospects through the sales funnel without any hassle. Automated marketing campaigns, social media campaigns, and email marketing save your team's time and resources.

What Type of Marketing Automation Sales And Marketing Teams Need?

Sales and Marketing teams need automated marketing solutions for: 

  • Qualified lead generation
  • Lead nurturing
  • Lead scoring
  • Marketing Analytics
  • Email automation
  • Social media marketing automation
  • Customer onboarding 
  • Setting sales and marketing funnels.

What is a Sales Funnel? How Marketing Automation Software Helps to Set up a Sales Funnel?

Sales Funnel refers to the series of activities that leads/prospects go through to become your paid customers. From lead generation, sales calls, follow-ups, and conversion to customer retention, the sales funnel includes the complete journey of a prospect toward becoming a paid customer. Marketing automation software increases the customer's awareness, interest, and knowledge about your business and your products and services. It also helps customers in decision-making and purchase action. Marketing automation tools can establish, optimize, and also measure the success of sales funnels.

How Beneficial Is the Marketing Automation Software for Small Businesses?

Marketing automation software for small businesses is an application specifically designed to execute, manage, and automate marketing tasks for small businesses. Sales and Marketing teams of SMBs and startups can deploy this application to increase leads, revenues, and profits. The software offers functionalities such as content management, lead generation, automated sales funnels, lead onboarding, automated campaigns, and more.

How Much Does a Marketing Automation Platform Cost?

The price of marketing automation software varies depending on its functionalities, the number of campaigns it can automate, the types of sales funnel it can set, and other scalability factors. The cost of marketing automation platforms can be as low as $9/month to $1250/month. If you have budget constraints, try free and open-source marketing automation software.

Can Marketing Automation Improve Sales?

Marketing automation deploys integrated processes, automated marketing techniques,  and optimized sales pipelines to mitigate all challenges related to sales and marketing processes. It improves diminishing lead quality and decreases customer retention rate. Marketing automation leads aligned dynamic marketing processes that help businesses improve sales and ROI. It also improves the chances of a lead's readiness for buying by providing the best sales journey experience.

Can I automate my social media outreach campaigns with a marketing automation tool?

Yes, apart from lead generation, workflow automation, email marketing automation, and analytics, the marketing automation system is a robust tool for the automation of social media marketing campaigns. It has features such as RSS feed auto-updates, automated comments, social bots, and many more functions specifically designed for social media campaign automation.

What Are the Popular Integrations Recommended with Marketing Automation Software?

Marketing automation software tools can be paired with CRM systems, ERP solutions, Email marketing software, Social media marketing tools, and Inbound marketing tools for enhanced functionality.

Who are the best-rated Marketing Automation Software on GoodFirms?

GoodFirms has listed 200+ Marketing Automation Software based on reviews & ratings. Here are Best-rated Marketing Automation Software:

  • DashClicks - (5/5 Ratings, 18 Reviews)
  • Yespo - (5/5 Ratings, 6 Reviews)
  • Brightpod - (5/5 Ratings, 4 Reviews)
  • EngageBay - (4.8/5 Ratings, 13 Reviews)
  • SharpSpring - (4.5/5 Ratings, 12 Reviews)

What are B2B Marketing Automation Platforms?

A B2B marketing automation platform (B2B MAP) is software that streamlines demand generation workflows and automates repetitive tasks for better ROI. From creating awareness to retaining customers, B2B marketers rely more on insights and metrics to generate strategies and be creative to attract customers. It is critical to have an automated system to gather, assemble, and analyze data to create multichannel engagement that can optimize performance. This way, the B2B marketing team stays efficient and productive.

Who are the free Marketing Automation Tools on GoodFirms?

The Free Marketing Automation Tools on GoodFirms, based on verified client reviews and ratings, include:

  • AdRoll - (5/5 Ratings, 3 Reviews)
  • Omnisend - (5/5 Ratings, 1 Review)
  • Agile CRM - (4.6/5 Ratings, 5 Reviews)
  • Brevo - (4.5/5 Ratings, 2 Reviews)
  • Autopilot HQ - (4/5 Ratings, 1 Review)

Who are the best marketing automation for small business on GoodFirms?

The Best Marketing Automation For Small Business on GoodFirms, based on verified client reviews and ratings, include:

  • Zoho Marketing Automation - (5/5 Ratings, 2 Reviews)
  • Omnisend - (5/5 Ratings, 1 Review)
  • Marsello - (5/5 Ratings, 1 Review)
  • DotcomPal - (5/5 Ratings, 1 Review)
  • Webmecanik Automation - (0 Review)

Who is the best marketing automation for email marketing on GoodFirms?

The Best Marketing Automation For Email Marketing on GoodFirms, based on verified client reviews and ratings, includes:

  • ActiveCampaign - (4.5/5 Ratings, 31 Reviews)
  • HubSpot Marketing Hub - (4.4/5 Ratings, 14 Reviews)
  • Mailchimp - (4.3/5 Ratings, 176 Reviews)
  • Marketo Engage - (4.2/5 Ratings, 30 Reviews)
  • Keap - (3.9/5 Ratings, 12 Reviews)

Who is the best marketing automation for lead generation on GoodFirms?

The Best Marketing Automation For Lead Generation on GoodFirms, based on verified client reviews and ratings, includes:

  • BenchmarkONE - (4.8/5 Ratings, 4 Reviews)
  • Pardot - (4.4/5 Ratings, 5 Reviews)
  • Insightly - (4.3/5 Ratings, 7 Reviews)
  • LeadSquared - (3.8/5 Ratings, 4 Reviews)
  • LinkedCamp - (3.7/5 Ratings, 7 Reviews)
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