SEO Software

Best SEO Software

Are you looking for the best SEO software for website optimization? GoodFirms has listed the best SEO tools that will assist you in improving your website’s organic rankings in search engine listings. Before ranking these SEO tools, GoodFirms research team carried out a critical evaluation of several qualitative and quantitative parameters like the accuracy of backlink and keyword information, the simplicity of GUI, functionalities & features offered and support provided by the vendors. So, you can be assured of exploring the top SEO software in the industry. Go ahead and pick the top SEO tool that best fits your budget and business requirements for website promotion:

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List of Best SEO Tools | Best Search Engine Optimization Software

SEO Panel
World's first SEO Control Panel for Multiple Websites

An Award-Winning open source SEO software for managing search engine optimization of your websites in a single platform. Seo Panel is an SEO tool kit that includes the latest hot SEO tools to increase and track the performance of your websites. Main features of Seo Panel software: Automatic Directory Submission Tool, Keyword Position Checker, Webmaster Tools, Social Media Checker, Site Audito... read more

Michael Gehlert , CDO in legal business development at Rays Network Ltd. (UK)
Michael Gehlert , CDO in legal business development at Rays Network Ltd. (UK)
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Free Trial:
Available
Starting Price:
Free version
SEMrush

2. SEMrush

All-in-one Marketing SEO Tool

SEMrush is the leading marketing and seo software used by over 3 million professionals worldwide to supercharge their SEO, PPC, content, social media activities. SEMrush seo tool helps users fix technical website issues, improve the health of their backlink profile, and track local rankings on both mobile and desktop. Marketers can easily spot opportunities they are missing compared to their rival... read more

Tomas Kolafa, CMO at Growth Media
Tomas Kolafa, CMO at Growth Media
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Free Trial:
14 Days
Starting Price:
$99.95/Month
Ahrefs

3. Ahrefs

SEO Tools & Resources To Grow Your Search Traffic

Ahrefs is known as the world's largest index of live backlinks and the ultimate website analysis toolset that is trusted by thousands of SEOs and Integrated Marketing Professionals worldwide. Explorer disrupted the stagnant field of backlink analysis and kick-started a new round of competition among SEO software providers. It quickly became one of the world's best backlink analysis of SEO tools. ... read more

Tomas Kolafa, CMO at Growth Media
Tomas Kolafa, CMO at Growth Media
More reviews
Free Trial:
N/A
Starting Price:
$99.00/Month
MOZ Pro

4. MOZ Pro

All-in-One Suite of SEO Tools

Moz Pro is an amazing family of SEO solutions for every need. We build best-in-class SEO software for every situation, from our all-in-one SEO platform to tools for local SEO, enterprise SERP analytics, and a powerful API. SEO software and data to help you increase traffic, rankings, and visibility in search results.

Chris Giarratana, Digital Media Consultant at StrategyBeam
Chris Giarratana, Digital Media Consultant at StrategyBeam
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Free Trial:
30 Days
Starting Price:
$99.00/Month
SE Ranking
All-Inclusive cloud-based SEO software

With SE Ranking you get simple but powerful SEO tools for monitoring SEO-optimization results. The SEO software is a reliable assistant for any marketing / SEO expert from the keyword selection and analysis stage to tracking the selected keywords in major search engines, including local and mobile SERPs checking. Track your competitor's rankings and generate subtly adjusted reports, use the white-... read more

Tomas Kolafa, CMO at Growth Media
Tomas Kolafa, CMO at Growth Media
More reviews
Free Trial:
14 Days
Starting Price:
$18.00/Month
SpyFu

6. SpyFu

Competitor Keyword Research Tools for AdWords PPC & SEO

SpyFu uncovers the best opportunities for search marketers. We connect SEOs and PPC pros with the answers they need to stay competitive and grow their business. SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your targe... read more

Tomas Kolafa, CMO at Growth Media
Tomas Kolafa, CMO at Growth Media
More reviews
Free Trial:
Available
Starting Price:
Free version
Advance Web Ranking
Rank tracking made easy.

Advanced Web Ranking SEO tool is a powerful online rank tracker suitable for both Digital Agencies and In-house SEOs. This SEO software used by more than 18.000 companies worldwide it provides accurate and reliable ranking results. Here are some of the companies who have chosen to grow their business with Advanced Web Ranking: Ogilvy, Screaming Frog, Apple, Microsoft, Amazon, Sony, Disney, BBC, Hi... read more

Free Trial:
30 Days
Starting Price:
$49.00/Month
Serpstat
All-in-One SEO platform for professionals

Serpstat is a keyword and ranking research tool used for in-depth competitor analysis and building advertising campaigns. Serpstat SEO tool will help you improve your website's overall SEO and PPC performance online. It provides various metrics and reports for keyword and domain research. Serpstat uses live SERP update to keep its data fresh. A special online algorithm is applied, updating a certa... read more

Oleksii Vyshnyk, Marketer at Abto Software
Oleksii Vyshnyk, Marketer at Abto Software
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Free Trial:
N/A
Starting Price:
Contact Vendor
KWFinder
Keyword Research and Analysis Tool

KWFinder is the only keyword research tool in the universe you will ever need. It is a powerful keyword tool that’s easy to use, user-friendly SEO tools trusted by productive SEO professionals all around the world. From keyword research, Google SERP analysis, rank tracking to competitor backlink analysis and website analysis under one roof. KWFinder covers both traditional and competitor keyword... read more

Janice Wald, Blogger, Blogging Coach, Speaker, Marketer, Author at MostlyBlogging.com
Janice Wald, Blogger, Blogging Coach, Speaker, Marketer, Author at MostlyBlogging.com
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Free Trial:
10 Days
Starting Price:
Contact Vendor
MOZ Local

10. MOZ Local

Moz Local for Small Businesses

Brands with fewer locations have to balance the importance of working online with the urgency of their day-to-day. Moz Local does the hardest work for you, letting you spend more time with your customers. Check online listings off your list, almost effortlessly. Build trust in your customers and in search engines. Know when it's working and when to take action.

Phillip Livingston, Digital Marketing Specialist at Condo Control Central
Phillip Livingston, Digital Marketing Specialist at Condo Control Central
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Free Trial:
30 Days
Starting Price:
$99.00/Year
Screaming Frog SEO Spider Software

The Screaming Frog SEO Spider Software - A small desktop program which spiders websites'​ links, images, CSS, script and apps. It also fetches key onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice & dice the data how you see fit by exporting/ importing into Excel. You can view, analyze and filter the information as it's gathered ... read more

Robin Jennings, Director at We Push Buttons
Robin Jennings, Director at We Push Buttons
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Free Trial:
Available
Starting Price:
Free version
Raven Tools
The Best SEO Tools & White Label Marketing Reports

Raven Tools is a white label SEO reports & All-In-One SEO Tool Platform. Raven Tools is an online platform that helps users quickly research, manage, monitor and report on SEO, social media, PPC and other Internet marketing campaigns. Its collaborative, multi-user features and fast, professional reports make it the software choice of thousands of online marketers worldwide.

Sachin Jacob , Project Manager at E-bility GmbH
Sachin Jacob , Project Manager at E-bility GmbH
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Free Trial:
14 Days
Starting Price:
$99.00/Year
Majestic

13. Majestic

Link Intelligence Tools for SEO

Majestic maps the web to bring you the Link Intelligence data that you need to dominate your market. You don't have to be an SEO to enjoy award-winning data from one of SEO's most established brands. Majestic provides backlink intelligence to SEO specialists. We believe we are the planet's most comprehensive backlink information provider and offer a number of tools to access this valuable resource... read more

Anita Anderson, Digital Marketing Strategist/ Owner at ACA Web Consulting
Anita Anderson, Digital Marketing Strategist/ Owner at ACA Web Consulting
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Free Trial:
N/A
Starting Price:
$49.99/Month
Meta Forensics
SEO and Site Architecture Tool

Meta Forensics is a website architecture, website quality, performance optimization, content checking, internal link analysis and SEO tool that helps identify unseen website problems that may be affecting your visitors, search engine crawlers and ultimately, hampering your site.

Free Trial:
Available
Starting Price:
Free version
Marketing Miner
Get the important marketing data to work with

The project allows you to track your keywords ranking, mentions of your brand, or check the links. We will also monitor changes on the website, and we will automatically notify you about them by email.Within a project, you can track changes of ranking for specific keywords on daily or weekly basis.

Free Trial:
Available
Starting Price:
Free version
Senuto

16. Senuto

Get more traffic with our SEO toolset.

Senuto is a SaaS-based SEO analytics platform and know-how consultancy that delivers data to help you easily improve your search engine ranking through data-driven content marketing.

Karol Soja, Head of SEO/SEM at Vestigio Sp. z o.o.
Karol Soja, Head of SEO/SEM at Vestigio Sp. z o.o.
More reviews
Free Trial:
14 Days
Starting Price:
$59/Month
searchmetrics Essentials
The Ultimate SEO Research Tool

The ultimate research and analytics tool for SEOs, small businesses, and agencies. The Essentials gives you access to millions of domains across 30 countries and generates a comprehensive overview of rankings, SEO and paid visibility, relevant competitors and keyword distribution. The great analysis SEO tool helps you to check your website performance on Google and to adjust your online marketing ... read more

Mukhebi Mweka, IT Manager at The Computing Business Centre
Mukhebi Mweka, IT Manager at The Computing Business Centre
More reviews
Free Trial:
Available
Starting Price:
Free version
SEO PowerSuite
SEO Software Tools for Results-Driven Site Owners

SEO PowerSuite is the most complete set of effective SEO software that is absolutely enough to achieve and maintain top traffic–generating positions in any search engine. SEO PowerSuite was designed to combine immense SEO capabilities with straightforwardness and extreme ease of use. This SEO software really guides and assists you in every task. No techy preps and deep SEO knowledge needed, just... read more

Free Trial:
Available
Starting Price:
Free version
WebCEO

19. WebCEO

SEO Tools - White-Label Digital Marketing Platform

WebCEO is a set of 17 effective online SEO tools on a single platform for in-depth keyword research, accurate rank tracking, backlink analysis, regular SEO audits, competitor research, social media monitoring and more. You can also use WebCEO as a white-label SEO platform hosted on your own domain and provide your clients with branded professional SEO reports.

Free Trial:
14 Days
Starting Price:
$39.00/Month
SimilarWeb Pro
Website Traffic Statistics & Market Intelligence

SimilarWeb is the pioneer of digital market intelligence, and the standard for understanding the digital world. Our platform provides customers with granular insights about every website and mobile app enabling visibility into digital behavior and letting businesses see what is actually happening with their competitors, their industry and throughout the digital world. 

Free Trial:
Available
Starting Price:
Free version
cognitiveSEO
SEO Tools to Increase Your Traffic

Whether you are an SEO Professional, Digital Marketing Agency, SMB or Brand, looking to increase your traffic or to monitor your site's evolution, this SEO software will provide you with best in class digital marketing strategy analysis and insights for your business.

Free Trial:
14 Days
Starting Price:
$129.99/Month
WooRank

22. WooRank

Free Website Review Tool & SEO Checker.

WooRank is an internet startup focused on providing small businesses, online marketers and SEOs a solution to optimize, promote and measure their websites in an automated, instant and simple way. 

Free Trial:
14 Days
Starting Price:
$59.99/Month
DeepCrawl

23. DeepCrawl

Making Businesses Visible.

DeepCrawl is the world’s most comprehensive website crawler, providing actionable data for flawless website architecture. By identifying and monitoring key issues that could affect your SEO performance, we empower you to optimize your site for users and search engines alike. 

Free Trial:
30 Days
Starting Price:
$89.00/Month
Brightlocal
View search rankings from any location

BrightLocal's powerful tools for local SEO are used by over 60,000 agencies, freelancers and businesses across the world. With its all-in-one dashboard, marketers can use BrightLocal to track and report on critical SEO data that helps them optimize their online marketing. 

Free Trial:
14 Days
Starting Price:
$29.00/Month
CORA

25. CORA

SEO Software

The SEO Tool Lab was created to develop new cutting edge SEO software unlike anything the market has seen before. We believe in providing very practical tools that deliver huge advantage in SEO. The output from our tools is highly actionable and can deliver amazing results.

Free Trial:
N/A
Starting Price:
$250.00/Month
Clickx

26. Clickx

Never Miss Your Growth Goal Again

Clickx unleashes your business's full potential. Pinpoint which marketing efforts are working, understand your competitors deeply, and demystify what makes your audience convert. Improve traffic and lead flow – all from a single platform.

Free Trial:
N/A
Starting Price:
$50.00/Month
Conductor

27. Conductor

Attract Customers With Content And SEO.

Conductor is the world's leading organic marketing company. Our content intelligence platform, Conductor Searchlight, generates customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI.    

Free Trial:
14 Days
Starting Price:
Contact Vendor
AgencyAnalytics
All-In-One Reporting Platform for Agencies.

AgencyAnalytics is an SEO reporting software solution for marketing agencies. It offers mobile apps, custom branded dashboards, multiple third-party analytics integrations, automated reporting, social analytics, backlink monitoring, SEO auditing, PPC keyword tracking, and more.

Free Trial:
14 Days
Starting Price:
$49.00/Month
Brightedge
Driving the Convergence of SEO and Content Marketing.

BrightEdge is a system which helps businesses win the content battles of the digital world with its set of effective and highly productive content performance marketing products. With BightEdge, businesses have a powerful set of features and functionalities that help them gauge how their content is performing in the digital world and determine how to further enhance content performance through com... read more

Free Trial:
N/A
Starting Price:
Contact Vendor
monitorbacklinks
The best monitoring tool for backlinks and keywords, period.

Understand your SEO progress in seconds. Get your traffic, backlinks changes, and keyword rankings in one place. Quickly get important insights about your SEO campaigns.

Free Trial:
30 Days
Starting Price:
$21.00/Month
Unamo SEO

31. Unamo SEO

Tools for Marketers.

Unamo SEO (Search Engine Optimization) provides clients with daily keyword rankings for both mobile and desktop searches, a complete backlink profile powered by majestic, an on-page optimization checker, reports, and a comprehens.

Free Trial:
14 Days
Starting Price:
$19.00/Month
TribeLocal
Claim your Local Listings on Google, Facebook, Yelp and 100+ Directories

TribeLocal is a comprehensive, all-in-one local SEO and citation platform designed to greatly extend the reach of your business via search engine optimization and analytics. 

Free Trial:
7 Days
Starting Price:
$49.00/Month
RankTrackr
For complete SEO control of your website and video rankings.

RankTrackr retrieves data by a "10 results per page" per one request process instead of the traditional "100 results per page" process that's used by most rank trackers to save resources. Additionally, we use advanced approaches to access ranking data for local tracking. We believe that accuracy is more important than having lots of useless features.

Free Trial:
10 Days
Starting Price:
$9.00/Month
K-Meta

34. K-Meta

K-meta: keyword and domain research tool for winning competitor SEO and PPC strategy

How do you find targeted keywords that will generate traffic and are pitch-perfect for your business? Ideally, you’d pick keywords that, with the right content, will bring up your webpages in search engines and social networks. How do you get them? By using K-meta’s Keywords Ads Research tool. Our keyword and domain research tool will help you identify relevant, high-traffic keyword... read more

Free Trial:
N/A
Starting Price:
$9/Month
Finteza

35. Finteza

Ultimate analytics and advertising engine.

In-depth website and mobile app traffic analytics, user behavior and quality analysis, bot detection and creation of conversion funnels.

Free Trial:
Available
Starting Price:
Free version
Synup

36. Synup

Control your brand experience on search, social, and voice

Synup is a location intelligence tool that helps businesses with their local marketing, discovery, and engagement. Businesses and agencies alike can use Synup to get listed online, monitor online reputation, generate business reviews and track search engine analytics. 

Free Trial:
N/A
Starting Price:
Contact Vendor
CanIRank

37. CanIRank

Rank Faster

CanIRank studies your website and competitors to identify specific actions you can take right now to grow your search engine traffic. For every opportunity, get step-by-step instructions or delegate to an expert with just one click. CanIRank's machine learning algorithms learned what works by studying the marketing tactics of over 400,000 websites. Regardless of your industry or company size, ... read more

Free Trial:
14 Days
Starting Price:
$49.00/Month
RankActive
SEO toolkit for Smart Agencies.

With Rank Active you’ve got 6 in 1 toolkit, in particular: Rank Tracker | Data chart set and a cocktail of SEO key performance indicators Site Auditor | Insight on website health check according to 69 parameters Competitors Inspector | Complete competitors’ SEO strategy insight Top Analyzer | SERP TOP-10 insight Keyword Finder | Keyword research tool with 4 different types of data-mini... read more

Free Trial:
14 Days
Starting Price:
$29/Month
Alexa

39. Alexa

Find, Reach, and Convert Your Audience with Marketing That Works

Information is power - if you have the right tools. Alexa's suite of intuitive analytics products transforms data into meaningful insights that lead to competitive advantage for your company.At Alexa, we focus exclusively on delivering the richest and most meaningful analytics tools for our customers

Free Trial:
7 Days
Starting Price:
$79.00/Month
Pipulate

40. Pipulate

Add a Secret Weapon to Your SEO Repertoire, Making Spreadsheets Collect Your Data For You.

Pipulate is designed to let you do data lookups against long lists of URLs, keywords, or anything else you need, in an ad hoc fashion. Any function you can write as a stand-alone Python function is “drop-in” compatible with Pipulate. So, if you program one-off lookup functions, it can become a permanent tool in your toolbox, usable forever forward in Sheets.

Free Trial:
Available
Starting Price:
Free version
Serphacker
Serposcope is a free and open-source rank tracker to monitor websites ranking

Because serposcope is totally free, you can track any keywords and any websites you want without any limits.The software automatically track all the websites for a specific keyword, you can retrieve ranking history of a competitor at any time.

Free Trial:
Available
Starting Price:
Free version
Matomo

42. Matomo

A web analytics revolution has begun ...

This is where tools like Google Analytics becomes extremely limited and cashes in with their GA360 Premium suite. At Matomo, we believe all data should be reported 100% accurately, or else what’s the point?With Matomo, the philosophy around data ownership is simple, you own your data, no one else.

Free Trial:
Available
Starting Price:
Free version
SEOReporter
SEO Reporter : open source search engine optimization software

SEO Reporter is an open source search engine optimization application for detecting HTML related SEO violations, gathering data about a Web page and analyzing its keywords strategy. It's a Windows navigation application developed in F# that features a fast agent-based Web crawler.

Free Trial:
Available
Starting Price:
Free version
OpenSEO

44. OpenSEO

OpenSEO is an open source SEO tool

OpenSEO is an open source SEO tool that's built with the WebSharper framework and runs on the AppHarbor cloud. The application's source code is available on GitHub.OpenSEO is an open source SEO tool powered by the WebSharper framework.

Free Trial:
Available
Starting Price:
Free version
SEER’s SEO Toolbox
An all-in-one toolbox made for SEOs

Digital marketing agency specializing in SEO, PPC, & Analytics with a strong focus on quality results and giving back to the community.Made for marketers, not programmers.

Free Trial:
Available
Starting Price:
Free version
Google Trends
Explore what the world is searching.

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.

Free Trial:
Available
Starting Price:
Free version
Keyword Tool
Find Great Keywords Using Google Autocomplete.

Keyword Tool will help you discover thousands of new long-tail keywords related to any topic by automatically generating Google's search suggestions. The keyword suggestions will be produced based on a Google domain and language that you choose.

Free Trial:
Available
Starting Price:
Free version
SECockpit

48. SECockpit

We Will Solve YOUR Traffic-Problem.

SECockpit takes a huge amount of data and summarizes the most important information in a simple overview. This way, you can see everything you need to know at a glance. If you want to find out more about a keyword, one click is all that is necessary - and the complete data evaluation including competitor analysis opens.

Free Trial:
Available
Starting Price:
$39/Month
AnswerThePublic
Free visual keyword research and content ideas tool

AnswerThePublic is the search insight that could and should be used by any marketing team. Creative, PR, Content, SEO. A simple visualization of the data. A one-pager that could be shared to prompt a conversation on how you could start answering your public better. By creating content that’s useful, funny or inspiring.

Free Trial:
Available
Starting Price:
Free version
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