I've been using SEMRush for about 3 years and absolutely love it. I started out with the free account which was a good introduction to the keyword search and organic positioning and as our agency Eurisko grew so did my requirements for SEMRush.
It's not only that, but over the last year SEMRush has added a number of new features for keyword research, content marketing, social media marketing. It really has become one of the key business tools that I use.
All of my customers benefit from using SEMRush to set up and manage their website optimisation.
Pros:
• It is one of the few tools that measures Australian traffic
• The projects feature to set and manage websites is brilliant.
• The ability to connect Google Analytics and Webmasters gives that extra layer of information that starts to really close the loop.
The biggest con for me is the limitations in the Pro account, you only have 5 projects and you quickly run up your daily search quota. Haven’t had any issues with the Guru account but for $200 it’s a little pricey but an excellent investment.