Best Web Analytics Software
Web analytics is concerned with the measurement and analysis of user behavior on a website, and it’s pages. With a variety of internet metrics, organizations can make informed decisions for the betterment of their business. Thankfully, there are web analytics tools that help organizations gauge the necessary parameters.
What is a Web Analytics Tool?
Web analytics software can record, report, and help analyze user behavior across websites and pages. Some of the best web analytics tools come with robust features that can help in the measurement of information such as total user traffic onto a page, the bounce rate, and even conversions and sales.
The advantage of these tools includes the ease of deployment, pin-point measurement, and highlighting critical data points for leveraging decisions.
Choosing the right web analytics solution is often difficult. To ease this, Goodfirms has compiled and published a list of web analytics solutions - one of which could be the right choice for your business.
Make the best of Goodfirms’ list and choose a web analytics software from the list below.
List of Web Analytics Software | Best Web Analytics Tools
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Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical ... read more about Semrush
Entry Level Price$129.95 Per MonthFree Trial7 DaysCategory Focus15% in Web Analytics Software -
WordPress is a web publishing content management software used to create a beautiful website or blog. WordPress is CMS software designed for everyone, emphasizing accessibility, performance, security, and ease of use. We believe great software should work with minimum set up, so you can focus on sharing your story, product, or services freely. The ... read more about Wordpress
Entry Level PriceFree versionFree TrialAvailableCategory Focus10% in Web Analytics Software -
Wix is a leading global software platform for small businesses to operate online with millions of registered users in 190 countries. Create a stunning, professional website for free with Wix website builder. We offer a few different ways you can build your site: Wix Artificial Design Intelligence, Wix Editor, & Wix Code. Whether you're creating a s ... read more about Wix
Entry Level Price$2.39 Per MonthFree Trial14 DaysCategory Focus33% in Web Analytics Software -
HubSpot Marketing Hub software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale. It covers everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer. ... read more about HubSpot Marketing Hub
Entry Level PriceFree versionFree TrialAvailableCategory Focus11% in Web Analytics Software -
Whatagraph is an intuitive all-in-one marketing data platform that removes data-related manual work and hassle from a marketer's day-to-day. Unlike others on the market, Whatagraph is easy-to-use, reliable, and makes working with data swift and easy for anyone in a team: 🚀Connect all your marketing data in a single hub without third-party tools ... read more about Whatagraph
Entry Level PriceContact vendorFree Trial7 DaysCategory Focus15% in Web Analytics Software -
Understand your site and app users to better check the performance of your marketing, content, products, and more. Access Google's unique insights and machine learning capabilities to make the most of your data. Analytics works with Google's advertising and publisher products, so you can use your insights to deliver business results. ... read more about Google Analytics
Entry Level PriceFree versionFree TrialAvailableCategory Focus80% in Web Analytics Software -
TrackMyHashtag is a Social Media Analytics tool focuses on tracking social media campaigns, collecting data and calculate various analytics and inferences based on the collected data. TrackMyHashtag is currently serving in Twitter domain and possesses one of the biggest repository of Twitter data. ... read more about TrackMyHashtag
Entry Level Price$49 Per MonthFree TrialAvailableCategory Focus50% in Web Analytics Software -
Webmaxy Analyzer provides real-time user insights, heatmaps, surveys & polls, funnel view and form analytics. Get access to your users’ journey video and know the features that appeal the most to your customers. By knowing your visitors, you can enhance their website experience and boost conversion rates. Webmaxy Analyzer provides real-time use ... read more about WebMaxy Analyzer
Entry Level Price$33 Per MonthFree Trial7 DaysCategory Focus34% in Web Analytics Software -
UXtweak is a UX research offering powerful research tools for improving the usability of web sites and apps, from prototypes to production. UXtweak features are: - Unmoderated testing: Usability testing, online, and easier than ever. In online task-driven studies, collect feedback, observe how your users interact with your web site or app (or we ... read more about UXtweak
Entry Level Price$150 Per MonthFree TrialAvailableCategory Focus50% in Web Analytics Software -
Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire. A Crazy Egg heatmap lets you collect more than 88% of the data you would using a t ... read more about Crazy Egg
Entry Level Price$24.00 Per MonthFree Trial30 DaysCategory Focus33% in Web Analytics Software -
Convertize provides specialist conversion rate optimization services (CRO): our objective is to grow your revenue without increasing your Ad spend. We analyse customer behaviour and identify friction points and potential content issues (selling proposition, landing pages, Google or Facebook Ad copy) in order to fix them and align them with your cus ... read more about Convertize
Entry Level Price$59 Per MonthFree Trial14 DaysCategory Focus50% in Web Analytics Software -
Brand, track, and share your short links, engage with your users on a different level. Users are aware of the links they're clicking, branded links will increase your brand recognition, inspire trust and increase your click-through rate. ... read more about Toinsh
Entry Level PriceFree versionFree TrialAvailableCategory Focus100% in Web Analytics Software -
Zoho LandingPage is a user-friendly, no-code solution that helps businesses and marketers create engaging post-click experiences for their audiences. This comprehensive landing page builder offers integrated page analytics, seamless app integrations, and a variety of features designed to maximize conversions. Choose from a wide range of template ... read more about Zoho LandingPage
Entry Level Price$23 Per MonthFree Trial14 DaysCategory Focus20% in Web Analytics Software -
Looker is a complete data platform that offers data analytics and business insights to every department and easily integrates into applications to deliver data directly into the decision-making process. Looker is Google for your business data. More than just a modern business intelligence platform, you can turn to Looker for self-service or governe ... read more about Looker
Entry Level PriceContact vendorFree TrialAvailableCategory Focus25% in Web Analytics Software -
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 250,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. Analyze user behavior in ways never possible before. Smartlook records users on websites and in iOS & And ... read more about Smartlook
Entry Level PriceFree versionFree TrialAvailableCategory Focus100% in Web Analytics Software -
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes. Features include Instant heatmaps, session recordings, powerful insights, and Google Analytics integration. Clarity is a free, easy-to-use tool that captures how real people actually use your site. ... read more about Microsoft Clarity
Entry Level PriceFree versionFree TrialAvailableCategory Focus50% in Web Analytics Software -
Visitor Analytics is an accessible way to understand website analytics. The software is GDPR/CCPA-compliant and offers a straightforward user experience through statistical dashboards, simple visuals, and performance-based comparisons. Visitor Analytics keeps records of website visitor's location and history, bounce rates, pages performance, conver ... read more about Visitor Analytics
Entry Level Price$8.29 Per MonthFree Trial30 DaysCategory Focus50% in Web Analytics Software -
Heap Analytics is specifically built for medium to enterprise businesses. Heap automatically captures every user action taken on your site. No IT integration is required it works out of the box. Similar tools, including Mixpanel and Google Analytics, require integration and continued maintenance to track user interactions. ... read more about Heap
Entry Level PriceFree versionFree TrialAvailableCategory Focus100% in Web Analytics Software -
19 Digital Builder is a easy-to-use drop and drag website builder platform. Build a website, online store or sales funnel completely visually. It is jam packed with extra services like a built-in CRM, email marketing, pop-ups and so much more. Start building a website completely free. 19 Digital is based in Stellenbosch, South Africa. 19 Digital Bu ... read more about 19 Digital Builder
Entry Level PriceFree versionFree TrialAvailableCategory Focus33% in Web Analytics Software -
Leadfeeder shows you the companies visiting your website, how they found you and what they’re interested in. It is a sales intelligence tool that helps companies uncover more about their anonymous website visitors so that they can convert promising visitors into sales leads. ... read more about LeadFeeder
Entry Level PriceFree versionFree TrialAvailableCategory Focus33% in Web Analytics Software -
ClicData is a leading provider of cloud-based dashboard systems that are designed to improve business efficiency through better reporting. It believes current BI tools are just too complex and static; every company should be able to get the most out of its data in a simple manner. Because the last thing you need is end users fiddling around in your ... read more about ClicData
Entry Level Price$19.00 Per MonthFree TrialN/ACategory Focus33% in Web Analytics Software -
SimilarWeb is the pioneer of digital market intelligence, and the standard for understanding the digital world. Our platform provides customers with granular insights about every website and mobile app enabling visibility into digital behavior and letting businesses see what is actually happening with their competitors, their industry and throughou ... read more about SimilarWeb Pro
Entry Level PriceFree versionFree TrialAvailableCategory Focus33% in Web Analytics Software -
AgencyAnalytics is the only client reporting platform built for marketing agencies. Save time, boost revenue and impress your clients with insightful, automated reports and live marketing dashboards that showcase your full marketing impact. AgencyAnalytics includes a full suite of SEO tools and integrates with more than 60 platforms to report on SE ... read more about AgencyAnalytics
Entry Level Price$60 Per MonthFree Trial14 DaysCategory Focus33% in Web Analytics Software -
This is where tools like Google Analytics becomes extremely limited and cashes in with their GA360 Premium suite. At Matomo, we believe all data should be reported 100% accurately, or else what’s the point?With Matomo, the philosophy around data ownership is simple, you own your data, no one else. ... read more about Matomo
Entry Level PriceFree versionFree TrialAvailableCategory Focus33% in Web Analytics Software