Semrush

4.5 (253 Reviews)|Write a Review|Claimed profile
United States HQFounded 2008

Deployment

Web-based

Best for

SmallMediumLargeFreelancer

Overview

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

At a glance

Software information

Industries served, licensing and the support Semrush provides.

Industries

  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • Phone
  • Support daysMondayTuesdayWednesdayThursdayFridaySaturdaySupport time10:00 to 18:00 (EST)

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training
Languages (10)
ChineseDutchEnglishFrenchItalianJapanesePortugueseSpanishTurkishVietnamese

Review analytics

What customers report

4.5
Based on 253 verified reviews

What users like the most

  • A very clean, logical and user-friendly interface. The users don't heed extra hints.
  • Rich digital marketing functionality. Tools for PPC, SEO, Content marketing and many more.
  • Everyhing is okay

What users like the least

  • If you are a freelance specialist the tool may seem to expensive.
  • No cons so far. I like the software and am going to use it further
  • Learning curve

What users say

Review Analytics of Semrush

Every review is verified through Goodfirms before it's published.

4.5253 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.5
Customer support (27 reviews)4.3
Value for money (15 reviews)4.0
Integrations (15 reviews)4.0
Review Summary
Summarized from 253 verified reviews · Updated September 2026
Semrush is widely used for SEO, competitor analysis, and keyword research, with users consistently praising its comprehensive features, detailed reporting, and ability to track performance across multiple metrics. Common strengths include site audits, backlink analysis, and competitive intelligence tools, though users frequently cite pricing as a significant drawback, particularly for smaller agencies and those not requiring daily access. Interface and user experience improvements are requested by several reviewers, and some note occasional accuracy issues or limitations in data availability, such as organic traffic gaps or keyword tracking restrictions.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Semrush
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What reviewers mention most

Ashley Jane, Marketing Manager at zigihubVerified Review
Posted on Dec 26, 2018

“Powerful as a SEO Software tool”

Overall rating5.0

Pros: Gives a lot of information to digital marketer. It's like a gold mine.

Cons: The UI should be changed. They have been using the same old look from years and now it's the time to change.

Overall Experience: Amazing loved it andIi will strongly recommend it to everyone to spy.

Abhinav Mahajan, Co-founder at HelfisVerified Review
Posted on Dec 26, 2018

“I love it!”

Overall rating4.0

Pros: Easy to use and good analytics and insights.

Cons: Did not use it much that I can comment about.

Overall Experience: Satisfactory

Salman Aslam, Founder & CEO at ClustoxVerified Review
Posted on Dec 26, 2018

“Team have experience with it”

Overall rating5.0

Pros: What I liked most about the software was the ability to see what the competitors were doing in terms of their SEM research. It gave great insights into how to better calculate ours.

Cons: There are some areas where it seems like information is just being repeated. The keyword research tool could also stand to be a bit more concise.

Juego Studio Private LimitedVerified Review
Posted on Dec 25, 2018

“Excellent for every SEO experts”

Overall rating5.0

Pros: We love the Backlink Audit, Competitor Analysis and website performance features.

Cons: Keyword Position mismatched while receiving algorithm updates.

Overall Experience: While there are plenty of SEO-related CRMs out there, SEMRush unifies all the essentials under one roof, while also including actual actionable SEO-hints and strategies right on your dashboard. There is even social media tracking and posting built in, so you don't even need to go find another software for that. It really does wonders for building a brand and maintaining brand awareness and mentions.

Casey Bryan, SEO & Google Ads Specialist / Owner at Grand Cru DigitalVerified Review
Posted on Dec 25, 2018

“It provides value for money”

Overall rating4.0

Grand Cru Digital has been using SEMRush for over 5 years now, however, it was only really in the last year that we started using it on a daily basis. Before committing to SEMRush I completed a free trial of several SEO software, however, I found SEMRush offered the most value for money from ranking tracking across multiple devices and locations to the site audit function picking up on technical errors with my client websites. I have recently moved from a Pro to a Guru account (12-month commitment) as it's definitely adding value to my services. However, when it gets to the end of the 12 months I will again review all the options again before committing to another 12 months.

Pritam KumarVerified Review
Posted on Dec 25, 2018

“Best in all tools”

Overall rating5.0

Pros: The platform provides us with accurate data.

Cons: Costly per month for the pro users.

Abhijit Mandavkar, Team Leader - Online Marketing at NeoSOFT Technologies Verified Review
Posted on Dec 25, 2018

“One of the best SEO tools”

Overall rating4.0

Pros: The best feature it's Deep Site Analysis feature.

Cons: Not founded any till now.

Manit Aslot, Technical Consultant at BrainTechnix SoftwaresVerified Review
Posted on Dec 24, 2018

“Great analysis and information provided”

Overall rating5.0

It is a must-have SEO software.

I use :

– Keyword recommendation, competition…

– Domaine growth

– Keyword growth and decrease

– Competitors best pages & keywords

– Adwords insight & ads samples

It is a very complete tool, and there is a “free” édition that give access to few results each day, which is very useful if you don’t have the money for the 99 $ / month.

Mike Bullen, Director at EuriskoVerified Review
Posted on Dec 24, 2018

“It is one of the key business tools”

Overall rating5.0

I've been using SEMRush for about 3 years and absolutely love it. I started out with the free account which was a good introduction to the keyword search and organic positioning and as our agency Eurisko grew so did my requirements for SEMRush.



It's not only that, but over the last year SEMRush has added a number of new features for keyword research, content marketing, social media marketing. It really has become one of the key business tools that I use.



All of my customers benefit from using SEMRush to set up and manage their website optimisation.



Pros:

• It is one of the few tools that measures Australian traffic

• The projects feature to set and manage websites is brilliant.

• The ability to connect Google Analytics and Webmasters gives that extra layer of information that starts to really close the loop.



The biggest con for me is the limitations in the Pro account, you only have 5 projects and you quickly run up your daily search quota. Haven’t had any issues with the Guru account but for $200 it’s a little pricey but an excellent investment.

Matt Bassos, Head of SEO at Vuly PlayVerified Review
Posted on Dec 22, 2018

“SEMRush is a valuable tool for SEO and digital marketing professionals.”

Overall rating4.0

PROS:

• Large quantity of accurate clickstream data across different regions globally. This includes both desktop and mobile information in areas such as monthly keyword search volumes, brand monitoring and backlink profiles.



• It assists Vuly Play review competitor websites for actionable insights. This includes content and keyword gap analysis, competitor domain backlink intersects and social media channels.



• Provides a full range of tool that provides a comprehensive package for everything SEO. This includes keyword rank tracking, technical site audit reports, and content marketing ideation. 



• Their commitment to continually improve current functionality, while adding new features and tools that allows a user to leverage additional information.



CONS:



• Depending on core marketing regions, available data may be more limited in some cases. 



• Can take time for digital marketing to familiarise the range of tools and available features.



• Pricing is slightly more expensive than some competitor software that share some common tools and features

• It does require some on-boarding to ensure you get full value from the tools it offers.

Capabilities

Semrush features

The full feature set, grouped by module.

SEO Software

  • A/B Testing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • User Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Collaboration
  • Content Curation
  • Engagement
  • Monitoring
  • Social Analytics
  • Team Management

Web Analytics Software

  • Campaign Management
  • Dashboard
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

PPC Software

  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Reports
  • ROI Tracking

Market Research Software

  • Benchmarking
  • Data Management
  • Multi- Channel Distribution
  • Reporting/Analysis
  • Sample Management
  • Statistical Analysis
  • Survey Management

Content Management Software

  • Analytics
  • Content Publishing
  • Customizable Templates
  • Document Management
  • Scheduling
  • SEO Management

Social Media Management Software

  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Post Scheduling
  • Publishing Management
  • Reporting & Analytics
  • Social Media Monitoring

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Response Analysis
  • Keyword Ranking Tracking
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Dashboard & Data Visualization
  • Custom Report Generation

Plans

Semrush pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
7 Days
Pro$139.95 / month
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
Guru$249.95 / month
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
Business$499.95 / one-time
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Media

Screenshots & video