Best Social Media Marketing Software

Are you looking for all in one social media marketing platform to manage all your social media? If you are, you should try social media marketing software that can not only be used to manage multiple accounts but also to measure your marketing success. GoodFirms researches the market and curates a list of top social media software or social media monitoring software that is widely used. These SMM tools are researched for features like collaboration, content curation, boosting, engagement, listening, monitoring, publishing management, scheduling, social analytics, and team management. And each of them is listed with software details and verified client reviews. Service-seekers can leverage the information provided to assess and select the best social media marketing service. Here is the list of top social media marketing tools:

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List of Best Social Media Software For Marketing | Top Social Media Marketing Tool

  • Ryzely

    Complete social media management Software
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    Ryzely is a complete social media management software. Unlimited accounts. Infinite connections in one platform. A social media platform that lets you post, connect, and manage your digital presence like a Pro. Come, build your tribe. Engage with your audience and strike a dialogue. It’s time to rise. Create lasting impressions with Ryzely. A user-friendly, purpose-built social media management ... read more about Ryzely

    Free version
    50% in Social Media Marketing Software
  • Hootsuite

    Social Media Marketing & Management Dashboard
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    Hootsuite is the world's most widely used social media marketing & management platform with over 16 million users worldwide. The social media management platform that lets you build smarter workflows, scales across your organization, and delivers demonstrable ROI. It is designed for organizations to execute social media strategies across multiple social media networks, including Facebook, Instagra ... read more about Hootsuite

    Free version
    40% in Social Media Marketing Software
  • Buffer

    Social Media Management Software for Growing Brands
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    Buffer is an intuitive, streamlined social media management software platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. We have a suite of products for publishing, engagement, analytics, and team collaboration. Our products are carefully considered and highly refined to help social media marketers and teams work more e ... read more about Buffer

    Free version
    50% in Social Media Marketing Software
  • HubSpot Marketing Hub

    All-in-One Inbound Marketing Software.
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    HubSpot Marketing Hub software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale. It covers everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer. ... read more about HubSpot Marketing Hub

    Free version
    14% in Social Media Marketing Software
  • PromoRepublic

    Social Media Management on Autopilot
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    PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, and multi-location brands. The social media marketing software includes intelligent products to distribute editable content, schedule it with AI, manage multiple clients or locations, run local ads, and stay on top of the results. We believe in the power of content and put our cre ... read more about PromoRepublic

    $49 Per Month
    14 Days
    35% in Social Media Marketing Software
  • Sprout Social

    Social Media Management Software Solutions
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    Sprout Social’s social media management software & marketing solutions help you find, form and deepen real connections with the people who love your brand. Sprout Social’s all-in-one social media management solution empowers our customers to do more with their social media strategy. Better connect with audiences, streamline publishing workflows, collaborate in real-time and turn social data i ... read more about Sprout Social

    $89 Per Month
    30 Days
    40% in Social Media Marketing Software
  • Agorapulse

    Managing social media has never been easier
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    Agorapulse is a Social Media Management Tool and CRM platform that enables agencies, businesses and marketers to manage all their social media messages, schedule and publishes content, identify key influencers, monitor social channels, and get stunning reports all in one easy to use dashboard. Agorapulse currently supports Facebook, Twitter, Instagram, YouTube, and LinkedIn. And yes, we offer Inst ... read more about Agorapulse

    Free version
    50% in Social Media Marketing Software
  • Zoho Social

    Social Media Management Software to Schedule Your Post
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    Zoho Social is a complete social media management software platform for businesses and agencies. Manage multiple social channels, schedule unlimited posts, monitor keywords and collaborate with your team - all from a single dashboard social media marketing software. ... read more about Zoho Social

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    15 Days
    50% in Social Media Marketing Software
  • Rignite

    Turn social activity into real.
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    Our social media marketing software helps your business get results from social. Grow your following, boost engagement, and win sales. Easily. With less hassle. Run end-to-end social media campaigns across multiple networks. Get campaign level reporting to know what’s working. Monitor and engage from a single dashboard. Schedule posts – individually, or as a series. Save time spent on social w ... read more about Rignite

    $28 Per Month
    14 Days
    50% in Social Media Marketing Software
  • Sendible

    The Social Media Management Tool for Agencies.
    Visit website is a social media marketing software platform that allows individuals, agencies and small businesses to engage with their audience across multiple channels at any time. Sendible's powerful analytics allows users to track and monitor the success of their social media marketing efforts and ROI. ... read more about Sendible

    $29 Per Month
    14 Days
    50% in Social Media Marketing Software

    The Platform for Every Kind of Social Media Marketer.
    Visit website provides a unified SaaS platform for social media listening, advertising, engaging, publishing and analytics. We enable our clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Our platform has already achieved great international traction in the market, with its technology endorsed by partnerships with Facebook, Twitter, ... read more about

    $108 Per Month
    14 Days
    50% in Social Media Marketing Software
  • Loomly

    Build a successful brand with your team.
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    Loomly is the Brand Success Platform that empowers marketing teams to collaborate, publish and measure. It streamlines teamwork along your entire content management process: manage digital assets, fuel storytelling, polish content, approve messaging, reach your audience, engage your community and measure performance. ... read more about Loomly

    $26 Per Month
    15 Days
    25% in Social Media Marketing Software
  • CoSChedule

    Organize Your Marketing In One Place
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    CoSchedule is the only way to organize your marketing in one place. As a family of agile marketing products, CoSchedule serves more than 7,000+ customers worldwide, helping you stay focused, deliver projects on time, and keep your entire marketing team happy.As one of the top 15 leading software providers on the Inc. 5000 list and recognized in Gartner’s 2019 Magic Quadrant for Content Marketing ... read more about CoSChedule

    Free version
    50% in Social Media Marketing Software
  • Sprinklr

    The unified platform for all customer-facing functions.
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    Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows sil ... read more about Sprinklr

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    30 Days
    25% in Social Media Marketing Software
  • Oktopost

    Social media management platform for B2B enterprise
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    Oktopost is the only social media management platform architected for B2B enterprises. Using Oktopost, B2B marketers can easily publish content, engage with audiences at scale, and measure ROI-positive metrics.With a built-in employee advocacy platform, enterprise companies can empower their employees to amplify their social reach while positioning employees as thought leaders. ... read more about Oktopost

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    50% in Social Media Marketing Software
  • SocialPilot

    Simple & Cost-Effective Social Media Marketing Tool
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    SocialPilot is a social media scheduling and social media marketing tool for social media professionals, digital marketing agencies, social media power users, bloggers and any individuals who want to increase their social media presence effectively. SocialPilot was founded by Jimit Bagadiya in 2014 with the aim to increase the efficiency in social media marketing. ... read more about SocialPilot

    $29.75 Per Month
    14 Days
    50% in Social Media Marketing Software
  • Semrush

    All-in-one Marketing SEO Tool
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    Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about ... read more about Semrush

    $129.95 Per Month
    7 Days
    15% in Social Media Marketing Software
  • Mailchimp

    All-In-One Marketing Automation Platform for Small Business
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    Mailchimp is the world's leading marketing automation platform. It helps businesses of all sizes find their audience, engage their customers, and build their brand. Mailchimp's CRM features allow businesses to get to know their audience and find new ways to market to them. The audience dashboard shows businesses pre-built segments, such as top locations, recent sources of growth, common tags, and ... read more about Mailchimp

    Free version
    20% in Social Media Marketing Software
  • Marketo Engage

    The Next Generation of Marketing Automation Software is Here
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    Marketo, Inc., offers the leading Engagement & marketing automation Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness.  ... read more about Marketo Engage

    Contact vendor
    25% in Social Media Marketing Software
  • Socioboard

    Social Media Lead Generation Toolkit for Businesses
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    Socioboard helps businesses and brands with a 360o social media lead generation, marketing, customer support and engagement automation platform. Businesses have changed drastically in last century. Everything has moved to digital world and lives of people have become digitally connected via Social Media. ... read more about Socioboard

    $9.98 Per Month
    7 Days
    50% in Social Media Marketing Software
  • EngageBay

    Market better. Sell faster.
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    EngageBay is a simple, affordable, all-in-one marketing automation software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails and automate your marketing funnel through marketing automat ... read more about EngageBay

    Free version
    9% in Social Media Marketing Software
  • LinkedCamp

    Marketing & Sales Automation Software
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    LinkedCamp is a super-efficient marketing automation tool that empowers businesses and sales industries to drive more LinkedIn connections, hundreds of leads, sales, and conversions automatically. LinkedCamp not only runs campaigns but provides you key metrics, monitor campaigns progress, and provides data on the dashboard so you can optimize your campaigns accordingly to boost conversion rate. It ... read more about LinkedCamp

    $69 Per Month
    14 Days
    50% in Social Media Marketing Software
  • Inflact

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    Social media marketing solution designed for Instagram growth. It helps with audience growth, client interaction, and content management. Features of the platform include chatbot, post scheduling, AI-powered hashtag generator, CRM, growth analytics, and a profile analyzer. Do you use Instagram for sales, establishing your brand, or influencing? The IG app is not enough to build trust in your comm ... read more about Inflact

    $54 Per Month
    100% in Social Media Marketing Software
  • Later

    The best social media marketing platform & link in bio tool.
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    Founded as the first-to-market Instagram scheduler in 2014, Later (formerly Latergramme) has grown from a simple Instagram tool to the #1 visual marketing platform for Instagram, Facebook, Twitter, and Pinterest.We believe that social media has become a visual experience, and we’ve designed our platform to help you visually plan and schedule your photo and video content. ... read more about Later

    Free version
    50% in Social Media Marketing Software
  • ContentStudio

    Streamline Your Social Media and Content Marketing
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    ContentStudio is a content discovery and social media management platform to help businesses manage and streamline their content marketing workflow. It is the easiest way to discover new content and schedule posts on Facebook, Instagram, Linkedin, Twitter, Pinterest, Tumblr, Wordpress, and Medium. ... read more about ContentStudio

    $25 Per Month
    14 Days
    50% in Social Media Marketing Software
  • Social Champ

    Social Media Management Tool to Rule Digital Space
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    Social Champ is a result-driven Social Media Management Tool allowing users to automate and streamline the Social Media Scheduling process. Users can collaborate with teams, track and analyze their Social Profiles, create and curate content, and schedule content days, weeks even months in advance! Social Champ allows you to connect Facebook Pages and Groups, Twitter profiles, Pinterest Boards, Ins ... read more about Social Champ

    Free version
    50% in Social Media Marketing Software
  • Cision

    Making Earned Media Manageable
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    Cision empowers communicators to identify influencers, craft and distribute meaningful stories, and measure the impact. From engaging influencers and sharing news to comprehensive media and analytics, Cision provides an all-in-one solution to help you build awareness, earn publicity and measure results. Cision is a leading global provider of earned media software and services to public relations a ... read more about Cision

    Contact vendor
    34% in Social Media Marketing Software
  • MeetEdgar

    Your social media on auto-pilot starts here.
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    Edgar is a social media scheduling tool like no other. Instead of publishing your updates just once and throwing them away like yesterday's rubbish, he carefully catalogues them in a library that you build over time. All of your updates are sorted into categories you create and published on a schedule that you choose, so Edgar publishes what you want, when you want it. No manual scheduling, no bus ... read more about MeetEdgar

    $24.91 Per Month
    7 Days
    33% in Social Media Marketing Software
  • ContentCal

    Simple social media calendar for planning & posting to all your accounts
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    Cut through the noise of your competition with ContentCal: a simple tool to plan, create and publish compelling social media content. ContentCal is now known as Content Scheduler in Adobe Express, where you can find social media features alongside thousands of beautiful templates for quickly and easily making and sharing standout content. ... read more about ContentCal

    Contact vendor
    14 Days
    50% in Social Media Marketing Software
  • CrewFire

    All-In-One Brand Ambassador, Affiliate, and Referral-Tracking
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    CrewFire is a simple, effective tool that turns your customers into social media brand ambassadors to help you drive traffic, sales, and profits. It turns your existing customers into brand ambassadors on social media (and beyond) - making it easy, engaging, and rewarding for them to help promote your brand and drive traffic, sales, and profits. ... read more about CrewFire

    $1000 One-time
    33% in Social Media Marketing Software
  • HipSocial

    Social Media Management Software for your growing business
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    HipSocial by 500apps is a social media management tool focused on helping business increase their social engagements. Through HipSocial, Businesses can plan, schedule, and track content across various social networks with proper workflow. HipSocial also helps businesses unlock the true power of Social Listening by going through the brand mentions and engaging with them separately. Along with that, ... read more about HipSocial

    $14.99 Per Month
    14 Days
    50% in Social Media Marketing Software
  • BuzzSumo

    Analyze what content performs best for any topic or competitor.
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    BuzzSumo provides social insights for content marketing and SEO campaigns. - Discover what people are sharing the most in your niche - Analyze what topics, headlines, and content formats work - Get content alerts whenever your brand or a topic is mentioned - Find interesting and trending content to curate - Discover guest post and interview opportunities - Analyze your competitors top conten ... read more about BuzzSumo

    Free version
    50% in Social Media Marketing Software
  • Viralpep

    All-In-One Social Media App For Individuals and Teams
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    Viralpep allows you to manage more than 4 of your most popular social media platforms at one place so you can efficiently manage all your profiles collectively. With Viralpep, you can now engage with people across all the social media accounts efficiently. Reply to the messages without any delay and actively engage in interesting conversations with people on all the platforms. ... read more about Viralpep

    $29 Per Month
    15 Days
    50% in Social Media Marketing Software
  • Gain

    Prepare, approve, and publish your content on time, all the time.
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    Gain makes the content publishing workflow easy for agencies, social media managers, and anyone working in teams. Automated approval system designed specifically for marketing teams and their stakeholders. Gain is an approval automation system specifically designed for marketing content. Stop wasting time following up on your approvers and keeping track of changes! Start doing more meaningful work ... read more about Gain

    $99 Per Month
    14 Days
    50% in Social Media Marketing Software

Buyer’s Guide

Introduction to the Buyer’s Guide for Social Media Marketing Software

Today, no one can deny the power of social media as a ubiquitous tool for reaching target customers. Social Media has become a trendsetter, an appealing component in marketing strategy, and a substantial medium to influence the buying decisions of tech-savvy consumers. Social media marketing has become a new model of marketing for all businesses, and managing this social interactivity with the target audience is, therefore, a crucial aspect of a business's strategic plan. 

Using social networks for long term customer commitments and converting networks into sales are complicated and challenging processes. Managing privacy issues, data security, and customer-generated data such as reviews and feedback require managers to automate processes and deploy comprehensive software tools. Social media marketing is a time-intensive model of marketing that requires frequent interactions. Regular posting of content at the right time on multiple social media handles, engagement of the audience with the curated content, understanding, and monitoring audience reactions, addressing grievances, and many more activities cannot be handled manually. 

Marketing managers, therefore, require a reliable Social Media Marketing Software that manages, integrates, and optimizes their marketing strategy across all social media channels. With a plethora of social media softwares available in the market, it can be confusing to choose and deploy the best suitable Social Media Marketing Platform for managing your business's communication. This buyer's guide for Social Media Marketing Software intends to be a helpful resource and guidance tool for those seeking to buy and implement an SMM tool for their organization. This buyers' guide will assist you in selecting the best available Social Media Marketing Software option for your needs. But before we discuss that, let us understand what social media marketing means and why it is important? 

What is Social Media Marketing?

Social Media Marketing uses social media platforms to increase the visibility of the brands on the Internet, social media sites, and online business platforms. It uses multiple tools to promote a company's products and services. Social Media Marketing that started in Web 2.0 (the Age of Content Creation and Collaboration) has evolved extensively in the Web 4.0 (the age of the Internet of Things). With interactive open applications and social media services,  social media marketing promotes brands by sharing video content, audio content, photos, infographics, online questionnaires, blog posts, and even live streaming.

Why is Social Media Marketing important today?

The times have changed for the corporates. Earlier, they communicated about their brand through traditional media only. With traditional media like television and print, they could engage only in one way communication with the audience. Therefore, the corporates were unable to gauge their communication outreach and effectiveness. 

Today, things have changed drastically. With the evolution of advanced smartphones, every individual owns a 'screen' with proximity to 'social media platforms.' This proximity has given the power to the individuals to instantly express their opinions regarding a particular post, brand, service, product, or company. It has established two-way interactive communication with the companies. 

Therefore, the magnitude of audience engagement with a marketing campaign, and analysis of audience behavior can be well understood with social media analytics. Marketing managers understand that social media visibility is a significant parameter of their brand's status. Therefore, marketing managers use social media to create an impact on people's minds. 

What is Social Media Marketing Software? 

A social media marketing software is an application program which helps the corporates to successfully manage their communications and marketing strategy across multiple social media handles like Twitter, Facebook, Instagram, Linkedin with the convenience of a single dashboard. A social media marketing software provides several advantages like -  social media listening where it can keep track of people's conversations and analyze what interests the followers. It can also schedule posts on the decided date on all the social media platforms, and Monitor negative or derogatory comments to ensure that community guidelines are followed. 

Top 5 reasons why you need Social Media Marketing Software? 

Almost every organization, irrespective of big or small, carries its marketing and branding activities online. An SMM tool helps to solve an organization's communication hurdles by timely scheduling of posts. Social media marketing software responds quickly to any negative feedback and analyzes reports measuring the campaign performance.

Social media marketing software is needed for varied reasons: Here are the top 5 reasons why you need one;

  • Companies need Social media software to aggregate large quantities of data being generated from mobile apps and devices to single storage.  This software allows better management of multiple social media accounts and helps nurture customer relations by brand storytelling as well. 
  • Earlier, it took a long time for the potential audience to absorb a brand's message and communicate it to other people. But now, with interaction tools available in social media platforms such as– comment, share, like, and emoticons, the content penetration within the target audience has become fast. You need a social media marketing tool to keep posting the right content effectively. 
  • With every brand's social media presence, companies are inquisitive about the activities of their competitors. By analyzing the audience's behavior, the companies can gain positive feedback and can earn the people's favorite reputation on social media. A social media marketing software can monitor people’s activities and posts on social media and help to analyze their social media behavior.
  • A social media platform has also been the biggest platform for people to vent their anger or disgust if dissatisfied with a particular product or service. Also, it is the greatest platform for customers who want to express their gratitude to brands for their exceptional services. Social media marketing software can keep a tab of the history of conversations enabling the companies to personalize the customer experience and improve customer service.
  • Social media marketing software gives you updates about the conversations happening in real-time. Companies can immediately plan a remedial action where the negative and inappropriate messages are addressed quickly to ensure brand security. 

What are the different types of Social Media Marketing Software?


These types of social media marketing services are licensed, and social media marketers can easily install them on their computer systems. They offer a highly customizable working platform with a large number of features. Admins can install these software solutions on their mobile phones also. 


Third-party vendors from their servers host these types of social media marketing platforms.  It is a popular type of SMM tool as it can be accessed from anywhere. You just require the login ID and the password provided by your vendor to access these solutions.


These types of social media marketing services are hosted through third-party vendors that have cloud servers. These are popular with large organizations that require massive data storage capacity. 

Open Source

These types of social media marketing tools allow users to customize the software source code to fit their requirements. Admins can modify the inbuilt settings and add extra plugins to improve the utility of the software.

What is the right time to invest in a Social Media Marketing tool?

When you want to improve your ROI

In a data-obsessed world, the ability to measure and analyze results has become vital. Social media marketing software allows the extraction of campaign performance data from each platform. It further collates it in a single excel sheet. The results allow companies to form short-term strategies to improve the Return on Investments (ROI). 

When you want to improve the relations with the customers

The brand marketing of today is- to harness the power of social media platforms to be seamlessly in people's conversations. With target customers now being present on social media platforms, the brands must communicate themselves to the people in the times of grievances and happiness. 

When you want to grow your social reach locally

For many businesses, the local audience is their target audience. To optimize ad expenses, the geo research tool feature in Social media software can be used. It helps to track the conversations happening on social media networks within the specific radius of a geographical location.

When you want quality content to be published

With keyword monitoring and research, we can find out what kind of content will engage more with the people. With this, businesses can track the behavior of the target audience, competitors' activity, etc. This will help to strategize communication. 

When you want your marketing productivity to be improved

Social media marketing software assists in increasing marketing productivity by doing multiple tasks single-handedly. With automated features, it reduces the need for manual intervention of social media marketers. This saves time for social media managers that can be utilized in other productive activities.

When you wish to reach your customers in real-time

Suppose your customer has posted something on his or her timeline related to a specific problem he or she is facing.  If your brand product is the solution to that problem, and you post your answer within minutes that solves the customer’s issue, then you have won the brand marketing game. Social media marketing software can track multiple posts for keywords related to your brand’s product or services. This feature can help you find the relevant posts in real-time.

Which Industries would benefit the most from Social Media Marketing Software? 


Social media has the ability to influence the buying decision of shoppers. It provides a sense of oneness to people who are on the same community group on a social network. This makes social media very crucial for every business that wants to reach its target audience. Ecommerce businesses can use platforms such as Instagram for sharing their product's images, Facebook for redirecting traffic to their website, LinkedIn for connecting with the distinguished professionals in their field, Twitter for solving customer issues, and other platforms for increasing more participation and reach. Social media marketing software can help to bring all this on a single dashboard.


Social media has become an integral part of every sector of the business world. In the education sector, social media is now widely used for promoting schools and colleges. Colleges and schools post their co-curricular and extra-curricular activities on platforms such as Facebook and Instagram. Sharing announcements, notices, event information, guest lecture news, seminar details, etc. on social media platforms is considered a direct communication tool to reach students and their parents. E-learning opportunities via social media platforms provide a new learning curve for learner-centric education systems.


Hotels are using social media marketing software to share valuable information on social media platforms to tourists and business professionals looking to visit the city. Hotels managers know that hospitality is a visual-centric industry. The more images and photos that hotel posts of visitors enjoying their ambient environment, the more traction the hotel is going to get on social media. Reviews on social media about a hotel influences other visitors. Hotels deploy social media marketing software to engage their happy customers in sharing positive stories on their social media handles.


Today people go to social platforms such as Facebook and Youtube for finding solutions for technical issues related to their computer systems, hosting plans, latest information on new technology and gadget releases. The technology sector can easily monetize this by sharing the information necessary to the users. Social media marketing software tracks what people are looking for on various social platforms. This can help technology companies to curate the information according to the demand and share it on various social networks.

Real Estate

The builders, property managers, agents, brokers vehemently use social media to showcase their offering and generate leads for the same. Here, social media tools will help to get insights about the number of people who have commented or asked the location, or for a visit to the sample flat or building. Also, the geo research tool showcases a property to the audience who are in the vicinity of it. 


The entire entertainment industry thrives on social media. Whether it is a new movie trailer release or a song they publish in the social media sites to understand the people sentiments and using the sentiment analysis, they can determine if it is going to be a hit amongst the viewers. Social media listening is a major feature of an SMM tool that helps to understand people 's reactions for the new release of a movie or song by examining the type of comments, no. of shares, retweets, etc. 


The retail industry is not behind when it comes to social media marketing. Be it a new service launch or offers and discounts on products, all of these are well communicated through social media. In retail, the biggest benefit the industry gets from using social media marketing software is that it provides customer service and support before any negative news gets viral. Also, with the positive feedback received from people, it helps them to roll out new strategies to grow their business. 


The speed with which content penetration happens in social media is fast and has proved to be an asset to the fashion industry.  Social media marketing tools aid the fashion houses to gain an insight into what kind of fashion interests the people. It acts as a research platform for them.  

Why should small businesses use social media marketing tools for marketing their business?

Small businesses can reach their target audience without spending large sums of money on advertising expenses by using a social media marketing tool.The follow links, blogs, posts, referral links, backlinks, and others can increase organic traffic to their websites. The traffic can improve not only the sales of their products and services but also the page rank of their business website. Social media also adds more vigor to their other marketing strategies. For instance, the paid advertising campaigns can be boosted by adding social media marketing to it. Small businesses that choose to participate in discussion forums and customer interaction sessions build more credibility for themselves. With the ability to discern the campaign success in the form of data and numbers, small businesses can monetize more on the social media platform than opting for the traditional form of advertising.

What are the Current Trends in Social media marketing and its potential?

Augmented reality 

Augmented reality is currently being embraced by real estate, paint, furniture, and cosmetic companies to give people a slice of the idea of what and how a product would look if bought in real. For example- how a piece of furniture would look if put in this space or particular wall color in the room would look? It merges reality with the product chosen for buying. Social media marketing tools integrate with augmented reality software to provide the best buying experience to shoppers.


Chatbot technology is evolving day by day. Earlier, the chatbots were filled with pre-decided answers and solutions to limited problems. Now chatbot technology is exploring more algorithms to understand the issues and, in fact, are surfing the web to solve new problems, hence giving ease of customer servicing. Social media marketing services use chatbots integration to engage their customers initially. Chatbots can converse with multiple people at a time. 


The storytelling trend used by the brands provides the audience with authentic insights about new products. With appealing storytelling techniques, marketers make sure that the audience will see the videos or posts.  It ensures that customers will not miss the newest offers, discounts, and deals.

Shopping on social media

With alluring photographs, discounts, offers, and reviews available on social media, shoppers are trying to monetize the opportunity. Buying options being available on social media are allowing the audience not to give a second thought to go over other sites and buy from the social media there itself. 

Live streaming and Live Chat

Social media live streaming on Channels like Twitter, Facebook, Instagram, and LinkedIn to create eye-catching on-demand content is a growing social media marketing trend. Live streaming increases human interaction and attracts more audience to your business. Live streaming is a zero cost brand-building activity. Data compression technology has made it easy to live stream video using minimum bandwidth.

What are the Features to look before buying Social Media Marketing software?

Multiple platforms can be managed from a single dashboard 

Companies have their accounts on multiple social media platforms. Marketing the content individually for every social media handle becomes a tedious job. A social media marketing software helps to market your brand on multiple social media platforms from a single dashboard. 

Automatic bulk scheduling of posts 

There are specific time slots when your target audience is more active on social media handles than the usual. In those peak times, posts can get maximum traction from the target audience. Those peak times differ from one social platform to another. The automatic bulk scheduling feature has the ability to track and identify those slots based on past data. It allows social media marketers to ‘time’ the posts when the target audience is live and publishes posts accordingly.  They also eliminate the use of regular spreadsheets, that are generally used for social content calendars. 

Social media listening and monitoring

After brands publish their posts on social media, they know that people are talking about the brand, the industry, and their competitors. With people engaging with social media excessively, it takes no time to malign a brand on social media platforms. In times like these, social media listening can help mitigate a brand's reputation by addressing people's grievances actively. A social media marketing software keeps a tab of all conversations. 

Customer engagement

If companies are quick in responding to messages, comments, and mentions with prefabricated messages sent out to customers, it will boost customer engagement. Social media marketing tools have features to send prefabricated messages instantly.


The engagement of a campaign may not be the same on every social platform. It means that the target audience may be unavailable on some platforms. Understanding the availability and traction of target audiences on social platforms helps businesses to plan better content strategies and also to optimize the advertising expenses. This feature of social media software can gauge a company's performance on social media by using real-time analytics derived by the number of likes, retweets, or shares a post gets.

Collaboration within team

It simplifies communication within the team. If you have a team that replies to customer queries on social media, then this feature is very helpful.  Your team can view all your social messages from all channels in one stream. The live activity feature notifies you when a team member is responding to a message in real-time.  It increases the response time and makes sure no tasks or responses are repeated.

Content library and sources

This feature allows for easy management of content across multiple social media handles. A content library makes it easy for teams to share appropriate content. 

Social media advertising 

It helps to manage social media advertising along with posts and marketing campaigns. It also simplifies social media managers' workflows. 

Software Integration

This feature helps integration enable social media marketing software to integrate with many external applications, websites, and services seamlessly. It increases the capability of standalone social media software.


Security features alert the team of any undesirable activity happening in social media channels. Also, if multiple people are handling social media accounts, it is essential that we give correct permissions to each team member. This prevents the publishing of content, which has not been approved and makes everybody responsible.

Keyword tracking 

To ace social media marketing, we must develop content that consists of words usually used by the searchers. Social media marketing software allows social media marketers to set up a stream containing allocated keywords. Tracking the keywords helps businesses in finding followers who would be more interested in their brand. 

Real-time reach

The real-time reach feature of social media marketing software allows businesses to engage or customers based on breaking news and recent information. Instant posts based on trending topics and current news can engage customers in a positive manner.  This feature tracks all real-time changes in the social network world, and based on its real-time marketing strategy can be made.

What are the Advantages of using Social Media marketing software?

Cutting the advertising expense 

A budding startup doesn't have enough budget to advertise through traditional media. Social media advertising provides low-cost entry barriers, and social media marketing software helps you to successfully communicate about your brand’s unique selling proposition on multiple social media platforms. 

         The convenience of managing customer relationships: 

Online social media marketing tools help to manage and track the conversation history to provide a personalized experience to customers.  This also helps to connect customers with the right person from your team to solve grievances.  

         Increase team collaboration: 

It allows the convenience of task delegation to the team. A social media software provides a tool that allows you to work within a shared inbox, that will show you when someone is currently interacting with a message. 

Managing multiple social pages

It will be tedious if one has to individually log into every social media account and check the messages. An online social media marketing software eliminates the difficulty of juggling from every single account. It can aggregate all messages sent to all profiles into one spot, thus saving the time and effort of continually juggling through multiple accounts.

Increases social media accountability

Many times, you will find that several outsiders or employees publish irrelevant content from the official social media accounts. This leads to a question mark on the credibility of the brand for the visitor. Maintaining hygiene in the comments is necessary. Social media tools provide the admin control that prevents such posts from getting published automatically without your permission.

Easy monitoring of Keywords

At times, customers may praise or bad mouth about a brand, but the information may not reach the brand as they may not have used the hashtags. This software will aid us in finding out the adjacent brand keywords to understand their activities. 

Analysis of social media performance

The social media marketing software provides a comprehensive analytics report indicating the content performance on each platform. It gives businesses adequate insights about the target audience, demographics, the peak time when the audience is active online, the most engaging content format, etc. This helps to plan a better content strategy. 

How to evaluate and select the right social media marketing software for you?

There are many online social media marketing tools available in the market that promise to help you ace the marketing game on social media platforms. While buying, you must keep the following things in mind to evaluate which social media marketing app will work best for your business. 

  • Decide upon a budget on how much you want to spend on social media marketing software. Always look into payment options, as there are many vendors who give discounts if you can afford to pay annually. 
  • It is mandatory to look for the plan cancellation options. Many online social media marketing software have plan cancellation options and get the amount refunded for unused service. 
  • Take maximum advantage of the live demo and get maximum queries and doubts cleared. 
  • Always select Social media marketing apps that can be operated from mobile as well as laptops. 
  • While buying make sure the software can connect to platforms which are essential and make your evaluation basis the following questions- 
  1. Can they post to personal accounts? 
  2. Can they post to company accounts?
  3. Can they post to groups? 
  4. Can they access and use other platform features? Such as liking, commenting, using lists, and so on? 

For further evaluation, go through the checklist below.

What are the Essential Things to keep in mind before buying Social Media Marketing software?

Spam Filtering

Please ensure that the software which we are purchasing has a spam filtering feature. The spam emails may contain malware that can hijack social media accounts. Many vendors pass off their products to be free of spams. It is always advised to check user reviews before purchasing. 

         Inaccurate Automated Sentiment Analysis

At times, the software generates inaccurate reports of customer sentiment analysis. This can put a business in jeopardy as we tend to miss valuable social media insights for the automated sentiment analysis reports. 

         Publishing to multiple networks

Though the basic feature of any social media marketing tool is publishing your posts to multiple social media platforms, not all software publish to all networks. Hence, it is important to review as in which social media platforms are essential for the business and see to it that the particular software does publish to those required platforms. 

          Free trial

Before buying any social media marketing software, please ensure that the vendor allows a free trial period to understand and evaluate the software. Any vendor denying the free trial of software can be given a second thought.

What is the Average Cost for buying Social Media Marketing software?

The costs of Social Media Marketing  software depends on the following number of factors such as:

  • Number of users/admins 
  • The number of social networks you can connect – The free pricing tier can allow you to connect only one social media site; the premium tier will allow you to connect with more social media platforms and price to be more as well. 
  • Inclusion of analytics data   
  • Integration with Google analytics

Social Media Marketing software such as Hootsuite, Hubspot, Mailchimp, etc. have both premium and free plans. SMM tools such as SEMrush, BuzzSumo, SproutSocial will cost you around $79 to $99 a month. AI-powered social media marketing software such as YouScan can cost around $500 per month. Other social media marketing platforms such as Ryzely (also has a free plan with limited features), Buffer, Zoho Social, and PromoRepublic charge between $5 to $15 per month. If you are looking for a free and open source social media marketing software, then you can go with Socioboard

What is the Future of companies opting for Social Media Marketing software?

With more smartphones and large involvement of individuals with social media platforms, the marketing strategy has evolved over the years. Today 3.8 billion people use social media. Brands that inform and educate on social media platforms rather than adopting a sales strategy are well-placed to build a large customer base. The increasing number of social media users is a positive factor that will drive growth for social media marketing strategy. Companies investing in the right social media tool for b2b social media marketing needs will benefit a lot in the future. 

Why refer to GoodFirms' list of top Social Media Marketing software?

Goodfirms assist you in understanding the authenticity and accurate categorization of social media marketing software. Goodfirms, researches, categorizes, and lists the best software solutions based on their merits, functions, pricing, customer support, and usability. Goodfirms meticulously analyzes and regularly updates a database of above 9000 software solutions and services. All software included in the final list are further reviewed by the verified users. This makes the Goodfirms' software list highly reliable and trustworthy. Businesses and academic professionals looking for the best social media marketing software for their needs are advised to apply filters based on deployment criteria, pricing models, available support, devices supported, etc. to find the SMM tool that will best suit their needs.  

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