Best Web Analytics Software

Web analytics is concerned with the measurement and analysis of user behavior on a website, and it’s pages. With a variety of internet metrics, organizations can make informed decisions for the betterment of their business. Thankfully, there are web analytics tools that help organizations gauge the necessary parameters. 

What is a Web Analytics Tool? 

Web analytics software can record, report, and help analyze user behavior across websites and pages. Some of the best web analytics tools come with robust features that can help in the measurement of information such as total user traffic onto a page, the bounce rate, and even conversions and sales. 

The advantage of these tools includes the ease of deployment, pin-point measurement, and highlighting critical data points for leveraging decisions. 

Choosing the right web analytics solution is often difficult. To ease this, Goodfirms has compiled and published a list of web analytics solutions - one of which could be the right choice for your business.

Make the best of Goodfirms’ list and choose a web analytics software from the list below.

Goodfirms conducts a thorough review and verification process before including any company in the listings. Some listings may involve fees. [How Goodfirms ensures trust]
Rankings updated: Sep 4, 2026
153 Software

List of Web Analytics Software | Best Web Analytics Tools

  • iGrowthTracker is a cutting-edge web analytics platform that goes beyond traditional traffic measurement to deliver actionable growth insights. Our advanced website growth tracker specializes in identifying trending websites and analyzing traffic patterns ... read more about iGrowthTracker

    iGrowthTracker Review

    My Digital Exploration Journalreviewed by: Mia Smith
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Per User
    100% in Web Analytics Software
  • Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for ... read more about Semrush

    Semrush Reviews

    Great tool for improving SEOreviewed by: Mark Griffin, Director at Portside
    Entry Level Price
    $139.95 Per Month
    Free Trial
    7 Days
    Pricing Type
    Flat Rate
    15% in Web Analytics Software
  • Turn clustomers into customers. Personalize every email for every customer using real-time behavioral data and automated triggers with Intuit Mailchimp, the #1 email marketing and automation platform. It helps businesses of all ... read more about Intuit Mailchimp

    Intuit Mailchimp Reviews

    Transforming Email marketing for businessesreviewed by: AYUSH GUPTA, C Parts Expert at LPS Bossard PVT LTD
    Entry Level Price
    $25 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    5% in Web Analytics Software
  • WordPress is a web publishing content management software used to create a beautiful website or blog. WordPress is CMS software designed for everyone, emphasizing accessibility, performance, security, and ease of use. We ... read more about Wordpress

    Wordpress Reviews

    Amazing Experiencereviewed by: All Elite Stays, Marketing Excutive at All Elite Stays
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    10% in Web Analytics Software
  • Wix

    3.218 ReviewsVerified

    Wix is a leading global software platform for small businesses to operate online with millions of registered users in 190 countries. Create a stunning, professional website for free with Wix website builder. ... read more about Wix

    Wix Reviews

    Poor reviewreviewed by: Dylan Brown
    Entry Level Price
    $2.39 Per Month
    Free Trial
    14 Days
    Pricing Type
    Contact Vendor
    20% in Web Analytics Software
  • HubSpot Marketing Hub software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale. It covers everything you need to launch effective marketing campaigns that make ... read more about HubSpot Marketing Hub

    HubSpot Marketing Hub Reviews

    On a single platform, HubSpot provides various tools for marketing, sales, customer care, and CRMreviewed by: Susan Anderson, Founder & Lead Editor at The Worthy Goods
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    11% in Web Analytics Software
  • Understand your site and app users to better check the performance of your marketing, content, products, and more. Access Google's unique insights and machine learning capabilities to make the most of your ... read more about Google Analytics

    Google Analytics Reviews

    A free choice to startreviewed by: Muhammad Habib, Senior Web Developer at KeyDevs
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    80% in Web Analytics Software
  • Marketing teams manage campaigns across various platforms, websites, or locations. They must monitor performance, gather insights, optimize campaigns, and report results. This process can be tedious and frustrating. The data is often ... read more about Whatagraph

    Whatagraph Reviews

    Easy social media raportsreviewed by: Gintarė Greičiūtė
    Entry Level Price
    Contact vendor
    Free Trial
    7 Days
    Pricing Type
    Contact Vendor
    15% in Web Analytics Software
  • TrackMyHashtag is a Social Media Analytics tool focuses on tracking social media campaigns, collecting data and calculate various analytics and inferences based on the collected data. TrackMyHashtag is currently serving in Twitter ... read more about TrackMyHashtag

    TrackMyHashtag Reviews

    Amazing toolreviewed by: Rachit Singh
    Entry Level Price
    $49 Per Month
    Free Trial
    Available
    Pricing Type
    Flat Rate
    50% in Web Analytics Software
  • Webmaxy Analyzer provides real-time user insights, heatmaps, surveys & polls, funnel view and form analytics. Get access to your users’ journey video and know the features that appeal the most to your ... read more about WebMaxy Analyzer

    WebMaxy Analyzer Reviews

    WebMaxy is the best tool for session recordings and heatmaps, offering powerful analytics and user feedback tools in a single platform.reviewed by: Ivana Lequenne
    Entry Level Price
    $33 Per Month
    Free Trial
    7 Days
    Pricing Type
    Flat Rate
    100% in Web Analytics Software
  • UXtweak

    5.03 ReviewsVerified

    UXtweak is a UX research offering powerful research tools for improving the usability of web sites and apps, from prototypes to production. UXtweak features are: - Unmoderated testing: Usability testing, online, and ... read more about UXtweak

    UXtweak Reviews

    UXtweak is a fantastic software, that works great and is super easy to use. reviewed by: Anonymous
    Entry Level Price
    $150 Per Month
    Free Trial
    Available
    Pricing Type
    Flat Rate
    50% in Web Analytics Software
  • Are you frustrated with complicated analytics and having to watch endless session replays? We created Skippership to help you spot user roadblocks, understand errors, and quickly improve your funnels. Skippership uses advanced ... read more about Skippership

    Skippership Reviews

    Skippership's heatmapsreviewed by: Jason GHF
    Entry Level Price
    Contact vendor
    Free Trial
    Available
    Pricing Type
    Flat Rate
    30% in Web Analytics Software
  • Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing ... read more about Crazy Egg

    Crazy Egg Reviews

    One doesn't need to be a coder. It is easy and intuitive reviewed by: Leszek Dudkiewicz, Head of Marketing at Passport-Photo Online
    Entry Level Price
    $24.00 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    33% in Web Analytics Software
  • Convertize provides specialist conversion rate optimization services (CRO): our objective is to grow your revenue without increasing your Ad spend. We analyse customer behaviour and identify friction points and potential content issues ... read more about Convertize

    Convertize Reviews

    Convertize is designed with a user-friendly interface and clear documentation. reviewed by: Anonymous
    Entry Level Price
    $59 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    50% in Web Analytics Software
  • Brand, track, and share your short links, engage with your users on a different level. Users are aware of the links they're clicking, branded links will increase your brand recognition, inspire trust ... read more about Toinsh

    Toinsh Reviews

    Best free URL Shortener. reviewed by: MANiSH MEENA
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Web Analytics Software
  • Zoho LandingPage is a user-friendly, no-code solution that helps businesses and marketers create engaging post-click experiences for their audiences. This comprehensive landing page builder offers integrated page analytics, seamless app integrations, and ... read more about Zoho LandingPage

    Zoho LandingPage Reviews

    Zoho LandingPage works perfectly and has made my life easy.reviewed by: Anonymous
    Entry Level Price
    $0 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    20% in Web Analytics Software
  • Looker is a complete data platform that offers data analytics and business insights to every department and easily integrates into applications to deliver data directly into the decision-making process. Looker is Google ... read more about Looker

    Looker Reviews

    Really great for visualizing datareviewed by: Arpan Shah , Founder at Intricare Technologies
    Entry Level Price
    Contact vendor
    Free Trial
    Available
    Pricing Type
    Contact Vendor
    25% in Web Analytics Software
  • Smartlook is a qualitative analytics solution for websites and mobile apps helping over 250,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover ... read more about Smartlook

    Smartlook Reviews

    Good tool for checking UXreviewed by: Karlchen Max
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Web Analytics Software
  • Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes. Features include Instant heatmaps, session recordings, powerful ... read more about Microsoft Clarity

    Microsoft Clarity Reviews

    Microsoft Clarity provides in-depth detailed insights for making informed decisions. reviewed by: Anonymous
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in Web Analytics Software
  • Visitor Analytics is an accessible way to understand website analytics. The software is GDPR/CCPA-compliant and offers a straightforward user experience through statistical dashboards, simple visuals, and performance-based comparisons. Visitor Analytics keeps records ... read more about Visitor Analytics

    Visitor Analytics Review

    Advanced & Simplifiedreviewed by: faiz anwar
    Entry Level Price
    $8.29 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    50% in Web Analytics Software
  • Heap Analytics is specifically built for medium to enterprise businesses. Heap automatically captures every user action taken on your site. No IT integration is required it works out of the box. Similar ... read more about Heap

    Heap Review

    HEAP guides our product decisionsreviewed by: James Chia
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Web Analytics Software
  • SharePoint Vitals gives you instant answers to the who, what, when, and where of your SharePoint farms and Office 365 tenants. It tracks and analyzes SharePoint user activity, then gives you the ... read more about SharePoint Vitals

    SharePoint Vitals Review

    Network Solutionsreviewed by: Syed Usman Hashmi, Digital Marketing Executive at PureVPN
    Entry Level Price
    $800 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    33% in Web Analytics Software
  • 19 Digital Builder is a easy-to-use drop and drag website builder platform. Build a website, online store or sales funnel completely visually. It is jam packed with extra services like a built-in ... read more about 19 Digital Builder

    19 Digital Builder Review

    Most recommended Website Builderreviewed by: Manjeet Singh, Digital Marketing Trainer & Consultant. 22+ yrs of Experience. SEO, SEM, SMO, SMM, Website and Motiv at Manjeet Digital
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    33% in Web Analytics Software
  • Leadfeeder shows you the companies visiting your website, how they found you and what they’re interested in. It is a sales intelligence tool that helps companies uncover more about their anonymous website ... read more about LeadFeeder

    LeadFeeder Review

    Leadfeeder gives you creative control over on-site lead generation campaigns including popups, slide-in windows, and gamified spin-to-win wheels, allowing you to construct eye-catching campaignsreviewed by: Richard Lubicky, Founder/CEO at RealPeopleSearch
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    33% in Web Analytics Software
  • ClicData is a leading provider of cloud-based dashboard systems that are designed to improve business efficiency through better reporting. It believes current BI tools are just too complex and static; every company should be able to get the most out of its data in a simple manner. Because the last thing you need is end users fiddling around in your ... read more about ClicData

    Entry Level Price
    $19.00 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    33% in Web Analytics Software
  • SimilarWeb is the pioneer of digital market intelligence, and the standard for understanding the digital world. Our platform provides customers with granular insights about every website and mobile app enabling visibility into digital behavior and letting businesses see what is actually happening with their competitors, their industry and throughout the digital world. 

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    25% in Web Analytics Software
  • AgencyAnalytics is the only client reporting platform built for marketing agencies. Save time, boost revenue and impress your clients with insightful, automated reports and live marketing dashboards that showcase your full marketing impact. AgencyAnalytics includes a full suite of SEO tools and integrates with more than 60 platforms to report on SEO, PPC, call tracking, social media, email marketing, and ... read more about AgencyAnalytics

    Entry Level Price
    $60 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    25% in Web Analytics Software
  • In-depth website and mobile app traffic analytics, user behavior and quality analysis, bot detection and creation of conversion funnels. Finteza analyzes each page, creates a funnel of page events and calculates the conversion rate. From the performance visualization, you can view traffic losses, bounce rates and session duration, as well as combine relevant data for a comprehensive analysis.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in Web Analytics Software
  • This is where tools like Google Analytics becomes extremely limited and cashes in with their GA360 Premium suite. At Matomo, we believe all data should be reported 100% accurately, or else what’s the point?With Matomo, the philosophy around data ownership is simple, you own your data, no one else.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    33% in Web Analytics Software
  • GetSocial is a content analytics platform that helps marketers measure, promote and amplify their best content. We work with over 150.000 websites around the world and have stellar customers such as Adobe, Sky, and WWF.

    Entry Level Price
    $9 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    34% in Web Analytics Software
  • Monitor, compare and optimize all your marketing campaigns in one place. ClickMeter is a web based professional analytic service. Simple to use. Essential to measure and compare results from all your online marketing sources. With ClickMeter you can find the better performing campaigns and focus only on the most efficient.

    Entry Level Price
    $29 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Web Analytics Software
  • Siteimprove's all-in-one software helps you perfect your digital presence and turn it into the asset it was meant to be. Start fixing and improving accessibility, SEO, content quality, security issues, and more today. Today's digital world demands more from all of us. The reality is that manual processes can't sustain a successful website. And without proper visibility into every aspect ... read more about Siteimprove

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Web Analytics Software
  • Track how your key metrics are performing over time by comparing pageviews, sessions, visitors and new visitors for any date range. Spot negative trends so you can react quickly and turn things around and positive trends so you can see the results of your efforts. Monitor how your paid traffic is performing on ad networks such as Google, Facebook and ... read more about Statcounter

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Web Analytics Software
  • Parse.ly is the new measure of content value. Do you work in content marketing, digital media, audience development, corporate communications, or any other role in which your company's content is central to business goals and audience growth? If so, you want a way to win with your content. And Parse.ly can help.

    Entry Level Price
    $500 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    50% in Web Analytics Software
  • At Mixpanel, our mission is to increase the rate of innovation. Through our powerful web analytics platform, companies can analyze how and why their users engage, convert, and retain across their website and other devices. Then use that data to improve the user experience. Over 26,000 companies - including 30% of The Fortune 100 - trust Mixpanel to grow their ... read more about Mixpanel

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    35% in Web Analytics Software

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FeatureiGrowthTracker5.0Semrush4.5Intuit Mailchimp4.3Wordpress4.5Wix3.2HubSpot Marketing Hub4.4Google Analytics4.3Whatagraph5.0
All features (11 features)
Campaign Management
Conversion Tracking
Dashboard
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking
AI Features
Total supportedout of 11 features4/119/113/117/1110/119/117/117/11
Full supportNot supported
Feature scores: supported = 1, not supported = 0

What the matrix tells you

Which Web Analytics Software products lead on features, and where the rest fall short.

Feature-count leaders

Skippership leads with 11 of 11 features supported.

  • Skippership11 / 11
  • Wix10 / 11
  • ClicData10 / 11
  • Matomo10 / 11
  • Angelfish Software10 / 11

Most features (6-10)

Solid all-rounders just behind the leaders - strong picks if a top choice does not fit your budget or stack.

  • Semrush9 / 11
  • HubSpot Marketing Hub9 / 11
  • Crazy Egg9 / 11
  • 19 Digital Builder9 / 11
  • Siteimprove9 / 11

Watch-outs - missing table stakes

These products support the fewest features - confirm they cover your must-haves before shortlisting.

  • Microsoft Clarity2 / 11
  • WebTrends3 / 11
  • Intuit Mailchimp3 / 11
  • SharePoint Vitals4 / 11
  • Smartlook4 / 11