Semrush

4.5 (253 Reviews)|Write a Review|Claimed profile
United States HQFounded 2008

Deployment

Web-based

Best for

SmallMediumLargeFreelancer

Overview

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

At a glance

Software information

Industries served, licensing and the support Semrush provides.

Industries

  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • Phone
  • Support daysMondayTuesdayWednesdayThursdayFridaySaturdaySupport time10:00 to 18:00 (EST)

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training
Languages (10)
ChineseDutchEnglishFrenchItalianJapanesePortugueseSpanishTurkishVietnamese

Review analytics

What customers report

4.5
Based on 253 verified reviews
Ease of use4.4
Features & functionality4.6
Customer support4.4
Value for money4.1
Integrations4.6

What users like the most

  • A very clean, logical and user-friendly interface. The users don't heed extra hints.
  • Rich digital marketing functionality. Tools for PPC, SEO, Content marketing and many more.
  • Everyhing is okay

What users like the least

  • If you are a freelance specialist the tool may seem to expensive.
  • No cons so far. I like the software and am going to use it further
  • Learning curve

What users say

Review Analytics of Semrush

Every review is verified through Goodfirms before it's published.

4.5253 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.5
Customer support (27 reviews)4.3
Value for money (15 reviews)4.0
Integrations (15 reviews)4.0
Review Summary
Summarized from 253 verified reviews · Updated September 2026
Semrush is widely used for SEO, competitor analysis, and keyword research, with users consistently praising its comprehensive features, detailed reporting, and ability to track performance across multiple metrics. Common strengths include site audits, backlink analysis, and competitive intelligence tools, though users frequently cite pricing as a significant drawback, particularly for smaller agencies and those not requiring daily access. Interface and user experience improvements are requested by several reviewers, and some note occasional accuracy issues or limitations in data availability, such as organic traffic gaps or keyword tracking restrictions.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Semrush
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What reviewers mention most

Tyler Seeger, Managing Director at Retirement BeingVerified Review
Posted on Jan 23, 2023

“SEMRush makes it simple to analyze where you are and where you might improve in the rankings”

Overall rating4.0
Ease of use4.0
Features & functionality4.0
Customer support4.0
Value for money4.0
Integrations4.0

We Retirement Being use SEMRush. In the world of SEO, marketing tools like SEMRush are often regarded as the best of the best. The Domain Vs. Domain analysis is a widely used component of this SEO software since it provides a straightforward way to assess how your site stacks up against your rivals. Also, their analytical reports may be generated by comparing keywords and domains, providing insight into search data, traffic, and even the performance of your website's rivals. Lastly, and one of my favorites, the On-Page SEO Checker is a handy tool for keeping tabs on your rankings and discovering advice on enhancing your site's functionality.

Hitesh Patel, CEO at Resposition GroupVerified Review
Posted on Jan 23, 2023

“SEMrush is easy to use and has a logical layout which is easy to understand”

Overall rating4.0
Ease of use4.0
Features & functionality4.0
Customer support4.0
Value for money3.0
Integrations4.0

Our company Resposition Group has been in the SEO business for over 15 years. To achieve accurate results, we have tried a variety of software programs. SEMrush SEO tool has been a part of our SEO services for many years. We have been using the software for about 7 years. We use the software to keep track of client information on a daily basis.

Rakshit Panchal, SEO Specialist at Sydney Digital AgencyVerified Review
Posted on Jan 20, 2023

“SEMRush is very easy to access and provides detailed reports”

Overall rating4.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations4.0

We Sydney Digital Agency use SEMRush. It is easy to access once you gain good command over the tool. It has a detailed report of backlinks, referring domains, organic keywords, and organic traffic. We have been using this software for 3 and a half years now. We use this software twice a week. Sometimes, it lags data compared to other tools like Ahrefs.

Sayem Ibn Kashem, SEO Expert at FacileWayVerified Review
Posted on Jan 20, 2023

“Semrush is a popular SEO tool that helps users improve their website's search engine rankings”

Overall rating4.0
Ease of use4.0
Features & functionality4.0
Customer support5.0
Value for money4.0
Integrations5.0

We FacileWay Semrush. It offers a range of features including keyword research, site audit, backlink analysis, and more. It also provides analytics for paid search and displays advertising. Many users find it to be a comprehensive and easy-to-use tool for improving their SEO efforts. Semrush offers a wide range of tools for SEO, PPC, and content marketing, making it a one-stop shop for many digital marketers. Many users find the interface to be intuitive and easy to navigate. Semrush provides detailed and actionable data to help users understand their performance and identify areas for improvement. Integration with other tools: Semrush integrates with other popular marketing tools, making it easy to incorporate into existing workflows. Semrush can be expensive for some users, particularly small businesses or individuals on a tight budget. The free version of Semrush is limited in terms of features and the amount of data it provides.

Sean Stevens, Director at Immerse EducationVerified Review
Posted on Jan 19, 2023

“SEMRush is a powerful tool for managing SEO and help you stack up against those of your competitors”

Overall rating4.0
Ease of use4.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations5.0

We Immerse Education use SEMRush. It can give you detailed reports on keyword analysis and summaries of your different domains. If you want more organic traffic, it will show you how to optimize your content for that purpose. Utilizing SEMRush, you can examine how your SEO KPIs stack up against those of your competitors. You can figure out how well your SEO strategies are working by comparing your sites' SERP (search engine results page) rankings, and traffic statistics to find out which search terms people use most to find your competitors' sites, and backlinks. With the aid of the feature dubbed traffic source comparison, you may examine the digital marketing methods of multiple rivals all at once. Over time, SEMRush has expanded to include tools for agencies, a white-glove split-testing service (SplitSignal) for PR agencies, a traffic-building tool, and a marketplace where you can hire writers to create content.

Ekaterina SukhovaVerified Review
Posted on Oct 31, 2022

“A great tool that helps in creating valuable and relevanmt content”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
Value for money5.0
Integrations5.0
I use the tool for searching and validating relevant keywords for various types of content that help promote the company I'm working for, its products and services.
Jenny ArtVerified Review
Posted on Apr 18, 2022

“Great all-in-one SEO and PPC tool for a digital marketing specialist”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
Value for money5.0
Integrations5.0
I work as a SEO/PPC specialist and Semrush really helps me to do my job better. I have experience using several similar tools but Semrush is my favourite. It has very rich functionality, I mean it contains a lot of well-designed tools for allmost all branches of digital marketing.
Matthew BrownVerified Review
Posted on Nov 18, 2021

“Good job SEMRush”

Overall rating4.0
A good tool to enhance your keywords logic along with full control over statistics, though you must be a paid subscriber for it.
Paul MyersVerified Review
Posted on Nov 18, 2021

“Our go-to tool”

Overall rating5.0
One of the best peices of SEO software on the market, at velstar.co.uk its our daily go-to tool.
Joshua GeakeVerified Review
Posted on Nov 17, 2021

“Great tools for a good price”

Overall rating5.0
SEMRush is a good tool for keyword research and on-going tracking. I don't use all the tools (they simply offer too many) but those that I do use work well and my business has improved its rankings as a result.

Joshua Geake, Ninja Alliance Ltd.

Capabilities

Semrush features

The full feature set, grouped by module.

SEO Software

  • A/B Testing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • User Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Collaboration
  • Content Curation
  • Engagement
  • Monitoring
  • Social Analytics
  • Team Management

Web Analytics Software

  • Campaign Management
  • Dashboard
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

PPC Software

  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Reports
  • ROI Tracking

Market Research Software

  • Benchmarking
  • Data Management
  • Multi- Channel Distribution
  • Reporting/Analysis
  • Sample Management
  • Statistical Analysis
  • Survey Management

Content Management Software

  • Analytics
  • Content Publishing
  • Customizable Templates
  • Document Management
  • Scheduling
  • SEO Management

Social Media Management Software

  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Post Scheduling
  • Publishing Management
  • Reporting & Analytics
  • Social Media Monitoring

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Response Analysis
  • Keyword Ranking Tracking
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Dashboard & Data Visualization
  • Custom Report Generation

Plans

Semrush pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
7 Days
Pro$139.95 / month
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
Guru$249.95 / month
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
Business$499.95 / one-time
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Media

Screenshots & video