PPC Software

PPC or Pay-per-Click is a popular search engine marketing strategy where the advertisers have to pay the publisher a stipulated fee each time the ad gets clicked. The goal of PPC is to enhance online traffic to websites. But considering the tough competition prevailing in the digital marketing industry, most businesses are keen to implement the best PPC software that can boost search engine marketing efforts. 

What is PPC Software?

PPC Software is an automation tool that enables you to innovate your digital marketing strategies with real-time modification, management, and tracking of PPC ad campaigns. You can also use the PPC management software to automate the keyword research process and set up campaigns based on the bidding amount. The PPC management tools let you calculate the budget in advance and link your PPC ads on various platforms such as Google, Facebook, or Bing. 

How to Select the Best PPC Software?

If you are keen to increase your website traffic, selecting the best Pay per click software becomes more than essential. GoodFirms’ provides a comprehensive list of top PPC tools where each of them has been thoroughly compared on different factors such as features, pricing, deployment models, etc. 

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List of The PPC Management Software | Best PPC Tools

  • 1. Semrush

    All-in-one Marketing SEO Tool
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    Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about ... learn more about Semrush

    "Great all-in-one SEO and PPC tool for a digital marketing specialist"
    Jenny Art
    Entry Level Price
    $119.95 Per Month
    Free Trial
    7 Days
    15%

    Category Focus

    PPC Software
  • 2. SpyFu

    Competitor Keyword Research Tools for AdWords PPC & SEO
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    SpyFu uncovers the best opportunities for search marketers. We connect SEOs and PPC pros with the answers they need to stay competitive and grow their business. SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your targe... learn more about SpyFu

    "Provides you deep Analysis of your competitors"
    Eduard Klein, International Digital Growth Initiator at Eduard Klein
    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    PPC Software
  • 3. Kliken

    Right Marketing Campaign for Your Business.
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    Designed for small to midsize businesses, it is a marketing campaign management solution that manages leads through google shopping, search ads and retarding ads. PPC management solution that helps manage visitors, sales and leads through website analytics and bid optimization algorithms. ... learn more about Kliken

    "Bad service all lie "
    Sam Khalaf
    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    33%

    Category Focus

    PPC Software
  • 4. Adalysis

    PPC Recommendations & Tools to Achieve Your Goals Faster!
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    Adalysis is an automated ad testing platform for AdWords.The platform automatically recognizes when ads are being tested and then runs statistical significance calculations for those tests to determine where you have action to take.The system also recolonizes the effective device of your ads, and splits out the tests based upon the devices where the ads are being displayed. ... learn more about Adalysis

    Entry Level Price
    $99.00 Per Month
    Free Trial
    14 Days
    50%

    Category Focus

    PPC Software
  • 5. SellerApp

    Supercharge Your Amazon Sales
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    SellerApp is a behavioral eCommerce analytics software that provides Amazon sellers insights derived from their data through powerful tools and reports to help optimize their sales and generate more sales. This E-Commerce solution allows sellers to fully capitalize and take complete advantage of the full value of their digital data by aggregating them and gain meaningful insights that they can use... learn more about SellerApp

    Entry Level Price
    $99.99 Per Month
    Free Trial
    7 Days
    100%

    Category Focus

    PPC Software
  • 6. Outbrain

    Reach New and Engaged Audiences
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    We’re Outbrain. The brains (and technology) behind them, helping you digitally discover content most interesting to you. We serve more than 275 billion (yes, billion) monthly recommendations to readers.From our complex set of algorithms to our proprietary Interest Graph, our system pairs content with readers who’ll find it most engaging and relevant. ... learn more about Outbrain

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    25%

    Category Focus

    PPC Software
  • 7. Scibids

    We make AI-based media buying a reality for marketers
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    Scibids Technology was founded in 2016 in Paris, France with the vision of building the future of algorithmic media trading. Drawing from their PhD in Artificial Intelligence (AI) and background in advertising technology (ad tech) and the financial technology (fintech), Scibids’ two founders built a SaaS that mirrors the innovation and sophistication of stock trading. Fast forward to the p... learn more about Scibids

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    50%

    Category Focus

    PPC Software
  • 8. ClickGUARD

    Maximize their pay-per-click ROI by removing fraudulent and money wasting clicks from campaigns.
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    ClickGUARD is the most advanced feature packed click fraud protection software designed to stops money wasting clicks, boost campaign conversions and maximize PPC ROI. With more than 50+ highly integrated features ClickGUARD protective solutions is the only solution able to build a customizable firewall around every object (Campaigns, AdGroups and keywords) in your Google Ads campaigns to detect, ... learn more about ClickGUARD

    Entry Level Price
    $59 Per Month
    Free Trial
    7 Days
    50%

    Category Focus

    PPC Software
  • 9. Madgicx

    Omnichannel ad management.
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    Industries: SMEs, Enterprises, Ad agencies, Soloprenuers. Verticals: E-Commerce, Lead Generation, App Installs and local businesses DTC Experise Madgicx is a secret weapon used by thousands of data-driven advertisers, who rather not waste their time on optimizing their Facebook & Google ads manually. Imagine hiring an elite advertising agency in the price of software - that's Madgicx. ... learn more about Madgicx

    Entry Level Price
    $49 Per Month
    Free Trial
    7 Days
    50%

    Category Focus

    PPC Software
  • 10. SEISO

    INSTANT & FREE by SEISO.
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    FREE | Instant | Exhaustive SEISO is a Google Ads certified grader that analyses your PPC ads and campaigns (Adwords). Insights are sorted by priority / impact on business, they can even be activated on the account in 1 clic. Each month a new audit report is delivered in your mailbox for advertisers to improve regulary their results and control the Health of the Google Ads account. Your new SEM co... learn more about SEISO

    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    PPC Software
  • 11. AdNabu

    AdNabu is the best PPC software for E-Commerce companies.
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    AdNabu is the best PPC software for E-Commerce companies. We enable E-Commerce companies to generate more sales from their Google Ads campaigns. Our Software helps optimize existing campaign budget as well as discover new opportunities for generating sales. AdNabu provides powerful automation capabilities, 24x7 live support & best-in-class ad optimization. 4000+ companies worldwide trust AdNabu fo... learn more about AdNabu

    Entry Level Price
    $99 Per Month
    Free Trial
    14 Days
    50%

    Category Focus

    PPC Software
  • 12. Agency360

    All-In-One White Label Reporting Platform for Agencies
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    The platform is designed for any type of agencies involved in marketing, communication, advertising, web and media processing. Unique and Powerfull White Label Reporting Platform for Marketing-, Web- and Media Agencies. Including Ads, Web leads B2B, SEO, Web Analytics, Social Media, Intuitive Reports, and much more. ... learn more about Agency360

    Entry Level Price
    $79 Per Month
    Free Trial
    14 Days
    50%

    Category Focus

    PPC Software
  • 13. ClickCease

    Detect, block and analyze click fraud attacks without lifting a finger.
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    PPC managers and advertisers interested in optimizing their campaigns by eliminating the fraudulent clicks from their clients competitors and other sources of click fraud. 1 of 5 clicks on your PPC campaign is most likely...useless. ClickCease blocks competitors and bots from clicking on your Google Ads. Main features: Custom detection settings Google Ads refund automation Landing page video reco... learn more about ClickCease

    Entry Level Price
    $15 Per Month
    Free Trial
    14 Days
    50%

    Category Focus

    PPC Software
  • 14. Optmyzr

    Manage PPC campaigns for their own company, or for others through an agency or consultancy.
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    Manage PPC ads at scale more effectively by getting recommendations for optimizations and apply changes you like with one click. Manage ads, bids, budgets, keywords, and more for Google Ads and Bing Ads. Build and maintain shopping ads from your merchant feed. Build dynamic inventory campaigns based on templates. Automate custom workflows. Audit accounts in seconds. Automate reporting for AdWords,... learn more about Optmyzr

    Entry Level Price
    $499 Per Month
    Free Trial
    7 Days
    50%

    Category Focus

    PPC Software
  • 15. Adzooma

    Online Advertising PPC Managers Advertising Agencies Business Owners
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    The Adzooma platform is now FREE for all. With no card details required. Our automated PPC management and optimisation platform offers AI and machine learning for stress-free marketing automation. Enjoy 24/7 ad optimisation with easily actioned improvements. Save hours of analysis every week and stay informed with instant notifications. Harness up-to-the-minute data to make lightning-quick decisio... learn more about Adzooma

    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    PPC Software
  • 16. BlueWinston

    PPC specialist or e-shop owner all over the world
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    According to Google study, customers who see mutually both Product text ads and Shopping ads (PLAs) are 90% more prone to do purchase on retailers website! Create ads for your products in 5 minutes. Google AdWords automation tool for creating and optimizing product text ads from you XML product data feed. Target customerss and sell all your products thanks to 5 campaign types which prevent low sea... learn more about BlueWinston

    Entry Level Price
    $68.72 Per Month
    Free Trial
    N/A
    100%

    Category Focus

    PPC Software
  • 17. AdScale

    Advertising agencies, In-house digital marketing teams. PPC managers and private advertisers.
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    AI-driven software to optimize & automate PPC management across advertising platforms. +30% ROI, -80% management time. Our features: cross-platform budget management, 24/7 bid optimization, automated cross-platform reporting, real-time alerts, click fraud protection, insightful dashboards & recommendations, and more. Start improving your ROI with 30-day free trial! ... learn more about AdScale

    Entry Level Price
    $190 Per Month
    Free Trial
    30 Days
    100%

    Category Focus

    PPC Software
  • 18. iSpionage

    Uncover Your Digital Marketing Blindspots to Outperform Your Competitors
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    iSpionage is a competitive research and monitoring platform for digital marketers to gain a competitive edge in the search marketing landscape. 35,000+ clients have used iSpionage to improve SEO & SEM performance. Our unique features allow you to: visualize PPC buyers journey from clicks to conversions, stay current with competitors' offers using our landing pages intelligence, track your SEO rank... learn more about iSpionage

    Entry Level Price
    $59 Per Month
    Free Trial
    30 Days
    50%

    Category Focus

    PPC Software
  • 19. Clever Ads

    Google Advertising Made Easy by Clever Ads.
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    Optimizing your Google Ads campaigns is not easy and has a direct effect on your budget and ROI. Use Google Ads Audit and: (1) Stop wasting money and detect which Google Ads campaigns are underperforming. (2) Always know what to do next for improving your Google Ads results and reaching the best ROI possible. (3) Save time by applying Google Ads optimizations and improvements right away. Risk asse... learn more about Clever Ads

    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    PPC Software
  • 20. Clever ecommerce

    Google Ads automation for ecommerce.
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    Designed for small and medium businesses as well as eCommerce platforms, it is a PPC solution that helps automate keyword generation to connect with the targeted audience on Google Search and Helps businesses automate their Google Ads campaigns. ... learn more about Clever ecommerce

    Entry Level Price
    $49 Per Month
    Free Trial
    14 Days
    50%

    Category Focus

    PPC Software
  • 21. Adboozter

    Boost Google Ads campaign performance with powerful automation.
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    Optimize your Google Ads in minutes, not hours. With intuitive keyword and negative management, Adboozter does the heavy work, so you don't have to. The Search Term Cleanser uses n-gram analysis so you can easily apply negative words and phrases to your campaigns. It also highlights new keyword opportunities to help you grow. Adboozter is a cost-effective tool to help you save time and money on Go... learn more about Adboozter

    Entry Level Price
    $19 Per Month
    Free Trial
    14 Days
    50%

    Category Focus

    PPC Software
  • 22. Aori

    A set of tools to help you conquer Google and Microsoft Ads.
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    Marketing solution that helps firms of all sizes with campaign creation and management. Tool to help Google Ads users create hundreds of high-performing ads in minutes based on single keyword ad groups. ... learn more about Aori

    Entry Level Price
    $48 Per Month
    Free Trial
    N/A
    100%

    Category Focus

    PPC Software
  • 23. Shape Integrated

    All-In-One PPC Budgeting Solution.
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    Shape builds PPC management software that helps digital marketers and teams scale their business profitably. Shape gives advertisers tools to manage and optimize hundreds of PPC budgets across Google, Bing, LinkedIn, Facebook, Twitter, Youtube, Instagram, and Google DV360. Our software: saves PPC marketers time through intelligent automation, facilitates team member collaboration, bridges data gap... learn more about Shape Integrated

    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    PPC Software
  • 24. AdLantern

    pace and manage your monthly Google Ads budgets quickly, easily, and affordably.
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    AdLantern cuts to the heart of a core, unchanging problem for digital marketers: budget management. By eliminating tedious busy work - having to pace and recalculate monthly budgets each day - we're creating more time and peace of mind, which in turn allows marketers to be better at their jobs and focus on adapting to a changing marketplace. This allows them to build relationships, form strategies... learn more about AdLantern

    Entry Level Price
    $99 Per Month
    Free Trial
    14 Days
    100%

    Category Focus

    PPC Software
  • 25. Taboola

    REACH YOUR AUDIENCE ON TOP SITES.
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    Cloud-based discovery solution designed to drive traffic, monetize content, and increase audience engagement. Discovery platform that helps small to large sized businesses with lead generation and audience targeting. ... learn more about Taboola

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    PPC Software
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