Best Web Analytics Software
Web analytics is concerned with the measurement and analysis of user behavior on a website, and it’s pages. With a variety of internet metrics, organizations can make informed decisions for the betterment of their business. Thankfully, there are web analytics tools that help organizations gauge the necessary parameters.
What is a Web Analytics Tool?
Web analytics software can record, report, and help analyze user behavior across websites and pages. Some of the best web analytics tools come with robust features that can help in the measurement of information such as total user traffic onto a page, the bounce rate, and even conversions and sales.
The advantage of these tools includes the ease of deployment, pin-point measurement, and highlighting critical data points for leveraging decisions.
Choosing the right web analytics solution is often difficult. To ease this, Goodfirms has compiled and published a list of web analytics solutions - one of which could be the right choice for your business.
Make the best of Goodfirms’ list and choose a web analytics software from the list below.
List of Web Analytics Software | Best Web Analytics Tools (63 Software)Filter
- Marketing analytics and social media reporting.
Digital marketing agencies and businesses use Whatagraph to save time and present analytics data in a way their clients and teams can easily understand. Use visual reports to help you track and understand the data behind your website, e-commerce site, and digital campaign performance. Set up automated report delivery to selected email recipients, so everyone is up-to-date with the latest data. Cre... learn more about Whatagraph"Review of Whatagraph"Ignas ŽiūraitisVisit websiteFree Trial7 daysEntry Level PriceContact Vendor
- All-in-one Marketing SEO Tool
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious abo... learn more about Semrush"SEMRush is Great!"Zee MarketingVisit websiteFree Trial7 daysEntry Level Price$119.95 per Month
- Align Marketing, Sales, and Support teams around single view of your customers.
EngageBay is a simple, affordable, all-in-one marketing automation software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails and automate your marketing funnel through marketing automat... learn more about EngageBay"Automate posting at affordable price"Bea Lumayag
- The Best Twitter Tracking Tool
TrackMyHashtag is a Social Media Analytics tool focuses on tracking social media campaigns, collecting data and calculate various analytics and inferences based on the collected data. TrackMyHashtag is currently serving in Twitter domain and possesses one of the biggest repository of Twitter data.... learn more about TrackMyHashtag"Amazing tool"Rachit SinghVisit websiteFree Trial5 daysEntry Level Price$49 per Month
- Simple, powerful & recognizable links.
Brand, track, and share your short links, engage with your users on a different level. Users are aware of the links they're clicking, branded links will increase your brand recognition, inspire trust and increase your click-through rate.... learn more about Toinsh"Best free URL Shortener. "MANiSH MEENA
- BI & Data Visualization Software for Interactive Analytics
Looker is a complete data platform that offers data analytics and business insights to every department and easily integrates into applications to deliver data directly into the decision-making process. ... learn more about Looker"Really great for visualizing data"Arpan Shah , Founder at Intricare TechnologiesVisit websiteFree Trial21 daysEntry Level PriceContact Vendor
- Analyze user behavior in ways never possible before
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 250,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. Analyze user behavior in ways never possible before. Smartlook records users on websites and in iOS & Android apps. With features that allow you to find us... learn more about Smartlook"Nice input for CRO"Céline Gaillard
- Understanding analytics has never been so easy
Visitor Analytics is an accessible way of understanding website analytics. The software is GDPR-compliant and offers a straightforward user experience through statistical dashboards, simple visuals, and performance-based comparisons. Visitor Analytics keeps records of website visitor's location and history, bounce rates, pages performance, conversion rates, URL campaigns, referrers, and other valu... learn more about Visitor Analytics"Advanced & Simplified"faiz anwarVisit websiteFree Trial30 daysEntry Level Price$3.99 per Month
- Make your website better. Instantly.
Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire. A Crazy Egg heatmap lets you collect more than 88% of the data you would using a traditional eye-tracking process. At a fraction of ... learn more about Crazy Egg"Video Review"Tomas Kolafa, Co-Founder at Growth MediaVisit websiteFree Trial30 daysEntry Level Price$24.00 per Month
- Get insights only Google can give
Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions. Understand your site and app users to better check the performance of your marketing, content, products, and more. Access Google's unique insights and machine learning capabilities to make the most of your data. Analytics works with Google's advertising and publishe... learn more about Google Analytics"What a tool for business data compilation"Randle Bowling
- Make better decisions faster.
ClicData is a leading provider of cloud-based dashboard systems that are designed to improve business efficiency through better reporting. It believes current BI tools are just too complex and static; every company should be able to get the most out of its data in a simple manner. Because the last thing you need is end users fiddling around in your data warehouse. ClicData includes hundreds of dir... learn more about ClicDataVisit websiteFree TrialN/AEntry Level Price$19.00 per Month
- Website Traffic Statistics & Market Intelligence
SimilarWeb is the pioneer of digital market intelligence, and the standard for understanding the digital world. Our platform provides customers with granular insights about every website and mobile app enabling visibility into digital behavior and letting businesses see what is actually happening with their competitors, their industry and throughout the digital world. ... learn more about SimilarWeb Pro
- All-In-One Reporting Platform for Agencies.
AgencyAnalytics is an SEO reporting software solution for marketing agencies. It offers mobile apps, custom branded dashboards, multiple third-party analytics integrations, automated reporting, social analytics, backlink monitoring, SEO auditing, PPC keyword tracking, and more. ... learn more about AgencyAnalyticsVisit websiteFree Trial14 daysEntry Level Price$49.00 per Month
- A web analytics revolution has begun ...
This is where tools like Google Analytics becomes extremely limited and cashes in with their GA360 Premium suite. At Matomo, we believe all data should be reported 100% accurately, or else what’s the point?With Matomo, the philosophy around data ownership is simple, you own your data, no one else. ... learn more about Matomo
- All-in-One Inbound Marketing Software.
Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale. It covers everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer.... learn more about HubSpot Marketing HubVisit websiteFree Trial30 daysEntry Level Price$35 per Month
- Generate more leads by seeing who visits your site.
Leadfeeder shows you the companies visiting your website, how they found you and what they’re interested in. It is a sales intelligence tool that helps companies uncover more about their anonymous website visitors so that they can convert promising visitors into sales leads.... learn more about LeadFeeder
- Research tools for improving usability of web sites and web apps.
UXtweak is a UX research offering powerful research tools for improving the usability of web sites and apps, from prototypes to production. UXtweak features are: - Unmoderated testing: Usability testing, online, and easier than ever. In online task-driven studies, collect feedback, observe how your users interact with your web site or app (or web-based prototype), and discover usability issues.... learn more about UXtweakVisit websiteFree Trial5 daysEntry Level Price$150 per Month
- Get the most from your Links
Monitor, compare and optimize all your marketing campaigns in one place. ClickMeter is a web based professional analytic service. Simple to use. Essential to measure and compare results from all your online marketing sources. With ClickMeter you can find the better performing campaigns and focus only on the most efficient.... learn more about ClickMeterVisit websiteFree TrialN/AEntry Level Price$29 per Month
- Optimize Your Website From a Single Platform
Siteimprove's all-in-one software helps you perfect your digital presence and turn it into the asset it was meant to be. Start fixing and improving accessibility, SEO, content quality, security issues, and more today. Today's digital world demands more from all of us. The reality is that manual processes can't sustain a successful website. And without proper visibility into every aspect of your di... learn more about Siteimprove
- Understand your visitors the easy way.
Track how your key metrics are performing over time by comparing pageviews, sessions, visitors and new visitors for any date range. Spot negative trends so you can react quickly and turn things around and positive trends so you can see the results of your efforts. Monitor how your paid traffic is performing on ad networks such as Google, Facebook and Twitter. Detect click fraud and see how much of... learn more about Statcounter
- Make your content perform better. Instantly.
Parse.ly is the new measure of content value. Do you work in content marketing, digital media, audience development, corporate communications, or any other role in which your company's content is central to business goals and audience growth? If so, you want a way to win with your content. And Parse.ly can help. ... learn more about Parse.lyVisit websiteFree Trial30 daysEntry Level Price$500 per Month
- The most powerful product analytics
At Mixpanel, our mission is to increase the rate of innovation. Through our powerful web analytics platform, companies can analyze how and why their users engage, convert, and retain across their website and other devices. Then use that data to improve the user experience. Over 26,000 companies - including 30% of The Fortune 100 - trust Mixpanel to grow their business. Mixpanel is headquartered in... learn more about Mixpanel
- Accelerate Growth by Delivering Optimized Digital Experiences
Accelerate Growth by Delivering Optimized Digital Experiences. The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement - across the entire customer journey. ... learn more about VWO InsightsVisit websiteFree Trial30 daysEntry Level Price$169 per Month
- Data can come from anywhere. Insights come from Adobe.
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help. ... learn more about Adobe Analytics
- #1 Product Intelligence
Amplitude is a leading web and mobile analytics solution with cross-platform user journey tracking, user behavior analysis and segmentation capabilities. Go beyond metrics like pageviews and clicks. See every path users take in a single view and zoom in to understand the context and intent behind their actions. Answer complex product questions like, which activities keep users coming back? What is... learn more about Amplitude
- A Smarter Approach to Product
Heap Analytics is specifically built for medium to enterprise businesses. Heap automatically captures every user action taken on your site. No IT integration is required it works out of the box. Similar tools, including Mixpanel and Google Analytics, require integration and continued maintenance to track user interactions. ... learn more about Heap
- THE CROSS-DEVICE AND PREDICTIVE ANALYTICS SOLUTION
One of the world’s major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels. AT Internet’s expertise extends from collecting raw data to processing it in real time and delivering it for analysis and the sharing of insights. Applications in AT Internet’s Analytics Suite provide reliable, con... learn more about AT InternetVisit websiteFree Trial30 daysEntry Level PriceContact Vendor
- The fast & visual way to understand your users
Hotjar is the fast & visual way to understand your users. Hotjar is everything your team needs to get instant visual feedback, see how people are really using your site and uncover insights to make the right changes. ... learn more about HotjarVisit websiteFree Trial15 daysEntry Level Price$89 per Month
- ADVANCED BEHAVIORAL WEB ANALYTICS
The best tool for product and marketing teams – accelerate website growth today with Kissmetrics. Move past unreliable session-based analytics like GA into advanced user-based insights. Great product, great service, great price. Let us show you how today! ... learn more about KissmetricsVisit websiteFree TrialN/AEntry Level Price$299 per Month
- Digital Experience Intelligence platform
Quantum Metric is the Digital Experience Intelligence platform, driving unparalleled visibility into every customer interaction across all devices and delivering faster data-driven decisions. Performance and security are the foundation of Quantum Metric, enabling customers to gain real-time user insights securely and at scale. ... learn more about Quantum Metric
- Measure content usage, engagement, and team collaboration.
For more than 20 years, Webtrends has helped companies make sense of their customer data to drive digital marketing success. By combining innovative technology with our team of trusted and creative advisors, our solutions are designed to provide actionable insights, increase customer engagement and boost revenue. We partner with companies at all levels of digital maturity and offer solutions in me... learn more about WebTrends
- Smarter Automation and In-App Messaging, powered by GoSquared's real-time User Analytics.
The all-in-one platform for your business to understand and convert more of your web traffic. View real time web analytics of your website visitors, capture and qualify leads with intelligent live chat, and use the unique real time Customer Data Hub to view, manage and segment leads and users. ... learn more about GoSquared
- We help your teams solve digital experience challenges
Customer experience analytics platform that helps businesses of all sizes track visitors' browsing behavior, attributes and more using advanced filtering, segmentation, heat maps and other tools. ... learn more about Clicktale
- End-to-end Customer Journey Analytics
Woopra is redefining how companies understand, analyze, engage and retain their customers. By consolidating an organization’s siloed data within a singular hub - Woopra delivers a holistic, real-time, behavioral view of every prospect and visitor. Translating data-driven intelligence into complete profiles for every customer enables brands to create a more intuitive experience and unparalleled... learn more about Woopra
- Made to measure.
Chartbeat is a suite of content analytics tools for publishers that lets you easily track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team. ... learn more about Chartbeat
- Real Time Web Analytics
1,250,120 web sites depend on Clicky to monitor, analyze, and react to their traffic in real time. Clicky is a great tool for tracking user behavior on a website. Clicky helps users move website from data to insights to action. It is highly recommended for making data-driven decisions. ... learn more about Clicky
- Digital Analytics Software
With Angelfish, we’ve bunded all of our experience, best practices, overlooked feature requests, and homegrown utilities into an on-premise analytics software product. Angelfish is scalable, easy to administer, easy to use, feature-rich, customizable, and has a regular development schedule. Angelfish provides full details about visitors to any of your websites: external sites, Intranets, web app... learn more about Angelfish SoftwareVisit websiteFree Trial30 daysEntry Level Price$1295 per Year
- WEB ANALYTICS SOLUTIONS
Logaholic provides a powerful web analytics solution that delivers reliable, objective information about the performance of your web site content, traffic and marketing. Logaholic provides useful insights that will help you improve your site ROI today. ... learn more about Logaholic
- FullStory tells you everything you need to know about your digital experience.
FullStory offers digital experience analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools—all while integrating with leading software-as-a-service (SaaS) products. ... learn more about FullStory
- The Original All-in-One Conversion Optimization Suite.
Take a peek behind the digital curtain with Lucky Orange to see how your visitors use your site and turn them into customers and clients. Nearly 60,000 websites utilize Lucky Orange’s complete conversion optimization package to help turn more visitors into customers. This comprehensive package includes dynamic heatmaps, real-time visitor recordings, digital dashboard, interactive chat, daily ema... learn more about Lucky OrangeVisit websiteFree Trial7 daysEntry Level Price$10 per Month
- Ingenious web analysis without opt-in obligation
Ingenious web analysis without opt-in obligation. Checked without consent, as GDPR-compliant by design & cookie-less by default. With the standard configuration from etracker, you can completely do without cookie notifications, provided that no other unnecessary cookies are used. etracker Analytics Cookie-less enables session tracking without consent. The interactive dashboard shows you the most i... learn more about eTrackerVisit websiteFree Trial30 daysEntry Level PriceContact Vendor
- An Enterprise-Ready Digital Intelligence Platform
FoxMetrics collects, enriches and delivers real-time granular data from your website and applications into a data warehouse that you and your team fully control. Collect data from all your digital platforms including your web analytics data from your website. ... learn more about FoxMetricsVisit websiteFree Trial14 daysEntry Level Price$450 per Month
- Website Analytics
Vishlesan is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online. ... learn more about Vishlesan
- Take control of your ad spend
BetterMetrics is your platform for staying in control of your marketing spend. You will always have a live overview of how much you have spend, where you spend it and how much it contributed to your marketing goals. ... learn more about BetterMetricsVisit websiteFree TrialN/AEntry Level Price$49 per Month
- We have complete and easy solutions for even your most difficult IT management problems
ManageEngine crafts comprehensive IT management software with a focus on making your job easier. Our 90+ products and free tools cover everything your IT needs, at prices you can afford. Analytics Plus is an on-premise business intelligence and IT analytics software that lets you create rich visualizations and interactive dashboards. Powerful cross-data analytics and data blending allows you to co... learn more about ManageEngine Analytics Plus
- Revolutionize Your Content Promotion
Boosterberg is an efficient marketing automation solution for small to large businesses, publishers, bloggers, and everybody who wants to save time=money. Boosterberg’s perceptive algorithm saves companies and individuals up to 90% of the time spent on manual boosting. Set your goals, whether you want higher conversions, higher traffic, interaction, or reach, and let intelligent algorithms give ... learn more about BoosterbergVisit websiteFree Trial31 daysEntry Level Price$39 per Month
- One platform for all your social analytics
Vaizle is a competitive social media analytics tool for startups and enterprises who need actionable social media insights. It allows marketers to improve their social media performance by identifying gaps and opportunities. Get your social media data interpreted into actionable tips that you can use daily to improve your social media performance. Vaizle will give you daily insights across mult... learn more about Vaizle