Best eCommerce platforms in 2021
If you're a direct-to-customer brand looking for an eCommerce platform, you've come to the right place.
What exactly is an ecommerce platform?
Ecommerce platform is a software tools that aid businesses in the creation, operation, marketing, and management of an online store where they can sell their goods and services.
Check out this list of all eCommerce platforms with user reviews
- YOUR ENTIRE ECOMMERCE BUSINESS... ONE COMPLETE
NetSuite SuiteCommerce was built with the idea that eCommerce is no longer a stand-alone channel but a core business component. SuiteCommerce enables businesses to move from siloed online, in-store and phone shopping channels to an integrated commerce solution that seamlessly connects eCommerce and in-store POS to order management, inventory, merchandising, marketing, financials and customer servi... learn more about NetSuite SuiteCommerce"Good"RaulVISIT WEBSITEFree TrialAvailableEntry Level PriceContact Vendor
- A smarter way to create your online store.
An all-in-one ecommerce platform, presented as a complete DIY solution for sellers to create, manage and scale their ecommerce businesses with 0% transaction platform fees. Shopaccino boasts all essential and advanced features to manage and grow online business like: product upload in bulk, manage inventory, accept payments, execute orders, generate shipping way-bills, conversion tracking and fet... learn more about Shopaccino
- Get Free eCommerce Website & App
Quick eSelling is a one-stop solution that provides a swift and thorough eCommerce website and mobile apps set up for free. It comes with unlimited ecommerce features such as multiple payment gateways, ready mobile apps, responsive design, powerful CRM, hosting, etc. Get your ecommerce store live instantly without any technical know-how.... learn more about Quick eSelling"Best Platform for Small Retailers to Build B2B & B2C ecommerce stores"Ankush Mahajan
- Scale Fast with Simplified eCommerce
Jazva's innovative eCommerce software solutions help mid to large size retailers and wholesalers reach more customers and sell more by simplifying, synchronizing, and automating the multichannel selling process. Jazva's all-in-one streamlined cloud-based platform also manages inventory system, CRM, marketing, and financial data, eliminating the need for numerous disparate systems. Our dynamic ente... learn more about Jazva
- The E-commerce platform made for you.
Shopify is the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single vie... learn more about Shopify"Amazing store creator"Arfa MorishVISIT WEBSITEFree Trial14 daysEntry Level Price$29.00 per Month
- Build your online store with BigCommerce
BigCommerce is the world’s leading cloud ecommerce platform for established and rapidly-growing businesses. Combining enterprise functionality, an open architecture and app ecosystem, and market-leading performance, BigCommerce enables businesses to grow online sales with 80% less cost, time and complexity than on-premise software. ... learn more about BigCommerce"Not the e-commerce platform of the future "Johan Watson, Director at Office Stock (Pty.)Ltd.VISIT WEBSITEFree Trial15 daysEntry Level Price$29.95 per Month
- Most customizable eCommerce platform
WooCommerce is the most popular WordPress eCommerce plugin. And it's available for free. Packed full of features, perfectly integrated into your self-hosted WordPress website. ... learn more about WooCommerce"Good experience"Vapour Depot Limited
- Powering the world’s fastest growing brands.
From mobile-ready online stores to record-breaking pop-ups to wholesale made easy, Shopify Plus provides businesses with unmatched scalability, reliability, and flexibility. We were the first to sell on social, make commerce conversational, and partner with global innovators like Facebook, Instagram, Pinterest, and Buzzfeed. Shopify Plus is powering the world’s fastest-growing brands, from h... learn more about Shopify Plus"Scalable and Flexible"İrem Topçuoğlu, Marketing Lead at Startup Guide
- Add an online store for free in 5 minutes.
Ecwid is built to help small business merchants to easily set up a store and start selling fast. No need to abandon your existing site — Ecwid can be added virtually anywhere you have an online presence. You have the freedom to operate multiple online stores including on your website, social media channels, and mobile devices. With millions of new websites being built every year, we are prepared... learn more about Ecwid
- Succeed with the right website builder, from start to growth.
Weebly is a website and eCommerce service founded on the belief that anyone should have the tools to take their business from idea to launch to growth. Whether an entrepreneur is starting an online business from scratch or taking an in-person business online, with Weebly they can build professional websites that customers love to visit and shop. ... learn more about Weebly"Lovely"Christopher Safatli
- Rocket Fuel for Your Business
Shift4Shop makes it easy to build the perfect website for your business and start selling your products or services online. Our turnkey ecommerce solution includes a feature-rich website builder, product and order management, customer marketing tools and more. A premium ecommerce platform without the premium price. Shift4Shop offers a complete, all-in-one solution that includes everything you need... learn more about Shift4Shop
- Innovate, scale, and reach your goals faster with connected B2C ecommerce.
Innovate, scale, and reach your goals faster with connected B2C ecommerce. Unify your complete customer journey with commerce that's agile, scalable, and trusted. Unlock revenue across channels with customizable commerce experiences. ... learn more about Commerce Cloud
- Open source e-commerce shopping cart solution
nopCommerce is a universal eCommerce platform fitting every merchant's needs. It powers both corporate and small business sites all over the world and offers powerful out-of-the-box features for effective B2C and B2B sales, without any restrictions and absolutely free. nopCommerce is the most popular shopping cart based on the Microsoft framework.... learn more about nopCommerce
- ORDER MANAGEMENT SOFTWARE TO BRIDGE THE ONLINE AND IN-STORE GAP
Kibo empowers retailers and branded manufacturers to achieve optimal performance of B2C and B2B commerce through unified consumer experiences. With over 40 years of innovations, Kibo provides a complete omnichannel commerce platform delivered with the lowest total cost of ownership and the fastest time to market. ... learn more about Kibo Commerce
- Magento is the World’s #1 Commerce Platform.
Magento Commerce is the leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries. It boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento Commerce is supported by a vast global network of solution and technology partners, a highly active global de... learn more about Magento"Cool eCom platform to work with"Debleena DesVISIT WEBSITEFree Trial30 daysEntry Level Price$999.99 per Month
- Ecommerce to start and grow your business online
Selz is a simple ecommerce platform designed to enables users to create online stores, sell from existing websites, or sell through social networks. ... learn more about Selz
- Standalone eCommerce software that allows you to create an online marketplace.
- The best free and open-source eCommerce platform.
OpenCart is one of the worlds leading open source ecommerce platforms, helping tens of thousands of merchants sell products online. Designed feature rich, easy to use, search engine friendly and with a visually appealing interface. ... learn more about OpenCart"Positive and Decent"Damian Koch, Office Manager at Blumat Systems
- Build the Perfect Store.
PinnacleCart is an all-inclusive eCommerce shopping cart solution. Developed by online marketers for online marketers, our platform includes everything you need to take your business from start-up to eCommerce enterprise. Our secure solution is PCI complaint and PA-DSS certified and includes an optimized mobile store. It does not matter if you are just beginning to devise your e-business strategy ... learn more about PinnacleCartVISIT WEBSITEFree Trial14 daysEntry Level Price$44.95 per Month
- Your ecommerce success starts here
PrestaShop was founded in 2007 with a mission to provide world-class ecommerce software through open source innovation. Today more than 270,000 ecommerce stores run on PrestaShop technology. The company provides software that enables users to have an online store at the lowest cost possible. ... learn more about PrestaShop"Good, but not comprehensive"Annmarie ZoranVISIT WEBSITEFree Trial15 daysEntry Level Price$19.90 per Month
- Offering Everything Your Brand Needs to be Successful Online.
TrueCommerce provides its Nexternal eCommerce platform to brands of all sizes. Unlike template based systems, the Nexternal platform maintains the merchant's branding, navigation, and website design throughout the entire shopping experience. The platform is used to capture and create omnichannel orders which include: B2C, B2B, Amazon, call centre, in-person, subscription, club orders, and even... learn more about NexternalVISIT WEBSITEFree Trial15 daysEntry Level PriceContact Vendor
- Increase Revenue By 30% or More with Full-Service Ecommerce
FastSpring's ecommerce platform takes the hassle out of back-office operations by managing sales tax, VAT filings, billing, order processing, and recurring billing for your ecommerce business. Thousands of businesses trust FastSpring to keep them compliant and secure while they focus on growing their revenue.... learn more about FastSpring
- #1 Open-Source eCommerce
Odoo’s integrated eCommerce platform offers all the tools you need to create an online store as your business grows. Effortlessly create custom designs for product pages without coding knowledge and maintain inventory and sales up to date via automatic stock adjustments and reporting. Boost your sales with cross-selling and upselling opportunities on product pages, in the cart or at checkout. Od... learn more about Odoo eCommerceVISIT WEBSITEFree Trial15 daysEntry Level Price$12.00 per Month
- The All-in-One Ecommerce Solution.
Volusion provides an all-in-one e-commerce solution for all business types, ranging from startups to large enterprises. Since 1999, Volusion has been committed to connecting people with innovative and powerful commerce solutions to empower their business growth. Talking to customers, and building their dream was a passion from the beginning. Doing it all, from sales to support, to product design, ... learn more about VolusionVISIT WEBSITEFree Trial14 daysEntry Level Price$13.50 per Month
- Everything you need to sell online.
We're more than just a high-tech point of sale. We provide customers with a simple way to build, manage and grow their retail, restaurant or eCommerce business, and create a best-in-class customer experience. Our end-to-end solutions unify inventory, customer management, sales and analytics across all channels, in-store and online. Our philosophy combines the tactile with the digital, the cutt... learn more about Lightspeed eCommerceVISIT WEBSITEFree Trial14 daysEntry Level Price$59.00 per Month
- THE TRENDSETTING ECOMMERCE PLATFORM
Shopware is a leading open source eCommerce platform and trusted by over 80,000 businesses including some of the biggest European brands, retailers and branded manufacturers across B2C and B2B industries. ... learn more about Shopware"Best auto-repair software "Jennifer Willy, Editor at Etia.Com
- Complete Ecommerce Plans for Every Step of your Business
Miva is an enterprise ecommerce platform that gives you the ability to manage a personalized and constantly evolving ecommerce ecosystem (B2B & B2C sales, inventory management, shipping, returns, and more) from a single management interface. ... learn more about MivaVISIT WEBSITEFree TrialN/AEntry Level Price$79.95 per Month
- Become the company your customers love to order from
The Handshake B2B Commerce platform makes buying and selling simple, intuitive and mobile. Sales reps and their customers can rapidly place orders on any device, anywhere, anytime. ... learn more about HandshakeVISIT WEBSITEFree TrialN/AEntry Level Price$39.95 per Month
- The all-in-one platform for companies selling to local businesses
From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. Find products to sell, market with ease, and fulfill under your brand. With Vendasta, you can deliver an amazing experience for your customers an... learn more about VendastaVISIT WEBSITEFree Trial30 daysEntry Level Price$42 per Month
- The better e-commerce solution!
Spryker is a commerce technology designed for fast growing fast moving companies that compete in a digital environment. With a true passion for innovation and technology, we help our customers succeed in the digital world. On this foundation, we developed the Spryker Commerce OS, which provides our customers with all the B2B and B2C functionality they need to grow- today and in the future. ... learn more about Spryker
- Prioritize relationships, not just transactions
Sana Commerce Cloud is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them. Sana Commerce Cloud works by making SAP or Microsoft Dynamics ERP and e-commerce work as one. This eliminates the system silos, unnecessary complexities and compromises caused by mainstream e-commerce solutions. ... learn more about Sana Commerce
- Two-Sided B2B eCommerce
NuORDER is a SaaS-based B2B eCommerce platform that helps brands sell online to retail stores. More than 900 leading brands in apparel, footwear, outdoor, sports, and other industries use NuORDER's web and mobile tools to sell to 400,000+ retail buyers around the globe. NuORDER helps brands save time and signigicantly grow wholesale revenues by finding new retail buyers,... learn more about NuORDER
- Dominating Social Commerce for Retailers
CommentSold helps businesses sell products digitally. With our platform, businesses can manage inventory, automate invoicing, enable sales through social networking, and power web and mobile applications. Our mission is to democratize e-commerce by creating affordable, innovative, and easy-to-use software solutions. CommentSold is a social commerce platform revolutionizing how online retailers do... learn more about CommentSoldVISIT WEBSITEFree Trial30 daysEntry Level Price$49 per Month
- The Future of Commerce, Delivered Now
BetterCommerce offers the power of large scale enterprises on a medium sized budget whilst providing amazing agility and benefits to empower your business to compose the perfect commerce solution. Headless Commerce for mid-market retailers who have outgrown their technology investments and would rather solve their pain points adopting a modular based approach as opposed to re-platforming. BetterCo... learn more about BetterCommerce
- An eCommerce platform that sells for you
Whether you’re looking for an out-of-the-box template or a custom website build, X-Cart can help you create a digital presence that grows with you. Let our experts help you design, deploy, monitor, and control a high-performing online store. With 20 years of experience in the biz, we know eCommerce. So whether you’re looking for an enterprise solution or need help getting established, we’ve ... learn more about X-Cart
- Most Flexible Ecommerce Platform.
StoreHippo is a fully managed SaaS-based E-commerce platform that provides comprehensive turnkey solutions for B2C and B2B players to build, scale, manage and market their online stores and multi-seller marketplaces. ... learn more about StoreHippoVISIT WEBSITEFree Trial14 daysEntry Level Price$59 per Month
- Sell your products hassle-free
A simple, yet powerful e-commerce platform for creators. Sell digital products, physical goods and subscriptions all from one place. When it comes to selling digital products, merchants need to deal with complex solutions taking both their time and money. Sellfy changes that all offering simple service to start selling within second with just a link. They take care of digital product storage, deli... learn more about SellfyVISIT WEBSITEFree Trial14 daysEntry Level Price$19 per Month
- Open source Ecommerce framework decision makers want, developers enjoy.
Spree Commerce is a complete, scalable, API-driven open source E-commerce framework. It is built with Ruby on Rails, empowering forward-thinking developers for years. Spree is a mature and market-proven technology. ... learn more about Spree Commerce
- Complete state of art digital transformation Suite
About Futurism Dimensions “Build it and they will come.” Dimensions Standard is one of the packages that satisfy this saying. It helps to build and enticing the business to the next level and attracts more target audience and traffic which in return gives great outcome and success. If you want growth in your business, you have to aggressively take some extra efforts and beat out the compe... learn more about Futurism Dimensions
- All in One Solution for eBay Sellers
3Dsellers is an all-in-one solution with a full range of tools and apps for eBay sellers. Since 2010, this highly-integrated web software platform has enabled over 200,000 eBay sellers to sell more efficiently & effectively. 3Dsellers' smart eBay selling management system helps sellers design, control, monitor, and develop their online business in a fraction of time spent otherwise. Automate... learn more about 3DsellersVISIT WEBSITEFree Trial7 daysEntry Level PriceContact Vendor
- The Most Powerful eCommerce Platform to Sell anything.
AbanteCart is an enterprise-grade shopping-cart (or eCommerce platform) for small- to medium-sized online businesses. Here are the benefits you need to know about: It is free, with free support Easy to start, and fun to use Great flexibility and expandability Fast and Secure Stability Bright Future ... learn more about AbanteCartVISIT WEBSITEFree Trial7 daysEntry Level PriceContact Vendor
- Start selling online today with ShopWired
ShopWired is an all-in-one ecommerce solution suitable for any business, built with a custom and bespoke design from our team • Upload products, photos and videos • Set payment and shipping settings • Create discount codes and run promotions • Manage orders and monitor customers • Free integration of your card processor... learn more about ShopWiredVISIT WEBSITEFree Trial14 daysEntry Level Price$20 per Month
- Connecting businesses to Consumers Online
eComchain provides a cloud-based eCommerce platform that uniquely combines functional, flexible and customizable features. Businesses can set up and manage their sales across multiple channels including: web, mobile, stores to drive sales volume. ... learn more about Ecomchain
- Grow and optimize your online business
ChannelGrabber builds intuitive, easy to use ecommerce software that helps retailers sell more, through any channel, delight their customers and conquer administration.Our omni-channel ecommerce platform facilitates the integration of web stores and online market places through a single user interface. ... learn more about Channel GrabberVISIT WEBSITEFree Trial60 daysEntry Level Price$120.00 per Month
- Unify your commerce on a single platform.
Liferay Commerce is an enterprise digital commerce platform that makes B2B sellers better to do business with. Stand out from the crowd with a B2B commerce platform that enables you to deliver value across the entire customer lifecycle. Go from selling products to solving problems for your customers, winning their business for the long run.... learn more about Liferay Commerce
- More Than a Platform.... a Framework for Commerce
Slatwall Commerce is an enterprise eCommerce platform, built from the ground up for maximum flexibility, to drive your business today and capture opportunities tomorrow.... learn more about Slatwall CommerceVISIT WEBSITEFree TrialN/AEntry Level Price$1500 per Month
- Create your online store
Creating an online store requires setting up infrastructure, managing backups, performing regular updates, developing software and ensuring security. Jumpseller is the eCommerce solution that allows you to set up an online store with just a few clicks of the mouse and start selling! We handle all the boring stuff so you can focus on growing your business!... learn more about JumpsellerVISIT WEBSITEFree Trial14 daysEntry Level Price$19 per Month
- Open Source eCommerce Platform on Symfony
Sylius provides all features necessary for successful growth of your business. If you are facing a custom eCommerce challenge, our technology is for you. The solution gives full freedom to create an exceptional customer experience. Sylius integrates with existing systems and guarantees fast time to market. Also, Sylius is loved by developers. Built with testing in mind and a great care of code qua... learn more about Sylius
- The all-in-one commerce platform
VTEX provides cloud based e-Commerce Platform and Omnichannel solutions. Known for their vanguard technology and by being a time-to-revenue platform, VTEX has been recognized by the analysts from Gartner and Forrester, as a Global Leader for Digital Commerce. VTEX is ranked on Gartner's Magic Quadrant for Digital Commerce. ... learn more about VTEX
- Free eCommerce Software Solution Built with Laravel
Tribe is a free eCommerce store software developed by the trusted team of Yo!Kart. Built with the open-source Laravel framework, the software is scalable, secure, and allows endless possibilities for customizations. By levying zero set-up fee, transaction fee, or subscription charges, the turnkey solution aims to enable entrepreneurs and SMBs to launch a contemporary online store with ease. Th... learn more about TRIBE eCommerce
- Introduction to the Buyers' Guide for Ecommerce Software
- What is Ecommerce?
- What is Ecommerce Software?
- How does Ecommerce Software work?
- What are the different types of Ecommerce Software?
- Why do you need Ecommerce Software, and what will happen without it?
- What are the most common functions handled by Ecommerce Software Solutions?
- How can your startup benefit through Ecommerce software?
- Is Ecommerce Software restricted to one industry?
- What are the benefits of Ecommerce software?
- Which factors you should keep in mind before selecting a suitable Ecommerce Software?
- Why Social Media Integration is important for Ecommerce Software?
- What are the features you should look before buying Ecommerce Software?
- What is the future of companies buying Ecommerce Software and technology for their business?
- What Ecommerce trends you should be aware of before initiating a purchase of Ecommerce Software?
- What is the average cost of buying Ecommerce Software?
- Why refer to GoodFirms’ list of Ecommerce Software?
Introduction to the Buyers' Guide for Ecommerce Software
The idea of ecommerce originated from Teleshopping. In 1979, Michael Aldrich connected television to a computer via telephone line and gave birth to online shopping. Later, after around 40 years, with the establishment of HTTPS protocols, online shopping became a more secure and popular shopping alternative. The variety of buying options, ease of ordering, hassle-free checkouts, the convenience of having items shipped at doorsteps and discounted prices made Ecommerce a widely appreciated trend in the world. The extraordinary popularity of ecommerce is the reason why many of you may wonder, what is behind an online store? The success in Ecommerce requires businesses to implement an integrated buying experience with systems such as content management, customer data tracking tools, inventory management, predictive analytics, shopping cart system, payment tools, and many more.
To run a frontline ecommerce business with the above systems, companies rely on software technology that equips them with all tools they require to operate their online store. A secure and regulation-compliant Ecommerce Software that takes care of everything that is needed to run an online business is the best investment every ecommerce business can make. Ecommerce software takes all the hassle away by implementing a huge breadth of capabilities in your ecommerce business. The aim of writing this article is to help you in knowing more about different ecommerce software solutions, their types, their characteristics, their features, pricing, and their usage. Once you finish reading this buyers' guide, all your questions regarding ecommerce software solutions will be answered, and you will be able to select the best suitable option.
What is Ecommerce?
Business transactions conducted on the internet via online stores are referred to as Ecommerce. It involves a seller, logistic partner, buyer, and a software platform on the internet. From the perspective of the customers, ecommerce stores are much more convenient compared to regular stores. Customers can purchase whatever they need from an ecommerce store without being physically present. It is an added bonus that they receive ordered items at their doorsteps. Availability of reviews of other customers to make a more informed buying decision also led to the unprecedented popularity of e-commerce platforms among customers of different age groups. Ecommerce Companies such as Amazon, Alibaba, eBay, Flipkart, and Shopify need no introduction today. The global ecommerce sales are forecasted to reach 6.5 trillion dollars or around 22% of all global retail sales by 2023. There are majorly three different verticals in which Ecommerce deals:
- Physical Goods: The best online store platforms such as Amazon, Alibaba, eBay Warby Parker, etc. sell physical goods online. Alibaba is a b2b ecommerce platform.
- Digital Goods: The best online store platforms such as Coursera, Shutterstock, etc. sell digital goods like online courses and images.
- Services: Companies such as Upwork, Freelancer.com, etc. sell services or provide platforms to users to buy and sell services.
What is Ecommerce Software?
Ecommerce software is a set of applications based on which an online store is developed. Ecommerce management software carries out activities like Listing products on the website, Management of orders, Inventory management, Payment, Tax calculation, Automated Shipping, Marketing of Products, etc. In most cases, ecommerce software offers a simple user interface so that employees from non-technical backgrounds can also manage it easily. In fact, other activities like product management, Catalog management, Merchant and Vendor management, etc. also become easier to handle. Enhancing the overall customer buying experience and managing the online stores, efficiently, are the primary purposes of using ecommerce tools.
How does Ecommerce Software work?
The working mechanism of ecommerce software is designed to enhance the online shopping experiences of the customers:
Let us discuss here the steps which an ecommerce software generally follows:
- Once a shopper visits your online store, the ecommerce management system has features that ensure the best possible display of your products/services to the shopper. The software has already listed products and has stored it in a secure database.
- The shoppers either have an account with your online store or they create one, and all information provided by them like payment mode preference, shipping address, contact number, etc. are stored within your database.
- When the customer is about to make the payment, i.e., in the checkout stage, the ecommerce software makes sure SSL certificate is used to enter into a secured payment mode.
- At the time of making payment, the ecommerce software uses different third party payment gateways without compromising on the security.
- Once the shopper enters his or her card number or any other payment information, it is sent straight away to the payment processor like PayPal.
- After the payment is made, the ecommerce software shows the order confirmation sign on the screen.
Apart from the above steps, some other components of an ecommerce software which can help in making a transaction easier are different web hosting services, shopping cart, etc.
What are the different types of Ecommerce Software?
There are two general classifications of ecommerce software:
- On-premise – This type of ecommerce management software is managed by the software developers, and it is entirely their responsibility to update the software from time to time, fixing bugs and performing all troubleshooting activities. Generally, it is the first choice of online store owners because of the control and management opportunities. On-premise ecommerce software also comes in the open source model.
- Software as a Service (SaaS) – This type of ecommerce software is also known as hosted software. In this case, no in-house activities are needed. Updates, maintenance, and the addition of new features can be automatically performed in this case. The option of one-click integration is also available in case of hosted ecommerce management software. Over the years, these types of ecommerce software solutions have changed drastically, and they provide a great degree of customization and flexibility. Hosted ecommerce software solutions can be web-based, cloud-based, open source, free, or free and open source. Most of the packages of hosted ecommerce software solutions available are also very much affordable.
Why do you need Ecommerce Software, and what will happen without it?
Why do you need Ecommerce Software?
By using ecommerce software, you can perform all the core operations of your online store with a single integrated platform. You are not required to use multiple software programs for different activities.
- Increases your traffic,
- Helps you to run your business 24/7
- Provides tools to improve your brand image
- Presents your products in an attractive manner
- Tracks your customer's behavior
- Stores all valuable data
- Lowers your operating costs with automation
An ecommerce software single-handedly manages all necessary activities of your online stores. In fact, a cloud-based ecommerce software is capable of integrating the front-end and back-end activities and provides an automated and customized platform. Therefore, you can easily understand the demands of your customers and can align your business strategies accordingly. You also get marketing and promotional benefits from ecommerce software.
What will happen without an Ecommerce Software?
It is challenging to develop your online store and to run it without ecommerce software. In that case, you won't receive an integrated approach to perform different core functions of your online store, and you would have to perform them individually. That would be a tedious job and would involve high investment. In the absence of ecommerce software, you will have to plan marketing, customer support, data analytics, inventory management, and other strategies manually. Your operating costs would increase, time management will suffer, and visits to your website will fall down drastically.
What are the most common functions handled by Ecommerce Software Solutions?
An ecommerce software is not restricted within buying and selling of products and services online. It manages to perform many other activities to help the online store owners. The most common functions which are handled by any ecommerce software solution in a unified manner are:
Registration of customers on the platform, summarising user requests, creating a shopping basket for them, handling their checkout, requesting them for reviews and sending them personalized promotional emails are functions under the customer management module of the ecommerce software.
It lists products in various categories. It lets you assign price tags, product descriptions, subcategories, etc. to your products.
This function takes care of all orders placed with your ecommerce company.
Marketing and promotions
With social media integration and other branding tools, this module is a one-stop solution for all marketing and promotional needs.
This function provides you the birds-eye view of what is happening in your business. Sales reports, customer engagement reports, profit charts, trend analysis, etc. are provided by this section.
This feature lists your products, product description, buying guidelines for your products, personalized suggestions and buying recommendations, etc.
How can your startup benefit through Ecommerce software?
If you're planning to open your own startup, then you would know that for small businesses, affordability becomes a major issue. To establish a successful online store, you have to set up your own website, manage your inventories and logistics, and create a proper payment gateway. As the owner of a startup, arranging all these aspects by yourself can be difficult. Hence, this is a point where ecommerce software can help you immensely.
- An ecommerce software for small business can help your startup in accessing inventory management tools, marketing, and promotional tools, payment gateways, analytics, order management tools, and many other core activities of an online store under the same roof. Therefore, once you deploy ecommerce software, you won't have to worry about different aspects.
- One of the major successes of an online store lies in its accessibility. An online startup should be able to present on as many platforms as possible where it can communicate with the customers. It can be challenging for a startup owner to figure out all these factors, but ecommerce software solutions provide tools to startups to respond to the demands of customers.
- It is essential for your startup not to miss any opportunity or any potential lead, and the usage of an ecommerce software solution assists in that. The fact that most of the ecommerce software programs come with native artificial intelligence is also an added advantage for the startup owners. They can easily find out through this tool regarding the changes in customers' choices. Hence, the startups can personalize their products/ services to increase the satisfaction levels of the customers.
Is Ecommerce Software restricted to one industry?
The enormous popularity of online stores has made sure that the trend of ecommerce is not restricted within a particular industry or segment. Hence, by efficiently using an ecommerce software solution, you may achieve success in any industry section. We are going to discuss four major industries where ecommerce software is gaining unprecedented momentum.
Small Businesses (E-Retailers)
If you're planning to open an online retail store, then ecommerce software for small business can be of great help to you. Inventory management is a crucial aspect of any online retail store, and by using a suitable ecommerce software, you can be relieved in this department. You can easily perform the inventory management activities with ease and at a much lower cost. Furthermore, your ecommerce software can also keep an eye on the buying habits of your customers. Accordingly, it can suggest to you the retail products in which your consumers can be interested. You can, therefore, project different products to different customers to increase the sales of your online retail store. You may also reduce the costs of marketing and promotions to a considerable level by using ecommerce software. Therefore, your online retail store is good to go with a suitable ecommerce platform.
Fashion, beauty, and wellness
Since online shopping has become popular, more and more customers are becoming interested in purchasing fashion and beauty products from online stores. Hence, if you're willing to focus on fashion and beauty products in your online store, the chances are that you'll be highly successful as soon as you select a suitable ecommerce software for you. The best support you can get from an ecommerce software is analytics. The needs and choices of customers in the fashion and beauty industry are unpredictable. Hence, to make your online store a success, you have to track the purchasing pattern of your customers. The installation of an ecommerce software can help you in this case, so that you can observe the changing buying patterns of the customers and can formulate your strategies based on those results.
The most important contribution of ecommerce software in the context of a healthcare-focussed store is that it easily streamlines the orders and relevant supplies for your online store. Hence, you won't have to handle such factors on your own, and you can make sure that your customers are getting proper services. In this case, the potential customers are generally patients who are in need of medicines and other medical supplies. Therefore, you need to be doubly careful. The installation of an ecommerce software solution can make you stress-free to a large extent, and you can follow up on your customers based on their past purchases.
As a business owner of an online automotive store, you can be primarily benefited by using an ecommerce software solution. In an automotive store, processing of orders is a major challenge. It is not as simple as purchasing cloth or groceries. Hence, you need to use ecommerce software to make sure that different consumers of yours are getting all the customizations they have asked for from your automotive store. The usage of an ecommerce software also helps you in simplifying the product search option, and due to this feature, you can definitely expect an increase in your overall sales.
What are the benefits of Ecommerce software?
If you're using ecommerce software, you're able to single-handedly access a complete package where you can get complete marketing and promotional support. Furthermore, you can easily access some advanced search engine optimization tactics which help in increasing the organic traffic within your online store. An ecommerce software solution also helps you in reaching out to a large number of potential leads.
Make your store attractive
There are many professionally designed templates that you can use to make your online store more attractive. As a result, you can enhance your brand image without hiring graphics designers.
Better customer service
To retain the buyers of your online store, you must offer them excellent service. An ecommerce software solution can help you with this. This type of software solution helps in browsing desired products with ease, and after posting orders, customers can track their parcel until it reaches their doorsteps. Customers are also happy because ecommerce software solutions make sure that customers can return their purchased products and can get their refunds. It is a common opinion of the buyers that in the presence of an ecommerce software solution, their purchasing experiences are remarkable.
Your ecommerce software can also help you in analyzing how the purchasing patterns of your regular consumers are changing. Not only that, but it also makes sure that customers are getting buying suggestions based on its analytics, and hence the primary drivers of an online store are utilized successfully by an ecommerce software solution. Hence, this type of software can easily help you in boosting your sales.
Efficient order management
In the core functions of any online store, there are some critical steps involved, like managing orders, directing the customers towards payment gateways, checking out delivery details, and many more. A suitable ecommerce software takes care of all these factors and assists the customers until the product is delivered. Managing the transaction records, managing personal information of customers, creation of invoices, etc. are also part of order management, and in the presence of an effective ecommerce software, you don't need to worry about any of it.
Efficient inventory management
Inventory management is a very difficult job, and in the case of online stores, it becomes even more challenging. Online stores stock products in different colors, sizes, and quantities. Hence, managing all these things in an organized manner is highly important, or things can become clumsy. If you use an ecommerce software solution, you can get high assistance in this context. These types of software solutions are capable of managing products in variations, and they also arrange them as per catalogs provided by you. You also get notifications from this software when your overall stock is lowering, and you need a refill.
Which factors you should keep in mind before selecting a suitable Ecommerce Software?
Are you planning to purchase an ecommerce software for your online store? Here are the questions you should ask yourself before selecting it:
How much is the software charging you?
Pricing is the most important thing, especially if you are running a startup business. In most cases, you can expect that the service provider will charge you on a monthly basis. Many companies offer completely free ecommerce software too. However, the costs of ecommerce software packages can vary on the basis of its type i.e.; it is self-hosted or vendor-hosted. However, never select any software only because it is the cheapest ecommerce platform. Make sure you perform quick pros and cons evaluation before zeroing on a particular ecommerce software solution.
Is the software SEO-friendly?
SEO support is synonymous to marketing, and you need to make sure that the ecommerce software solution offers SEO support to your online business. Without this support, the organic traffic of your store will never improve, and your online store will never be able to improve its ranking on search engines. Some major SEO supports you should look for are the integration of blogs, proper domain name, and customer reviews with your online store.
Is ecommerce software mobile friendly?
Nowadays, online shoppers shop through their smartphones. Hence, you need to ensure that the ecommerce platform you are selecting offers robust mobile support. If the customers aren't able to access your online store from their mobiles, they are most likely to be not interested in your store. So, keep this factor in mind before you finalize the purchase.
Is the software secured?
The customers will post credit card information, personal address, mobile numbers, and many other details on your ecommerce store. Hence, you need to ensure that all this information is safe, and your ecommerce tool is capable of protecting the personal information posted by the customers. Your selected ecommerce software should support SSL to prove its security.
Can you get customer service support from the software?
Will you get 24x7 customer service support through your ecommerce software vendor? As an owner, it is not possible for you to solve everything by yourself. Hence, the ecommerce software you chose should come with chatbots, email support, or telephonic support lines.
Why Social Media Integration is important for Ecommerce Software?
The use of social media channels as marketing tools is a buzzing idea. Ecommerce managers use social media to gain more sales and conversion. Integrating websites with social media for customer engagement, customer communication, and promotion of brands benefits brands in gaining more revenues. Social media integration of the ecommerce software allows ecommerce companies to quickly respond to customer queries, increase transactional web presence, and understand customers in a better way. With your engaging posts, you can influence buyers and create a strong brand perception among your customers. Social media integration for your ecommerce management software provides an easy medium to expand your customer reach and increase brand visibility.
What are the features you should look before buying Ecommerce Software?
Learn and analyze your customers, their shopping behavior, spending habits, order history, demographics, etc.
This feature allows one-click order processing, daily order management, dropshipping options, order generation, order cancellation, order editing, etc.
The e-commerce software should be able to integrate with your e-commerce website directly.
Secure Shopping Cart
The shopping cart of customers should be able to provide a secure payment channel and safe storage of customer's data.
Data sourcing and reporting
Users can keep records and reports of the performance of various segments, including sales, purchasing, and financials, marketing, customer service, and stock.
Warehouse Management System
Real-time sales order processing aligned with packaging and delivery tools for efficient warehouse management is also a required feature of ecommerce tools.
Website building options
Ecommerce solutions also provide the best platform for ecommerce websites. Ecommerce software also has features that let you build your ecommerce website with professional themes, built-in mobile commerce plug-in, HTML and CSS editing options, website builder, and many more.
Mobile commerce ready
Most of the buyers buy online on mobile. Ecommerce solutions should be compatible with mobile devices to provide a seamless buying experience to online buyers. Many online ecommerce platforms provide separate ecommerce mobile apps to their consumers.
Social media integration
Ecommerce software integrates with social media giants such as Facebook, Pinterest, Instagram, Twitter, etc. for larger customer reach.
Brand and customize your online store
Every order, report, template, payment receipts, bills, etc. that you generate using the ecommerce solution comes with branding features that let you put your logo and customized formats matching your brand.
Accept multiple payment gateways
You can accept debit cards, credit cards, PayPal, and Wallets, with ecommerce software solutions that integrate with your POS.
Offer free shipping
Ecommerce tools let you decide the price point at which the order will fall into the free shipping category.
Some ecommerce solutions allow you to use multiple languages for a global customer base.
What is the future of companies buying Ecommerce Software and technology for their business?
Creative disruption in the retail industry was a threat and an opportunity at the same time. The advent of e-commerce was seen suspiciously and with surprise. But today, ecommerce has established itself as a leading trend in the business world. Technologies such as Progressive web applications (PWAs) and Accelerated mobile pages (AMPs) are driving more growth for ecommerce with fast loading websites and mobile-optimized pages. Automation, warehouse robotics, and artificial intelligence have taken ecommerce to altogether another level of growth.
There was a time when ecommerce was predicted to be a doomed and unsustainable model of business. But today, with eco-friendly supply chains, zero-waste packaging, and sustainable manufacturing, ecommerce has proved itself to be a sustainable and profitable business sector. Amazon alone posted a net profit of 11.59 billion dollars in the fiscal year 2019.
With such massive growth prospects in the future, too, companies investing in technology related to ecommerce are bound to outperform their peers. Deploying ecommerce solutions are the first step that a company can take to ensure a bright and profitable future for their ecommerce business.
What Ecommerce trends you should be aware of before initiating a purchase of Ecommerce Software?
The ecommerce segment is going through the best phase of its evolutionary journey. The ecommerce has established that it is not a passing trend but a sustainable business idea with trends such as:
- Augmented reality to enhance buyer's experience,
- Voice search options to browse products on ecommerce systems
- Artificial intelligence to help ecommerce owners to understand their shoppers
- Personalized, on-site experience for their buyers
- Chatbots to help and guide the shoppers
- Short video advertisements
Optimizing digital strategies for business to customer market has added to the growth of ecommerce. Business owners who keep following the current trends in ecommerce can be sure of a reasonable ROI.
What is the average cost of buying Ecommerce Software?
The costs of ecommerce software solutions can vary depending on the varieties of features they offer. For example, b2b ecommerce software like Shopify, EWCart, 3D Cart, BigCommerce, etc. can charge you $19/month to $30/month. However, there are enterprise ecommerce solutions like SellerCloud, Magento, etc. which can charge you as high as $500/month to $999/month. Free and open-source ecommerce software solutions such as OpenCart can be a good option if you want to customize ecommerce tools to suit your needs. You can also try some free ecommerce platforms packages like Square, WooCommerce, Shopware, etc.
Why refer to GoodFirms’ list of Ecommerce Software?
GoodFirms has made the list of the best ecommerce software systems after performing detailed research, with a focus on reliability, quality, and ability of the vendor. By referring to the list of best ecommerce software from GoodFirms, you can easily do an analysis of your own. This list includes multiple alternatives, and you can make your decision regarding the price range you prefer and the features you want. Goodfirms has listed over 9000 software and services in multiple categories. With the above 15K reviews, it offers a reliable source of information about the performance, pros and cons, and usability of various software solutions. Filter options are available to sort ecommerce solutions based on deployment criteria, support available, pricing models, devices supported, available resources, and business size type. We suggest that before finalizing anything, please go through the entire list and make a value-oriented purchasing decision.