Semrush

4.5 (253 Reviews)|Write a Review|Claimed profile
United States HQFounded 2008

Deployment

Web-based

Best for

SmallMediumLargeFreelancer

Overview

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

At a glance

Software information

Industries served, licensing and the support Semrush provides.

Industries

  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • Phone
  • Support daysMondayTuesdayWednesdayThursdayFridaySaturdaySupport time10:00 to 18:00 (EST)

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training
Languages (10)
ChineseDutchEnglishFrenchItalianJapanesePortugueseSpanishTurkishVietnamese

Review analytics

What customers report

4.5
Based on 253 verified reviews

What users like the most

  • A very clean, logical and user-friendly interface. The users don't heed extra hints.
  • Rich digital marketing functionality. Tools for PPC, SEO, Content marketing and many more.
  • Everyhing is okay

What users like the least

  • If you are a freelance specialist the tool may seem to expensive.
  • No cons so far. I like the software and am going to use it further
  • Learning curve

What users say

Review Analytics of Semrush

Every review is verified through Goodfirms before it's published.

4.5253 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.5
Customer support (27 reviews)4.3
Value for money (15 reviews)4.0
Integrations (15 reviews)4.0
Review Summary
Summarized from 253 verified reviews · Updated September 2026
Semrush is widely used for SEO, competitor analysis, and keyword research, with users consistently praising its comprehensive features, detailed reporting, and ability to track performance across multiple metrics. Common strengths include site audits, backlink analysis, and competitive intelligence tools, though users frequently cite pricing as a significant drawback, particularly for smaller agencies and those not requiring daily access. Interface and user experience improvements are requested by several reviewers, and some note occasional accuracy issues or limitations in data availability, such as organic traffic gaps or keyword tracking restrictions.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Semrush
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What reviewers mention most

Matt Tutt, SEO Consultant at Matt Tutt Digital MarketingVerified Review
Posted on Apr 2, 2020

“SEMrush has a powerful report builder and editor”

Overall rating3.0
Sarah Steinman, SEO and Content Writer at Cape & Bay MarketingVerified Review
Posted on Apr 2, 2020

“Looks at your progress and rankings across sites”

Overall rating4.0

As an SEO and Content Writer at Cape & Bay Marketing, I found that SEMrush offers tips and insights that are directly related to your data, at a price. SEMrush looks at your progress and rankings across sites. In the end, it’s entire suite is a great asset for your business but may not be the all-encapsulating tool you’re looking for.

Aqsa T., Senior Growth Marketer at Brandnic LLCVerified Review
Posted on Apr 1, 2020

“Satisfactory tool”

Overall rating4.0

As a Senior Growth Marketer of Brandnic LLC, my purpose of the SEO tasks is fulfilled by SEMrushSEMrush. SEMrush monitors more than 106 million keywords and over 87 million domains. Researching over 100 search results proves to be enough for finding potential search queries.

Chad Hanson, Managing General Partner at Sustainable 9Verified Review
Posted on Mar 31, 2020

“Very easy to use the software and markets themselves well”

Overall rating4.0
Matthew Woodward, Director at MatthewWoodward.co.ukVerified Review
Posted on Mar 31, 2020

“Fantastic for keyword research”

Overall rating4.0
Lennart Meijer, Co-Founder at TheotherstrawVerified Review
Posted on Mar 30, 2020

“Great tool”

Overall rating4.0

As a Co-Founder of Theotherstraw, I found that SEMrush is a great tool as it offers a ton of features and even includes social media and PPC tools.

Mitchell Kelly, Director at Pathfinder AllianceVerified Review
Posted on Mar 30, 2020

“They have a toxic link checker that helps identify potentially problematic links”

Overall rating4.0

As a Director of Pathfinder Alliance, I found that SEMRush has a few nice features that other software doesn't. For example, they have a toxic link checker that helps identify potentially problematic links. They also tend to surface more complete information on paid search such as keywords competitors are bidding on as well as competitor ad copy.

Suraj PrakashVerified Review
Posted on Mar 27, 2020

“SEMrush is best on SEO and Digital media”

Overall rating5.0

Myself Suraj Prakash handling the site - Loggon and I will be sharing my reviews regarding SEMrush software:

Pros: Analyze fast keyword, Create a good title for bloggers, A good feature is Docs extension and Analyze a page keyword by search URL

Cons: They are very slow to find backlinks

Audrius Vrubliauskas, CBDO at astrone.xyzVerified Review
Posted on Mar 26, 2020

“Quite confuzing product”

Overall rating3.0

Pros: Quite a lot of data.

Cons: Not much to do this that.

Muhammad Ali Khan, Visiting Lecturer at International Islamic University, IslamabadVerified Review
Posted on Mar 26, 2020

“A Good Tool for Comapnies and Individual”

Overall rating4.0
We at Intelicle Ltd used SEMrush for a brief moment of time and it has helped us managed campaign with ease. Compare to other tools such as Moz and Ahref I think this one has a lot of insight and good quality keyword data that can easily help you write useful content according to your niche.

Capabilities

Semrush features

The full feature set, grouped by module.

SEO Software

  • A/B Testing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • User Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Collaboration
  • Content Curation
  • Engagement
  • Monitoring
  • Social Analytics
  • Team Management

Web Analytics Software

  • Campaign Management
  • Dashboard
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

PPC Software

  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Reports
  • ROI Tracking

Market Research Software

  • Benchmarking
  • Data Management
  • Multi- Channel Distribution
  • Reporting/Analysis
  • Sample Management
  • Statistical Analysis
  • Survey Management

Content Management Software

  • Analytics
  • Content Publishing
  • Customizable Templates
  • Document Management
  • Scheduling
  • SEO Management

Social Media Management Software

  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Post Scheduling
  • Publishing Management
  • Reporting & Analytics
  • Social Media Monitoring

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Response Analysis
  • Keyword Ranking Tracking
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Dashboard & Data Visualization
  • Custom Report Generation

Plans

Semrush pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
7 Days
Pro$139.95 / month
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
Guru$249.95 / month
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
Business$499.95 / one-time
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Media

Screenshots & video