Semrush

4.5 (253 Reviews)|Write a Review|Claimed profile
United States HQFounded 2008

Deployment

Web-based

Best for

SmallMediumLargeFreelancer

Overview

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

At a glance

Software information

Industries served, licensing and the support Semrush provides.

Industries

  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • Phone
  • Support daysMondayTuesdayWednesdayThursdayFridaySaturdaySupport time10:00 to 18:00 (EST)

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training
Languages (10)
ChineseDutchEnglishFrenchItalianJapanesePortugueseSpanishTurkishVietnamese

Review analytics

What customers report

4.5
Based on 253 verified reviews
Ease of use4.0
Features & functionality4.6
Customer support4.2
Value for money4.0
Integrations3.5

What users like the most

  • A very clean, logical and user-friendly interface. The users don't heed extra hints.
  • Rich digital marketing functionality. Tools for PPC, SEO, Content marketing and many more.
  • Everyhing is okay

What users like the least

  • If you are a freelance specialist the tool may seem to expensive.
  • No cons so far. I like the software and am going to use it further
  • Learning curve

What users say

Review Analytics of Semrush

Every review is verified through Goodfirms before it's published.

4.5253 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.5
Customer support (27 reviews)4.3
Value for money (15 reviews)4.0
Integrations (15 reviews)4.0
Review Summary
Summarized from 253 verified reviews · Updated September 2026
Semrush is widely used for SEO, competitor analysis, and keyword research, with users consistently praising its comprehensive features, detailed reporting, and ability to track performance across multiple metrics. Common strengths include site audits, backlink analysis, and competitive intelligence tools, though users frequently cite pricing as a significant drawback, particularly for smaller agencies and those not requiring daily access. Interface and user experience improvements are requested by several reviewers, and some note occasional accuracy issues or limitations in data availability, such as organic traffic gaps or keyword tracking restrictions.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Semrush
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What reviewers mention most

Sheikh Faisal, Search Engine Optimization Specialist at Emirates ID OfficialVerified Review
Posted on Nov 24, 2023

“Topnotch Tool for SEO”

Overall rating5.0
Ease of use5.0
Features & functionality4.0
Customer support5.0
At Emirates ID Official, we use Semrush for our main SEO software and have been using it for about a year. In terms of pros and cons, we've used several SEO software over the years, including Moz and Ahrefs, and Semrush is by far the most in-depth, cost-effective, and accurate one we've ever used. It's been extremely helpful for competitor research, backlink analysis, keyword research, and identifying site errors using the Site Audit tool.
Mansor Kal, DIGITAL PUBLISHER hos TheTechCompass at The TECH CompassVerified Review
Posted on Nov 3, 2023

“out experience at TheTechCompass”

Overall rating5.0
Ease of use4.0
Features & functionality4.0
Customer support5.0
Here at TheTechCompass, we’ve been using SEMrush, and we've got some thoughts to share! SEMrush is like a swiss army knife for digital marketing. Whether it’s SEO, running ads, creating content, or rocking social media, SEMrush has something for everyone.

We love how we can make SEMrush our own. It lets us pick what we want to see on our dashboard and in our reports. It’s like having a custom-made tool just for us! This is super handy because it means we’re not wasting time on stuff we don’t need.
Chris MedleyVerified Review
Posted on Oct 11, 2023

“Excellent SEO manager for all your on and off page work”

Overall rating4.0
Ease of use4.0
Features & functionality5.0
Customer support4.0
Value for money3.0
Integrations4.0
Well, we have been using chrome extensions for the optimization from a long time and when we came across this tool, we initially thought about its success and features, but eventually it worked well.
Toby Dao, Marketing Specialist at TigrenVerified Review
Posted on Jan 27, 2023

“SEMRush has a super user-friendly interface that makes it easy to access and understand the data it provides”

Overall rating3.0
Ease of use3.0
Features & functionality5.0
Customer support3.0
Value for money5.0
Integrations1.0

We Tigren have been using SEMRush almost every day for years ever since the first day of our SEO campaign. It is our favorite SEO software. It's a great tool that provides a wide range of data and insights, including information on organic search, paid search, display advertising, and more. There are not many things to complain about SEMRush as it's one of the best SEO tools on the market. There's a potential downside which is its data limitation, which means the data is not always going to be 100% accurate all the time. Also, it can take some time to learn how to use all of the features and tools offered by SEMrush, which may be a barrier for new team members.

Rajan Ad, SEO Specialist at DbdPostVerified Review
Posted on Jan 25, 2023

“Semrush is easy to navigate, making it accessible for users of all skill levels”

Overall rating4.0
Ease of use4.0
Features & functionality4.0
Customer support4.0
Value for money3.0
Integrations4.0

We DbdPost mostly use Semrush. Semrush offers a wide range of features that can be useful for various aspects of digital marketing, including SEO, PPC, content marketing, and social media. You can customize your dashboard and reports to fit your specific needs. Semrush is known for providing reliable and accurate data. Semrush is a popular all-in-one digital marketing tool that offers a range of features, including keyword research, competitor analysis, and site audit tools.

Katie Stone, SEO Specialist at LeadhubVerified Review
Posted on Jan 25, 2023

“Semrush is the most in-depth and accurate one we've ever used”

Overall rating4.0
Ease of use4.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations4.0

At Leadhub, we use Semrush for our main SEO software and have been using it for about a year and a half. In terms of pros and cons, we've used several SEO software over the years, including Moz and Ahrefs, and Semrush is by far the most in-depth and accurate one we've ever used. It's been extremely helpful for competitor research, keyword research, and identifying site errors using the Site Audit tool. The biggest con to Semrush is the cost. There are a ton of add-ons that they make you pay extra for, which can add up quickly.

Katarina Betterton, SEO Specialist and Special Projects Co-ordinator at Lighting Media PartnersVerified Review
Posted on Jan 24, 2023

“SEMRush has been great for us when it comes to research, analysis, and strategic decision-making”

Overall rating5.0
Ease of use4.0
Features & functionality5.0
Customer support5.0
Value for money5.0
Integrations3.0

We Lighting Media Partners have used SEMRush religiously for years, across three jobs and three different SEO roles. I've found it to be a single source of truth often, the company consistently updates and innovates the tools in the suite, and it offers great value for its price in the long run. We've used this tool since I started at the company in 2020. It was the first tool I requested to be added to our suite of software. I and my team use SEMRush weekly; almost daily. Our work tends to ebb and flow between the client and internal marketing, so on weeks that we have time to dedicate to internal marketing, we're in SEMRush half the day for research, analysis, and strategic decision-making.

Gareth Waters, Co-director at Alliance Marketing Agency Ltd.Verified Review
Posted on Jan 24, 2023

“SemRush helps us to improve the search engine rankings of our clients”

Overall rating4.0
Ease of use3.0
Features & functionality4.0
Customer support4.0
Value for money4.0
Integrations4.0

We Alliance Marketing Agency Ltd. use SemRush SEO software within our marketing agency to improve the search engine rankings of our clients for keywords and phrases that are most applicable to the services or products they provide, and the location they are in. We've been using the software for over 12 months and it is used on a daily basis to help us track the positions of our clients on Google, along with any opportunities for new keywords they could start ranking for.

Joe Karasin, Chief Marketing Officer at CircleIt Inc.Verified Review
Posted on Jan 23, 2023

“SEMRush provides much more accurate data by comparing keywords and domains”

Overall rating4.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations4.0

Our company CircleIt Inc. uses SEMRush. The company has been using it for 2 years, but I have been using it for over 4, and it is used daily. The major pros of SEMRush are more accurate data than their major competitors, multiple features, and ease of use. The only real con for SEMRush is the price.

Irene Graham, Co-founder at SpylixVerified Review
Posted on Jan 23, 2023

“Ahrefs has the largest and quickest index of commercial websites on the web”

Overall rating4.0
Ease of use4.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations4.0

We Spylix use Ahrefs. We have been using this for the last 6 months. We use it more than twice a week. Provides support for users, including documentation, no-cost tutorials, and experts in the field. It has tools with advanced filtering capabilities for advanced users. There is no need for improvement in the API integration of any desktop or mobile apps.

Capabilities

Semrush features

The full feature set, grouped by module.

SEO Software

  • A/B Testing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • User Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Collaboration
  • Content Curation
  • Engagement
  • Monitoring
  • Social Analytics
  • Team Management

Web Analytics Software

  • Campaign Management
  • Dashboard
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

PPC Software

  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Reports
  • ROI Tracking

Market Research Software

  • Benchmarking
  • Data Management
  • Multi- Channel Distribution
  • Reporting/Analysis
  • Sample Management
  • Statistical Analysis
  • Survey Management

Content Management Software

  • Analytics
  • Content Publishing
  • Customizable Templates
  • Document Management
  • Scheduling
  • SEO Management

Social Media Management Software

  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Post Scheduling
  • Publishing Management
  • Reporting & Analytics
  • Social Media Monitoring

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Response Analysis
  • Keyword Ranking Tracking
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Dashboard & Data Visualization
  • Custom Report Generation

Plans

Semrush pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
7 Days
Pro$139.95 / month
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
Guru$249.95 / month
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
Business$499.95 / one-time
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Media

Screenshots & video