Keap

In CreditYelp business operations, we use Keap as our marketing automation tool. It also serves as a good customer relation software for us to collect, organize and track the data to acquire better leads for our consistent sales. The user-friendly interface is one of the pros of this tool, and fewer customization features seem to be the disadvantage we face with this software. We have been using this software for more than a year. Once a month, we connect with this tool to obtain constructive sales leads for our business.

At F1 Chronicle we use (and love) Keap(Infusionsoft) because although it has the nickname 'Confusionsoft' we find the simplicity of their drag and drop broadcasts for newsletters perfect for our team, which often includes VA's with little experience on the platform.

When we want to run reports, we're able to get such granular detail on people on our list, then tag and target them with either nurturing sequences via email, or with Facebook ads.

An often overlooked thing is deliverability, so using this trusted platform has definitely helped us to hit more inboxes instead of 'promotion' or spam folders too.

On the downside, it is a pain to set up products and order forms if you want to sell online products.

Pros: Easy user interface.

Cons: No native integrations.

Pros: Easy to use

Cons: Not sure

Pros: So good with the sales funnel.

Cons: None

Pros: Custom campaigns

Cons: Can be overwhelming to manage and slow at times.

Pros: Infusionsoft is really robust. It offers a variety of options for the campaign automation and can really help those who need a more detailed automation process. According to Marketing Automation Software, The reporting system is also very detailed. You can get reports on contacts, emails, etc. It helps when you need to know exactly how your campaigns are doing especially when you have a lot of them.

Cons: The biggest con for Infusionsoft is its learning curve. It's a robust system, but that comes at the cost of a bad UI, hard to learn automation and a confusing development process. The backend of Infusionsoft has a lot in it and that often results in trying to find certain options or settings that aren't always where you'd think they'd be. According to Marketing Automation Software, The development API is poorly documented and just as confusing as the Infusionsoft UI. We built a web application that connected to our Infusionsoft account, but it was a confusing process to setup and also ran pretty slow with next to no options to optimize it.