Semrush

4.5 (253 Reviews)|Write a Review|Claimed profile
United States HQFounded 2008

Deployment

Web-based

Best for

SmallMediumLargeFreelancer

Overview

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

At a glance

Software information

Industries served, licensing and the support Semrush provides.

Industries

  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • Phone
  • Support daysMondayTuesdayWednesdayThursdayFridaySaturdaySupport time10:00 to 18:00 (EST)

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training
Languages (10)
ChineseDutchEnglishFrenchItalianJapanesePortugueseSpanishTurkishVietnamese

Review analytics

What customers report

4.5
Based on 253 verified reviews

What users like the most

  • A very clean, logical and user-friendly interface. The users don't heed extra hints.
  • Rich digital marketing functionality. Tools for PPC, SEO, Content marketing and many more.
  • Everyhing is okay

What users like the least

  • If you are a freelance specialist the tool may seem to expensive.
  • No cons so far. I like the software and am going to use it further
  • Learning curve

What users say

Review Analytics of Semrush

Every review is verified through Goodfirms before it's published.

4.5253 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.5
Customer support (27 reviews)4.3
Value for money (15 reviews)4.0
Integrations (15 reviews)4.0
Review Summary
Summarized from 253 verified reviews · Updated September 2026
Semrush is widely used for SEO, competitor analysis, and keyword research, with users consistently praising its comprehensive features, detailed reporting, and ability to track performance across multiple metrics. Common strengths include site audits, backlink analysis, and competitive intelligence tools, though users frequently cite pricing as a significant drawback, particularly for smaller agencies and those not requiring daily access. Interface and user experience improvements are requested by several reviewers, and some note occasional accuracy issues or limitations in data availability, such as organic traffic gaps or keyword tracking restrictions.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Semrush
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What reviewers mention most

Aodhan MacCathmhaoil, Sales & Marketing Manager at Waster.com.auVerified Review
Posted on Jan 2, 2019

“It is most useful for content creation”

Overall rating5.0

Waster.com.au uses SEMRUSH pretty much every day. It is the best SEO and content marketing system that we have seen. We use it for scanning for errors every day - i.e. such as broken links etc. It is most useful for content creation - i.e. the magic key word tool is great for re-optimising old blogs.

Shailesh Chaudhary, Digital Marketing Executive at Taction Software LLCVerified Review
Posted on Jan 1, 2019

“Best for Taction!”

Overall rating5.0

..Pros: SEMrush is best for complete SEO and Paid marketing management including keyword research, analytics, campaign management and website SEO audit

Cons: As a small software firm, it is an expensive SEO tool for us but the feature is good. So we are using it.

Avinash Chandra, Founder & CEO at BrandLoom ConsultingVerified Review
Posted on Jan 1, 2019

“SEMrush is a wonderful content marketing software”

Overall rating5.0

It help BrandLoom Consulting with all SEO needs.SEMrush Report Builder helps us to construct reports in minutes, website traffic reporting, showing rankings progress, conveying on backlinks and providing site audit reports. SEMrush saves our time and manual work.

SEMrush is a platform which can help you amplify your content marketing strategy, specifically 3 tools within SEMrush: Content Audit, Post Tracking and SEO Content Template.  With SEMrush, you can figure out keyword difficulty levels, locate lower competition keywords and figure out the right kind of content. This gives us the guidelines we need for a particular blog post, and also when we can substitute pictures/graphics/videos for text. This is a great tool for content optimization.

Rushkar Information TechnologyVerified Review
Posted on Jan 1, 2019

“Very good”

Overall rating4.0

Pros: Its display very good competitor details

Cons: None

Vikrant Jain, CEO & Co-Founder at CodiantVerified Review
Posted on Jan 1, 2019

“Best SEO tool for Codiant's experts”

Overall rating4.0

SEO is a great tool for site audits and keyword research. You can use this tool to check on your own site's health along with your competitors' sites. Finding new keyword opportunities and monitoring your current keywords is where this tool is the strongest in the industry.

Deep SharmaVerified Review
Posted on Jan 1, 2019

“Best experience for us using SEMrush”

Overall rating5.0

Pros: Make good reports.

Cons: It does not show some issue in reports sometimes.

Anjana Sadanandan, Web Content Manager at Trigent Software IncVerified Review
Posted on Jan 1, 2019

“A true helpful SEO tool”

Overall rating4.0

Pros: Good search results and I can surely say that it is all-in-one SEO software.

Cons: At times is a bit slow to update.

Ziffity Solutions LLCVerified Review
Posted on Jan 1, 2019

“Good to use and very intuitive tool”

Overall rating4.0

Pros: Easy to find backlinks, organic traffic, social signal and ads currently running.

Cons: Unable to identify exact position tracking.

Chris Schimkat, Head of Digital Experience at Alpha DigitalVerified Review
Posted on Dec 31, 2018

“I love SEMRush”

Overall rating5.0

Pros – I love SEMRush. Alpha Digital uses it for over 50 websites at any given time. The data for identifying organic competitors and which keywords they are succeeding at has provided us with some fantastic opportunities. As well as this, the position tracking gives us a good idea of organic market share from month to month – helping us to understand the macro elements of SEO to a high level. There are a tonne of other great features, but these are my go-to reports on a monthly and weekly basis.



Cons – The API credits are expensive. If you’re looking to acquire keyword, competitor or its data in bulk to feed advanced dashboards it’s simply not financially viable. This is an area where a tool like STAT Search Analytics excels as compared to SEMRush.



Overall – Overall, I couldn’t live without SEMRush. The data it gives us during pitches and when planning strategies is invaluable to our clients. It just falls down when it comes to enterprise-level functionality and advanced analytics dashboarding

Axis Web Art Pvt LtdVerified Review
Posted on Dec 31, 2018

“Happy with it!”

Overall rating5.0

Pros: #1 choice for competitors and onsite SEO analysis.

Cons: None

Capabilities

Semrush features

The full feature set, grouped by module.

SEO Software

  • A/B Testing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • User Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Collaboration
  • Content Curation
  • Engagement
  • Monitoring
  • Social Analytics
  • Team Management

Web Analytics Software

  • Campaign Management
  • Dashboard
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

PPC Software

  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Reports
  • ROI Tracking

Market Research Software

  • Benchmarking
  • Data Management
  • Multi- Channel Distribution
  • Reporting/Analysis
  • Sample Management
  • Statistical Analysis
  • Survey Management

Content Management Software

  • Analytics
  • Content Publishing
  • Customizable Templates
  • Document Management
  • Scheduling
  • SEO Management

Social Media Management Software

  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Post Scheduling
  • Publishing Management
  • Reporting & Analytics
  • Social Media Monitoring

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Response Analysis
  • Keyword Ranking Tracking
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Dashboard & Data Visualization
  • Custom Report Generation

Plans

Semrush pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
7 Days
Pro$139.95 / month
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
Guru$249.95 / month
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
Business$499.95 / one-time
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Media

Screenshots & video