SEO Software

Best SEO Software

Are you looking for the best SEO software for website optimization? GoodFirms has listed the best SEO tools that will assist you in improving your website’s organic rankings in search engine listings. Before ranking these SEO tools, GoodFirms research team carried out a critical evaluation of several qualitative and quantitative parameters like the accuracy of backlink and keyword information, the simplicity of GUI, functionalities & features offered and support provided by the vendors. So, you can be assured of exploring the top SEO software in the industry. Go ahead and pick the top SEO tool that best fits your budget and business requirements for website promotion:

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List of Best SEO Tools | Top SEO Software List

SEMrush

1. SEMrush

All-in-one Marketing Toolkit.

SEMrush now helps users fix technical website issues, improve the health of their backlink profile, and track local rankings on both mobile and desktop. Marketers can easily spot opportunities they are missing compared to their rivals and get ideas for their SEO, PPC and content marketing campaigns. Our vision is to create the only tool a digital marketing team would ever need to improve their onl more...

Free Trial:
14 Days
Starting Price:
$99.95/Year
MOZ Pro

2. MOZ Pro

Higher rankings. Quality traffic. Measurable results.

Moz Pro is our all-in-one suite of SEO tools. From helping you target the right keywords to creating custom reports. Moz Pro removes SEO complexity.

Free Trial:
30 Days
Starting Price:
$99.00/Month
Ahrefs

3. Ahrefs

Tools to grow your search traffic, research your competitors and monitor your niche.

Ahrefs is known as the world's largest index of live backlinks and the ultimate website analysis toolset that is trusted by thousands of SEOs and Integrated Marketing Professionals worldwide. The ultimate website analysis toolset for SEOs and Integrated Marketing Professionals with the largest and most updated database of live backlinks.  

Free Trial:
N/A
Starting Price:
$99.00/Month
SE Ranking
All-Inclusive cloud-based SEO software

All-Inclusive cloud-based SEO software for that provides a complete set of tools for keyword rank tracking, comprehensive website audit, competitor analysis, keyword suggestion and grouping, backlink monitoring, automated professional reporting, and much more.

Free Trial:
14 Days
Starting Price:
$18.00/Month
SpyFu

5. SpyFu

Search Your Competitors' Most Profitable Keywords and Ads For Paid and Organic Search.

SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they've shown up on Google: every keyword they've bought on Adwords, every organic rank, and every ad variation in the last 12 years.

Free Trial:
Available
Starting Price:
Free version
Serpstat
The growth hacking tool for SEO.

Serpstat is a keyword and ranking research tool used for in-depth competitor analysis and building advertising campaigns. Serpstat will help you improve your website's overall SEO and PPC performance online. It provides various metrics and reports for a keyword and domain research.

Free Trial:
N/A
Starting Price:
Contact Vendor
Mangools
Juicy SEO tools you will love

Mangools is a set of super user-friendly SEO tools for productive people. The mission is to make SEO reachable for everyone from very beginners to true professionals. Currently there are 5 tools in the package used worldwide by more than 300k happy users.

Free Trial:
Available
Starting Price:
Free version
Advance Web Ranking
Rank tracking made easy.

Fresh rankings daily, weekly and on demand. For desktop, mobile and local searches. Packed nicely into white label reports. Accessible from any device.

Free Trial:
30 Days
Starting Price:
$49.00/Month
MOZ Local
Online accuracy for offline results. At any scale.

Brands with fewer locations have to balance the importance of working online with the urgency of their day-to-day. Moz Local does the hardest work for you, letting you spend more time with your customers. Check online listings off your list, almost effortlessly. Build trust in your customers and in search engines. Know when it's working and when to take action.

Free Trial:
30 Days
Starting Price:
$99.00/Year
Raven Tools
The Best SEO Tools & White Label Marketing Reports

Raven's Site Auditor quickly analyzes a site to find all of the desktop and mobile SEO issues that may be keeping it from ranking on search engines like Google. Raven's Marketing Platform saves agencies time and money with automated marketing reports and unlimited campaign management.

Free Trial:
14 Days
Starting Price:
$99.00/Year
SEO Spider Tool
UK based search marketing agency

The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key onsite elements to analyse onsite SEO. Download for free, or purchase a licence for additional advanced features.

Free Trial:
Available
Starting Price:
Free version
SEO Panel

12. SEO Panel

World's first SEO Control Panel for Multiple Websites

An Award Winning open source seo control panel for managing search engine optimization of your websites in a single platform. Main features of Seo Panel software: Automatic Directory Submission Tool, Keyword Position Checker, Webmaster Tools, Social Media Checker, Site Auditor and Sitemap Generator, Backlinks Checker, PageSpeed Insights, MOZ rank Checker and Multi Language Support.

Free Trial:
Available
Starting Price:
Free version
searchmetrics Essentials
Analyze and optimize entire websites.

The ultimate research and analytics tool for SEOs, small businesses and agencies. The Essentials gives you access to millions of domains across 28 countries and generates a comprehensive overview of rankings, SEO and paid visibility, relevant competitors and keyword distribution. The great analysis helps you to check your website performance on Google and to adjust your online marketing strategies more...

Free Trial:
Available
Starting Price:
Free version
SEO PowerSuite
THE ONLY SEO SOFTWARE WITH PROVEN RESULTS.

SEO PowerSuite was designed to combine immense SEO capabilities with straightforwardness and extreme ease of use.This software really guides and assists you in every task. No techy preps and deep SEO knowledge needed, just set and go!

Free Trial:
Available
Starting Price:
Free version
WebCEO

15. WebCEO

Digital marketing tools for Agency-level SEO, SMM and competitor research

WebCEO is an enterprise online SEO platform that offers 17 tools for in-depth keyword research, accurate rank tracking, backlink analysis, regular SEO audits, competitor research, social media monitoring and more. You can also use WebCEO as a white-label SEO platform hosted on your own domain and provide your clients with branded professional SEO reports.

Free Trial:
14 Days
Starting Price:
$39.00/Month
SimilarWeb Pro
Website Traffic Statistics & Market Intelligence

SimilarWeb is the pioneer of digital market intelligence, and the standard for understanding the digital world. Our platform provides customers with granular insights about every website and mobile app enabling visibility into digital behavior and letting businesses see what is actually happening with their competitors, their industry and throughout the digital world. 

Free Trial:
Available
Starting Price:
Free version
cognitiveSEO
SEO Tools to Increase Your Traffic

Whether you are an SEO Professional, Digital Marketing Agency, SMB or Brand, looking to increase your traffic or to monitor your site's evolution, this SEO software will provide you with best in class digital marketing strategy analysis and insights for your business.

Free Trial:
14 Days
Starting Price:
$129.99/Month
WooRank

18. WooRank

Free Website Review Tool & SEO Checker.

WooRank is an internet startup focused on providing small businesses, online marketers and SEOs a solution to optimize, promote and measure their websites in an automated, instant and simple way. 

Free Trial:
14 Days
Starting Price:
$59.99/Month
DeepCrawl

19. DeepCrawl

Making Businesses Visible.

DeepCrawl is the world’s most comprehensive website crawler, providing actionable data for flawless website architecture. By identifying and monitoring key issues that could affect your SEO performance, we empower you to optimize your site for users and search engines alike. 

Free Trial:
30 Days
Starting Price:
$89.00/Month
Majestic

20. Majestic

The planet's largest Link Index database.

Majestic surveys and maps the Internet and has created the largest commercial Link Intelligence database in the world. This Internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, 

Free Trial:
N/A
Starting Price:
$49.99/Month
Brightlocal
View search rankings from any location

BrightLocal's powerful tools for local SEO are used by over 60,000 agencies, freelancers and businesses across the world. With its all-in-one dashboard, marketers can use BrightLocal to track and report on critical SEO data that helps them optimize their online marketing. 

Free Trial:
14 Days
Starting Price:
$29.00/Month
CORA

22. CORA

SEO Software

The SEO Tool Lab was created to develop new cutting edge SEO software unlike anything the market has seen before. We believe in providing very practical tools that deliver huge advantage in SEO. The output from our tools is highly actionable and can deliver amazing results.

Free Trial:
N/A
Starting Price:
$250.00/Month
Clickx

23. Clickx

Never Miss Your Growth Goal Again

Clickx unleashes your business's full potential. Pinpoint which marketing efforts are working, understand your competitors deeply, and demystify what makes your audience convert. Improve traffic and lead flow – all from a single platform.

Free Trial:
N/A
Starting Price:
$50.00/Month
Conductor

24. Conductor

Attract Customers With Content And SEO.

Conductor is the world's leading organic marketing company. Our content intelligence platform, Conductor Searchlight, generates customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI.    

Free Trial:
14 Days
Starting Price:
Contact Vendor
AgencyAnalytics
All-In-One Reporting Platform for Agencies.

AgencyAnalytics is an SEO reporting software solution for marketing agencies. It offers mobile apps, custom branded dashboards, multiple third-party analytics integrations, automated reporting, social analytics, backlink monitoring, SEO auditing, PPC keyword tracking, and more.

Free Trial:
14 Days
Starting Price:
$49.00/Month
Brightedge
Driving the Convergence of SEO and Content Marketing.

BrightEdge is a system which helps businesses win the content battles of the digital world with its set of effective and highly productive content performance marketing products. With BightEdge, businesses have a powerful set of features and functionalities that help them gauge how their content is performing in the digital world and determine how to further enhance content performance through com more...

Free Trial:
N/A
Starting Price:
Contact Vendor
monitorbacklinks
The best monitoring tool for backlinks and keywords, period.

Understand your SEO progress in seconds. Get your traffic, backlinks changes, and keyword rankings in one place. Quickly get important insights about your SEO campaigns.

Free Trial:
30 Days
Starting Price:
$21.00/Month
Unamo SEO

28. Unamo SEO

Tools for Marketers.

Unamo SEO (Search Engine Optimization) provides clients with daily keyword rankings for both mobile and desktop searches, a complete backlink profile powered by majestic, an on-page optimization checker, reports, and a comprehens.

Free Trial:
14 Days
Starting Price:
$19.00/Month
TribeLocal
Claim your Local Listings on Google, Facebook, Yelp and 100+ Directories

TribeLocal is a comprehensive, all-in-one local SEO and citation platform designed to greatly extend the reach of your business via search engine optimization and analytics. 

Free Trial:
7 Days
Starting Price:
$49.00/Month
RankTrackr
For complete SEO control of your website and video rankings.

RankTrackr retrieves data by a "10 results per page" per one request process instead of the traditional "100 results per page" process that's used by most rank trackers to save resources. Additionally, we use advanced approaches to access ranking data for local tracking. We believe that accuracy is more important than having lots of useless features.

Free Trial:
10 Days
Starting Price:
$9.00/Month
K-Meta

31. K-Meta

K-meta: keyword and domain research tool for winning competitor SEO and PPC strategy

How do you find targeted keywords that will generate traffic and are pitch-perfect for your business? Ideally, you’d pick keywords that, with the right content, will bring up your webpages in search engines and social networks. How do you get them? By using K-meta’s Keywords Ads Research tool. Our keyword and domain research tool will help you identify relevant, high-traffic keyword more...

Free Trial:
N/A
Starting Price:
$9/Month
Finteza

32. Finteza

Ultimate analytics and advertising engine.

In-depth website and mobile app traffic analytics, user behavior and quality analysis, bot detection and creation of conversion funnels.

Free Trial:
Available
Starting Price:
Free version
Synup

33. Synup

Control your brand experience on search, social, and voice

Synup is a location intelligence tool that helps businesses with their local marketing, discovery, and engagement. Businesses and agencies alike can use Synup to get listed online, monitor online reputation, generate business reviews and track search engine analytics. 

Free Trial:
N/A
Starting Price:
Contact Vendor
CanIRank

34. CanIRank

Rank Faster

CanIRank studies your website and competitors to identify specific actions you can take right now to grow your search engine traffic. For every opportunity, get step-by-step instructions or delegate to an expert with just one click. CanIRank's machine learning algorithms learned what works by studying the marketing tactics of over 400,000 websites. Regardless of your industry or company size, more...

Free Trial:
14 Days
Starting Price:
$49.00/Month
RankActive
SEO toolkit for Smart Agencies.

With Rank Active you’ve got 6 in 1 toolkit, in particular: Rank Tracker | Data chart set and a cocktail of SEO key performance indicators Site Auditor | Insight on website health check according to 69 parameters Competitors Inspector | Complete competitors’ SEO strategy insight Top Analyzer | SERP TOP-10 insight Keyword Finder | Keyword research tool with 4 different types of data-mini more...

Free Trial:
14 Days
Starting Price:
$29/Month
Alexa

36. Alexa

Find, Reach, and Convert Your Audience with Marketing That Works

Information is power - if you have the right tools. Alexa's suite of intuitive analytics products transforms data into meaningful insights that lead to competitive advantage for your company.At Alexa, we focus exclusively on delivering the richest and most meaningful analytics tools for our customers

Free Trial:
7 Days
Starting Price:
$79.00/Month
Pipulate

37. Pipulate

Add a Secret Weapon to Your SEO Repertoire, Making Spreadsheets Collect Your Data For You.

Pipulate is designed to let you do data lookups against long lists of URLs, keywords, or anything else you need, in an ad hoc fashion. Any function you can write as a stand-alone Python function is “drop-in” compatible with Pipulate. So, if you program one-off lookup functions, it can become a permanent tool in your toolbox, usable forever forward in Sheets.

Free Trial:
Available
Starting Price:
Free version
Serphacker
Serposcope is a free and open-source rank tracker to monitor websites ranking

Because serposcope is totally free, you can track any keywords and any websites you want without any limits.The software automatically track all the websites for a specific keyword, you can retrieve ranking history of a competitor at any time.

Free Trial:
Available
Starting Price:
Free version
Matomo

39. Matomo

A web analytics revolution has begun ...

This is where tools like Google Analytics becomes extremely limited and cashes in with their GA360 Premium suite. At Matomo, we believe all data should be reported 100% accurately, or else what’s the point?With Matomo, the philosophy around data ownership is simple, you own your data, no one else.

Free Trial:
Available
Starting Price:
Free version
SEOReporter
SEO Reporter : open source search engine optimization software

SEO Reporter is an open source search engine optimization application for detecting HTML related SEO violations, gathering data about a Web page and analyzing its keywords strategy. It's a Windows navigation application developed in F# that features a fast agent-based Web crawler.

Free Trial:
Available
Starting Price:
Free version
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