Semrush

4.5 (253 Reviews)|Write a Review|Claimed profile
United States HQFounded 2008

Deployment

Web-based

Best for

SmallMediumLargeFreelancer

Overview

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

At a glance

Software information

Industries served, licensing and the support Semrush provides.

Industries

  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • Phone
  • Support daysMondayTuesdayWednesdayThursdayFridaySaturdaySupport time10:00 to 18:00 (EST)

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training
Languages (10)
ChineseDutchEnglishFrenchItalianJapanesePortugueseSpanishTurkishVietnamese

Review analytics

What customers report

4.5
Based on 253 verified reviews

What users like the most

  • A very clean, logical and user-friendly interface. The users don't heed extra hints.
  • Rich digital marketing functionality. Tools for PPC, SEO, Content marketing and many more.
  • Everyhing is okay

What users like the least

  • If you are a freelance specialist the tool may seem to expensive.
  • No cons so far. I like the software and am going to use it further
  • Learning curve

What users say

Review Analytics of Semrush

Every review is verified through Goodfirms before it's published.

4.5253 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.5
Customer support (27 reviews)4.3
Value for money (15 reviews)4.0
Integrations (15 reviews)4.0
Review Summary
Summarized from 253 verified reviews · Updated September 2026
Semrush is widely used for SEO, competitor analysis, and keyword research, with users consistently praising its comprehensive features, detailed reporting, and ability to track performance across multiple metrics. Common strengths include site audits, backlink analysis, and competitive intelligence tools, though users frequently cite pricing as a significant drawback, particularly for smaller agencies and those not requiring daily access. Interface and user experience improvements are requested by several reviewers, and some note occasional accuracy issues or limitations in data availability, such as organic traffic gaps or keyword tracking restrictions.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Semrush
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What reviewers mention most

Adrian RoweVerified Review
Posted on Jun 3, 2021

“We have just upgraded from Pro to Business”

Overall rating5.0
We have been using the Pro version for almost two years, and have found the platform keeps getting better. We have just conducted a full review of our SEO tools, and concluded that SEMRush was easily the best value for our needs, but we needed extra functionality, so we stepped straight up to the Business version.
Evans HouseVerified Review
Posted on Jun 2, 2021

“An Amazing Tool for SEO”

Overall rating5.0
The most impressive thing about SEMrush is how many different, high quality functions are included. If I had to pick just one SEO tool it would be an easy choice. The toolset keeps getting better too. I just saw they did a major update to their keyword difficulty estimator, which I can't wait to further check out. Overall, it's a great product with excellent support.
SPKVerified Review
Posted on Jun 2, 2021

“Very useful tool”

Overall rating5.0
Been using for over an year and have never been disappointed.
SonaliVerified Review
Posted on May 28, 2021

“One-stop-shop SEO Tool”

Overall rating5.0
Absolutely love it !! My clients are happy get detailed reports !
Venus20Verified Review
Posted on May 27, 2021

“My favourite SEO tool which I use everyday”

Overall rating5.0
Useful and reliable data that are extremely useful for SEO!
Pierce Club1HotelsVerified Review
Posted on May 26, 2021

“Amazing Info”

Overall rating5.0
I love how easy they make it to find important information. I has helped our SEO tremendously.
Ruslan SmirnovVerified Review
Posted on May 26, 2021

“I am using Semrush tools every day”

Overall rating4.0
Compare Semrush to other services I find tools very valueble
Michelle FlowersVerified Review
Posted on May 26, 2021

“SEMrush the all in one Saas for Seo”

Overall rating5.0
SEMrush is one of the key foundational tools of our business. It has allowed us to successfully plan our digital marketing plans and to monitor the outcome of our efforts with ease. When new items are introduced the user's manual gives detailed instructions as well as answering the important why question.
Blogs and webinars give up-to-date live instructions and best practices from industry professionals.
Without SEMrush we would feel lost with our SEO and SEM projects.
Kevin CortinovisVerified Review
Posted on May 26, 2021

“Best tool there is”

Overall rating5.0
it's a great tool to use if you're an SEO Expert.
Simon HoldenVerified Review
Posted on May 26, 2021

“Best SEO Reporting Service”

Overall rating5.0
Been using SEMRUSH for years now, i love every aspect of the tools available, price is little high but it helps me retain my clients

Capabilities

Semrush features

The full feature set, grouped by module.

SEO Software

  • A/B Testing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • User Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Collaboration
  • Content Curation
  • Engagement
  • Monitoring
  • Social Analytics
  • Team Management

Web Analytics Software

  • Campaign Management
  • Dashboard
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

PPC Software

  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Reports
  • ROI Tracking

Market Research Software

  • Benchmarking
  • Data Management
  • Multi- Channel Distribution
  • Reporting/Analysis
  • Sample Management
  • Statistical Analysis
  • Survey Management

Content Management Software

  • Analytics
  • Content Publishing
  • Customizable Templates
  • Document Management
  • Scheduling
  • SEO Management

Social Media Management Software

  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Post Scheduling
  • Publishing Management
  • Reporting & Analytics
  • Social Media Monitoring

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Response Analysis
  • Keyword Ranking Tracking
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Dashboard & Data Visualization
  • Custom Report Generation

Plans

Semrush pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
7 Days
Pro$139.95 / month
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
Guru$249.95 / month
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
Business$499.95 / one-time
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Media

Screenshots & video