All-In-One Marketing Automation Platform for Small Business
4.3 (172 Reviews) Write a Review
United States
MailChimp is the world’s largest marketing automation platform. It’s like a second brain that helps millions of customers—from small e-commerce shops to big online retailers—find their audience, engage their customers, and build their brand. Get to know your audience and find new ways to market to them when you use Mailchimp for customer relationship management (CRM). Our audience dashboard shows you pre-built segments like top locations, recent sources of growth, common tags, and even customer lifetime value (CLV).
  • Marketing & Advertising
  • Market Research
  • English
Core Features
CRM Features
  • Calendar & Task
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation
Marketing Automation Features
  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Google AdWords Visibility
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing
Email Marketing Features
  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Subscriber Management
Social Media Marketing Features
  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Multi-Account Management
  • Social Analytics
Social Media Management Features
  • Brand Tracking
  • Collaboration
  • Customer Engagement
  • Multi-Account Management
  • Social Media Monitoring
Email Management Features
  • Antivirus
  • Multiple Accounts
  • Routing
  • Whitelisting/Blacklisting
Pricing Type
Preferred Currency
USD ($)
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Customer Reviews
4.3 (172 Reviews)

Mailchimp is an all-in-one marketing, automation, email marketing and email marketing platform to grow your business.

1 week, 5 days ago
Mailchimp works well, and it’s great to have as a free service for start-ups. Some list management options are a little confusing and time taking especially when you are managing multiple lists. I use Mailchimp to send out a fortnightly newsletter. It is easy and simple to use as I am always pleased with style and format. All in all, the software service is great and reports are so useful.
I have used this software for
11 Months
I use this software
Pros :
  • Very slick, reliable and intuitive.
  • Provides me with everything I need for my email system.
  • No prior knowledge about it to be able to use it.
Cons :
  • Some pretty important features are not yet there like image resizing.
Features Used
  • CRM
  • Marketing Automation
  • Social Media Marketing
Switched From :
Also Considered :
Integrated with :
  • Ease of use
  • Features & functionality
  • Customer support
  • Value for money
  • Integrations
  • On-boarding
  • Overall ratings
9 User Score
User Recommendation Score

Nice tool for reaching out to your audience

Maria Doherty
posted on 21/12/20
Excellent dashboards, cool interface and nice templates out there. You can have this utilized for your sales needs. Thanks

It provides additional features for e-commerce products

posted on 2/7/20

We are using different email marketing software at COUNTRYVPNS for different purposes so I would like to share my insights on them.

If you talk about selling products, I would prefer MailChimp as it provides additional features for e-commerce products. 

Coming to the pros and cons

Pros- 1. Social Media and Google Analytics can be integrated so it provides thorough reporting 2. Its email editor is easy to use 3. Free up to 2000 subscribers

Cons- 1. Its premium subscription plan is a bit expensive 2. Provide limited email automation, isn't versatile like ActiveCampaign

Extremely user friendly and cost effective

posted on 30/6/20

At Bead the Change, we use Mailchimp for all of our email marketing needs. It's extremely user friendly and cost effective.  They even have a basic free plan so you can try it out and see if you like it.

MailChimp has a user-friendly, intuitive UI

posted on 29/6/20

At Emily Bezak Writes, I chose MailChimp for my small business, because I'm not a graphic designer but have email marketing experience with list segmentation, surveys, and automated email campaigns. MailChimp has a user-friendly, intuitive UI. After one afternoon, I had multiple templates built, lists segmented, and an automated email campaign setup with the opt-in form on my website.


User-friendly, automation capabilities, library of templates, pricing tiers, list segmentation, A/B and multivariate testing, surveys(* = not in Free plan)


MailChimp logo in footer on Free plan


For small businesses and startups, Mailchimp is great.

Jamie-Lee Kay
posted on 29/6/20

At The Other Straw, we use Mailchimp for email marketing. For small businesses and startups, Mailchimp is great. They offer a free plan which allows you to send up to 12,000 emails for up to 2,000 subscribers. For those who are not design-savvy, they offer easy, drag and drop templates to help you easily create good-looking, converting campaigns.

Best E-mail marketing software

posted on 26/6/20

At Success Strategies, we use Mailchimp for email marketing. From my personal experience, Mailchimp is the best E-mail marketing software.

Highly recommend

posted on 26/6/20

At Paxful, we use Mailchimp for email marketing. I highly recommend using Mailchimp as it's perfect for small to medium businesses. Designing an email campaign from scratch is so easy and there's a wide range of templates that can be customized. Integrating Mailchimp with Facebook, Google Ads, and major e-Commerce platforms is a breeze - even less tech-savvy users can do it themselves in no time. Mailchimp is also cheaper than some of its contemporaries.The tool is far from perfect though. Alternatives, such as Aweber, boasts more email templates and more free stock images than Mailchimp. Contacting customer support can be problematic as Mailchimp has no live chat feature on its website.Despite its drawbacks, I still think Mailchimp is the best tool to execute email marketing campaigns as it simplifies the process for newbies and digital marketers, like me, who have busy schedules.


Licensing & Deployment
  • Open Source
  • Cloud Hosted
  • Web-based
  • iPhone/iPad
  • Android
  • Windows
  • Mac
  • Phone
  • 24x7 Support
  • Webinar
Knowledge Base
  • Help Guides
  • Video Guides
  • Blogs
  • Case Studies
  • Whitepapers
  • On-Site Training
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