Lead Generation Software

Are you considering investing in the best lead generation software? Here is a list of the best lead generation software to help you increase the number of leads and eventually convert them into sales.

A lead is a customer (individual or organization) who displays an interest in purchasing a company’s products or services. The highly competitive business environment, be it any industry, leaves companies fighting for every lead sacrificing organizational resources, and financial strength. Thus, the focus is on developing and nurturing leads through multiple online sources to help keep business flowing. The above is achievable thanks to the modern lead generation tools.    

What is Lead Generation Software? 

Lead generation software is a suite of digital tools that help capture leads from multiple online channels - ranging from social media to personal chat platforms and route them to respected teams for conversion. B2B lead generation tools help identify the right type of leads who display interest in purchasing your product or service. The sales lead generation software captures information about a lead and passes on the necessary information to sales and marketing teams who then try to convert the lead through dedicated communication. 

Can Lead Generation Software Increase Business Productivity and Profitability?

Lead generation software eliminates the manual process of lead generation, which was slow and inconsistent. B2B Lead generation software captures a variety of information that finds use in re-marketing, cross-selling, and upselling in the business. Lead generation software is easily integrable with third-party CRM systems, as well as other important functions. With lead generation systems businesses can generate detailed reports on lead generation process efficiency and the best identify lead generation channels - which can reduce unnecessary expenditure and increase profit. Furthermore, lead generation software opens up opportunities for the automation of processes to capture prospective customers.    

How to Choose the Best Lead Generation Software?   

We at GoodFirms help enterprises stay ahead and drive successful business outcomes through our well-established, globally recognized expertise in software solutions. We go a bit further to create value for our clients by generating the best software listings.

GoodFirms’ meticulously curated list of top lead generation software provides prospective customers with the best possible B2B lead generation software for their businesses. Readers can check the features, pricing, customer support, reviews, and deployment models, and also compare and filter software in the list based on multiple criteria to pick the perfect lead generation system.  

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A Reviews List of Lead Generation Software

  • 1. HubSpot CRM

    Everything you need to organize, track, and nurture your leads and customers.
    Visit website

    Hubspot CRM software is a free CRM solution used by sales leaders, marketers, customer service teams, operation managers, business owners, and salespeople. It comes with features for deal tracking, pipeline management, prospect management, email tracking, live chat, form builders, chatbot builder, ad management, contact management, reporting dashboard, and many more. Hubspot CRM organizes your cus... learn more about HubSpot CRM

    "HubSpot is the only CRM that is holy grail for businesses"
    Ibrahim Mawri, Founder at Electric Ride Lab
    Entry Level Price
    Free version
    Free Trial
    Available
    25%

    Category Focus

    Lead Generation Software
  • 2. Zoho CRM

    Build everlasting customer relationships with the world’s favorite CRM.
    Visit website

    Zoho CRM delivers a basic and clean interface layout that has a variety of unique features that drive to help lead conversion rates. With an intuitive dashboard, the CRM can run 'macros' to streamline how a lead is contacted and tracked through the process of sales. Administrators can monitor missed opportunities and best-performing agent users, and also make business-impacting decisions using the... learn more about Zoho CRM

    "Zoho CRM’s user-friendly interface helps us meet our specific organizational needs and CRM preferences"
    Sara Graves
    Entry Level Price
    Contact Vendor
    Free Trial
    30 Days
    20%

    Category Focus

    Lead Generation Software
  • 3. ActiveCampaign

    Keep track of leads in a CRM, not in your head.
    Visit website

    ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. With our SaaS platform, we help businesses go beyond marketing automation to optimize their customers’ experiences. ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. Have real-time conversations with your customers. Get ... learn more about ActiveCampaign

    "I would recommened ActiveCampaign for your business and experience the best results."
    Jon Torres, Founder at Jon Torres
    Entry Level Price
    $9 Per Month
    Free Trial
    14 Days
    14%

    Category Focus

    Lead Generation Software
  • 4. Pipedrive

    Designed to keep you selling.
    Visit website

    Pipedrive CRM software is an advanced customer relationship management solution for all types of businesses. You can track your performance, prioritize deals, and forecast revenue using Pipedrive CRM. It has features to manage leads, track client communications, custom chatbots, automate repetitive tasks, AI-enabled automation, performance insights, metrics and reports, data security modules, and ... learn more about Pipedrive

    "Pipedrive has helped us enhanced our overall business and sales performance"
    Emma Gordon, Founder at USSalvageYards
    Entry Level Price
    Free version
    Free Trial
    Available
    20%

    Category Focus

    Lead Generation Software
  • 5. Marketo Engage

    The Next Generation of Marketing Automation Software is Here
    Visit website

    Marketo, Inc., offers the leading Engagement & marketing automation Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness.  ... learn more about Marketo Engage

    "Marketo is a perfect tool"
    Thaddeus Mims, Senior Marketing Operations Specialist at Omnitracs
    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    25%

    Category Focus

    Lead Generation Software
  • 6. EngageBay

    Market better. Sell faster.
    Visit website

    EngageBay is a simple, affordable, all-in-one marketing automation software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails and automate your marketing funnel through marketing automat... learn more about EngageBay

    "Engage Bay has allowed us to automate our brand’s marketing processes which enables us to save time"
    Lucia Jensen, CEO at WeLoans
    Entry Level Price
    Free version
    Free Trial
    Available
    10%

    Category Focus

    Lead Generation Software
  • 7. SharpSpring

    A powerful suite of sales & marketing automation tools to boost conversions and deliver results.
    Visit website

    SharpSpring is a cloud-based marketing automation platform for marketing agencies and small to mid-sized businesses that rivals top competitors with its features, functionalities and performance. Email is a key aspect of your marketing and sales strategy – so you need a customer relationship management system which can keep up. Use the app to schedule personalized follow up emails from your sal... learn more about SharpSpring

    "All in one CRM,marketing,sales tool"
    Bailey Witt, MBA
    Entry Level Price
    $399 Per Month
    Free Trial
    N/A
    20%

    Category Focus

    Lead Generation Software
  • 8. Keap

    Sales and Marketing Automation built to help you grow without chaos.
    Visit website

    Keap is on a mission to simplify growth for millions of small businesses. For 15 years, Keap has been helping small businesses get organized so they can deliver great service and close more business. Today the pioneer of CRM and marketing automation software for small businesses serve more than 200,000 users globally with its Infusionsoft and Keap products. Keap is headquartered in Chandler, Arizo... learn more about Keap

    "Clone yourself "
    Al Guertin, Managing Franchise Partner at Expedia CruiseShipCenters Ottawa
    Entry Level Price
    $40 Per Month
    Free Trial
    N/A
    20%

    Category Focus

    Lead Generation Software
  • 9. Bitrix24

    Your company. United. Free. Unlimited. Online.
    Visit website

    Highly secure, turnkey intranet solution for small and medium-sized businesses designed for effective collaboration, communication, social networking, business process, and knowledge management. Allows better knowledge continuity by moving data from network silos and local drives to a well-protected centralized repository. Wikis, blogs, and forums ensure social-enabled knowledge bases for improved... learn more about Bitrix24

    "One can perform all the crucial tasks of the organization with this software"
    Steve Anderson, CEO at Junk-Yard-Near-Me
    Entry Level Price
    $30 Per Month
    Free Trial
    Available
    5%

    Category Focus

    Lead Generation Software
  • 10. HubSpot Marketing Hub

    All-in-One Inbound Marketing Software.
    Visit website

    HubSpot Marketing Hub software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale. It covers everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer.... learn more about HubSpot Marketing Hub

    "Hubspot has been a very helpful tool for our business"
    Liz Y
    Entry Level Price
    Free version
    Free Trial
    Available
    14%

    Category Focus

    Lead Generation Software
  • 11. Agile CRM

    All-in-One CRM Software, Sales Enablement + Marketing Automation + Customer Service.
    Visit website

    Agile CRM is a robust cloud-based customer relationship management software that integrates core functionalities of sales, marketing, service, and web engagement platforms into a single unified solution. Trusted by thousands of small to medium businesses across multiple industries, Agile CRM offers a massive set of features including project management, contact management, scheduling, sales and ma... learn more about Agile CRM

    "Comprehensive software for CRM and Automation tools designed for marketing practice in small and mid-size businesses."
    Anonyms User
    Entry Level Price
    Free version
    Free Trial
    Available
    16%

    Category Focus

    Lead Generation Software
  • 12. Freshsales

    Accelerate your revenue with context-driven sales
    Visit website

    Freshsales software is used for lead-scoring, sending a targeted email, activity capture, and finding sales leads. It is super easy to set up, and it tracks everything from customer interactions to sales activities. Freshsales software allows users to create custom fields and modules to capture information specific to your organization's workflow. It also comes with modules such as task management... learn more about Freshsales

    "Freshsales is cost-effective and has a very easy learning curve"
    Madilyn Hill, CEO at Truepersonfinder
    Entry Level Price
    Free version
    Free Trial
    Available
    20%

    Category Focus

    Lead Generation Software
  • 13. ZoomInfo

    The leading business contact database
    Visit website

    ZoomInfo empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of contacts. Find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals.... learn more about ZoomInfo

    "Amazing Platform!"
    Mariam okla
    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    33%

    Category Focus

    Lead Generation Software
  • 14. Intercom

    A new and better way to acquire, engage and retain customers.
    Visit website

    Intercom builds a suite of messaging-first products that all modern internet businesses can use across the customer life cycle, from acquisition to engagement, and support. It's a modern product for sales, marketing and support to connect with customers and grow faster.... learn more about Intercom

    "I will highly recommend it due to its ease-of-use and great compatibility."
    Daniela Sawyer, Founder at FindPeopleFast
    Entry Level Price
    Contact Vendor
    Free Trial
    14 Days
    25%

    Category Focus

    Lead Generation Software
  • 15. NetHunt CRM

    Push the boundaries with our Gmail CRM for sales and marketing.
    Visit website

    Accept no imitations; no lousy sidebar solutions. NetHunt provides a fully-featured CRM, fully-integrated with your existing Gmail inbox. With the recent launch of its Workflows feature, NetHunt took the leap from powerful CRM system to dedicated sales-growth hub. Now, it automates webform capture, drip campaigns, and contact-email linking. Algorithms and notifications make life easier because som... learn more about NetHunt CRM

    "Best CRM so far"
    Volodymyr Denysenko, Front-End-Entwicklerin at EPOM
    Entry Level Price
    $24 Per Month
    Free Trial
    14 Days
    25%

    Category Focus

    Lead Generation Software
  • 16. Pardot

    Smarter Marketing Automation
    Visit website

    Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. ... learn more about Pardot

    "Solid marketing automation but nothing special"
    Bailey Witt
    Entry Level Price
    $1250 Per Month
    Free Trial
    N/A
    25%

    Category Focus

    Lead Generation Software
  • 17. Builderall

    We Believe In Affordable Tools For All...
    Visit website

    Free lead funnels for Entrepreneurs designed to capture prospect information and create a customer base to send offers and presentations. Built For Gurus and Beginners Your level of skill or experience doesn't matter. Easy, Fast, and Yet Professional All under your control. It's easy to edit your site. Perfect for Mobile Phone. Create Restricted Area Website for Members. Easier Blogging Create Sal... learn more about Builderall

    "It’s easy to use with a very intuitive user interface "
    Ronald Williams, Founder at BestPeopleFinder
    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    Lead Generation Software
  • 18. Marketable LLC

    Lead trading platform.
    Visit website

    Marketable LLC brings to you real-time solutions for the most intricate challenges in lead management for all kinds of businesses. Be it any type of lead acceptance, routing, sales, and distribution requirement, Marketable LLC knows how to keep things most sorted for you. It has cutting edge marketing intelligence in affiliate tracking, conversion tracking and all kind of tracking. Managing your c... learn more about Marketable LLC

    "Benefitted By This Software"
    Janice Porto
    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    50%

    Category Focus

    Lead Generation Software
  • 19. Soleadify

    Accelerate lead generation
    Visit website

    Soleadify is the perfect tool to fuel B2B growth: Find targeted lists for your personalized outreach, powered by data you can’t find anywhere else. Unlike other tools, in Soleadify you can find small business owners, doctors, chefs, lawyers and basically any other profession you can think of. In a nutshell: business profiles and contact data for 35M+ companies in 100+ countries. From dentists to... learn more about Soleadify

    "Best B2B Lead Tool"
    Rahul Sharma
    Entry Level Price
    Contact Vendor
    Free Trial
    14 Days
    50%

    Category Focus

    Lead Generation Software
  • 20. ClickFunnels

    ClickFunnels Is A Website And Sales Funnel Builder For Entrepreneurs.
    Visit website

    ClickFunnels was created so that entrepreneurs like you, who aren't programmers and who don't know how to code, can easily build beautiful pages inside of a sales funnel, to grow your company online. Point your customer straight to the ONE product or service they need most to help solve their problem. ... learn more about ClickFunnels

    "I've used others and this one is the best"
    John Parkes
    Entry Level Price
    Contact Vendor
    Free Trial
    14 Days
    100%

    Category Focus

    Lead Generation Software
  • 21. Outreach

    Close Deals Faster in the Remote Sales World
    Visit website

    Our platform always leverages your data and matches it to outcomes to improve your operations so they’re more intelligent with every turn of the flywheel. Once you have the right pieces in place, the flywheel creates momentum that builds off itself. ... learn more about Outreach

    "A Must-Have for SaaS Sales"
    Jordon Sargent
    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    20%

    Category Focus

    Lead Generation Software
  • 22. Leadsolo

    Find Your Prospects From 70 Million plus B2B Contacts Leadsolo
    Visit website

    B2B leads have become overpriced rendering many companies and prospect finders unable to reach their target audience. Leadsolo's vision is to make finding prospects affordable, easy, and accurate. Eventually, we will make sales funneling efficient. We directly bring opportunities to you, connecting you to the clients who want your products/services. Leadsolo collects email ids based on websites, k... learn more about Leadsolo

    "Impressive Tool"
    Helen Bailey
    Entry Level Price
    $39 Per Month
    Free Trial
    N/A
    50%

    Category Focus

    Lead Generation Software
  • 23. ChiroWebMD

    EHR Chiropractic Software for 21st century
    Visit website

    ChiroWebMD is the pioneer in chiropractic web development marketing and advertising solutions! We provide you with all your business needs - web site layouts, articles, software and marketing technologies. Our chiropractic EHR solutions allow you to create complete, HIPAA-compliant documentation quickly and easily, so you can spend more time on what matters most in your practice–your patients. ... learn more about ChiroWebMD

    "The platform is really organized"
    Dr Drew Hall, Chiropractic Doctor at Hall Upper Cervical Chiropractic
    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    5%

    Category Focus

    Lead Generation Software
  • 24. Online Lead Portal

    Customer at your Finger Tips
    Visit website

    Online Lead Portal is a service-first Mobile CRM tool that builds software designed to improve customer communication & develop better follow up. As employees, we encourage each other to grow and innovate. As a company, we roll up our sleeves to plant roots in the communities we call home. Our sales CRM tool is powerful and flexible, and scales to meet the needs of any business. Even yours to grow... learn more about Online Lead Portal

    "Online Lead Portal is an important piece of our growth now."
    Pramod Mishra, Senior Consultant at SAPster IT Consulting
    Entry Level Price
    $119 Per Month
    Free Trial
    7 Days
    12%

    Category Focus

    Lead Generation Software
  • 25. Conduct CRM

    Best CRM Software for sales.
    Visit website

    Conduct CRM is web-based CRM software helps in managing leads, automate sales and manage customer services on a single platform. The software helps to build strong customer engagement and boost company sales. The software records and monitors each and every activity of a sales team and guides them to achieve sales target. The sales team can identify new opportunities, close more business and creat... learn more about Conduct CRM

    "Feedback "
    Gross Account
    Entry Level Price
    Contact Vendor
    Free Trial
    14 Days
    20%

    Category Focus

    Lead Generation Software
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Frequently Asked Questions

What is Lead Generation Software Designed To Do?

Lead generation software is designed to acquire leads from different sources like email marketing campaigns, social media platforms, websites, SEO, PPC, etc., and then qualify those leads and route them to sales & marketing teams for conversions.

Why is it Significant for Businesses to Use a Lead Generation System?

By using the right lead generation tool, businesses can generate more leads from multiple channels, automate the process of qualifying leads, and ensure that the updated data is available to the sales & marketing team. This results in higher conversion rates and customer base expansion, eventually leading to increased sales & revenue.

How Does Lead Generation Software Work?

The lead generation tools include features that allow you to create engaging content that can attract your potential customers. Additionally, the lead generation system also allows you to share that content on multiple channels like social media platforms, blogs, and landing pages. From this stage, leads start coming in. Businesses can at this stage start working on those leads and convert them into long-term relationships. The lead generation system plays a vital role here by automating the process of identifying the sales-ready leads. These qualified leads are then passed on to the sales team for nurturing and conversion processes.

Can a Lead Generation Software Help Both B2B and B2C Companies?

B2B marketing is challenging as the transaction is between one business with another other business, and the buyers are highly knowledgeable and careful about their investment decisions. On the contrary B2C lead generation depends highly on conversations, emotional connections, and personal opinions. The buying decisions while dealing with end-consumers are made impulsively. Whereas in the case of selling to businesses, the buying decisions are made after rigorous research and returns on investment calculations. Whether it is about selecting b2b lead generation software or b2c lead generation software, in both cases you need to analyze your target audience and choose the right lead generation software accordingly.

What are the Different Approaches a Lead Generation Software Follows to Acquire Leads?

A lead generation software can help you generate leads through landing pages, social media posting, blogs, etc. Every lead generation software has its own set of specific features when it comes to generating leads. Also, there are some all-in-one lead generation solutions like Bitrix24 and Dynamics 365 that allow executing multiple lead generation strategies from a single platform.

Are There any Industry Specific Lead Generation Software Available?

Yes, there are lead generation tools available that specialize in specific industries. For example,  real estate lead generation software like Squarespace helps realtors to create property-specific landing pages and generate leads.

How is the Modern Lead Generation System Better than Traditional Lead Generation Methods?

Lead generation tools empower businesses with a strong online presence for businesses enabling them to effectively promote their brand and achieve exceptional customer engagement & loyalty. Such a facility was not available with the traditional methods. Modern lead generation tools have an upper hand by being real-time and more efficient.

Which are the Best Tools for Lead Generation?

Some of the leading players in the lead generation software market include Hubspot Marketing Hub, Optinmonster, Agile CRM, and several others mentioned in this complete list of the best lead generation software.

Are There Any Free Lead Generation Software Available?

Yes, there is free lead generation software available like Leadsolo, POP, Vestorly, and many more mentioned in this list of the top lead generation software. The free version of these solutions might have some limitations in terms of features and users allowed but can be perfect options for small businesses and freelancers. If you are looking for solutions with high-end customization options, you can go for free and open-source lead generation software.

Do you have any more questions? Please feel free to contact us.

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