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Competitor Keyword Research Tools for AdWords PPC & SEO

SpyFu uncovers the best opportunities for search marketers. We connect SEOs and PPC pros with the answers they need to stay competitive and grow their business. SpyFu helps you spy on your competitors and use their search marketing secret formula to improve your business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.
SpyFu
Licensing & Deployment
  • Web-based
  • Windows
  • Mac
Support
  • Chat
  • Phone
Knowledge Base
  • Help Guides
  • Video Guides

Media

SpyFu Core Features

Focus of SEO Feature
  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • Revenue Management
  • User Management
Focus of PPC Feature
  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Budget Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Rewards & Gamification
  • ROI Tracking

SpyFu Pricing

Pricing Type
  • Free
Payment Frequency
  • Free
Vendor pricing page

SpyFu Reviews

23
Total Reviews
4.3/5
Overall Rating
0
Recent Reviews

What Users Say

Amazing features and very helpful
Natalia Molik
Natalia Molik , Growth Marketing Manager at CloudStorm
Expensive for what it is
Timothy Bramble
Timothy Bramble , Partner, Managing Director at Meevo
Overall Experience: Great
Vishal Bhatia
Vishal Bhatia
Wonderful tool for SEO Experts!
Raul Lopez
Raul Lopez , Director at Loka, Inc.
It is an all-in-one SEO tool
Catherine Nichols
Catherine Nichols at Numesko

SpyFu Reviews

4.3 23 Reviews
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Sankar Gopinath

SpyFu helps us get data on a daily basis, which keeps us on top of the game

We Rapyder Cloud Solutions use SpyFu. We have been using the software for over 1 year. Our day starts with logging in to various tools for rank checks, backlink checks, and more. Very easy UI to master ad gives exactly what an SEO would need to carry out competitor research. The very easy interface is even usable by even an SEO newcomer. Rich in PPC and SEO research items. Ideally suited for competitor research. The tool can be integrated using API or we can use the web interface directly to fetch the data. Spyfu quickly returns the analysis we ask for and shares analytics that can help an SEO to make data-oriented decisions. For a semi-experienced SEO team, SpyFu's features would suffice and it comes nearly 3x cheaper than the industry leader. I felt SEMRush and Moz have more features. Direct integrations are available but not as good as what many other competitors are offering.

How frequently you use SpyFu?

Daily

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Eduard Klein

Provides you deep Analysis of your competitors

When it comes to Content Marketing and understanding the Competitors for my website - Eduard Klein, that already ranks in the Top 10 with your desired keyword: SpyFu provides you deep Analysis of your competitors that rank already in the Top 10. You learn their secret and how to outperform them.

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Lee Dussinger

The lower price point and local options make it the right tool for many digital agencies

SpyFu provides more varied insights at a better price when implemented for SEO purpose at WebTek, which can make a difference for some agencies. SpyFu is unparalleled at analyzing paid campaigns. While most competitor research tools struggle to provide accurate data on smaller campaigns, SpyFu can succeed at this. Once again, the lower price point and local options make it the right tool for many digital agencies.

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Adam Hempenstall

SpyFu is better for researching PPC

We’ve tried out various tools at Better Proposals and they have their own strengths and weaknesses. SpyFu is perhaps the most accurate tool for investing PPC. The data it pulls is always accurate and no other tool comes close. It is having some minor UX issues, but they are getting fixed over time.

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Phillip Mackie

Spyfu is so good!

I have used my fair share of paid SEO tools in my career at TopSailDigital and I have had a paid account for Spyfu. My favorite thing about Spyfu is Pay per click research and Competitor Research. I think other software does provide this feature but SpyFu really shines. Drop your competitor link into SpyFu and you can easily see the competitor’s top Pay Per Click Keywords and get an estimate of how much they are paying for the clicks. SpyFu does the completion and Pay Per Click research extremely well. My Score for Paid (Competitor Research Tool) is: ·        SpyFu – 5/5 – Does competitor research extremely well and quickly.

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Geoffrey Hoesch

SpyFu is better for paid advertising analysis

We utilize Spyfu for a lot of SEO and content strategies at Dragonfly Digital Marketing and find it better for paid advertising analysis.

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Calloway Cook

SpyFu is more valuable for paid search

Prior to launching my own venture - Illuminate Labs, I worked at one of the top SEO firms in the U.S. for four years. Here is my response: SpyFu is more valuable for paid search.

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Kim Doughty

Not much interested into this software

I've used Spyfu for SEO projects at Leadhub for very specific competitor research into historical data and we only do that for PPC.

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Stacy Caprio

Fewer crawling capabilities

After using Spyfu software for our company - TimePayment Corp., we seemed the software to be a simpler tool that has fewer crawling capabilities and doesn't give as much information as other software does.

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Jeff Romero

Great for competitor research

SpyFu is our go-to tool for competitor research at Octiv Digital. The tool’s “Kombat” feature allows us to see different pools of keywords between our clients and their competitors. SpyFu makes up where other platforms lack in competitor data. While it is great for competitor research, the only con to SpyFu is its link data. It factors in some link data, but it’s not as extensive as other platforms.

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Adam K. Stinson

Superior Platform

I've been using different SEO software on a daily basis at my organization - The Kidd Group for my competitor analysis, keyword research, competitor insights, negative backlinks built, etc. I will be sharing the experience of using Spyfu. Pros: - Spyfu can filter your top keywords and its ranking competitors - visible paid ads campaign metrics shown (Google PPC) - Adwords history(which is my favorite feature) - won't cost you that much for a basic monthly subscription ($39/month) Cons: It won't show the overall backlinks of the website plus it has limited featured aside from other software

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Aptera

SpyFu gives us enough data to analyze and create action plans

Pros: Great insight into the competition, easy to save and export keywords Cons: Not the most accurate keyword details, pulls old data

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Tomas Kolafa

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Natalia Molik

Amazing features and very helpful

SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs their organic standings, review their core keywords and even assess their keyword groups.

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Timothy Bramble

Expensive for what it is

Pros: Does exactly what it need to. Cons: Can get expensive

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