Social Media Marketing & Management Dashboard

Hootsuite is the world's most widely used social media marketing & management platform with over 16 million users worldwide. The social media management platform that lets you build smarter workflows, scales across your organization, and delivers demonstrable ROI. It is designed for organizations to execute social media strategies across multiple social media networks, including Facebook, Instagram, Twitter, Linkedin, Pinterest and YouTube. Teams can collaborate within a secure environment across all devices and departments to manage social media profiles, engage with customers, and generate revenue.
Hootsuite Inc
2008
Canada
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Hootsuite Core Features

Focus of Social Media Marketing Feature
  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Listening
  • Monitoring
  • Multi-Account Management
  • Publishing Management
  • Social Analytics
  • Team Management
Focus of Social Media Management Feature
  • Brand Tracking
  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Post Scheduling
  • Publishing Management
  • Social Media Monitoring
Focus of Reputation Management Feature
  • Analytics & Insights
  • Campaign Management
  • Content Management
  • Custom Dashboard
  • Multi-Channel
  • Response Management
  • Review Alerts
  • Review Monitoring
  • Social Monitoring
  • Templates
Focus of Social Networking Feature
  • Activity/News Feed
  • Advertising Management
  • Blogs
  • Event Management
  • Social Media Management
Focus of Social Listening Tool Feature
  • Competitive Analysis
  • Influencer Identification
  • Keyword & Hashtag Tracking
  • Real-time Monitoring

Hootsuite Pricing

Pricing Type
  • Free
Payment Frequency
  • Monthly Payment
  • Annual Subscription
  • Quote Based

Hootsuite Reviews

70
Total Reviews
4.2/5
Overall Rating
0
Recent Reviews

What Users Say

Hootsuite is a great way to integrate your content across social media platforms
Kevin Daly
Kevin Daly, Marketing Manager at Zevo Health
Hootsuite will meet all your demands to your social media management problems
Corey Tyner
Corey Tyner, Founder at Buy Yo Dirt
It helps businesses and services manage their social media account
Jordon Scrinko
Jordon Scrinko, Founder & MD at Precondo
Hootsuite does a great job of packing many useful features into an intuitive and straightforward design
Jason McMahon
Jason McMahon, Digital Strategist at Bambrick
The best part about Hootsuite is that it enables real-time analysis of trends and interactions.
Max Whiteside
Max Whiteside, SEO & Content Lead at Breaking Muscle

What Users Like The Most

  • Content scheduling for multiple social media platforms is matchless
  • Allows link shortening before posting
  • Extremely user-friendly with a clean interface

What Users Like The Least

  • Cluttered dashboard with too many features that potentially confuse new users
  • Limitations with files length
  • Image editing has limitations; for example, the problem with image resizing

Hootsuite Reviews

Celeste HuffmanRogers and Hollands Team

Fairly expensive

Rogers and Hollands has used Hootsuite in the past, but our team found it fairly expensive for everything that we wanted to use it for, plus it made more that we didn't need. Our recommendation is to review everything you need for your business when it comes to social media, then choose the most budget-friendly option. Focus the money you saved on marketing within those social platforms instead.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Natalie Lane

Manages the content well

Hootsuite is stronger when compared to other social media and content tools management software. In general, Hootsuite offers users more options across multiple tiers in terms of users, scheduled posts allowed, and reply functionality. The higher tiers of Hootsuite are also able to manage paid ads - which is a huge bonus for marketers looking for integrations and seamless user experience. Award-winning digital-marketing agency Roger West relies on Hootsuite to manage diverse content, from blog posts to social media posts. Hootsuite’s ranking sits at a 4 because the dashboard could be improved with a more streamlined look and feel.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Shaan Patel

Great tool

Shaan Patel here from Prep Expert; we currently use HootSuite for our social media management. The only drawback we feel is the limited reporting capabilities based on the tiered price level. While we understand the need for different account types for service pricing, being able to pull accurate analytics across all channels should be standard across the board.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Ellie-Paige Moore

The best platform for managing social media activities for businesses

I have used HootSuite in various companies as the social media management tool. I would always it for managing social media activities for my current company - The Bolt Way. HootSuite supports such a large amount of social networks no matter what channel your business might want to create next, HootSuite will cover it. It will let you post/schedule your content but at the same time also lets you engage with your content on your timeline/stream too. The main reason why I would choose HootSuite is that it offers analytics of your social networks which includes the content you post, how your social networks are performing, your social traffic and so much more.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Mitch Hills

Good platform

My name's Mitch, I run masteredmarketing.com. I've seen that Hootsuite has the ability to promote content right inside of their platform which is cool, although it's an expensive feature.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Taylor Keresztesi

Complete package of what you need

HootSuite has thought about everything when it comes to social media management. At Kerb Holdings Company Pty Ltd we have been using Hootsuite so that we can track our post engagement and other analytics, schedule posts, promote posts, create team workflows and much more. It's essentially the complete package and is very easy to use, with great support staff.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Marty Spargo

Best for scheduling posts

While it's good and reasonably priced for what they offer. At SEO is Life, I find the ability to integrate with Wordpress blogs and Youtube channels, coupled with the ability to see your replies and respond to them from within the dashboard gives Hootsuite the edge. I think it's a good option for small businesses looking for a way to schedule posts across social. Neither offers comprehensive social listening, but it goes fine for small businesses that don't have a huge amount of social media activity. It comes with a few more features and capabilities right out of the box. It is both priced for startups and small businesses, but for my money, Hootsuite is worth the small extra money compared to going with some other software.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Robin Jennings

Best for a medium-sized business

Hootsuite is a fantastic program but it serves different functions for small to medium-sized businesses. For the projects at We Push Buttons, we advise our clients to choose the platform based on their particular businesses' needs. If you are a medium-sized business, with multiple social media accounts and a staff member is available to spend at least 15 minutes a day on social media then Hootsuite is the answer.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Tom Wills

Offers more functionality

We have experience of using Hootsuite for managing the social activity of Slickplan, and ultimately we've decided to stick Hootsuite for a couple of reasons. Primarily, we find Hootsuite offers more functionality (at least for the things we use), such as the ability to create and manage paid ads, as well as more insights on the analytics dashboard.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Aimee Robinson

Pretty good value for money

Hootsuite has a free version - it can be very difficult to hunt down on their website, but it is there and it will likely be all you need if you're a small business (and happy to share a single login). Their paid plans are far pricier - $29 per month for the Pro version, $129 per month for the Team plan and $599 per month for Large businesses. If you're ready to get serious about your social media strategy, then Hootsuite is the one for you. This is because you can not only schedule posts but also monitor external content feeds, manage ad campaigns, monitor social trends/conversations and reply to comments. The app also offers key insights - more if you choose to go for one of the paid options. Hootsuite also links to more social media platforms - Facebook, Twitter, Pinterest, YouTube and Instagram. The downside? With more information and features available to you, the dashboard is a lot more complex and not as intuitive to navigate. As Account Manager of Dilate Digital, I find that Hootsuite gives you all of the valuable information needed to execute a proper social media strategy, and with great free plans available, it's pretty good value for money.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Tess Thompson

HootSuite was better with the analytics

My name is Tess Robison and I am working as an SEO Outreach Specialist in Money Done Right company. HootSuite was kind of confusing and couldn't do as much with scheduling content. However, I will say that HootSuite was better with the analytics but that wasn't my job focus. I mostly just had to create the content. If my position was more analytical then HootSuite would have been better suited to use.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Greg Heilers

It does everything you need from a social media manager

As a Partner of Jolly Content Team, here I am to share my views regarding the Hootsuite software; Hootsuite is a tool, and in some ways has even more features when compared to other software tools. The service is compatible with over 35 different social media platforms and allows you to schedule posts. The thing that starts to set Hootsuite apart is their AutoSchedule function which chooses the optimal time of day to post your content. You are also able to schedule posts for days, weeks, or even months, allowing you to schedule all posts for a marketing campaign you're planning. It's also perfect for teams since with a team plan, more than one person has access and you have the ability to assign tasks and review before posting.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Nicholas Farmen

Best for collaborate UI

I have used a variety of social media management software for my company - Spire Digital. By far, my favorite solution is Hootsuite. I like Hootsuite best for their collaborate UI. Its single drawback is that it's costly.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Jose M. Gomez

The content calendar is a must for every social media marketer

We use Hootsuite for our social media management for multiple platforms at Evinex. It has a great content calendar that visualizes your cross-platform activities. For instance, you are able to add streams such as "Timeline", "Scheduled Post" and "Mentions" as you like. So, in your Hootsuite calendar, you can manage your social conversation at a glance and interact with your audience better! The content calendar is a must for every social media marketer. That's why we kept using Hootsuite.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Yaniv Masjedi

Helps you cover all of the bases in your social media marketing

As CMO of Nextiva, I love being able to track trending topics based on keywords I input. If you set up your columns right, you can check that against your content in the pipeline to ensure you're covering all of your bases. There is one major con, however - for teams and medium-sized businesses, Hootsuite can be cost-prohibitive. If you've already got a social media marketing software in place, it's hard for some teams to justify switching platforms to such a costlier alternative. Overall, I recommend Hootsuite to anyone who can afford it. Hootsuite is not only a time-saving tool, but also helps you cover all of the bases in your social media marketing.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating

Hootsuite Integration

  • twitter
  • facebook
  • instagram
  • LinkedIn
  • Youtube
  • Pinterest

Hootsuite Resources

Uniting Social Media Strategy
Social Trends 2021
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