Semrush

4.5 (253 Reviews)|Write a Review|Claimed profile
United States HQFounded 2008

Deployment

Web-based

Best for

SmallMediumLargeFreelancer

Overview

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

At a glance

Software information

Industries served, licensing and the support Semrush provides.

Industries

  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • Phone
  • Support daysMondayTuesdayWednesdayThursdayFridaySaturdaySupport time10:00 to 18:00 (EST)

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training
Languages (10)
ChineseDutchEnglishFrenchItalianJapanesePortugueseSpanishTurkishVietnamese

Review analytics

What customers report

4.5
Based on 253 verified reviews

What users like the most

  • A very clean, logical and user-friendly interface. The users don't heed extra hints.
  • Rich digital marketing functionality. Tools for PPC, SEO, Content marketing and many more.
  • Everyhing is okay

What users like the least

  • If you are a freelance specialist the tool may seem to expensive.
  • No cons so far. I like the software and am going to use it further
  • Learning curve

What users say

Review Analytics of Semrush

Every review is verified through Goodfirms before it's published.

4.5253 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.5
Customer support (27 reviews)4.3
Value for money (15 reviews)4.0
Integrations (15 reviews)4.0
Review Summary
Summarized from 253 verified reviews · Updated September 2026
Semrush is widely used for SEO, competitor analysis, and keyword research, with users consistently praising its comprehensive features, detailed reporting, and ability to track performance across multiple metrics. Common strengths include site audits, backlink analysis, and competitive intelligence tools, though users frequently cite pricing as a significant drawback, particularly for smaller agencies and those not requiring daily access. Interface and user experience improvements are requested by several reviewers, and some note occasional accuracy issues or limitations in data availability, such as organic traffic gaps or keyword tracking restrictions.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Semrush
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What reviewers mention most

Justina BurkauskieneVerified Review
Posted on May 5, 2021

“Fantastic Tool for beginners and experts alike”

Overall rating5.0
We have been using SEMrush internally for years now, and it is one of the best and most comprehensive SEO tools on the market. It helps to keep track of all of the clients and easily offer them additional services.
Matt NealeVerified Review
Posted on May 5, 2021

“Great tool for getting seen online”

Overall rating5.0
We have been using SEMrush for just over a year now and our traffic to the Hygienic Concepts website is increasing each month. I would highly recommend SEMrush for its simplicity and guidance when using the tool.
Tiffany PayneVerified Review
Posted on May 5, 2021

“Has all the features you need for SEO - and they keep adding more!”

Overall rating5.0
I use SEMrush for SEO, and our agency also make use of the content, PPC and social tools.

It's easy to use, powerful, has great visuals for sharing data with clients, and provides brilliant insights for technical, on page and off page SEO. It's easily my favourite SEO tool!
David CurtisVerified Review
Posted on May 5, 2021

“Reliable and Valuable”

Overall rating5.0
I have been fortunate enough to use SEM Rush for almost a decade at my company. What I have found is a very high quality service that expands and grows with each passing year. Most recently, we have seen growth in their sales team and human support. Great job, keep it going.
Jeanna Van RensselarVerified Review
Posted on May 5, 2021

“A Rare Combination of Relevant, Robust Analytics and Ease of Use”

Overall rating5.0
I have been using SEM Rush for about a year. There was a learning curve in the beginning, but the SEM Rush support staff was with me every step of the way--I love that you can call and talk to a person. Once everything was set up (for multiple clients) and I automated reports, it's been pretty much on autopilot. The data I get from SEM Rush is verifiable (I do check from time to time) and really useful on a number of fronts. My clients love the Domain Comparison analytics in particular and I love all of the key term analytics--they allow me to take a deep dive with very little effort. I've also been impressed at how SEM Rush continues to evolve--they are constantly enhancing existing capabilities and coming up with new ones. I could go on and on. I would say that the best testament to SEM Rush is that during this whole COVID situation, I haven't lost a single client--I really believe SEM Rush is a big part of the reason why.
Jay ArsenaultVerified Review
Posted on May 5, 2021

“Best All-Around SEO Tool On the Market”

Overall rating5.0
SEMrush really is the best tool available for SEOs. I've gotten a dozen different demos from competing tools, and ultimately, none can offer the breadth of features that SEMrush can. The tool isn't perfect, I don't think perfection is possible in this industry, but it's pretty darn close, and helps us get the job done with minimal headaches.

In terms of short comings, The database is mostly english. There's some data for other languages available, but we more often than not have to make concessions with French keyword research.

I would strongly recommend SEMrush for anyone looking for a one-stop-shop solution for their SEO needs.
Anna RicioppoVerified Review
Posted on May 5, 2021

“Incredible collection of tools”

Overall rating5.0
We'd been using different tools for site audits, keyword research, social media posting and analysis and have moved everything over to SEM Rush. Moving everything over to SEM Rush has streamlined our workflows which is a big win for a small team. However, the content marketing tools are worth the subscription fee on their own. If there's ONE thing I'd love to see is Local SEO listing tool made available to Canadian companies - we have 12 locations so this would be invaluable to us.
Paul DelaneyVerified Review
Posted on May 5, 2021

“The king of tools”

Overall rating5.0
SEMRush is brilliant, there's not much more to it. I use it every day and on every project I work on, I don't think I have used any other tools that I can say the same thing about.
Ronald RobbinsVerified Review
Posted on May 5, 2021

“Essential data at the click of a button”

Overall rating5.0
As the Founder & CEO of Clicta Digital Agency, SEMrush is one of my go-to tools for measuring campaign progress for all of my clients. It provides unparalleled information and essential tools at the click of a button. The only downside would be the limitation on data depending on the pricing model you go with. Of all the tools my team and I utilize, SEMrush tends to be on the pricier side of things.
Harrison LuomaVerified Review
Posted on May 5, 2021

“A great toolset!”

Overall rating5.0
I've been using SEMRush as an SEO tool for several years now. Their tools have evolved with the SEO market and I routinely see new features being released. I love their automated reporting tools, they are easy to set up and provide great data to our clients. - Harrison Luoma, Marketing Manager @ DG Studio.

Capabilities

Semrush features

The full feature set, grouped by module.

SEO Software

  • A/B Testing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • User Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Collaboration
  • Content Curation
  • Engagement
  • Monitoring
  • Social Analytics
  • Team Management

Web Analytics Software

  • Campaign Management
  • Dashboard
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

PPC Software

  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Reports
  • ROI Tracking

Market Research Software

  • Benchmarking
  • Data Management
  • Multi- Channel Distribution
  • Reporting/Analysis
  • Sample Management
  • Statistical Analysis
  • Survey Management

Content Management Software

  • Analytics
  • Content Publishing
  • Customizable Templates
  • Document Management
  • Scheduling
  • SEO Management

Social Media Management Software

  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Post Scheduling
  • Publishing Management
  • Reporting & Analytics
  • Social Media Monitoring

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Response Analysis
  • Keyword Ranking Tracking
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Dashboard & Data Visualization
  • Custom Report Generation

Plans

Semrush pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
7 Days
Pro$139.95 / month
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
Guru$249.95 / month
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
Business$499.95 / one-time
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Media

Screenshots & video