Semrush

Pros:

According to team at Pro Housekeepers, it has got great paid data

Cons:

It lacks organic traffic data

Overall:

I've come to use it and then realize I can only run reports once a month or so, maybe every 2 months. I suggest taking into consideration those that dont need daily access to the software. Maybe an "as needed" or "startup" plan. Maybe something around $49 for startups or $10 per report.

My experience is largely positive. The Imaginaire Online Ltd used it in the past for a variety of purposes including competitor intel for PPC campaigns and also for pinpointing organic traffic loss so that we can work out why it has happened.

Cons wise, I do think it's a little expensive for the smaller agency and could benefit from a lower basic price.

At OnQ Marketing SEMRush is our go-to tool when we're onboarding a new client, researching to develop a digital/content/SEO strategy, identifying an action plan for our SEO work, reporting on our progress and more. We use it every day and it is a vital tool in our business. We love it!