Best Social Media Management Software

Are you looking for the right social media management software to engage with your audience? GoodFirms has a list of the best social media management tools with verified user reviews, pricing, and features. Through social media management platforms, scheduling, finding, managing, and reporting social media content can be facilitated effortlessly assisting in interacting with followers comfortably. However, with many alternatives tools available, it becomes challenging to find the right social media management software that caters to all your needs. To aid your search, GoodFirms has come up with a list of reliable social media software that will help manage social content and also measure social media results.

178 Softwares   |  Last updated: Jul 21, 2024
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List of Social Media Management Software | Social Media Management Tools

  • Ryzely

    5.0 (1 Review) Verified

    Ryzely is a complete social media management software. Unlimited accounts. Infinite connections in one platform. A social media platform that lets you post, connect, and manage your digital presence like a Pro. ... read more about Ryzely

    Ryzely - best Social Media Management tool reviewed by: Shubhangi Konde
    Entry Level Price
    Free version
    Free Trial
    Available
    50% in Social Media Management Software
    • Campaign Management
    • Collaboration
    • Customer Engagement
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Open Source
    • Cloud Hosted
    • Web-based

    SUPPORT

    • Chat
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video Guides
    • Blogs
    • Infographics

    Pricing Type

    • Free

    Payment Frequency

    • Monthly Payment
  • influData’s packages are the foundation of modern influencer marketing and include unlimited searches, quality scores, campaign tracking & reporting and all creator insights. Additional features such as audience reports or the compare ... read more about influData

    Entry Level Price
    Contact vendor
    Free Trial
    Available
    50% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Collaboration
    • Multi-Account Management
    • Reporting & Analytics
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Open Source
    • Cloud Hosted
    • Web-based

    SUPPORT

    • Email
    • Chat
    • Phone
    • Weekdays

    Training

    • Webinar
    • In-person
    • Documentation

    Knowledge Base

    • Influencer Search Tool
    • Social Media Analysis Tool
    • Influencer Marketing

    Pricing Type

    • Per User

    Preferred Currency

    • USD ($)

    Free Version

    • Yes

    FREE TRIAL

    • Available Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
    • Quote Based
  • Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for ... read more about Semrush

    A Satisfactory Tool for SEO reviewed by: Blake Blossom, Team Manager at Apex Group Ltd
    Entry Level Price
    $129.95 Per Month
    Free Trial
    7 Days
    10% in Social Media Management Software
    • Campaign Management
    • Collaboration
    • Content Management
    • Customer Engagement
    • Post Scheduling
    • Publishing Management
    • Reporting & Analytics
    • Social Media Monitoring

    INDUSTRIES

    • Information-technology-services
    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based

    SUPPORT

    • Email
    • Phone
    • Support Days

    Training

    • Webinar

    Knowledge Base

    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • On-Site Training

    What User‘s Say

    A Satisfactory Tool for SEO
    Blake Blossom, Team Manager at Apex Group Ltd
    Good for SEO
    Muhammad Shehbaz, SEO executive at TechLobsters
    Beneficial to SEO
    Priya Thakur

    REVIEW SUMMARY

    At ID Visa Hub, we use SEMrush for backlink analysis and content gap and its a perfect tool for that. The only thing that needs improvement in my opinion is that it lacks a blank keyword searching option that let's to explore new ideas. If it'll also be available that definitely it'll beat all other SEO tools.
    Blake Blossom
    Blake Blossom, Team Manager at Apex Group Ltd

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • Yes

    FREE TRIAL

    • 7 Days Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription

    AVAILABLE PACKAGES

    Pro
    $129.95 Per Month
    Guru
    $249.95 Per Month
    Business
    $499.95 One-time
  • Turn clustomers into customers. Personalize every email for every customer using real-time behavioral data and automated triggers with Intuit Mailchimp, the #1 email marketing and automation platform. It helps businesses of all ... read more about Intuit Mailchimp

    it's a good SaaS software for email marketing Campaigns. reviewed by: Harshitha Venkatrathnam, looking job as fresher in digital marketing with certification in digital marketing at ulketz
    Entry Level Price
    $25 Per Month
    Free Trial
    N/A
    10% in Social Media Management Software
    • Brand Tracking
    • Collaboration
    • Customer Engagement
    • Multi-Account Management
    • Social Media Monitoring

    INDUSTRIES

    • Computer-software
    • Information-technology-services
    • Marketing-advertising
    • Market-research
    • Telecommunications

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac

    SUPPORT

    • Email
    • Phone
    • 24x7 Support

    Training

    • Webinar

    Knowledge Base

    • Help Guides
    • Video
    • Blog
    • Case Studies
    • Whitepapers
    • On-Site Training

    What User‘s Say

    it's a good SaaS software for email marketing Campaigns.
    Harshitha Venkatrathnam, looking job as fresher in digital marketing with certification in digital marketing at ulketz
    Transforming Email marketing for businesses
    AYUSH GUPTA, C Parts Expert at LPS Bossard PVT LTD
    Easy to use email marketing platform with a host of features
    Brad Russell, Founder at Digital Hitmen

    REVIEW SUMMARY

    It makes Email marketing Campaigns easy. It helps to reach business goals. It is one of the best Market Automation platforms. It ranks best in email marketing platforms.
    Harshitha Venkatrathnam
    Harshitha Venkatrathnam, looking job as fresher in digital marketing with certification in digital marketing at ulketz

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • Yes

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
    • Quote Based

    AVAILABLE PACKAGES

    Standard
    $25 Per Month

    INTEGRATED WITH

    • QuickBooks Commerce
    • Shopify
    • Squarespace
  • Hootsuite is the world's most widely used social media marketing & management platform with over 16 million users worldwide. The social media management platform that lets you build smarter workflows, scales across ... read more about Hootsuite

    Hootsuite is a great way to integrate your content across social media platforms reviewed by: Kevin Daly, Marketing Manager at Zevo Health
    Entry Level Price
    Free version
    Free Trial
    Available
    30% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Collaboration
    • Content Management
    • Customer Engagement
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac

    SUPPORT

    • Email
    • 24x7 Support

    Training

    • Webinar

    Knowledge Base

    • Help Guides
    • Video
    • Blog
    • Webinars
    • Case Studies
    • Whitepapers
    • On-Site Training

    What User‘s Say

    Hootsuite is a great way to integrate your content across social media platforms
    Kevin Daly, Marketing Manager at Zevo Health
    Hootsuite will meet all your demands to your social media management problems
    Corey Tyner, Founder at Buy Yo Dirt
    It helps businesses and services manage their social media account
    Jordon Scrinko, Founder & MD at Precondo

    REVIEW SUMMARY

    We Zevo Health use Hootsuite. We all know it's not just about posting creative content to create a buzz; timing is also essential. Hootsuite allows users to save posts in a cloud server and schedule to post them as desired. This software tool also allows the company to measure its KPI, which is one of this tool's most essential functions. We need to know if our content translates into a sale and reaches our target audience. It also gives insight and suggestions that improve our content. It offers a 30-day trial for the company to explore and see if it works for them. As for functions, it can be not easy to manage many platforms simultaneously. Hootsuite made its interface simple but with many tools available. You can also pull content from Dropbox and Google drive to add to your posts. It is not laggy, and it updates in real-time.

    Kevin Daly
    Kevin Daly, Marketing Manager at Zevo Health

    Pricing Type

    • Free

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
    • Quote Based

    INTEGRATED WITH

    • twitter
    • facebook
    • instagram
    • LinkedIn
    • Youtube
    • Pinterest
  • Buffer is an intuitive, streamlined social media management software platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. We have a suite of ... read more about Buffer

    My time saviour, pre scheduled app reviewed by: suchitra biswal, Website designer at Infosys
    Entry Level Price
    Free version
    Free Trial
    Available
    50% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Collaboration
    • Content Management
    • Customer Engagement
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Open Source
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac

    SUPPORT

    • Email
    • 24x7 Support

    Training

    • Webinar

    Knowledge Base

    • Help Guides
    • Blogs
    • Webinars
    • Case Studies
    • On-Site Training

    What User‘s Say

    My time saviour, pre scheduled app
    suchitra biswal, Website designer at Infosys
    "Scheduling Platform for sure"
    Arshia Jabbar
    Buffer allows us to schedule posts ahead of time and then tweak them as needed
    Rengie Wisper, Co-Founder and Designer at Ever Wallpaper

    REVIEW SUMMARY

    It is a grate tool for social media marketers. it is the time saver app for me .I can easily schedule my post for whole month in a single click . with the help of this tool I can easily fixed my posting time. The best part of the software is that it quite fluent ,easy to navigate.also they have responsive customer support which gives a great user experience
    suchitra biswal
    suchitra biswal, Website designer at Infosys

    Pricing Type

    • Free

    Preferred Currency

    • USD ($)

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
  • Socioboard helps businesses and brands with a 360o social media lead generation, marketing, customer support and engagement automation platform. Businesses have changed drastically in last century. Everything has moved to digital world ... read more about Socioboard

    Multiple account management is so easy with Socioboard reviewed by: Anil Pavagi, Web Developer at Anil Pavagi
    Entry Level Price
    $9.98 Per Month
    Free Trial
    7 Days
    50% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Collaboration
    • Customer Engagement
    • Multi-Account Management
    • Publishing Management
    • Reporting & Analytics
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based

    SUPPORT

    • Email
    • Chat
    • Phone
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Blogs
    • Training

    What User‘s Say

    Multiple account management is so easy with Socioboard
    Anil Pavagi, Web Developer at Anil Pavagi
    Socioboard is one of the reliable software and social media management software.
    Paritosh Chakma
    Socioboard is a tool with affordable price and the best reliability
    Robert Higgins

    REVIEW SUMMARY

    My overall experience is so amazing with this tool. Since I use it I can manage all my social media works without any hassle. 5 stars!

    Anil  Pavagi
    Anil Pavagi, Web Developer at Anil Pavagi

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • Yes

    FREE TRIAL

    • 7 Days Trial

    Payment Frequency

    • Monthly Payment

    AVAILABLE PACKAGES

    Standard
    $9.98 Per Month
  • Loomly is the Brand Success Platform that empowers marketing teams to collaborate, publish and measure. It streamlines teamwork along your entire content management process: manage digital assets, fuel storytelling, polish content, approve ... read more about Loomly

    Good for initial content management system reviewed by: Anonymous
    Entry Level Price
    $26 Per Month
    Free Trial
    15 Days
    25% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Content Management
    • Multi-Account Management
    • Publishing Management
    • Reporting & Analytics
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux

    SUPPORT

    • Chat
    • 24x7 Support

    Training

    • Webinar

    Knowledge Base

    • Help Guides
    • Video Guides
    • Blogs
    • Webinar

    What User‘s Say

    Good for initial content management system
    Anonymous
    Loomly is an all-in-one brand success system that helps our marketing team to engage
    Ronen Ben-Dror, Director, Client Development at Blue Valley Marketing
    Loomly helps you manage your entire digital assets and improve the reach
    Steve Pogson, Founder & E-commerce Strategy Lead at FirstPier

    REVIEW SUMMARY

    Scheduling and approval trails are super important to us. I love how you can preview posts before publishing. The automatic link shortening feature is a real time-saver.The generic content feature for multiple channels is fantastic. Their support team is amazing, always quick to respond. Implementing and integrating it was a breeze—just a simple click and log in for all our channels. We rely on it all day, every day, multiple times.
    Anonymous
    Anonymous

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 15 Days Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
    • Quote Based

    AVAILABLE PACKAGES

    Standard
    $26 Per Month
  • HubSpot Marketing Hub software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale. It covers everything you need to launch effective marketing campaigns that make ... read more about HubSpot Marketing Hub

    Great Platform to Grow Your Marketing On Top Of reviewed by: Bobby Vickers, Co-Founder at Doorvana Garage Doors
    Entry Level Price
    Free version
    Free Trial
    Available
    11% in Social Media Management Software
    • Campaign Management
    • Content Management
    • Customer Engagement
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Reporting & Analytics
    • Social Media Monitoring

    INDUSTRIES

    • Education-management
    • Information-technology-services
    • Marketing-advertising
    • Market-research
    • Retail

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux

    SUPPORT

    • Email
    • Chat
    • Phone
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video
    • Blog
    • Case Studies
    • On-Site Training

    What User‘s Say

    Great Platform to Grow Your Marketing On Top Of
    Bobby Vickers, Co-Founder at Doorvana Garage Doors
    On a single platform, HubSpot provides various tools for marketing, sales, customer care, and CRM
    Susan Anderson, Founder & Lead Editor at The Worthy Goods
    HubSpot is a perfect choice if you search for a tool that acts as an all-in-one solution
    Alex Contes, Co-Founder & SaaS Expert at Review Grower

    REVIEW SUMMARY

    As the Co-Founder of https://www.doorvana.com/, I am responsible for implementing and oversight of our marketing activity. HubSpot's user-friendly interface makes it incredibly easy to navigate through various tools and features. From managing email marketing campaigns to creating personalized workflows, the platform offers a plethora of functionalities that cater to every marketing need. The intuitive design ensures that even individuals new to marketing automation can quickly grasp its potential and start utilizing its full capabilities. One standout feature of HubSpot is its robust analytics dashboard. It provides comprehensive insights into campaign performance, audience behavior, and ROI, enabling data-driven decision-making. The ability to track and measure the success of every campaign has been invaluable in refining strategies for better results.
    Bobby Vickers
    Bobby Vickers, Co-Founder at Doorvana Garage Doors

    Pricing Type

    • Free

    Preferred Currency

    • USD ($)

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
  • Sprout Social’s social media management software & marketing solutions help you find, form and deepen real connections with the people who love your brand. Sprout Social’s all-in-one social media management solution empowers ... read more about Sprout Social

    Sprout Social is one of the best one-stop social network management reviewed by: Garth Watrous, Chairman and Second Generation Owner at American Hat Makers
    Entry Level Price
    $89 Per Month
    Free Trial
    30 Days
    25% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Collaboration
    • Content Management
    • Customer Engagement
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Reporting & Analytics
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac

    SUPPORT

    • Email
    • Phone
    • 24x7 Support

    Training

    • Webinar

    Knowledge Base

    • Help Guides
    • Video
    • Blog
    • Webinars
    • Infographics
    • Case Studies
    • On-Site Training

    What User‘s Say

    Sprout Social is one of the best one-stop social network management
    Garth Watrous, Chairman and Second Generation Owner at American Hat Makers
    Sprout Social has been a great tool for us to manage all of our social media accounts in one place
    Patricia Jones, Co-Founder at Neutypechic
    Sprout Social is one of the most powerful social automation tools
    Stephanie Venn-Watson, Researcher at fatty15

    REVIEW SUMMARY

    We American Hat Makers use Sprout Social. Our top pick was Sprout Social due to its usability, publishing features, and analytics across all major social media platforms. We chose Sprout Social because of its various scheduling tools, analytics, mobile apps, and paid promotion tools.

    Garth Watrous
    Garth Watrous, Chairman and Second Generation Owner at American Hat Makers

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 30 Days Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription

    AVAILABLE PACKAGES

    Standard
    $89 Per Month

    INTEGRATED WITH

    • facebook
    • instagram
    • twitter
    • LinkedIn
    • Pinterest
  • Agorapulse is a Social Media Management Tool and CRM platform that enables agencies, businesses and marketers to manage all their social media messages, schedule and publishes content, identify key influencers, monitor social ... read more about Agorapulse

    AgoraPulse manage our social media campaigns effectively and gives us accurate insights reviewed by: Lucas James, CEO at Agency Go
    Entry Level Price
    Free version
    Free Trial
    Available
    50% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Collaboration
    • Content Management
    • Customer Engagement
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac

    SUPPORT

    • Email
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video Guides
    • Blogs
    • On-Site Training

    What User‘s Say

    AgoraPulse manage our social media campaigns effectively and gives us accurate insights
    Lucas James, CEO at Agency Go
    Agorapulse is a social media marketing platform that allows us to manage social media
    Steve Anderson, CEO at Junk-Yard-Near-Me
    Agorapulse is a perfect for tool for promoting social media as well as personalizes CRM
    David Reid, Sales Director at VEM Group

    REVIEW SUMMARY

    We Agency Go use AgoraPulse. There are so many social media platforms out there that worked well for us, but AgoraPlus takes the win here. Not only does it help to manage our social media campaigns effectively, but it also gives us accurate insights based on our target audience. It helps to segment the audiences based on their interests and customize the content accordingly for better results. There are multiple features that make it an efficient tool, such as automated publishing, contact management, conversion tracking, analytics, and more. However, there aren't any options to edit your post, which may demand a need for another additional application or your marketing team. Overall, it is great for most mid-size companies.

    Lucas James
    Lucas James, CEO at Agency Go

    Pricing Type

    • Free

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
  • CoSchedule is the only way to organize your marketing in one place. As a family of agile marketing products, CoSchedule serves more than 7,000+ customers worldwide, helping you stay focused, deliver projects ... read more about CoSChedule

    With CoSchedule one can manage their social media accounts and it's content reviewed by: Dawood Khan, CEO, and Co-founder at Pixelied
    Entry Level Price
    Free version
    Free Trial
    Available
    50% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Collaboration
    • Content Management
    • Customer Engagement
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Open Source
    • Cloud Hosted
    • Web-based

    SUPPORT

    • Email
    • Chat
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video
    • Blogs

    What User‘s Say

    With CoSchedule one can manage their social media accounts and it's content
    Dawood Khan, CEO, and Co-founder at Pixelied
    It is completely time and effort-saving scheduling application that is simple and economical
    Jason McMahon, Digital Strategist at Bambrick
    Powerful for social media marketing, project management, and team workflows
    Nicole Johnson, Owner at Or Whatever You Do

    REVIEW SUMMARY

    We Pixelied use CoSchedule. With this software, you can manage all your social media accounts and make a marketing schedule simultaneously. You can organize all contents, social media posts, and emails and automatically find the best posting times with your social media schedule. Collaborating with the team will be easy if you use this software because it can easily connect you with others.

    Dawood Khan
    Dawood Khan, CEO, and Co-founder at Pixelied

    Pricing Type

    • Free

    Payment Frequency

    • Monthly Payment
  • Later

    4.4 (6 Reviews) Verified

    Founded as the first-to-market Instagram scheduler in 2014, Later (formerly Latergramme) has grown from a simple Instagram tool to the #1 visual marketing platform for Instagram, Facebook, Twitter, and Pinterest.We believe that ... read more about Later

    It has endless features and is very easy to use as well as extremely budget-friendly reviewed by: Marie Sumner, Managing Director at Sumner & Co
    Entry Level Price
    Free version
    Free Trial
    Available
    50% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Content Management
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows

    SUPPORT

    • Email
    • 24x7 Support

    Training

    • Webinar

    Knowledge Base

    • Help Guides
    • Video
    • Blogs
    • Webinar

    What User‘s Say

    It has endless features and is very easy to use as well as extremely budget-friendly
    Marie Sumner, Managing Director at Sumner & Co
    Convenient & User-Friendly Social Scheduling Platform
    Carley
    Works with every social platform
    John Frigo, Digital Marketing Lead at MySupplementStore.Com

    REVIEW SUMMARY

    We Sumner & Co. uses Later - a social media scheduling platform to plan, upload and schedule posts for clients on multiple social media platforms. We rely heavily on this software. Our business has been using it daily for the past 3 months and hasn’t found another scheduling platform as good as Later. We will continue using this platform moving forward and highly recommend it. Budget-friendly, user-friendly, and lots of additional marketing features such as being able to preview scheduled posts visually on your Instagram account, in-depth analytics, and hashtag suggestion. Customization limitations include not being able to categorize note sections and add tags.

    Marie Sumner
    Marie Sumner, Managing Director at Sumner & Co

    Pricing Type

    • Free

    Preferred Currency

    • USD ($)

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
  • SocialPilot is a social media scheduling and social media marketing tool for social media professionals, digital marketing agencies, social media power users, bloggers and any individuals who want to increase their social ... read more about SocialPilot

    SoicalPilot allows three people to operate it in a much lesser amount reviewed by: Daniel Gray, Digital Marketing Manager at Smart Scouter
    Entry Level Price
    $29.75 Per Month
    Free Trial
    14 Days
    50% in Social Media Management Software
    • Brand Tracking
    • Collaboration
    • Content Management
    • Customer Engagement
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Reporting & Analytics
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based

    SUPPORT

    • Chat
    • 24x7 Support

    Training

    • Webinar

    Knowledge Base

    • Help Guides
    • Video
    • Blog
    • Webinar

    What User‘s Say

    SoicalPilot allows three people to operate it in a much lesser amount
    Daniel Gray, Digital Marketing Manager at Smart Scouter
    SocialPilot is best for our small team as it can access affordable social media software for more than one user
    Tyler Garns, CEO at Box Out Marketing
    Mass social media posting is breeze and time saving with Socialpilot
    Jason Ball, Director at Considered Content

    REVIEW SUMMARY

    We Smart Scouter use SocialPilot. As a digital marketer, I have explored many social media marketing platforms in the past 20 years, and the one that works exceptionally well is SocialPilot. If you are a small team, SocialPilot is the best social media marketing software that you can find on the internet. It is cheap compared to other such software and provides far better advantages. With big amounts, you can get software that allows a single person to operate it, but SoicalPilot allows three people to operate it in a much lesser amount. You can also take advantage of the free 14-day trial and discounts that it offers.

    Daniel Gray
    Daniel Gray, Digital Marketing Manager at Smart Scouter

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 14 Days Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
    • Quote Based

    AVAILABLE PACKAGES

    Professional
    $29.75 Per Month

    INTEGRATED WITH

    • Zapier
    • Feedly
    • Canva
    • Box
  • TrackMyHashtag is a Social Media Analytics tool focuses on tracking social media campaigns, collecting data and calculate various analytics and inferences based on the collected data. TrackMyHashtag is currently serving in Twitter ... read more about TrackMyHashtag

    Perfect Twitter analytics tool reviewed by: Bowin Poe
    Entry Level Price
    $49 Per Month
    Free Trial
    Available
    50% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Social Media Monitoring

    LICENSING & DEPLOYMENT

    • Cloud Hosted
    • Web-based

    SUPPORT

    • Chat
    • Phone

    Knowledge Base

    • Help Guides
    • Blogs

    What User‘s Say

    Perfect Twitter analytics tool
    Bowin Poe
    Amazing tool
    Rachit Singh
    Perfect hashtag analytics tool
    Caitlyn Davis

    REVIEW SUMMARY

    A perfect Twitter analytics tool for getting hashtag analytics of your keyword. Trackmyhashtag provides such analytics in a beautifully representative way, which is easy to interpret. Useful insights like Tweet timeline, most actual influential profiles, Total tweets their reach and impression and much more. It provides a real-time tracker to get the update of every second for any hashtag. It also helps to get Historical data for research or analysis on any topic.
    Bowin Poe
    Bowin Poe

    Pricing Type

    • Flat Rate

    Free Version

    • Yes

    FREE TRIAL

    • Available Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
    • Quote Based
    • One-Time Payment
    • Free

    AVAILABLE PACKAGES

    Standard
    $49 Per Month
  • Zoho Social is a complete social media management software platform for businesses and agencies. Manage multiple social channels, schedule unlimited posts, monitor keywords and collaborate with your team - all from a ... read more about Zoho Social

    Zoho Social is highly recommendable because it is perfect for small businesses reviewed by: Georgi Todorov, Founder at ThriveMyWay
    Entry Level Price
    Contact vendor
    Free Trial
    15 Days
    50% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Collaboration
    • Content Management
    • Multi-Account Management
    • Post Scheduling
    • Reporting & Analytics
    • Social Media Monitoring

    INDUSTRIES

    • Information-services
    • Information-technology-services
    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux

    SUPPORT

    • Email
    • Phone
    • 24x7 Support

    Training

    • Webinar

    Knowledge Base

    • Help Guides
    • Video
    • Blog
    • Webinars
    • Case Studies
    • On-Site Training

    What User‘s Say

    Zoho Social is highly recommendable because it is perfect for small businesses
    Georgi Todorov, Founder at ThriveMyWay
    Zoho Social saves businesses time and money by consolidating multiple social media tools into one platform
    Becca Klein, Owner at BeccaKlein.co
    Great Service - Hidden Costs
    Sindiwe Sealy

    REVIEW SUMMARY

    We ThriveMyWay use Zoho Social. The most important expectation from any social media marketing tool is that it must save you time and energy so you can focus on the day-to-day running of your company. Zoho Social makes it easy to schedule your posts for times when your audience will be most active, and once you've created a publishing schedule, Zoho Social does the rest work for you. It's easy to use, has many integration options, and has terrific support. At the standard plan level, Zoho is a publishing and scheduling tool that is ideal for the social media manager with one brand to manage. The Professional Level Zoho becomes your all-in-one social media marketing platform, complete with Canva Integration, post insights, a URL shortener, and a monitoring dashboard. No matter what your social media needs, Zoho Social will meet them, up your social media game, and grow with your company as you continue to expand.

    Georgi Todorov
    Georgi Todorov, Founder at ThriveMyWay

    Pricing Type

    • Flat Rate

    Preferred Currency

    • INR (₹)

    Free Version

    • No

    FREE TRIAL

    • 15 Days Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription

    INTEGRATED WITH

    • Zoho CRM
    • Zoho Desk
    • Canva
  • ContentStudio is a content discovery and social media management platform to help businesses manage and streamline their content marketing workflow. It is the easiest way to discover new content and schedule posts ... read more about ContentStudio

    It has a good amount of features and the UI/UX is great reviewed by: Newaz Chowdhury, Marketing Manager at Powerphrase
    Entry Level Price
    $25 Per Month
    Free Trial
    14 Days
    50% in Social Media Management Software
    • Content Management
    • Customer Engagement
    • Post Scheduling
    • Publishing Management
    • Reporting & Analytics

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows

    SUPPORT

    • Email
    • Chat
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Blogs

    What User‘s Say

    Offer everything you would need to manage social media campaigns
    Cale Loken, CEO at 301 Madison Consulting
    Best for my business and my clients
    Keith Lang, Owner at Fat Frog Media
    It has a good amount of features and the UI/UX is great
    Newaz Chowdhury, Marketing Manager at Powerphrase

    REVIEW SUMMARY

    At 301 Madison Consulting, we use Content Studio. They offer everything you would need to manage social media campaigns. That includes finding content, scheduling, evergreen campaigns and a slick inbox view for responding to messages and replies. I have tried Sprout Social, Hoot Suite and others and Content Studio has been the best for our agency. The con would be that there is a learning curve, the software has a lot of features, so figuring out what tools inside the platform you want to use can get overwhelming. I would highly recommend Content Studio, it should be much more well known that it is.

    Cale Loken
    Cale Loken, CEO at 301 Madison Consulting

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 14 Days Trial

    Payment Frequency

    • Monthly Payment

    AVAILABLE PACKAGES

    Standard
    $25 Per Month
  • Edgar is a social media scheduling tool like no other. Instead of publishing your updates just once and throwing them away like yesterday's rubbish, he carefully catalogues them in a library that ... read more about MeetEdgar

    Meet Edgar is incredibly helpful for managing social feed reviewed by: Travis Garner
    Entry Level Price
    $24.91 Per Month
    Free Trial
    7 Days
    34% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Content Management
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Reporting & Analytics
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android

    SUPPORT

    • Email
    • Chat
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video
    • Blogs

    What User‘s Say

    Meet Edgar is incredibly helpful for managing social feed
    Travis Garner
    Monitors metrics for all posts, including old ones
    Jonathon Wright, Management Consultant at QA Lead
    Aaves you time by automatically re purposing content
    ABBY MACKINNON at Hoot Design Co

    REVIEW SUMMARY

    Meet Edgar has been a lifesaver for me when it comes to keeping my social feeds active, especially when our staff resources are limited. It's like having a reliable assistant that takes care of social media while I focus on other aspects of my job. What really stands out for me is the ability to set up campaigns to recycle content on a custom schedule. The visual schedule makes it easy to see what types of content will be posted and when, allowing for efficient planning. Managing the queue and adding new content is a breeze, and I appreciate how Meet Edgar pulls in data from my website's news feed to help me stay on top of posting schedules.
    Travis Garner
    Travis Garner

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 7 Days Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription

    AVAILABLE PACKAGES

    Standard
    $24.91 Per Month

    INTEGRATED WITH

    • Zapier
    • Chrome Extension
  • PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, and multi-location brands. The social media marketing software includes intelligent products to distribute editable content, schedule it ... read more about PromoRepublic

    PromoRepublic is very easy to use, user-friendly and easy to navigate reviewed by: Jamie Irwin, Director at Straight Up Search
    Entry Level Price
    $49 Per Month
    Free Trial
    14 Days
    35% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Collaboration
    • Customer Engagement
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based

    SUPPORT

    • Email
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Blogs
    • Case Studies

    What User‘s Say

    PromoRepublic is very easy to use, user-friendly and easy to navigate
    Jamie Irwin, Director at Straight Up Search
    Perfect and good to use
    James Miller, Founder
    It analyzes your audience to help you choose when to post
    Amanda at MandieM.com

    REVIEW SUMMARY

    Here at Straight Up Search, we use a piece of software called PromoRepublic to help with our social media posts. We use this software around once a week to schedule our posts and have been doing so for around a year. However, we also use it to keep track of our social media posts' responses. Overall, the tool is very easy to use and could help a lot of other businesses when scheduling social media posts on multiple platforms.

    Jamie Irwin
    Jamie Irwin, Director at Straight Up Search

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 14 Days Trial

    Payment Frequency

    • Monthly Payment

    AVAILABLE PACKAGES

    Standard
    $49 Per Month
  • Sendible.com is a social media marketing software platform that allows individuals, agencies and small businesses to engage with their audience across multiple channels at any time. Sendible's powerful analytics allows users to ... read more about Sendible

    Sendible is the best option overall and hasn't disappointed till date reviewed by: Ravi Davda, CEO at Rockstar Marketing
    Entry Level Price
    $29 Per Month
    Free Trial
    14 Days
    50% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Collaboration
    • Customer Engagement
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Reporting & Analytics
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac

    SUPPORT

    • Chat
    • Phone
    • 24x7 Support

    Training

    • Webinar

    Knowledge Base

    • Help Guides
    • Blogs
    • Webinars
    • Case Studies
    • On-Site Training

    What User‘s Say

    Sendible is the best option overall and hasn't disappointed till date
    Ravi Davda, CEO at Rockstar Marketing
    Sendible is an essential tool for our business because it automates manual operations to save time.
    khamis Maiouf, Founder at Book of Barbering
    Great experience using it
    Jill Brennan, Founder & Director at Harbren Marketing

    REVIEW SUMMARY

    We Rockstar Marketing use Sendible. I actually used to use another platform until about 6 or 7 months ago, but there were issues with it, so I decided to switch over. I looked into various options and decided that Sendible was the best option overall. So far, it hasn't disappointed. We use it every day, and I love the fact that it's simple to use. The most basic plan is enough for us right now, and Sendible covers a wide range of social media platforms. You can repeat posts if you wish, and they often email you with new features, which is always great to see.

    Ravi Davda
    Ravi Davda, CEO at Rockstar Marketing

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 14 Days Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription

    AVAILABLE PACKAGES

    Standard
    $29 Per Month

    INTEGRATED WITH

    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
  • Social Champ is a result-driven Social Media Management Tool allowing users to automate and streamline the Social Media Scheduling process. Users can collaborate with teams, track and analyze their Social Profiles, create ... read more about Social Champ

    Social Champ is the best option for promoting your content reviewed by: Dean Lee, Head of Marketing at Sealions
    Entry Level Price
    Free version
    Free Trial
    Available
    50% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Collaboration
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Open Source
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux

    SUPPORT

    • Email
    • Phone
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video Guides
    • Blogs

    What User‘s Say

    Social Champ is the best option for promoting your content
    Dean Lee, Head of Marketing at Sealions
    Social Champ is the best choice for any business looking forward to promote their content
    Anthony Mixides, Managing Director at Bond Media
    Does everything it suppose to and the UX is simple
    Newaz Chowdhury, Marketing Manager & SEO marketer at Powerphrase

    REVIEW SUMMARY

    We Sealions use Social Champ. Social Champ is the best option for promoting your content if you are just starting out or running a business that uses automated technologies and wants an intuitive interface. Social Champ's helpful customer service is a significant selling point. Furthermore, you can recycle your posts across social media platforms. Spread your content across all your social media accounts with one push of a button using Social Champ, a social media scheduling & management tool that assists users and brands in enhancing audience reach by 75%, the tool proclaims. The social media features and integrations of this application are extensive.

    Dean Lee
    Dean Lee, Head of Marketing at Sealions

    Pricing Type

    • Free

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
  • Cut through the noise of your competition with ContentCal: a simple tool to plan, create and publish compelling social media content. ContentCal is now known as Content Scheduler in Adobe Express, where ... read more about ContentCal

    The platform helps to organize our multiple social media accounts and track our progress well reviewed by: Leonardo Gomez, Founder at Try Runball
    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    33% in Social Media Management Software
    • Brand Tracking
    • Content Management
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Reporting & Analytics
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac

    SUPPORT

    • Email
    • Chat
    • Weekdays

    Knowledge Base

    • Help Guides
    • Blogs

    What User‘s Say

    The platform helps to organize our multiple social media accounts and track our progress well
    Leonardo Gomez, Founder at Try Runball
    simple and intuitive dashboard
    Oksana Chyketa, Marketing Specialist at BreatheWeb

    REVIEW SUMMARY

    We Try Runball use ContentCal. Social media marketing is one of our biggest revenue drivers, and ContentCal has been our leading contributor to this success for the past 5 years. This platform helps to organize our multiple social media accounts and track our progress well. This tool is great for teams as it boosts collaboration across multiple members. There are multiple features that have been really helpful in our journeys, such as customer targeting, keyword filtering, contact management, and more. The user interface is extremely simple and easy to follow, while the direct scheduling feature saves us time and effort in our content publishing strategy. However, the tired customer service model can be a little tricky for companies.

    Leonardo Gomez
    Leonardo Gomez, Founder at Try Runball

    Pricing Type

    • Contact Vendor

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 14 Days Trial

    Payment Frequency

    • Monthly Payment
    • Quote Based
  • CrewFire is a simple, effective tool that turns your customers into social media brand ambassadors to help you drive traffic, sales, and profits. It turns your existing customers into brand ambassadors on ... read more about CrewFire

    Amazing support & features reviewed by: Frederic Tulsidin
    Entry Level Price
    $1000 One-time
    Free Trial
    N/A
    34% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Customer Engagement
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based

    SUPPORT

    • Email
    • Chat
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video Guides
    • Blogs
    • Case Studies

    What User‘s Say

    Love the simplicity
    Angela Tang
    Amazing support & features
    Frederic Tulsidin

    REVIEW SUMMARY

    We looked at a bunch of tools in the space and chose CrewFire for it's simplicity. We've been really happy with the product, support, and of course the results at the end of the day. We're very happy to recommend CrewFire. It works for us (Shopify store in the yoga accessories niche).
    Angela Tang
    Angela Tang

    Pricing Type

    • Contact Vendor

    Preferred Currency

    • USD ($)

    Free Version

    • No

    Payment Frequency

    • Monthly Payment
    • Annual Subscription

    AVAILABLE PACKAGES

    Standard
    $1000 One-time

    INTEGRATED WITH

    • Shopify
    • WooCommerce
    • Magento
  • HipSocial by 500apps is a social media management tool focused on helping business increase their social engagements. Through HipSocial, Businesses can plan, schedule, and track content across various social networks with proper ... read more about HipSocial

    One of the top market solutions for managing your work in social networks reviewed by: Peter Walsh
    Entry Level Price
    $14.99 Per Month
    Free Trial
    14 Days
    50% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Collaboration
    • Content Management
    • Customer Engagement
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Reporting & Analytics
    • Social Media Monitoring

    INDUSTRIES

    • Information-technology-services

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based

    SUPPORT

    • Email
    • Chat
    • Phone
    • 24x7 Support

    Training

    • Webinar

    Knowledge Base

    • Blogs

    What User‘s Say

    One of the top market solutions for managing your work in social networks
    Peter Walsh
    Best for a novice or experienced SMM and An excellent Social Networks publication automation tool
    James William

    REVIEW SUMMARY

    I was looking for a social media management tool that could help me schedule out posts in bulk, monitor my social media presence, and get a better understanding of my audience and their interests. HipSocial allowed me to do that and more. It's a powerful social media management tool that's affordable, easy to use, and schedule out posts in bulk.
    Peter  Walsh
    Peter Walsh

    Pricing Type

    • Per User

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 14 Days Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription

    AVAILABLE PACKAGES

    Standard
    $14.99 Per Month

    INTEGRATED WITH

    • facebook
    • instagram
    • twitter
    • linkedin
  • Simplify task management with Flock! Email less and get more work done. From instant messaging to creating channels to integrating with your favorite external apps like Google, MailChimp, Dropbox, Jira, Trello, and ... read more about Flock

    Flock is a good choice due to its intuitive interface and extensive set of features reviewed by: Adam Garcia, Owner at The Stock Dork
    Entry Level Price
    Free version
    Free Trial
    Available
    12% in Social Media Management Software
    • Campaign Management
    • Collaboration
    • Content Management
    • Customer Engagement
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Reporting & Analytics

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux

    SUPPORT

    • Phone
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video
    • Blog
    • Case Studies

    What User‘s Say

    Flock is a good choice due to its intuitive interface and extensive set of features
    Adam Garcia, Owner at The Stock Dork
    It has some amazing features like polls, note sharing, and reminders
    Bradley Stevens, Founder and CEO at LLC Formations

    REVIEW SUMMARY

    We The Stock Dork use Flock. Flock, for example, has amazing features like channels for different teams and one-on-one and group chats. It can find emails, attachments, and web URLs no matter who sent them or where they were sent from. It is possible to hold a video or audio conference, share your screen, and use organizational tools like polls, note exchanges, and recalls. The administration has the ability to assign responsibilities to individual members of the team. Notifications from third-party services like Twitter and Google Drive appear instantly in channels. The free version of Flock has some limitations in terms of search functionality, backup space, and system integration. These features are accessible with a paid subscription.

    Adam Garcia
    Adam Garcia, Owner at The Stock Dork

    Pricing Type

    • Free

    Preferred Currency

    • USD ($)

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
    • Quote Based
  • Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social ... read more about Sprinklr

    Sprinklr is the best because it is able to monitor multiple social media accounts reviewed by: Rohan Kadam, Founder at Biking Know How
    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    25% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Collaboration
    • Content Management
    • Customer Engagement
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Reporting & Analytics
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac

    SUPPORT

    • Phone
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Blogs
    • On-Site Training

    What User‘s Say

    Sprinklr is the best because it is able to monitor multiple social media accounts
    Rohan Kadam, Founder at Biking Know How
    Sprinklr is flexibility to use and helps in gathering insights by analyzing case data
    Ashley Amor, Co-founder at People Find Fast

    REVIEW SUMMARY

    We Biking Know How have used Sprinklr. It is the best social media management tool. I have also used to automate my social media activities using Sprinklr. Therefore, I would like to share my insights on using Sprinklr for social media management. Firstly the tool has a 30-day free trial, and my company pays $599 per month to operate it. Being such a comprehensive platform, I love several things about Sprinklr; some benefits are being able to monitor multiple accounts and keywords, connecting with over 35 social networks, and bulk-schedule social media posts. The reporting feature of Sprinklr is slightly complicated and can be more intuitive.

    Rohan Kadam
    Rohan Kadam, Founder at Biking Know How

    Pricing Type

    • Contact Vendor

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 30 Days Trial

    Payment Frequency

    • Quote Based

    INTEGRATED WITH

    • Adobe Analytics
  • ViralPep offers complete solution for effective social media management. Serving as a comprehensive platform, we provide businesses with advanced features such as a tool for publishing and scheduling on social media, collaborative ... read more about Viralpep

    One Stop Social Media Platform reviewed by: Megha Mehta
    Entry Level Price
    $29 Per Month
    Free Trial
    15 Days
    50% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Customer Engagement
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Reporting & Analytics
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based

    SUPPORT

    • Chat
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video
    • Blogs

    What User‘s Say

    Easy and free
    Harsh Raval
    One Stop Social Media Platform
    Megha Mehta

    REVIEW SUMMARY

    This tool is saving a lot of time, I can schedule the posts as well and with free version I can use multiple features.
    Harsh Raval
    Harsh Raval

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 15 Days Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription

    AVAILABLE PACKAGES

    Professional
    $29 Per Month
  • Gain makes the content publishing workflow easy for agencies, social media managers, and anyone working in teams. Automated approval system designed specifically for marketing teams and their stakeholders. Gain is an approval ... read more about Gain

    Gain helps us save time and effort by automating content marketing processes reviewed by: Tiffany Payne, Head of Marketing at Replace Your Docs
    Entry Level Price
    $99 Per Month
    Free Trial
    14 Days
    50% in Social Media Management Software
    • Brand Tracking
    • Collaboration
    • Content Management
    • Multi-Account Management
    • Publishing Management
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based

    SUPPORT

    • Email
    • Chat
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video
    • Blogs

    What User‘s Say

    Gain helps us save time and effort by automating content marketing processes
    Tiffany Payne, Head of Marketing at Replace Your Docs
    Everything goes automated, saving us much time and effort for our core business requirements.
    Erin Mastopietro, Co-founder at Dope Dog

    REVIEW SUMMARY

    We Replace Your Docs use Gain. Your social media content creation, client approval, and scheduling needs can be met in one location with GAIN. Workflows requiring multiple people to work together and be approved can be automated. GAIN will automatically handle the rest of the approval process. Companies can use GAIN to store and share content across several channels, including but not limited to social media (Facebook, Twitter, Instagram, & LinkedIn) and digital marketing materials (PDFs, Photoshop & Illustrator files, Word & PowerPoint files, videos, text, & photos). Any time a team member, client, or stakeholder on GAIN has new content to review, they will receive immediate notification. GAIN's services are available for just $20 per user every month.

    Tiffany Payne
    Tiffany Payne, Head of Marketing at Replace Your Docs

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 14 Days Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription

    AVAILABLE PACKAGES

    Standard
    $99 Per Month
  • Falcon.io provides a unified SaaS platform for social media listening, advertising, engaging, publishing and analytics. We enable our clients to explore the full potential of digital marketing by managing multiple customer touchpoints ... read more about Falcon.io

    Really helpful for a startup reviewed by: Ujwal Surampalli, Founder at InterviewBuddy
    Entry Level Price
    $108 Per Month
    Free Trial
    14 Days
    25% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Collaboration
    • Customer Engagement
    • Multi-Account Management
    • Publishing Management
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android

    SUPPORT

    • Chat
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Blogs
    • Webinars
    • Case Studies

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 14 Days Trial

    Payment Frequency

    • Monthly Payment
    • Quote Based

    AVAILABLE PACKAGES

    Standard
    $108 Per Month
  • Save time and simplify social media management across teams. Kontentino is a simple social media content tool for agencies, social media managers, and their clients. Plan, assign, comment and approve posts easier ... read more about Kontentino

    Lots of tedious and time-consuming tasks are nicely automated reviewed by: Kinga Odziemek, Owner & Creative Director at Brainy Bees
    Entry Level Price
    $53 One-time
    Free Trial
    14 Days
    50% in Social Media Management Software
    • Collaboration
    • Content Management
    • Customer Engagement
    • Post Scheduling
    • Publishing Management
    • Reporting & Analytics
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux

    SUPPORT

    • Chat
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Video Guides
    • Blogs
    • On-Site Training

    Pricing Type

    • Flat Rate

    Preferred Currency

    • USD ($)

    Free Version

    • No

    FREE TRIAL

    • 14 Days Trial

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
    • Quote Based

    AVAILABLE PACKAGES

    Starter
    $53 One-time
  • Crowdfire is a powerful social media management tool used by businesses and individuals all over the world to drive social media engagement and growth. Crowdfire works with Facebook, Instagram, YouTube, Twitter, Pinterest, ... read more about Crowdfire

    Crowdfire is an all-time place for all of your social media accounts. reviewed by: Daniel Cook, Head of Business Development at Mullen and Mullen
    Entry Level Price
    Free version
    Free Trial
    Available
    50% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Content Management
    • Customer Engagement
    • Multi-Account Management
    • Publishing Management
    • Reporting & Analytics

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac

    SUPPORT

    • Email
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Blogs
    • Case Studies

    Pricing Type

    • Free

    Preferred Currency

    • USD ($)

    Payment Frequency

    • Monthly Payment
    • Annual Subscription
  • Planoly is the premier visual planning and social media management software solution for brands, agencies, businesses, and influencers on Instagram. With over 1,000,000 users, Planoly is the go-to platform to plan and ... read more about Planoly

    Very useful for e-commerce stores reviewed by: Ashley Fisher, Owner at Wonderland Media
    Entry Level Price
    Free version
    Free Trial
    Available
    50% in Social Media Management Software
    • Brand Tracking
    • Campaign Management
    • Content Management
    • Multi-Account Management
    • Post Scheduling
    • Publishing Management
    • Reporting & Analytics
    • Social Media Monitoring

    INDUSTRIES

    • Marketing-advertising

    LICENSING & DEPLOYMENT

    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android

    SUPPORT

    • Email
    • 24x7 Support

    Knowledge Base

    • Help Guides
    • Blogs
    • Case Studies

    Pricing Type

    • Free

    Preferred Currency

    • USD ($)

    Payment Frequency

    • Monthly Payment

Buyer’s Guide

Buyers’ Guide To Social Media Management Software

More than 80 million small businesses have Facebook Pages to promote their brand and out of 1 billion Instagram users worldwide, 90% of them follow a business or a brand.

These figures tell us that posting the right content at the right time on social media platforms can help you in reaching out to the maximum potential customers. To widen your customer base, improve sales opportunities, and grow your business, it becomes necessary to manage your social media presence. Perfectly managing your social media presence would include -

  • Creating engaging, original content
  • Publishing content on social media platforms consistently
  • Responding to audiences' comments, messages, and complaints promptly
  • Tracking current market trends and hashtags accurately
  • Measuring social media performance

Ensuring that all these tasks are being performed in an accurate and timely manner, you need to use the online social media management system. But, with so many social media management apps available in the market, how would you know which social media manager is right for your business? 

This buyers' guide to social media management software is aimed at answering general queries that can help you in identifying the right social media software competent enough to manage your social media activities effortlessly.

What Is Social Media Management?

Social media management includes a systematic approach towards creating, publishing, scheduling effective content, and analyzing the performance on different social media platforms. It also includes engaging with the audience on social media platforms by responding to their queries & complaints. Social media management is done to reach out to target audiences in an effective manner and improve & maintain the online reputation of the brand or the business organization.

Why Is Social Media Management Important For A Business?

TVibes experienced 50% of new app installs driven by Facebook when they made use of mobile app install ads.

Social media management helps in running an effective social media marketing strategy. It enables you to publish the right information at the right time and on the right platform. Precisely, social media management sets your social engagement rules with your audiences, which plays an important role in converting them into your customers and further winning their loyalty for your brand. Below are some points which elaborate on the fact that social media management is extremely important for a business.

Helps In Identifying the Right Social Media Platform

Posting your website link on any random social media platform would increase traffic over your website, but would also increase your bounce rate, which is quite disappointing. Social media management helps you in identifying the right social media platform where your target audience is available, and you get maximum benefits out of your social media marketing efforts.

Engages Audiences Effectively

Having an exponential number of followers on social media is not just enough. How many of your followers actually interact with you is important. Social media management helps in engaging the audiences effectively and builds trustworthy relationships with them. Using social media management tactics, you can reply to the queries and concerns of your audiences instantly on social media platforms and enhance their satisfaction, which further helps your business in earning an online reputation.

Expands Business Globally

The aim of every business is to multiply conversions so that sales goals can be achieved. As social media management allows you to post your content on multiple social media platforms at the same time, it becomes easier for you to target customers irrespective of their geographical locations. This helps you in overcoming business challenges arising due to geographical barriers.

Enables Launching a Successful Content Marketing Strategy

Social media management helps you in measuring the content which was most liked by social media users or the content having maximum engagement. Based on that, you can get an idea about which type of content would work best for your business, at what time you should post that content to gain maximum attention from your target audience. Using the right social media content manager software can help you in gaining popularity for your brand and grow your business.

What Are The Challenges Of Social Media Management

Competition is fierce when it comes to promoting a business on social media platforms. Getting through competition and setting your business apart from your competitors is something that can make your social media management efforts successful. But, this is, of course, easier to say than to execute practically. There are certain challenges that social media managers are facing as given below -

Focusing on all Social Media Platforms

If you are trying to give equal attention to all the social media platforms like Facebook, Twitter, Linkedin, etc., it can be a highly time consuming and tedious job. Instead, you need to decide the social media networks suiting to your business type. For example, if the type of audience you are focusing on may not be available on Twitter, you may be wasting your time and efforts in writing tweets and posting them on Twitter.

24/7 Availability

You would agree to this fact that social media never sleeps. You can never be available to respond to your customers' queries on social media platforms 24/7. Due to this reason, a negative post or comment about your brand may go unnoticed on the weekend and create dissatisfaction in the mind of your customers, which can have an adverse effect on your business.

Measuring Efforts

If you keep on putting in new efforts without measuring your past efforts, you may fail to achieve your desired results out of your social media management strategy. You will never come to know what went wrong previously. To get the answers to questions like, is your content engaging, are you targeting the right audience, you need to measure your efforts and plan your future strategies.

Timing Is Everything

Your audience on social media are located all around the world and follow different time zones. If you post an update on Facebook about your business at the wrong time, it may be unable to grab the attention of the audience you are trying to target. Thus, it becomes important to identify the right time to post to get noticed by the people you want to engage with.

Posting Fresh Content

Generating new ideas and posting fresh content every time can be a challenging task for any social media manager. Moreover, it is necessary to post fresh content that is relevant to your business so that it can engage your audience in a meaningful way. To check the latest trends pertaining to your industry, and create content for your social media posts that can be interesting for your audience is one of the major challenges of social media management.

Change in Social Media Algorithms

Another thing that makes the task of a social media manager difficult is constant change in algorithms by social media platforms. And also, all the social media platforms do not follow the same algorithm. In this case, it becomes essential to keep track of the social media algorithms and create the type of posts that can gain audience attention and popularity.

Consistency in Posting Updates

Ultimately you can lose the interest of your audience if you post too many social media updates or very few of them. Identifying the consistency of posting updates is critical and challenging at the same time. You need to ensure that you are posting updates on social media at regular and proper intervals keeping your audiences' interest alive and attention intact.

Streamlining Social Media Content

We all know that finding, updating, and posting content on social media is a time-consuming and tedious process. And, if you are handling more than one social media platform, it becomes overwhelming to streamline social media content. To create posts, schedule them, set up the priority of the content, identify the content suitable as per the social media platform, and also smartly reuse the content to achieve success in social media marketing is a real challenge for most of the businesses these days. 

There is only one solution that can help in overcoming these challenges, and that is using the best social media management software. Let us have a glimpse of what a social media management tool is and how it can help you in making your social media presence effective.

What Is Social Media Management Software?

Social media management software is a tool that can help you in successfully engaging and communicating with your potential customers on multiple social media platforms from a single interface. It allows you to create and schedule content for posting on your social media accounts, monitor conversations with your audience, evaluate your efforts, and make informed decisions for the future.

Precisely a social media management platform simplifies the process of -

  • Managing your social media accounts
  • Scheduling content to be posted on different social media platforms
  • Managing communities on your social media networks
  • Centralizing your feeds between different social media sites
  • Responding to messages and queries of your audiences
  • Measuring your social media marketing performance

How Did Social Media Management Software Come Into Use?

The first social media platform sixdegrees.com was launched by Andrew Weinreich in 1997, and then AmIHotorNot.com was born in 2000. Then came Friendster in 2002, and Myspace in 2003. Mark Zuckerberg launched Facemash in 2003, which was followed by Facebook in 2004. Around this time, other social media sites like YouTube, LinkedIn, del.ici.ous were introduced. In 2006, Twitter (known as Twttr at that time) was introduced. 

In 2008, Holmes (Founder of Hootsuite) realized that it was difficult to manage multiple social media networks in his digital services agency known as Invoke Media. So, he, along with the Invoke Team, planned to develop the social media management system of their own, which can automate the process of managing their several social media accounts. In November 2008, they launched the first social media management system known as BrightKit. Later on, this social media management platform was known as HootSuite, including a clean interface and advanced publishing capabilities.

As per the University of Maryland Smith School of Business poll, in 2009, the percentage of small businesses using social media increased from 12 to 24 percent. Till this time, social media was optional for businesses. In 2010 Charlene Li (co-founder of Altimeter Group and one of the world’s leading thinkers of social media) predicted that the businesses not harnessing the power of social media would not survive within three to five years.  

With the increase in the use of social media networks for businesses, the use of social media management systems also accelerated gradually. Today, there are so many social media tools available in the market with advanced technology, that it has become difficult to choose the one best among them.

What Are The Current Trends in Social Media Management Software?

The social media management tools have evolved a long way and have reached the point where using innovative ways to connect, tracking and maximizing your social media presence has become a norm. Below-mentioned are some current trends followed by most of the leading social media management tools these days.

Real-Time Listening & Responding Instantly

Social media is all about gaining maximum likes, shares, followers, tags, and ultimately popularity. But, what matters for a business is engaging conversations on social media platforms resulting in lead generation and high conversions. Listening to your audience on social media platforms on a real-time basis and responding to them instantly is something your today's highly demanding audience expects from the brands. To cope up with this expectation; the social media management solutions ensure to have features that can filter out the clutter and help marketers to respond to their audiences' important comments and queries on a real-time basis.

Brand Advocacy

With so many businesses marketing on social media, it has become difficult to gain the trust of potential customers. Moreover, the algorithm of different social media platforms may cause limitations in the visibility of your post to your target audience. One perfect way which has come up to overcome this problem is brand advocacy. When a trustworthy voice is recommending your brand, it becomes easy for you to generate more leads through social media. The social media management tools these days come with the features that can streamline your advocacy data and efforts effectively.

Live Streaming and Broadcasting

Social media platforms like Facebook, Linkedin, and Instagram facilitate you to broadcast live videos making your social media efforts highly effective. Whether it is a new product launch, an event, or how-to-do information, live streaming and broadcasting can attract your audience and bring them to your website. Social media management tools can help you in streaming across multiple social media platforms and grow the engagement of your audience.

Integrations

The social media platform enables you to communicate with your audiences having different requirements. The collection of this data integrated with other platforms like marketing automation software, customer relationship management system, business intelligence tools, etc., can help you in gaining clear visibility of your marketing system. It becomes easy for you to remarket a product, or upsell a service when you recognize your present customer interacting with you on any social media platform. Using these integrations, you can pitch your customers on social media platforms based on their buyers' journeys and make your marketing efforts highly effective in helping you to gain more conversions.   

Personalization Is Important

Many may argue that businesses cannot personalize their content when it comes to posting on social media platforms. But, now, social media platforms have gained the capability of understanding user behavior and preferences. When it comes to ads on social media, you might have noticed that social media platforms show you the ads for the products similar to your purchases, or based on your location in your feed. If personalization is your key to gain more customers, ensure that your social media management system supports this trend.

Tracking True Social ROI

We have already explained the importance of measuring social media activities, including likes, shares, followers, etc. But, will this data be able to help you in tracking the exact ROI figures generated from your social media efforts. No, this data would only help you in evaluating the popularity of your brand on social media. Tracking the engagement of your audience on social media would make you feel good but not confident in terms of ROI. For that, you need a social media management solution that allows you to dig deeper into your social media funnel and break down conversions to determine exactly which channel, network, or content has brought in more leads.

What are the Advantages of Using Social Media Management Software?

With so many different social media platforms to manage and extensive content to streamline, it becomes essential to select social media management solution including the below-mentioned benefits -

Manages Multiple Social Media Accounts

As your business begins to grow its presence on different social media platforms, there are multiple accounts to manage, different user interfaces to master, and passwords to remember. A social media management system can simplify this task by managing your multiple social media accounts from a single interface.

Helps in Responding to all Important Notifications and Messages

If you miss out on an important notification or message of your customer, it may result in loss of money, reputation, and business. A social media management software notifies & reminds you about all the important messages allowing you to respond to them promptly, saving you from issues arising out of customer dissatisfaction.

Allows Scheduling Posts

Planning in advance would always help you in visualizing whether your social media posts align with your goals or not. The best social media calendar software allows you to schedule your updates on social media, ensuring that accurate content is being posted consistently.

Encourages Real-Time Engagement

Spontaneous engagement is as important as consistent posting. People on social media want to deal with real people and not only brands. The social media management tool helps you in participating in conversations on a real-time basis, which ultimately improves the quality of communication and engagement with your customers.

Makes Your Social Media Posts Attractive

It has been proven that the attractive posts embedded with images and videos have a powerful impact on the minds of the people. The social media marketing software, including templates, helps you in creating appealing social media posts that can impress your audiences and gain their attention.  

Measures Performance

It is a fact that if you cannot measure, you cannot improve. You can never come to know which one of your social media posts was successful in gaining maximum likes, or which social media platform got more shares on your post until you don’t have a social media monitoring tool to measure your efforts.

What are the platforms covered by social media management software?

The social media platform integration depends on the social media software you choose and its pricing package. For example, social media management tools like HootSuite can help you manage your accounts on 20+ social networks. Some of them are Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest. But, its basic package allows you to manage only 10 social profiles. So, you need to choose which social media platforms you require to promote your business among those 20, if you are opting for the basic package. You can also go for its customized package, which can allow you to integrate the niche social media platforms you require to use to promote your business.

The same logic applies to other social media management tools too. So, before making the purchase decision, you need to make sure that the social media planner software supports the social media platforms, which are mandatory for you to promote your business, and also costs you within your budget.

What Are The Features You Should Look For In A Social Media Management Software?

As the market for social media tools continue to grow, and new trends come up every day, it has become critical to determine the features your social media software should possess. Here, we have shortlisted some must-have features of a social media management system that you can consider while making the purchase decision.

Scheduling Social Media Posts

Scheduling your social media posts is essential to ensure that your audience notices your content at the right time. You are targeting audiences located at different geographical locations having different time zones. Matching up to the time of your target audience is just impossible. Using social media scheduling tools, you can make your posts visible to your audience depending on their suitable time and also free yourself for other strategic tasks. 

Analyzing Competitors’ Social Activities

The best social media management solution would not only help you in analyzing your activities but also enable you to analyze what your competitors' are doing to gain the attention of the buyers. Comparing your social media marketing efforts with your competitors' can help you in implementing new strategies that can yield benefits in terms of increased brand popularity and ROI.

Monitoring the Engagement of the Audience

How many people liked your post, how many of them shared, or how many people subscribed to your channel, is something which you would like to know to monitor the engagement of the audience with your brand. The accurate and real-time answers to these questions provided by your social media monitoring tool would help you in analyzing the users' behavior and their sentiments. Based on that, you can plan your social media strategies that really work.

Integrating with Multiple Tools

Your social media management system should allow you to integrate the data with the tools you are currently using for marketing automation, customer relationship management, etc. This would help you in importing/exporting important data and save your time. Also, it would help you in having a 360-degree view of the buyers’ journey and plan your digital marketing activities accordingly.

Collaborating with the Team Members

Collaborating using a centralized interface is required to ensure that all the team members have adopted the streamlined social media management process that delivers exceptional results. The social media management tools having real-time sharing and collaboration features keep all the team members on the same page and make the process of assigning tasks, and delivering scheduled reports simple.

Filtering Posts, Profiles, and Audience Responses

The social media management software you choose should allow you to filter posts, profiles and audience responses based on geographical location. This would provide you answers to the critical questions like which regional factors to consider while posting an update for a specific group of audience, how to find new social media users from a particular location, when to post new feeds for a specific location, etc., helping you gain more attention from your target audience.

Customizing Analytical Reports

For any social media marketer, having customized analytical reports which are easily accessible is extremely important. Your social media management platform should allow you to access different reports showing important data about the engagement of the audience, sales & conversions, etc., easily. It should include different reporting templates so that you don't have to spend much time in generating and scheduling reports exactly the way you want.

What are the Factors to be Considered While Selecting a Social Media Management Software

Your business can never drive leads or make money by simply posting and replying on Facebook, Twitter, and Linkedin. Effective social media management is more than that. It requires increasing followers on social media platforms, driving their engagement with your brand or company, building relationships with them, and maintaining those relationships in a meaningful way. Only the best social media management software with the below-mentioned qualities can help you in doing that.

Compatible with Different Social Media Platforms

To target customers on all the right channels, it becomes important to have a presence on multiple social media platforms. Not all social media platforms can suit for promoting your business. So, you need to ensure that the social media tool you are selecting is compatible with the social media platforms your business is utilizing today and is planning to utilize in the future.

Ability to Connect Multiple Social Media Profiles

Sometimes increasing the number of social media profiles of your business or using your employees' profiles for promotional purposes can prove to be beneficial in terms of increasing the effectiveness in brand advocacy, approaching followers, and SEO efforts. Make sure that your social media scheduling platform allows you to manage multiple social media profiles from a single interface, as that would save your time and efforts both.

Allows Uploading Different Types of Media

People on social media get attracted towards the posts with images and videos, rather than plain simple text. You are likely to engage more audiences through your posts, including images and videos. So, you need to ensure that the social media management platform you choose allows you to upload different types of media.

User-Friendly

The social media scheduling software that is user-friendly and easy to learn can save your time and simplify your job of managing your multiple social media strategies. Before purchasing any social media scheduler, make sure that you have taken its trial and ensured that it is user-friendly and is compatible with your business logic at the same time.

Scalability

There are emerging social media platforms adding up every day. Make sure that the social media platform you have chosen provides regular updates to cope up with the upcoming market trends and your business requirements, which are likely to change with the time and growth both. Investing in a social media management software is a crucial decision, and so choosing a tool which is not scalable can be a liability to your organization.

What are the Upcoming Trends in Social Media Management Software?

Social media management is a proven way to promote a business. At the same time, it is not easy as the social media platforms are overloaded with the content posted by the businesses all over the world, which has made the competition extremely fierce. It might be difficult to make your business stand out unless you ensure that your social media content management software meets the expectations of the consumers arising due to these upcoming trends -

Ephemeral Content

Ephemeral content is something that appears for a short duration and then disappears. For example, - Facebook and Instagram stories. Despite their short duration appearance, these stories are becoming increasingly popular these days. The social media management solutions can help in maintaining the consistency in posting the ephemeral content regularly and keep your audience engaged with your stories.

Niche Social Media Platforms

Facebook, Twitter, Linkedin, and Instagram have always dominated as the best social media platforms. But, niche social platforms like TikTok emerged in 2016, suddenly became famous, and now are used by many businesses to market their products and services uniquely. Just like the companies into gaming use Twitch to promote their apps, many other social media platforms might not be popular but can be specific to your business. The social media management apps that can help in promoting your business on these niche social platforms are going to be in demand.

Social Media Shopping

Shopping using Facebook and Instagram has become quite popular these days. Brands have started creating their shopping pages on social media platforms. It is not at all surprising that social media platforms are now used for shopping too. If you already have multiple stores on social media platforms or planning to open very soon, you will have to consider selecting a social media scheduler app, including features that can support this trend.

Augmented Reality

Currently, augmented reality has been highly adopted by social media platforms, and the users are really enjoying its experience. Augmented reality changes the way things actually look. Not only for personal use but augmented reality is also being used by the brands on social media to improve the shopping experience of their customers. This trend is expected to grow as social media platforms are continuously adding AR and VR functionalities, which can be used by the brands to accelerate their business.

Chatbots

Chatbots have been around for a long time, but they were dominated by a few keywords or some pre-written answers. But, now, the algorithms are transforming the effectiveness of the chatbots by comprehending the language of the users. Now, it is not required to stuff the bots with the stereotyped answers. Chatbots have gained the capability to browse the web and find the answers the users are looking for. This trend is going to change the way users would communicate with the brands, and your social media management tool should be prepared for that.  

AI and Machine Learning

Social media platforms are considered to be too noisy as there are too many updates every second with the audiences’ queries, recommendations, and comments to deal with. AI and ML are considered to be perfect technologies to deal with a large amount of data. The social media management integrating the power of AI and ML is likely to gain a competitive advantage and help brands to grow at an exponential level.

How to Ensure Successful Deployment of a Social Media Management Software?

Before you deploy a new social media management platform, it is very much necessary to know whether it will align with your existing marketing strategy or not. Also, you need to ensure that your employees adopt it as soon as possible to get the maximum benefit out of it. Below are some considerations which you need to consider so that your social media management solution fits into your roadmap to success.

Involve Your Team Into Decision Making - After shortlisting some social media management solutions, you can take suggestions from your team members about which one to choose. Give them some time to trial and test the shortlisted software, so that they get an idea about which software meets your business requirements. Depending on their views, you can select a social media scheduler that suits their needs and comfort because the majority of the time, they are only going to use it.

Review Future Goals - Many times, businesses purchase new social media management systems to achieve future goals in mind. These goals can be targeting a new set of audience present on a specific social media platform, or improving the engagement of the present customers. Whatever your future goals may be, ensure that the social media management tool you choose has the ability to meet your future goals. Thus, you need to review your future goals to ensure the successful deployment of your social media management platform.

Current Digital Marketing Process - The social media management tool you select should fit into the current digital marketing process you are following for a successful deployment. And if you need to fix some flaws in your current digital marketing process, you need to analyze whether your social media management platform helps in doing that or not? If yes, you can move ahead with the deployment of your new social media tool.

How Much Can a Social Media Management Software Cost?

The cost of a social media management tool depends on its features, the number of users it allows, and social media profiles it can integrate. There are many social media management solutions available, ranging from $3 monthly to $9600 yearly subscription. If your budget is limited you can also select one from the list of free and open source social media management software. Depending on the social media profiles you need to manage, the number of team members would be using it, and your budget, you can make your purchase decision.  

For example, if you go for a monthly subscription, the cheapest option would be Post Planner as that would cost you only $3/month, and one of the most expensive options would be Statusbrew, which would cost you $449/month. If you choose to go with yearly subscription plans, you can consider Kpiez at $50/year, or TalkWalker at $9600/year.

Many social media management vendors providing tools like Falcon.io and Hootsuite can quote customized prices depending on the features you require. It would be better to ask for the demo of the software or consider using it in its trial period to get an idea about whether it is worth its price or not. 

Investing in an expensive social media management system for the features you are not going to use can be an unnecessary financial burden for your business organization. At the same time, opting for cheap SMM software not having the features you require can prove to be expensive for your business in the long run. We would suggest you evaluate the features of the software and ensure that it suits your budget before selecting one.

Why Refer GoodFirms’ List of Social Media Management Software?

Before selecting a social media management software, it becomes highly important to check the options available in the market in detail with the authentic reviews given by the users. GoodFirms' team has made that job easy for you by listing some of the best social media management tools in a user-friendly style so that it becomes easy for you to shortlist the software having good ratings and features as per your requirements. Besides that, below are some reasons that can convince you to trust the researched list of social media management tools provided by GoodFirms.

  • GoodFirms includes a team of highly skilled research professions who follow a systematic approach towards curating the list of social media management software using the latest technologies and trends
  • All the reviews and ratings given by the users for the software listed by GoodFirms are authentic and worth relying on
  • GoodFirms has been successful in winning the trust of more than 9000 software and service providers worldwide

Conclusion

So, the simple rule is if you want to grow your business, the power of social media cannot be ignored. To be successful in gaining the attention of your audience on social media, managing social media profiles becomes the key factor. Only the best social media management software that works well for the type of business you are running can help you in gaining the competitive advantage on the major social media platforms like Facebook, Linkedin, Twitter, etc.

Consider how quickly these social media platforms have evolved. Back in 2012, people were happy if a social media management software allowed them to post a status on multiple social media platforms with a single click. But, with the increased expectations of social media users, the businesses are also facing new challenges every day. In the current scenario, besides managing your social media posts, you also need to manage your brand advocates, stories, videos, pictures, etc., on multiple social media platforms. Above all, you need to measure your performance on social media sites regularly to ensure that you are on the right track. All these tasks are just impossible without the help of an efficient social media management software.

Selecting the right social media management software requires a thorough understanding of your business requirements and marketing challenges. We hope that this buyers' guide to social media management has helped you in selecting the right social media management software which can take your business to the next level.

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