Semrush

4.5 (253 Reviews)|Write a Review|Claimed profile
United States HQFounded 2008

Deployment

Web-based

Best for

SmallMediumLargeFreelancer

Overview

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

At a glance

Software information

Industries served, licensing and the support Semrush provides.

Industries

  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • Phone
  • Support daysMondayTuesdayWednesdayThursdayFridaySaturdaySupport time10:00 to 18:00 (EST)

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training
Languages (10)
ChineseDutchEnglishFrenchItalianJapanesePortugueseSpanishTurkishVietnamese

Review analytics

What customers report

4.5
Based on 253 verified reviews

What users like the most

  • A very clean, logical and user-friendly interface. The users don't heed extra hints.
  • Rich digital marketing functionality. Tools for PPC, SEO, Content marketing and many more.
  • Everyhing is okay

What users like the least

  • If you are a freelance specialist the tool may seem to expensive.
  • No cons so far. I like the software and am going to use it further
  • Learning curve

What users say

Review Analytics of Semrush

Every review is verified through Goodfirms before it's published.

4.5253 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.5
Customer support (27 reviews)4.3
Value for money (15 reviews)4.0
Integrations (15 reviews)4.0
Review Summary
Summarized from 253 verified reviews · Updated September 2026
Semrush is widely used for SEO, competitor analysis, and keyword research, with users consistently praising its comprehensive features, detailed reporting, and ability to track performance across multiple metrics. Common strengths include site audits, backlink analysis, and competitive intelligence tools, though users frequently cite pricing as a significant drawback, particularly for smaller agencies and those not requiring daily access. Interface and user experience improvements are requested by several reviewers, and some note occasional accuracy issues or limitations in data availability, such as organic traffic gaps or keyword tracking restrictions.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Semrush
Sort ByWrite a Review

What reviewers mention most

Steven Jaenke, Founder & CEO at Digimark AustraliaVerified Review
Posted on Mar 26, 2020

“SEMRush is great”

Overall rating4.0
Marissa Owens, Content and Website Manager at Opportunity Business Loans Verified Review
Posted on Mar 26, 2020

“Could help you locate the pages on your site that have broken links”

Overall rating3.0

I'm a content and website manager for Opportunity Business Loans and when we were first starting out, I used SEMRush to gauge our website's SEO and rankings for keywords. What I liked about SEMRush was that it could help you locate the pages on your site that have broken links or other issues such as a lack of meta description. Over time though, I noticed that this feature was buggy and it would mark pages as broken when they were in fact, completely fine. Even though SEMRush could give you a summary of your site, a lot of it was technical analytics.

Erin Sparks, CEO, Owner at Site Strategics IncVerified Review
Posted on Mar 18, 2020

“Very good competitor tracking functionality”

Overall rating4.0

I think that the best tool for the price range is SEMRush's Social Poster. After using it for Site Strategics Inc work, we found that it has continued to evolve of the course of years to be a fantastic scheduling tool with tools such as queued content review, integrated Facebook boosting opportunities, demographic analysis and content ideas tied to customizable RSS feeds. We have used may other software as well, and we enjoy the integration into the overall Project toolsets. One con from the SEMRush Social Poster tool is its lack of hashtag channel and influencer listening functionality. SEMRush does have a very good competitor tracking functionality that easily sizes up your social performance next to others in your industry. There are higher-end tools with much to offer, but for the money, I would not refer you to use the most from it.

MuthuKumar [SEO Specialist], SEO Specialist at ProdEx TechnologiesVerified Review
Posted on Jan 22, 2020

“Perfet tool for SEO (Keyword, Backlink and Update Feauture Marketing)”

Overall rating5.0

SEO Specialist at eGrabber.com It is one of the best SEO analytics tools for competitors. At Lead Generation Software we not only track what our competitors are ranking for but also often find competitors. SEMrush is probably one of the most useful SEO tools on the market. SEMrush is as close to an all-in-one marketing tool as it gets.

Krzysztof Szukiec, CEO and Co-Founder at Stepwise.plVerified Review
Posted on Dec 27, 2019

“Great features and Quite expensive”

Overall rating5.0
Maan singh Pannu, CEO and Founder at BrancosoftVerified Review
Posted on Dec 24, 2019

“Affordable and Capable platform”

Overall rating4.0
Hema Viharika, Digital Marketing Specialist at Focus SoftnetVerified Review
Posted on Dec 23, 2019

“Accurate”

Overall rating4.0
Lauren L. Walter, Content Strategist at Online OptimismVerified Review
Posted on Dec 23, 2019

“SEMRush allows us to go into more depth on specific information and functions”

Overall rating4.0

At Online Optimism, we use SEMRush to manage our SEO. SEMRush allows us to go into more depth on specific information and functions. It gives us a full picture of our SEO as well as the capabilities we need to perform a variety of SEO strategies.

Jake Lane, Director of Growth at NuBrakesVerified Review
Posted on Dec 20, 2019

“Better at tracking numerous different marketing channels and efforts”

Overall rating3.0

As Director of Growth of NuBrakes, I've used various platforms religiously for various different businesses/industries. I'll explain a brief review of SEMrush.

SEMRush is great if you're trying to track business on a regional, national or global scale. SEMrush is a lot better at tracking numerous different marketing channels and efforts. If we were talking about a pure marketing platform, I'd rank SEMrush higher than any other platform.

Jerin Joy, Business Development at TECH INNOVATIONS TECHNOLOGIES PRIVATE LIMITED (ti Technologies)Verified Review
Posted on Dec 19, 2019

“Everything done simply and solved easily”

Overall rating3.0

Capabilities

Semrush features

The full feature set, grouped by module.

SEO Software

  • A/B Testing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • User Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Collaboration
  • Content Curation
  • Engagement
  • Monitoring
  • Social Analytics
  • Team Management

Web Analytics Software

  • Campaign Management
  • Dashboard
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

PPC Software

  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Reports
  • ROI Tracking

Market Research Software

  • Benchmarking
  • Data Management
  • Multi- Channel Distribution
  • Reporting/Analysis
  • Sample Management
  • Statistical Analysis
  • Survey Management

Content Management Software

  • Analytics
  • Content Publishing
  • Customizable Templates
  • Document Management
  • Scheduling
  • SEO Management

Social Media Management Software

  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Post Scheduling
  • Publishing Management
  • Reporting & Analytics
  • Social Media Monitoring

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Response Analysis
  • Keyword Ranking Tracking
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Dashboard & Data Visualization
  • Custom Report Generation

Plans

Semrush pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
7 Days
Pro$139.95 / month
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
Guru$249.95 / month
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
Business$499.95 / one-time
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Media

Screenshots & video