CRM Software

CRM Software

CRM software (customer relationship management software) remains to be the building block for winning new customers. It helps proactively identify sales opportunities, forecast potential deals, and visualize all sales stages to increase your revenues. CRM is a data platform that solves issues that plague marketers and equips them to scale data-driven decisions. CRM mines valuable customer data for unleashing personalized services. CRM supercharges your teams intelligently to eliminate customer’s pain points and deliver exceptional results. Businesses rely on the best CRM software to efficiently collaborate and close deals. 

What is CRM Software?

CRM software is a set of applications that provides businesses with all tools to manage sales leads, email campaigns, customer analytics, deal forecasts, and many more. It allows them to identify sales opportunities, visualize all sales stages, and predict future sales prospects to improve revenue growth and margins. CRM systems collect and analyze data from a range of channels; for example, customer data available through previous purchases or through the company's website, live chat, call, email, social media, etc. 

Companies can use relevant channels to connect and interact with customers using omnichannel CRM tools. From consolidating customer data across channels to functional coverage of all customer activities, CRM software works in various dimensions to support the long-term customer relationship strategy. 

How Can You Choose the Best CRM Software for Your Business?

With the plethora of CRM tools available in the software world, it can become a bit overwhelming to pick the right one. GoodFirms has listed the leading names in the CRM industry to aid software buyers with the purchase decision. Explore the below list of researched CRM software solutions along with their features and authentic reviews, apply multiple filters, and choose the apt one for your requirements. 

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List of the Best Customer Relationship Management Software | Top CRM System

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List of the Best Customer Relationship Management Software | Top CRM System

  • 1

    NetSuite CRM

    One unified business management suite, encompassing ERP/Financials, CRM and ecommerce.

    NetSuite CRM is the only cloud solution that delivers a real-time, 360-degree view of your customers. NetSuite CRM provides a seamless flow of information across the entire customer lifecycle—from lead all the way through opportunity, sales order, fulfillment, renewal, upsell, cross-sell and support. NetSuite Partner Relationship Management (PRM) enables real-time information flow that enhances ... read more about NetSuite CRM

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  • 2

    Funnel CRM

    Best CRM software for growing teams

    Funnel CRM is a cloud-based CRM software that caters to more than 2000 small businesses such as agencies, developers, personal trainers, designers, service professionals, consultants, freelancers, and many more. It has modules for deals, contacts, proposals, tasks and activities, Gmail integration, notes, and many more. Funnel CRM relieves businesses from redundant and time-consuming tasks and cr... read more about Funnel CRM

    Visit website
    14 Days
  • 3

    Field Force Connect

    Field Force Sales Automation CRM | Increase Sales Force Productivity

    Field Force connect CRM empowers your field employees to easily generate, record, manage, and track leads and efficiently forecast their conversion probability. It comes with modules for collecting client data, reporting, sales insights, lead monitoring, and many more. Using Field Force connect CRM database, on-field sales teams can create successful strategies for lead conversions. Field Force co... read more about Field Force Connect

    Excellent application
    - Janak Jain, Executive Director at citimake builders pvt ltd
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    Free version
  • 4

    Intellistant CRM

    Your Intelligent Assistant.

    Intellistant (Intelligent Assistant) is a Customer Relationship Management software that helps businesses create fully customized and automated workflows to manage their leads, quotations, customer needs, client lists, sales team's performance, etc. Intellistant CRM software helps companies achieve complete business automation of all CRM related activities. Intellistant makes storing, organizing, ... read more about Intellistant CRM

    Most useful software
    - ALKA S, Marketing Executive at INFOLINK Technologies Pvt Ltd
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  • 5

    Kapture CRM

    Manage Your Sales Better & Grow Your Business From Anywhere.

    Kapture CRM is a cloud-based CRM software that consists of all modules for providing efficient customer services. It enables you to oversee all activities of your customer service team, contact center, and field workforce on a single integrated platform. Kapture CRM solution is a machine learning-enabled application that adds astute intelligence to customer service. Using SDKs and APIs, businesses... read more about Kapture CRM

    Best Sales CRM Software
    - Moorthy Machendran, SEO Manager at Keybrowsse
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    30 Days
  • 6


    Think CRM, Think Sales365cloud

    Sales365 Cloud CRM tool lets you meet your customer service excellence goals by providing all CRM related modules such as complaint management, budget management, CRM loyalty cards, customized campaign management, lead management, sales automation, task management, and more. Sales365Cloud CRM software helps businesses capture quality leads and sales opportunities. It also increases team efficiency... read more about Sales365cloud

    Awesome crm
    - Kiran Sutaria, Co-Founder at FightSong!
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  • 7

    Revamp CRM

    A CRM built from the ground up for B2B & B2C eCommerce

    Revamp CRM software focuses on B2B and B2C e-commerce businesses. It is a centralized space for all customer profiles and sales representatives' interaction data with customers. It automates the customer journey with task flows, email sequences, and built-in customer retention tactics. It also syncs data from major ecommerce platforms such as Shopify, WooCommerce, BigCommerce in real-time, and imp... read more about Revamp CRM

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    14 Days
  • 8


    The Open Source ERP and CRM System For Your Business

    Flectra is an open-source CRM software solution that provides a 360-degree overview of your customers, actionable insights, advanced analytics, reports, and automated decision-making process. It empowers your teams to prioritize leads and focus on high-value business opportunities. Flectra CRM software has modules for sales management, lead management, customer management, and more. Its intellige... read more about Flectra

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  • 9

    Salpo CRM

    Drive sales and increase efficiency with our award-winning CRM business platform.

    Salpo CRM software is a smart CRM solution for powering your business. It assists businesses in organizing, storing, and analyzing customer data. Salpo CRM caters to industries such as E-Commerce, retail, telecom, event management, financial services, etc. It comes with popular integrations such as Gsuite, Zapier, Mailchimp, Office365, and more. Businesses can access, review, and update sales pipe... read more about Salpo CRM

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    14 Days
    Contact Vendor
  • 10


    CRM Software

    DigitalCRM customer relationship management software automates sales workflow and helps businesses capture more leads. It has features such as lead management, reports and analytics, contact management, sales funnel management, and many more. DigitalCRM software lets you visualize the complete sales pipeline and its elements such as customers acquired, the customer lost, on-going negotiation, etc.... read more about DigitalCRM

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    30 Days
  • 11


    Simple to use end to end insurance broking software

    Sibro is a CRM software designed for insurance brokers. It helps insurance companies to manage their customers, monitor policy status, remind customers for renewals, create and track more leads, and engage customers. With a super-simple interface and immense functionalities, it mitigates all customer relationship challenges faced by insurance broking companies and helps them win more policies. It ... read more about Sibro

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    1 Days
    Contact Vendor
  • 12

    Freshworks CRM

    A fresh approach to customer engagement.

    Freshworks CRM software is an AI-based customer relationship management software used for lead-scoring, sending a targeted email, activity capture, and finding sales leads. With over 40k customers, Freshworks is an inexpensive professional CRM software that requires minimal customization. It is super easy to set up, and it tracks everything from customer interactions to sales activities. Freshwork... read more about Freshworks CRM

    Most affordable CRM with best features and functionalities
    - Gautham Ramakrishnan, Head of Marketing at Zomentum
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    21 Days
  • 13

    Cratio CRM

    Results Driven Sales CRM Software, Complete Solution to Improve Your Sales Performance.

    Cratio CRM software is a smart CRM that increases your sales in less time. Cratio integrates with major lead generation portals to capture quality leads and manages complete lead workflow. It also lets you plan, assign, track, and manage sales leads from a central location. Cratio CRM software manages your client interaction documents, forms, and reports efficiently and sends automated emails and ... read more about Cratio CRM

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    30 Days
  • 14

    HubSpot CRM

    Everything you need to organize, track, and nurture your leads and customers.

    Hubspot CRM software is a free CRM solution used by sales leaders, marketers, customer service teams, operation managers, business owners, and salespeople. It comes with features for deal tracking, pipeline management, prospect management, email tracking, live chat, form builders, chatbot builder, ad management, contact management, reporting dashboard, and many more. Hubspot CRM organizes your cus... read more about HubSpot CRM

    - Tomas Kolafa, CMO at RVezy
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    Free version
  • 15

    Zoho CRM

    Build everlasting customer relationships with the world’s favorite CRM.

    Zoho CRM software is an enterprise-grade CRM solution used in over 180 countries by more than 1.5 million businesses. Zoho CRM lets businesses conduct webinars, presentations, and meetings right from within the CRM. It's blended tools such as a mobile app, dashboard, and AI-led metrics help businesses to stay ahead of the curve. Using Zoho CRM, your team can reach customers from various channels s... read more about Zoho CRM

    - Robert Turner Speller Jr, Principal Owner at Turner Accounting & Technology Group
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    Free version
  • 16

    Salesforce CRM

    The #1 Growth Platform for Digital Sales.

    Salesforce CRM is a comprehensive cloud-based customer relationship management software solution with robust automation features. Salesforce offers a wide range of CRM solutions such as contact management, sales activity tracking, lead and opportunity management, forecasting, analytics, marketing automation, and partner integrations. Salesforce CRM software allows you to manage your customer relat... read more about Salesforce CRM

    Video Review
    - Tomas Kolafa, Co-Founder at Growth Media
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  • 17


    Designed to keep you selling.

    Pipedrive CRM software is an advanced customer relationship management solution for all types of businesses. You can track your performance, prioritize deals, and forecast revenue using Pipedrive CRM. It has features to manage leads, track client communications, custom chatbots, automate repetitive tasks, AI-enabled automation, performance insights, metrics and reports, data security modules, and ... read more about Pipedrive

    - Rodrigo Rojas Fernandez, Founder & CEO at TIMEHUNTER
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    Free version
  • 18

    Copper CRM

    CRM Software Built For Google & G-Suite

    Copper is a new kind of productivity CRM that's designed to do all your busywork, so you can focus on building long-lasting business relationships. From the start, we have believed in delivering a different kind of CRM: one that’s user-centric, works in the tools you use, and ultimately makes building and growing lasting business relationships easier. Copper is the easy-to-use CRM for small bus... read more about Copper CRM

    My Trademark Firm is Organised thanks to Copper
    - Brian Goldberg, Founder & Executive Director at Trademark.Ventures International
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    14 Days
  • 19


    Sales and Marketing Automation built to help you grow without chaos.

    Keap is on a mission to simplify growth for millions of small businesses. For 15 years, Keap has been helping small businesses get organized so they can deliver great service and close more business. Today the pioneer of CRM and marketing automation software for small businesses serve more than 200,000 users globally with its Infusionsoft and Keap products. Keap is headquartered in Chandler, Arizo... read more about Keap

    Clone yourself
    - Al Guertin, Managing Franchise Partner at Expedia CruiseShipCenters Ottawa
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  • 20

    Simply CRM

    The CRM you will actually use

    Gain more customers, optimize your business and earn more money - with Simply CRM. It's the CRM software that you will actually use: Easy-to-use, with visual overviews. All-in-one platform - including CRM, Helpdesk, Financial & Project Management. Also, we are offering free support 24/7 (your local language!). You can have a FREE trial without registering a credit card as well :) Write to us at su... read more about Simply CRM

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    30 Days
  • 21

    Agile CRM

    All-in-One CRM Software, Sales Enablement + Marketing Automation + Customer Service.

    Agile CRM is a robust cloud-based customer relationship management software that integrates core functionalities of sales, marketing, service, and web engagement platforms into a single unified solution. Trusted by thousands of small to medium businesses across multiple industries, Agile CRM offers a massive set of features including project management, contact management, scheduling, sales and ma... read more about Agile CRM

    - Michael DeLon, President, Paperback Expert | Positioning Experts for Business Growth at Paperback Expert
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  • 22

    Sugar CRM

    #1 Rated CRM platform for small and medium size businesses.

    SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) software solution on the market. We are the industry’s leading company focused exclusively on customer relationship management (CRM), lead management & marketing automation software. Helping our clients build a unique customer experi... read more about Sugar CRM

    Better than other open source CRMs
    - Shailesh Chaudhary, Digital Marketing Executive at Taction Software LLC
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    7 Days
  • 23

    Less Annoying CRM

    A simple CRM built just for small businesses to manage contacts, track leads, and stay on top of all

    Less Annoying CRM is a simple CRM built from the ground up for small businesses. Manage your contacts, leads, notes, calendar, to-do’s and more, all from one simple web app. Our product is founded on three core principles: simplicity, affordability, and outstanding customer service. It is a simple customer relationship manager built from the ground up for small businesses. Manage your contacts, ... read more about Less Annoying CRM

    A good option for small to midsized businesses
    - Morgan Taylor, Finance Expert & CMO at LetMeBank
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    30 Days
  • 24


    Align Marketing, Sales, and Project teams around one view of your customers.

    Insightly provides customer relationship management software for small and midsize businesses across a range of industries such as manufacturing, consulting, health & wellness, media and others. With more than 1.5 million users worldwide, Insightly is the world’s most popular CRM software for Google and Office 365 users. Insightly is a powerful, easy to use CRM software with native integrations ... read more about Insightly

    Well crafted and always improving
    - Jose Garcia, Group CEO at
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    14 Days
  • 25

    Base CRM

    Next-generation CRM software for leading sales teams.

    That the CRM tools sales teams work with today are not built with rep adoption in mind, and by leveraging technology, reps can free up the time to focus on building meaningful relationships rather than laboring over manual tasks. Sales leaders should have answers to their pipeline questions before they even think there might be an issue. The base is on a mission to power a seamless and scientific ... read more about Base CRM

    Overall Experience: Good
    - Mukhebi Mweka, IT Manager at The Computing Business Centre
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    Free version
  • 26


    Your company. United. Free. Unlimited. Online.

    Bitrix24 is the leading free online CRM software used by over 8 million companies worldwide. It is available in cloud or on-premise with open source code access. Unlimited leads, deals, contacts, companies, quotes, invoices and appointment scheduling. The free plan also comes with email marketing and telephony. Advanced versions have sales and marketing automation, bulk SMS, campaign management an... read more about Bitrix24

    - Hisham Balatiah, Founder at EIC - Engineers International Community
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  • 27


    Attract, engage, retain and delight More customers.

    Apptivo is a cloud platform of integrated business apps designed for companies of all shapes & sizes. Manage nearly any business task using Apptivo's Apps, from sales & marketing, to billing & support, and everything in between. With Apptivo there is no per-app pricing, get access to the entire platform starting at just $10 monthly per user. Apptivo's online CRM system is a powerful tool to manage... read more about Apptivo

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    30 Days
  • 28

    Zendesk Sell

    Sales CRM to enhance productivity, processes, and pipeline visibility for sales teams.

    Zendesk Sell (formerly Base) is sales force automation software to enhance productivity, processes, and pipeline visibility for sales teams.Sell's intuitive user interface removes the friction from deal updates so reps and management are always able to access, analyze and collaborate on up-to-date and relevant deal data. ... read more about Zendesk Sell

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    14 Days
  • 29

    Vtiger CRM

    Close more deals, boost sales team productivity, and reduce time to make a sale.

    Vtiger is an easy to use and customisable CRM leveraged by sales teams in over 300,000 companies to boost business revenue and sales performance. Vtiger adds value at all stages of the sales process from helping you capture & identify top leads, nurture deals via automated email & SMS campaigns, collaborate with teammates, analyse & forecast revenue, streamline meetings, spot deals at risk, manage... read more about Vtiger CRM

    Great product for all valuable business. !!
    - Avinash Yaduka, Director at YADUKA GROUP
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    Free version
  • 30


    High adoption, high performance. Get the all-in-one CRM built just for sales teams.

    Close is a sales productivity platform built to help you close more deals. With built-in calling, SMS, and email—your team can communicate with prospects and customers all in one place. Close is the sales engagement CRM designed to help SMBs turn more leads into revenue. At Close, were dedicated to the business of the future: smart, agile teams who work remotely. If you're a tech-enabled team wh... read more about Close

    - Kyle Stremme 🦄, VP of Multi Unit and Franchise System Growth at FetchRev
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    14 Days
  • 31

    Blackbaud CRM

    Comprehensive constituent relationship management for large to enterprise-level nonprofits.

    Blackbaud CRM combines unmatched nonprofit expertise with industry-leading fundraising and relationship management tools, integrated analytics, multichannel marketing, and data mining services to help large nonprofits build stronger and more productive relationships.... read more about Blackbaud CRM

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  • 32


    CRM in your inbox, Manage from Gmail.

    Streak is an all-in-one customer relationship management (CRM) software solution built to handle any business process where email communication is at its core. We understand that the better a business can manage the relationships it has with its customers, the more successful it will become. So our goal is simple: to give you the tools to manage relationships in the place where you live and work, ... read more about Streak

    One of the best productivity chrome extensions out there!
    - Matthew Fox, Technical Recruiter at Edmunds
    Visit website
    14 Days
  • 33

    Capsule CRM

    The smart simple online CRM, Build stronger customer relationships.

    Capsule was launched in 2009 following the founder's; frustration with existing CRM services that were either overly simplistic or far too complex for most businesses. We believe the value of a modern CRM lies in the ability to help businesses stay organized, know more about their customers, build strong relationships and to make the most of sales opportunities, all while minimizing user input. Ca... read more about Capsule CRM

    A basic, but excellent CRM tool
    - Graham Hyman, Operations Manager at NevHouse
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    30 Days
  • 34



    MailChimp is the world’s largest marketing automation platform. It’s like a second brain that helps millions of customers—from small e-commerce shops to big online retailers—find their audience, engage their customers, and build their brand. Get to know your audience and find new ways to market to them when you use Mailchimp for customer relationship management (CRM). Our audience dashboar... read more about Mailchimp

    Using the app since last many years and highly satisfied with the results
    - Sreekumar J, Designated Partner at BUYBAA SOLUTIONS AND ECOMMERCE LLP
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    Free version
  • 35

    Solid Performers CRM

    An All in One Business Management Tool

    Solid Performers CRM is one of the very few SAAS CRM Software which is capable of performing multiple functions which includes lead management, Lead Followup Management, Client Management, Client Followup management, Lead to Client Conversion in One Click, Proposal Management, Proforma Invoice Management, Invoice Management, Product Management, Finance Management, Project Management and many other... read more about Solid Performers CRM

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    10 Days
  • 36


    Keep track of leads in a CRM, not in your head.

    ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. With our SaaS platform, we help businesses go beyond marketing automation to optimize their customers’ experiences. ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. Have real-time conversations with your customers. Get ... read more about ActiveCampaign

    - Scott A. Dennison, Online Marketing Specialist, Internet Marketing Consultant and Published Author at Five Talents Ventures, LLC
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    14 Days
  • 37


    A powerful suite of sales & marketing automation tools to boost conversions and deliver results.

    SharpSpring is a cloud-based marketing automation platform for marketing agencies and small to mid-sized businesses that rivals top competitors with its features, functionalities and performance. Email is a key aspect of your marketing and sales strategy – so you need a customer relationship management system which can keep up. Use the app to schedule personalized follow up emails from your sal... read more about SharpSpring

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  • 38


    Align Marketing, Sales, and Support teams around single view of your customers.

    EngageBay is a simple, affordable, all-in-one marketing automation software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails and automate your marketing funnel through marketing automat... read more about EngageBay

    - Bea Lumayag
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    Free version
  • 39

    Work the way that works for you. is the new name of a product previously known as dapulse, namely one of the market’s leading collaboration and communication apps for teams. It syncs all information in a single, accessible hub, and empowers agents and team members to make important decisions together. is a powerful CRM platform that allows you to seamlessly manage all things CRM in one highly secure place.... read more about

    It had almost all of the features we wanted
    - Ryan O'Donoghue, Co-Founder and Head web developer at Rycob Media
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    Free version
  • 40


    Open Source ERP & CRM for Business.

    You enable only the feature you need. So whatever is your business management need (sales, human resources, logistic, stock, invoicing, accounting, manufacturing, etc), you are able to set up the application to match your need and only your need. Our marketplace is available to all developers and organizations, to centralize several hundreds of external add-ons, done to enhance the application for... read more about Dolibarr

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    Free version
  • 41


    Sales CRM tailored for staffing and consulting businesses.

    Oorwin, a San Francisco based SaaS platform offers a diverse suite of products across Recruitment, Sales, and HR to foster productivity and growth for staffing agencies and consulting companies. Built upon nearly a decade of research and experience, Oorwin is poised to change the traditional practices of hiring, sales, and customer experience with its ease of use and simplicity. Oorwin is a unique... read more about Oorwin

    Excellent UI
    - Ashwin Kumar
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    7 Days
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  • 42

    NetHunt CRM

    Push the boundaries with our Gmail CRM for sales and marketing.

    Accept no imitations; no lousy sidebar solutions. NetHunt provides a fully-featured CRM, fully-integrated with your existing Gmail inbox. With the recent launch of its Workflows feature, NetHunt took the leap from powerful CRM system to dedicated sales-growth hub. Now, it automates webform capture, drip campaigns, and contact-email linking. Algorithms and notifications make life easier because som... read more about NetHunt CRM

    Best CRM so far
    - Volodymyr Denysenko, Front-End-Entwicklerin at EPOM
    Visit website
    14 Days
  • 43

    Quick Base

    The Fastest Path from Idea to Business Application.

    Quick Base is the construction management software that gets the right information to the right people at the right time. Contractors use Quick Base to track construction projects, centralize data, and drive deeper insight and efficiency. Quick Base is an end-to-end solution with tools like CRM, Project Management, Service Requests, Employee Management, Order Management, and more. And you can buil... read more about Quick Base

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    30 Days
    Contact Vendor
  • 44


    Automating professional service operations.

    Accelo is a cloud-based project management software for the modern-day, featuring the conveniences of automatic time-tracking, flexible invoicing, and easy one-click reporting. Our cloud-based software manages all your client work in one place, making your business more profitable and you less stressed, and Accelo is an award-winning CRM that helps you win clients, nurture profitable sales pipelin... read more about Accelo

    Great Process Management Software
    - Kimberley Maunder, SEO & CRO Specialist at Klyp
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    14 Days
  • 45

    Microsoft Dynamics CRM

    Moving business forward

    Microsoft Dynamics is a line of integrated, adaptable business management solutions that enable your people to make important business decisions with greater confidence. Microsoft Dynamics works like and with familiar Microsoft software-easing adoption and reducing the risks inherent with implementing a new solution. These solutions automate and streamline financial, customer relationship, and sup... read more about Microsoft Dynamics CRM

    Perfect employer's CRM
    - Mike Falahee, President at Marygrove Awning Co. Michigan
    Visit website
  • 46


    Lead Conversion Platform for Your Business. Discover a new way to run high-velocity sales.

    LeadSquared is marketing automation software and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely - to people, marketing activities, lead sources, products, and locations. LeadSquared is a CRM and marketing automation platform that helps businesses increase their closures and manage their pipelines ea... read more about LeadSquared

    Simplicity of Leadsquared as a Marekting Automation Software
    - Haresh Pansuriya, Digital Marketing Lead at iQlance Solutions
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    15 Days
  • 47

    Pipeliner CRM

    The Better CRM Built for Sales, Used by Sales!

    The Pipeliner CRM platform embeds and reinforces the sales processes and best practices that you establish. It provides your salespeople with a complete picture of their book of business to manage prospects and opportunities more effectively. With its uniform navigation and visual approach, users can learn the system quickly which drives high adoption rates and faster ROI. Plus users can easily c... read more about Pipeliner CRM

    Best CRM ever!!!
    - Fred Sumner, Account Executive West Region - ISONAS at Allegion, PLC
    Visit website
    14 Days
  • 48

    Scale your business and engage leads better with the sales CRM that delivers results.

    Snovio is a perfect solution for Sales reps, Marketers, Startups, Recruiters, and anyone who relies on email outreach or outbound research. Cut down the time it takes to find and collect leads and candidates. It is your perfect CRM for efficient contact management and powerful cold outreach. Find more convertible leads, verify contacts, track your lead's progress, and automate cold outreach. Save ... read more about

    Building relationships with customers and prospects
    - Anastasiia Khlystova, Content marketing manager at HelpCrunch
    Visit website
  • 49


    All your work in one place.

    ClickUp is an all-in-one project management software that enables organizations to manage requirements, create documents, chat with colleagues, set goals, and track projects. Brimming with features like process, task, and time management, ClickUp offers mind maps, reports, forms, dashboards, and communication tools like email and messaging. ... read more about Clickup

    Offers a very big bang for its buck
    - Shaan Nicol, CEO & Founder at ChillyBin Web Design
    Visit website
    Free version
  • 50

    Glue Up

    An all-in-one CRM platform that helps you build and grow your community.

    Formerly EventBank, Glue Up is the leading provider of the cloud solutions that provide associations, event organizers, chambers of commerce, agencies, marketers, businesses, and NGOs with a full suite of tools designed to streamline operations, modernize processes, and eliminate engagement challenges. Glue Up is currently present in 60+ countries around the world. Glue Up's engagement management ... read more about Glue Up

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Buyer’s Guide

Introduction to the Buyer’s Guide for CRM Software

CRM (Customer Relationship Management) software provides a 360-degree view of the information related to customers and prospects. It helps in cultivating relationships with the customers and improving the operational efficiency of a business organization.

CRM is consistently augmenting the software market. The driving force behind the growth in CRM solutions is businesses' requirement to manage their data perfectly, provide excellent customer service, and acquire real-time information that can help them make smart decisions and achieve sales goals.

Furthermore, in this competitive business scenario, delivering an exceptional customer experience has become mandatory if you want your organization to sustain and expand. Whether you are planning to invest in your first CRM system or changing your existing one, choosing a CRM is a challenging process. Fortunately, this buyers' guide provides you complete information about CRM, as below, that can help you in selecting the right CRM and achieving your business goals.

What is CRM (Customer Relationship Management)?

CRM is a combination of practices or a strategy followed by businesses to build better customer relationships, improve revenue, and provide a flawless customer experience. CRM enables you to prioritize your customers and helps your organization follow a customer-centric approach, resulting in increased customer loyalty, exponential growth in sales, and ROI.

Why is Customer Relationship Management Important?

To acquire and retain customers, it is important to build and nurture relationships with them. It is quite crucial to building healthy customer relationships to keep them happy. One unhappy customer can result in several unhappy customers, especially in this era of social media, where everything gets viral so quickly. According to Deloitte's research report, customer-centric companies are 60% more profitable than the companies not focusing on the customers.

How to Use CRM to Deliver Exceptional Customer Experiences?

Besides following the right philosophy for providing exceptional customer service, you need to use the right tools and technology too. A streamlined CRM system deployed in an organization helps the employees who are directly dealing with the customers. It helps sales, marketing, and customer support teams take action in terms of selling, communicating, improving the quality of the products/services, coordinating, and everything else, which can benefit both the customers and the business.

What is a CRM system?

CRM System or Customer Relationship Management system is a tool that helps in improvising contact management, client communication, orders management, operations, and productivity. CRM systems and practices help you promptly access all the information with a single click or a tap, whether it is about the last conversation with a client or understanding the likes and dislikes of a potential buyer.

Components of a CRM Software

Below are the major components of the CRM software:


  • Organizing Campaigns
  • Generating Leads
  • Maintaining Customer Database


  • Assigning Leads
  • Converting Leads to Customers
  • Upselling & Reselling


  • Resolving Customer Queries/Complaints
  • Managing Service Requests
  • Maintaining & Growing Knowledge Base


  • Delivering Products
  • Generating Invoices

What Does A Customer Relationship Management Software Do?

Earlier, CRM software was used to store customer data and information, but now, it has changed over the years. Now, CRM software can accomplish many tasks like -

Contact Management: The entire information about the customers, like their contact details, purchase history, payments, preferences, demographics, etc., are stored in one place. It becomes easy to access the required information whenever required.

Lead Nurturing: Keeping track of leads and assigning them to the specific sales team/executive is very important to ensure efficient management and high conversions. 

Tasks Management: CRM adds tasks and deals automatically with customer information. It helps in assigning and monitoring tasks in your sales pipeline. Moreover, data updated in real-time ensures that you are accessing the latest information.

Marketing: CRM software assists in the entire marketing and promotion activities like bulk emailing, customer segmentation, inbound marketing, campaign creation, etc., and enhances their effectiveness, helping to achieve sales goals. 

Salesforce Automation: CRM software can automate the entire sales process, including tracking client interactions, analyzing sales opportunities, sales team performance tracking, forecasting sales, and many more, which can provide clear visibility of market trends, patterns, and behavior.

Workflow Automation: CRM software can be used to automate and streamline various processes in an organization and enhance its efficiency. It saves time, money, paperwork, and also eliminates the repetition of tasks, and improves accuracy at the same time.

Reporting: CRM software can generate different reports that can provide visibility of overall business from different angles. Whether it is about tracking sales performance or marketing expenses, customer relationship management software can provide quick & accurate reports.

What are the Benefits of CRM Software Solutions?

Real-time and reliable reporting

CRM provides sorted, structured, well-tabulated, and actionable data metrics and reports that help in real-time decision making related to deals, clients, and potential leads. The visual sales funnels created by CRM applications are trusted resources for sales teams.

Data visualization and organized information

CRM's dashboard gives exceptional visualization of crucial customer data, sales, and lead data on a centralized dashboard. CRM Dashboard can be configured for graphs, tables, charts, etc. Using CRM means keeping all the information about your customers organized to make it more accessible. Every interaction with your customers is identified, documented, and recorded. 

Elevates Personalized Communication and Proactive Service

CRM solutions elevate personalized communications by a series of automated emails at various stages of the customer journey and sales process. Many times your customers may have to communicate with different people in your team. In that case, it can become a hassle for the customer if they need to explain their issues and preferences every time they speak to a new person. The customer relationship management tool can eliminate this problem as it ensures that everyone in the team has the same customer data.

 Automates Repetitive Tasks To Increase Efficiency

There are some tasks like filling out the forms, completing legal formalities, etc., which are monotonous but are vital in a sales process. A CRM helps automate these repetitive tasks and helps your representatives focus on the tasks like closing deals and solving the queries of the customers with tools such as chatbots and automated messaging. 

Increases Collaboration and Efficiency Within Multiple Teams

CRM helps in accessing the calendar, emails, phone call details, etc., keeping the multiple teams updated about the information relating to meetings & conferences. Marketing, sales, and customer service teams can easily share valuable data using CRM and accomplish their common goals.

Encourages Smart Decision Making

Miscalculated data accessed from excel sheets or guesswork can lead to wrong decisions and failures. The best CRM tool can provide accurate data in the form of customized reports providing information about your overall business's current status. Based on that, you can design strategies that really work and grab the opportunities that yield long-term profitability in your business.

In a Nutshell, 

  • CRM provides real-time and reliable reporting of customer data and potential leads
  • CRM's dashboard gives exceptional data visualization of crucial sales, lead, and customer data
  • CRM solutions elevate personalized communication at various stages of the customer journey and sales process.
  • CRM automates repetitive tasks with tools such as chatbots and automated messaging to increase efficiency
  • CRM tools increase collaboration and efficiency within multiple teams
  • The best CRM tool provides accurate data and customized reports that enable smart decisions.
  • CRM follows a predictive data-based approach to solve issues proactively

Industry Wise Use of CRM Solutions

CRM Software for Real Estate: 

CRM system assists real-estate developers in automating the document approval process, automatically assigning clients to employees for follow-ups, conducting customer analytics, segmentation, workflow automation, and lead scoring.  Companies can use top free and open source real estate crm systems for streamlining their daily workflows. Property developers can build strong relationships with customers by implementing CRM.

CRM Software for Healthcare

CRM solutions for Healthcare make healthcare providers capable of unleashing personalized experience to patients. From onboarding employees to provide self-service options to patients, CRM for Healthcare delivers exceptional results and improves operational efficiencies. 

CRM for Software Companies/ CRM for IT industries. 

CRM in the IT industry can work wonders when it comes to aligning marketing and sales teams. IT companies can provide the best CX and customer success programs by deploying CRM for the IT sector. 

CRM Software for Banking/Insurance/Finance

With digital economies coming into play, CRM for Banking, Insurance, and Finance sectors meet unique challenges in delivering consumer satisfaction. It enables Inter-department data tracking, efficient communication, and funnel-based lead conversion.  It helps banks to create valuable customer journeys for their customers. 

CRM Software for Retail

CRM for retail software helps retailers to target strategically important customers. It creates an omnichannel selling experience with its SMS, Watsapp, Live Chat integration. Most CRM for Retail have inbuilt AI that enables retailers to make faster decisions. 

CRM Software for Manufacturing

Customer Relationship Management software for manufacturing gives a 360-degree view of sales pipelines, improved services, analytics tools, intelligent planning, and sales projections. CRM data mapped with AI can help manufacturers make real-time sales decisions. 

CRM Software for Travel & Hospitality

CRM for hospitality and travel provide the tools for tracking customer interactions, send proactive responses, offer special discounts, and craft personalized customer journeys. CRM also helps in multi-channel advertising and managing customer loyalty. 

CRM Software for Media

Media companies can boost revenues across media publications, converge the organization's data, and increase circulation with the help of  CRM solutions. CRM assists in conducting budgeting, loyalty analysis, and customer retention.

How CRM software caters to the Below Entities?

CRM Software for Small businesses: 

Small businesses' customer base, focus, and scale are entirely different from large enterprises. Therefore, the complexity and clunkiness of CRM for large businesses don't apply to small ones. CRM for small business is designed to provide mobility,  flexibility, easy adoption capabilities, a single platform interface, and affordable prices. 

CRM Software for Mid-sized businesses

CRM for midsize businesses helps them in customer onboarding, lead generation, and increasing profitability by keeping processes agile. CRM solutions for midsize businesses provide all functionalities required by midsize enterprises with complete security features. 

CRM Software for Large businesses

CRM for large businesses unleash complete workflow automation, exceptional functionalities, and lead capturing essentials. Large enterprises have a huge customer base and they require stringent data security and privacy features. CRM designed for large enterprises provides robust data safety features and modules needed for various CRM related tasks.

Who Uses CRM Software?

CRM Software for Sales Teams

A CRM system helps streamline sales teams' work by automating major aspects of their daily workflow. The process involves analyzing sales opportunities, marketing campaigns, communicating with prospects, designing customized marketing strategies evaluating sales team performance, and forecasting sales.

CRM software for Lead Generation Team

CRM solutions for lead generation help you build a customized lead generation funnel for attracting prospects, nurturing their interest, capturing and converting leads. 

CRM Software for Project Management Team

CRM applications for project management keep projects on track, automate processes, track budgets, and manage employees, resources, and customers under the project. 

Types of Customer Relationship Management Software

Strategic CRM:

Strategic CRM puts the requirements of the customers first. Its job is to collect, segregate, and apply information about the customer and market trends to come up with business strategies benefitting the customers.

Operational CRM:

Operation CRM is focused on recording the interactions with the customers and allowing sales & marketing professionals to access that information and communicate accordingly. It ensures that all the sales opportunities, contacts, and tasks are attended efficiently at the right time.

Analytical CRM

Analytical CRM is oriented towards analyzing the data required to make informed decisions for future business strategies. For example, an analytical CRM can provide answers to questions referring to the details about the customers positively responding to the previous marketing campaigns. This helps in analyzing the target audience and launching new marketing campaigns accordingly.

Collaborative CRM

Collaborative CRM keeps your sales team, marketing team, partners, management, production team, and all the stakeholders on the same page. It allows smooth communication and transactions between the teams involved in a sales and marketing campaign, production, or a task.

What are various CRM Deployment options?

On-Premise CRM software:

Many companies prefer on-premise deployment of their CRM tool, as they get full control over it in terms of data and security. 

Cloud-based CRM System

A cloud-based deployment, also known as Software-as-a-service (SaaS) or Cloud CRM, is hosted by the service provider and can be accessed from anywhere as long as there is internet available. Several companies opt for Cloud CRM because of its cheaper setup, low maintenance costs, and quick deployment.

Web-based CRM Software

Web-Based CRM software or online CRM systems can be accessed from anywhere using the internet. These are scalable SaaS-based CRM products. 

Open Source CRM Software:

Most open source CRM software have their source code in the public domain. They can be customized easily to fit your needs. They can be downloaded and deployed for various OS platforms: Windows CRM software, iOS CRM software, and more.

How to Choose the Perfect CRM System for Your Business?

There are several CRM tools available in the market, but not all can suit your business. You have to analyze what CRM software can do for you and your sales teams. Below listed are some factors which you need to consider while selecting the right CRM for your business.


When it comes to analyzing CRM software requirements, you need to understand the problem you need to resolve using a CRM. You need to prioritize your goals to determine which CRM would suit your business type and size. For example, if tracking customer interactions is of prime importance to you and your CRM doesn't allow that, then investing in it would be of no use. If you are a small business owner, then you can go for CRM software for small businesses. 


Implementing a new CRM system can be tedious if it does not match your organization's existing resources. You need to ensure that the new CRM tool you are investing in doesn't require you to provide time-consuming training to your employees or hire new ones to implement it. That would increase your cost and add to your problems instead of solving them.

User Adoption

Regardless of the system you choose, your employees are always resistant to change. This is a common issue faced by most of the organizations that the employees are not ready to get trained or acquainted with the new system. In this case, it is always better to take suggestions from employees before purchasing a CRM tool.

Compatibility to Integrate

Whether it is for social media marketing, email campaigns, or automating any other task, you are already using several tools in your organization. Before buying a CRM tool, you need to check how compatible it is with other tools and how well it can integrate with those systems to make your jobs seamless.

CRM Software Demo

It is always better to purchase a CRM system after using it for a certain time. Ask for a Demo of services for various CRM software packages offered by the vendor. Once you have seen a demo for different pricing plans, you can decide on which one from the available  CRM software options will suit your needs. You can ask your employees to take a product demo of CRM software or try using it within a trial period to get an idea of whether it would work for your business or not.

Customized Reports

The Customer Relationship Management software you pick should allow you to generate customized reports as per your business operations and logic. The reports would help you in making informed decisions and set you apart from your competitors; thus, it becomes necessary to consider this aspect without fail before investing in a CRM.

What are the Features of CRM Software?

Contact Management

All the CRM solutions facilitate the users to feed the names, contact information, social media accounts of the customers, suppliers, prospects, etc. But, the important features you need to consider are - the fields should be logically organized. The interface should be appealing and user-friendly, and you should be able to access that information quickly.

Interaction Tracking

It is an important feature when different team members are working with the same contacts. If you don't know what your colleague last spoke to one of your customers, you cannot move on with the conversation with him/her. Customer Relationship Management software should allow you to view the history of interactions done with the customers to communicate accurately and effectively.

Lead Management

The process of converting leads to users in a smooth manner is important for any type or size of business. Proper lead management can do that. The key to the best selection here is to ensure that the CRM follows the process that can work as per your business logic. Your sales team can test CRM software to determine this aspect.


Every business is distinctive, and so is yours. You need to ensure that the CRM you are planning to invest in allows integrating the applications and software you frequently use, like email marketing software, marketing automation software, social media marketing software, etc. If it has the in-built capability to manage the tasks you are getting done by using different tools, that can be a better choice for you.

Document Management

Collecting, storing, and sharing documents from a centralized hub directly benefits your team members and indirectly to your customers. Keeping the entire sales team on the same page helps in providing an excellent customer experience. A centralized hub for knowledge obviously is an asset to an organization, and if your CRM includes that, it definitely can be a major reason for your business growth. 

Quotes/Proposals Management

If your business requires creating, printing, and managing quotes and proposals, this feature in your CRM can help you. You can easily create and email the quotes/proposals, check the history of contracts with your customers/suppliers, and manage these documents at a centralized location.

Sales Pipeline Management

Want to check the buyers' journey of a specific contact? A CRM allowing you to manage the sales pipeline can help you in that task. You can check each individual's status and progress at each stage of the sales pipeline and design a customized marketing strategy for your prospects for successful conversions.

Workflow Automation

There are several tasks in an organization that needs to be done repeatedly — for example, sending promotional emails, birthday greetings, etc., to your customers. The CRM allows you to automate the workflow and ensures that your sales team focuses on productive tasks instead of utilizing their time in monotonous tasks.


With the reporting feature, you can generate customized reports relevant to sales figures, individual salesperson or team, customers based on geographical location, buyers' journey, etc. You just need to ensure that the CRM you select allows you to generate customized reports as per your business requirements.

Proactive Approach

CRM allows you to follow a proactive approach based on the predictive data it provides. It helps you in solving the issues before they even arise. For example, from predictive data, if you find that you are not going to get more projects this year, you can follow a proactive approach by hiring more resources required to complete those projects and save your business from disruptions.

Factors to Consider While Evaluating a CRM software Vendor:

After identifying the major factors to consider while selecting a Customer Relationship Management software, the next thing that comes is to pick the right CRM vendor. Here is the list of major aspects that you need to look into while evaluating a CRM vendor.

Industry Experience

By going through the website and client list of the CRM vendors, you would get an idea of whether they have served with CRM tools to companies similar to yours. An experienced vendor should be able to match your demands.

Configuration & Training

Customer Relationship Management software is of no use to you if it is not configured properly, and your staff has not been provided training on how to use it. So, when you are asking for other details of a Customer Relationship Management software from the vendor, ensure that you ask whether they would be providing configuration services and training to your employees or not.

Flexibility & Scalability

The CRM vendor you select should be able to provide you with scalable and flexible CRM solutions. Today, if you have opted for an on-premise CRM solution, it is not necessary that you will not need a cloud-based CRM in the future. Moreover, your business is going to grow, and so are your requirements. Your CRM vendor should be ready to match up to your software expectations in the future.

Customer Support

Customer support is required, especially when Customer Relationship Management software has been newly deployed in your organization. You need to ensure that the CRM vendor you have chosen has a local partner network and provides prompt customer support.

Check Reviews

Don't purchase Customer Relationship Management software from any vendor at its face value. Try to purchase the top-rated CRM after checking the customer reviews, which will give you an idea about the quality of their CRM tools and services they offer. Get answers to the questions like - are they quick at responding to their customers? Or how is the quality of their CRM product? Because once you buy the Customer Relationship Management software from any vendor, you will not be able to change your decision until the purchase period expires.

Average Cost of a CRM System

Most of the CRM system cost is based on a monthly subscription and the number of users. A CRM tool's cost can be as minimum as $5 per month and can go up to $100 per month, depending on its features. For example, you can use services of the CRM software company, such as  Asort CRM, by paying only $5 per month, whereas CRM software vendors such as LionO360 CRM will cost you around $100 per month depending on the features you require. If you are not comfortable with monthly subscription plans, you can go for solutions like Conduct CRM, which is for $150 per year, or BusinessMan Enterprise, by paying a one-time charge of $11995.

The CRM tools for large enterprises are usually by quote as their requirements are specific, and users can be unlimited. Usually, the more features and the number of users a CRM has, the higher it's pricing.

Some CRM solutions are available free for a specific period, thus providing you the facility of using it before you invest in it. The users and features can be limited in the free trial period, but it gives you an idea about whether that Customer Relationship Management software is compatible with your business or not.

Also, there are some free and open source CRM software available in the market, which you can customize and deploy without making huge investments. These free ones might not be having the dynamic and robust features you are looking for, but you can check them out as some of them, like Hubspot and Zoho CRM, can provide many benefits free of cost.

Tips to Successful CRM Implementation

For any organization implementing a CRM system is a challenging task. Many times, companies invest in Customer Relationship Management software with high-end features and functionality, but lacking user-friendliness prevents users from adopting it. What is the point in investing so much in the software when your people are not using it? So, below are some tips that can help you in the successful implementation of CRM in your organization.

  • Encourage top management to involve and motivate their subordinates to use the CRM. 
  • Create enthusiasm within the teams to use the software
  • Launching the new CRM system by organizing a party or posting motivational information
  • Provide detailed usage guidelines of the new CRM system to the users
  • Provide sufficient training about using the new CRM tool to your employees
  • Be clear with the purpose of introducing a new CRM system in your organization with your employees

What are the Upcoming Trends in CRM?

Leaving history behind, CRM is evolving and will continue to evolve in the future. So, here are some upcoming trends of CRM which you need to consider -

  • The use of AI in CRM would increase at an exponential level.
  • IoT would be a major advancement in the CRM market.
  • Mobility in CRM is here to stay.
  • Social media would continue to play a major role in customer relationship management.
  • CRMs would become much more user-friendly.

Why Referring to GoodFirms List of CRM Software Can Help?

The competitive landscape of the software world makes it necessary for the buyers to take a deep dive into the core functionalities, modules, and framework of the CRM software solutions before investment. However, unearthing everything on your own requires time, resources, and knowledge of all parameters that should be taken into account before finalizing the vendor. This is exactly where GoodFirms can help CRM software seekers.

Resourceful and inquisitive, the GoodFirms’ software research team analyzes every aspect of the best CRM solutions available in the software world with its unique research strategy. After following the intricate research process, GoodFirms provides the listing of more than 60k software and services with detailed information and 30k+ unbiased reviews. GoodFirms leaves no stone unturned to bring to you the best perspective on CRM software solutions, including detailed descriptions of features, alternatives, comparisons, and pricings. GoodFirms uses a spectrum of methodologies to perform an accurate analysis of various software vendors before finalizing the top software providers in the market.

Frequently Asked Questions

  • What Is a CRM Database?

    A CRM database acts like a centralized vault that stores the data that businesses generate while managing and interacting with customers. Users/admins can organize CRM databases, and it is a search-friendly source. Data is easily retrievable by the authorized personnel when required.

  • What is a Mobile CRM: Why is it required?

    Mobile CRM allows sales, marketing, and customer service teams to manage and access key information from any place using their mobile devices. Precisely, it helps users to run their business from anywhere and anytime.

  • How to Use CRM software?

    CRM software is implemented for robust customer relationship management. Start by setting up a dashboard. Then, customize your CRM as per your industry and business's needs and get all sales employees on board. Import all customer contacts, details, deals info, vendor info, etc. You can also integrate CRM software with other tools such as Zapier, ERP, POS, Social Media, etc.

  • What Does CRM Software Do to Increase Customer Satisfaction?

    With CRM software, customer service becomes quick and easy. If your customer comes with a problem, and your representatives don't have important information like their past purchases, payments, etc., at their fingertips, it may take a lot of time to solve their issues. Providing quick resolutions to your customers' problems can help in improving customer services, ultimately enhancing customer satisfaction.

  • How to Ensure Successful CRM Implementation?

    Encourage top management to involve and motivate their subordinates to use the CRM software. Provide detailed usage guidelines for the new CRM system to the users. Provide sufficient training about using the new CRM tool to your employees. Be clear with the purpose of introducing a new CRM system in your organization with your employees.

  • Why Do Companies Use Customer Relationship Management Software To Manage Deals?

    CRM helps in identifying deal opportunities, capturing deal-related data, tracking deal progress, and closing deals positively. CRM also helps in analyzing deals for profitability and the possibility of success. 

  • What Is CRM Software Designed To Do?

    Customer relationship management (CRM) software is the set of applications that provide technologies that companies need to practice, strategize, manage, and analyze their customer interactions and related customer data throughout the customer lifecycle. The software increases sales, creates more leads, and helps keep customer satisfaction level to the pinnacle.

  • How Much Does a CRM Software Costs?

    CRM software costs can range from $5 or low per month to as high as $100 per month or more per user depending upon the respective CRM system's functionalities and usability. You can also deploy free and open source CRM software without making huge investments.

  • How To Leverage AI-enabled CRM Software For Robust Security?

    AI-enabled CRM software can detect any infiltration attempt, forged entries, bogus customer data, security issues in the database. It also mitigates the security challenges associated with cloud-based CRMs.

  • Is CRM Software Easy to Use?

    Most of the CRM software solutions are designed to be intuitive and user-friendly. They also come with installation guides, FAQs, troubleshooting guidelines, technical support, and feature guides for easy onboarding.

  • What Helps An Organization Identify Its Customers Across Applications?

    A CRM system that stores, organizes, and manages customer data helps an organization's sales and marketing teams to identify and recall customer data across all channels accurately.

Resources for CRM Software