Lead Generation Software

Are you considering investing in the best lead generation software? Here is a list of the best lead generation software to help you increase the number of leads and eventually convert them into sales.

A lead is a customer (individual or organization) who displays an interest in purchasing a company’s products or services. The highly competitive business environment, be it any industry, leaves companies fighting for every lead sacrificing organizational resources, and financial strength. Thus, the focus is on developing and nurturing leads through multiple online sources to help keep business flowing. The above is achievable thanks to the modern lead generation tools.    

What is Lead Generation Software? 

Lead generation software is a suite of digital tools that help capture leads from multiple online channels - ranging from social media to personal chat platforms and route them to respected teams for conversion. B2B lead generation tools help identify the right type of leads who display interest in purchasing your product or service. The sales lead generation software captures information about a lead and passes on the necessary information to sales and marketing teams who then try to convert the lead through dedicated communication. 

Can Lead Generation Software Increase Business Productivity and Profitability?

Lead generation software eliminates the manual process of lead generation, which was slow and inconsistent. B2B Lead generation software captures a variety of information that finds use in re-marketing, cross-selling, and upselling in the business. Lead generation software is easily integrable with third-party CRM systems, as well as other important functions. With lead generation systems businesses can generate detailed reports on lead generation process efficiency and the best identify lead generation channels - which can reduce unnecessary expenditure and increase profit. Furthermore, lead generation software opens up opportunities for the automation of processes to capture prospective customers.    

How to Choose the Best Lead Generation Software?   

We at GoodFirms help enterprises stay ahead and drive successful business outcomes through our well-established, globally recognized expertise in software solutions. We go a bit further to create value for our clients by generating the best software listings.

GoodFirms’ meticulously curated list of top lead generation software provides prospective customers with the best possible B2B lead generation software for their businesses. Readers can check the features, pricing, customer support, reviews, and deployment models, and also compare and filter software in the list based on multiple criteria to pick the perfect lead generation system.  

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A Reviews List of Lead Generation Software

  • HubSpot CRM

    Everything you need to organize, track, and nurture your leads and customers.

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    Hubspot is a popular CRM software solution packed with customer service features for businesses of all sizes. The software unifies all the customer-centric services to a single platform, like marketing, sales, lead management, lead generation, and customer support service. This user-friendly CRM solution supports customization to adapt and scale software to market needs. The built-in analytic repo... learn more about HubSpot CRM

    Entry Level Price
    Free version
    Free Trial
    Available
    25%

    Category Focus

    Lead Generation Software
  • Zoho CRM

    Build everlasting customer relationships with the world’s favorite CRM.

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    Zoho CRM is one of the top preferred customer relationship management systems for its powerful features, user-friendly interface, and easy adaptation. small businesses, startups, and large-scale enterprises can use Zoho CRM software to build excellent customer relationships, sales force automation, lead generation, and offer personalized experiences. Integrated real estate CRM helps build healthy ... learn more about Zoho CRM

    Entry Level Price
    Contact Vendor
    Free Trial
    30 Days
    20%

    Category Focus

    Lead Generation Software
  • ActiveCampaign

    Keep track of leads in a CRM, not in your head.

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    ActiveCampaign CRM software is built considering every stage of the customer journey. The software provides a customized dashboard to fit any size B2B, B2C, and eCommerce businesses. This AI-integrated software offers end-to-end sales force automation, lead generation, marketing automation along with email marketing to enhance complete sales management. Besides these tools, ActiveCampaign CRM inc... learn more about ActiveCampaign

    Entry Level Price
    $9 Per Month
    Free Trial
    14 Days
    13%

    Category Focus

    Lead Generation Software
  • Marketo Engage

    The Next Generation of Marketing Automation Software is Here

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    Marketo, Inc., offers the leading Engagement & marketing automation Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness.  ... learn more about Marketo Engage

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    25%

    Category Focus

    Lead Generation Software
  • Pipedrive

    Designed to keep you selling.

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    Pipedrive CRM solution is designed for small to large enterprises. This advanced customer relationship management software has a user-friendly interface covering all CRM capabilities like lead management, sales force automation, marketing automation, etc. Users can get a complete overview of the CRM strategies with various reports like performance reports, revenue reports, and conversion reports. ... learn more about Pipedrive

    Entry Level Price
    Free version
    Free Trial
    Available
    20%

    Category Focus

    Lead Generation Software
  • EngageBay

    Market better. Sell faster.

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    EngageBay is a simple, affordable, all-in-one marketing automation software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails and automate your marketing funnel through marketing automat... learn more about EngageBay

    Entry Level Price
    Free version
    Free Trial
    Available
    9%

    Category Focus

    Lead Generation Software
  • HubSpot Marketing Hub

    All-in-One Inbound Marketing Software.

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    HubSpot Marketing Hub software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale. It covers everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer.... learn more about HubSpot Marketing Hub

    Entry Level Price
    Free version
    Free Trial
    Available
    14%

    Category Focus

    Lead Generation Software
  • SharpSpring

    A powerful suite of sales & marketing automation tools to boost conversions and deliver results.

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    SharpSpring is a cloud-based marketing automation platform for marketing agencies and small to mid-sized businesses that rival top competitors with its features, functionalities, and performance. Email is a key aspect of your marketing and sales strategy – so you need a customer relationship management system that can keep up. Use the app to schedule personalized follow-up emails from your sale... learn more about SharpSpring

    Entry Level Price
    $399 Per Month
    Free Trial
    N/A
    20%

    Category Focus

    Lead Generation Software
  • Keap

    Sales and Marketing Automation built to help you grow without chaos.

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    Keap CRM software is a robust client management and marketing automation software designed for small businesses and startups to govern all CRM activities from one dashboard. The system is powered by features like sales and marketing automation, lead management, contact management, etc. The software’s analytics dashboard enhances CRM strategies with complete insights on leads, marketing campaign ... learn more about Keap

    Entry Level Price
    $40 Per Month
    Free Trial
    N/A
    20%

    Category Focus

    Lead Generation Software
  • Bitrix24

    Your company. United. Free. Unlimited. Online.

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    Highly secure, turnkey intranet solution for small and medium-sized businesses designed for effective collaboration, communication, social networking, business process, and knowledge management. Allows better knowledge continuity by moving data from network silos and local drives to a well-protected centralized repository. Wikis, blogs, and forums ensure social-enabled knowledge bases for improved... learn more about Bitrix24

    Entry Level Price
    $30 Per Month
    Free Trial
    Available
    5%

    Category Focus

    Lead Generation Software
  • Agile CRM

    All-in-One CRM Software, Sales Enablement + Marketing Automation + Customer Service.

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    Agile CRM is an all-in-one customer relationship management software that automates sales, marketing, and service under one platform. The free version of this affordable next-generation cloud-based SaaS CRM software can be best leveraged for marketing automation, customer success, lead generation, lead management, and customer service. Track every stage of your sales process, manage projects, auto... learn more about Agile CRM

    Entry Level Price
    Free version
    Free Trial
    Available
    16%

    Category Focus

    Lead Generation Software
  • Freshsales

    Accelerate your revenue with context-driven sales

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    Freshsales cloud-based CRM software is a 360-degree customer relationship management tool that enables users with core sales management and support activities. This fully-featured CRM system is customizable and accessible on mobile. Freshsales SaaS software speeds up business revenue with demand-driven sales by optimizing different modules of the sales forecasting feature. The software's sales for... learn more about Freshsales

    Entry Level Price
    Free version
    Free Trial
    Available
    20%

    Category Focus

    Lead Generation Software
  • ZoomInfo

    The leading business contact database

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    ZoomInfo empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of contacts. Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.... learn more about ZoomInfo

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    33%

    Category Focus

    Lead Generation Software
  • Pardot

    Smarter Marketing Automation

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    Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. ... learn more about Pardot

    Entry Level Price
    $1250 Per Month
    Free Trial
    N/A
    25%

    Category Focus

    Lead Generation Software
  • NetHunt CRM

    Push the boundaries with our Gmail CRM for sales and marketing.

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    NetHunt CRM is a well-known online sales force automation tool allowing you to control your sales pipeline. Expanding target audiences and acquiring the market is easy with this CRM, as the device has advanced modules like lead generation and management. Managing leads, organizing data, nurturing customer relations, monitoring sales pipeline, and closing more deals is easier with the NetHunt cust... learn more about NetHunt CRM

    Entry Level Price
    $24 Per Month
    Free Trial
    14 Days
    25%

    Category Focus

    Lead Generation Software
  • Freeagent CRM

    Best CRM solution for the new world of work.

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    Freeagent is a perfect CRM software for small businesses to streamline workforce management with unlimited user access. This customized software flawlessly integrates task and project management for automation and monitors sales operations. The automated lead generation software assembles leads and stores extensive data using contact management. This way, it becomes easy for the sales team to acce... learn more about Freeagent CRM

    Entry Level Price
    $35 Per Month
    Free Trial
    N/A
    16%

    Category Focus

    Lead Generation Software
  • Zoho Marketing Automation

    Marketing automation software for faster business growth.

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    Zoho Marketing Automation is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer.... learn more about Zoho Marketing Automation

    Entry Level Price
    Contact Vendor
    Free Trial
    15 Days
    33%

    Category Focus

    Lead Generation Software
  • Builderall

    We Believe In Affordable Tools For All...

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    Free lead funnels for Entrepreneurs designed to capture prospect information and create a customer base to send offers and presentations. Built For Gurus and Beginners Your level of skill or experience doesn't matter. Easy, Fast, and Yet Professional All under your control. It's easy to edit your site. Perfect for Mobile Phone. Create Restricted Area Website for Members. Easier Blogging Create Sal... learn more about Builderall

    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    Lead Generation Software
  • Act-On

    Marketing Made Personal.

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    Act-On’s Adaptive Marketing Platform is your command center to get the right messages, to the right people, at the right time. Our easy-to-use technology provides you with insight to adapt to your customers’ unique needs at each stage of the buying journey and accelerate your lead to revenue. Reach the right buyers and convert more leads with our adaptive marketing automation platform. ... learn more about Act-On

    Entry Level Price
    $900.00 Per Month
    Free Trial
    N/A
    20%

    Category Focus

    Lead Generation Software
  • Genoo

    Build relationships; get more sales.

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    Genoo’s flagship product, Genoo Marketing Automation software, was released later in 2008 and quickly earned acclaim from a growing community of users. Continuous commitment to serving the real business objectives of customers, listening to their wants, and delivering what they need has become Genoo’s stock-in-trade. ... learn more about Genoo

    Entry Level Price
    $199 Per Month
    Free Trial
    30 Days
    25%

    Category Focus

    Lead Generation Software
  • Teleduce

    Drive Marketing ROI Simpler & Faster.

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    Teleduce is an all-in-one business management solution that integrates cross-functional responsibilities of marketing, sales, and client communication. A cloud based Device-Agnostic product that inculcates personalized bulk SMS, bulk Email, and voice call campaigns. Over the years, Corefactors clients use Missed call features, Landing page designs, integrated Google Analytics, enhanced inbound and... learn more about Teleduce

    Entry Level Price
    Contact Vendor
    Free Trial
    7 Days
    33%

    Category Focus

    Lead Generation Software
  • Jumplead

    Convert visitors into leads and nurture them into customers

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    Jumplead is an inbound and marketing automation service that helps you to turn more visitors into customers. Jumplead comes complete with easy to use lead management tools, allowing you and your team to make the most of the leads that Jumplead generates. Jumplead also has an integrated Twitter customer intent search that allows you to keep an eye on people looking for help and recommendations. Ma... learn more about Jumplead

    Entry Level Price
    $49 Per Month
    Free Trial
    N/A
    25%

    Category Focus

    Lead Generation Software
  • Marketable LLC brings to you real-time solutions for the most intricate challenges in lead management for all kinds of businesses. Be it any type of lead acceptance, routing, sales, and distribution requirement, Marketable LLC knows how to keep things most sorted for you. It has cutting edge marketing intelligence in affiliate tracking, conversion tracking and all kind of tracking. Managing your c... learn more about Marketable LLC

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    50%

    Category Focus

    Lead Generation Software
  • Claritysoft CRM

    CRM made easy so you can do what you do best.

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    Claritysoft is an all-in-one CRM software enveloping all contact relationship features like lead management, sales force automation, marketing automation, and lead generation. Empowering your team, delighting customers, and driving business growth is easy with this simple-to-use CRM tool. The client management software integrates with third-party tools like accounting, ERP, and email marketing. Th... learn more about Claritysoft CRM

    Entry Level Price
    $39 Per Month
    Free Trial
    N/A
    25%

    Category Focus

    Lead Generation Software
  • Odoo Marketing Automation

    All-in-one marketing automation software

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    Odoo allows you to craft sophisticated end-to-end customer journeys, design engaging email campaigns in minutes and create automatic and targeted marketing campaigns. Set up advanced marketing workflows that are centered around your prospects and nurture them efficiently through your sales funnel. ... learn more about Odoo Marketing Automation

    Entry Level Price
    $36.00 Per Month
    Free Trial
    15 Days
    25%

    Category Focus

    Lead Generation Software
  • C2CRM

    Improve your Customer Experience with C2CRM

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    C2CRM is a full-service CRM tool for SMEs and large enterprises. The software's key properties include sales force automation, marketing automation, lead management, lead generation, etc. The software can be deployed on the cloud and on-premise. This customizable CRM tool is easy to use and install. C2CRM offers robust mapping capabilities to identify sales opportunities by geography. The pricing ... learn more about C2CRM

    Entry Level Price
    $15 Per Month
    Free Trial
    30 Days
    25%

    Category Focus

    Lead Generation Software
  • Soleadify

    Accelerate lead generation

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    Soleadify is the perfect tool to fuel B2B growth: Find targeted lists for your personalized outreach, powered by data you can’t find anywhere else. Unlike other tools, in Soleadify you can find small business owners, doctors, chefs, lawyers and basically any other profession you can think of. In a nutshell: business profiles and contact data for 35M+ companies in 100+ countries. From dentists to... learn more about Soleadify

    Entry Level Price
    Contact Vendor
    Free Trial
    14 Days
    50%

    Category Focus

    Lead Generation Software
  • ClickFunnels

    ClickFunnels Is A Website And Sales Funnel Builder For Entrepreneurs.

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    ClickFunnels was created so that entrepreneurs like you, who aren't programmers and who don't know how to code, can easily build beautiful pages inside of a sales funnel, to grow your company online. Point your customer straight to the ONE product or service they need most to help solve their problem. ... learn more about ClickFunnels

    Entry Level Price
    Contact Vendor
    Free Trial
    14 Days
    100%

    Category Focus

    Lead Generation Software
  • OnePageCRM

    Rocket-fuelled CRM software for Agencies, IT companies, Real Estate, and more...

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    OnePageCRM tool is built for startups, solo entrepreneurs, non-profit organizations, and small businesses. Organizing, visualizing, and selling without missing any lead is easily possible with OnePageCRM. Features like lead clipper, log calls and notes, and automated follow-up accelerates the lead generation process. The CRM tool offers a dedicated email hub to automatically sort potential leads a... learn more about OnePageCRM

    Entry Level Price
    $9.95 Per Month
    Free Trial
    Available
    20%

    Category Focus

    Lead Generation Software
  • Outreach

    Close Deals Faster in the Remote Sales World

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    Our platform always leverages your data and matches it to outcomes to improve your operations so they’re more intelligent with every turn of the flywheel. Once you have the right pieces in place, the flywheel creates momentum that builds off itself. ... learn more about Outreach

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    20%

    Category Focus

    Lead Generation Software
  • Leadsolo

    Find Your Prospects From 70 Million plus B2B Contacts Leadsolo

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    B2B leads have become overpriced rendering many companies and prospect finders unable to reach their target audience. Leadsolo's vision is to make finding prospects affordable, easy, and accurate. Eventually, we will make sales funneling efficient. We directly bring opportunities to you, connecting you to the clients who want your products/services. Leadsolo collects email ids based on websites, k... learn more about Leadsolo

    Entry Level Price
    $39 Per Month
    Free Trial
    N/A
    50%

    Category Focus

    Lead Generation Software
  • ChiroWebMD

    EHR Chiropractic Software for 21st century

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    ChiroWebMD is the pioneer in chiropractic web development marketing and advertising solutions! We provide you with all your business needs - web site layouts, articles, software and marketing technologies. Our chiropractic EHR solutions allow you to create complete, HIPAA-compliant documentation quickly and easily, so you can spend more time on what matters most in your practice–your patients. ... learn more about ChiroWebMD

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    5%

    Category Focus

    Lead Generation Software
  • Online Lead Portal

    Customer at your Finger Tips

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    Online Lead Portal is a service-first Mobile CRM tool that builds software designed to improve customer communication & develop better follow up. As employees, we encourage each other to grow and innovate. As a company, we roll up our sleeves to plant roots in the communities we call home. Our sales CRM tool is powerful and flexible, and scales to meet the needs of any business. Even yours to grow... learn more about Online Lead Portal

    Entry Level Price
    $119 Per Month
    Free Trial
    7 Days
    12%

    Category Focus

    Lead Generation Software
  • Conduct CRM

    Best CRM Software for sales.

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    Conduct CRM is web-based CRM software helps in managing leads, automate sales and manage customer services on a single platform. The software helps to build strong customer engagement and boost company sales. The software records and monitors each and every activity of a sales team and guides them to achieve sales target. The sales team can identify new opportunities, close more business and creat... learn more about Conduct CRM

    Entry Level Price
    Contact Vendor
    Free Trial
    14 Days
    20%

    Category Focus

    Lead Generation Software
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Frequently Asked Questions

What is Lead Generation Software Designed To Do?

Lead generation software is designed to acquire leads from different sources like email marketing campaigns, social media platforms, websites, SEO, PPC, etc., and then qualify those leads and route them to sales & marketing teams for conversions.

Why is it Significant for Businesses to Use a Lead Generation System?

By using the right lead generation tool, businesses can generate more leads from multiple channels, automate the process of qualifying leads, and ensure that the updated data is available to the sales & marketing team. This results in higher conversion rates and customer base expansion, eventually leading to increased sales & revenue.

How Does Lead Generation Software Work?

The lead generation tools include features that allow you to create engaging content that can attract your potential customers. Additionally, the lead generation system also allows you to share that content on multiple channels like social media platforms, blogs, and landing pages. From this stage, leads start coming in. Businesses can at this stage start working on those leads and convert them into long-term relationships. The lead generation system plays a vital role here by automating the process of identifying the sales-ready leads. These qualified leads are then passed on to the sales team for nurturing and conversion processes.

Can a Lead Generation Software Help Both B2B and B2C Companies?

B2B marketing is challenging as the transaction is between one business with another other business, and the buyers are highly knowledgeable and careful about their investment decisions. On the contrary B2C lead generation depends highly on conversations, emotional connections, and personal opinions. The buying decisions while dealing with end-consumers are made impulsively. Whereas in the case of selling to businesses, the buying decisions are made after rigorous research and returns on investment calculations. Whether it is about selecting b2b lead generation software or b2c lead generation software, in both cases you need to analyze your target audience and choose the right lead generation software accordingly.

What are the Different Approaches a Lead Generation Software Follows to Acquire Leads?

A lead generation software can help you generate leads through landing pages, social media posting, blogs, etc. Every lead generation software has its own set of specific features when it comes to generating leads. Also, there are some all-in-one lead generation solutions like Bitrix24 and Dynamics 365 that allow executing multiple lead generation strategies from a single platform.

Are There any Industry Specific Lead Generation Software Available?

Yes, there are lead generation tools available that specialize in specific industries. For example,  real estate lead generation software like Squarespace helps realtors to create property-specific landing pages and generate leads.

How is the Modern Lead Generation System Better than Traditional Lead Generation Methods?

Lead generation tools empower businesses with a strong online presence for businesses enabling them to effectively promote their brand and achieve exceptional customer engagement & loyalty. Such a facility was not available with the traditional methods. Modern lead generation tools have an upper hand by being real-time and more efficient.

Which are the Best Tools for Lead Generation?

Some of the leading players in the lead generation software market include Hubspot Marketing Hub, Optinmonster, Agile CRM, and several others mentioned in this complete list of the best lead generation software.

Are There Any Free Lead Generation Software Available?

Yes, there is free lead generation software available like Leadsolo, POP, Vestorly, and many more mentioned in this list of the top lead generation software. The free version of these solutions might have some limitations in terms of features and users allowed but can be perfect options for small businesses and freelancers. If you are looking for solutions with high-end customization options, you can go for free and open-source lead generation software.

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