Moz Pro

I have been using MOZ for a long time to analyze competitors, its crawler is the strongest one among all other tools.

As MOZ Pro is an all-in-one suite of SEO tools, it has proved to be extremely helpful in keeping a track of the digital marketing campaigns. MOZ Pro is quite user-friendly and comes with educational material about everything related to SEO. It is a central monitoring tool that has helped us understand how the different pages or sections of the website are performing and which of them need some improvement. We rely on MOZ Pro for a lot of aspects such as keyword research, keywords ranking, investigating issues, etc. Moreover, if the analytics panel of MOZ Pro is connected to Google Analytics, a lot of interesting functionalities can be explored. The automated report option can be easily set up and is convenient to use. The best part about this tool is that no prior experience is required to use this tool effectively. MOZ Pro is definitely worth the investment!

Myself - Keeon Yazdani is a CMO of WE R CBD, we tried Moz and found that it offers many great features, however, the two most important features Moz offers for businesses looking to improve their SEO are the Link Explorer tool and the Keyword Explorer tool. The Link Explorer tool allows Moz users to analyze which websites their competitors' backlinks are coming from, and the quality of the backlinks based on two Moz ranking scores; Domain Authority (DA) and Page Authority (PA). If Moz shows a website that has a high DA/PA and ranks for many keywords, then the website can be categorized as authoritative.

This information is important when picking and choosing which website you'd like to reach out to for backlink opportunities. The Keyword Explorer tool is a powerful tool for on-page SEO. This tool allows Moz users to enter a keyword in the search bar, and analyze the monthly search volume for that particular keyword. Moz will also show a list of suggestions and statistics of other keywords similar to the keyword that was searched for. This information can help businesses establish a keyword strategy for the content they plan on publishing on their website. For these reasons, I suggest businesses new to SEO use Moz.

In addition, Moz offers a free 30 day trial to new users. One disadvantage is Moz doesn't always display all the backlinks a website has received. If a business heavily depends on competitor backlink research, Moz can become a frustrating SEO software to use. Moz provides businesses with all the tools and data needed to have SEO success. The free 30-day trial is a huge plus since many of the other SEO software don't offer a free trial this long.

As a Digital Marketing Specialist of Rocket Web, I am familiar with most of the SEO tools. We currently use Moz for our SEO purpose as it is more useful in the way for the double-check of keywords.

Running a digital marketing and SEO business requires the best software systems to have an efficient work flow that provides excellent results for customers. At Blue Tree AI, we are using Moz. Our experience using this software has been quite easy, Moz is very explicit with their information and tools offering great help along the way of integrating their software. Included in their “toolset” is site audits, which clearly picked places of weakness in our site, rank tracking, recorded valuable data for driving traffic, backlink analysis, to choose sites with authority, and keyword research, to narrow down and select the best option for the business. We rate Moz a 5 for their SEO software and are very happy with the changes that have been made within our company to create a consistent flow of leads and sales that have boosted our overall financial gain.

For my SEO consultancy - Matt Tutt Digital Marketing, I used Moz and realized it is a great tool for tracking local search rankings and has a variety of other nice features, making it a very creditable alternative to SEMrush. It's a pretty comprehensive piece of software that allows you to cover all areas of SEO - keyword research, rank tracking, reporting, site audits, etc.

Downsides of Moz - personally I'm not so convinced about some of the keyword search volume estimates it gives (often these seem to be quite understated) so I'd normally use another tool when it comes to keyword research.

I also find some of the reports quite tricky to setup. I also feel that their link analysis is pretty poor when compared to other software. There seems to be a lot of link data missing here.

Myself Suraj Prakash handling the site - Loggon and I will be sharing my reviews regarding Moz software:
Pros: We can use free and analyze many pages without any problem, and Free keyword tool is good
Cons: Very slow to find a backlink on the page

Moz does not have an Australian database, so the results are inaccurate. As a CEO of Australian based company - Digimark Australia I find that It is a great tool, but unusable in Australia.