Semrush

4.5 (253 Reviews)|Write a Review|Claimed profile
United States HQFounded 2008

Deployment

Web-based

Best for

SmallMediumLargeFreelancer

Overview

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

At a glance

Software information

Industries served, licensing and the support Semrush provides.

Industries

  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • Phone
  • Support daysMondayTuesdayWednesdayThursdayFridaySaturdaySupport time10:00 to 18:00 (EST)

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training
Languages (10)
ChineseDutchEnglishFrenchItalianJapanesePortugueseSpanishTurkishVietnamese

Review analytics

What customers report

4.5
Based on 253 verified reviews

What users like the most

  • A very clean, logical and user-friendly interface. The users don't heed extra hints.
  • Rich digital marketing functionality. Tools for PPC, SEO, Content marketing and many more.
  • Everyhing is okay

What users like the least

  • If you are a freelance specialist the tool may seem to expensive.
  • No cons so far. I like the software and am going to use it further
  • Learning curve

What users say

Review Analytics of Semrush

Every review is verified through Goodfirms before it's published.

4.5253 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.5
Customer support (27 reviews)4.3
Value for money (15 reviews)4.0
Integrations (15 reviews)4.0
Review Summary
Summarized from 253 verified reviews · Updated September 2026
Semrush is widely used for SEO, competitor analysis, and keyword research, with users consistently praising its comprehensive features, detailed reporting, and ability to track performance across multiple metrics. Common strengths include site audits, backlink analysis, and competitive intelligence tools, though users frequently cite pricing as a significant drawback, particularly for smaller agencies and those not requiring daily access. Interface and user experience improvements are requested by several reviewers, and some note occasional accuracy issues or limitations in data availability, such as organic traffic gaps or keyword tracking restrictions.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Semrush
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What reviewers mention most

William Chin, SEO consultant at PickfuVerified Review
Posted on Dec 6, 2019

“SEMrush is built for a single team handling one large enterprise campaign.”

Overall rating3.5

My name is William Chin and I am an SEO consultant for Pickfu.com. I have been doing SEO for roughly 6 years and I have worked on a varying sized campaign, from optimizing corner stores and Google my businesses, to enterprise campaigns spanning multiple countries. During those campaigns, I have worked with at least a dozen different mainstream SEO software. I currently use SEMrush in my day-to-day activities. Here's how I would break them down on different factors:

1)Scalability(2/5): SEMrush really handicaps you due to it allowing only one user to log in at any given time (and they will lock your account if they notice multiple IPs logging on simultaneously).

2) Pricing(3/5): The pricing tier of SEMrush is monthly as $99 / $199.95 / $399.99 / Custom and it allows 16% annual discount.

3) Technical Stack(5/5): SEMrush has a strong auditing features, VERY detailed PPC data (for those SEM managers) and allows access to a highly supported and updated API. I currently used SEMrush's API due to its ability to pull any type of data from it. It's also interesting that this comes included in their packages. Therefore, if your blending data like I do on a daily basis, and you need to make multiple API calls a day pulling thousands of rows, I would use SEMrush for that keyword data.

Alex Chenery-Howes, SEO Executive at YellowballVerified Review
Posted on Dec 4, 2019

“Best platform for managing SEO campaigns”

Overall rating4.0

My name is Alex Chenery-Howes and I am contacting you on behalf of Yellowball. Yellowball is a digital marketing and web design agency based in London. We regularly use SEMrush as part of our digital marketing strategies. However, we find that SEMrush is the best platform for managing SEO campaigns for business websites. The reason behind this is because, from our initial keyword research to ranking tracking and on-going technical maintenance, we find that SEMrush contains nearly every feature you require for the end-to-end management of a results-driven campaign. The platform also makes it easy to conduct competitor research, so business websites can be positioned as part of a wider search landscape. As an agency, we find the ability to create separate projects for each campaign makes it easy to access relevant information for each of our clients.

Natalie Lane, Chief Marketing Officer at Roger WestVerified Review
Posted on Dec 4, 2019

“Powerful tool for marketers”

Overall rating4.0

SEMrush is a powerful tool for marketers hoping to take their SEO to the next level. SEMrush has a user-friendly dashboard with advanced keyword tracking capabilities and a number of marketing insights available with the click of a mouse for an affordable price. SEMrush allows businesses to track 500 keywords and crawls up to 100,000 pages. SEMrush helps businesses and agencies manage multiple campaigns, a huge advantage for businesses running multiple initiatives simultaneously. SEMrush earns a 4 on a scale of 1-5 because the Pro plan could stand to allow access for more than 2 users. Award-winning digital marketing agency, Roger West relies on SEMrush’s Pro Plan to manage SEO campaigns for certain clients, and uses the keyword search tool almost daily for ever-day SEO usage in blogs, web page content, and more. “SEMrush is one of Roger West’s favorite assets, and has been included in digital marketing tool kit posts for many years as a top choice for reporting and analytics (https://www.rogerwest.com/tech-tools/digital-marketing-tools/).,”

Ali Jaffar, CEO at Key MediumVerified Review
Posted on Dec 3, 2019

“Super happy with SEMrush”

Overall rating5.0
Adam Hempenstall, Founder & CEO at Better ProposalsVerified Review
Posted on Dec 3, 2019

“Get great use out of the free version before upgrading”

Overall rating4.5

I'm Adam, founder, and CEO at Better Proposals. I would like to share my thoughts.

I’ve tried out many software tools but would like to share my opinion regarding SEMrush software. For starters, the price is ($99 monthly), so the price wasn’t the deciding factor for choosing this software. SEMRush has an abundance of features and it allowed me to track up to five websites and 500 keywords at a time from a single account. It’s fairly simple to use and in general, you can get great use out of the free version before upgrading.

Saurabh Jindal, Founder at Talk TravelVerified Review
Posted on Dec 2, 2019

“Best software when compared to other tools”

Overall rating5.0

My name is Saurabh, and I run a startup called Talk Travel. We have used a lot of digital SEO tools, including SEMRush and other software tools. Based on our experiences, we can say that: SEMRush is better software for website optimization, SEO and digital marketing as compared to others.

Comparing the basic plan ( $99/month):

1) SEMRush provides a far bigger set of useful features. For e.g. the keywords search for long-tail, low-competition keywords is far easier and detailed. Similarly the amount of information you get on doing a competition research on SEMRush is really amazing.

2) SEMRush also seems to be consistency updating and improving the software. We found that SEMRush offers better features, and workflows as time progresses.

3) SEMRush regularly provides great training and learning resources. The quality, as well as the quantity of SEMRush, is amazing. It is easy to find a good training resource for almost every topic from SEMRush, explaining how to use the tool. And though, it may be an individual experience, but we found the SEMRush's customer support also more knowledgeable and helpful.

Ultimately it is a business's individual needs, but somehow SEMRush suited more to us than other software tools.

Bettina Clark, Digital Marketing Specialist at ProspectedVerified Review
Posted on Nov 29, 2019

“Pretty helpful features of SEMrush”

Overall rating4.0

In my opinion, SEMrush is much more worthy of investing in. I found SEMrush to be much more useful and here’s why.

There is a list of features that I use on a daily basis for the SEO work at Prospected using SEMrush, such as:

The My Reports tool because I can aggregate the data from dozens of tools very easily. Sometimes I use one of their templates but usually, I create my reports from scratch. When creating my report I like that I can include screenshots and text of my own. After my report is done I can send it out to my boss or client within seconds. This tool makes it so much easier to create a report since I have all the data I need in one place.

I also use project tracking on a daily basis. Each tool has its own way of checking progress in SEMrush. I think the reason why I like this feature is pretty clear. I like to know how my projects are performing so that I can improve what’s not working as good as it should be.

These are just a few of the features I liked but there’s a lot more for the user to be explored. Now, all these features can be overwhelming at first, since it offers a lot of information, but they have excellent tutorials and guides which have also helped me master this tool. I found using the tool a little bit more time consuming to master a great number of features. But all in all, it was worth investing my time into it.

Tessa (Carroll) Wuertz, Director of Marketing & Agency Partnerships at efelle creativeVerified Review
Posted on Nov 28, 2019

“It works great and we supplement data we don't have with other resources easily”

Overall rating4.0

Pros: They have a large number of resources, make things clear and have a good dashboard.

Cons: Can require a steep learning curve to understanding where everything is at.

Morgan Taylor, Chief Marketing Officer at LetMeBankVerified Review
Posted on Nov 28, 2019

“SEMrush is an essential tool for the expert”

Overall rating4.5

SEMrush is better for the diligent user. At LetMeBank, we use SEMrush as it is going to offer keyword optimization, site issue resolution, backlink analyzation, and competition comparisons. Track social media profiles and keywords and track up to five sites. Overall, SEMrush is an essential tool for the expert - so long as you're willing to pay for it. SEMrush gets a solid rating from my end and the only con I feel in the tool is that it is more expensive overall.

Ellie-Paige Moore, Digital Marketing Manager at boltVerified Review
Posted on Nov 27, 2019

“Best SEO tool that provides all of the data for you”

Overall rating5.0

My name is Ellie-Paige and I’m the digital marketing manager at theboltway.com. SEMrush can be defined as the platform that has been designed with the experienced digital marketer in mind. I use SEMrush for near enough everything I do. I use it to conduct an SEO audit for all our new clients, which also includes doing a competitive content gap analysis to check on how their competitors are utilizing SEO as well. Other uses for SEMrush I take advantage of is to find new keyword opportunities, backlink analysis and fix any site issues - onsite or technical.

If you know just how important long-tail, low-competition keywords are and the current state of SEO then SEMrush is the best SEO tool that provides all of this data for you. A lot of people ask if it’s worth the money for the pro subscription, my answer - Absolutely!”

Capabilities

Semrush features

The full feature set, grouped by module.

SEO Software

  • A/B Testing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • User Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Collaboration
  • Content Curation
  • Engagement
  • Monitoring
  • Social Analytics
  • Team Management

Web Analytics Software

  • Campaign Management
  • Dashboard
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

PPC Software

  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Reports
  • ROI Tracking

Market Research Software

  • Benchmarking
  • Data Management
  • Multi- Channel Distribution
  • Reporting/Analysis
  • Sample Management
  • Statistical Analysis
  • Survey Management

Content Management Software

  • Analytics
  • Content Publishing
  • Customizable Templates
  • Document Management
  • Scheduling
  • SEO Management

Social Media Management Software

  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Post Scheduling
  • Publishing Management
  • Reporting & Analytics
  • Social Media Monitoring

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Response Analysis
  • Keyword Ranking Tracking
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Dashboard & Data Visualization
  • Custom Report Generation

Plans

Semrush pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
7 Days
Pro$139.95 / month
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
Guru$249.95 / month
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
Business$499.95 / one-time
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Media

Screenshots & video