(11 Reviews)

Search Your Competitors' Most Profitable Keywords and Ads For Paid and Organic Search.

SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they've shown up on Google: every keyword they've bought on Adwords, every organic rank, and every ad variation in the last 12 years.
(11 Reviews)
Search Your Competitors' Most Profitable Keywords and Ads For Paid and Organic Search.
Product demo & screenshots
Core Features

SEO Software Features

  • Competitor Analysis
  • Keyword Tracking
  • A/B Testing
  • Auditing
  • Change tracking
  • Content Management
  • Google Analytics Integration
  • Keyword Research
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Multi-lingual support
  • Rank Tracking
  • Reporting and Analytics
  • Revenue Management
  • User Management
  • Website Audit


  • Open API
  • Cloud Hosted
  • On-Premise

Devices Supported

  • Windows
  • Mac
  • Web-based
  • Linux
  • Android
  • iPhone/iPad

Pricing Model

  • Free
  • Monthly Payment
  • Annual Subscription
  • Quote Based
  • One-Time Payment


  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • Infographics
  • Case Studies
  • Whitepapers
  • On-Site Training


  • Phone
  • Email
  • Live Chat
  • Online (Ticket)
  • Business Hours

Business Size

  • Small
  • Medium
  • Large
  • Freelancer
Write a review of SpyFu
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Video Review
Reviewed 4 months ago by Tomas Kolafa
Role: CMO at Growth Media
Wonderful tool for SEO Experts!
Reviewed 7 months ago by Raul Lopez
Role: Director at Loka, Inc.

Pros: Provides customizable reports we can then generate to give to clients regarding their marketing plan. Its the most accurate providing insights and the keywords suggestions are spot on.

Cons: Sometimes the info is a little much. Should be a way to get the gist of what we need without the constant in-depth explanation of what is what.

Overall Experience: A little expensive but well worth it. Takes a little getting used to in order to maximize everything it has to offer.

It's a very nifty tool
Reviewed 8 months ago by Georgi Todorov
Role: SEO & Digital Marketing Expert at Digital Novas

Digital Novas has used this tool a couple of times and it's a very nifty tool. It's perfect to do a research and spy on your competitors keywords and check how his campaigns are doing from the past six years. The price is also good, comparing with the monthly price of other similar players in the market. The cons are that it can be a bit complicated for novice SEOs and the lack of web-wide crawling. But my overall experience was very positive and it helped me to get better results.

SpyFu helps you stay within budget guidelines
Reviewed 8 months ago by Mike Khorev
Role: SEO Expert and Digital Marketing Consultant at I know SEO

A major pro in using SpyFu is its comprehensive ability to search keywords and its management tools. Metrics are some of the most detailed of any other SEO software on the market. Their PPC/CPC and paid advertising analytics are top-tier.

Team at I know SEO believes that Simplicity is at the core of SpyFu’s design, making it worth the $33.00 investment.

Keep in mind some ad metrics in the software can become complicated for novices. It also doesn’t have web crawling, a slight weakness.

Anyone in marketing, sales, or digital advertising will find this easy to use without any steep learning curves. It proves that a well-designed UI makes all the difference in how effective an SEO tool is.

Plus, if you need to watch your marketing spend, SpyFu helps you stay within budget guidelines thanks to its thorough metrics system.

I highly recommend SpyFu!
Reviewed 8 months ago by Eric Sztanyo
Role: Founder at We Buy NKY Houses


The categories of each "spying" were easy to navigate. Team at We Buy NKY Houses LOVED how we could break down the competitors into both SEO and Adwords. I thought the info on competitors' Google Adwords was especially helpful. I always had access to different keyword and link finding tools, but seeing how competitors were using Ads and what was successful helped take the research to another level. 


I don't really have any Cons to say for this software. I've since moved on from my Internet Marketing business to full time in real estate, so I don't have the need to justify the subscription. That said, I recommend it for any Internet Marketing professional. 


Not only did SpyFu give you the data that you wanted on both your website and your competitors, but it was more intuitive than a lot of other software programs out there. They also had down to earth and very helpful tutorials to guide you through the system. The creators thought through these very well, and you felt like you were on a journey with them as the software developed. 

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Free version

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