Semrush

4.5 (253 Reviews)|Write a Review|Claimed profile
United States HQFounded 2008

Deployment

Web-based

Best for

SmallMediumLargeFreelancer

Overview

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

At a glance

Software information

Industries served, licensing and the support Semrush provides.

Industries

  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • Phone
  • Support daysMondayTuesdayWednesdayThursdayFridaySaturdaySupport time10:00 to 18:00 (EST)

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training
Languages (10)
ChineseDutchEnglishFrenchItalianJapanesePortugueseSpanishTurkishVietnamese

Review analytics

What customers report

4.5
Based on 253 verified reviews

What users like the most

  • A very clean, logical and user-friendly interface. The users don't heed extra hints.
  • Rich digital marketing functionality. Tools for PPC, SEO, Content marketing and many more.
  • Everyhing is okay

What users like the least

  • If you are a freelance specialist the tool may seem to expensive.
  • No cons so far. I like the software and am going to use it further
  • Learning curve

What users say

Review Analytics of Semrush

Every review is verified through Goodfirms before it's published.

4.5253 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.5
Customer support (27 reviews)4.3
Value for money (15 reviews)4.0
Integrations (15 reviews)4.0
Review Summary
Summarized from 253 verified reviews · Updated September 2026
Semrush is widely used for SEO, competitor analysis, and keyword research, with users consistently praising its comprehensive features, detailed reporting, and ability to track performance across multiple metrics. Common strengths include site audits, backlink analysis, and competitive intelligence tools, though users frequently cite pricing as a significant drawback, particularly for smaller agencies and those not requiring daily access. Interface and user experience improvements are requested by several reviewers, and some note occasional accuracy issues or limitations in data availability, such as organic traffic gaps or keyword tracking restrictions.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Semrush
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What reviewers mention most

Brad BarbeauVerified Review
Posted on May 5, 2021

“A very powerful set of tools getting more powerful every day!”

Overall rating5.0
We have been using Semrush for a couple of years, and besides that I find it to be a very powerful set of tools to support the development and implementation of digital marketing campaigns, they keep adding new tools and capabilities. It is very nearly our "one stop shop" for analytic tools for websites, SEO, and social media.
Michael WormaldVerified Review
Posted on May 5, 2021

“Finally a roadmap to SEO I can understand”

Overall rating5.0
SEMrush is 100% worth the cost if you're looking to grow your SEO presence with content marketing. It gives you clear direction and an understanding of keywords and how they impact your business.
Jules AmannVerified Review
Posted on May 5, 2021

“Amazing insights & tracking for projects”

Overall rating5.0
I absolutely love using SEMrush for content ideation, monitoring competition, and keeping my companies website technically correct. I also like how they are constantly releasing beta and new features. This tool is worth while for helping me accomplish my goals & helping my companies digital presence succeed.
Cyndy HunterVerified Review
Posted on May 5, 2021

“More than a tool... a treasure trove of data”

Overall rating5.0
We use SEMRush at our agency on a daily basis. From keyword analysis to content generation ideas, everything is in one place - usable by a beginner, but deep enough for an expert.
Anna FosterVerified Review
Posted on May 5, 2021

“An essential tool for your online business”

Overall rating5.0
SEMrush has been instrumental in helping us to identify various website issues and providing a valuable insight regarding SEO aspects. I can recommend SEMrush to anyone looking to reach the next level of their online presence. This tool is robust and it eliminated the need to use several other services we've been using while being able to receive the same (or better) quality reports.
Gwendolyn KestrelVerified Review
Posted on May 5, 2021

“One of the best SEO Tools”

Overall rating5.0
I'm Gwendolyn Kestrel, the SEO Specialist for Snap! Raise. We're able to see our website's overall health, track specific keywords, develop projects for both branded and non-branded terms. SEMRush's data is reliable. Honestly, it's not the easiest of programs to jump in and start using, but they do have good help features to aid with the learning curve.
Adam KingstonVerified Review
Posted on May 5, 2021

“Overall, an excellent tool”

Overall rating5.0
We've been using SEMrush for a couple years now and overall we've had a very positive experience - the position tracking functionality has proven extremely useful, the database seems to be more comprehensive than we got started and the competitive research tools are better than others I've used. The UI has also been improved significantly although things are still sometimes organised a little strangely.

My only real complaint is that backlink analytics are a little lacklustre compared to other options and that's meant us retaining an account with a competing product, which is a shame given the cost of running multiple tools. SEMrush did however respond to some of our feedback by adding functionality that we missed.
Thomas ShaplandVerified Review
Posted on May 5, 2021

“Very informative tool for my business”

Overall rating5.0
Have been a user ofr many years and very happy with the product and features.
Gavin WieskeVerified Review
Posted on May 5, 2021

“Great SEO Tool!”

Overall rating5.0
SEMRush is easy to use and makes it easier to see how you are performing from and SEO perpective.
Ady Matheson BruceVerified Review
Posted on May 5, 2021

“My go to”

Overall rating4.0
Whenever I am asked about a new project I start up SEMrush. Within a couple of minutes I have more data about the new potential client and the space in which they operate.

Capabilities

Semrush features

The full feature set, grouped by module.

SEO Software

  • A/B Testing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • User Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Collaboration
  • Content Curation
  • Engagement
  • Monitoring
  • Social Analytics
  • Team Management

Web Analytics Software

  • Campaign Management
  • Dashboard
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

PPC Software

  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Reports
  • ROI Tracking

Market Research Software

  • Benchmarking
  • Data Management
  • Multi- Channel Distribution
  • Reporting/Analysis
  • Sample Management
  • Statistical Analysis
  • Survey Management

Content Management Software

  • Analytics
  • Content Publishing
  • Customizable Templates
  • Document Management
  • Scheduling
  • SEO Management

Social Media Management Software

  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Post Scheduling
  • Publishing Management
  • Reporting & Analytics
  • Social Media Monitoring

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Response Analysis
  • Keyword Ranking Tracking
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Dashboard & Data Visualization
  • Custom Report Generation

Plans

Semrush pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
7 Days
Pro$139.95 / month
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
Guru$249.95 / month
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
Business$499.95 / one-time
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Media

Screenshots & video