Best Web Analytics Software

Web analytics is concerned with the measurement and analysis of user behavior on a website, and it’s pages. With a variety of internet metrics, organizations can make informed decisions for the betterment of their business. Thankfully, there are web analytics tools that help organizations gauge the necessary parameters. 

What is a Web Analytics Tool? 

Web analytics software can record, report, and help analyze user behavior across websites and pages. Some of the best web analytics tools come with robust features that can help in the measurement of information such as total user traffic onto a page, the bounce rate, and even conversions and sales. 

The advantage of these tools includes the ease of deployment, pin-point measurement, and highlighting critical data points for leveraging decisions. 

Choosing the right web analytics solution is often difficult. To ease this, Goodfirms has compiled and published a list of web analytics solutions - one of which could be the right choice for your business.

Make the best of Goodfirms’ list and choose a web analytics software from the list below.

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List of Web Analytics Software | Best Web Analytics Tools

  • Parse.ly

    Make your content perform better. Instantly.
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    Parse.ly is the new measure of content value. Do you work in content marketing, digital media, audience development, corporate communications, or any other role in which your company's content is central to business goals and audience growth? If so, you want a way to win with your content. And Parse.ly can help. ... read more about Parse.ly

    Entry Level Price
    $500 Per Month
    Free Trial
    30 Days
    Category Focus
    50% in Web Analytics Software
  • Mixpanel

    The most powerful product analytics
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    At Mixpanel, our mission is to increase the rate of innovation. Through our powerful web analytics platform, companies can analyze how and why their users engage, convert, and retain across their website and other devices. Then use that data to improve the user experience. Over 26,000 companies - including 30% of The Fortune 100 - trust Mixpanel to grow their business. Mixpanel is headquartered in ... read more about Mixpanel

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    50% in Web Analytics Software
  • VWO Insights

    Accelerate Growth by Delivering Optimized Digital Experiences
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    Accelerate Growth by Delivering Optimized Digital Experiences. The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement - across the entire customer journey. ... read more about VWO Insights

    Entry Level Price
    $169 Per Month
    Free Trial
    30 Days
    Category Focus
    100% in Web Analytics Software
  • Adobe Analytics

    Data can come from anywhere. Insights come from Adobe.
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    It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help. ... read more about Adobe Analytics

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    100% in Web Analytics Software
  • Amplitude

    #1 Product Intelligence
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    Amplitude is a leading web and mobile analytics solution with cross-platform user journey tracking, user behavior analysis and segmentation capabilities. Go beyond metrics like pageviews and clicks. See every path users take in a single view and zoom in to understand the context and intent behind their actions. Answer complex product questions like, which activities keep users coming back? What is ... read more about Amplitude

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    100% in Web Analytics Software
  • AT Internet

    THE CROSS-DEVICE AND PREDICTIVE ANALYTICS SOLUTION
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    One of the world’s major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels. AT Internet’s expertise extends from collecting raw data to processing it in real time and delivering it for analysis and the sharing of insights. Applications in AT Internet’s Analytics Suite provide reliable, con ... read more about AT Internet

    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Category Focus
    100% in Web Analytics Software
  • Hotjar

    The fast & visual way to understand your users
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    Hotjar equips product teams with Product Experience Insights, showing them how users behave and what they feel strongly about, so those teams can deliver real value. Discover product opportunities, consolidate qual and quant, and communicate user needs. Our team works on the compelling challenges that come with large-scale web traffic and analytics, on a product that has a real impact on the thous ... read more about Hotjar

    Entry Level Price
    $89 Per Month
    Free Trial
    15 Days
    Category Focus
    25% in Web Analytics Software
  • Kissmetrics

    ADVANCED BEHAVIORAL WEB ANALYTICS
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    The best tool for product and marketing teams – accelerate website growth today with Kissmetrics. Move past unreliable session-based analytics like GA into advanced user-based insights. Great product, great service, great price. Let us show you how today! ... read more about Kissmetrics

    Entry Level Price
    $299 Per Month
    Free Trial
    N/A
    Category Focus
    50% in Web Analytics Software
  • Quantum Metric

    Digital Experience Intelligence platform
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    Quantum Metric is the Digital Experience Intelligence platform, driving unparalleled visibility into every customer interaction across all devices and delivering faster data-driven decisions. Performance and security are the foundation of Quantum Metric, enabling customers to gain real-time user insights securely and at scale. ... read more about Quantum Metric

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    50% in Web Analytics Software
  • WebTrends

    Measure content usage, engagement, and team collaboration.
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    For more than 20 years, Webtrends has helped companies make sense of their customer data to drive digital marketing success. By combining innovative technology with our team of trusted and creative advisors, our solutions are designed to provide actionable insights, increase customer engagement and boost revenue. We partner with companies at all levels of digital maturity and offer solutions in me ... read more about WebTrends

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    100% in Web Analytics Software
  • GoSquared

    Smarter Automation and In-App Messaging, powered by GoSquared's real-time User Analytics.
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    The all-in-one platform for your business to understand and convert more of your web traffic. View real time web analytics of your website visitors, capture and qualify leads with intelligent live chat, and use the unique real time Customer Data Hub to view, manage and segment leads and users. ... read more about GoSquared

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    100% in Web Analytics Software
  • Clicktale

    We help your teams solve digital experience challenges
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    Customer experience analytics platform that helps businesses of all sizes track visitors' browsing behavior, attributes and more using advanced filtering, segmentation, heat maps and other tools. ... read more about Clicktale

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    33% in Web Analytics Software
  • Woopra

    End-to-end Customer Journey Analytics
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    Woopra is redefining how companies understand, analyze, engage and retain their customers. By consolidating an organization’s siloed data within a singular hub - Woopra delivers a holistic, real-time, behavioral view of every prospect and visitor. Translating data-driven intelligence into complete profiles for every customer enables brands to create a more intuitive experience and unparalleled ... read more about Woopra

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    100% in Web Analytics Software
  • Chartbeat

    Made to measure.
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    Chartbeat is a suite of content analytics tools for publishers that lets you easily track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team. ... read more about Chartbeat

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    100% in Web Analytics Software
  • Clicky

    Real Time Web Analytics
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    1,250,120 web sites depend on Clicky to monitor, analyze, and react to their traffic in real time. Clicky is a great tool for tracking user behavior on a website. Clicky helps users move website from data to insights to action. It is highly recommended for making data-driven decisions. ... read more about Clicky

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    100% in Web Analytics Software
  • Angelfish Software

    Self-Hosted Web Analytics
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    Most website Users don't want to be tracked, and JavaScript-based tracking is easy to block. Users who block tracking don't appear in your web analytics reports. This is a problem for any organization that requires accurate data: for marketers and IT auditors, especially. Angelfish Software is a self-hosted web analytics tool that doesn't rely on JS-based tracking. Angelfish is a log analyz ... read more about Angelfish Software

    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Category Focus
    100% in Web Analytics Software
  • Logaholic

    WEB ANALYTICS SOLUTIONS
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    Logaholic provides a powerful web analytics solution that delivers reliable, objective information about the performance of your web site content, traffic and marketing. Logaholic provides useful insights that will help you improve your site ROI today. ... read more about Logaholic

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    100% in Web Analytics Software
  • FullStory

    FullStory tells you everything you need to know about your digital experience.
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    FullStory offers digital experience analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools—all while integrating with leading software-as-a-service (SaaS) products. ... read more about FullStory

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    33% in Web Analytics Software
  • Lucky Orange

    The Original All-in-One Conversion Optimization Suite.
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    Take a peek behind the digital curtain with Lucky Orange to see how your visitors use your site and turn them into customers and clients. Nearly 60,000 websites utilize Lucky Orange’s complete conversion optimization package to help turn more visitors into customers. This comprehensive package includes dynamic heatmaps, real-time visitor recordings, digital dashboard, interactive chat, daily ema ... read more about Lucky Orange

    Entry Level Price
    $10 Per Month
    Free Trial
    7 Days
    Category Focus
    50% in Web Analytics Software
  • eTracker

    Ingenious web analysis without opt-in obligation
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    Ingenious web analysis without opt-in obligation. Checked without consent, as GDPR-compliant by design & cookie-less by default. With the standard configuration from etracker, you can completely do without cookie notifications, provided that no other unnecessary cookies are used. etracker Analytics Cookie-less enables session tracking without consent. The interactive dashboard shows you the most i ... read more about eTracker

    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Category Focus
    100% in Web Analytics Software
  • FoxMetrics

    An Enterprise-Ready Digital Intelligence Platform
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    FoxMetrics collects, enriches and delivers real-time granular data from your website and applications into a data warehouse that you and your team fully control. Collect data from all your digital platforms including your web analytics data from your website. ... read more about FoxMetrics

    Entry Level Price
    $450 Per Month
    Free Trial
    14 Days
    Category Focus
    100% in Web Analytics Software
  • Vishlesan

    Website Analytics
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    Vishlesan is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online. ... read more about Vishlesan

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    100% in Web Analytics Software
  • MyWiFi Networks

    White label guest WiFi marketing platform for resellers to expand their business.
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    MyWiFi Networks offers the leading white-label guest WiFi marketing platform built specifically for resellers like digital agencies and MSPs. MyWiFi Networks is the easiest way to empower your client’s guest WiFi with social, email, SMS, and payment login options, real-time data collection, marketing automation with 3rd-party CRM integrations, and sub-user client access in over 30 languages. Ins ... read more about MyWiFi Networks

    Entry Level Price
    $99 Per Month
    Free Trial
    30 Days
    Category Focus
    50% in Web Analytics Software
  • BetterMetrics

    Take control of your ad spend
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    BetterMetrics is your platform for staying in control of your marketing spend. You will always have a live overview of how much you have spend, where you spend it and how much it contributed to your marketing goals. ... read more about BetterMetrics

    Entry Level Price
    $49 Per Month
    Free Trial
    N/A
    Category Focus
    100% in Web Analytics Software
  • Social Status

    Automate your social media reporting
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    Social Status is a powerful suite of 4 social media analytics tools: 1. Profile Analytics Connect your Facebook, Instagram, Twitter, YouTube and LinkedIn profiles to see full funnel insights 2. Ads Analytics Connect your Facebook Ads Manager account to report on all your paid performance 3. Competitor Analytics Add any public brand to benchmark your performance against competitors and indust ... read more about Social Status

    Entry Level Price
    $29 Per Month
    Free Trial
    14 Days
    Category Focus
    100% in Web Analytics Software
  • ManageEngine Analytics Plus

    We have complete and easy solutions for even your most difficult IT management problems
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    ManageEngine crafts comprehensive IT management software with a focus on making your job easier. Our 90+ products and free tools cover everything your IT needs, at prices you can afford. Analytics Plus is an on-premise business intelligence and IT analytics software that lets you create rich visualizations and interactive dashboards. Powerful cross-data analytics and data blending allows you to co ... read more about ManageEngine Analytics Plus

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    33% in Web Analytics Software
  • Boosterberg

    Revolutionize Your Content Promotion
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    Boosterberg is an efficient marketing automation solution for small to large businesses, publishers, bloggers, and everybody who wants to save time=money. Boosterberg’s perceptive algorithm saves companies and individuals up to 90% of the time spent on manual boosting. Set your goals, whether you want higher conversions, higher traffic, interaction, or reach, and let intelligent algorithms give ... read more about Boosterberg

    Entry Level Price
    $49 Per Month
    Free Trial
    14 Days
    Category Focus
    50% in Web Analytics Software
  • Evolution360

    360° Powerful easy-to-use Sales & Marketing Platform.
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    Evolution360 gives you a complete overview of your profile pages on social media with details on likes, demographics and reach of each individual post. Web leads B2B, SEO, advanced web analytics, social media, form tracking, intuitive reports and much more. dentify which companies and public institutions visit your website – without them having to fill out any forms. We track all visitors, filte ... read more about Evolution360

    Entry Level Price
    $49 Per Month
    Free Trial
    N/A
    Category Focus
    33% in Web Analytics Software
  • Calculoid

    Web calculators, forms, quizzes and polls made easy.
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    Easy to use platform for creating interactive calculating, payment web solutions and lead generation - web calculators, pricing, check-outs or web forms. Easy to create with drag and drop and embed to your website or app. No coding skills required. Simply engage users, collect leads, accept payments. ... read more about Calculoid

    Entry Level Price
    $19 Per Month
    Free Trial
    N/A
    Category Focus
    50% in Web Analytics Software
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