Semrush

They do well 2 things:

1. Backlinks Audit: Which is used to analyze toxic links and indexing.

2. API is very straightforward with Google Sheet

But I think they need to put more effort into the Projects Dashboards.

Team at Allianz Partners really enjoys using SEMrush for support with Audits, checking in on competitors and keyword research. I find they provide very thorough auditing that aligns closely with my Screaming Frog crawls. It is great coming in each morning to an email to check if anything negative or positive has happened to my sites. I also love their new Keyword Magic Tool that really helps me dig into keyword data.



I also, find their Domain Analytics tool is great for comparing competitors. This combined with the keyword gap tool can allow you to plan some great new content that you know will perform.



The only thing I think they need to work on is their backlink database. I just find it is not as in depth as other contenders but it's always important in SEO to use multiple tools.



Semrush on a whole is incredibly supportive and find they are very approachable. They have a Facebook group to ask questions and they even set up workshops in Brisbane, Australia!

Pros: We are accessible to so much information, just from under one platform.

Cons: Strangely organized.

Overall Experience: Wealth of data but hard to interpret.

The team at Managed SEO believes that its a great system which delivers way more value than most people ever use! The billing isn't too bad however I can see a cheaper alternative coming through in the next few years for sure (already there are a few contenders). Their billing is a bit stiff, they cant change your billing date if you need to be billed on a certain day of the month! Their information is rather accurate - but not always. For Backlinking I would rather choose other players as they give much more data. The GAP Analysis is pretty awesome as well.

A platform where all the e-commerce entrepreneurs and website owners understand how their competitors have created marketing opportunities so they can make use of them as well. By knowing exactly what your competitors top ranking pages are and the keywords those pages are ranking for, you can be exponentially more efficient with your time by creating and optimizing your content based on those keywords.

Free version is really good in terms of features, but I really think that UI and UX needs improvement.

SEMRush is an instrumental tool for analysing technical onsite issues for any website, whether it is a large international brand, or a local landscaper - the quest always starts with SEMRush. As per the opinion of team at StudioHawk, it acts as a powerful tool when looking at what is going on in regards to the SEO of a site, and gives you insights quickly. The con at the moment is reliance on the tool - it's definitely not the cheapest on the market and when you have a full agency using it those costs can stack up quickly!

Pros: Provide a detailed report, pin-point accurate ad data as well as an in-depth look at your ad campaign data.

Cons: N/A

Overall Experience: Very Nice

SEMRush offers a wide variety of features that are helpful in very tangible ways for our content and SEO team. It helps Avail identify their closest organic competitor using Organic Research. Then, we can use the Keyword Gap Analysis to identify keywords our competitor is ranking for that we are not. This helped us refine our content calendar so we're targeting new keywords and topics that has helped us grow traffic significantly. 



We also track Keyword Positions for specific keywords that we're targeting. This can be easily organized as unique Projects. 



They're also constantly launching "Beta" new features and new helpful guides for how to navigate to different kinds of reports and how to use them. The UI isn't always intuitive and they've changed navigation this year; however, overall, you can find what you need rather quickly.

Pros:- It is good for improving online performance.

Cons:- It is paid.