Marketing Automation Software

Best Marketing Automation Software

Looking for the best marketing automation software to automate daily tasks? Here is a list of top marketing automation platforms that will boost the efficiency and minimize the costs as well as manual errors in the marketing programs of your business. These marketing software tools can be used to commence customized marketing solutions driven by your sales goal and data acquired from the web-traffic analysis. Marketing automation tool gives you a dynamic approach making utilization of information based strategies to improve your customer engagement and thereby increase sales! Further, to address the need of buying reliable and authentic software, GoodFirms after analyzing crucial parameters has created a list of best marketing automation software below:

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List of Best Marketing Automation Platforms | Top Marketing Automation Tools

Smart Advertising Automation for eCommerce

Salesoar automates and optimizes your Search and Shopping Ad campaigns. Through sophisticated rule based templating language and feed integration with Google AdWords and Google Merchant Center, our platform creates thousands of accurate, high ranking ads in minutes. Our clients generally see a 2x increase in ROAS in the first 6 months. Stop Wasting Time Eliminate manual labor from Google Sea... read more

30 Days
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2. Marketo

The Next Generation of Marketing Automation Software is Here

Marketo, Inc., offers the leading Engagement & marketing automation Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. 

Reuben Kats, COO Web Design Sales Engineer /Customer Service/ Account Manager at Falcon Marketing, LLC
Reuben Kats, COO Web Design Sales Engineer /Customer Service/ Account Manager at Falcon Marketing, LLC
Contact Vendor
HubSpot Marketing Hub
All-in-One Inbound Marketing Software.

Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale. It covers everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer.

Free version
Go beyond email marketing with true marketing automation

ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. With our SaaS platform, we help businesses go beyond marketing automation to optimize their customers’ experiences.

Scott A. Dennison, Online Marketing Specialist, Internet Marketing Consultant and Published Author at Five Talents Ventures, LLC
Scott A. Dennison, Online Marketing Specialist, Internet Marketing Consultant and Published Author at Five Talents Ventures, LLC
14 Days
Constant Contact
Constant Contact makes powerful email marketing easy.

Constant Contact, an Endurance International Group company and a leader in email marketing since 1995, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.

30 Days
Marketing Automation: Powerful. Affordable. For Everyone.

SharpSpring is a cloud-based marketing automation platform for marketing agencies and small to mid-sized businesses that rivals top competitors with its features, functionalities and performance. 

Cale Loken, CEO at 301 Madison Consulting, LLC - Digital Marketing Consulting
Cale Loken, CEO at 301 Madison Consulting, LLC - Digital Marketing Consulting

7. Mautic

Open Source Marketing Automation.

Mautic provides free and open source marketing automation software available to everyone. Free email marketing software, lead management software.

Free version
All in one CRM software.

EngageBay is a simple, affordable, all-in-one marketing automation software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails and automate your marketing funnel through marketing automat... read more

Free version
Marketing Creatio
Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

Marketing Creatio is a holistic multichannel marketing management software powered by out-of-the-box best practice processes delivering demand generation excellence. It is a robust marketing automation software powered by out-of-the-box best practice processes for efficient lead management – from demand generation to lead nurturing, to final hand-off to sales.

14 Days
Contact Vendor
Autopilot HQ
Marketing Automation Software Made Visual.

Autopilot is simple and visual marketing automation tool trusted and loved by thousands of teams around the world. It helps marketers capture and convert new leads, connect with customers and create loyal repeat buyers. The best teams at Microsoft, Typeform, LiveChat, Atlassian, Patreon, Samsung, Greenpeace and Lean In all use Autopilot to automate their marketing.

Robin Jennings, Director at We Push Buttons
Robin Jennings, Director at We Push Buttons
30 Days

11. Pardot

Smarter Marketing Automation

Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.

Nicolas Costa Ossa, Director Customer Operations & Account Management at Koombea
Nicolas Costa Ossa, Director Customer Operations & Account Management at Koombea

12. Keap

Step up to all-in-one CRM, sales, & marketing automation software.

Keap is on a mission to simplify growth for millions of small businesses. For 15 years, Keap has been helping small businesses get organized so they can deliver great service and close more business. Today the pioneer of CRM and marketing automation software for small businesses serve more than 200,000 users globally with its Infusionsoft and Keap products. Keap is headquartered in Chandler, Arizo... read more

Al Guertin, Managing Franchise Partner  at Expedia CruiseShipCenters Ottawa
Al Guertin, Managing Franchise Partner at Expedia CruiseShipCenters Ottawa
Accelerate Your Growth with Marketing Automation Tool.

Salesfusion makes enterprise-grade marketing automation platform to everyone with a no-fail approach. Recognizing that marketing success depends not just on technology but also on expertise, processes and people, Salesfusion provides clients a team of marketing experts in addition to its complete and easy-to-use marketing automation software.

14 Days

14. Act-On

Marketing Made Personal.

Act-On’s Adaptive Marketing Platform is your command center to get the right messages, to the right people, at the right time. Our easy-to-use technology provides you with insight to adapt to your customers’ unique needs at each stage of the buying journey and accelerate your lead to revenue. Reach the right buyers and convert more leads with our adaptive marketing automation platform.

15 Days
Zoho MarketingHub
Marketing automation software for faster business growth.

Zoho MarketingHub is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer.

15 Days
Contact Vendor

16. Eloqua

Drive Dynamic Journeys.

Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.

30 Days
Contact Vendor
Lead Conversion Platform for Your Business.

LeadSquared is marketing automation software and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely - to people, marketing activities, lead sources, products, and locations. 

Haresh Pansuriya, Digital Marketing Lead at iQlance Solutions
Haresh Pansuriya, Digital Marketing Lead at iQlance Solutions
15 Days
All-in-One Engagement Automation Platform.

It provides a powerful, multi-channel marketing automation software that allows you to automatically target individuals based on their specific needs and interests. Save time and increase effectiveness through automated communication flows. Reach each customer and lead with messages that appeal to their personal needs and build stronger, more loyal relationships.

14 Days
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19. Mailchimp

Build your brand. Sell more stuff.

MailChimp is the world’s largest marketing automation platform. It’s like a second brain that helps millions of customers—from small e-commerce shops to big online retailers—find their audience, engage their customers, and build their brand.

Sally Hesson, Consulting Manager/PM at MCA Connect
Sally Hesson, Consulting Manager/PM at MCA Connect
Free version

20. Soffront

Thrive Your Business

Soffront was founded in October 1992. We launched first commercial software for Contact Management, Customer Ticketing, Asset and Defect Tracking Software, all in a single system, in February 1993 at a conference in San Jose, California. At the conference, we showcased our CRM software to track ALL customer communications, products sold and serviced, customer complaints and remedies, product defec... read more

30 Days
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Marketing Automation for Ecommerce.

ContactPigeon is the all-in-one marketing automation solution for eCommerce. We turn one size fits all marketing communication to perfectly timed and personalized messages for each of your customers.

Lazaros Koutsas, Growth Marketer at
Lazaros Koutsas, Growth Marketer at
14 Days

22. Delivra

Automated email open rates are 95% better than regular emails.

The Delivra email marketing automation platform was designed and built for result-driven marketers looking for a strategic partner to assist with email automation campaign creation, development and management. We arm marketers with the necessary tools to engage more patrons and increase sales.

14 Days

23. Hatchbuck

All-in-one CRM and marketing automation software built for the way you work.

Hatchbuck gives your small business all the tools you need to stay organized, automate marketing activities and drive higher response rates and sales. With Hatchbuck’s all-in-one CRM and marketing automation software, you have everything you need to capture new leads from your website, nurture them with relevant content, and convert them into loyal customers.


24. Genoo

Build relationships; get more sales.

Genoo’s flagship product, Genoo Marketing Automation software, was released later in 2008 and quickly earned acclaim from a growing community of users. Continuous commitment to serving the real business objectives of customers, listening to their wants, and delivering what they need has become Genoo’s stock-in-trade.

30 Days
Agile CRM

25. Agile CRM

All-in-One CRM Software

Agile CRM is a robust cloud-based customer relationship management software that integrates core functionalities of sales, marketing, service, and web engagement platforms into a single unified solution. Trusted by thousands of small to medium businesses across multiple industries, Agile CRM offers a massive set of features including project management, contact management, scheduling, sales and ma... read more

Michael DeLon, President, Paperback Expert | Positioning Experts for Business Growth at Paperback Expert
Michael DeLon, President, Paperback Expert | Positioning Experts for Business Growth at Paperback Expert
Free version


All Your Marketing Automation Tools in One Place

ONTRAPORT provides a comprehensive business and marketing automation platform targeted at the specific needs of entrepreneurs and small businesses. With ONTRAPORT as their partner, entrepreneurs and small business owners can quickly and easily start, systemize and scale their businesses on a powerful platform integrating the marketing, sales and business applications they need, when they need it. ... read more

90 Days
Make Sales & Marketing Work

ActiveConversion makes sales and marketing work for industrial companies. Our combination of software and services helps manufacturers, distributors, and industrial service providers make the most of existing efforts by generating more leads and identifying the best opportunities. With a diverse customer base across North America, we help industrial companies generate more business opportunities i... read more

Mr Sparks, Director of Digital Marketing at Sparks Company
Mr Sparks, Director of Digital Marketing at Sparks Company
14 Days
Contact Vendor

28. Emma

Have your best email marketing year ever.

Emma's email marketing platform makes it easy for teams of all sizes to create and collaborate on beautiful campaigns across all departments or locations, delivering a seamless brand experience that increases engagement and drives more revenue from email.

5 Days

29. iContact

Affordable Email Marketing Solution.

iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need

30 Days

30. dotmailer

The marketing automation platform that sets serious marketers free

Dotmailer is a data-driven multichannel marketing platform. Since 1999, we’ve been empowering marketers with the tools that enable them to think smart, act fast and scale quickly.

14 Days
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Aritic PinPoint
Full Stack Marketing Automation Platform for Growing Businesses.

Aritic is full stack marketing automation software platform for digital business. Aritic platform for business help business with full-stack marketing automation, communication automation, CRM application, service desk application and business automation stack. 

Free version
Full Suite of Powerful Marketing Automation Tools

Net-Results is the 1st choice of people buying marketing automation for the second time. With over 13,000 users on 5 continents, Net-Results is the platform you choose when experience has taught you what you really need (and what powerful marketing automation software should really cost).


33. eTrigue

Marketing Automation for the Rest of Us.

eTrigue® DemandCenter® marketing automation Software as a Service (SaaS) executes and tracks powerful multi-channel, multi-touch campaigns including email, landing pages, search, web site activity, tradeshow and telemarketing campaigns to deliver qualified leads and close sales faster.

Marketing Automation for the Whole Customer Lifecycle is a versatile marketing automation tool for sending relevant messages based on behavior across web and mobile products. 

30 Days

35. AdRoll

B2B marketing just got easier with RollWorks.

AdRoll is a digital marketing technology platform that specializes in retargeting which aims to convert window shoppers into buyers of your product or service in your site. As the most widely-used retargeting solution, AdRoll utilizes different platforms such web, mobile, and even social media using advanced tools to achieve results.

Marketing Agency Software for Management and Reporting

ReportGarden helps Digital Marketing Agencies prepare analysis and performance reports for their clients. We came up with the idea when trying to find an alternative to the excel reports provided by google and bing. Most agencies face an issue in the beginning of the month trying to create reports. They take a long time to prepare and don’t convey the message to the client properly.

7 Days

37. Trackence

Sales Force Automation Tool

Trackence is a Advanced Sales Force Automation (SFA) tool to increase productivity of Sales Force and substantial growth in your Business. Trackence, empowers the sales person in the field by giving access to all information like Stock, Order, Collections, Issues, Priorities, Schedule and analytical reports, on the go to get maximum productivity of your sales force. Gives the power to the Sa... read more

2 Days
Contact Vendor

38. MailMunch

Grow Your Email List.

MailMunch has everything you need to grow your business. It captures leads from your website and converts visitors into life-long readers, email subscribers and customers.

Free version
Saglus Smart
Powerful, Next Generation Marketing Automation Software Solutions

Saglus offers a full stack of marketing automation solutions to maximize visitor engagement, lead acquisition & build long-term meaningful customer relations for your business.

14 Days
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40. Omnisend

E-commerce Marketing Automation for Smart Marketers.

Omnisend is an omnichannel marketing automation platform built for ecommerce. With email marketing at its core, creating beautiful email campaigns is easier than ever before. Using Omnisend's sleek automation, you can personalize your message to customer data, campaign engagement, and shopping behavior. Unlike other platforms on the market, Omnisend allows you to add several channels into the same... read more

14 Days

41. Phonexa

All-in-One Platform for ROI-Driven Marketing Automation Platform

Phonexa has become a leader in the SaaS marketing platform space by pioneering an all-in-one solution to track and coordinate inbound calls, generate and distribute web leads, automate marketing emails, and manage business accounting. We put marketing channels in one place, to make companies more productive and more profitable. Phonexa enables businesses to create a more efficient workflow ... read more

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#1 Marketing Automation Tool for PPC, SEO, Social and Web Analytics

Supermetrics develops tools for simplifying business reporting. Get your metrics from Google Analytics, AdWords, Bing Ads, YouTube, Facebook, and many other sources into one place. Spend less time gathering data so you can focus on turning it into insight. Our tools cover multiple platforms such as Google Sheets and Microsoft Excel.

14 Days

43. Gist

All-in-One Growth Software

With user analytics, live chat, email marketing, and marketing automation all in one place, you can craft every interaction with your visitors, leads, trial users, and customers like a pro. Whether you're closing a sale, onboarding a new user, or helping a customer with your product, Gistis the best way to do it.

21 Days

44. Drip

ECRM–an Ecommerce CRM

Drip Ecommerce CRM enables brands to close the gap between what consumers want and what ecommerce delivers. Learn more about your customers, personalize deeper, grow faster, and make every experience more human with Drip.

14 Days
All-in-one Online Marketing Platform to Grow Your Business.

GetResponse is the world's easiest all-in-one online marketing platform, helping over 350,000+ small businesses, marketers and brands get better results online. Now also including landing pages, webinars and marketing automation.Enhance your marketing programs with integrated features from GetResponse.

30 Days

46. OpenEMM

Free e-mail marketing.

OpenEMM is an Open Source web-based enterprise application for e-mail and marketing automation. The tool enables you to create and send e-mail newsletter and service e-mails (like transaction e-mails and event or date triggered e-mails). Furthermore, you can of course control and organize your lead management.

Free version

47. Fixel

Smarter Segmentation.

Fixel is a fully automated segmentation software that uses highly advanced machine-learning algorithms to help users rank and segment their website audience as per the level of their engagement. This segmentation solution is designed to learn and understand how website visitors interact and behave with the user’s website and identify visitors that matter most. Once Fixel determines and catego... read more

30 Days
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48. Opencrx

The Professional Enterprise Class Open Source CRM Solution

openCRX is an open CRM solution that meets the needs of organizations requiring multifunctional, enterprise-wide coordination of sales generation, sales fulfillment, marketing and service activities to customers, partners, suppliers or intermediaries.

Free version
Automate your marketing and business processes

SalesAutopilot is the business automation software for serious small businesses that sell online, automating online buying experience and back office processes to increase their online sales revenue and enhance the life experience of business owners, employees and their customers.

Free version

50. Leadsius

The world’s first truly free marketing automation platform.

Leadsius is a comprehensive, web-based marketing automation platform for SMBs. The software provides behavioral-based automation functionalities that enable marketers to customize web forms, manage leads, create marketing campaigns, and monitor marketing performance. Its flexibility makes it ideal for SMBs and B2B companies looking for a scalable marketing automation solution.

Free version