SpyFu Overview

SpyFu uncovers the best opportunities for search marketers. We connect SEOs and PPC pros with the answers they need to stay competitive and grow their business. SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.

SpyFu Core Features

SEO Features
  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • Revenue Management
  • User Management
PPC Features
  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Budget Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Rewards & Gamification
  • ROI Tracking

SpyFu Pricing

Pricing Type
Payment Frequency

SpyFu Reviews

4.3 (22 Reviews)

Provides you deep Analysis of your competitors

Eduard Klein
posted on 15/7/21

When it comes to Content Marketing and understanding the Competitors for my website - Eduard Klein, that already ranks in the Top 10 with your desired keyword: SpyFu provides you deep Analysis of your competitors that rank already in the Top 10. You learn their secret and how to outperform them.

The lower price point and local options make it the right tool for many digital agencies

Lee Dussinger
posted on 4/2/20

SpyFu provides more varied insights at a better price when implemented for SEO purpose at WebTek, which can make a difference for some agencies. SpyFu is unparalleled at analyzing paid campaigns. While most competitor research tools struggle to provide accurate data on smaller campaigns, SpyFu can succeed at this. Once again, the lower price point and local options make it the right tool for many digital agencies.

SpyFu is better for researching PPC

Adam Hempenstall
posted on 4/2/20

We’ve tried out various tools at Better Proposals and they have their own strengths and weaknesses. SpyFu is perhaps the most accurate tool for investing PPC. The data it pulls is always accurate and no other tool comes close. It is having some minor UX issues, but they are getting fixed over time.

Spyfu is so good!

Phillip Mackie
posted on 4/2/20

I have used my fair share of paid SEO tools in my career at TopSailDigital and I have had a paid account for Spyfu.

My favorite thing about Spyfu is Pay per click research and Competitor Research. I think other software does provide this feature but SpyFu really shines.

Drop your competitor link into SpyFu and you can easily see the competitor’s top Pay Per Click Keywords and get an estimate of how much they are paying for the clicks. SpyFu does the completion and Pay Per Click research extremely well.

My Score for Paid (Competitor Research Tool) is:

·        SpyFu – 5/5 – Does competitor research extremely well and quickly.

SpyFu is better for paid advertising analysis

Geoffrey Hoesch
posted on 31/1/20

We utilize Spyfu for a lot of SEO and content strategies at Dragonfly Digital Marketing and find it better for paid advertising analysis.

SpyFu is more valuable for paid search

Calloway Cook
posted on 30/1/20

Prior to launching my own venture - Illuminate Labs, I worked at one of the top SEO firms in the U.S. for four years. Here is my response: SpyFu is more valuable for paid search.

Not much interested into this software

Kim Doughty
posted on 30/1/20

I've used Spyfu for SEO projects at Leadhub for very specific competitor research into historical data and we only do that for PPC.

Fewer crawling capabilities

Stacy Caprio
posted on 29/1/20

After using Spyfu software for our company - TimePayment Corp., we seemed the software to be a simpler tool that has fewer crawling capabilities and doesn't give as much information as other software does.

Licensing & Deployment
  • Web-based
  • Windows
  • Mac
  • Chat
  • Phone
Knowledge Base
  • Help Guides
  • Video Guides
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