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The Next Generation of Marketing Automation Software is Here

Marketo, Inc., offers the leading Engagement & marketing automation Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. 
Adobe
2006
United States
  • Computer-software
  • Financial-services
  • Information-technology-services
  • Internet
  • Marketing-advertising
5 Industries
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  • Computer-software
  • Financial-services
  • Information-technology-services
  • Internet
  • Marketing-advertising
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Marketo Engage

Marketo Engage Core Features

Focus of Marketing Automation Feature
  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Google AdWords Visibility
  • Lead Management
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing
Focus of Social Media Marketing Feature
  • Boosting
  • Collaboration
  • Engagement
  • Social Analytics
Focus of Lead Generation Feature
  • Data Import/Export
  • Landing Page Builder
  • Lead Capture
  • Lead Nurturing
  • Lead Segmentation
  • Lead Verification/Validation
  • Prospecting Tools
Focus of Lead Management Feature
  • Contact Management
  • Lead Capture
  • Lead Nurturing
  • Lead Segmentation
  • Sales Tracking

Marketo Engage Pricing

Pricing Type
  • Contact Vendor
Preferred Currency
  • USD ($)
Free Version
  • No
Payment Frequency
  • Quote Based
Vendor pricing page

Marketo Engage Reviews

30
Total Reviews
4.2/5
Overall Rating
0
Recent Reviews

What Users Say

Average opinion from my side
Moe Bahidra
Moe Bahidra
Good to go when with Marketo
Deep Sharma
Deep Sharma
Markato, marketing automation done easy
Amit Agrawal
Amit Agrawal , Chief Operating Officer at Cyber Infrastructure (CMMI Level 3 Certified)
Cost-efficient system
Pravinam
Pravinam
Good to work on
Sachin Jacob
Sachin Jacob , Project Manager at E-bility GmbH

Marketo Engage Reviews

4.2 30 Reviews
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Brandon Lee

Marketo is perhaps one of the best-known marketing automation tools

We Reptile Maniac use Marketo Engage. A key component of marketing automation tools is the provision of analytics features to determine the success of an entire campaign across channels. These features measure the impact of campaigns on marketing team KPIs and campaign ROI and the impact of campaigns on the company’s revenue. It’s one of the most mature tools, with a full suite of features that help marketers manage email campaigns and provide excellent tools for sales teams. Marketo is great for companies that are going to make use of the tool’s many features that go beyond basic marketing automation.

How frequently you use Marketo Engage?

Daily

Rating Breakdown

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Timothy Woods

It's one of the most mature programs with a comprehensive feature set

We Carnivore Style use Marketo. For a good reason, Marketo is the most well-known marketing automation solution. Marketo is ideal for businesses that intend to employ the tool's many capabilities beyond simple marketing automation. It is not the most costly tool, but it is also not the cheapest. If you're not planning to use the system's sophisticated features, you can accomplish equivalent results using a less expensive tool. It's one of the most mature programs, with a comprehensive feature set that not only assists marketers in managing email campaigns but also provides superb capabilities for sales teams. Marketo also offers a marketplace called LaunchPoint that has hundreds of connectors.

How frequently you use Marketo Engage?

Daily

Rating Breakdown

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  • Overall Rating
Eva Tian

Marketo allows us to automate marketing tasks and run social media management

Our company Mynd uses Marketo as the marketing automation software. We chose Marketo because of its comprehensive and user-friendly platform and integration with our CRM system. It also provides us with detailed analytics and reporting, helping us track the effectiveness of our marketing efforts. Additionally, Marketo has a strong customer support team that can assist us with any questions or issues.

How frequently you use Marketo Engage?

Daily

Rating Breakdown

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  • Overall Rating
Raine Gui

Marketo is one of the most developed solutions for marketing and sales

We Model Chic use Marketo. My research has led me to conclude that Marketo is the most effective marketing automation software. By far, Marketo is the most well-known marketing automation platform. There are dozens of add-ons available on Marketo's marketplace, called LaunchPoint. Marketo is fantastic for organizations that use the software's many features beyond those required for simple marketing automation. Neither the most nor least priced instrument available. You can achieve the same effects using one of the cheaper tools if you don't plan on using something other than the system's sophisticated capability. To avoid swapping over all your data and campaigns later, begin with a product like Marketo if you plan on expanding into more extensive functionality soon. In addition, we appreciate Marketo's lively and extensive knowledge base, which serves as a wonderful introduction to the platform for new users.

How frequently you use Marketo Engage?

Daily

Rating Breakdown

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Sanket Desai

Marketo for email marketing

Being a Seasoned writer and blogger at itsonlinemarketing.com, we use Marketo for email marketing. Pros: Flexibility of use Better marketer control and scalability. Sales enablement Ability to integrate with third party tools Cons: Reporting - Campaign reporting is not intuitive Maintenance- System performance degrades over time

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Patrick Vesely

Marketo does a good

Marketo does a good

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Miika Niemelä

Good tool for B2B marketing automation

We use Marketo in our Marketing department and use it for lead nurturing, lead scoring, internal communications and marketing + sales alignment. Marketo has pretty steep learning curve and you can do same thing in different ways so you need to know the best practices to keep the instance "clean". Connector to Microsoft Dynamics should be updated, that's definitely the weakest point.

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Kerstin Vinall

Good customer service

Good customer service

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Thaddeus Mims

Marketo is a perfect tool

Marketo is a perfect tool

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Alexander Sacchetti

Full of features and affordable

Full of features and affordable

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Colleen Kirk

The easiest and most user friendly software

Marketo is fantastic tool to use in order to easily watch how consumers move through your funnel. This also provides insights to leakages so that you can make corrective steps to get more from awareness to purchase. It's automation is a time saver and easy to set up. The only downfall is that it is you have to add your own CRM that plays well since they don't offer one. It has a high price tag, but it delivers on performance for that price.

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Chris Lesner

Marketo is pretty good, but pretty expensive

Marketo is an all around good platform (one of the best), but honestly a little more expensive than a lot of the competitors out there.

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Kristina Schroffel

Marketo Architecture

I use Marketo day in and day out and it's great from a developer side as well as out of the box admin side. There's a lot to learn and its daunting but the community is well developed at this point. I would recommend it as a high-end solution for marketing operations that can grow with your business.

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Gunjan Batra

Great Support!

Marketo as a platform has immensely helped our marketing teams. The automation capabilities, power of tokens, robust API, Segmentations and, integration capabilities are a huge plus. They are enhancing the backend platform to optimize the speed and performance overall which is necessary for instances that deal with million of records. I would love to see integration between Marketo AND Adobe DAM, Test and Target and, Adobe analytics for end to end tracking.

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Jessica Dennis

Better leads, better life

I currently use Marketo to help identify better leads. As a sales person, its imperative to be able to sort you leads by quality- Marketo allows me to do that by assigning scores to leads. I'm able to reach out to more leads through email automation and it integrates with Salesforce and other tools I use.

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Marketo Engage Integration

Marketo Engage Resources

10 Marketing Predictions for a New Decade
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