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Marketing Automation Software Features
- A/B Testing
- Analytics/ROI Tracking
- Customizable CTAs
- Drip Campaigns
- Email Marketing
- Sales Intelligence
- Segmentation and Targeting
- Social Marketing
- Campaign Management
- Google AdWords Visibility
- Lead Management
- Search Marketing
Email Marketing Software Features
- A/B Testing
- CAN SPAM Compliance
- Drip Campaigns
- Event Triggered Email
- Mailing List Management
- Template Management
- Customer Surveys
- Dynamic Content
- Image Library
- Landing Pages/Web Forms
Pros: Lots of functionality available for free. Reasonable pricing for advanced features.
Cons: None really.
Pros: Can easily track user behavior with suitable MailChimp analytics and create a forecast marketing plan.
Cons: In comparison to other marketing automation tool MailChimp has fewer functionalities.
Pros: Free and have great integrations with other platforms like Squarespace.
Cons: Honestly can't think of any.
It's perfect for our company and we will use it further also.
Pros: It fits the needs perfectly, you can do really nice and sophisticated things if necessary, but the learning curve is not that steep.
Cons: I can't figure out any.
I like the user-friendly interface Mailchimp provides. It is practically fool-proof inputting different types of campaigns together. It is all a matter of a click and drag and then fills in the information that you want on the campaign.
Pros: So easy to create/duplicate campaigns.
Cons: The pop-up/form features are a little weak.
Pros: We feel that it's just a great tool
Pros: Very easy to work with it.
I love the ease with which you can get started with MailChimp. They make it easy to get up and running with a great step by step guide to set up. Their reporting section is strong and they are good at keeping your lists in order and easy to export. Hence it provides an awesome suite of email marketing tools for businesses small and large alike.
Pros: Lots of templates, great capabilities, AB testing, etc.
Overall Experience: Awesome and I would never switch from MailChimp.
The free version is very good an hence we consider it a friendly platform which helps us a lot.
Pros: I have been using MailChimp for the past 3 years and it is packed with great features, which is easy to understand and navigate. I really appreciate being able to connect it with our CRM platforms so we can have everything running cohesively. It's really a great platform for all levels of email marketing, whether you are just beginning or super experienced.
Cons: The number of test emails is very minimal. The application is not great for serious digital marketers, it only suits the beginners. The application is very costly if you have a huge customer database.
Overall Experience: Our company has mostly used MailChimp as a recruiting and advertising tool to reach candidates for potential job opportunities. MailChimp was one of the first professional template based email marketing tools to send out mass emails to potential clients, recruits, etc.
Pros: Templates of the software are best according to us.
Cons: We find the rules a little bit complicated and not appropriate.
Overall Experience: Great
Pros: Clean interface & UX design.
Overall Experience: Very positive
MailChimp is the perfect ESP for small businesses such as our company Futurety. It's so easy to build beautiful email newsletters, which is our main use case. We are constantly updating our subscribers and lists, and MailChimp's tagging feature makes this very seamless, so we know exactly where each new contact is sourced from. We have also used their landing page builder to run a couple of lead generation campaigns. MailChimp integrates with WordPress, so we can easily add forms to capture email addresses. Plus, the best part? The platform and features are free under 2,000 contacts!
The free version of Mailchimp is best and easy to integrate. The thing in which it lacks is the support. It is very bad. But in the end it gets my job done, so it is great to use.
The Mailchimp tool is simple but efficient, easy to integrate to any site. The only thing I expect is that they could improve their UX design.
Overall Experience: Excellent. I've been using them for four years now
It is very easy and useful for testing and marketing software solutions. I can hardly complain about this software. From the very beginning and using this software tool has developed a lot from my side.
When it comes to automated marketing, few tools are as practical and user-friendly as MailChimp. The highly-rated newsletter service is the ultimate software for marketing team at Maple Holistics looking to create an attractive and effective email campaign.
MailChimp also makes ad campaigns easier and more effective while also creating more appealing landing pages.
The user-friendly marketing tool has helped us create a flexible email campaign that proved to be significantly more successful than our previous efforts. After switching to MailChimp, we saw our open-rate jump to around 25% with a click-rate of 5%.
It makes easy for Blu Skin Care, LLC to design exceptional email campaigns, share them on social networks, and integrate with web services we already use, manage subscribers and track our results. You'll love mixing and matching MailChimp's templates, features and integrations to suit your needs--think of it as your own personal newsletter publishing platform.
don’t have any con’s. I love Mail Chimp.
Mailchimp flawlessly delivers The Scott King Show's tech and podcast newsletter to my subscribers. It performs 100% of the time. I've used several different marketing automation packages for both consumer and B2B marketing and appreciate Mailchimp's ease of use and email deliverability.
According to Bianca Atkinson, the biggest "pros" are:
1. Cost effective - especially for those with small email lists
2. Easy to use - most CRM's are confusing and difficult if you are inexperienced, so the templates and ease of use you get with mailchimp seriously take the stress out of managing your email marketing strategy in house.
• I've been using MailChimp while working at ParcelPoint as well as in various other businesses for the last 10 years and I love it.
• It is constantly evolving, changing and iterating features to help enhance businesses. The automation has enhanced 10-fold in the last decade and enables targeted communications to different customers with different needs.
• The addition of landing pages, postcards and ads MailChimp is a one-stop shop to grow your email lists and measure the impact of your email marketing.
• Other pros are awesome templates, great pricing, plenty of integrations available, simple mobile optimisation and a really straightforward workflow.
• There is definitely some jargon that is specific to MailChimp that you have to get used to over to me but there is lots of FAQs and a glossary to help you figure it out.
The overall experience is simple, great for beginners all the way up to veteran email marketers.
PopNet Media has been using MailChimp for about 3 years now. I can honestly say that without it my business would not be where it is today. By far this is the most effective communication tool that I have in my arsenal. It is more effective than my social media accounts according to my stats. They say that email is dead but not according to my statistics.
• Neat drag-and-drop template builder - which is handy for those without access to in-house developers and designers.
• Easy to run A/B tests for email campaigns.
• Easy to manage import and create lists and segments. Not challenging to manage large contact lists
• Good scheduling options. You can schedule emails to be sent in batches.
• Good reporting for email campaigns as well.
• Default utm tag used to track traffic to your platform on Google analytics.
• Limited filtering options to create segments within a list (up to 5).
• Cannot set a time after an A/B test has completed. You'd have to set up a manual follow-up campaign.
• The conversion tool isn't that great and may land your emails into spam filters, as the sender's email and reply-to emails are not the same.
I love MailChimp. It makes my life easy as campaigns can be efficiently set up within a few minutes (as long as you have all of your assets prepared). They have no issues handling a large set of contact lists; emails always deliver with little to no problems and the live-chat support is superb.
The minus points that I have included are situational and may not apply to every business. We know our time that drives the most engagement regarding clicks and open rates, but MailChimp does not have the option to pick the sending time when you manually pick an A/B test winner. However, as I've stated, you can always set up a follow-up campaign to those that were not part of the initial A/B test.
MailChimp is excellent as it automates a lot of manual and tedious tasks of Smallpdf which would have taken us ages to carry out by ourselves, simplify workflows and makes reporting easy as well.
Pros: Level of automation
Cons: Little complicated
Pros: Robust. Complete.
Cons: Lack of deeper integration with other tools like Hubspot.
Pros: Good marketing campaigns and sequences, nice and user-friendly interface
Mail Chimp has been the industry leader for several years now and their product just keeps improving. If you have a small to medium sized database Mail Chimp is the best option.
Intuitive with a lot of options for smaller businesses without dedicated marketing teams to offer polished outreach tools that are normally inaccessible. This product allows sales teams, company marketing efforts, and recruiters to all have outreach tools for relatively cheap. Free options to test out products initially to see how it fits your company/departments needs.
Pros: It allows more number of contacts to send mail at a single shot.
Cons: If a single person reports spam to MailChimp, they ban access instead suggested to find an alternative way like warning message or exclude that contact from the list.
MailChimp collaboration with Google Analytics helps in tracking the campaigns and replies received. It is a cost-effective mailing list program and is sufficient for email marketing.
Pros: Bulk email capabilities
Cons: Management of custom templates
Pros: If you do email marketing on my opinion MailChimp is the tool to go. Is easy to use, there are plenty of integrations with most web apps and it just makes it a breeze to send nice looking emails that you can track.
Cons: They've been expanding the tools to also manage a lot of online marketing (ads and similar) but I don't feel intuitive as the email part.
MailChimp is renowned for its simplicity and clarity. They do everything they can to ease their product for their users: building a campaign may be complicated, and they know it. List management is one of MailChimp strengths. You can segment your list in multiple ways, even when you’re prepping up your newsletter.
Mailchimp has been an amazing program that we used since 2017. For a non-profit organization that does not usually have a marketing department, MailChimp has made it possible for us to be able to do email blast about our programs so easily. It is also very affordable. The templates provided helped us understand how to start a newsletter without difficulty. The ability to have multiple groups for specific information has been helpful. We have moved from several paper formats to online with the help of mailchimp.
Pros: Easy to prepare the campaign
Cons: Should have more visual and interactive resources
Pros: Great interface and drag and drop editor for emails are available.
Pros: MailChimp is easy to configure and the analytical aspect is great.
Cons: Nothing noticed so far. I have been using it for more than a couple of months for now.
Overall Experience: MailChimp is a great resource and its easy setup in WordPress makes it an ideal choice for any business.
Overall Experience: Good
Ease of Use: Good
Customer Service: Good
Pros: The platform evolves with time.
Cons: Limited features are available.
Usage Experience: For our email marketing (including monthly newsletter), for our clients, we have implemented various forms of email marketing and drip marketing with Mailchimp
• Very easy to install and use with great customer servic
• Versatile editor with decent personalization options
• A lot of templates available for various branding purpose
• Great reports and analytics tools
• Limited automation options, if you want to implement complex, automated drip marketing, most likely you’d need to use additional software
• If you have many different email lists, you can’t manage across different lists since each of them is siloed
The key selling point is its ease of use, which is important for Nine Peaks Media as an agency so we can explain everything easily to our clients. While its interface is quite simple, Mailchimp still offer a lot of versatility and decent overall features.
Pros: The best thing is: It's beautiful and easy to create newsletters.
Cons: Horrible to manage mailing lists.
Overall Experience: Good
• Free for most beginner users to start an account and send.
• Easy to create emails using their templates and WYSIWYG application - can create emails within minutes.
• Easy to create workflows and start automation
• Works well for small to medium-sized clients.
• Most applications integrate with Mailchimp or vice versa
• Creating and managing contact lists is easy enough
• Implementing forms on your website is basic and can be performed by most users
• Automation and dynamic insertion is limited
• Lack of customer service - hard to find support for any issues you run across - Not ideal for enterprise users
• Billing - Had issues in the past with Mailchimp overcharging because of a surge in users.
• Customization is somewhat limited unless you use a developer.
• For small to medium-sized businesses , Mailchimp is a great asset to get email campaigns up and running quickly.
• A lot of their functionality comes free to most users and their application is very user-friendly.
• There are easy automation set-ups to create basic email campaigns like a Welcome Series.
Team at Your Marketing People recommends that Mailchimp is definitely go-to ESP when we work with small to mid-sized clients who are looking into running an email marketing campaign.
For enterprise clients, we have to research more ESPs to find the right fit, depending on the necessary functionality and list size.
At Sixth City Marketing , we utilize MailChimp for a number of our clients' email marketing strategies. It's a cost-effective option for many businesses and allows for easy customization, scheduling, and form creation. A downfall of MailChimp compared to other email marketing software is the inability sends to multiple email lists. This in turn, can result in higher spends since duplicate email addresses on more than one list costs more money.
It is very easy to use as well as cheap. Regarding its drawback; I can't think of anything.
Overall Experience is good
I have used a few other email automation tools like market and constant contact, Condo Control Central finds MailChimp simple and effective when it comes to running email marketing campaigns. I was able to seamlessly integrate MailChimp into my WordPress website and began building my email list. I found other platforms a bit complicated especially when I am creating an email template. With some email marketing automation software you require some knowledge of HTML when designing templates but with MailChimp its mostly drag and drop.
The only con I could think of is it lacks a few small features that the big names have. Other platforms have email automation in addition to other features. Although MailChimp has a few other features, the only feature that sets it apart is the email automation.
It’s a good software for email automation but I wouldn’t say its an all it one platform marketing automation platform. I still need to use other marketing automation software for other needs.
As an entrepreneur, I don't have a lot of technical knowledge, so MailChimp was very easy for me to learn & use to set up my free lead magnet and to send newsletters to Discovering My Wings' email list. It is also very reasonably priced. I envision myself staying with MailChimp for a while until I outgrow it and move to a more robust CRM because I'll need to be able to segregate my list and unfortunately, to my knowledge, MailChimp doesn't offer this.
Cons: Hard to learn
Pros: It's great for designing and sending out email newsletters.
Cons: If you want to design your own template, it can be hard since it uses old-fashioned HTML. We've also had complaints of emails showing up differently than on our end.
Overall Experience: MailChimp is good for emails. That's really all we use it for.
The number of test emails is very minimal. The application is not great for serious digital marketers, it only suits the beginners. The application is very costly if you have a huge customer database. Not suitable for complicated marketing workflows. The customer service and support team aren't very responsive.
Pros: It's really a Cheap platform for marketing automation platforms and that's the feature we love the most.
Cons: We expect more and thus Lacking an app version of the software disturbs us a lot.
Lost points for when things get bigger. Also, issues with custom URLs and essentially MailChimp own the platform and can remove you at any time (including your database) - I wouldn't risk it.
As per the opinion of team at Digital Eagles, MailChimp is good for beginners and startups due to its value send. As the mail list and business grow though, most companies will demand more automation, more connectors to various CRM's and most importantly, creating and editing templates. When your focus moves to create a direct marketing campaign to a traditionally indirect marketing channel your time becomes precious. Mailchimps editor becomes time-consuming because of its clunky interface and attempts to add slicing tools for tracking is dislodged from their intentions; hence my middle of the ground rating.
Pros: It's used a lot and therefore it's "well baked".
Cons: It's expensive, and setting up email automation requires software development.
Mailchimp was Mearto's first e-mail system and it worked well in the beginning. Easy to collect emails on our blog and other paid campaigns. Later, after we reached 10.000 subscribers, it became quite expensive and we had marketing automation needs that it did not solve for us. We changed to another e-mail provider that is priced on the number of emails you actually send + offers more advanced marketing automation features. We still use Mandrillapp to our automated transactional emails. Mandrillapp is a mailchimp company.
Expensive and lacking marketing automation features. Not well-suited for startups with +20.000 subscribers
I used to love Mailchimp. Then they continued to raise prices and charge based on number of contacts, not on emails sent. You spend more time managing contact numbers than being able to focus on Marketing. My final straw was when my development team accidentally uploaded 80,000 contacts which they immediately deleted. Mailchimp tried charging me $650 which I refused to pay. Since I wouldn't pay I couldnt get anyone in Support to respond and only got a response after posting on LinkedIn and Twitter. After 1.5 weeks of being down without being able to email my customers their response was they would give me a credit of $300. By this time I found someone new. They are super easy to use, integrate with other systems and charge based on emails sent not contacts stored. Mailchimp used to care about small businesses now they only care about revenue.
Cons: Lack of Automation, Shuts you down every so often.
MailChimp manages so much of the backend processes that you never have to think about. There are compliant to requirements for newsletters, so you don't have to worry. It's easy to set up links and buttons for new sign-ups, automation for followup emails, and for crafting newsletters. This is my go-to for all things newsletters.
Pros: The ease of use makes the possibilities endless with this software. One of the biggest benefits is the ability to integrate with what seems like an infinite number of other Marketing tools. MailChimp is very simple to use, not complicated like some other tools.
Cons: The selection for the templates seems a little bit outdated. I would like the ability to see more complex ones so that we can improve our own templates that we create and send out.
Pros: All the things they have in it.
Cons: No complaints.
Pros: We use using it overall and love their all functionalities.
Pros: User-friendly and more customization options are available.
Cons: Nothing so far
Overall Experience: Best software available though there are also other good software in this field
Pros: A cheap and easy to use platform.
MailChimp is one of the best email marketing and email list building website available over the internet. You can also download their WordPress plugin to get most out of it. There are a lot of customizable options available in this tool which lets you customize and run campaigns according to your needs.
MailChimp is a well suited for small businesses as a way to kick off your Email Marketing Program. For paid plans, MailChimp is acceptable but the free version is lacking in a lot of substance and I would suggest getting started with another email service provider.
Overall, Marketing Automation Software is great for sending out mass emails. We experience a 40% open rate from our employees and 32% from our vendors. Our headlines are usually straightforward and are parts of the headliners from articles in our news section.
Hollingsworth LLC uses Mailchimp to create drip campaigns and send newsletters to the vendors and employees. We have paid version and love the ease of design and use.
Pros: Easy to learn and use with great email templates and list setup.
Cons: Email templates aren't very unique and perhaps a little pricey for larger lists.
Overall Experience: Easy to use, would recommend for anyone with a small to medium size list.
Pros: I like how many templates it has to use
Cons: It has limitations on how many emails it can send
Free versionCheck vendor pricing