Intuit Mailchimp

United States HQFounded 2001

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

SmallMediumLargeFreelancer

Overview

About Intuit Mailchimp

Turn clustomers into customers. Personalize every email for every customer using real-time behavioral data and automated triggers with Intuit Mailchimp, the #1 email marketing and automation platform. It helps businesses of all sizes find their audience, engage their customers, and build their brand. Mailchimp's CRM features allow businesses to get to know their audience and find new ways to market to them. The audience dashboard shows businesses pre-built segments, such as top locations, recent sources of growth, common tags, and even customer lifetime value (CLV).

At a glance

Software information

Industries served, licensing and the support Intuit Mailchimp provides.

Industries

  • Computer-software
  • Gambling-casinos
  • Information-technology-services
  • Marketing-advertising
  • Market-research
  • Telecommunications

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Quote Based
  • Free version

Support

  • Email
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Case Studies
  • Whitepapers
  • On-Site Training
Languages (1)
English

Review analytics

What customers report

4.3
Based on 176 verified reviews
Ease of use4.8
Features & functionality4.8
Customer support4.8
Value for money4.5
Integrations4.5

What users like the most

  • Very slick, reliable and intuitive.
  • Provides me with everything I need for my email system.
  • No prior knowledge about it to be able to use it.

What users like the least

  • Some pretty important features are not yet there like image resizing.
  • Some of the templates look a bit dated, but overall they are of excellent quality.
  • One drawback i have encountered with Mailchimp is its pricing structure, especially when the subscriber list grows.

What users say

Review Analytics of Intuit Mailchimp

Every review is verified through Goodfirms before it's published.

4.3176 Verified Reviews
Ease of use (5 reviews)4.8
Features & functionality (5 reviews)4.8
Customer support (5 reviews)4.8
Value for money (2 reviews)4.5
Integrations (2 reviews)4.5
Review Summary
Summarized from 176 verified reviews · Updated September 2026
Intuit Mailchimp is widely praised for its ease of use and affordability, making it particularly popular with small businesses and beginners. Users consistently highlight the intuitive drag-and-drop editor, template variety, automation features, and strong email deliverability. However, reviewers note limitations as businesses scale, including constraints on advanced segmentation, complex automation workflows, and higher costs with larger subscriber lists. Customer support quality and some UX elements are cited as areas for improvement.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Intuit Mailchimp
Sort ByWrite a Review

What reviewers mention most

Harshitha Venkatrathnam, looking job as fresher in digital marketing with certification in digital marketing at ulketzVerified Review
Posted on Jan 24, 2024

“it's a good SaaS software for email marketing Campaigns.”

Overall rating5.0
Ease of use5.0
Features & functionality4.0
Customer support5.0
It makes Email marketing Campaigns easy. It helps to reach business goals. It is one of the best Market Automation platforms. It ranks best in email marketing platforms.
AYUSH GUPTA, C Parts Expert at LPS Bossard PVT LTDVerified Review
Posted on Dec 5, 2023

“Transforming Email marketing for businesses”

Overall rating4.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
I have been using Mailchimp for primarily because of it Email marketing, CRM & social media management features. It has been instrumental in solving the channel of effectively reaching & engaging with my audience. Its automation features helped streamline the process of sending targted & personalized messages. Its automation features helped streamline the process of sending targeted & personalized messages, ultimately saving time & increasing the efficiency of my marketing efforts.
Brad Russell, Founder at Digital HitmenVerified Review
Posted on Oct 25, 2023

“Easy to use email marketing platform with a host of features”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
We've been using Mailchimp for 4+ years now, for both our clients and own email marketing.

It's super simple to set up, has a range of affordable (and free) plans to suit every sized business, automation sequences that help boost conversions, and great looking templates and design options.

I've used other platforms before, and nothing compares to the ease of use and features of Mailchimp.
Brigid Davey, General Manager at NimbleVerified Review
Posted on Nov 23, 2022

“Mailchimp is a perfect marketing solution to help you grow your business”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
Value for money4.0
Integrations5.0

We Nimble use Mailchimp. Our company uses it to send out our email newsletters, which are read by thousands of people every month. It's a great way to connect with clients and is susceptible to use. If you're looking for a marketing solution to help you grow your business, look no further than Mailchimp! Social media marketing is one of the most cost-effective ways to thrive a brand. Mailchimp is the best software in marketing. We use it to trade our products and services, as well as to market our blog.

Dana WeaverVerified Review
Posted on Sep 13, 2022

“Mailchimp is an all-in-one marketing, automation, email marketing and email marketing platform to grow your business.”

Overall rating5.0
Ease of use4.0
Features & functionality5.0
Customer support5.0
Value for money5.0
Integrations4.0
Mailchimp works well, and it’s great to have as a free service for start-ups. Some list management options are a little confusing and time taking especially when you are managing multiple lists. I use Mailchimp to send out a fortnightly newsletter. It is easy and simple to use as I am always pleased with style and format. All in all, the software service is great and reports are so useful.
Maria DohertyVerified Review
Posted on Dec 21, 2020

“Nice tool for reaching out to your audience”

Overall rating4.0
Excellent dashboards, cool interface and nice templates out there. You can have this utilized for your sales needs. Thanks
David Bell, Cybersecurity Editor at COUNTRYVPNSVerified Review
Posted on Jul 2, 2020

“It provides additional features for e-commerce products”

Overall rating4.0

We are using different email marketing software at COUNTRYVPNS for different purposes so I would like to share my insights on them.

If you talk about selling products, I would prefer MailChimp as it provides additional features for e-commerce products. 

Coming to the pros and cons

Pros- 1. Social Media and Google Analytics can be integrated so it provides thorough reporting 2. Its email editor is easy to use 3. Free up to 2000 subscribers

Cons- 1. Its premium subscription plan is a bit expensive 2. Provide limited email automation, isn't versatile like ActiveCampaign

Sophie Burke, Marketing Director at Bead the ChangeVerified Review
Posted on Jun 30, 2020

“Extremely user friendly and cost effective”

Overall rating4.0

At Bead the Change, we use Mailchimp for all of our email marketing needs. It's extremely user friendly and cost effective.  They even have a basic free plan so you can try it out and see if you like it.

Emily Bezak, MBA, Writer, Marketer, Pittsburgher at Emily Bezak WritesVerified Review
Posted on Jun 29, 2020

“MailChimp has a user-friendly, intuitive UI”

Overall rating5.0

At Emily Bezak Writes, I chose MailChimp for my small business, because I'm not a graphic designer but have email marketing experience with list segmentation, surveys, and automated email campaigns. MailChimp has a user-friendly, intuitive UI. After one afternoon, I had multiple templates built, lists segmented, and an automated email campaign setup with the opt-in form on my website.

Pros: 

User-friendly, automation capabilities, library of templates, pricing tiers, list segmentation, A/B and multivariate testing, surveys(* = not in Free plan)

Cons: 

MailChimp logo in footer on Free plan

 

Jamie-Lee Kay, CEO at The Other StrawVerified Review
Posted on Jun 29, 2020

“For small businesses and startups, Mailchimp is great.”

Overall rating4.5

At The Other Straw, we use Mailchimp for email marketing. For small businesses and startups, Mailchimp is great. They offer a free plan which allows you to send up to 12,000 emails for up to 2,000 subscribers. For those who are not design-savvy, they offer easy, drag and drop templates to help you easily create good-looking, converting campaigns.

Capabilities

Intuit Mailchimp features

The full feature set, grouped by module.

CRM Software

  • Calendar & Task
  • Contact Management
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Mobile Access
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation

Marketing Automation Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Google AdWords Visibility
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Email Marketing Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Subscriber Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Multi-Account Management
  • Social Analytics

Social Media Management Software

  • Brand Tracking
  • Collaboration
  • Customer Engagement
  • Multi-Account Management
  • Social Media Monitoring

Email Management Software

  • Antivirus
  • Multiple Accounts
  • Routing
  • Whitelisting/Blacklisting

Survey Software

  • Analysis Tools
  • Automated Responses
  • Campaign Management
  • Email Marketing
  • Question Library
  • Skip Logic
  • Supports Multimedia
  • Survey Design

Web Analytics Software

  • Dashboard
  • Keyword Tracking
  • Multiple Site Management

E-Commerce Software

  • CRM
  • Email Marketing
  • Mobile Access
  • Reporting & Analytics

Plans

Intuit Mailchimp pricing

Price Type
Year
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Preferred Currency
USD ($)
Standard$25 / month

Works with

Integrations

Intuit Mailchimp connects with the tools your team already uses.

Media

Screenshots & video

This profile is not fully claimed

Do you own or represent Intuit Mailchimp? Verify your business email to claim and manage this Goodfirms profile.

Request claim