Market Research Software

Explore the Best Market Research Software to Gain Product Insights and Measure Brand Awareness
Business organizations planning to launch a new product or unveil an innovative service should conduct market research to analyze consumer behavior and recent market trends. But running a quick and accurate market survey that provides precise data on the future demand and target audience is challenging without a market research platform. Hence, to analyze the product performance, determine new opportunities, and conduct feedback from prospects, companies should invest in the best market research tool. 

What is Market Research Software?

Market research software is a next-generation data-gathering tool to determine whether a particular product or service will suffice the needs of potential customers. The software manages the end-to-end research process, from setting up the survey pane and identifying the target audience to get real-time reports, insights, and data analytics. 

Why Should One Invest in a Market  Research Platform?

There are various reasons why companies are planning to invest in online market research tools. An efficient market research software helps businesses identify new and existing customers, their preferences, and their distribution. This data will allow businesses to strengthen their current and future strategies. Additionally, the market research tool enables businesses to gauge the latest market trends alongside evaluating the existing competitors. By having the recent insights, companies can improve or innovate their offerings and increase their market value. The best market research platform minimizes the risk factors and enhances decision-making.

How to Select the Best Market Research Software?

GoodFirms’ list of best market research software can be a one-stop solution for those looking to invest in this software.  The list contains all the vital information such as core features, price, deployment, technical support, etc. You can quickly discover the best software vendors based on your budget and your business requirements.

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List of The Best Market Research Tools

  • 1. datapine

    Data Visualization & Business Intelligence Tool
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    datapine helps people to turn data into actionable insights and make data-driven decisions in real-time. A user-friendly drag & drop interface empowers everyone to make sense of complex data by asking important questions and receiving answers immediately. It offers a wealth of innovative BI 4.0 features like intelligent alarms and interactive dashboard features for modern, KPI driven businesses. ... learn more about datapine

    "DataPine's easy-to-use predictive analytics has made helped us in making better decisions"
    Nick Yu, Co-founder at Beadnova
    Entry Level Price
    Contact Vendor
    Free Trial
    14 Days
    20%

    Category Focus

    Market Research Software
  • 2. Semrush

    All-in-one Marketing SEO Tool
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    Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about ... learn more about Semrush

    "Great all-in-one SEO and PPC tool for a digital marketing specialist"
    Jenny Art
    Entry Level Price
    $119.95 Per Month
    Free Trial
    7 Days
    17%

    Category Focus

    Market Research Software
  • 3. Qualtrics CustomerXM

    Turn customers into fanatics
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    Real-time customer insights that lead to action across the entire organization. Deliver breakthrough customer experiences with the most powerful, agile Experience Management Platform™ . ... learn more about Qualtrics CustomerXM

    "Overall, great software"
    Jeanette Høj Jensen
    Entry Level Price
    Contact Vendor
    Free Trial
    Available
    20%

    Category Focus

    Market Research Software
  • 4. Bloomfire

    Best in Class Knowledge Management Software
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    Bloomfire is an easy-to-use knowledge management system that organizes information and expertise to break down silos and make companies more efficient. Our knowledge management software is used by thousands of employees at leading companies for social learning, customer service, and sales & marketing alignment. With Bloomfire, collaboration is easier, work gets done more efficiently, and employees... learn more about Bloomfire

    "A Perfect Content Manager & Media Repository"
    Sarma Kalamchety
    Entry Level Price
    $25 Per Month
    Free Trial
    N/A
    33%

    Category Focus

    Market Research Software
  • 5. SurveyMonkey

    Ask more, know more, do more.
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    SurveyMonkey is the world’s leading survey platform enabling curious individuals and companies – including 98% of the Fortune 500 – to have conversations at scale with the people who matter most. Ask more. Know more. Do more.... learn more about SurveyMonkey

    "Great Product With Appalling Policies"
    Chuck Flacks
    Entry Level Price
    Contact Vendor
    Free Trial
    30 Days
    20%

    Category Focus

    Market Research Software
  • 6. SimilarWeb Pro

    Website Traffic Statistics & Market Intelligence
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    SimilarWeb is the pioneer of digital market intelligence, and the standard for understanding the digital world. Our platform provides customers with granular insights about every website and mobile app enabling visibility into digital behavior and letting businesses see what is actually happening with their competitors, their industry and throughout the digital world.  ... learn more about SimilarWeb Pro

    Entry Level Price
    Free version
    Free Trial
    Available
    33%

    Category Focus

    Market Research Software
  • 7. MySurveyLab

    Online survey tool & questionnaire software.
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    SurveyLab is a professional online survey tool and questionnaire software that supports survey creation process, automates response collection and report generation.... learn more about MySurveyLab

    Entry Level Price
    $49 Per Month
    Free Trial
    14 Days
    20%

    Category Focus

    Market Research Software
  • 8. SurveySparrow

    Create Hassle Free Surveys.
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    SurveySparrow helps you take your surveys and market research tools to the next level by turning mundane feedback surveys into engaging conversations. They offer free tools as well as paid versions with comparative rates and great discounts.... learn more about SurveySparrow

    Entry Level Price
    $19 Per Month
    Free Trial
    14 Days
    25%

    Category Focus

    Market Research Software
  • 9. QuestionPro

    Survey software that gets the job done.
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    QuestionPro provides powerful online survey software designed to help you make better business decisions. Our easy to use software includes tools for creation, distribution, and analysis of online surveys, polls, forms, and quizzes. Use our advanced features to completely customize the survey experience and power sophisticated analysis. Best of all, our customer support team is available 24X7 to g... learn more about QuestionPro

    Entry Level Price
    Free version
    Free Trial
    Available
    33%

    Category Focus

    Market Research Software
  • 10. Voxco

    Omnichannel Survey Software
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    Voxco maximizes ways for you to reach respondents. All modes are part of one centralized omnichannel survey software platform, so no matter how you survey respondents, the data stays in the same place (even on-premise!). The beauty of our survey tools is that you can build a system to meet your exact requirements today, and you can add components as needs evolve.... learn more about Voxco

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    50%

    Category Focus

    Market Research Software
  • 11. SmartSurvey

    Make Smarter Decisions.
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    SmartSurvey is the UK's Leading Online Survey Tool. Creates online surveys and responsive questionnaires with our user-friendly yet advanced survey software. Over 100,000 customers worldwide trust us to; * Provide a customer-first approach to providing survey software * Deliver advanced features to suit market needs * Allow for secure data collection * Help identify business opportunities & ... learn more about SmartSurvey

    Entry Level Price
    Free version
    Free Trial
    Available
    33%

    Category Focus

    Market Research Software
  • 12. PriceBeam

    Pricing Right Made Easy
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    Are your prices too low? or too high? How much are your customers really willing to pay? What features or benefit would they pay more for? 88% of all prices are decided on gut feeling, guesswork, repeat of last year's prices and other unscientific methods. The result: either too high prices that lead to loss of sale and market share or too low prices, leaving money on the table. With PriceBeam'... learn more about PriceBeam

    Entry Level Price
    Contact Vendor
    Free Trial
    30 Days
    50%

    Category Focus

    Market Research Software
  • 13. Xoxoday Plum

    Run rewards, benefits and incentive programs.
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    Xoxoday Plum is a powerful rewards, incentives, benefits & payouts infrastructure that helps businesses to simplify their rewards program while making the gratification experience delightful for end-users. Xoxoday Plum's native integration with some of the popular HRMS, HRIS, CRM, Survey, Marketing automation, SSO, SAML tools like SAP SuccessFactors, Zoho People, Darwin Box, Keka, Hubspot, Fre... learn more about Xoxoday Plum

    Entry Level Price
    $299 Per Month
    Free Trial
    14 Days
    33%

    Category Focus

    Market Research Software
  • 14. quantilope

    GERMAN Efficiently unlock quality consumer insights at speed
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    quantilope's Agile Insights platform offers multiple solutions to answer questions across your entire organization from business strategy to product planning, product launch, and performance monitoring. Our tools are customizable, powered by automated methodologies to deliver advanced analyses at speed. quantilope provides a variety of pre-templated surveys to answers questions that affect your ov... learn more about quantilope

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    50%

    Category Focus

    Market Research Software
  • 15. Altiar

    Enhanced productivity for your team
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    With Altiar, users can connect quickly with the information they need, enabling organizations to improve performance and competitiveness. By providing targeted tools to help users discover content, Altiar Enterprise offers a powerful way to promote and share knowledge within an organization. No matter how your data is structured, Altiar Enterprise unlocks its true potential by transforming it into... learn more about Altiar

    Entry Level Price
    $1.50 Per Month
    Free Trial
    N/A
    33%

    Category Focus

    Market Research Software
  • 16. Zoho Survey

    Experience the craft of survey creation.
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    Create your survey in minutes. Reach your audience on every device. View results graphically and in real-time. Create with over 25 question types, and features like skip logic and piping, you can design your perfect survey. Spruce it up to suit your brand and style with customizable themes. Collect share your surveys instantly with everyone on your list, using social media and email campaigns. Our... learn more about Zoho Survey

    Entry Level Price
    Free version
    Free Trial
    Available
    33%

    Category Focus

    Market Research Software
  • 17. SurveyLegend

    Make Beautiful Surveys, Forms, and Polls Free
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    SurveyLegend is the next generation of online surveys engaging, platform-independent & beautiful. We empower companies - large & small - & individuals, to create mobile-friendly, gorgeous surveys. Now you can create great-looking surveys on your PC or tablet, customize the look of your survey however you like, & display collected data with eye-catching & insightful graphics. Creating questionnaire... learn more about SurveyLegend

    Entry Level Price
    Free version
    Free Trial
    Available
    25%

    Category Focus

    Market Research Software
  • 18. The Survey System

    Software for Web Surveys, Mobile Surveys, Telephone Interviews
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    The Survey System is the most complete survey software package available for all types of questionnaires and research projects from web, telephone, mobile, CAPI, or paper questionnaires. This exceptional survey software package is ideal for mixed-mode surveys, which combine two or more of those methods. The Survey System's many time-saving features enable you to conduct sophisticated surveys and p... learn more about The Survey System

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    33%

    Category Focus

    Market Research Software
  • 19. Dynata Insight Platform

    WE CONNECT WITH REAL PEOPLE
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    Dynata is one of the world’s leading single providers of first-party data contributed by people who opt-in to member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has bui... learn more about Dynata Insight Platform

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    50%

    Category Focus

    Market Research Software
  • 20. Discuss.io

    The smart video platform for conversations that count
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    Discuss.io helps market researchers stay on track during interviews and streamline the work that follows. Features include moderation; public, private and back room chat; interactive stimuli, screen sharing and whiteboards; searchable transcriptions; team management; translator capability; respondent management tools, (recruiting, incentive management, etc); and powerful flagging & tagging. Easily... learn more about Discuss.io

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    25%

    Category Focus

    Market Research Software
  • 21. ARCS

    Participant Check-in. Made Super Easy!
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    ARCS provides your panel members with an engaging experience to self-schedule and respond to studies while improving your operations' efficiency. ARCS panel management platform helps you find and qualify the right people, schedule them for studies, and optimize panel engagement.... learn more about ARCS

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    50%

    Category Focus

    Market Research Software
  • 22. CMNTY

    CMNTY is online community tool.
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    CMNTY is online community tool that enables users to build their own community – whether that’s a customer community platform, insights community platform or private social network. The customer community platform, in particular, is fully equipped with a survey tool, a blog, polls and 40 different interactive widgets. The software can be fully customised for your brand as well as integrated wi... learn more about CMNTY

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    50%

    Category Focus

    Market Research Software
  • 23. Pollfish

    Simple Surveys. Powerful Insights.
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    Pollfish is a hybrid-service survey platform that merges methodology and technology to provide an innovative solution for conducting market research and collecting the most accurate insights. Using Organic Sampling, a methodology of surveying real consumers at random within the devices they are organically engaged in, Pollfish surveys its distributed mobile consumer network of over half a billion ... learn more about Pollfish

    Entry Level Price
    $95 Per Month
    Free Trial
    N/A
    33%

    Category Focus

    Market Research Software
  • 24. FlexMR

    The insights empowerment company
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    Markets grow, consumers evolve, and brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, your team needs an insights partner they can rely on. A partner dedicated to your success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful - whilst overcoming the modern challenges that research, product and marketi... learn more about FlexMR

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    80%

    Category Focus

    Market Research Software
  • 25. DataDynamic

    Professional Market Research Tools For Beginners And Experts
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    Online and offline market research analysis and reporting tools for beginners and experts. Easily import/merge different datasets, edit data, create or recode new variables. Create and export complex tables including native support for many KPIs like NPS and EPS. Quickly export your tables to Excel or PDF. Easily build complex Powerpoint or PDF reports across hierarchical structures contai... learn more about DataDynamic

    Entry Level Price
    $849.77 Per Year
    Free Trial
    14 Days
    33%

    Category Focus

    Market Research Software
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Frequently Asked Questions

Who Can Invest in Market Research Software?

Regardless of the size and type of operations, all companies and business enterprises planning to iterate their existing offerings or planning to unveil a new product or add a new service should invest in the market research software tool. The platform can also prove handy for budding entrepreneurs looking to embark on a new journey with their startups and plan to introduce a new innovative product in the market. Also, market research solutions can help established businesses identify the current market trend, understand and analyze the growth or decline of an existing item, and monitor the changing competitive landscape. Market research tools are also used by non-profit organizations, marketing agencies, academic institutions, media houses, and many more to understand customer behavior.

What is the Best Market Research Software Tool?

The best market research software is the ones that can provide all top-class features such as real-time reporting, create quick survey questionnaires, allow multi-channel distribution, benchmarking, panel management, and much more. It should create various benefits such as providing high-quality, reliable data, targeting a better potential market, improving customer services, and lowering the risk factors while releasing the product. The best tool options include SurveyMonkey, SurveySparrow, Qualtrics CustomerXM, Confirmit,  QuestionPro, QResearch, Voxco, Questback, Alchemer, and many more.

How Does Market Research Software Solutions Work?

Any top market research tool involves a few vital steps to carry out research efficiently. The first step is, of course, identifying the reason or problem and finding out the purpose of your research survey. Next, you need to decide on a proper research methodology and select a pattern.  The software helps to simplify the process. Next, the tool helps you gather both the primary and secondary data. The fourth step is crucial where you will systematically analyze the data, again with market research solutions. In the last step, the software helps in deriving a conclusion. This is where you make a final decision.

When to Use Online Market Research Tools?

You can implement online market research tools under different scenarios. 

The software proves helpful when you need to ascertain whether the market is fit for the particular product you are launching or not. You can get data from surveys if the customers are looking for such products. The software proves its worth if you have to launch a new product in the market by letting you discover the accurate target market, almost nullifying the chances of failure or risk. You can plan to invest in the tool to improve or enhance your existing product to boost the customer experience. Business enterprises that wish to gain factual information and knowledge of the market can use market research software for small business. Market research tools play an essential role in making informed decisions.

What Types of Market Research Can You Do With Market Research Software?

Market research tools allow companies to conduct different types of market research to gather actionable data and valuable insights on the products. The four main types include primary research, secondary research, qualitative, and quantitative research. 

The primary research provides you with the main or initial critical information about the market trends and current customer demands. Popular examples of primary research include polls and surveys, taking consumer interviews for product review and feedback. Secondary research is usually conducted to analyze the competition’s metrics with the help of different resources. You are directly not involved in this kind of research. The examples include all kinds of popular content genres such as blogs, articles, e-books, whitepapers, videos, and infographics. 

Businesses also conduct qualitative research, where you cannot measure the gathered data. Taking feedback enables you to determine whether the product has satisfied the customers’ expectations or not. Quantitative research, as the name suggests, is gathering vital statistics, numbers, and figures in terms of data to analyze everything statistically. 

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