Overview
Hootsuite Inc
2008
Canada
Hootsuite is the world's most widely used social media marketing & management platform with over 16 million users worldwide. The social media management platform that lets you build smarter workflows, scales across your organization, and delivers demonstrable ROI. It is designed for organizations to execute social media strategies across multiple social media networks, including Facebook, Instagram, Twitter, Linkedin, Pinterest and YouTube. Teams can collaborate within a secure environment across all devices and departments to manage social media profiles, engage with customers, and generate revenue.
Industries
  • Marketing & Advertising
Languages
  • English
Media
Hootsuite
Hootsuite
Core Features
Social Media Marketing Features
  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Listening
  • Monitoring
  • Multi-Account Management
  • Publishing Management
  • Social Analytics
  • Team Management
Social Media Management Features
  • Brand Tracking
  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Post Scheduling
  • Publishing Management
  • Social Media Monitoring
Reputation Management Features
  • Analytics & Insights
  • Campaign Management
  • Content Management
  • Custom Dashboard
  • Multi-Channel
  • Response Management
  • Review Alerts
  • Review Monitoring
  • Social Monitoring
  • Templates
Pricing
Pricing Type
Free
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Customer Reviews
4.1 (62 Reviews)

Hootsuite is a simple social media marketing automation tool

S
10 months ago

Being a founder of a Digital Marketing Agency PPCGenius.io,  I spend half of my day managing the company's social media platforms and scheduling tweets. I am including some social media tips that could help you know about my social media experience. I am open to any questions, please let me know.

I use social media tools like IFTTT, Tweetdeck, and Hootsuite for scheduling posts, engaging with followers, and developing monthly reports.   

I use many social media tools but Hootsuite most frequently. Hootsuite is a simple social media marketing automation tool that creates automated tasks. You would need to login to connect social media platforms together in order to auto-post one piece to any number of social sites.

It allows you to keep track of your best performing posts

L
10 months ago

At Crediful, we use HootSuite.  Personally I feel like HootSuite is one of, if not the only social networking tool that you really need as its functionality spans multiple different platforms. Some of its uses include scheduling posts so that you can get your ad out there at peak viewing times each day as well as analytics to allow you to keep track of your best performing posts, allowing you to change your marketing strategies to be more in line with what you did with that post to try to reach an even broader audience. 

Best social media management tool that I have used

S
10 months ago

I am a marketing consultant and an established food blogger at Yummy tummy recipes. I have managed social media marketing for a portfolio of customers. According to me Hootsuite software is thus far the best social media management tool that I have used.

 Pros Of Hootsuite:

Firstly the tool has a 30 day free trial and my company pays $599 per month to operate it.

Being such a comprehensive platform, there are several things that I love aboutHootsuite. Some benefits are being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

Cons of Hootsuite: 

Well I think the reporting feature of Hootsuite is slightly complicated and can be more intuitive.

Hootsuite outshine as a networking software compared to others

K
11 months ago

There are numerous networking softwares that help us stay connected to our office members and continue our work during this pandemic.

More importantly, they help the businesses stay open and find new ways to drive traffic to sell and market through ads using these networking softwares.

InsideTechWorld uses Hootsuite as a driving asset for their business by scheduling posts and saving time, which helps get social traffic onboard and save time. The experience has been excellent so far since Hootsuite has helped us plan and perform tasks almost weeks in advance in some cases, saving us a lot of time. Many advantages make Hootsuite outshine as a networking software compared to others. Moreover, it becomes a pain to manage multiple social networks (we manage 6) and then separately manage ad campaigns, and then how to make unified reports? Hootsuite does it all for us, and we can quickly share it with our investors anytime.

If not Hootsuite, we had to hire a social media analyst person that would actually cost us more than what we pay for Hootsuite business plan. Pro tip: you can talk with Hootsuite support and then can give you a discounted package.

Pros

The scheduling for posts and messages is very convenient and smoothly done. 

It allows you to view each post's performance, which saves you the time of checking through platforms individually.

Compared to other similar set of feature softwares, Hootsuite covers more social media platforms to manage.

The customer service is beneficial; they are readily available to help you out at any given time.

Ad Campaigns management.

A pseudo-preview of social media posts about what they are going to look like. 

Social media streams all consolidated in one view. 

Cons

They have launched a new UI/UX lately, but still the platform has a poor and dull interface, needs more aesthetics to be a little pleasing to the eyes. 

You cannot post to your Facebook profile, so in case you want to share a post to your friends - you can't.

Instagram and Pinterest support is pretty limited as compared to Facebook, Twitter and LinkedIn.

To be honest, they can provide much more like hashtag suggestions, related already shared posts, and many more auto recommendation features. 

 I would rate Hootsuite at 4 --- I would somewhere between 4 to 5 actually. While this might be one of your best options to manage social media, it still needs improvement in certain technical and UI/UX areas. However, the functionality it offers is very smooth and convenient to use.

HootSuite offers affordable, robust social media management in a single package

Kent Lewis
posted on 5/10/20

For over a decade, I've relied on Hootsuite to manage the presence of myself and my businesses on social media. I've managed as many as 10 accounts via HootSuite, creating and scheduling posts, measuring reach and engagement rates as well as monitoring brand and competitive terms. While the cost has increased over the years, I've found it more intuitive and affordable than competitor platforms. I contiue to rely on HootSuite for multiple accounts and platforms. I do wish it had better Instagram/Facebook integration, but otherwise, it's solid.

Excellent Software!!!

Marissa Pick
posted on 25/9/20

Hootsuite is one of the best softwares I've come across. It's easy to use and implement and so helpful

Go-To Tool for managing multiple Twitter accounts for teams

D
posted on 21/9/20

Hootsuite is an excellent choice for teams or individuals who handle multiple Twitter accounts. Allows for ease of scheduling, replying and assigning team members to tasks, with built in analytics tools as well.

Bulk-schedule social media posts

S
posted on 6/8/20

I am Sanket Abhay Desai, a former Digital Marketing Associate for JPMorgan Chase. I also run a blog called itsonlinemarketing.com. Our company uses Hootsuite software to manage social media

Pros of Hootsuite

Firstly the tool has a 30 day free trial and my company pays $599 per month to operate it.

Being such a comprehensive platform, there are several things that I love about Hootsuite, some benefits are being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

Cons of Hootsuite: Well I think the reporting feature of hootsuite is slightly complicated and can be more intuitive.

Licensing & Deployment
Support
  • Email
  • 24x7 Support
Training
  • Webinar
Knowledge Base
  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • Case Studies
  • Whitepapers
  • On-Site Training
Resources
Social Trends 2021
2 Downloads
Uniting Social Media Strategy
2 Downloads
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