Best Web Analytics Software

Web analytics is concerned with the measurement and analysis of user behavior on a website, and it’s pages. With a variety of internet metrics, organizations can make informed decisions for the betterment of their business. Thankfully, there are web analytics tools that help organizations gauge the necessary parameters. 

What is a Web Analytics Tool? 

Web analytics software can record, report, and help analyze user behavior across websites and pages. Some of the best web analytics tools come with robust features that can help in the measurement of information such as total user traffic onto a page, the bounce rate, and even conversions and sales. 

The advantage of these tools includes the ease of deployment, pin-point measurement, and highlighting critical data points for leveraging decisions. 

Choosing the right web analytics solution is often difficult. To ease this, Goodfirms has compiled and published a list of web analytics solutions - one of which could be the right choice for your business.

Make the best of Goodfirms’ list and choose a web analytics software from the list below.

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List of Web Analytics Software | Best Web Analytics Tools

  • 1. Whatagraph

    Automate the way you create and deliver marketing reports
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    Whatagraph lets marketing agencies and in-house marketing teams create beautiful reports in minutes instead of hours. Automatically pull data from 40+ different sources to your reports and never worry about manually creating and sending a report. 🚀All you need to do is connect your account to Whatagraph – we’ll gather the performance data and transfer it to our platform. The data-pulling... learn more about Whatagraph

    "Cross-channel reports and amazing customer service"
    Mindaugas Skurvydas
    Entry Level Price
    Contact Vendor
    Free Trial
    7 Days
    25%

    Category Focus

    Web Analytics Software
  • 2. Semrush

    All-in-one Marketing SEO Tool
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    Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about ... learn more about Semrush

    "Great all-in-one SEO and PPC tool for a digital marketing specialist"
    Jenny Art
    Entry Level Price
    $119.95 Per Month
    Free Trial
    7 Days
    15%

    Category Focus

    Web Analytics Software
  • 3. HubSpot Marketing Hub

    All-in-One Inbound Marketing Software.
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    HubSpot Marketing Hub software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale. It covers everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer.... learn more about HubSpot Marketing Hub

    "Hubspot has been a very helpful tool for our business"
    Liz Y
    Entry Level Price
    Free version
    Free Trial
    Available
    14%

    Category Focus

    Web Analytics Software
  • 4. TrackMyHashtag

    The Best Twitter Tracking Tool
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    TrackMyHashtag is a Social Media Analytics tool focuses on tracking social media campaigns, collecting data and calculate various analytics and inferences based on the collected data. TrackMyHashtag is currently serving in Twitter domain and possesses one of the biggest repository of Twitter data.... learn more about TrackMyHashtag

    "Perfect Twitter analytics tool"
    Bowin Poe
    Entry Level Price
    $49 Per Month
    Free Trial
    Available
    50%

    Category Focus

    Web Analytics Software
  • 5. Google Analytics

    Get insights only Google can give
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    Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions. Understand your site and app users to better check the performance of your marketing, content, products, and more. Access Google's unique insights and machine learning capabilities to make the most of your data. Analytics works with Google's advertising and publishe... learn more about Google Analytics

    "Intelligence unlimited"
    Xavier Vitte
    Entry Level Price
    Free version
    Free Trial
    Available
    100%

    Category Focus

    Web Analytics Software
  • 6. Toinsh

    Simple, powerful & recognizable links.
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    Brand, track, and share your short links, engage with your users on a different level. Users are aware of the links they're clicking, branded links will increase your brand recognition, inspire trust and increase your click-through rate.... learn more about Toinsh

    "Best free URL Shortener. "
    MANiSH MEENA
    Entry Level Price
    Free version
    Free Trial
    Available
    100%

    Category Focus

    Web Analytics Software
  • 7. Looker

    BI & Data Visualization Software for Interactive Analytics
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    Looker is a complete data platform that offers data analytics and business insights to every department and easily integrates into applications to deliver data directly into the decision-making process. ... learn more about Looker

    "Really great for visualizing data"
    Arpan Shah , Founder at Intricare Technologies
    Entry Level Price
    Contact Vendor
    Free Trial
    Available
    25%

    Category Focus

    Web Analytics Software
  • 8. Crazy Egg

    Make your website better. Instantly.
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    Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire. A Crazy Egg heatmap lets you collect more than 88% of the data you would using a traditional eye-tracking process. At a fraction of ... learn more about Crazy Egg

    "One doesn't need to be a coder. It is easy and intuitive "
    Leszek Dudkiewicz, Head of Marketing at Passport-Photo Online
    Entry Level Price
    $24.00 Per Month
    Free Trial
    30 Days
    33%

    Category Focus

    Web Analytics Software
  • 9. Smartlook

    Analyze user behavior in ways never possible before
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    Smartlook is a qualitative analytics solution for websites and mobile apps helping over 250,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. Analyze user behavior in ways never possible before. Smartlook records users on websites and in iOS & Android apps. With features that allow you to find us... learn more about Smartlook

    "Nice input for CRO"
    Céline Gaillard
    Entry Level Price
    Free version
    Free Trial
    Available
    100%

    Category Focus

    Web Analytics Software
  • 10. Visitor Analytics

    High-performing, all-in-one analytics app
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    Visitor Analytics is an accessible way to understand website analytics. The software is GDPR/CCPA-compliant and offers a straightforward user experience through statistical dashboards, simple visuals, and performance-based comparisons. Visitor Analytics keeps records of website visitor's location and history, bounce rates, pages performance, conversion rates, URL campaigns, referrers, and other va... learn more about Visitor Analytics

    "Advanced & Simplified"
    faiz anwar
    Entry Level Price
    $8.29 Per Month
    Free Trial
    30 Days
    50%

    Category Focus

    Web Analytics Software
  • 11. Heap

    A Smarter Approach to Product
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    Heap Analytics is specifically built for medium to enterprise businesses. Heap automatically captures every user action taken on your site. No IT integration is required it works out of the box. Similar tools, including Mixpanel and Google Analytics, require integration and continued maintenance to track user interactions. ... learn more about Heap

    "HEAP guides our product decisions"
    James Chia
    Entry Level Price
    Free version
    Free Trial
    Available
    100%

    Category Focus

    Web Analytics Software
  • 12. SharePoint Vitals

    SharePoint analytics the easy way.
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    SharePoint Vitals gives you instant answers to the who, what, when, and where of your SharePoint farms and Office 365 tenants. It tracks and analyzes SharePoint user activity, then gives you the insights you need to optimize your environments better. ... learn more about SharePoint Vitals

    "Network Solutions"
    Syed Usman Hashmi, Digital Marketing Executive at PureVPN
    Entry Level Price
    $800 Per Month
    Free Trial
    14 Days
    33%

    Category Focus

    Web Analytics Software
  • 13. LeadFeeder

    Generate more leads by seeing who visits your site.
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    Leadfeeder shows you the companies visiting your website, how they found you and what they’re interested in. It is a sales intelligence tool that helps companies uncover more about their anonymous website visitors so that they can convert promising visitors into sales leads.... learn more about LeadFeeder

    "Leadfeeder gives you creative control over on-site lead generation campaigns including popups, slide-in windows, and gamified spin-to-win wheels, allowing you to construct eye-catching campaigns"
    Richard Lubicky, Founder/CEO at RealPeopleSearch
    Entry Level Price
    Free version
    Free Trial
    Available
    33%

    Category Focus

    Web Analytics Software
  • 14. Convertize

    Leverage Psychology to Improve Conversion & Customer Journey
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    Convertize provides specialist conversion rate optimization services (CRO): our objective is to grow your revenue without increasing your Ad spend. We analyse customer behaviour and identify friction points and potential content issues (selling proposition, landing pages, Google or Facebook Ad copy) in order to fix them and align them with your customers' expectations. ... learn more about Convertize

    "Convertize's hybrid statistics technique yields extremely dependable results with higher statistical confidence."
    Shiv Gupta, CEO at Incrementors Inbound Marketing
    Entry Level Price
    $59 Per Month
    Free Trial
    14 Days
    50%

    Category Focus

    Web Analytics Software
  • 15. ClicData

    Make better decisions faster.
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    ClicData is a leading provider of cloud-based dashboard systems that are designed to improve business efficiency through better reporting. It believes current BI tools are just too complex and static; every company should be able to get the most out of its data in a simple manner. Because the last thing you need is end users fiddling around in your data warehouse. ClicData includes hundreds of dir... learn more about ClicData

    Entry Level Price
    $19.00 Per Month
    Free Trial
    N/A
    33%

    Category Focus

    Web Analytics Software
  • 16. SimilarWeb Pro

    Website Traffic Statistics & Market Intelligence
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    SimilarWeb is the pioneer of digital market intelligence, and the standard for understanding the digital world. Our platform provides customers with granular insights about every website and mobile app enabling visibility into digital behavior and letting businesses see what is actually happening with their competitors, their industry and throughout the digital world.  ... learn more about SimilarWeb Pro

    Entry Level Price
    Free version
    Free Trial
    Available
    33%

    Category Focus

    Web Analytics Software
  • 17. AgencyAnalytics

    Automated Client Reporting for Marketing Agencies
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    AgencyAnalytics is the only client reporting platform built for marketing agencies. Save time, boost revenue and impress your clients with insightful, automated reports and live marketing dashboards that showcase your full marketing impact. AgencyAnalytics includes a full suite of SEO tools and integrates with more than 60 platforms to report on SEO, PPC, call tracking, social media, email mark... learn more about AgencyAnalytics

    Entry Level Price
    $60 Per Month
    Free Trial
    14 Days
    50%

    Category Focus

    Web Analytics Software
  • 18. Matomo

    A web analytics revolution has begun ...
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    This is where tools like Google Analytics becomes extremely limited and cashes in with their GA360 Premium suite. At Matomo, we believe all data should be reported 100% accurately, or else what’s the point?With Matomo, the philosophy around data ownership is simple, you own your data, no one else. ... learn more about Matomo

    Entry Level Price
    Free version
    Free Trial
    Available
    33%

    Category Focus

    Web Analytics Software
  • 19. GetSocial

    Track dark social & automate the social distribution of your most viral content
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    GetSocial is a content analytics platform that helps marketers measure, promote and amplify their best content. We work with over 150.000 websites around the world and have stellar customers such as Adobe, Sky, and WWF. ... learn more about GetSocial

    Entry Level Price
    $9 Per Month
    Free Trial
    14 Days
    34%

    Category Focus

    Web Analytics Software
  • 20. UXtweak

    Research tools for improving usability of web sites and web apps.
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    UXtweak is a UX research offering powerful research tools for improving the usability of web sites and apps, from prototypes to production. UXtweak features are: - Unmoderated testing: Usability testing, online, and easier than ever. In online task-driven studies, collect feedback, observe how your users interact with your web site or app (or web-based prototype), and discover usability issues.... learn more about UXtweak

    Entry Level Price
    $150 Per Month
    Free Trial
    Available
    50%

    Category Focus

    Web Analytics Software
  • 21. ClickMeter

    Get the most from your Links
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    Monitor, compare and optimize all your marketing campaigns in one place. ClickMeter is a web based professional analytic service. Simple to use. Essential to measure and compare results from all your online marketing sources. With ClickMeter you can find the better performing campaigns and focus only on the most efficient.... learn more about ClickMeter

    Entry Level Price
    $29 Per Month
    Free Trial
    N/A
    100%

    Category Focus

    Web Analytics Software
  • 22. Siteimprove

    Optimize Your Website From a Single Platform
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    Siteimprove's all-in-one software helps you perfect your digital presence and turn it into the asset it was meant to be. Start fixing and improving accessibility, SEO, content quality, security issues, and more today. Today's digital world demands more from all of us. The reality is that manual processes can't sustain a successful website. And without proper visibility into every aspect of your di... learn more about Siteimprove

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Web Analytics Software
  • 23. Statcounter

    Understand your visitors the easy way.
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    Track how your key metrics are performing over time by comparing pageviews, sessions, visitors and new visitors for any date range. Spot negative trends so you can react quickly and turn things around and positive trends so you can see the results of your efforts. Monitor how your paid traffic is performing on ad networks such as Google, Facebook and Twitter. Detect click fraud and see how much of... learn more about Statcounter

    Entry Level Price
    Free version
    Free Trial
    Available
    100%

    Category Focus

    Web Analytics Software
  • 24. Parse.ly

    Make your content perform better. Instantly.
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    Parse.ly is the new measure of content value. Do you work in content marketing, digital media, audience development, corporate communications, or any other role in which your company's content is central to business goals and audience growth? If so, you want a way to win with your content. And Parse.ly can help. ... learn more about Parse.ly

    Entry Level Price
    $500 Per Month
    Free Trial
    30 Days
    50%

    Category Focus

    Web Analytics Software
  • 25. Mixpanel

    The most powerful product analytics
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    At Mixpanel, our mission is to increase the rate of innovation. Through our powerful web analytics platform, companies can analyze how and why their users engage, convert, and retain across their website and other devices. Then use that data to improve the user experience. Over 26,000 companies - including 30% of The Fortune 100 - trust Mixpanel to grow their business. Mixpanel is headquartered in... learn more about Mixpanel

    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    Web Analytics Software
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