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Semrush

4.5 (253 Reviews)|Write a Review|Claimed profile
United States HQFounded 2008

Deployment

Web-based

Best for

SmallMediumLargeFreelancer

Overview

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

At a glance

Software information

Industries served, licensing and the support Semrush provides.

Industries

  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • Phone
  • Support daysMondayTuesdayWednesdayThursdayFridaySaturdaySupport time10:00 to 18:00 (EST)

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training
Languages (10)
ChineseDutchEnglishFrenchItalianJapanesePortugueseSpanishTurkishVietnamese

Review analytics

What customers report

4.5
Based on 253 verified reviews
Ease of use4.6
Features & functionality4.5
Customer support4.4

What users like the most

  • A very clean, logical and user-friendly interface. The users don't heed extra hints.
  • Rich digital marketing functionality. Tools for PPC, SEO, Content marketing and many more.
  • Everyhing is okay

What users like the least

  • If you are a freelance specialist the tool may seem to expensive.
  • No cons so far. I like the software and am going to use it further
  • Learning curve

What users say

Review Analytics of Semrush

Every review is verified through Goodfirms before it's published.

4.5253 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.5
Customer support (27 reviews)4.3
Value for money (15 reviews)4.0
Integrations (15 reviews)4.0
Review Summary
Summarized from 253 verified reviews · Updated September 2026
Semrush is widely used for SEO, competitor analysis, and keyword research, with users consistently praising its comprehensive features, detailed reporting, and ability to track performance across multiple metrics. Common strengths include site audits, backlink analysis, and competitive intelligence tools, though users frequently cite pricing as a significant drawback, particularly for smaller agencies and those not requiring daily access. Interface and user experience improvements are requested by several reviewers, and some note occasional accuracy issues or limitations in data availability, such as organic traffic gaps or keyword tracking restrictions.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Semrush
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What reviewers mention most

CEO at SEO Resellers CanadaVerified Review
Posted on Aug 25, 2025

“A Complete SEO and Marketing Tool That Delivers Results”

Overall rating5.0
Ease of use4.0
Features & functionality5.0
Customer support4.0
Using Semrush has significantly streamlined our SEO and digital marketing efforts at SEO Resellers Canada
From keyword research and site audits to backlink tracking and competitor analysis, it provides everything we need under one platform. The data accuracy and insights have allowed us to create winning strategies for our clients and improve their search visibility. What makes it more effective is its reporting and tracking features, which help us present clear results to clients and strengthen trust.
Mark Griffin, Director at PortsideVerified Review
Posted on Mar 5, 2025

“Great tool for improving SEO”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
SEMrush is a game-changer for Portside. Its comprehensive tools for keyword research, site audits, and competitor analysis have help us improve both the rankings of our clients and our own. The platform is easy to use and the insights are invaluable. Highly recommend for anyone serious about SEO!
Darsh Panaich, Owner at DK Digital WorldVerified Review
Posted on Jan 29, 2025

“Semrush is Awesome”

Overall rating4.0
Ease of use4.0
Features & functionality4.0
Customer support4.0
Semrush is a comprehensive SEO tool that offers a wide range of features designed to help businesses improve their online visibility and search engine rankings
Conor Murphy, The Editor at Irish Lottery Pvt. Ltd.Verified Review
Posted on Jan 29, 2025

“The Most Reliable SEO Software Now”

Overall rating4.0
Ease of use4.0
Features & functionality4.0
Customer support4.0
I currently work at Irish Lottery. I've been doing SEO for 5 Years now. And, I've used almost all SEO software including Ahrefs, MOZ, Ubersuggest, Semrush. But, I've found that Semrush data is trustworthy among all, especially Keyword Magic Tool and Backlink Analytics.
seo mhs, Senior SEO Specialist at biogenic solutionsVerified Review
Posted on Nov 7, 2024

“Endorsement of Semrush: An All-in-One SEO Powerhouse”

Overall rating5.0
Ease of use5.0
Features & functionality4.0
Customer support5.0
At biogenic solutions, we utilize Semrush as our primary SEO software, which we have been using for approximately one year. Based on our experience with various SEO tools over the years, including Moz and Ahrefs, we find Semrush to be the most comprehensive, cost-effective, and precise option available. It has proven invaluable for conducting competitor research, performing backlink analysis, executing keyword research, and identifying site errors through the Site Audit tool.
Site Backup, it max lab at it max labVerified Review
Posted on Nov 7, 2024

“An Appropriate SEO Tool”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
SEMrush is the ideal tool for backlink research and content gap analysis, which is what we do at FAB Balance Check. I think the only thing that needs to be improved is the absence of a blank keyword search option that would allow users to experiment with other concepts. It will undoubtedly outperform all other SEO tools if it is also made available.
Bisharat Ullah Khan, Owner at Qatar Visa CheckVerified Review
Posted on Nov 7, 2024

“My website is Qatar Visa Check. I am using Semrush to improve its ranking position.”

Overall rating4.0
Ease of use4.0
Features & functionality4.0
Customer support4.0
The over all my experience with semrush remains good. I am using this software to improve my ranking in Google. If you have any website then you can get tips from this website. https://qatarvisacheck.org
Blake Blossom, Team Manager at Apex Group LtdVerified Review
Posted on May 16, 2024

“A Satisfactory Tool for SEO”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
At ID Visa Hub, we use SEMrush for backlink analysis and content gap and its a perfect tool for that. The only thing that needs improvement in my opinion is that it lacks a blank keyword searching option that let's to explore new ideas. If it'll also be available that definitely it'll beat all other SEO tools.
Muhammad Shehbaz, SEO executive at TechLobstersVerified Review
Posted on May 1, 2024

“Good for SEO”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
SEMRUSH is expensive, but overall, it's good for an SEO overview and report generation. Well, It should be linked with Google search console data for better ranking signals.
Priya ThakurVerified Review
Posted on Nov 24, 2023

“Beneficial to SEO”

Overall rating5.0
Ease of use5.0
Features & functionality4.0
Customer support4.0
My interaction with the SEMrush website is positive. For seo, I use. Everybody those face website problems that cause our rankings to fluctuate. The SEMrush website audit is like having your very own superhero and helps to fix them all.

Capabilities

Semrush features

The full feature set, grouped by module.

SEO Software

  • A/B Testing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • User Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Collaboration
  • Content Curation
  • Engagement
  • Monitoring
  • Social Analytics
  • Team Management

Web Analytics Software

  • Campaign Management
  • Dashboard
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

PPC Software

  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Reports
  • ROI Tracking

Market Research Software

  • Benchmarking
  • Data Management
  • Multi- Channel Distribution
  • Reporting/Analysis
  • Sample Management
  • Statistical Analysis
  • Survey Management

Content Management Software

  • Analytics
  • Content Publishing
  • Customizable Templates
  • Document Management
  • Scheduling
  • SEO Management

Social Media Management Software

  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Post Scheduling
  • Publishing Management
  • Reporting & Analytics
  • Social Media Monitoring

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Response Analysis
  • Keyword Ranking Tracking
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Dashboard & Data Visualization
  • Custom Report Generation

Plans

Semrush pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
7 Days
Get Free TrialVendor pricing page
Pro$139.95 / month
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
Guru$249.95 / month
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
Business$499.95 / one-time
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Media

Screenshots & video