Semrush

Love SEM rush. When sizing up the competition or making sense of what has happened post algo update, this is one of the best tools to have in your arsenal. 10/10 recommend.

Semrush has become our go-to platform to plan the next steps for bringing our SEO clients success. The visibility is amazing and their in-depth auditing tools allow us to identify exactly what needs to be done. I highly recommend this tool.

I've used many SEO tools to get the best results for my clients and SEM rush is stacks above the competition. It's simple to use and makes SEO much easier. I would highly recommend this to agencies and companies looking to take SEO seriously

I've been using Semrush for a while now and it has been incredibly useful.

SEMRush provides me with key insight to make improvements to my websites.

I can use the keyword tools to research opportunities and make new ground online but also fixed and optmize my website to ensure that everything is in order and setup to attract our ideal customers.

We have been using SEMrush as an SEO software for almost 4 years now. As a company, we have grown tremendously by using SEMrush YOY, however, the new tools such as social media poster, directory listing(s) and marketplace are making a substantial impact and helpful in our daily digital chores. Professionally, one cannot go wrong with getting certified with SEMrush academy - all in all, in today's competitive digital market, if you're not using SEMrush - then you're losing big time!

Overall the best SEO tool to use in my opinion. From domain overview, keyword research, content development, and so many more great tools to use. I love being able to find new featured snippet opportunities with the tool as well.

Our agency uses SEMrush for keyword research, position tracking, site health audits, link building, etc. The only reason SEMrush doesn't get 5 stars, is because the data can be inaccurate, but all of these tools can be. You have to take some results, like organic traffic and paid traffic data from competitor websites, with a pinch of salt.

I've used SEMrush for 5 years or so and find it invaluable.

SEMrush, for me, is one solution that handles everything - projects are easy to keep track of. Onpage factors and competitor analysis are very indepth on SEMrush - you can get a good overall picture of competitors. I think the competitor analysis is second to none.

I find the position tracking in SEMrush to be very reliable, and the Keyword Magic tool is very useful when identifying keywords.

In terms of pros and cons, I'd say:

+ Best for competitor research
+ I think best 'all-in-one'
+ Projects work well - you get a good overall picture of how a site is performing
+ Good analysis for technical SEO
+ Excellent keyword position tracking

- Pricing - expensive to add users, projects, keywords - 5000 keywords is not a lot when going in-depth!
- Sometimes traffic report inaccurate - tends to under-report estimated monthly traffic

Overall, I love SEMrush, and couldn't do my job without it.

Stephen Shone
Sycamore Digital

I have been using Semrush as the backbone of my SEO services for 4 years now.
The product continues to evolve and innovate, bringing in new functionality and analytics tools that cover a very broad spectrum of needs for SEO and digital (content) marketing. Having a central location to monitor, manage and report on digital activities is a huge advantage in the often chaotic world of the digital marketing tech stack.
The basics:
- does a great job of keyword research, building lists of potential keywords, and managing performance on the website post implementation. Good list management tools to keep track of different keyword/topic projects
- a huge international database of keyword data that can be sorted by country and device
- integration to Google Analytics and Search Console, with API integration to Google Data Studio for custom reporting
- great Technical SEO crawl tools and diagnostic with detailed explanations of issues and how to fix them. Drill down reporting and export to Trello boards makes SEO project management a breeze
- good backlink audit tools with graphical reporting on the different reputational factors that matter with backlinks. Easily manage, classify and even remove (disavow) from a single interface
- customized reporting allows you to automate detailed reporting
- content writing tool to optimize content with SEO validation tools and recommendations for better SEO content
- reputation tracking for online brand references and reporting
- social media management tools to track, report on, and publish to your social media accounts

While no single tool does it all, Semrush does an excellent job in delivering the majority of functions that you need to manage SEO.