Best Web Analytics Software

Web Analytics Software

Web analytics is concerned with the measurement and analysis of user behavior on a website, and it’s pages. With a variety of internet metrics, organizations can make informed decisions for the betterment of their business. Thankfully, there are web analytics tools that help organizations gauge the necessary parameters. 

What is a Web Analytics Tool? 

Web analytics software can record, report, and help analyze user behavior across websites and pages. Some of the best web analytics tools come with robust features that can help in the measurement of information such as total user traffic onto a page, the bounce rate, and even conversions and sales. 

The advantage of these tools includes the ease of deployment, pin-point measurement, and highlighting critical data points for leveraging decisions. 

Choosing the right web analytics solution is often difficult. To ease this, Goodfirms has compiled and published a list of web analytics solutions - one of which could be the right choice for your business.

Make the best of Goodfirms’ list and choose a web analytics software from the list below.

List of Web Analytics Software | Best Web Analytics Tools (63 Software)

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  • Whatagraph

    Marketing analytics and social media reporting.

    Digital marketing agencies and businesses use Whatagraph to save time and present analytics data in a way their clients and teams can easily understand. Use visual reports to help you track and understand the data behind your website, e-commerce site, and digital campaign performance. Set up automated report delivery to selected email recipients, so everyone is up-to-date with the latest data. Cre... learn more about Whatagraph

    "Review of Whatagraph"
    Ignas Žiūraitis
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    Free Trial
    7 days
    Entry Level Price
    Contact Vendor
  • Semrush

    All-in-one Marketing SEO Tool

    Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious abo... learn more about Semrush

    "SEMRush is Great!"
    Zee Marketing
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    Free Trial
    7 days
    Entry Level Price
    $119.95 per Month
  • EngageBay

    Align Marketing, Sales, and Support teams around single view of your customers.

    EngageBay is a simple, affordable, all-in-one marketing automation software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails and automate your marketing funnel through marketing automat... learn more about EngageBay

    "Automate posting at affordable price"
    Bea Lumayag
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    Free Trial
    Available
    Entry Level Price
    Free version
  • TrackMyHashtag

    The Best Twitter Tracking Tool

    TrackMyHashtag is a Social Media Analytics tool focuses on tracking social media campaigns, collecting data and calculate various analytics and inferences based on the collected data. TrackMyHashtag is currently serving in Twitter domain and possesses one of the biggest repository of Twitter data.... learn more about TrackMyHashtag

    "Amazing tool"
    Rachit Singh
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    Free Trial
    5 days
    Entry Level Price
    $49 per Month
  • Toinsh

    Simple, powerful & recognizable links.

    Brand, track, and share your short links, engage with your users on a different level. Users are aware of the links they're clicking, branded links will increase your brand recognition, inspire trust and increase your click-through rate.... learn more about Toinsh

    "Best free URL Shortener. "
    MANiSH MEENA
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    Free Trial
    Available
    Entry Level Price
    Free version
  • Looker

    BI & Data Visualization Software for Interactive Analytics

    Looker is a complete data platform that offers data analytics and business insights to every department and easily integrates into applications to deliver data directly into the decision-making process. ... learn more about Looker

    "Really great for visualizing data"
    Arpan Shah , Founder at Intricare Technologies
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    Free Trial
    21 days
    Entry Level Price
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  • Smartlook

    Analyze user behavior in ways never possible before

    Smartlook is a qualitative analytics solution for websites and mobile apps helping over 250,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. Analyze user behavior in ways never possible before. Smartlook records users on websites and in iOS & Android apps. With features that allow you to find us... learn more about Smartlook

    "Nice input for CRO"
    Céline Gaillard
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    Free Trial
    Available
    Entry Level Price
    Free version
  • Visitor Analytics

    Understanding analytics has never been so easy

    Visitor Analytics is an accessible way of understanding website analytics. The software is GDPR-compliant and offers a straightforward user experience through statistical dashboards, simple visuals, and performance-based comparisons. Visitor Analytics keeps records of website visitor's location and history, bounce rates, pages performance, conversion rates, URL campaigns, referrers, and other valu... learn more about Visitor Analytics

    "Advanced & Simplified"
    faiz anwar
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    Free Trial
    30 days
    Entry Level Price
    $3.99 per Month
  • Crazy Egg

    Make your website better. Instantly.

    Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire. A Crazy Egg heatmap lets you collect more than 88% of the data you would using a traditional eye-tracking process. At a fraction of ... learn more about Crazy Egg

    "Video Review"
    Tomas Kolafa, Co-Founder at Growth Media
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    Free Trial
    30 days
    Entry Level Price
    $24.00 per Month
  • Google Analytics

    Get insights only Google can give

    Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions. Understand your site and app users to better check the performance of your marketing, content, products, and more. Access Google's unique insights and machine learning capabilities to make the most of your data. Analytics works with Google's advertising and publishe... learn more about Google Analytics

    "What a tool for business data compilation"
    Randle Bowling
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    Free Trial
    Available
    Entry Level Price
    Free version
  • SharePoint Vitals

    SharePoint analytics the easy way.

    SharePoint Vitals gives you instant answers to the who, what, when, and where of your SharePoint farms and Office 365 tenants. It tracks and analyzes SharePoint user activity, then gives you the insights you need to optimize your environments better. ... learn more about SharePoint Vitals

    "Network Solutions"
    Syed Usman Hashmi, Digital Marketing Executive at PureVPN
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    Free Trial
    14 days
    Entry Level Price
    $800 per Month
  • ClicData

    Make better decisions faster.

    ClicData is a leading provider of cloud-based dashboard systems that are designed to improve business efficiency through better reporting. It believes current BI tools are just too complex and static; every company should be able to get the most out of its data in a simple manner. Because the last thing you need is end users fiddling around in your data warehouse. ClicData includes hundreds of dir... learn more about ClicData

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    Free Trial
    N/A
    Entry Level Price
    $19.00 per Month
  • SimilarWeb Pro

    Website Traffic Statistics & Market Intelligence

    SimilarWeb is the pioneer of digital market intelligence, and the standard for understanding the digital world. Our platform provides customers with granular insights about every website and mobile app enabling visibility into digital behavior and letting businesses see what is actually happening with their competitors, their industry and throughout the digital world.  ... learn more about SimilarWeb Pro

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    Free Trial
    Available
    Entry Level Price
    Free version
  • AgencyAnalytics

    All-In-One Reporting Platform for Agencies.

    AgencyAnalytics is an SEO reporting software solution for marketing agencies. It offers mobile apps, custom branded dashboards, multiple third-party analytics integrations, automated reporting, social analytics, backlink monitoring, SEO auditing, PPC keyword tracking, and more. ... learn more about AgencyAnalytics

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    Free Trial
    14 days
    Entry Level Price
    $49.00 per Month
  • Matomo

    A web analytics revolution has begun ...

    This is where tools like Google Analytics becomes extremely limited and cashes in with their GA360 Premium suite. At Matomo, we believe all data should be reported 100% accurately, or else what’s the point?With Matomo, the philosophy around data ownership is simple, you own your data, no one else. ... learn more about Matomo

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    Free Trial
    Available
    Entry Level Price
    Free version
  • HubSpot Marketing Hub

    All-in-One Inbound Marketing Software.

    Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale. It covers everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer.... learn more about HubSpot Marketing Hub

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    Free Trial
    30 days
    Entry Level Price
    $35 per Month
  • LeadFeeder

    Generate more leads by seeing who visits your site.

    Leadfeeder shows you the companies visiting your website, how they found you and what they’re interested in. It is a sales intelligence tool that helps companies uncover more about their anonymous website visitors so that they can convert promising visitors into sales leads.... learn more about LeadFeeder

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    Free Trial
    Available
    Entry Level Price
    Free version
  • GetSocial

    Track dark social & automate the social distribution of your most viral content

    GetSocial is a content analytics platform that helps marketers measure, promote and amplify their best content. We work with over 150.000 websites around the world and have stellar customers such as Adobe, Sky, and WWF. ... learn more about GetSocial

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    Free Trial
    7 days
    Entry Level Price
    $9 per Month
  • UXtweak

    Research tools for improving usability of web sites and web apps.

    UXtweak is a UX research offering powerful research tools for improving the usability of web sites and apps, from prototypes to production. UXtweak features are: - Unmoderated testing: Usability testing, online, and easier than ever. In online task-driven studies, collect feedback, observe how your users interact with your web site or app (or web-based prototype), and discover usability issues.... learn more about UXtweak

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    Free Trial
    5 days
    Entry Level Price
    $150 per Month
  • ClickMeter

    Get the most from your Links

    Monitor, compare and optimize all your marketing campaigns in one place. ClickMeter is a web based professional analytic service. Simple to use. Essential to measure and compare results from all your online marketing sources. With ClickMeter you can find the better performing campaigns and focus only on the most efficient.... learn more about ClickMeter

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    Free Trial
    N/A
    Entry Level Price
    $29 per Month
  • Siteimprove

    Optimize Your Website From a Single Platform

    Siteimprove's all-in-one software helps you perfect your digital presence and turn it into the asset it was meant to be. Start fixing and improving accessibility, SEO, content quality, security issues, and more today. Today's digital world demands more from all of us. The reality is that manual processes can't sustain a successful website. And without proper visibility into every aspect of your di... learn more about Siteimprove

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    Free Trial
    N/A
    Entry Level Price
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  • Statcounter

    Understand your visitors the easy way.

    Track how your key metrics are performing over time by comparing pageviews, sessions, visitors and new visitors for any date range. Spot negative trends so you can react quickly and turn things around and positive trends so you can see the results of your efforts. Monitor how your paid traffic is performing on ad networks such as Google, Facebook and Twitter. Detect click fraud and see how much of... learn more about Statcounter

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    Free Trial
    Available
    Entry Level Price
    Free version
  • Parse.ly

    Make your content perform better. Instantly.

    Parse.ly is the new measure of content value. Do you work in content marketing, digital media, audience development, corporate communications, or any other role in which your company's content is central to business goals and audience growth? If so, you want a way to win with your content. And Parse.ly can help. ... learn more about Parse.ly

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    Free Trial
    30 days
    Entry Level Price
    $500 per Month
  • Mixpanel

    The most powerful product analytics

    At Mixpanel, our mission is to increase the rate of innovation. Through our powerful web analytics platform, companies can analyze how and why their users engage, convert, and retain across their website and other devices. Then use that data to improve the user experience. Over 26,000 companies - including 30% of The Fortune 100 - trust Mixpanel to grow their business. Mixpanel is headquartered in... learn more about Mixpanel

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    Free Trial
    Available
    Entry Level Price
    Free version
  • VWO Insights

    Accelerate Growth by Delivering Optimized Digital Experiences

    Accelerate Growth by Delivering Optimized Digital Experiences. The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement - across the entire customer journey. ... learn more about VWO Insights

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    Free Trial
    30 days
    Entry Level Price
    $169 per Month
  • Adobe Analytics

    Data can come from anywhere. Insights come from Adobe.

    It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help. ... learn more about Adobe Analytics

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    Free Trial
    N/A
    Entry Level Price
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  • Amplitude

    #1 Product Intelligence

    Amplitude is a leading web and mobile analytics solution with cross-platform user journey tracking, user behavior analysis and segmentation capabilities. Go beyond metrics like pageviews and clicks. See every path users take in a single view and zoom in to understand the context and intent behind their actions. Answer complex product questions like, which activities keep users coming back? What is... learn more about Amplitude

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    Free Trial
    Available
    Entry Level Price
    Free version
  • Heap

    A Smarter Approach to Product

    Heap Analytics is specifically built for medium to enterprise businesses. Heap automatically captures every user action taken on your site. No IT integration is required it works out of the box. Similar tools, including Mixpanel and Google Analytics, require integration and continued maintenance to track user interactions. ... learn more about Heap

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    Free Trial
    Available
    Entry Level Price
    Free version
  • AT Internet

    THE CROSS-DEVICE AND PREDICTIVE ANALYTICS SOLUTION

    One of the world’s major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels. AT Internet’s expertise extends from collecting raw data to processing it in real time and delivering it for analysis and the sharing of insights. Applications in AT Internet’s Analytics Suite provide reliable, con... learn more about AT Internet

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    Free Trial
    30 days
    Entry Level Price
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  • Hotjar

    The fast & visual way to understand your users

    Hotjar is the fast & visual way to understand your users. Hotjar is everything your team needs to get instant visual feedback, see how people are really using your site and uncover insights to make the right changes. ... learn more about Hotjar

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    Free Trial
    15 days
    Entry Level Price
    $89 per Month
  • Kissmetrics

    ADVANCED BEHAVIORAL WEB ANALYTICS

    The best tool for product and marketing teams – accelerate website growth today with Kissmetrics. Move past unreliable session-based analytics like GA into advanced user-based insights. Great product, great service, great price. Let us show you how today! ... learn more about Kissmetrics

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    Free Trial
    N/A
    Entry Level Price
    $299 per Month
  • Quantum Metric

    Digital Experience Intelligence platform

    Quantum Metric is the Digital Experience Intelligence platform, driving unparalleled visibility into every customer interaction across all devices and delivering faster data-driven decisions. Performance and security are the foundation of Quantum Metric, enabling customers to gain real-time user insights securely and at scale. ... learn more about Quantum Metric

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    Free Trial
    N/A
    Entry Level Price
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  • WebTrends

    Measure content usage, engagement, and team collaboration.

    For more than 20 years, Webtrends has helped companies make sense of their customer data to drive digital marketing success. By combining innovative technology with our team of trusted and creative advisors, our solutions are designed to provide actionable insights, increase customer engagement and boost revenue. We partner with companies at all levels of digital maturity and offer solutions in me... learn more about WebTrends

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    N/A
    Entry Level Price
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  • GoSquared

    Smarter Automation and In-App Messaging, powered by GoSquared's real-time User Analytics.

    The all-in-one platform for your business to understand and convert more of your web traffic. View real time web analytics of your website visitors, capture and qualify leads with intelligent live chat, and use the unique real time Customer Data Hub to view, manage and segment leads and users. ... learn more about GoSquared

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    Free Trial
    Available
    Entry Level Price
    Free version
  • Clicktale

    We help your teams solve digital experience challenges

    Customer experience analytics platform that helps businesses of all sizes track visitors' browsing behavior, attributes and more using advanced filtering, segmentation, heat maps and other tools. ... learn more about Clicktale

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    Free Trial
    N/A
    Entry Level Price
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  • Woopra

    End-to-end Customer Journey Analytics

    Woopra is redefining how companies understand, analyze, engage and retain their customers. By consolidating an organization’s siloed data within a singular hub - Woopra delivers a holistic, real-time, behavioral view of every prospect and visitor. Translating data-driven intelligence into complete profiles for every customer enables brands to create a more intuitive experience and unparalleled... learn more about Woopra

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    Free Trial
    Available
    Entry Level Price
    Free version
  • Chartbeat

    Made to measure.

    Chartbeat is a suite of content analytics tools for publishers that lets you easily track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team. ... learn more about Chartbeat

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    Free Trial
    N/A
    Entry Level Price
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  • Clicky

    Real Time Web Analytics

    1,250,120 web sites depend on Clicky to monitor, analyze, and react to their traffic in real time. Clicky is a great tool for tracking user behavior on a website. Clicky helps users move website from data to insights to action. It is highly recommended for making data-driven decisions. ... learn more about Clicky

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    Free Trial
    Available
    Entry Level Price
    Free version
  • Angelfish Software

    Digital Analytics Software

    With Angelfish, we’ve bunded all of our experience, best practices, overlooked feature requests, and homegrown utilities into an on-premise analytics software product. Angelfish is scalable, easy to administer, easy to use, feature-rich, customizable, and has a regular development schedule. Angelfish provides full details about visitors to any of your websites: external sites, Intranets, web app... learn more about Angelfish Software

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    Free Trial
    30 days
    Entry Level Price
    $1295 per Year
  • Logaholic

    WEB ANALYTICS SOLUTIONS

    Logaholic provides a powerful web analytics solution that delivers reliable, objective information about the performance of your web site content, traffic and marketing. Logaholic provides useful insights that will help you improve your site ROI today. ... learn more about Logaholic

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    Free Trial
    Available
    Entry Level Price
    Free version
  • FullStory

    FullStory tells you everything you need to know about your digital experience.

    FullStory offers digital experience analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools—all while integrating with leading software-as-a-service (SaaS) products. ... learn more about FullStory

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    Free Trial
    Available
    Entry Level Price
    Free version
  • Lucky Orange

    The Original All-in-One Conversion Optimization Suite.

    Take a peek behind the digital curtain with Lucky Orange to see how your visitors use your site and turn them into customers and clients. Nearly 60,000 websites utilize Lucky Orange’s complete conversion optimization package to help turn more visitors into customers. This comprehensive package includes dynamic heatmaps, real-time visitor recordings, digital dashboard, interactive chat, daily ema... learn more about Lucky Orange

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    Free Trial
    7 days
    Entry Level Price
    $10 per Month
  • eTracker

    Ingenious web analysis without opt-in obligation

    Ingenious web analysis without opt-in obligation. Checked without consent, as GDPR-compliant by design & cookie-less by default. With the standard configuration from etracker, you can completely do without cookie notifications, provided that no other unnecessary cookies are used. etracker Analytics Cookie-less enables session tracking without consent. The interactive dashboard shows you the most i... learn more about eTracker

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    Free Trial
    30 days
    Entry Level Price
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  • FoxMetrics

    An Enterprise-Ready Digital Intelligence Platform

    FoxMetrics collects, enriches and delivers real-time granular data from your website and applications into a data warehouse that you and your team fully control. Collect data from all your digital platforms including your web analytics data from your website. ... learn more about FoxMetrics

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    Free Trial
    14 days
    Entry Level Price
    $450 per Month
  • Vishlesan

    Website Analytics

    Vishlesan is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online. ... learn more about Vishlesan

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    Free Trial
    Available
    Entry Level Price
    Free version
  • BetterMetrics

    Take control of your ad spend

    BetterMetrics is your platform for staying in control of your marketing spend. You will always have a live overview of how much you have spend, where you spend it and how much it contributed to your marketing goals. ... learn more about BetterMetrics

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    Free Trial
    N/A
    Entry Level Price
    $49 per Month
  • Social Status

    Automate your social media reporting

    Social Status is a powerful suite of 4 social media analytics tools: 1. Profile Analytics Connect your Facebook, Instagram, Twitter, YouTube and LinkedIn profiles to see full funnel insights 2. Ads Analytics Connect your Facebook Ads Manager account to report on all your paid performance 3. Competitor Analytics Add any public brand to benchmark your performance against competitors and indust... learn more about Social Status

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    Free Trial
    14 days
    Entry Level Price
    $29 per Month
  • ManageEngine Analytics Plus

    We have complete and easy solutions for even your most difficult IT management problems

    ManageEngine crafts comprehensive IT management software with a focus on making your job easier. Our 90+ products and free tools cover everything your IT needs, at prices you can afford. Analytics Plus is an on-premise business intelligence and IT analytics software that lets you create rich visualizations and interactive dashboards. Powerful cross-data analytics and data blending allows you to co... learn more about ManageEngine Analytics Plus

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    Free Trial
    Available
    Entry Level Price
    Free version
  • Boosterberg

    Revolutionize Your Content Promotion

    Boosterberg is an efficient marketing automation solution for small to large businesses, publishers, bloggers, and everybody who wants to save time=money. Boosterberg’s perceptive algorithm saves companies and individuals up to 90% of the time spent on manual boosting. Set your goals, whether you want higher conversions, higher traffic, interaction, or reach, and let intelligent algorithms give ... learn more about Boosterberg

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    Free Trial
    31 days
    Entry Level Price
    $39 per Month
  • Vaizle

    One platform for all your social analytics

    Vaizle is a competitive social media analytics tool for startups and enterprises who need actionable social media insights. It allows marketers to improve their social media performance by identifying gaps and opportunities. Get your social media data interpreted into actionable tips that you can use daily to improve your social media performance. Vaizle will give you daily insights across mult... learn more about Vaizle

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    Entry Level Price
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