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Best Marketing Automation Software & Top Automated Marketing Platforms 2026

Looking for top-notch marketing automation software to streamline your marketing efforts? Goodfirms has meticulously researched and curated a list of the best marketing automation platforms. These systems offer a range of features, including A/B testing, customizable CTAs, email marketing, Google AdWords visibility, lead management, sales intelligence, search marketing, segmentation & targeting, social media marketing, campaign management, ROI tracking, analytics, and reporting. Use our comprehensive list to find the perfect marketing automation software for your business, with filters for features, business size, deployment type, and pricing model. Don't forget to check the verified user reviews to make an informed decision.

Goodfirms conducts a thorough review and verification process before including any company in the listings. Some listings may involve fees. [How Goodfirms ensures trust]
Rankings updated: Jan 19, 2026
412 Software

Here is the Top Marketing Automation Software Solutions List

  • Brightpod

    5.0 4 Reviews Verified

    Web-based project management & time-tracking software for digital marketing & creative teams. Take the chaos out of marketing collaboration & planning. It’s time they are freed from the clutches of inflexible, generalist ... read more about Brightpod

    Brightpod Reviews

    Brightpod is an excellent project management tool for managing diverse projects. reviewed by: Maisie Wright
    Entry Level Price
    $29 Per Month
    Free Trial
    14 Days
    Pricing Type
    Per User
    25% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Email Marketing
    • Sales Intelligence
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Case Studies

    Reviews
    What User‘s Say
    Brightpod is a web-based project management and time-tracking system for smart marketing and creative teams.
    Sacha Annable
    Brightpod is a cloud-based project management and time tracking solution that helps digital marketing and creative teams to organize and track their work.
    Anonyms User
    Perfect tool to manage all your tasks and keep the team streamlined.
    Jim N. Erickson , Project Manager
    Review Summary
    This tool is exactly what I needed. It keeps me organized and is easy to use. So far, I haven’t experienced any issues with this software. very convenient to track time. This solution is constantly improving and helping me to do my projects and get things done on time and with time to spare as it gives an instant report of your team’s project.
    Sacha Annable
    Sacha Annable

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $29 Per Month
    Visit website

  • BenchmarkONE

    4.8 4 Reviews Verified

    BenchmarkONE is marketing automation and emails marketing software for small businesses and marketing agencies. We help agencies and small business owners propel relationships into sales with all-in-one CRM and marketing automation. Cut ... read more about BenchmarkONE

    BenchmarkONE Reviews

    BenchmarkONE is a cloud-based and all-in-one CRM solution that helps businesses grow with sales and marketing software. reviewed by: Anonyms User
    Entry Level Price
    $79 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    33% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Google AdWords Visibility
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Reviews
    What User‘s Say
    BenchmarkONE is an all-in-one sales and marketing software that is suitable for small to large businesses.
    Hayden Norris
    BenchmarkONE is a customer relationship management system with a strong emphasis on sales and marketing automation for small organizations.
    Anonyms User
    Best choice to automate your sales funnels and the CRM operations.
    Anonyms User
    Review Summary
    We use BenchmarkONE from start to finish for all our customer interactions, and it has been a real game changer. Very intuitive interface and makes sharing information so easy. It has all the essential features we needed for marketing. It is 100% better than the alternatives that I have used. Incredibly powerful tool and a must-have for anyone interested in automation or generally making life easier.
    Hayden Norris
    Hayden Norris

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page
    Available Packages
    Standard
    $79 Per Month
    Visit website

  • ONTRAPORT

    4.8 4 Reviews Verified

    Ontraport is a cloud-based marketing automation software that helps businesses automate their marketing and sales processes. It offers many features, including email marketing, lead generation, CRM, marketing automation, and landing pages. Ontraport ... read more about ONTRAPORT

    ONTRAPORT Reviews

    ONTRAPORT is a business automation software designed to help entrepreneurs to understand the market and manage an online business. reviewed by: Chandler Stephens
    Entry Level Price
    $79 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    25% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Email Marketing
    • Google AdWords Visibility
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Computer-software
    • Education-management
    • Health-wellness-fitness
    • Information-technology-services
    • Management-consulting
    • Marketing-advertising
    • Professional-training
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • On-Site Training

    Reviews
    What User‘s Say
    ONTRAPORT’s marketing automation suite that allows creating automation for any aspect of the customer lifecycle.
    Matt Field
    One of the most robust platforms
    Cynthia Harder, Virtual Assistant and Owner at Simplify Virtual Solutions
    Overall Experience: Great
    Vishal Bhatia
    Review Summary
    This is the best software ever. My experience is very good with it. It has a lot of extensions through Zapier. All features are great. I am using the free plan and this software on the go when I need to check contacts and past conversations or reply using one of the templates. Helps to keep track of your business easily. It is easy to use for me, considering it’s my first exposure to marketing automation software.
    Matt Field
    Matt Field

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $79 Per Month
    Visit website

  • Klaviyo

    4.8 4 Reviews Verified

    Klaviyo is a marketing automation platform that is built for ecommerce businesses. It is designed to help you grow your ecommerce business by automating your marketing campaigns and personalizing your communications with ... read more about Klaviyo

    Klaviyo Reviews

    Klaviyo is an e-commerce marketing automation platform for email, SMS and more. reviewed by: Vimal Sani
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    30% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Sales Intelligence
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Apparel-fashion
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    • Documentation
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Webinar
    • Case Studies

    Reviews
    What User‘s Say
    Klaviyo has been a godsend software for our small business
    Dinesh Pandian, Finance expert & Co-founder at Lenders.Fi
    Makes Email Marketing Seamless & Data Driven
    Carley
    Incredibly easy to use
    Ahmed Mir, Founder at Nature and Bloom
    Review Summary

    We Lenders.Fi use Klaviyo. It is our primary marketing automation software. We have been using Klaviyo for five years. We use it daily, and we have found it to be an extremely valuable tool. Klaviyo allows us to send personalized emails based on user behavior and preferences, which makes it easy to keep our customers engaged and excited about their purchases. It also integrates with other apps we use, like MailChimp and Shopify, so that we can set up automated email campaigns in just a few minutes. The only downside is that it costs money—but if you're looking for a long-term investment to help you grow your company, Klaviyo is worth every penny.

    Dinesh Pandian
    Dinesh Pandian, Finance expert & Co-founder at Lenders.Fi

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Creatio CRM

    4.8 4 Reviews Verified

    Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. Ready-to-use platform to automate marketing campaigns and lead management workflows with no-code ... read more about Creatio CRM

    Creatio CRM Reviews

    Creatio CRM has effectively streamlined our company processes and enhanced team coordination across multiple offices. reviewed by: Veronika
    Entry Level Price
    $25 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    20% in Marketing Automation Software

    Features
    • Campaign Management
    • Customizable CTAs
    • Email Marketing
    • Landing Pages
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Marketing-advertising
    • Retail
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Documentation
    Knowledge Base
    • Video

    Reviews
    What User‘s Say
    CRM Creatio is low-code SaaS CRM which has a financial service part with a focus on business process management for banks and financial institutions.
    Anonyms User
    The most cost-effective CRM system available, providing all necessary features in one intuitive platform.
    Aluma
    Very dynamic platform that keeps businesses in sync with constantly evolving technologies, enabling rapid customization and automation.
    Valērijs
    Review Summary
    This software solution is best for financial services. Our firm is now able to manage all financial and banking processes. With its low-code platform and BPM technology, our organisation can automate business-related processes. It easily syncs with other software and apps.
    Anonyms User
    Anonyms User

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $25 Per Month
    Visit website

  • Marketing Creatio

    5.0 3 Reviews Verified

    Marketing Creatio is a holistic multichannel marketing management software powered by out-of-the-box best practice processes delivering demand generation excellence. It is a robust marketing automation software powered by out-of-the-box best practice processes ... read more about Marketing Creatio

    Marketing Creatio Reviews

    Marketing Creatio is ready to use the platform to automate marketing campaigns and help to manage customers’ journeys. reviewed by: Priyanka Rawal
    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Contact Vendor
    50% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Email Marketing
    • Google AdWords Visibility
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Case Studies
    • Whitepapers

    Reviews
    What User‘s Say
    Marketing Creatio is a multichannel marketing CRM platform that is helpful to orchestrate customer journeys and accelerate lead-to-revenue.
    Anonymous User
    If you’re looking to automate all your CRM operations then Creatio is the perfect choice for you.
    Lucas F. Cole
    Review Summary
    Only a couple of months in but I gotta say that I am super grateful for this marketing solution. Works great, with lots of features that conveniently let you leverage a full customer profile with detailed history. I like how Its all features made it possible for me to complete my complex marketing task easily and effortlessly.
    Anonymous User
    Anonymous User

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Annual Subscription
    • Quote Based
    Vendor pricing page
    Visit website

  • Constant Contact

    5.0 3 Reviews Verified

    Constant Contact is a cloud-based marketing automation platform that helps businesses connect with their customers. It offers features, including email marketing, marketing automation, CRM, landing pages, and forms. Over 500,000 businesses use ... read more about Constant Contact

    Constant Contact Reviews

    Highly recommend reviewed by: Karl Armstrong, Founder at EpicWin App
    Entry Level Price
    $9.99 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    25% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Google AdWords Visibility
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Computer-software
    • Financial-services
    • Information-technology-services
    • Internet
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog

    Reviews
    What User‘s Say
    Constant Contact is an email marketing automation that allows you to increase the conversion rate and growth of the revenue of your business.
    Anonymous User
    A fantastic marketing software
    Andrew Roderick, CEO at Credit Repair Companies
    Review Summary
    A very functional and useful software. Especially when you need everything on the go!! Very useful for email marketing and this tool is perfect for beginners as well as for pro. Easy to manage my account and generate campaigns easily. Super convenient for sending mass emails professionally.
    Anonymous User
    Anonymous User

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page Get Free Trial
    Available Packages
    Standard
    $9.99 Per Month

    Integration
    Integrated With
    • Shopify
    • WooCommerce
    • Canva
    Visit website

  • Customer.io

    5.0 3 Reviews Verified

    Customer.io is a versatile marketing automation tool for sending relevant messages based on behavior across web and mobile products. Customer.io is an automated messaging platform for tech-savvy marketers who want more control ... read more about Customer.io

    Customer.io Reviews

    Customer.io is a helpful tool that will give you the results you expect reviewed by: Pete Chatfield, CEO & Founder at Household Money Saving
    Entry Level Price
    $150.00 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    50% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Email Marketing
    • Google AdWords Visibility
    • Lead Management
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Knowledge Base
    • Help Guides
    • Blogs
    • On-Site Training

    Reviews
    What User‘s Say
    Customer.io is one of the more recent entrants, but its rapid expansion makes them a company to watch
    Matthew Magnante, Content Writer & Strategist at FitnessVolt
    Customer.io is an in-app automated messaging platform for tech-savvy marketers to send relevant messages based on behavior across the web.
    Justine Weaver
    Review Summary

    We FitnessVolt use Customer.io. It is my view we appreciate Customer.io most for its adaptability. This tool will allow you to get exactly what you want. Customer.io is not perfect out of the box, but if you're prepared to invest some developer effort, you can tailor your experience. The user interface and customer support of this program are other noteworthy qualities. Customer.io, unlike previous solutions, is designed to send emails based on events, not just pageviews.

    Matthew Magnante
    Matthew Magnante, Content Writer & Strategist at FitnessVolt

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $150.00 Per Month
    Visit website

  • AdRoll

    5.0 3 Reviews Verified

    AdRoll is a digital marketing technology platform that specializes in retargeting which aims to convert window shoppers into buyers of your product or service in your site. As the most widely-used retargeting ... read more about AdRoll

    AdRoll Reviews

    AdRoll is a marketing app used s to create, optimize and deliver personalized ads on various social media tools. reviewed by: Anonymous User
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Lead Management
    • Search Marketing
    • Segmentation and Targeting

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Reviews
    What User‘s Say
    AdRoll is an e-commerce marketing and advertising platform that is useful for remarketing your advertisement.
    Marty Gildon
    AdRoll is an eCommerce marketing software that offers a powerful marketing platform to grow the business.
    Nadia Horton
    Review Summary
    Excellent software! It is too useful for beginners to be a start-up and easy to grow. Whoever wants to grow their business should use it. All features provided here in this solution are sufficient as per the requirements that it should have to be. I am using this tool for updating products in my online store.
    Marty Gildon
    Marty Gildon

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Free
    Vendor pricing page
    Visit website

  • MailBluster

    5.0 3 Reviews Verified

    MailBluster is an email marketing platform that minimizes your effort to send bulk emails, offering a range of top-notch email sending features. Explore MailBluster’s exclusive features to ease your email promotion. With ... read more about MailBluster

    MailBluster Reviews

    Email Bluster! reviewed by: Israt Jahan
    Entry Level Price
    $0 One-time
    Free Trial
    N/A
    Pricing Type
    Usage Based
    35% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Landing Pages
    • Social Marketing
    • AI Features

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • 24x7 Support
    Training
    • Documentation
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • MailBluster Public Roadmap

    Reviews
    What User‘s Say
    Cheapest Email Marketing Platform in the world, Best MailChimp Alternative
    Moshiur Rahman Rayet
    Super cost effective and very simple
    Ashraful Prium
    Review Summary
    My organization came to know about MailBluster a year ago. Back then we used to use MailChimp, GetResponse, and Sendinblue. They were good but we were spending a lot on their platforms. I'm glad we got to know about MailBluster. My organization is saving more than $12,000 yearly with MailBluster. Their platform is so easy to use that we only needed 2-3 days to get used to. In my opinion MailBluster is the best MailChimp alternative in the market by 2021. Thank you for the amazing powerful product.
    Moshiur Rahman Rayet
    Moshiur Rahman Rayet

    Packages
    Pricing Type
    • Usage Based
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • Annual Subscription
    Vendor pricing page Get Free Trial
    Available Packages
    Pro
    $60 Per Year

    Integration
    Integrated With
    • Wordpress
    • WooCommerce
    • Salesforce CRM
    • Zapier
    • Zoho
    • Make
    • Pabbly Connect
    • Integrately
    Visit website

  • Nosnia.ai

    5.0 3 Reviews Verified

    NosNia.ai is a WhatsApp-based marketing automation platform that helps businesses run compliant and high-performance campaigns. Using the official WhatsApp Business API, companies can send promotional messages, product updates, offers, and transactional notifications ... read more about Nosnia.ai

    Nosnia.ai Reviews

    Easy Way to Manage WhatsApp Customer Chats reviewed by: Amit Sagar, Admin at Prime Ventures
    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    30% in Marketing Automation Software

    Features
    • Campaign Management
    • Customizable CTAs
    • Lead Management
    • Segmentation and Targeting
    • Social Marketing
    • AI Features

    Key Details
    Industries
    • Airlines-aviation
    • Banking
    • Computer-software
    • Education-management
    • Food-beverages
    • Luxury-goods-jewelry
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Email
    • Phone
    • 24x7 Support
    Training
    • In-person

    Reviews
    What User‘s Say
    1 Year of Seamless WhatsApp Automation with Nosnia.ai
    kamal kant Jain, computer operater at vertexbroking
    Nosnia.ai WhatsApp Business API Solution / Effective WhatsApp Business Automation
    Aryan Gautam, proprietor at prime ventures
    Review Summary
    Overall, Nosnia.ai has improved our customer engagement and made our WhatsApp marketing more organized and effective. I would recommend it to businesses looking for reliable WhatsApp automation.
    kamal kant Jain
    kamal kant Jain, computer operater at vertexbroking

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • INR (₹)
    Free Version
    • Yes
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Eloqua

    4.7 3 Reviews Verified

    Eloqua is a comprehensive marketing automation platform that provides a unified view of your customers to see their interactions with your brand across all channels. This allows you to create more personalized ... read more about Eloqua

    Eloqua Reviews

    Eloqua is the Ferrari of marketing automation as it is fully loaded and provides excellent service reviewed by: Jordon Scrinko, Founder & Marketing Director at Precondo
    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Pricing Type
    Contact Vendor
    100% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Sales Automation
    • Google AdWords Visibility
    • Web App Development
    • Design Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Computer-software
    • Financial-services
    • Information-technology-services
    • Internet
    • Marketing-advertising
    • Telecommunications
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars
    • Infographics
    • Case Studies
    • Whitepapers
    • On-Site Training

    Reviews
    What User‘s Say
    Eloqua boasts a fantastic marketplace that is packed full of integrations
    Gerrid Smith, Director of E-commerce at Joy Organics
    Eloqua is fully furnished, provides first-rate servicing, and has a cost to match
    Irene Graham, Co-Founder at SPYLIX
    Review Summary

    We Joy Organics use Eloqua. My research has led me to believe that Eloqua is the most effective marketing automation software. It has a price tag commensurate with its features and capabilities and offers unparalleled service. One of the most important things that set Eloqua apart from its competitors is the time the company spends teaching and assisting its customers in making the most of the platform.

    Gerrid Smith
    Gerrid Smith, Director of E-commerce at Joy Organics

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Didoo AI

    4.7 3 Reviews Verified

    Didoo AI transforms your link into high-performing Meta ads, targeting profitable buyers and optimizing around the clock. Unlock top-tier ad performance with a free 7-day trial. Core Benefits: • Meta ROI, Maxed: ... read more about Didoo AI

    Didoo AI Reviews

    42% Cheaper Leads at 30,000 Feet—Didoo Lets a Solo Freelancer Out-Agency the Agencies reviewed by: Anonymous
    Entry Level Price
    Contact vendor
    Free Trial
    7 Days
    Pricing Type
    Per User
    80% in Marketing Automation Software

    Features
    • A/B Testing
    • Campaign Management
    • Landing Pages
    • Sales Intelligence
    • Social Marketing
    • AI Features

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • 24x7 Support
    Training
    • In-person
    • Documentation

    Reviews
    What User‘s Say
    70 Taglines, 2 Winners, 1 Lunch Break—Didoo Cuts 8-Month Payback to 4, No Headcount Required
    Anonymous
    From $2 k burnout to 4.2× ROAS in a week. Didoo let this founder sleep and scale at the same time.
    Miya Forrest
    Review Summary
    Tossed 70 taglines into the machine over my lunch break; it spat back the two that actually converted, saving me a week of A/B hell and $2k in testing budget. Auto-generates platform-native creative sizes—no more begging designers for 47 Instagram Story variations. Performance predictions are scarily accurate; when it says "predicted 22% CTR lift," it delivers 21%—I'll take that margin of error.
    Anonymous
    Anonymous

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 7 Days Trial
      (Credit card required)
    Payment Frequency
    • Monthly Payment
    Vendor pricing page Get Free Trial
    Visit website

  • ContactPigeon

    5.0 2 Reviews

    ContactPigeon is the all-in-one marketing automation solution for eCommerce. We turn one size fits all marketing communication to perfectly timed and personalized messages for each of your customers.

    ContactPigeon Reviews

    We can make any automation we want and measure its impact reviewed by: Apostolis Lianos, Growth Marketer at ONmarketing.io
    Entry Level Price
    $165.00 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    50% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Email Marketing
    • Google AdWords Visibility
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Blogs
    • On-Site Training

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $165.00 Per Month
    Visit website

  • Zoho Campaigns

    5.0 2 Reviews

    Zoho Campaigns is an email marketing software that can help you grow your audience and increase sales. For example, you can use Zoho Campaigns to create an email sequence that welcomes new ... read more about Zoho Campaigns

    Zoho Campaigns Reviews

    The tool which start building a sales score profile for your leads reviewed by: Matt Koopmans, Founder and Director at Aurelian Group
    Entry Level Price
    $0 One-time
    Free Trial
    15 Days
    Pricing Type
    Usage Based
    25% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Landing Pages
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Accounting
    • Airlines-aviation
    • Animation
    • Apparel-fashion
    • Architecture-planning
    • Arts-crafts
    • Automotive
    • Broadcast-media
    • Business-supplies-equipment
    • Commercial-real-estate
    • Computer-games
    • Construction
    • Cosmetics
    • Dairy
    • Design
    • Education-management
    • E-learning
    • Entertainment
    • Environmental-services
    • Executive-office
    • Facilities-services
    • Farming
    • Fine-art
    • Food-production
    • Government-relations
    • Higher-education
    • Information-technology-services
    • International-affairs
    • International-trade-development
    • Internet
    • Leisure-travel
    • Libraries
    • Online-publishing
    • Packaging-containers
    • Paper-forest-products
    • Photography
    • Printing
    • Public-relations
    • Public-safety
    • Publishing
    • Real-estate
    • Renewables-environment
    • Restaurants
    • Sporting-goods
    • Sports
    • Staffing-recruiting
    • Supermarkets
    • Textiles
    • Translation-localization
    • Transportation-trucking-railroad
    • Wholesale
    • Writing-editing
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • Chat
    • Phone
    • Weekdays
    Training
    • Webinar
    • In-person
    • Documentation
    Knowledge Base
    • Help Guides
    • Webinars
    • Resources
    • Blogs
    • Tips

    Packages
    Pricing Type
    • Usage Based
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Free Trial
    • 15 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • One-Time Payment
    Vendor pricing page Try Software Demo Get Free Trial
    Available Packages
    Standard Plan
    $3 Per Year
    Professional Plan
    $4.5 Per Year
    Pay as you go
    $14 One-time

    Integration
    Integrated With
    • Zoho CRM
    • Sugar CRM
    • Bigin by Zoho CRM
    • Salesforce CRM
    • MS DYNAMICS 365
    • HubSpot CRM
    • Zoho Commerce
    • Shopify
    • WooCommerce
    • Zoho Flow
    • Zapier
    • Zoho Survey
    • Survey Monkey
    • Zoho Forms
    • Zoho Meeting
    • GoToWebinar
    • Zoho Backstage
    • Zoho Docs
    • Google Drive
    • OneDrive
    • Box
    • Evernote
    • Google Photos
    • Google Analytics
    Visit website

  • EspoCRM

    5.0 2 Reviews

    An open-source web application that allows you to see, enter and evaluate all your company relationships regardless of the type. People, companies, projects or opportunities — all in an easy and intuitive ... read more about EspoCRM

    EspoCRM Reviews

    The service fully met our needs reviewed by: Jerry Hamilton
    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Pricing Type
    Contact Vendor
    33% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Social Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • On Premises
    • Web-based
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • On-Site Training

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • NotifyVisitors

    5.0 2 Reviews

    NotifyVisitors, a Delhi-based fast-growing marketing automation software company in India provide integration with multiple platforms. It is the simplest marketing automation software to send personalized push notifications and messages to customers.

    NotifyVisitors Reviews

    NotifyVisitors offers a comprehensive set of features and user-friendly functionality. reviewed by: Anonymous
    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Contact Vendor
    50% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Email Marketing
    • Google AdWords Visibility
    • Landing Pages
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Infographics
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • One-Time Payment
    Vendor pricing page
    Visit website

  • Sender

    4.8 2 Reviews

    Sender empowers you to quickly and easily keep in touch with your customers and grow your business - while spending much less. It makes it easy for e-commerce marketers to send converting ... read more about Sender

    Sender Reviews

    Automate your email marketing reviewed by: Anh Trinh, Managing Editor at GeekWithLaptop
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    33% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Landing Pages
    • Search Marketing
    • Social Marketing

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    Support
    • Email
    • Chat
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Getresponse

    4.5 2 Reviews

    GetResponse is the world's easiest all-in-one online marketing platform and marketing automation software that helps businesses of all sizes get better results online. With GetResponse, you can create and send email marketing ... read more about Getresponse

    Getresponse Reviews

    Very simple to use and it has a lot of specific features reviewed by: James Canzanella, Owner at Isolated Marketing Nights
    Entry Level Price
    $15.00 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    30% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting

    Key Details
    Industries
    • Automotive
    • Banking
    • Business-supplies-equipment
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Infographics
    • Whitepapers

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $15.00 Per Month
    Visit website

  • Thryv

    4.5 2 Reviews

    Thryv gives small businesses a chance to increase their return on investment from the software they use to get found, bring in new customers, and earn repeat business. It manages time, communicates ... read more about Thryv

    Thryv Reviews

    I am extremely impressed with this software it is helpful for digital marketers to manage customers anytime, anywhere and on any device. reviewed by: Ned Bowen
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    15% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Landing Pages
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Computer-software
    • Health-wellness-fitness
    • Legal-services
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Email
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Brevo

    4.5 2 Reviews

    Brevo (formally Sendinblue) is a popular marketing automation platform. Brevo offers a powerful marketing automation platform that allows businesses to automate their marketing tasks, such as sending email campaigns, triggering abandoned cart ... read more about Brevo

    Brevo Reviews

    Email Marketing Software reviewed by: Nirmal Kumar, Blogger at OnlineRockersHub
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    30% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Email Marketing
    • Landing Pages
    • Lead Management
    • Sales Intelligence
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Computer-software
    • Financial-services
    • Human-resources
    • Industrial-automation
    • Information-services
    • Information-technology-services
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Case Studies

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Freshmarketer

    4.5 2 Reviews

    Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition. Marketers use Freshmarketer to run lifecycle campaigns, ... read more about Freshmarketer

    Freshmarketer Reviews

    It has all the must-have function for every modern plan reviewed by: Steven Walker, CEO at Spylix
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    34% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Email Marketing
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    Support
    • Email
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page Try Software Demo Get Free Trial
    Visit website

  • Pepper Cloud

    4.5 2 Reviews

    Pepper Cloud CRM is a top AI-powered sales CRM designed for SMEs, enabling efficient management of leads, sales opportunities, customer interactions, and revenue forecasting. This all-in-one solution offers features like sales and ... read more about Pepper Cloud

    Pepper Cloud Reviews

    Top CRM with handy features like WhatsApp and AI Integration reviewed by: Anshul Jain, AEM Content Manager at Hogarth Worldwide
    Entry Level Price
    Contact vendor
    Free Trial
    7 Days
    Pricing Type
    Per User
    30% in Marketing Automation Software

    Features
    • Email Marketing
    • Lead Management
    • Social Marketing
    • AI Features

    Key Details
    Industries
    • Accounting
    • Airlines-aviation
    • Animation
    • Apparel-fashion
    • Architecture-planning
    • Automotive
    • Aviation-aerospace
    • Banking
    • Broadcast-media
    • Business-supplies-equipment
    • Civic-social-organization
    • Civil-engineering
    • Commercial-real-estate
    • Computer-network-security
    • Construction
    • Consumer-services
    • Cosmetics
    • Design
    • Education-management
    • E-learning
    • Electrical-electronic-manufacturing
    • Events-services
    • Facilities-services
    • Food-beverages
    • Food-production
    • Furniture
    • Hospital-health-care
    • Hospitality
    • Human-resources
    • Industrial-automation
    • Information-technology-services
    • Marketing-advertising
    • Venture-capital
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Training
    • In-person
    • Documentation

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 7 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    • One-Time Payment
    Vendor pricing page Get Free Trial

    Integration
    Integrated With
    • WhatsApp
    • Instagram
    • Facebook
    • Zoom
    • LinkedIn
    • Shopify
    • Xero
    • Jira Service Management
    • Cin7
    • KrispCall
    • Aircall
    • gmail
    • Google Calendar
    • Google Workspace
    • Google Drive
    • Google Sheets
    • MailChimp
    • MailerLite
    • QuickBooks Commerce
    • Telegram
    • outlook
    Visit website

  • Go HighLevel

    4.0 2 Reviews

    One white-labeled marketing app to rule them all. HighLevel is everything your agency needs to succeed! Capture leads using our landing pages, surveys, forms, calendars, inbound phone system & more! Automatically message ... read more about Go HighLevel

    Go HighLevel Reviews

    The Ultimate All-in-One Platform for Agencies and Businesses reviewed by: Ryan Gianos, Founder & CEO at Gianos Agency
    Entry Level Price
    $97 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    66% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Lead Management
    • Search Marketing

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Chat
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guide
    • Video
    • Blog

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $97 Per Month
    Visit website

  • ActiveConversion

    3.0 2 Reviews

    ActiveConversion offers a complete system that connects B2B advertisers and publishers to generate qualified sales leads using intent data and identity resolution. Our technology is able to work with over 80% of ... read more about ActiveConversion

    ActiveConversion Reviews

    Poorly managed marketing agency with a mediocre software product. reviewed by: Mr Sparks, Director of Digital Marketing at Sparks Company
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Email Marketing
    • Google AdWords Visibility
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Delivra

    5.0 1 Review

    The Delivra email marketing automation platform was designed and built for result-driven marketers looking for a strategic partner to assist with email automation campaign creation, development and management. We arm marketers with ... read more about Delivra

    Delivra Review

    Delivra is a result driven email marketing automation platform designed for companies looking to manage automated email marketing campaign. reviewed by: Chloe Weaver
    Entry Level Price
    $100.00 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Email Marketing
    • Google AdWords Visibility
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies
    • On-Site Training

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $100.00 Per Month
    Visit website

  • Emma

    5.0 1 Review

    Emma's email marketing platform makes it easy for teams of all sizes to create and collaborate on beautiful campaigns across all departments or locations, delivering a seamless brand experience that increases engagement ... read more about Emma

    Emma Review

    Emma is an email marketing platform that helps organizations and marketing teams design email marketing campaigns. reviewed by: Isaiah Buckley
    Entry Level Price
    $89.00 Per Month
    Free Trial
    Available
    Pricing Type
    Flat Rate
    50% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Email Marketing
    • Google AdWords Visibility
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Case Studies
    • On-Site Training

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • Available Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $89.00 Per Month
    Visit website

  • iContact

    5.0 1 Review

    iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for ... read more about iContact

    iContact Review

    iContact is a very intuitive email marketing automation platform with basic features helpful for new users. reviewed by: Stephen Harding
    Entry Level Price
    $32 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    34% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Email Marketing
    • Google AdWords Visibility
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    Support
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Webinars
    • Case Studies
    • On-Site Training

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $32 Per Month
    Visit website

  • dotmailer

    5.0 1 Review

    Dotmailer is a data-driven multichannel marketing platform. Since 1999, we’ve been empowering marketers with the tools that enable them to think smart, act fast and scale quickly.

    dotmailer Review

    dotmailer allows marketers to optimize their data collection and segmentation and also to create, automate, test and send emails in minutes. reviewed by: Alice Flowers
    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Contact Vendor
    50% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Google AdWords Visibility
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Infographics
    • Case Studies
    • Whitepapers
    • On-Site Training

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page
    Visit website

  • Aritic PinPoint

    5.0 1 Review

    Aritic is full stack marketing automation software platform for digital business. Aritic platform for business help business with full-stack marketing automation, communication automation, CRM application, service desk application and business automation stack. 

    Aritic PinPoint Review

    Aritic PinPoint is a full stack marketing automation software designed for every industry that helps to expand the business. reviewed by: Gaylord Mason
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Email Marketing
    • Google AdWords Visibility
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Licensing & Deployment
    • On Premises
    • Web-based
    • Windows
    • Mac
    • Linux
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • eTrigue

    5.0 1 Review

    eTrigue® DemandCenter® marketing automation Software as a Service (SaaS) executes and tracks powerful multi-channel, multi-touch campaigns including email, landing pages, search, web site activity, tradeshow and telemarketing campaigns to deliver qualified leads ... read more about eTrigue

    eTrigue Review

    eTrigue provides a marketing automation platform and a team that helps a complex organization create, manage and optimize marketing programs. reviewed by: Joe Lindsey
    Entry Level Price
    $600.00 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Google AdWords Visibility
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Webinars
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $600.00 Per Month
    Visit website

  • SimplyCast

    5.0 1 Review

    It provides a powerful, multi-channel marketing automation software that allows you to automatically target individuals based on their specific needs and interests. Save time and increase effectiveness through automated communication flows. Reach ... read more about SimplyCast

    SimplyCast Review

    SimplyCast is an all-in-one interactive and multi-channel communication software for organizations worldwide. reviewed by: Rachel Mendoza
    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Contact Vendor
    100% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Compounding
    • Sales Automation
    • Google AdWords Visibility
    • Web App Development
    • Design Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    • Linux
    Support
    • Phone
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    • Help Guides
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    • On-Site Training

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    • Contact Vendor
    Free Version
    • No
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    • 14 Days Trial
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    • Monthly Payment
    • One-Time Payment
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  • Genoo

    5.0 1 Review

    Genoo’s flagship product, Genoo Marketing Automation software, was released later in 2008 and quickly earned acclaim from a growing community of users. Continuous commitment to serving the real business objectives of customers, ... read more about Genoo

    Genoo Review

    Genoo is a pretty effective marketing automation solution that is designed for marketers in mid-sized organizations. reviewed by: Tyne Abbott
    Entry Level Price
    $199 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    25% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Email Marketing
    • Google AdWords Visibility
    • Lead Management
    • Sales Intelligence
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    • Linux
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • On-Site Training

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $199 Per Month
    Visit website

  • ReportGarden

    5.0 1 Review

    ReportGarden helps Digital Marketing Agencies prepare analysis and performance reports for their clients. We came up with the idea when trying to find an alternative to the excel reports provided by google ... read more about ReportGarden

    ReportGarden Review

    This is a cloud-based reporting platform that helps ad agencies to plan, execute, optimize and perform reports for clients. reviewed by: Gavin Austin
    Entry Level Price
    $74 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    20% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Email Marketing
    • Lead Management
    • Sales Intelligence
    • Search Marketing
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • Case Studies
    • On-Site Training

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $74 Per Month
    Visit website

  • MailMunch

    5.0 1 Review

    MailMunch has everything you need to grow your business. It captures leads from your website and converts visitors into life-long readers, email subscribers and customers.

    MailMunch Review

    MailMunch is a lead generation tool and complete lead growth and email marketing service for bloggers, solopreneurs, start-ups and enterprises. reviewed by: Chris Barker
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in Marketing Automation Software

    Features
    • A/B Testing
    • Campaign Management
    • Email Marketing
    • Lead Management
    • Search Marketing
    • Social Marketing

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Knowledge Base
    • Help Guides
    • Case Studies

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

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Buyer’s Guide

Marketing Automation Buyer’s Guide

Most businesses consider marketing automation to be inevitable. The advanced functionality of AI and machine learning has encouraged marketers to believe that automating marketing activities would provide quick and better results than manual processes can leverage. As per the State of Marketing Automation 2019 Survey Report, 75% of marketers use marketing automation tools.

Selecting the best marketing automation software for a small business can add to its profitability and enhance its reputation. Whether you are a first-time buyer or intend to change the existing marketing automation software, if you want to improve your marketing strategies and achieve successful results, this buyer's guide to marketing automation software is for you.

What is Marketing Automation?

Marketing automation is a smarter approach that helps sales and marketing personnel to automate tasks like -

  • Creating, launching, and managing online marketing campaigns
  • Tracking and managing prospects, leads, and customers
  • Measuring marketing efforts to make informed decisions

Marketing automation can revolutionize your marketing by minimizing the use of resources and maximizing the returns on investment. It can streamline your campaigns, improve accountability within the team members, provide better customer experiences, and generate accurate reports.

What are the Best Practices of Marketing Automation?

The 5 best practices of marketing automation include -

Knowing your buyers’ persona before implementing a marketing strategy is a must. Interviewing customers, conducting surveys, analyzing reports, etc., can give you information about your buyers and help you design an effective marketing strategy.

Building a Workflow

Building a workflow while implementing a marketing strategy is important. All the team members should be on the same page and have complete information about the process.

Capturing the Right Information

Capturing the right information from your visitors is important to effectively approach them. With the correct information, you can analyze the buyers’ persona and journey and create personalized content accordingly.

Create Solid Content

Content is a driving force in capturing the attention of your customers. The content you create and publish should establish an impressive reputation for your business in front of your buyers.

Leads Segmentation

All buyers are not the same, nor are their requirements. Segmenting customers based on their persona, journey, geographical location, age, gender, etc., is important before approaching them with an effective marketing strategy.

What are the Key Components of Marketing Automation?

There are four major key components that can make marketing automation successful -

Listing/Segmentation: Listing and segmenting the audience based on their journey, requirements, geographical location, gender, and other factors.

Lead Scoring: Lead scoring assigns value to the leads based on their possibility of converting.

Trigger: A trigger is a specified time or condition when a marketing campaign should be launched -for example, sending a discount coupon to the customer who is close to making the purchase decision.

Action: Action is something that comes after the trigger. For example, you could send a welcome email immediately after the customer signs up.

How does marketing automation relate to the customer journey?

There are four stages of a customer journey: Introduction, Exploration, Purchase, and Retention. Marketing automation plays a major role in each stage.

Discover

Your buyers are not looking forward to buying from you at this stage. They are just discovering the products or services being provided by a brand. To engage customers at this stage, you need to post content on social media or send emails consistently so that they can consider contacting you when they require the products or services you are providing. Marketing automation software can assist you in scheduling and automating the process of engaging your customers at the awareness stage.

Explore

At this stage, your customers are exploring, evaluating, and comparing your products and services with the available options in the market. For example, if one of your prospects is exploring your products on your website, you can send them the discount code to grab the opportunity. Marketing automation software helps you monitor your customers' activities and act on them immediately.

Purchase

At this stage, the customer is deciding to purchase your products or services. Providing an excellent and seamless shopping experience to your customers becomes important so that they give positive feedback about your business. Marketing automation software can help you send automated emails to customers after a purchase, approaching them meaningfully and assisting them at each step of their purchase decision.

Retention

Retaining current customers and acquiring new business from them is one of any business's biggest achievements. With competition so fierce, it is difficult to stop your customers from being attracted to other products and services available in the market. Marketing automation software can help in upselling and reselling to maintain your customers' loyalty, ultimately accelerating your organization's ROI.

What is Marketing Automation Software?

The software is an all-in-one marketing platform developed to automate, streamline, monitor, and measure marketing activities and processes so that businesses can gain operational efficiency, achieve their sales goals, and expand exponentially.

Whether you're sending marketing emails, prioritizing your customers, creating landing pages, or measuring the success of your different marketing programs, marketing software can make your business processes and marketing efforts seamless, ultimately resulting in improved productivity, reduced costs, and maximized conversions.

How Is Marketing Automation Software Different from CRM?

Marketing automation software is often confused with CRM. Many CRMs even have a marketing automation module, which makes marketers wonder whether they should invest in marketing automation software or CRM. If you look into CRM's features and capabilities, you will realize that CRM adds value to the sales department but misses out on the marketing department's requirements.

CRM is used to manage contacts and track opportunities. Marketing automation software is used to automate marketing programs, enhance customer relationships, and measure marketing efforts. This is the primary difference between both. 

Click to go through the buyer’s guide to CRM.

Let’s go through the capabilities of marketing automation software and how it can help your business.

What Does Marketing Automation Software Do?

Basically, the software includes inbuilt applications that are designed to optimize & streamline marketing tasks efficiently and effectively. It can help your employees to focus on strategic activities instead of monotonous activities and eliminate human errors. Moreover, it helps increase customer engagement, grabs more sales opportunities, and stays ahead of competitors. Some of the key activities of marketing automation software include -

Lead Capturing, Tracking & Monitoring

The software can capture the leads based on the visitors to your business website, track their information, monitor their activities, and perform marketing activities accordingly to achieve successful results.

Email Campaign Management

Successful email campaign management requires storing and accessing accurate customer information, consistency, and professional design. Marketing automation software includes features that can help send professionally designed emails to the right people at the right time.   

Social Media Marketing

Marketing automation software can schedule your posts on various social media marketing platforms. Posting effective updates on social media platforms can improve conversions and consistently benefit the business.

Resources Management

The task of managing resources optimally is crucial to running a business with high profitability. Marketing automation software facilitates minimizing overheads and maximizing ROI.

Landing Page Creation

The software includes design templates that allow you to create appealing landing pages, helping to attract new customers and retain current ones.

A/B Testing

A/B testing helps determine the user’s reaction to two different products or services. Marketing automation software can make the process easy and evaluate the results accurately.

Integrations

No more juggling between different software and Excel spreadsheets. Marketing automation software easily integrates with 3rd party tools like email, CRM, and social media to provide the user with everything from a single interface. 

Analytics & Reporting

Marketing automation software generates comprehensive and accurate reports, which help businesses make informed decisions and prepare successful marketing strategies for the future.

How Does a Marketing Automation Software Work?

The way marketing automation software works depends on the tasks to be accomplished. For example, if you are trying to run an email marketing campaign, the tasks below can be sorted by using marketing automation software.

Step 1 - Segmenting based on activities and buyers' journey.

Step 2 - Selecting the target audience.

Step 3 - Designing a professional email.

Step 4 - Feeding the email content.

Step 5 - Executing the campaign.

Step 6 - Measuring the open & click rate.

Step 7 - Shortlisting warm and hot leads.

Step 8 - Moving warm and hot leads to CRM.

Step 9 - Reengaging the leads and prospects.

What are the Types of Marketing Automation Software?

Based on Deployment

On-premise software is hosted on the business organization's server. It requires specific hardware configuration and complex installation.

Software-as-a-Service is a web-based software that is hosted by a service provider and made available to clients using multiple devices and platforms using the internet.

Based on License

Open-source marketing Automation Software provides free code that can be customized according to business requirements. It is free to download and deploy.

Free Marketing Automation Software is free software that is available on the cloud or can be downloaded with the source code, which cannot be customized.

Paid Proprietary Marketing Automation Software can be used on the cloud or can be downloaded after paying weekly/monthly/subscription or one-time charges.

How Did Marketing Automation Tools Come Into Use?

Marketing is the fuel of any business. Regardless of the type and size of the business, it requires marketing its products and services to survive and grow. At some point, due to increased consumer awareness and buying habits, marketing needs to be infused with technology to cope with the rising competition in all sectors. So, let's look at how marketing automation software came into use.

In earlier times, spreadsheets were used to store the data of leads and potential clients and access it while contacting them by phone or email. It was in 1992 when Unica - a subset of CRM existed. The Internet was at its initial stage at that time. In 1999, Eloqua was introduced and transformed into a marketing automation service in 2003. Later, in 2005-2008, new marketing automation tools like Hubspot, Marketo, Ontraport, etc., were introduced, including email marketing automation, social media optimization, and many other marketing automation tools.

Upcoming Trends in Marketing Automation Software

Marketing software has evolved with time and is continuously growing because businesses know the potential positive effects of marketing automation, which is adding to their profits. So, here are the upcoming trends in marketing automation software you must be aware of to pick the right one for your growing business.

Personalized Content

Personalized content helps provide a better customer experience, which ultimately leads to increased sales. People always appreciate recommended products based on their past purchases or an email addressing their first name instead of a common term. Personalized context is definitely a driving force in business growth, and marketing automation software can help deploy this strategy.  

Machine Learning

Once a user clicks a link or an ad, behavioral data is consumed by Machine Learning systems. This data can then be used in future marketing campaigns and when approaching buyers during their entire journey. This would not only help in marketing effectively but also enable you to provide better customer experiences.

Artificial Intelligence

Artificial Intelligence (AI) can help in studying user behavior, engaging customers, encouraging cross-selling, ensuring customer retention, and retargeting customers highly effectively. It can take marketing automation to the next level in an era when customers demand quick and personalized services.

Chatbots

Chatbots can make your business work 24/7. You don't need to be at your desk all the time to keep your customers happy. Chatbots can talk to your customers even if you are not around. They can capture information from customers, such as their preferences, queries, etc., and help you take quick action. Chatbots are already playing a very important role in customer service and marketing departments and will be highly used in the majority of organizations very soon.

Customer Retention

In the future, customer retention will be more important than acquiring new customers due to increasing competition and new products/services introduced every day. With the right marketing automation platforms, which have the latest features, it will be easy for marketers to innovate and execute strategies that help in customer retention.

Benefits of Using a Marketing Automation Software

If you are considering a marketing automation service for your business, it becomes significant to understand what to expect and the benefits it can deliver before you start looking out for options. So, here are some key benefits of using marketing automation software -

Reduces Staffing Costs

Marketing automation software can set up marketing campaigns that can be automatically triggered based on certain criteria. Moreover, posting social media posts and sending personalized emails can also be automated. In short, a single employee can do the job of 50 employees with the help of marketing automation tools, resulting in reduced staffing costs.

Increases Sales

Marketing automation platforms can automate the process of customer follow-ups, not letting you miss even a single opportunity. Moreover, it can help you cross-sell and up-sell in an effective manner. Proper lead management and prioritization, with the help of marketing automation software, obviously would lead you towards increased sales and high revenue generation.

Saves Time

Most marketing automation platforms allow scheduling and posting social media posts for different platforms from a single interface. Though there may be different software for this task, it would be great if you had a single platform for tracking leads, posting social media posts, and triggering email marketing campaigns.

Improves Accountability

Using marketing automation tools means clearly defined processes and accurate reporting, which shows the performance of each team member. This makes everyone involved with sales and marketing responsible for their tasks and try their level best to perform well and display their caliber.

Encourages Creativity

By using marketing automation software, you are replacing manual processes with automated processes. So, now your email campaigns, social media posts, lead nurturing, and many more marketing tasks are being managed using computerized rules. This frees up the time of your staff to focus on creative tasks that can enhance productivity and efficiency in your organization.

Streamlines Processes

Implementing a marketing automation solution allows you to visualize the entire customer journey and provides you the opportunity to streamline the processes accordingly. This helps in refining targeting and nurturing the leads, for example, automatically sending an email about the product information as soon as the customer completes the purchase on your online store. 

Improves Productivity

Your marketing automation software provides you with complete information about your team and who is doing what. You can manage your resources and assign tasks to people based on their skills and qualifications. This way, you can improve productivity and make the most out of the hours you have.

Augments Customer Retention

A marketing automation solution helps you target your customers at all stages of the customer journey. Moreover, it also allows you to trigger marketing campaigns across multiple platforms. Updating present customers with the latest updates in your products would help you augment customer retention and achieve higher returns.

Helps in Making Better Decisions

The reports generated by marketing automation platforms tell you about the success of your marketing efforts, target audience, returning customers, marketing expenses, and returns. Precisely, it can provide important information that can help you in making better decisions that can be remunerative for your business in the long run.

Must-Have Features of a Marketing Automation Software

Marketing automation software is beneficial for improving the marketing and sales of your products and services. But, to select the right one that suits your business, it becomes essential to know the features to consider in a marketing automation solution as mentioned below -

Lead Management

Lead management would help you identify prospects, capture leads, track their journey across the sales funnel, personalize content, target potential customers, and ensure high conversions.

Email Marketing 

Email marketing automation would help you schedule email campaigns, send personalized emails, categorize email recipients, track email marketing strategies to reduce bounce rate, record communication, and analyze results like open & click rate.

Social Media Marketing

Marketing automation software can maintain your social media accounts, schedule your posts and updates, track the performance of your social media campaigns, respond to your customer queries, build targeted advertisements, and respond to your customer queries promptly.

Segmentation

The marketing automation solution you select should allow you to segment leads and prospects to select a suitable target audience for the marketing campaign. Triggering emails or sending messages without targeting the right audience can result in a fiasco, wasting your valuable time and money.

Analytics and Reporting

To make informed decisions, you need to pick a marketing automation tool that allows you to collect and analyze comprehensive data, generate customized reports according to your business logic, monitor campaigns, measure performance, and calculate ROI.

How to Choose the Right Marketing Automation Software for your Business?

In addition to the features to be considered while selecting a marketing automation software, below are some factors that you need to consider before you decide to invest in one -

Costs: In many cases, marketing automation software vendors may charge hidden costs, extra deployment fees, or future maintenance costs. Before selecting one, you need to check the exact cost of the marketing automation tools and decide whether it suits your budget.

Limitations: Many marketing automation platforms have limitations in terms of features, email recipients, and social media platforms, or they are not scalable as per your requirements. You need to check the limitations of the marketing automation tools before you purchase them.

Mobile-Friendly: In this era, when everything is done using mobile, starting from buying groceries to booking flight tickets, it would be difficult if you are not able to manage your business marketing on the go. So, you need to ensure that the marketing automation solution you choose is mobile-friendly.

Integration: Before you purchase marketing automation software, you need to analyze whether you require it to integrate with the other tools you are currently using for your business, such as updating social media posts, email campaigns, maintaining customer databases, etc.

User-Friendliness: If your employees and team members don’t use the marketing automation software you have purchased, then that investment would be a waste. Ensure that the marketing automation tool you buy is user-friendly so that your staff adopts it easily and makes optimum use of it. 

Support: The marketing automation solution provider should offer prompt support so that you can easily resolve problems if you get stuck in the middle of a task due to a technical issue.

Reviews: Check the reviews of the users who are already using the marketing automation software you are about to buy to select the best one.

Average Cost of a Marketing Automation Software

The price of a marketing automation software varies depending on the features it offers, the number of users it allows, and other scalability factors. The cost of marketing automation platforms can be as low as $9/month to $1250/month. For example, you can use ActiveTrail, which costs $9/month, or Pardot, which costs $1250/month depending on the features you require, and the number of users who would be using it.

If you are looking for marketing automation software for small businesses, you can go for eSputnik, which costs only a $1.99 one-time charge. You don't need to pay every month to keep on using it. The features in this tool, specially used for marketing automation for small companies, might be limited, but if your budget is a constraint, this option can suit you.

Also, there are free and open-source marketing automation platforms available like Mautic or OpenEMM, which you can also customize as per your business requirements. You can view the list of the top free and open-source marketing automation software here.

If you are looking for advanced features in your marketing automation solution that cheap or free software cannot provide, we would suggest you go for the marketing automation tools that offer free trials like Marketo, Act-on, ActiveCampaign, Keap, and many others mentioned in the complete list of marketing automation software intricately curated by the Goodfirms’ Team.

When Is The Right Time To Invest In Marketing Automation Software?

Before investing in marketing automation software, you need to conduct a self-assessment test within your organization and get answers to the below-mentioned questions.

  • Do you have more leads than your business can handle?
  • Do you have more leads but a low conversion rate?
  • Do you want to generate more leads?
  • Do you want to implement a highly effective marketing strategy?

If the answer to all the above questions is yes, then this is the right time to invest in marketing automation software for your business.

How to Ensure Successful Implementation of Marketing Automation Software?

Buying the best marketing automation software is significant, but implementing it correctly is even more important. Failing to implement the marketing automation tool correctly can be disastrous for a business in terms of finance, productivity, and overall reputation. So, here are some vital points you need to consider to ensure the successful implementation of marketing automation software.

Define your goals

To implement marketing automation software, you need to know precisely what your organization wants to achieve. Most organizations hope to grow revenue, but there may be other reasons, like improving customer experience, streamlining the buying process, analyzing buyers' journeys, etc.

Ensure Compatibility With Marketing Strategy

Having the best marketing automation software but a poor marketing strategy can never yield the expected results. Marketing automation software can only automate the process; it cannot guarantee success if teamed with an ineffective marketing strategy.

Drive for Excellent Content Strategy

Content plays an important role in conversions. Make sure that you get fresh & crisp content posted for marketing your products and services. The quality, volume, and frequency of the content you post online can help you in the marketing automation process highly effective.

Provide Training to your Staff

Introducing a new marketing automation system in the organization would not be enough. You need to train your staff and ensure that they use it. Tell them about the benefits and motivate them by showing successful results using the marketing automation software.

Why Does Marketing Automation Fail?

The below quote by Bill Gates would clearly define why marketing automation fails for many companies;

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”

Besides that, there are 6 common reasons why marketing automation fails -

  • Lacking human efforts
  • Misinterpretation of buyers’ journey
  • Implementing the same marketing strategy for different buyers
  • Blasting emails at the wrong time
  • Not publishing impressive content
  • Posting updates or sending messages at the wrong time

Why Referring to Goodfirms’ List of Marketing Automation Solutions Can Help?

Picking the best marketing automation software can be overwhelming when there are a plethora of them available in the market. There might be several questions coming into your mind while selecting one; after all, it is about investing your valuable time and money. We would recommend you to go through the list of the best marketing automation software listed by the Goodfirms team, as it includes the reviews of the users and a detailed description of each one of them, which can help you in selecting the right one for your business.

Why Goodfirms?

  • The Goodfirms team follows a highly intricate research process and has been successful in providing a listing of around 9000 software applications used in different business sectors.
  • The list of software curated by the Goodfirms team can make your selection process easy, as it includes unbiased reviews of the users who are already using these tools.
  • The in-depth research conducted by Goodfirms has proven to be highly reliable and has won the trust of renowned companies and software vendors, as it is based on the latest technology trends prevailing in the current market. 

Key Take-aways

The word "automation" means to set it and forget it. But, in the case of marketing automation, we need to manage changes on an ongoing basis constantly. Several disruptions are happening externally in the market and internally in the organization. We must continually review the rules, processes, and strategies we have implemented along with the marketing automation software. Also, we need to ensure that sales and marketing departments are aligned and on the same page. The perfect combination of the best marketing automation software with perfect marketing planning and strategies can result in the consistent growth of a business.

So, if you are not using marketing automation software or are looking forward to purchasing an advanced one, you need to act now. We are in an era that requires our business to be sound in terms of technology and strategy to compete and stay ahead of the times.

Marketing Automation Software Tools Comparison: ActiveCampaign, Zoho Marketing Automation, HubSpot Marketing Hub, Marketo Engage, and Oracle Eloqua

FeatureActiveCampaignZoho Marketing AutomationHubSpot Marketing HubMarketo EngageOracle Eloqua
Company BackgroundActiveCampaign is developed by ActiveCampaign, LLC, a marketing automation platform company founded in 2003.Zoho Marketing Automation was developed by Zoho Corporation, a software company that provides a suite of business tools.HubSpot Marketing Hub is developed by HubSpot, Inc., a technology company providing marketing, sales, and customer service software solutions.Marketo Engage is developed by Adobe Inc., a multinational software company known for its creative, marketing, and document management solutions.Oracle Eloqua was developed by Oracle Corporation, a multinational technology company that provides cloud-based software solutions.
Target AudienceBusinesses of all sizes focus on automationBusinesses of all sizesFor businesses of all sizes, inbound marketing focusFor large enterprises, complex marketing automation needsVery large enterprises with highly complex marketing needs
PricingFreemium (limited features), paid plans start at $15/monthFreemium (limited features), paid plans start at $10/monthFreemium (limited features), paid plans start at $50/monthPaid plansPaid plans
StrengthsPowerful automation workflows, lead scoring, personalizationIntegrates with other Zoho products, good for marketing ROI trackingUser-friendly, strong inbound marketing tools, CRM integrationScalable, robust features for complex marketing automationEnterprise-grade platform, advanced analytics, and lead nurturing
WeaknessesCan be complex for beginners compared to HubSpotLimited features in the free planLess powerful automation compared to ActiveCampaign or MarketoExpensive, requires significant IT resourcesVery expensive, complex to implement and manage
Best forBusinesses seeking powerful automation and lead nurturing capabilitiesBusinesses using other Zoho products, value for moneyBusinesses prioritizing inbound marketing and ease of useLarge enterprises with complex marketing automation needsVery large enterprises requiring advanced features and scalability
Goodfirms Notes:ActiveCampaign offers powerful automation features but can be complex for beginners.Zoho Marketing Automation is a budget-friendly option that integrates well with other Zoho products.HubSpot Marketing Hub is user-friendly and strong in inbound marketing tools.

Marketo Engage offers powerful automation workflows but can be complex for beginners.

Oracle Eloqua is a powerful platform for large enterprises with complex marketing needs, but they are expensive and complex to implement.

Frequently Asked Questions

Can Both Sales And Marketing Teams use the Marketing Automation Software?

Yes, it is a potential tool for both your sales and marketing teams. Marketing automation software enables the journey of prospects through the sales funnel with optimal use of resources. With automated processes, marketing automation tools engagingly manage the leads and provide your sales and marketing teams to push the prospects through the sales funnel without any hassle. Automated marketing campaigns, social media campaigns, and email marketing save your team's time and resources.

What Type of Marketing Automation Sales And Marketing Teams Need?

Sales and Marketing teams need automated marketing solutions for: 

  • Qualified lead generation
  • Lead nurturing
  • Lead scoring
  • Marketing Analytics
  • Email automation
  • Social media marketing automation
  • Customer onboarding 
  • Setting sales and marketing funnels.

What is a Sales Funnel? How Marketing Automation Software Helps to Set up a Sales Funnel?

Sales Funnel refers to the series of activities that leads/prospects go through to become your paid customers. From lead generation, sales calls, follow-ups, and conversion to customer retention, the sales funnel includes the complete journey of a prospect toward becoming a paid customer. Marketing automation software increases the customer's awareness, interest, and knowledge about your business and your products and services. It also helps customers in decision-making and purchase action. Marketing automation tools can establish, optimize, and also measure the success of sales funnels.

How Beneficial Is the Marketing Automation Software for Small Businesses?

Marketing automation software for small businesses is an application specifically designed to execute, manage, and automate marketing tasks for small businesses. Sales and Marketing teams of SMBs and startups can deploy this application to increase leads, revenues, and profits. The software offers functionalities such as content management, lead generation, automated sales funnels, lead onboarding, automated campaigns, and more.

How Much Does a Marketing Automation Platform Cost?

The price of marketing automation software varies depending on its functionalities, the number of campaigns it can automate, the types of sales funnel it can set, and other scalability factors. The cost of marketing automation platforms can be as low as $9/month to $1250/month. If you have budget constraints, try free and open-source marketing automation software.

Can Marketing Automation Improve Sales?

Marketing automation deploys integrated processes, automated marketing techniques,  and optimized sales pipelines to mitigate all challenges related to sales and marketing processes. It improves diminishing lead quality and decreases customer retention rate. Marketing automation leads aligned dynamic marketing processes that help businesses improve sales and ROI. It also improves the chances of a lead's readiness for buying by providing the best sales journey experience.

Can I automate my social media outreach campaigns with a marketing automation tool?

Yes, apart from lead generation, workflow automation, email marketing automation, and analytics, the marketing automation system is a robust tool for the automation of social media marketing campaigns. It has features such as RSS feed auto-updates, automated comments, social bots, and many more functions specifically designed for social media campaign automation.

What Are the Popular Integrations Recommended with Marketing Automation Software?

Marketing automation software tools can be paired with CRM systems, ERP solutions, Email marketing software, Social media marketing tools, and Inbound marketing tools for enhanced functionality.

Related Categories

CRM Software
Reporting Software
Referral Software
Content Management Software
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Trending insights from Goodfirms

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Top Tips to Marketers to Execute Effectively and Remain Agile
Marketing Automation Software

Top Tips to Marketers to Execute Effectively and Remain Agile

Agile for marketing means using data and analytics to add speed & transparency to your marketing process powered by marketing automation tools. ... Read research article

HubSpot vs Marketo - Picking the Right Marketing Automation Platform for Your Organization
Marketing Automation Software

HubSpot vs Marketo - Picking the Right Marketing Automation Platform for Your Organization

Goodfirms’ compares the two most famous marketing automation platforms by uncovering their benefits and drawbacks so as to conclude which one proves to be the... ... Read research article

Top 7 Free and Open Source Marketing Automation Software
Marketing Automation Software

Top 7 Free and Open Source Marketing Automation Software

Just go through the top 7 free and open-source marketing automation software, which can help you select the software that will increase conversions. ... Read research article

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