Data Visualization Software

A data report is often too cumbersome to look at, let alone make calculative deductions for business progress and other purposes. We live in an era where perspective in data analysis and data representation are required to make a better sense of the available big data. Data Visualization is gaining more power these days. 

This Buyer's guide has been created to empower prospective buyers of data visualization software on its strengths, features, and costs. Users may read through GoodFirms' dedicated Data visualization software page, coupled with the analysis provided in this guide, to make an informed decision before the purchase.

Data visualization techniques allow organizations and institutions to deconstruct complex data sets and reconstruct them in formats such as bar graphs, pie charts, x-y graphs, plot points, and other preferred methods. Information visualization helps communicate and represent relationships between large and diverse data sets (From multiple sources) effectually, thereby aiding decision making keeping in mind prevalent business conditions.    

Data visualization works after data is collected, processed, and manipulated as part of data analytics. It allows the representation of patterns, trends, and other phenomena. With the rise of big data, multiple fields ranging from marketing to tech all depend on data visualization tools to help make sense of what lies ahead of them in raw tabular format.

The future of computing depends on technologies like Artificial Intelligence (AI) and Machine Learning (ML). These systems crunch through troves of data sets - known as Big Data - to arrive at decision points or analyses. This is important because, by its definition, Big Data contains "patterns, associations, and trends that resemble human interactions and behavior."  

Big Data's multiple properties need to be accurately broken down in a sensible form for human analysts to pinpoint unseen trends, subtle changes in behavior, or unmet demand. Such meaningful patterns will significantly help businesses make timely and accurate business decisions on their target groups.  

With the volume at which technology firms collect and process information, it becomes paramount to take total advantage of data visualization to generate meaningful patterns that are easy to understand and can be acted upon quickly. 

Data Visualization techniques are commonly used all over the world - from business powerhouses to educational institutions. These techniques guide us in analyzing quickly from the data and forming a consensus. 

Some commonly used visualization techniques are as follows - 

Line Plot - One of the most straightforward techniques in visualization, plotting lines between two points, highlights the relationship between two variables. This dependence can be called the plot function. 

Bar charts- This data representation technique comes in handy when comparing quantities and or values of different variables. The bar charts can be arranged horizontally or vertically on a graph - depending on their groupings and their height, or length which depicts the value. 

Pie Charts - The visualized data format helps form perspectives while comparing individual data variables to the whole system. The variables in the pie-chart are compared relative to percentages they form out of the whole system, or even degrees composed out of the full circle. 

Maps - We have all heard of heat maps and dot maps. These techniques help us position objects relative to a geographical formation, buildings, and other areas. Map representations are prevalent in sports, and in the armed forces as well. 

Scatter Plots - This form of plotting visualization uses a two-dimensional dot, square, or any form of marking, representing the relationship (or joint-variance) between two variables on a graph. When the measures of the variables are increased or decreased, a scatter plot is formed. It is a popular method to understand correlations between variables. 

Word Clouds- Used in the analysis of big data composed generally of contextual text, this visualization tool extracts words, phrases, and even sentences, displaying them in varying sizes that are relative to their occurrence in the analyzed data sets. Larger font words repeatedly occur, whereas smaller font words are of less use. 

Network Diagram - Used in the representation of data from unstructured data sets, network diagrams consist of nodes and links between these nodes with a value signifying their relationship. 

Correlation Matrices - Correlation matrices represent relationships between two variables. Correlation matrices store coefficients, and they are used predominantly in big data visualization to aid quicker response times for analysis. These coefficients are summaries to large data sets, which is useful in far more advanced analytics.

Several studies indicate that humans can retain up to 85 percent of information when the input is in visual form. If we are to represent complex data analysis and represent information showcasing relationships, and trends, then visual representation is tantamount. Interpretation of relationships between thousands of variables is at its best when in a graphical format. 

Businesses that rely on quick decision-making to gain insights gleaned from data can invest in tools that help in data visualization. Data visualization promotes quick actionability on analysis, thereby reducing the time and minimizing resources. 

The process of representing complex data and subsequently creating relationships between the sets more visually is called data visualization. Platform independent data visualization tools make it easy for employees to represent data on the go and share it immediately.  

Data visualization also helps businesses detect illicit activities and prevent fraud. Data visualization helps to scale up business outputs in sectors where improvements need to be made, e.g., sales upliftment. This also directly corresponds to employee efficiency as it can pinpoint areas where improvement is necessary.  

Big data analysis, followed by visual representation, help unearth needs and demands in consumer behavior. 

Some of the most important trends to follow in Data Visualization are as follows - 

• AI integration - Several data visualization tools will have artificial intelligence systems embedded into them to help process data faster, and dynamically alter representations on quicker, efficient calculations. 
• In-depth data visualization - Techniques in data visualization software helps in expanding totally into immersive formats that allow teams to create quick decision points and execute them without delay. 
• Data Democratization - The idea that data is freely available to all, at least in the same organization, has been a myth up until this year. Further features are set to allow data access freely to every associated organization, to allow faster, competent decision making. 
• Data Storytelling - An upcoming trend is the necessity to make sense of data points through stories - a history of events that led to a particular insight and how that affects the business - more than just mere analysis and charts. 
• Data Cleansing - Cleaning of the outlier and unwanted data points so that the strictest adherence to structure and integrity can be maintained within data sets.  
• Data Governance - Making sure information gathered from users is not misused

One of the most common software elements today in intra-departmental analytics, Data Visualization software converts textual, numeric, and multi-variety data into graphical representation forms that are easy to represent, understand, and analyze. 

Typically integrated with underlying reporting software, the data visualization tools usually produce visualized (or graphical) data dashboards. Business professionals use these dashboards to arrive at timely and conclusive decisions after analyzing the represented data. 

Data visualization software is usually easier to implement than previous forms of BI or statistical analysis software. By visualizing raw data appropriately, data visualization software adds an edge to business analytics.

Businesses must invest in data visualization platforms for the following reasons - 

• Dashboards - These contain data represented in graphical formats, of a user's choice, that are easy to understand and analyze.  
• Consumer Insight - Top data visualization software helps businesses distill information on customer preferences and trends quickly, which ultimately plays a vital role in product launches, ad campaigns, etc. 
• Forecasts- Top Data Visualisation tools can help analysts spot trends in business performances, which ultimately help predict the month/quarter/year-wise growth statistics - in terms of revenue, sales, and even investments.
• Fraud detection - Businesses must invest in advanced data visualization software because they help highlight transactions that may seem risky/fraudulent. The visual representation can help hone in on illegal activity or transactions out of place, thereby protecting business interests. 
• Productivity- Visualization software, such as Gantt charts, and histograms, can help identify resource productivity trends and highlight potential issues that may impede achieving maximum efficiency. 

Relationship Analysis - Data visualization software frees up inherent distances between data objects from different variables or even sources. What data trends may seem unrelated at first, could possibly be brought to a common analytics thought-process by strong reasoning - all arising out of better data representation. This conclusion may then be applied to business processes that can be improved.

Businesses ultimately run to keep profits churning, while at the same time providing means of livelihood to scores of employees who work under its umbrage. Hundreds of intra-organizational decisions are made daily to keep businesses innovative and profitable. The foundation of these decisions comes from the inherent data stored within the data structures and analyzed by competent software.   

Data-backed decisions become easier to make with the right representation. Whether it is free Data visualization software or the best data visualization software, having data presented to a decision-maker helps clear almost 80 percent of doubts. It also helps companies point themselves in the direction of better, higher profits and organizational performance. 

The effect of data-driven strategizing is thus well-informed and quicker decisions, timely implementation of actions, organizational improvement - resource efficiency improvement, and financial performance increment. 

Businesses are better prepared at making decisions that will have powerful consequences in their future. They can forecast better, which leads to better market operability manoeuvres. In short, businesses become future proof to a large extent. They can expand and/or control spending, takeovers, and other business continuity decisions - all thanks to the better, crystallized representation of data. 

From the local internet cafe to the most sophisticated business analytics divisions of Fortune 500 behemoths - data analysis visualization software has taken root and continues to grow in importance in several vital industries and revenue-generating streams.   

Information Technology (IT) firms, and IT departments within companies, depend significantly on data analysis to locate problems in the system, the scope of IT operations increase, and detection of unauthorized access points in the system. 

Marketing departments use marketing analytics and data visualization tools to determine the budget of their advertising campaigns (online and offline), the strength of their messaging, as well as the types of mediums to engage with audiences on. 

Big data usage in Financial institutions has helped reveal investor sentiments through the analysis and representation of data by visualization systems. Stock movements can be better visualized, and proactive actions can be implemented. Have you ever heard of insider trading or stock market fraud? Investment banking has made it tough for crooks to get away by implementing rigorous security checks, using data from visualized methods. 

E-Commerce industry players need to make split-second decisions about products they need to stock up on before a sale. These decisions are usually made thanks to insights honed from data visualization software and concise representation of data.

Supply chain analytics and last-mile sourcing are essential for businesses to reach consumers with products, be it rural sections of societies or urban areas. Precise representation of these complex data is necessary to make critical decisions on ensuring the delivery of goods to consumers who may be in desperate need of products. 

The healthcare industry has also benefited massively from data visualization. Inherent analytics by software has yielded significant insights on patient lead times in the ICU, better surgical procedure methods, new techniques to handle trauma, mental fatigue, and psychosis. The list goes on. None of this would have been possible to understand without the depictions or formats thanks to advanced data visualization software.

The list goes on, but it is fair to say, visualization has impacted almost every major industry for the better. 

Some of the most popular data visualization software as on GoodFirms' are as follows - 

• BrightGauge
• Reveal
• VizualSurvey
• Surfer
• Qlikview
• Looker
• Power BI
• Tableau 
• Kibana
• Zoho Analytics

Some of the most critical data visualization features are as follows - 

• Application Integration - Free data visualization software must integrate seamlessly with data insight engines within organizations. An API to embed the data visualization tool must be available so users can easily create dashboards on the analytics software. 

• Techniques - The best data visualization platforms always contain multiple formats for representing data and not just the tried and tested formats. Representing big data, and unstructured raw files require that tools can imagine and portray information in methods that may seem unconventional. 

• Collaboration - Sharing and providing access to important visualized data from insights can speed up operation efficiency in multiple departments of the same organization. 

• Data Management - The visualization tools must provide metadata management - the ability to house data without reducing its usability or perform analysis on them. Data must be safely stored to prevent unauthorized access, and security must be in place to prevent theft. 

• Export Visualization - The visualizations must be capable of being converted into JPEG, SVG (Vector format), or PNG format for easy embedding in documents or reports.

• Data control tools - Dynamic data loading, functions to control deletion, editing, and updating of data, and other optimization controls are critical for users who need immediate analysis from raw data. These tools must be present in visualization software, and an absence will cause immense frustration among users.      

• Reporting Features - The reports generated by the software must be interactive enough for users to draw an inference in a detailed fashion. The interactive reports help in attaining better insights and identifying minute trends.

• Data Mining - Visual reporting software must have minimal analysis functionality to derive insights from large data sets. 

• AI Integration - To process several large data sets within applications, an inherent need to use smarter exploratory software has risen. The trends point to greater integration of AI toolkits into the system, which is now facing a spurt of added sources, providing even more complex data.

Some of the biggest advantages of top data visualization software are as follows - 

• Quicker insights into data, which lead to quicker, productive actions for business 
• Increased communication between departments on business process in a structured and detailed way
• Insights into emerging trends
• Easy sharing of data insights in graphical form
• Deeper interactions with data 
• Customizable reporting dashboards based on the requirements of the user 
• Productivity improvements by honing in on metrics that give a clear understanding of organizational dynamics 
• Predictive analysis and forecasting made simpler thanks to graphical representations. 
• No need to massively reconfigure systems. Visualization tools can be embedded into already existing analytics tools 
• Heightened and far more accurate consumer analytics

Data visualization tools exist in different brackets within the open market. 

RAWGraphs, Timeline JS, and Gephi are free and open-source software that is currently used by thousands of professionals. GoodFirms' Top 9 Free and Open Source data visualization software has a list of other software in this bracket that may be useful for you. 

Infogram is a good data visualization tool that offers a completely free version to users just beginning to use the software.  

Top Data visualization software such as Microsoft Power BI charges enterprise users a yearly fee of close to $4559, with an exclusive suite of features. Vizual Survey, and Script Case bill users on an annual basis to avail of their plans, ranged between $816 and $399. 

Data Visualization platforms such as SAS and Yellowfin will only quote users on charges after a requirement analysis is conducted.

India-based company Zoho Corporation has set its starting price for the base version of its software at $11.66, while Canva has its lower version billed at $12.66 per month. Visitor Analytics charges just $5.80 for its base version.

Top data visualization tools are a no-brainer to pick. However, there are certain factors you must consider at all costs before choosing the perfect data visualization system. They are as follows - 

• Price - One must be careful not to exceed the budget earmarked for software. Add-ons, integration tools, associated costs, and software versions must be carefully considered before committing to a price.
• Customer Service - After-sales support is crucial when the software being used is complex, and users need experiential expertise in mitigating problems that may arise. 
• Security - Since data visualization software handles sensitive information for an organization or multiple ones, ensuring the tools are capable of protecting information from unwarranted user access.
• Feature set - Because of the demand placed on data visualization software, it must have competent tools to simplify processes on the analysis as well as representation front. Thus, choosing a viable option that covers all feature bases is paramount. 
• Software Category- Is your organization in favor of using open source data visualization software? The criteria to choose a kind of software must also be decided upon to ensure best-in-class purchases are made.     

GoodFirms' curated list on Data Visualization software stands tall amongst other sources on the web. A resource of this quantity and quality will help prospective users focus their minds on the right software to fit their needs and necessities. 

The Buyer's Guide presents vital information viz. the significant cost factors, characteristics, and advantages of data visualization tools. GoodFirms' ambition is also to help distill buyer interests in free and open-source, freemium, or premium data visualization software.  

Do read GoodFirms' thorough software directory, to glean information about multiple software types that should be fruitful for various businesses.