Later

Canada HQFounded 2014

Deployment

Web-basediPhone/iPadAndroidWindows

Best for

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Overview

About Later

Founded as the first-to-market Instagram scheduler in 2014, Later (formerly Latergramme) has grown from a simple Instagram tool to the #1 visual marketing platform for Instagram, Facebook, Twitter, and Pinterest.We believe that social media has become a visual experience, and we’ve designed our platform to help you visually plan and schedule your photo and video content.

At a glance

Software information

Industries served, licensing and the support Later provides.

Industries

  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription

Support

  • Email
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blogs
  • Webinar
Languages (1)
English

Review analytics

What customers report

4.4
Based on 6 verified reviews
Ease of use5.0
Features & functionality4.0
Customer support5.0
Value for money5.0
Integrations5.0

What users say

Review Analytics of Later

Every review is verified through Goodfirms before it's published.

4.46 Verified Reviews
Ease of use (1 review)5.0
Features & functionality (1 review)4.0
Customer support (1 review)5.0
Value for money (1 review)5.0
Integrations (1 review)5.0
Review Summary
Summarized from 6 verified reviews · Updated September 2026
Later is a social media scheduling platform praised for its intuitive, visual interface and ease of use across teams and clients. Users consistently highlight its analytics features, including optimal posting time suggestions and hashtag recommendations that help improve engagement. The platform supports multiple social accounts and integrations across major social networks, though one reviewer noted Google My Business integration is unavailable. Reviewers describe it as competitively positioned against alternatives and budget-friendly, with several noting it outperforms other tools they've tested.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Later
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What reviewers mention most

Marie Sumner, Managing Director at Sumner & CoVerified Review
Posted on Aug 22, 2022

“It has endless features and is very easy to use as well as extremely budget-friendly”

Overall rating5.0
Ease of use5.0
Features & functionality4.0
Customer support5.0
Value for money5.0
Integrations5.0

We Sumner & Co. uses Later - a social media scheduling platform to plan, upload and schedule posts for clients on multiple social media platforms. We rely heavily on this software. Our business has been using it daily for the past 3 months and hasn’t found another scheduling platform as good as Later. We will continue using this platform moving forward and highly recommend it. Budget-friendly, user-friendly, and lots of additional marketing features such as being able to preview scheduled posts visually on your Instagram account, in-depth analytics, and hashtag suggestion. Customization limitations include not being able to categorize note sections and add tags.

CarleyVerified Review
Posted on Aug 20, 2020

“Convenient & User-Friendly Social Scheduling Platform”

Overall rating4.0

Role: Digital Marketing Lead at SupplementWarehouse.Com We've tried all of the other major Social Media management tools at BestPriceNutrition.Com, & BY FAR, Later is the most user-friendly tool, so we've chosen to stick with it! Thank you, Later for providing us with a simple & easy solution.

John Frigo, Digital Marketing Lead at MySupplementStore.ComVerified Review
Posted on Aug 6, 2020

“Works with every social platform”

Overall rating4.5

At MySupplementStore.Com. we’ve used literally every social media management tool on the market but Later by far has the best UI, works the best with Instagram which is a platform other tools have struggled with.

Later is preferred by our whole team. For my freelance clients I set them up with Later too and everyone loves it.

Works with every social platform I need to minus Google My Business. It’s also easy to use and easy to train clients to use.

 

Crystal Diaz, Digital Marketing & SEO Supervisor at Best Price NutritionVerified Review
Posted on Mar 18, 2020

“You can schedule all your posts at the most optimal time”

Overall rating4.0

After using Later for my company(Best Price Nutrition) purpose, I found that you can get suggested hashtags and it tells you how relevant they are! That helps so much to stay in the trends and to make sure your engagement is good. Another great part is that it calculates when your followers are the most engaged and they have red squares that tell you when you should post! So for a whole week, you can schedule all your posts at the most optimal time!

The only con I would say to using Later, is that their analytics isn’t really that helpful.

John Frigo, Digital Marketing Lead at MySupplementStore.ComVerified Review
Posted on Nov 7, 2019

“Leaps and bounds above the rest”

Overall rating5.0

I’ve tried pretty much every social media management/scheduling tool for my company - MySupplementStore.Com under the sun from many other software tools and Later is leaps and bounds above the rest.

Elizabeth Babinski, Owner at Liz Rae Weddings/Vows Well TraveledVerified Review
Posted on Sep 25, 2019

“It's very visual-friendly and easy to navigate, which I love”

Overall rating4.0

I use Later, which offers free and paid versions to manage the social media for my business Liz Rae Weddings and our new elopement company, Vows Well Traveled. I LOVE Later. I've used plenty of other software, but I find that Later is the best because of a few reasons:

1. It provides hashtag suggestions.

2. It shows the best times to post with intensive analytics.

3. You can connect multiple different accounts under the same plan.

4. It gives a preview of what all of your little squares look like together so you can easily plan a cohesive look.

5. It's very visual-friendly and easy to navigate, which I love.

I would rate it a 4, only less than a 5 because one of the software offers the option to manage comments/messages within their app whereas Later does not.

Capabilities

Later features

The full feature set, grouped by module.

Social Media Marketing Software

  • Boosting
  • Content Curation
  • Engagement
  • Monitoring
  • Multi-Account Management
  • Publishing Management
  • Scheduling
  • Social Analytics

Social Media Management Software

  • Brand Tracking
  • Campaign Management
  • Content Management
  • Multi-Account Management
  • Post Scheduling
  • Publishing Management
  • Social Media Monitoring

Plans

Later pricing

Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)

Media

Screenshots & video

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