PPC or Pay-per-Click is a popular search engine marketing strategy where the advertisers have to pay the publisher a stipulated fee each time the ad gets clicked. The goal of PPC is to enhance online traffic to websites. But considering the tough competition prevailing in the digital marketing industry, most businesses are keen to implement the best PPC software that can boost search engine marketing efforts.
What is PPC Software?
PPC Software is an automation tool that enables you to innovate your digital marketing strategies with real-time modification, management, and tracking of PPC ad campaigns. You can also use the PPC management software to automate the keyword research process and set up campaigns based on the bidding amount. The PPC management tools let you calculate the budget in advance and link your PPC ads on various platforms such as Google, Facebook, or Bing.
How to Select the Best PPC Software?
If you are keen to increase your website traffic, selecting the best Pay per click software becomes more than essential. GoodFirms’ provides a comprehensive list of top PPC tools where each of them has been thoroughly compared on different factors such as features, pricing, deployment models, etc.
List of The PPC Management Software | Best PPC Tools
- All-in-one Marketing SEO Tool
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious abo... learn more about Semrush"SEMRush is Great!"Zee MarketingVISIT WEBSITEFree Trial7 daysEntry Level Price$119.95 per Month
- Competitor Keyword Research Tools for AdWords PPC & SEO
SpyFu uncovers the best opportunities for search marketers. We connect SEOs and PPC pros with the answers they need to stay competitive and grow their business. SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your targe... learn more about SpyFu"Provides you deep Analysis of your competitors"Eduard Klein, International Digital Growth Initiator at Eduard Klein
- Right Marketing Campaign for Your Business.
Designed for small to midsize businesses, it is a marketing campaign management solution that manages leads through google shopping, search ads and retarding ads. PPC management solution that helps manage visitors, sales and leads through website analytics and bid optimization algorithms. ... learn more about Kliken"Bad service all lie "Sam KhalafVISIT WEBSITEFree TrialN/AEntry Level Price$75 per Month
- Supercharge Your Amazon Sales
SellerApp is a behavioral eCommerce analytics software that provides Amazon sellers insights derived from their data through powerful tools and reports to help optimize their sales and generate more sales. This E-Commerce solution allows sellers to fully capitalize and take complete advantage of the full value of their digital data by aggregating them and gain meaningful insights that they can use... learn more about SellerAppVISIT WEBSITEFree Trial7 daysEntry Level Price$99.99 per Month
- Reach New and Engaged Audiences
We’re Outbrain. The brains (and technology) behind them, helping you digitally discover content most interesting to you. We serve more than 275 billion (yes, billion) monthly recommendations to readers.From our complex set of algorithms to our proprietary Interest Graph, our system pairs content with readers who’ll find it most engaging and relevant. ... learn more about Outbrain
- We make AI-based media buying a reality for marketers
Scibids Technology was founded in 2016 in Paris, France with the vision of building the future of algorithmic media trading. Drawing from their PhD in Artificial Intelligence (AI) and background in advertising technology (ad tech) and the financial technology (fintech), Scibids’ two founders built a SaaS that mirrors the innovation and sophistication of stock trading. Fast forward to the p... learn more about Scibids
- Maximize their pay-per-click ROI by removing fraudulent and money wasting clicks from campaigns.
ClickGUARD is the most advanced feature packed click fraud protection software designed to stops money wasting clicks, boost campaign conversions and maximize PPC ROI. With more than 50+ highly integrated features ClickGUARD protective solutions is the only solution able to build a customizable firewall around every object (Campaigns, AdGroups and keywords) in your Google Ads campaigns to detect, ... learn more about ClickGUARDVISIT WEBSITEFree Trial7 daysEntry Level Price$59 per Month
- Omnichannel ad management.
Industries: SMEs, Enterprises, Ad agencies, Soloprenuers. Verticals: E-Commerce, Lead Generation, App Installs and local businesses DTC Experise Madgicx is a secret weapon used by thousands of data-driven advertisers, who rather not waste their time on optimizing their Facebook & Google ads manually. Imagine hiring an elite advertising agency in the price of software - that's Madgicx. ... learn more about MadgicxVISIT WEBSITEFree Trial7 daysEntry Level Price$49 per Month
- INSTANT & FREE by SEISO.
FREE | Instant | Exhaustive SEISO is a Google Ads certified grader that analyses your PPC ads and campaigns (Adwords). Insights are sorted by priority / impact on business, they can even be activated on the account in 1 clic. Each month a new audit report is delivered in your mailbox for advertisers to improve regulary their results and control the Health of the Google Ads account. Your new SEM co... learn more about SEISO
- AdNabu is the best PPC software for E-Commerce companies.
AdNabu is the best PPC software for E-Commerce companies. We enable E-Commerce companies to generate more sales from their Google Ads campaigns. Our Software helps optimize existing campaign budget as well as discover new opportunities for generating sales. AdNabu provides powerful automation capabilities, 24x7 live support & best-in-class ad optimization. 4000+ companies worldwide trust AdNabu fo... learn more about AdNabuVISIT WEBSITEFree Trial14 daysEntry Level Price$99 per Month
- All-In-One White Label Reporting Platform for Agencies
The platform is designed for any type of agencies involved in marketing, communication, advertising, web and media processing. Unique and Powerfull White Label Reporting Platform for Marketing-, Web- and Media Agencies. Including Ads, Web leads B2B, SEO, Web Analytics, Social Media, Intuitive Reports, and much more. ... learn more about Agency360VISIT WEBSITEFree Trial14 daysEntry Level Price$79 per Month
- Detect, block and analyze click fraud attacks without lifting a finger.
PPC managers and advertisers interested in optimizing their campaigns by eliminating the fraudulent clicks from their clients competitors and other sources of click fraud. 1 of 5 clicks on your PPC campaign is most likely...useless. ClickCease blocks competitors and bots from clicking on your Google Ads. Main features: Custom detection settings Google Ads refund automation Landing page video reco... learn more about ClickCeaseVISIT WEBSITEFree Trial14 daysEntry Level Price$15 per Month
- Manage PPC campaigns for their own company, or for others through an agency or consultancy.
Manage PPC ads at scale more effectively by getting recommendations for optimizations and apply changes you like with one click. Manage ads, bids, budgets, keywords, and more for Google Ads and Bing Ads. Build and maintain shopping ads from your merchant feed. Build dynamic inventory campaigns based on templates. Automate custom workflows. Audit accounts in seconds. Automate reporting for AdWords,... learn more about OptmyzrVISIT WEBSITEFree Trial7 daysEntry Level Price$499 per Month
- Online Advertising PPC Managers Advertising Agencies Business Owners
The Adzooma platform is now FREE for all. With no card details required. Our automated PPC management and optimisation platform offers AI and machine learning for stress-free marketing automation. Enjoy 24/7 ad optimisation with easily actioned improvements. Save hours of analysis every week and stay informed with instant notifications. Harness up-to-the-minute data to make lightning-quick decisio... learn more about Adzooma
- PPC specialist or e-shop owner all over the world
According to Google study, customers who see mutually both Product text ads and Shopping ads (PLAs) are 90% more prone to do purchase on retailers website! Create ads for your products in 5 minutes. Google AdWords automation tool for creating and optimizing product text ads from you XML product data feed. Target customerss and sell all your products thanks to 5 campaign types which prevent low sea... learn more about BlueWinstonVISIT WEBSITEFree TrialN/AEntry Level Price$68.72 per Month
- Advertising agencies, In-house digital marketing teams. PPC managers and private advertisers.
AI-driven software to optimize & automate PPC management across advertising platforms. +30% ROI, -80% management time. Our features: cross-platform budget management, 24/7 bid optimization, automated cross-platform reporting, real-time alerts, click fraud protection, insightful dashboards & recommendations, and more. Start improving your ROI with 30-day free trial! ... learn more about AdScaleVISIT WEBSITEFree Trial30 daysEntry Level Price$190 per Month
- Uncover Your Digital Marketing Blindspots to Outperform Your Competitors
iSpionage is a competitive research and monitoring platform for digital marketers to gain a competitive edge in the search marketing landscape. 35,000+ clients have used iSpionage to improve SEO & SEM performance. Our unique features allow you to: visualize PPC buyers journey from clicks to conversions, stay current with competitors' offers using our landing pages intelligence, track your SEO rank... learn more about iSpionageVISIT WEBSITEFree Trial30 daysEntry Level Price$59 per Month
- Google Advertising Made Easy by Clever Ads.
Optimizing your Google Ads campaigns is not easy and has a direct effect on your budget and ROI. Use Google Ads Audit and: (1) Stop wasting money and detect which Google Ads campaigns are underperforming. (2) Always know what to do next for improving your Google Ads results and reaching the best ROI possible. (3) Save time by applying Google Ads optimizations and improvements right away. Risk asse... learn more about Clever Ads
- Google Ads automation for ecommerce.
Designed for small and medium businesses as well as eCommerce platforms, it is a PPC solution that helps automate keyword generation to connect with the targeted audience on Google Search and Helps businesses automate their Google Ads campaigns. ... learn more about Clever ecommerce
- Boost Google Ads campaign performance with powerful automation.
Optimize your Google Ads in minutes, not hours. With intuitive keyword and negative management, Adboozter does the heavy work, so you don't have to. The Search Term Cleanser uses n-gram analysis so you can easily apply negative words and phrases to your campaigns. It also highlights new keyword opportunities to help you grow. Adboozter is a cost-effective tool to help you save time and money on Go... learn more about AdboozterVISIT WEBSITEFree Trial14 daysEntry Level Price$19 per Month
- A set of tools to help you conquer Google and Microsoft Ads.
Marketing solution that helps firms of all sizes with campaign creation and management. Tool to help Google Ads users create hundreds of high-performing ads in minutes based on single keyword ad groups. ... learn more about AoriVISIT WEBSITEFree TrialN/AEntry Level Price$48 per Month
- All-In-One PPC Budgeting Solution.
Shape builds PPC management software that helps digital marketers and teams scale their business profitably. Shape gives advertisers tools to manage and optimize hundreds of PPC budgets across Google, Bing, LinkedIn, Facebook, Twitter, Youtube, Instagram, and Google DV360. Our software: saves PPC marketers time through intelligent automation, facilitates team member collaboration, bridges data gap... learn more about Shape Integrated
- pace and manage your monthly Google Ads budgets quickly, easily, and affordably.
AdLantern cuts to the heart of a core, unchanging problem for digital marketers: budget management. By eliminating tedious busy work - having to pace and recalculate monthly budgets each day - we're creating more time and peace of mind, which in turn allows marketers to be better at their jobs and focus on adapting to a changing marketplace. This allows them to build relationships, form strategies... learn more about AdLanternVISIT WEBSITEFree Trial14 daysEntry Level Price$99 per Month
- REACH YOUR AUDIENCE ON TOP SITES.
Cloud-based discovery solution designed to drive traffic, monetize content, and increase audience engagement. Discovery platform that helps small to large sized businesses with lead generation and audience targeting. ... learn more about Taboola
- Amazon sellers, vendors and advertising agencies
Advigator is a software for Amazon sellers that manages advertising campaigns, analyzes search term reports, adds new keywords and sets optimal bids. All by itself. ... learn more about AdvigatorVISIT WEBSITEFree Trial14 daysEntry Level Price$1 per Month
- Ultimate middleware for your Header Bidding ad stack
Webmasters, website owner from any country may use the tool. Fits for any website or multiple sites. Tool for webmaster to build header bidding wrapper, integrate Prebid.js and DFP, collect analytics and get reporting in single console. ... learn more about HeadBidder
- Kenshoo Apps Supports the Powerful Features of Facebook App Ad and Google App Campaigns
Kenshoo is the leading technology platform for brands looking to plan, activate and amplify effective marketing across the most-engaging digital channels. Kenshoo offers the only marketing solution that provides data-driven insights and optimization technology to help make informed decisions and scale performance across Google, Facebook, Microsoft, Pinterest, Snapchat, Instagram, Amazon, Apple, Ya... learn more about Kenshoo
- Analyze and automate your paid marketing at scale.
AdStage is powering lead generation marketers with closed-loop reporting and automation software. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to analyze performance, build reports, and optimize campaigns at scale. With AdStage Report, analyze and report on ad performance. With AdStage Automate, create always-on campaign monitoring and optimiza... learn more about AdStageVISIT WEBSITEFree Trial14 daysEntry Level Price$149 per Month
- All-in-one Amazon seller software suite. Research, manage, and automate.
All-in-one software to run and automate your entire Amazon business. - Customizable Profit Dashboards - Product Alerts - Multiple Amazon Seller Accounts - Keyword Tracker - Keyword Research Tools - Review Automation - Email Automation - Product Launches with ManyChat - Integration with Zappier - Landing Pages - PPC & Inventory Tools ... And more! Tools just keep getting added to the suite. Run you... learn more about Elite SellerVISIT WEBSITEFree Trial14 daysEntry Level Price$597 per Month
- Simplify online advertising management, starting from ads creation and finishing with reporting.
eLama is a smart digital marketing automation platform which simplifies Google Ads and Facebook Ads campaigns. eLama offers a bunch of professional tools such as UTM-building tool, Smart Bid Calculator, Campaign Advisor, single payment hub and others. eLama offers a complex PPC-marketing automation solution using which platform's users save both time and money advertising with Google Ads. ... learn more about eLamaVISIT WEBSITEFree Trial14 daysEntry Level Price$11 per Month
- A game-changing campaign builder for Google Ads
Replaces multiple complex platforms and endless spreadsheets with a single, clean user interface designed to help agencies of all sizes improve the scale and profitability of their PPC advertising services. Fiuti gives you a set of tools to help you generate keywords, negatives, build campaigns, ad groups, ads & extensions, all at scale within 30 minutes. ... learn more about FiutiVISIT WEBSITEFree Trial7 daysEntry Level Price$65 per Month
- Free Tools for Digital Marketers & Business Owners
Best For Digital Marketer, Business Owners Product Details - Generate targeted negative keyword lists in seconds.... learn more about Negative Keyword Tool
- All-in-One SEO and PPC Tools for Better Marketing
Free and paid PPC and SEO tools for better marketing. Here are just some of the features: rank tracker, keyword research tool, keyword clustering tool, website auditor, website watcher, search volume tracker and many others. ... learn more about TopvisorVISIT WEBSITEFree TrialN/AEntry Level Price$29 per Month
- Get More Customers For Your Business. Grow With Google, Facebook & Microsoft ads
Technology empowering businesses to advertise on Google, Bing & Facebook. Powered by machine learning and AI. ... learn more about AdInvestorVISIT WEBSITEFree TrialN/AEntry Level Price$125.22 per Year
- Turn Your PPC Cost Into Profit.
PPC management platform that helps organizations track inventories, create campaigns, manage profits, and monitor customer feedback. Business analytics and digital marketing agency that helps businesses of all sizes create, track, and automate online advertising campaigns through an integration with Google tag manager. ... learn more about adMind
- Online advertising hat helps SOHO and small business owners and marketers quickly start advertising.
Plan, create, manage and optimise advertising campaigns on Google Ads, Facebook and Instagram. ... learn more about Adtiq
- We provide a completely superior marketing solution for Google Ads, using artificial intelligence.
Automated marketing solution that helps businesses create an optimize ad campaigns. We support both eCommerce sites and content sites. Increase conversions and decrease workloads by automating your Google Ads. ... learn more about Amanda AI
- Grow Amazon Ad Revenue.
Amazon Seller, Amazon Marketing Agencies, Digital Marketing Agencies, Amazon SEO professionals Higher ad efficiency with algorithmic bidding and AI driven keyword research. Automate Your Amazon PPC with thousands of data points. ... learn more about BidmatikVISIT WEBSITEFree TrialN/AEntry Level Price$239 per Month
- Enjoy Amazon Ads on Autopilot.
PPC management software that uses machine-learning algorithms to continuously analyze the performance of Amazon advertisements, making them more profitable through bid and keyword adjustments. ... learn more about BidXVISIT WEBSITEFree TrialN/AEntry Level Price$89 per Month
- GET MORE APP DOWNLOADS FROM APPLE SEARCH ADS
Takes Minutes to Build a Campaign Automated campaign Setup Select Storefronts (App Store Countries), Budget and Cost Per Download Goals, and Demographic Targeting Automated Search Ads Management 24/7 Integrate Third Party Attribution Providers, Adjust and AppsFlyer, for Centralised Performance Reporting... learn more about Redbox Platform
- PAID SEARCH ADVERTISING | PPC SOFTWARE
ClickForce is pay-per-click (PPC) campaign management platform for all major search engines, (Google, Bing & Yahoo!). ClickForce seamlessly tracks form submissions, emails, order placements & more. Our machine learning algorithm automatically optimizes keyword bids & page placements based on conversions to generate the best results for each campaign. Providing complete transparency, users can logi... learn more about ClickForce
- PPC Advertising Incredibly smart. Right now.
Darts is an advertising management platform to generate & manage PPC ads automatically. Can generate, update fully new ads or update to make relevant current ads and prices in ad campaigns created manually. It will make everything to interest advertisers only in business results. Currenly, works with PPC ads in Google AdWords, Bing Ads & Yandex.Direct, with offers from Google Shopping & Yandex.Mar... learn more about Darts
- Easier and Faster Reporting for your Amazon Sponsored Ads
Amazon analytics and optimization software that provides tools for Amazon sellers, vendors, and agencies to help increas DataHawk Advertising is an Amazon PPC Software that will help you monitor, analyze, and increase the performance of your Amazon Sponsored Ads and reduce your Amazon ACoS.... learn more about DataHawk