Semrush

4.5 (253 Reviews)|Write a Review|Claimed profile
United States HQFounded 2008

Deployment

Web-based

Best for

SmallMediumLargeFreelancer

Overview

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

At a glance

Software information

Industries served, licensing and the support Semrush provides.

Industries

  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • Phone
  • Support daysMondayTuesdayWednesdayThursdayFridaySaturdaySupport time10:00 to 18:00 (EST)

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training
Languages (10)
ChineseDutchEnglishFrenchItalianJapanesePortugueseSpanishTurkishVietnamese

Review analytics

What customers report

4.5
Based on 253 verified reviews

What users like the most

  • A very clean, logical and user-friendly interface. The users don't heed extra hints.
  • Rich digital marketing functionality. Tools for PPC, SEO, Content marketing and many more.
  • Everyhing is okay

What users like the least

  • If you are a freelance specialist the tool may seem to expensive.
  • No cons so far. I like the software and am going to use it further
  • Learning curve

What users say

Review Analytics of Semrush

Every review is verified through Goodfirms before it's published.

4.5253 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.5
Customer support (27 reviews)4.3
Value for money (15 reviews)4.0
Integrations (15 reviews)4.0
Review Summary
Summarized from 253 verified reviews · Updated September 2026
Semrush is widely used for SEO, competitor analysis, and keyword research, with users consistently praising its comprehensive features, detailed reporting, and ability to track performance across multiple metrics. Common strengths include site audits, backlink analysis, and competitive intelligence tools, though users frequently cite pricing as a significant drawback, particularly for smaller agencies and those not requiring daily access. Interface and user experience improvements are requested by several reviewers, and some note occasional accuracy issues or limitations in data availability, such as organic traffic gaps or keyword tracking restrictions.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Semrush
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What reviewers mention most

NavneetVerified Review
Posted on Dec 31, 2018

“Fantastic”

Overall rating5.0

Pros: Provide detailed information about competitors, keyword competition, backlinks, etc.

Cons: Only allow few actions in a free version and otherwise very costly for a small firm.

Bharat Mamtora, Founder at EnkrishivVerified Review
Posted on Dec 31, 2018

“Superb”

Overall rating5.0

Pros: It's very easy to work with it.

Cons: Nothing

Anton Zhuk, Managing Director at WhidegroupVerified Review
Posted on Dec 31, 2018

“Contains best SEO tools and features”

Overall rating5.0

One of the most popular features of this SEO tool is the Domain Vs Domain analysis allowing you to easily compare your website to your competitors. On-Page SEO Checker tool allows you to easily monitor your rankings as well as find some recommendations on how to improve your website’s performance.

Jeff Mette, Vice President of Business Development at Digital ScientistsVerified Review
Posted on Dec 31, 2018

“Good supporter as a SEO tool”

Overall rating4.0

Pros: Multi-location position tracking is the best feature of this software.

Cons: Cost is a bit concern for us.

Newaz Chowdhury, Marketing Manager & SEO Marketer at PowerphraseVerified Review
Posted on Dec 28, 2018

“It is useful in competitor analysis”

Overall rating5.0

SEMrush is the best free SEO tool out there, in the opinion of team at Powerphrase. I used the free version to see the estimated traffic and what keywords they are ranking for. I use it as a supplement to another all in one SEO tool. You can check your rankings, backlinks, competitor analysis and on page optimization. It's just like SEMrush but probably not as accurate.

Regan McGregor, Head of Marketing at 4mation TechnologiesVerified Review
Posted on Dec 28, 2018

“Awesome and unbelievable”

Overall rating5.0

Pros: All-in-one and powerful

Cons: Could be cheaper

Overall Experience: Awesome

Amit Agrawal , Chief Operating Officer at Cyber Infrastructure (CMMI Level 3 Certified)Verified Review
Posted on Dec 28, 2018

“Overall we had a good experience”

Overall rating4.0

Pros: Single dashboard to get Organic and Paid Marketing information.

Cons: None specific

ARNISH SHAH, Sales and Marketing Manager at TOPS Infosolutions Pvt. Ltd.Verified Review
Posted on Dec 28, 2018

“Spot on SEO tool”

Overall rating5.0

Pros: Great tool to manage multiple projects and end-to-end analysis of bugs.

Cons: More detailed explanation of errors is recommended.

Grant Higginson, President at Welby ConsultingVerified Review
Posted on Dec 28, 2018

“Great software, Always Growing”

Overall rating4.0

Pros: Very useful

Cons: Doesn't work as well for Canadian websites

Anastasiia Bobeshko, Digital Marketer at X1 GroupVerified Review
Posted on Dec 28, 2018

“Very informative and easy to use”

Overall rating5.0

I've been using SEMRush since the beginning and they are constantly evolving this platform. From their weekly SEMRUSHCHAT to on-site feedback, they want to know how we use it and what will make it better. It has become so much more than an SEO tool for me. Competitive intelligence, research, paid program planning, it does so much. Easy to use, easy to understand, well worth the money.

Capabilities

Semrush features

The full feature set, grouped by module.

SEO Software

  • A/B Testing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • User Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Collaboration
  • Content Curation
  • Engagement
  • Monitoring
  • Social Analytics
  • Team Management

Web Analytics Software

  • Campaign Management
  • Dashboard
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

PPC Software

  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Reports
  • ROI Tracking

Market Research Software

  • Benchmarking
  • Data Management
  • Multi- Channel Distribution
  • Reporting/Analysis
  • Sample Management
  • Statistical Analysis
  • Survey Management

Content Management Software

  • Analytics
  • Content Publishing
  • Customizable Templates
  • Document Management
  • Scheduling
  • SEO Management

Social Media Management Software

  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Post Scheduling
  • Publishing Management
  • Reporting & Analytics
  • Social Media Monitoring

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Response Analysis
  • Keyword Ranking Tracking
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Dashboard & Data Visualization
  • Custom Report Generation

Plans

Semrush pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
7 Days
Pro$139.95 / month
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
Guru$249.95 / month
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
Business$499.95 / one-time
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Media

Screenshots & video