At Parkway Digital, we use Mailchimp for email marketing. The drag-and-drop functionality, automation and other easy-to-use features make Mailchimp our go-to, both for our clients and our own email newsletters.
What do you think are the pros of that particular software?
Using Mailchimp is straightforward, so our clients can build their own emails. Yet, we still have the ability to use more advanced features, like sending targeted automations.
Mailchimp makes it really simple to send on-brand emails to different groups of customers with customizable templates, segmented lists, triggered automations and detailed reports.Mailchimp also integrates with other digital tools you already use, including online shopping carts, Facebook custom audiences, Google Analytics and ecommerce stores.
Mailchimp stores everything, including contact lists and email drafts, making it the only tool you'll need for email marketing. You can log on from your computer or theMailchimp app to make changes or look at your last email’s performance. It's also very affordable, especially for small businesses with a newer contact list and infrequent newsletters.
Mailchimp's Tools are designed to deliver email success. Mailchimp allows you to group recipients by how recently they purchased a product, how they learned about your company,demographics, geographic location or any other characteristic you’ve collected from your subscribers. To track email-driven website visits and purchases, you can integrate your Mailchimp account with Google Analytics and your ecommerce store, whether you use WooCommerce, Shopify, Magento or another provider.
Mailchimp helps you write a catchy subject line with a Subject line researcher and quick open rate stats for your last few subject lines. One ofMailchimp’s coolest features is the ability to test subject lines using the A/BTest option when setting up a new campaign. You’ll create two subject lines andMailchimp will send a portion of your emails with one subject line and another chunk with your second subject line. After the given time frame, the remainder of your list will be sent the email with the subject line with the best open rate.