Market Research Software
Explore the Best Market Research Software to Gain Product Insights and Measure Brand Awareness
Business organizations planning to launch a new product or unveil an innovative service should conduct market research to analyze consumer behavior and recent market trends. But running a quick and accurate market survey that provides precise data on the future demand and target audience is challenging without a market research platform. Hence, to analyze the product performance, determine new opportunities, and conduct feedback from prospects, companies should invest in the best market research tool.
What is Market Research Software?
Market research software is a next-generation data-gathering tool to determine whether a particular product or service will suffice the needs of potential customers. The software manages the end-to-end research process, from setting up the survey pane and identifying the target audience to get real-time reports, insights, and data analytics.
Why Should One Invest in a Market Research Platform?
There are various reasons why companies are planning to invest in online market research tools. An efficient market research software helps businesses identify new and existing customers, their preferences, and their distribution. This data will allow businesses to strengthen their current and future strategies. Additionally, the market research tool enables businesses to gauge the latest market trends alongside evaluating the existing competitors. By having the recent insights, companies can improve or innovate their offerings and increase their market value. The best market research platform minimizes the risk factors and enhances decision-making.
How to Select the Best Market Research Software?
GoodFirms’ list of best market research software can be a one-stop solution for those looking to invest in this software. The list contains all the vital information such as core features, price, deployment, technical support, etc. You can quickly discover the best software vendors based on your budget and your business requirements.
List of The Best Market Research Tools
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datapine helps people to turn data into actionable insights and make data-driven decisions in real-time. A user-friendly drag & drop interface empowers everyone to make sense of complex data by asking important questions and receiving answers immediately. It offers a wealth of innovative BI 4.0 features like intelligent alarms and interactive dashboard features for modern, KPI driven businesses. ... learn more about datapine
Entry Level PriceContact VendorFree Trial14 Days20%Category Focus
Market Research Software -
Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about ... learn more about Semrush
Entry Level Price$119.95 Per MonthFree Trial7 Days15%Category Focus
Market Research Software -
Real-time customer insights that lead to action across the entire organization. Deliver breakthrough customer experiences with the most powerful, agile Experience Management Platform™. Qualtrics Experience Management (XM) is the only software platform that helps brands continually assess the quality of their four core experiences—customers, employees, products, and brands. With Qualtrics XM, o... learn more about Qualtrics CustomerXM
Entry Level PriceContact VendorFree TrialN/A17%Category Focus
Market Research Software -
Bloomfire is an easy-to-use knowledge management system that organizes information and expertise to break down silos and make companies more efficient. Our knowledge management software is used by thousands of employees at leading companies for social learning, customer service, and sales & marketing alignment. With Bloomfire, collaboration is easier, work gets done more efficiently, and employees... learn more about Bloomfire
Entry Level Price$25 Per MonthFree TrialN/A33%Category Focus
Market Research Software -
SurveyMonkey is the world’s leading survey platform enabling curious individuals and companies – including 98% of the Fortune 500 – to have conversations at scale with the people who matter most. Ask more. Know more. Do more.... learn more about SurveyMonkey
Entry Level PriceContact VendorFree Trial30 Days20%Category Focus
Market Research Software -
SimilarWeb is the pioneer of digital market intelligence, and the standard for understanding the digital world. Our platform provides customers with granular insights about every website and mobile app enabling visibility into digital behavior and letting businesses see what is actually happening with their competitors, their industry and throughout the digital world. ... learn more about SimilarWeb Pro
Entry Level PriceFree versionFree TrialAvailable33%Category Focus
Market Research Software -
SurveyLab is a professional online survey tool and questionnaire software that supports survey creation process, automates response collection and report generation.... learn more about MySurveyLab
Entry Level Price$49 Per MonthFree Trial14 Days20%Category Focus
Market Research Software -
SurveySparrow helps you take your surveys and market research tools to the next level by turning mundane feedback surveys into engaging conversations. They offer free tools as well as paid versions with comparative rates and great discounts.... learn more about SurveySparrow
Entry Level Price$19 Per MonthFree Trial14 Days25%Category Focus
Market Research Software -
QuestionPro provides powerful online survey software designed to help you make better business decisions. Our easy to use software includes tools for creation, distribution, and analysis of online surveys, polls, forms, and quizzes. Use our advanced features to completely customize the survey experience and power sophisticated analysis. Best of all, our customer support team is available 24X7 to g... learn more about QuestionPro
Entry Level PriceFree versionFree TrialAvailable33%Category Focus
Market Research Software -
Voxco maximizes ways for you to reach respondents. All modes are part of one centralized omnichannel survey software platform, so no matter how you survey respondents, the data stays in the same place (even on-premise!). The beauty of our survey tools is that you can build a system to meet your exact requirements today, and you can add components as needs evolve.... learn more about Voxco
Entry Level PriceContact VendorFree TrialN/A50%Category Focus
Market Research Software -
SmartSurvey is the UK's Leading Online Survey Tool. Creates online surveys and responsive questionnaires with our user-friendly yet advanced survey software. Over 100,000 customers worldwide trust us to; * Provide a customer-first approach to providing survey software * Deliver advanced features to suit market needs * Allow for secure data collection * Help identify business opportunities & ... learn more about SmartSurvey
Entry Level PriceFree versionFree TrialAvailable33%Category Focus
Market Research Software -
Are your prices too low? or too high? How much are your customers really willing to pay? What features or benefit would they pay more for? 88% of all prices are decided on gut feeling, guesswork, repeat of last year's prices and other unscientific methods. The result: either too high prices that lead to loss of sale and market share or too low prices, leaving money on the table. With PriceBeam'... learn more about PriceBeam
Entry Level PriceContact VendorFree Trial30 Days50%Category Focus
Market Research Software -
Xoxoday Plum is a powerful rewards, incentives, benefits & payouts infrastructure that helps businesses to simplify their rewards program while making the gratification experience delightful for end-users. Xoxoday Plum's native integration with some of the popular HRMS, HRIS, CRM, Survey, Marketing automation, SSO, SAML tools like SAP SuccessFactors, Zoho People, Darwin Box, Keka, Hubspot, Fre... learn more about Xoxoday Plum
Entry Level Price$299 Per MonthFree Trial14 Days0%Category Focus
Market Research Software -
quantilope's Agile Insights platform offers multiple solutions to answer questions across your entire organization from business strategy to product planning, product launch, and performance monitoring. Our tools are customizable, powered by automated methodologies to deliver advanced analyses at speed. quantilope provides a variety of pre-templated surveys to answers questions that affect your ov... learn more about quantilope
Entry Level PriceContact VendorFree TrialN/A50%Category Focus
Market Research Software -
With Altiar, users can connect quickly with the information they need, enabling organizations to improve performance and competitiveness. By providing targeted tools to help users discover content, Altiar Enterprise offers a powerful way to promote and share knowledge within an organization. No matter how your data is structured, Altiar Enterprise unlocks its true potential by transforming it into... learn more about Altiar
Entry Level Price$1.50 Per MonthFree TrialN/A33%Category Focus
Market Research Software -
Create your survey in minutes. Reach your audience on every device. View results graphically and in real-time. Create with over 25 question types, and features like skip logic and piping, you can design your perfect survey. Spruce it up to suit your brand and style with customizable themes. Collect share your surveys instantly with everyone on your list, using social media and email campaigns. Our... learn more about Zoho Survey
Entry Level PriceFree versionFree TrialAvailable33%Category Focus
Market Research Software -
SurveyLegend is the next generation of online surveys engaging, platform-independent & beautiful. We empower companies - large & small - & individuals, to create mobile-friendly, gorgeous surveys. Now you can create great-looking surveys on your PC or tablet, customize the look of your survey however you like, & display collected data with eye-catching & insightful graphics. Creating questionnaire... learn more about SurveyLegend
Entry Level PriceFree versionFree TrialAvailable25%Category Focus
Market Research Software -
The Survey System is the most complete survey software package available for all types of questionnaires and research projects from web, telephone, mobile, CAPI, or paper questionnaires. This exceptional survey software package is ideal for mixed-mode surveys, which combine two or more of those methods. The Survey System's many time-saving features enable you to conduct sophisticated surveys and p... learn more about The Survey System
Entry Level PriceContact VendorFree TrialN/A33%Category Focus
Market Research Software -
Dynata is one of the world’s leading single providers of first-party data contributed by people who opt-in to member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has bui... learn more about Dynata Insight Platform
Entry Level PriceContact VendorFree TrialN/A50%Category Focus
Market Research Software -
Discuss.io helps market researchers stay on track during interviews and streamline the work that follows. Features include moderation; public, private and back room chat; interactive stimuli, screen sharing and whiteboards; searchable transcriptions; team management; translator capability; respondent management tools, (recruiting, incentive management, etc); and powerful flagging & tagging. Easily... learn more about Discuss.io
Entry Level PriceContact VendorFree TrialN/A25%Category Focus
Market Research Software -
ARCS provides your panel members with an engaging experience to self-schedule and respond to studies while improving your operations' efficiency. ARCS panel management platform helps you find and qualify the right people, schedule them for studies, and optimize panel engagement.... learn more about ARCS
Entry Level PriceContact VendorFree TrialN/A50%Category Focus
Market Research Software -
CMNTY is online community tool that enables users to build their own community – whether that’s a customer community platform, insights community platform or private social network. The customer community platform, in particular, is fully equipped with a survey tool, a blog, polls and 40 different interactive widgets. The software can be fully customised for your brand as well as integrated wi... learn more about CMNTY
Entry Level PriceContact VendorFree TrialN/A50%Category Focus
Market Research Software -
Pollfish is a hybrid-service survey platform that merges methodology and technology to provide an innovative solution for conducting market research and collecting the most accurate insights. Using Organic Sampling, a methodology of surveying real consumers at random within the devices they are organically engaged in, Pollfish surveys its distributed mobile consumer network of over half a billion ... learn more about Pollfish
Entry Level Price$95 Per MonthFree TrialN/A33%Category Focus
Market Research Software -
Markets grow, consumers evolve, and brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, your team needs an insights partner they can rely on. A partner dedicated to your success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful - whilst overcoming the modern challenges that research, product and marketi... learn more about FlexMR
Entry Level PriceContact VendorFree TrialN/A80%Category Focus
Market Research Software -
Online and offline market research analysis and reporting tools for beginners and experts. Easily import/merge different datasets, edit data, create or recode new variables. Create and export complex tables including native support for many KPIs like NPS and EPS. Quickly export your tables to Excel or PDF. Easily build complex Powerpoint or PDF reports across hierarchical structures contai... learn more about DataDynamic
Entry Level Price$849.77 Per YearFree Trial14 Days33%Category Focus
Market Research Software -
Confirmit is a market research platform that gathers essential business data regarding customers, markets and employees and helps businesses to grow. Confirmit’s market research helps businesses increase productivity, reporting and maintain competitive edge by incorporating new techniques, such as text analytics and mobile engagement. ... learn more about Confirmit
Entry Level PriceContact VendorFree TrialN/A50%Category Focus
Market Research Software -
Orbis is the resource for entity data. Orbis is a growing database of companies and other entities. It’s the most powerful comparable data resource on private companies – and it covers listed companies too. We go further than just providing information, we carefully capture a wide variety of data, then we treat, append and standardize it to make it richer, more powerful and easier to interroga... learn more about Bureau Orbis
Entry Level PriceContact VendorFree TrialN/A100%Category Focus
Market Research Software -
IdSurvey you can create customized CATI, CAWI, CAPI or Mixed Mode surveys by accessing the survey platform directly from your browser. Design professional questionnaires, choose the most effective distribution channel for your business, collect data and share survey results in real time with your team. Designing questionnaires with the IdSurvey professional online survey system is extremely easy.... learn more about Idsurvey
Entry Level PriceContact VendorFree TrialN/A100%Category Focus
Market Research Software -
Our experience in building custom market research software development for the leading market research providers has helped them address challenges, drive growth, improve business value, save costs and get measurable return on investment. We build modules that span the entire research lifecycle. ... learn more about Next Gen
Entry Level PriceContact VendorFree TrialN/A100%Category Focus
Market Research Software -
Questback’s market research software helps you differentiate yourself in this crowded marketplace. Clients are demanding more from their agencies, reaching audiences is becoming harder and costs are rising. To succeed, agencies need to focus on their value-add – the commentary and insight they provide, delivered quickly and efficiently. ... learn more about Questback
Entry Level PriceContact VendorFree TrialN/A100%Category Focus
Market Research Software -
Survio is an online do-it-yourself platform that helps you build surveys, collect, analyze and share data. Modern design and professional looking surveys that work on all devices.... learn more about Survio
Entry Level PriceContact VendorFree TrialN/A50%Category Focus
Market Research Software -
Alchemer is the only voice-of-the-customer (VoC) and customer-experience (CX) solution that helps you transform to a truly customer-centric organization. By making sure the voice of the customer is heard loud and clear across every decision you make in every department. Hyper-personalized and actioned around the customer – from finding them to keeping them. ... learn more about Alchemer
Entry Level PriceContact VendorFree TrialN/A33%Category Focus
Market Research Software -
Lighthouse Studio is the industry's most advanced platform for Conjoint Analysis and MaxDiff. Create flexible and balanced experimental designs hand-in-hand with traditional survey questions. Collect your data, then model and report results using the most fully-featured market simulator available. ... learn more about Lighthouse Studio
Entry Level PriceContact VendorFree TrialN/A100%Category Focus
Market Research Software -
CheckMarket is a cloud-based survey tool that caters to small, midsize and large enterprises, as well as government agencies. Primary features include survey creation, distribution channel management, reporting, user notifications and white labelling. ... learn more about CheckMarket
Entry Level Price$49 Per MonthFree TrialN/A20%Category Focus
Market Research Software