Google Analytics

Get insights only Google can give

4.3 7 Reviews
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Understand your site and app users to better check the performance of your marketing, content, products, and more. Access Google's unique insights and machine learning capabilities to make the most of your data. Analytics works with Google's advertising and publisher products, so you can use your insights to deliver business results.



Google
2005
United States
  • Marketing-advertising
1 Industry
  • English
1 Language

Screenshot & Video

1/2

LICENSING & DEPLOYMENT

  • Open Source
  • Cloud Hosted
  • Web-based

SUPPORT

  • Email
  • 24x7 Support

Knowledge Base

  • Help Guides
  • Video

Google Analytics Core Features

Web Analytics

  • Campaign Management
  • Conversion Tracking
  • Keyword Tracking
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

PPC

  • Account Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Reports
  • ROI Tracking

Marketing Automation

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Google AdWords Visibility

Google Analytics Pricing

Pricing Type

  • Free

Payment Frequency

  • Monthly Payment
Vendor pricing page

Google Analytics Reviews

4.3 7 Reviews
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  • Most Recent
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Muhammad Habib

A free choice to start

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating

Review Summary

Google Analytics is a good free tool for startups like me to check the analytics of their websites and Android apps. It is easy to setup and install.

For which software category are you reviewing Google Analytics?

Web Analytics Software

How long have you used Google Analytics?

2 Years

How frequently you use Google Analytics?

Daily

How do you find pricing of Google Analytics?

inexpensive

What do you like the most about Google Analytics?

I have been a user of Google analytics for over 2 year, the best thing is it's Free :-)

What do you like the least about Google Analytics?

The previous version of Google Analytics was easy to use and easy to understand, understanding stats and generating reports in Google Analytics 4 is a bit tricky.

John Smith

Amazing

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating

Review Summary

Google analytic is the best software for analyzing site traffic. It gives you access to your ideal target and all the information you need to know about it. The set-up time and the time it takes for the data to be ready for analysis are relatively long

For which software category are you reviewing Google Analytics?

Web Analytics Software

How long have you used Google Analytics?

45 Weeks

How frequently you use Google Analytics?

Monthly

How do you find pricing of Google Analytics?

mid-tier

What do you like the most about Google Analytics?

Google analytic is the best software for analyzing site traffic. It gives you access to your ideal target and all the information you need to know about it. The set-up time and the time it takes for the data to be ready for analysis are relatively long

What do you like the least about Google Analytics?

Despite its powerful capabilities, some users find the user interface of Google Analytics to be poorly designed and difficult to navigate, making it less user-friendly than it could be.

Asad Ullah

Best Analytics for Website Traffic Data

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating

Review Summary

Google Analytics stands out as a web analytics service provided by Google, offering website owners and marketers the ability to monitor and assess website traffic comprehensively. This tool enables users to derive valuable insights into the behaviors of website visitors, identify sources of traffic, and evaluate the efficacy of marketing initiatives.

For which software category are you reviewing Google Analytics?

Web Analytics Software

How long have you used Google Analytics?

2 Years

How frequently you use Google Analytics?

Weekly

How do you find pricing of Google Analytics?

inexpensive

What do you like the most about Google Analytics?

I like its exceptional ability to provide in-depth insights into online activities. The platform's user-friendly interface and comprehensive data analytics capabilities make it a preferred choice for businesses seeking to understand website traffic, user behavior, and the impact of their marketing strategies. The customization options, seamless integration with other tools, and features like event tracking and e-commerce analytics.

What do you like the least about Google Analytics?

Google Analytics helps us understand our website, but sometimes find it tricky. When we want info right away, there are limits to what we get in real-time reports. we also worry about privacy with all the changes happening online. Remember, everyone's experience is different depending on what they need and how well they know the tool.

Priya Thakur

Benefits of using Google Analytics

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating

Review Summary

Free and easy to implement, give us comprehensive data, Customization, real time monitoring, overall very user friendly. E-commerce website can easily use it. It is accessible to wide range of users.

For which software category are you reviewing Google Analytics?

Web Analytics Software

How long have you used Google Analytics?

1 Years

How frequently you use Google Analytics?

Daily

How do you find pricing of Google Analytics?

inexpensive

What do you like the most about Google Analytics?

User friendly interface and easy to implement.

What do you like the least about Google Analytics?

No customer support for free version and third party cookies.

Ankit Solanki

Using Google Analytics to Improve Website Performance

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating

Integrations

Asana

Review Summary

Overall, Google Analytics is a powerful tool that provides valuable insights into website performance. While there is a learning curve, the customization options, integration with other Google products, and cost-effectiveness make it a great choice for small businesses and marketers. However, data accuracy and privacy concerns should be taken into consideration when using the platform.

For which software category are you reviewing Google Analytics?

Web Analytics Software

How long have you used Google Analytics?

3 Years

How frequently you use Google Analytics?

Daily

How do you find pricing of Google Analytics?

mid-tier

What do you like the most about Google Analytics?

Google Analytics provides a vast amount of data, including traffic sources, user demographics, bounce rates, conversion rates, and more. This data helps website owners and marketers understand their website's performance and make data-driven decisions. It offers customization options, including filters, segments, and custom reports, allowing users to focus on specific data points that are relevant to their business goals.

What do you like the least about Google Analytics?

Google Analytics has a steep learning curve, and users may find navigating the platform and understanding the data challenging. While it provides a vast amount of data, it may not always be accurate due to technical issues, including ad blockers, cookies, and other factors that affect data collection. Some users may be concerned about data privacy and how Google collects and uses their data.

Xavier Vitte

Intelligence unlimited

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating

Review Summary

GA helps you track your sales or visitors all around the globe and hence you should go for it.
Randle Bowling

What a tool for business data compilation

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating

Review Summary

Excellent platform and strange that no one has reviewed it by today or so. Again really a tool that need not to explain anyone :)
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