SpyFu

Pros: Competitor research is the best feature according to us in this tool.

Cons: None

Pros: Provides customizable reports we can then generate to give to clients regarding their marketing plan. Its the most accurate providing insights and the keywords suggestions are spot on.

Cons: Sometimes the info is a little much. Should be a way to get the gist of what we need without the constant in-depth explanation of what is what.

Overall Experience: A little expensive but well worth it. Takes a little getting used to in order to maximize everything it has to offer.

Pros:

Awesome tool for getting actionable data on what your competitors, or your client's competitors, are doing online. Having PPC data along with SEO data and keyword data in one app saves a ton of time doing research. The app works, the data is solid (as solid as estimated PPC ad spend can be) and the value of the app is outstanding. Very easy to monetize the monthly spend on this app.

Cons:

This really is an online tool that offers a wide spectrum of resources. My only critique would be on organic keyword rank tracking. For marketing initiatives based on the objective of growth in organic search rankings, it is beneficial to see what page your listing falls on for specific keywords. Although SpyFu offers customized keyword lists, They are not segmented by the specific Search Engine (Go ogle, Bing, Yahoo) that keyword ranking applies to, as far as I am aware. There are other tools that offer this online, but it would be nice to have this feature under the same umbrella of SpyFu tools.

Overall Experience:

My main goal is to spy on competitors keywords and backlinks, which I then use as an idea bank to create keyword possibilities for my firm. It's effective at finding other keyword opportunities I might not have thought of. I then add them to my keyword bank and eventually select the most applicable keywords for my clients. Numesko had the paid version for quite some time and am considering re-upping my subscription because I am now seeing the value of having an all-in-one SEO tool, which I would use not just for keyword generation and competitor research, but also backlink outreach and managing the entire SEO project.

Digital Novas has used this tool a couple of times and it's a very nifty tool. It's perfect to do a research and spy on your competitors keywords and check how his campaigns are doing from the past six years. The price is also good, comparing with the monthly price of other similar players in the market. The cons are that it can be a bit complicated for novice SEOs and the lack of web-wide crawling. But my overall experience was very positive and it helped me to get better results.

SpyFu allows marketers to effectively track the keywords, keyword rating, and even the purchased keywords of the chosen competitor. Beyond keywords, we at Maple Holistics can also monitor PPC and ad test research of our competitors. You can also use SpyFu as an ad-word adviser, and see the tangible difference between more expensive ad-words and their less expensive counterparts. By using the ad-words advisor, you can the most bang for your buck without blowing all your cash.

However, the software service can be a bit overwhelming and takes some adjusting to. With just a few simple user-friendly updates, SpyFu has the potential to be one of the best in the business. 

As a digital marketer with more than 6 years experience in the field, I had suggested that our digital marketing team made use of Spyfu, as a part of competitor research in my current firm for 6 months. The tool was mainly used for benchmarking our company website against other tech giants in the field of Radio frequency Identification.

Pros: 

• One of the best tool to get an overview of a competitor from a single dashboard. Very visual dashboard.

• Metric of 'ranking difficulty' is very helpful to select keywords and is an ideal alternative to Google's keyword planner tool.

• Pricing is good compared to better-known players in the market.

• No need to sign-up for the tool for trying out the functionality.

      
Cons: 

• Back-link sources are not as efficient as other competitors.

• Actual deviation on possible organic traffic to a website is far greater. Accuracy should be improved.

• PPC analysis section needs improvement. You need to manually add keywords for getting the best out of Spyfu. We have run the campaign for the keywords recognized by Spyfu but failed to display in the dashboard.

• Yet to improve in the identification of organic competitors with respect to website content rather than focusing on available ranking keywords.

Overall Experience: 

Our team at Syndicate RFID  were satisfied with the capability of Spyfu free even before proper utilization. I have utilized Spyfu from its initial stages and always praised the tool for what it is. You should be considering Spyfu if you would like to know the backlink profiles, the keywords competitors are targeting and the estimated difficulty and possible budget requirement for such implementation on the specified scale. I would like to recommend that, if you ever need a spot-on solution to get an overview, of a competitor website, look no further than Spyfu. 

A major pro in using SpyFu is its comprehensive ability to search keywords and its management tools. Metrics are some of the most detailed of any other SEO software on the market. Their PPC/CPC and paid advertising analytics are top-tier.

Team at I know SEO believes that Simplicity is at the core of SpyFu’s design, making it worth the $33.00 investment.

Keep in mind some ad metrics in the software can become complicated for novices. It also doesn’t have web crawling, a slight weakness.

Anyone in marketing, sales, or digital advertising will find this easy to use without any steep learning curves. It proves that a well-designed UI makes all the difference in how effective an SEO tool is.

Plus, if you need to watch your marketing spend, SpyFu helps you stay within budget guidelines thanks to its thorough metrics system.

Pros:

The categories of each "spying" were easy to navigate. Team at We Buy NKY Houses LOVED how we could break down the competitors into both SEO and Adwords. I thought the info on competitors' Google Adwords was especially helpful. I always had access to different keyword and link finding tools, but seeing how competitors were using Ads and what was successful helped take the research to another level. 

Cons:

I don't really have any Cons to say for this software. I've since moved on from my Internet Marketing business to full time in real estate, so I don't have the need to justify the subscription. That said, I recommend it for any Internet Marketing professional. 

Overall:

Not only did SpyFu give you the data that you wanted on both your website and your competitors, but it was more intuitive than a lot of other software programs out there. They also had down to earth and very helpful tutorials to guide you through the system. The creators thought through these very well, and you felt like you were on a journey with them as the software developed.