
Aaina Bajaj, Digital Marketing Specialist at Signity Software Solutions Pvt. Ltd.
Posted on May 29, 2019
Easily monitor social activities
As a Digital Marketing Specialist at Signity Software Solutions Pvt. Ltd., Hootsuite served us in the following ways:
1. It gives us the advantage of adding 20 Social Media Profiles along with 3 users. Though, it has more options for larger enterprises.
2. The most outstanding feature is its ability to post text, links, photos, and videos directly to our respective social profiles visa its dashboard.
3. We have created an “organization” to enhance communication and collaboration across everyone’s Hootsuite account.
4. Scheduling the posts according to the project-specific country was our main challenge, Hootsuite helped us in automatically scheduling the post at specific times rather than doing them all manually.
5. We easily monitor our social activities. The section dedicated to creating analytical reports and click summaries is quite useful. It works with both as Google Analytics and Social Media Insights.
Cons that we have faced:
1. We are unable to add and schedule multiple pictures in a single post for Instagram. Hootsuite does not allow to add multiple pictures at a single time.
2. Custom URL Shorteners are a bit expensive.
3. Sometimes there are technical errors, due to which the post does not get scheduled on time and is left unscheduled.
Final Verdict: All in all, Hootsuite saves a lot of time and its feature of auto-scheduling without any notification/approval is awesome!
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