PPC Software

PPC or Pay-per-Click is a popular search engine marketing strategy where the advertisers have to pay the publisher a stipulated fee each time the ad gets clicked. The goal of PPC is to enhance online traffic to websites. But considering the tough competition prevailing in the digital marketing industry, most businesses are keen to implement the best PPC software to boost search engine marketing efforts. 

What is PPC Software?

PPC Software is an automation tool that enables you to innovate your digital marketing strategies with real-time modification, management, and tracking of PPC ad campaigns. You can also use the PPC management software to automate the keyword research process and set up campaigns based on the bidding amount. The PPC management tools let you calculate the budget in advance and link your PPC ads on various platforms such as Google, Facebook, or Bing. 

How to Select the Best PPC Software?

If you are keen to increase your website traffic, selecting the best Pay per click software becomes more than essential. GoodFirms’ provides a comprehensive list of top PPC tools, which has been thoroughly compared on different factors such as features, pricing, deployment models, etc.

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Find the List of PPC Software with Reviews

  • Semrush

    All-in-one Marketing SEO Tool
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    Semrush is an industry-leading PPC software designed to streamline processes, enhance campaign performance, and maximize ROI. Harness the power of Semrush's comprehensive features and user-friendly interface to achieve exceptional results. Uncover the most profitable keywords with Semrush's advanced keyword research tools, ensuring your campaigns reach the right audience. Develop impactful campaig ... read more about Semrush

    Entry Level Price
    $129.95 Per Month
    Free Trial
    7 Days
    Category Focus
    15% in PPC Software
  • SpyFu

    Competitor Keyword Research Tools for AdWords PPC & SEO
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    SpyFu is a comprehensive PPC software that empowers you to outsmart your competitors and dominate the search engine. Uncover their most profitable keywords, ad copy variations, and landing page strategies to gain an insurmountable edge. With SpyFu's Keyword Research feature, you'll gain access to your competitors' top-performing keywords, ensuring you target the most relevant and profitable search ... read more about SpyFu

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    50% in PPC Software
  • SE Ranking

    Reliable SEO toolset for agency and in-house pros
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    SE Ranking is a robust SEO toolkit that best suits small to mid-sized agencies and in-house teams. It combines unique datasets with advanced features to help SEO pros in building and implementing effective strategies. SE Ranking offers dedicated tools for automating every major SEO task, including keyword and competitive research, content creation and optimization, technical website audits, on-pag ... read more about SE Ranking

    Entry Level Price
    $23.4 Per Month
    Free Trial
    14 Days
    Category Focus
    33% in PPC Software
  • SellerApp

    Supercharge Your Amazon Sales
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    SellerApp is a behavioral eCommerce analytics software that provides Amazon sellers insights derived from their data through powerful tools and reports to help optimize their sales and generate more sales. This E-Commerce solution allows sellers to fully capitalize and take complete advantage of the full value of their digital data by aggregating them and gain meaningful insights that they can use ... read more about SellerApp

    Entry Level Price
    $99.99 Per Month
    Free Trial
    7 Days
    Category Focus
    100% in PPC Software
  • Whatagraph

    One platform to connect, visualize, and share your marketing data
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    Whatagraph is an intuitive all-in-one marketing data platform that removes data-related manual work and hassle from a marketer's day-to-day. Unlike others on the market, Whatagraph is easy-to-use, reliable, and makes working with data swift and easy for anyone in a team: 🚀Connect all your marketing data in a single hub without third-party tools and connectors. 🚀Manage and organize unstructur ... read more about Whatagraph

    Entry Level Price
    Contact vendor
    Free Trial
    7 Days
    Category Focus
    10% in PPC Software
  • Google Analytics

    Get insights only Google can give
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    Understand your site and app users to better check the performance of your marketing, content, products, and more. Access Google's unique insights and machine learning capabilities to make the most of your data. Analytics works with Google's advertising and publisher products, so you can use your insights to deliver business results. ... read more about Google Analytics

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    20% in PPC Software
  • Klipfolio

    The top rated dashboard on Earth.
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    Klipfolio is the new way everyday people and their teams make informed decisions. We believe in empowering you to make better decisions by eliminating the unknown. Take control of your data and be stronger, better, and more competitive every day. Klipfolio is the way to make data analysis possible for your entire team. Connect the data sources you use every day and get everybody on the same page w ... read more about Klipfolio

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    33% in PPC Software
  • Adalysis

    PPC Recommendations & Tools to Achieve Your Goals Faster!
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    Adalysis is an award-winning PPC software designed to streamline processes, enhance campaign performance, and maximize ROI. Adalysis's comprehensive features and user-friendly interface empower marketers to achieve exceptional results. With Adalysis's automated bidding and optimization capabilities, you can maximize your campaign results without manual intervention. Adalysis's comprehensive perfor ... read more about Adalysis

    Entry Level Price
    $99.00 Per Month
    Free Trial
    14 Days
    Category Focus
    50% in PPC Software
  • Raven Tools

    The Best SEO Tools & White Label Marketing Reports
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    Raven Tools is a white label SEO reports & All-In-One SEO Tool Platform. Raven Tools is an online platform that helps users quickly research, manage, monitor and report on SEO, social media, PPC and other Internet marketing campaigns. Its collaborative, multi-user features and fast, professional reports make it the software choice of thousands of online marketers worldwide. ... read more about Raven Tools

    Entry Level Price
    $49 Per Month
    Free Trial
    14 Days
    Category Focus
    50% in PPC Software
  • ReportGarden

    Marketing Agency Software for Management and Reporting
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    ReportGarden helps Digital Marketing Agencies prepare analysis and performance reports for their clients. We came up with the idea when trying to find an alternative to the excel reports provided by google and bing. Most agencies face an issue in the beginning of the month trying to create reports. They take a long time to prepare and don’t convey the message to the client properly. ... read more about ReportGarden

    Entry Level Price
    $74 Per Month
    Free Trial
    14 Days
    Category Focus
    20% in PPC Software
  • Databox

    Business Analytics Platform & KPI Dashboards.
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    Databox pulls all your data into one place, so you can track performance and discover insights in real-time. At Databox, we practice what we preach when it comes to company culture. We believe in providing an environment that’s more than just a great place to work, but rather a place where each individual is inspired and has the resources to grow their potential. This is why we’re passionate a ... read more about Databox

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    50% in PPC Software
  • Kliken

    Right Marketing Campaign for Your Business.
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    Designed for small to midsize businesses, it is a marketing campaign management solution that manages leads through google shopping, search ads and retarding ads. PPC management solution that helps manage visitors, sales and leads through website analytics and bid optimization algorithms. ... read more about Kliken

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    33% in PPC Software
  • AgencyAnalytics

    Automated Client Reporting for Marketing Agencies
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    AgencyAnalytics is the only client reporting platform built for marketing agencies. Save time, boost revenue and impress your clients with insightful, automated reports and live marketing dashboards that showcase your full marketing impact. AgencyAnalytics includes a full suite of SEO tools and integrates with more than 60 platforms to report on SEO, PPC, call tracking, social media, email marketi ... read more about AgencyAnalytics

    Entry Level Price
    $60 Per Month
    Free Trial
    14 Days
    Category Focus
    33% in PPC Software
  • Outbrain

    Reach New and Engaged Audiences
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    We’re Outbrain. The brains (and technology) behind them, helping you digitally discover content most interesting to you. We serve more than 275 billion (yes, billion) monthly recommendations to readers.From our complex set of algorithms to our proprietary Interest Graph, our system pairs content with readers who’ll find it most engaging and relevant. ... read more about Outbrain

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    25% in PPC Software
  • Scibids

    We make AI-based media buying a reality for marketers
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    Scibids Technology was founded in 2016 in Paris, France with the vision of building the future of algorithmic media trading. Drawing from their PhD in Artificial Intelligence (AI) and background in advertising technology (ad tech) and the financial technology (fintech), Scibids’ two founders built a SaaS that mirrors the innovation and sophistication of stock trading. Fast forward to the p ... read more about Scibids

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    50% in PPC Software
  • ClickGUARD

    Maximize their pay-per-click ROI by removing fraudulent and money wasting clicks from campaigns.
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    ClickGUARD is the most advanced feature packed click fraud protection software designed to stops money wasting clicks, boost campaign conversions and maximize PPC ROI. With more than 50+ highly integrated features ClickGUARD protective solutions is the only solution able to build a customizable firewall around every object (Campaigns, AdGroups and keywords) in your Google Ads campaigns to detect, ... read more about ClickGUARD

    Entry Level Price
    $59 Per Month
    Free Trial
    7 Days
    Category Focus
    50% in PPC Software
  • Madgicx

    Omnichannel ad management.
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    Madgicx is a sophisticated PPC software designed to streamline processes, enhance campaign performance, and maximize ROI. Madgicx's comprehensive features and user-friendly interface empower marketers to achieve exceptional results. Madgicx's cutting-edge AI technology optimizes your campaigns across all funnel stages and channels, making data-driven decisions that drive results. Eliminate manual ... read more about Madgicx

    Entry Level Price
    $49 Per Month
    Free Trial
    7 Days
    Category Focus
    50% in PPC Software
  • SEISO

    INSTANT & FREE by SEISO.
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    FREE | Instant | Exhaustive SEISO is a Google Ads certified grader that analyses your PPC ads and campaigns (Adwords). Insights are sorted by priority / impact on business, they can even be activated on the account in 1 clic. Each month a new audit report is delivered in your mailbox for advertisers to improve regulary their results and control the Health of the Google Ads account. Your new SEM co ... read more about SEISO

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    50% in PPC Software
  • AdNabu

    AdNabu is the best PPC software for E-Commerce companies.
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    AdNabu is the best PPC software for E-Commerce companies. We enable E-Commerce companies to generate more sales from their Google Ads campaigns. Our Software helps optimize existing campaign budget as well as discover new opportunities for generating sales. AdNabu provides powerful automation capabilities, 24x7 live support & best-in-class ad optimization. 4000+ companies worldwide trust AdNabu fo ... read more about AdNabu

    Entry Level Price
    $99 Per Month
    Free Trial
    14 Days
    Category Focus
    50% in PPC Software
  • Agency360

    All-In-One White Label Reporting Platform for Agencies
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    The platform is designed for any type of agencies involved in marketing, communication, advertising, web and media processing. Unique and Powerfull White Label Reporting Platform for Marketing-, Web- and Media Agencies. Including Ads, Web leads B2B, SEO, Web Analytics, Social Media, Intuitive Reports, and much more. ... read more about Agency360

    Entry Level Price
    $79 Per Month
    Free Trial
    14 Days
    Category Focus
    50% in PPC Software
  • ClickCease

    Detect, block and analyze click fraud attacks without lifting a finger.
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    PPC managers and advertisers interested in optimizing their campaigns by eliminating the fraudulent clicks from their clients competitors and other sources of click fraud. 1 of 5 clicks on your PPC campaign is most likely...useless. ClickCease blocks competitors and bots from clicking on your Google Ads. Main features: Custom detection settings Google Ads refund automation Landing page video reco ... read more about ClickCease

    Entry Level Price
    $15 Per Month
    Free Trial
    14 Days
    Category Focus
    50% in PPC Software
  • Optmyzr

    Manage PPC campaigns for their own company, or for others through an agency or consultancy.
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    Optmyzr is a powerful PPC management software that helps you optimize your campaigns, automate tasks, and generate reports. It provides unique features such as One-Click Optimizationsâ„¢, PPC Insightsâ„¢, custom rules, bid management, and reporting. Optmyzr is constantly being updated with new features and developments. Some of the latest additions include optimization for Shopping Ads, Competitor ... read more about Optmyzr

    Entry Level Price
    $499 Per Month
    Free Trial
    7 Days
    Category Focus
    50% in PPC Software
  • Adzooma

    Online Advertising PPC Managers Advertising Agencies Business Owners
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    The Adzooma platform is now FREE for all. With no card details required. Our automated PPC management and optimisation platform offers AI and machine learning for stress-free marketing automation. Enjoy 24/7 ad optimisation with easily actioned improvements. Save hours of analysis every week and stay informed with instant notifications. Harness up-to-the-minute data to make lightning-quick decisio ... read more about Adzooma

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    50% in PPC Software
  • BlueWinston

    PPC specialist or e-shop owner all over the world
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    According to Google study, customers who see mutually both Product text ads and Shopping ads (PLAs) are 90% more prone to do purchase on retailers website! Create ads for your products in 5 minutes. Google AdWords automation tool for creating and optimizing product text ads from you XML product data feed. Target customerss and sell all your products thanks to 5 campaign types which prevent low sea ... read more about BlueWinston

    Entry Level Price
    $68.72 Per Month
    Free Trial
    N/A
    Category Focus
    100% in PPC Software
  • AdScale

    Advertising agencies, In-house digital marketing teams. PPC managers and private advertisers.
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    AI-driven software to optimize & automate PPC management across advertising platforms. +30% ROI, -80% management time. Our features: cross-platform budget management, 24/7 bid optimization, automated cross-platform reporting, real-time alerts, click fraud protection, insightful dashboards & recommendations, and more. Start improving your ROI with 30-day free trial! ... read more about AdScale

    Entry Level Price
    $190 Per Month
    Free Trial
    30 Days
    Category Focus
    100% in PPC Software
  • iSpionage

    Uncover Your Digital Marketing Blindspots to Outperform Your Competitors
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    iSpionage is a cutting-edge PPC intelligence platform that empowers businesses of all sizes to dominate the competition by providing unparalleled insights into competitor strategies, keyword research, and campaign optimization. With its comprehensive suite of features and intuitive interface, iSpionage transforms your PPC campaigns into robust growth and revenue drivers. Elevate your PPC campaigns ... read more about iSpionage

    Entry Level Price
    $59 Per Month
    Free Trial
    30 Days
    Category Focus
    50% in PPC Software
  • Clever Ads

    Google Advertising Made Easy by Clever Ads.
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    Optimizing your Google Ads campaigns is not easy and has a direct effect on your budget and ROI. Use Google Ads Audit and: (1) Stop wasting money and detect which Google Ads campaigns are underperforming. (2) Always know what to do next for improving your Google Ads results and reaching the best ROI possible. (3) Save time by applying Google Ads optimizations and improvements right away. Risk asse ... read more about Clever Ads

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    50% in PPC Software
  • Clever ecommerce

    Google Ads automation for ecommerce.
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    Designed for small and medium businesses as well as eCommerce platforms, it is a PPC solution that helps automate keyword generation to connect with the targeted audience on Google Search and Helps businesses automate their Google Ads campaigns. ... read more about Clever ecommerce

    Entry Level Price
    $49 Per Month
    Free Trial
    14 Days
    Category Focus
    50% in PPC Software
  • Adboozter

    Boost Google Ads campaign performance with powerful automation.
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    Optimize your Google Ads in minutes, not hours. With intuitive keyword and negative management, Adboozter does the heavy work, so you don't have to. The Search Term Cleanser uses n-gram analysis so you can easily apply negative words and phrases to your campaigns. It also highlights new keyword opportunities to help you grow. Adboozter is a cost-effective tool to help you save time and money on Go ... read more about Adboozter

    Entry Level Price
    $19 Per Month
    Free Trial
    14 Days
    Category Focus
    50% in PPC Software
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